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Strategies for positioning your brand so that you can cut through the noise in any industry.
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Is your brand tapping into tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
Give them something to believe in
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
June 2, 2020
Spare time? Enroll in these online courses for free
Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.
April 20, 2020
3 Types of Content You Need to Be Creating Right Now
Want to create a brand more bingeworthy than the Tiger King? You need to be using these 3 types of content in your strategy.
April 6, 2020
20 ways to offer incredible value in 2020
Stop creating content that flatlines. Give your audience something they really want. Here are 20 ideas you can swipe for high-value content.
January 27, 2020
Your summer reading list
Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.
December 16, 2019
How to plan for a rebrand
December 2, 2019
Brands We Love: Snowe Home
November 18, 2019
The failproof formula for crafting your brand story
November 4, 2019
Could this science-backed model change the way you sell to your customers?
October 7, 2019
Brands We Love: 3 Brands Who’ve Mastered their Voice
September 9, 2019
Why your brand needs to pick a fight
August 26, 2019
9 ways supercharge the rest of your 2019
July 1, 2019
Brands We Love: Bellhops
May 6, 2019
Uncover your brand difference with this proven method
April 22, 2019
This is how you build trust online
March 11, 2019
Brands We Love: Aēsop
February 25, 2019
The simple hack that's guaranteed to strengthen your sales message
February 11, 2019
Branding your business: when to splurge & when to save
January 28, 2019
How to Tell People What You Do in 3 Simple Steps
November 5, 2018
10 Signs it’s Time for a Brand Evolution
August 27, 2018
11 Surefire Ways to Stand Out in a Competitive Market
July 16, 2018
The Truth About Why Your Website Lacks Personality (and how to fix it)
March 19, 2018
Brands We Love: MeUndies
December 4, 2017
How to Attract New Customers to Your Business
November 27, 2017
Less Is More: The Perks of Simplifying What You Do
October 25, 2017
Why Purpose Driven Businesses are More Successful
October 12, 2017
How to Identify & Attract Your Ideal Customers
September 29, 2017
4 Compelling Reasons to Invest in Your Brand
September 14, 2017
The Art of Repelling Customers
August 16, 2017
Why I Believe in Collaboration over Competition
August 1, 2017
Should You Use Your Personal Brand Name or Create a Business Brand Name?
July 12, 2017
Unleashing Your Authentic Brand Voice
June 7, 2017
Brands We Love: Jenna Kutcher
May 16, 2017
How to design an unforgettable brand experience
April 3, 2017
How uncovering our brand values guided our startup through its first year
March 15, 2017
Steal these: The 5 hacks your favourite brands are using to build a following
November 16, 2016
The logo buyer's guide: Balancing brand goals & budget
February 26, 2016
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