I'm a brand strategist that loves helping people clarify their message so they can stand out in their space. I'm on a mission to help business owners simplify what they do and build connection with their clients.
Kane is our Co-Founder and Art Director who loves the psychology of branding. He's passionate about creating timeless visual systems that anyone can use.
In this episode, we’re talking branding budgets, and how you can work out yours. Many people aren’t sure what they ‘should’ spend on their branding. And, it makes sense, because branding is not something you invest in everyday. The truth is, the value you place on your branding may be wildly different to the next business. And as you may have already figured out, every branding studio will charge different rates.
So, instead of asking ‘how much should I pay?’, in this episode we’re helping you work out what branding is worth to your business.
We reveal:
- Our easy, 4-step formula for setting a budget for your branding project (or any business expense)
- Some of the tangible and intangible benefits of branding and how to assign a monetary value to them.
- Why setting a ballpark budget puts you in control as you evaluate branding suppliers
Links and resources:
- Download Choosing a Branding Team: The Ultimate Guide (Free resource)
- Follow us on Instagram: @baker_creative
