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\f0\fs24 \cf0 # https://www.bakercreative.com.au/ llms-full.txt\
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## Branding and Web Design\
# Capture more leads with a brand experience that converts.\
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[**Watch Showreel** \'95 0:32\\\\\
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**Branding & Web Design**](https://www.bakercreative.com.au/#vid_942889157)\
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BC\\_Reel\\_May5 from Baker Creative on Vimeo\
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![video thumbnail](https://i.vimeocdn.com/video/1846727179-5a51b8eeb4ad12e252bda44dd33dcd1f785f1e109f1217a4394662f17521733c-d?mw=80&q=85)\
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Playing in picture-in-picture\
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Play\
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Fullscreen\
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### About Us\
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1\
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## Helping you outrun ordinary.\
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We are a Perth based, strategic brand and website design studio. For over 9 years, we\'92ve been helping professional services brands improve their marketing ROI with messaging, visuals and online experiences that make them radically relevant to their clients. Is your brand or website getting in the way of growth? [Let\'92s work together](https://www.bakercreative.com.au/contact).\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e5eea50ba1c1a0b083bd8_CA.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e61640f3fcce633931f6f_SPH.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e71c1f11202d2722f7100_WC.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e5ea26a529855819f04b0_SP.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e78d2ac702f108bc93b2a_HarveyBeef.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e7d65aed82f14baf96f19_MMeditation.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e80f53f35b2ef4c5ca790_thefarm.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e86fb4767b927d70e970a_OA.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e610b0b1908953ce29868_FORM.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e71569488f71890037e38_YYY.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/661c8878c5d2e2795c4b9981_australia-post-logo.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e7a071efee90cd1014f69_wanslea.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6636fe7ef829fb99f580179f_660e7c773faba9b4ccec8ffe_TBSA.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e800f0e57d3708dfd8116_Prendiville%20Group_stacked.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e7aae00d0cf2a7c867571_AIFS.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e5d329af7f82c5bb90f2a_RMT.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e5b30c43d03dd72c2bb4a_AGWA.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e792fa1445efac5c0631b_HarvestRoad.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e7baece817142142c9dbd_Propel%2BYouth%2BArts%2BWA.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e8b4595fe66585db56993_LC.svg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e7d9c0fca0847820813f7_Connect.svg)\
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### Case Studies\
\
2\
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## Success Stories\
\
We\'92ve helped schools tap into the power of meditation, business owners get on top of their financial futures and skilled professionals find their dream job. Browse our [case studies](https://www.bakercreative.com.au/projects) to discover how we've helped our clients.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/669472fb404e90e454a327e1_HB_thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/669472ffaa83e5de2e1bd49b_HB_thumb_2.webp)](https://www.bakercreative.com.au/projects/harvey-beef)\
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[**Harvey Beef**](https://www.bakercreative.com.au/projects/harvey-beef)\
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Redesigning a content-rich online home for the world's best, responsibly delivered beef.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668fc7b2760d39deaf80772d_BAC_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6690771b6d1a30f1261e6f17_BAC_Thumb_2.webp)](https://www.bakercreative.com.au/projects/bac-partners)\
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[**BAC**](https://www.bakercreative.com.au/projects/bac-partners)\
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Supporting increased client enquiries through differentiation.\
\
[![Harvest Road](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668fc2a44625929638228ac7_HR_Thumb_2.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668fc1645dc5594bd5204232_HR_Thumb_1.webp)](https://www.bakercreative.com.au/projects/harvest-road)\
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[**Harvest Road**](https://www.bakercreative.com.au/projects/bac-partners)\
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A clean and modern website design that champions exceptional produce, sustainably produced.\
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[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6687a7bc610be5516d5c4193_Connect_Thumb_Square.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6687a7bc610be5516d5c4193_Connect_Thumb_Square.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/669079ffeb2549d9e5b2da6e_Connect_Thumb_2.webp)](https://www.bakercreative.com.au/projects/connect-staffing)\
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[**Connect Staffing**](https://www.bakercreative.com.au/projects/connect-staffing)\
\
Enabling a staffing company to grow nationally with a 200% revenue increase.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/669f05e09bbb273c9b2bc8c9_SP_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/669f06331e45b21787da04ba_SP_Thumb_2.webp)](https://www.bakercreative.com.au/projects/smarter-processing)\
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[**Smarter Processing**](https://www.bakercreative.com.au/projects/smarter-processing)\
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Supporting the next chapter of growth for a boutique accounting firm.\
\
### Our Services\
\
3\
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## We design brands and websites that you can grow into, not out of.\
\
Discover how we can be your dedicated partner in evolving your brand, elevating your website, and achieving your business growth goals.\
\
## Branding\
\
[**Branding**](https://www.bakercreative.com.au/our-services/branding-perth)\
\
Elevate your business by crafting a distinctive and memorable brand identity. Let us help you tell your story and build a brand that truly reflects your vision and values.\
\
Brand Strategy\
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Brand Messaging\
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Logo Design\
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Logo Refresh\
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Colour & Font Selection\
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Supporting Elements\
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Visual Guidelines\
\
## Website Design\
\
[**Website Design**](https://www.bakercreative.com.au/our-services/website-design-perth)\
\
Our custom websites are built to not only represent your brand but also drive measurable business results. They're user-friendly, SEO-optimised, and scalable to meet your evolving needs.\
\
Website Strategy\
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Website Copywriting\
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Website Graphics\
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Web Design\
\
Web Development\
\
Website Migrations\
\
Content Input\
\
Interaction Design\
\
Site Architecture\
\
## Website Support\
\
[**Website Support**](https://www.bakercreative.com.au/#)\
\
Let us manage your website, so you can focus on your most important work. Our team can help with performance monitoring and optimisation, conversion rate optimisation, design updates, content updates and technical support.\
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Performance Monitoring\
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Analytics & Reporting\
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Content Updates\
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Design Updates\
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Technical Support\
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Training\
\
## SEO\
\
[**SEO**](https://www.bakercreative.com.au/#)\
\
Let's work together to make your business more discoverable online. We can improve your search engine rankings, making it easier for customers to find your business.\
\
SEO Audits\
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On-Page SEO\
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Off-Page SEO\
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Monitoring & Reporting\
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Content Writing\
\
## Collateral\
\
[**Collateral**](https://www.bakercreative.com.au/#)\
\
Make a lasting impression with engaging, interactive sales and marketing materials. From online brochures to proposals and stationery, we can build out print and digital assets that streamline your workflow, reduce your environmental footprint and help you stand out from the competition.\
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Digital Brochures\
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Email Signatures\
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Capability Statements\
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Brand Stationery\
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Social Media Graphics\
\
![Man smiles in conversation with two women while holding a pen and pointing at graphics affixed to the wall. Graphics detail a website sitemap and colour options. Two women have their backs to camera looking at the graphics.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d6220e00041a958c3c915_62c3a61ebe46ba3c747c1b40_Untitled-2-p-2600.webp)\
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## Kind Words\
\
1\
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/\
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10\
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We had an amazing experience working with the team at Baker Creative. Their creativity, professionalism, and attention to detail exceeded our expectations. They took the time to understand our vision and delivered outstanding results. We would highly recommend Kane and the team to anyone looking for top-notch creative services!\
\
![Octavian Group](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d04c61baecf53eb3cfea_octavian-headshot.webp)\
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Brendan Cockram\
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Director\
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Octavian Group\
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"Together we created a fresh identity for SPH that captures all of their expertise and unique selling points, and repositions the practice for a confident future. It was a pleasure to collaborate with Kane and Lisa on this project, to deliver a result that our clients are really proud of."\
\
![Sounds Like Design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/663473a1ea5c77f33c6e88b5_avatar.jpg)\
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Rachael Bernstone\
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Marketing Director\
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Sounds Like Design\
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"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
\
![People Who Care](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/663473a1ea5c77f33c6e88b5_avatar.jpg)\
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Alison White\
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CEO\
\
People Who Care\
\
"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
\
![Blane Brackenridge](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d25864413003e61d0514_BB-headshot.webp)\
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Blane Brackenridge\
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Director\
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Blane Brackenridge\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
\
![Here Business & Wealth](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6656e2df83a8c6b731da4b7d_sarina-headshot.webp)\
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Sarina Wall\
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Marketing Manager\
\
Here Business & Wealth\
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"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
\
![Williams Creative](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d2ff85859ed433a514f0_WC-headshot.webp)\
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Blake Williams\
\
Founder\
\
Williams Creative\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
![BAC Partners](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d2037a6717867338c9b8_BAC-headshot.webp)\
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Rod Moynihan\
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Director\
\
BAC Partners\
\
We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
\
![The Farm](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d3b1c828e151dddc4a20_TF-headshot.webp)\
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Helen Taylor Mack\
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Co-Director\
\
The Farm\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
\
![Wanslea](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/663473a1ea5c77f33c6e88b5_avatar.jpg)\
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Estelle McDonald\
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General Manager\
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Wanslea\
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"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
![The Brightside Agency](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/663473a1ea5c77f33c6e88b5_avatar.jpg)\
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Paul Ramondo\
\
Director\
\
The Brightside Agency\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
![SPH Architects](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668cdcc55c28fc8899f46df0_SPH_headshot.webp)\
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Lisa Hunt\
\
Co-Director\
\
SPH Architects\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
![SmarterProcessing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668cc9c251e18efe8137c5e4_SP_Headshot.webp)\
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Andrew Hanna\
\
Director\
\
SmarterProcessing\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
![RMT](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/663473a1ea5c77f33c6e88b5_avatar.jpg)\
\
Katie O'Mahony\
\
Marketing Manager\
\
RMT\
\
"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
\
![Prendiville Group](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d1904e1748c156930290_prendiville-headshot.webp)\
\
Michael Prendiville\
\
Marketing Director\
\
Prendiville Group\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
\
![Leeuwin Coast](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6656b7baabe573136f4fc227_1564626065967.jpg)\
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Mike Stephenson\
\
Chief Technology Officer\
\
Leeuwin Coast\
\
"I can\'92t emphasise how happy I am. Thank you for your amazing work...the site is absolutely fantastic and we are very happy with the outcome.\'94\
\
![Hidden Hills Villas](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668ce766df8704a876c71879_HHV-headshot.webp)\
\
Max Loong\
\
Founder\
\
Hidden Hills Villas\
\
"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
\
![Harvey Beef](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d13c5d841b499b8baf29_HB-headshot.webp)\
\
Monica Slack\
\
Marketing Manager\
\
Harvey Beef\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
\
![Harvest Road](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6656b7c8590157a76211bea8_1694700610668.jpg)\
\
Tamsin Elder\
\
Marketing Assistant\
\
Harvest Road\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
\
![Connect Staffing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66ab0612c478e97b59376b0c_eva-headshot.webp)\
\
Eva Jakobson\
\
Director\
\
Connect Staffing\
\
### Insights\
\
4\
\
## Build and grow a profitable, impactful business with our latest articles on branding, marketing and web design.\
\
[![several red heart balloons float across blue sky](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
### 7 Types of Proof to Use on Your Website\
\
Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![two people work at a laptop computer in a well lit office space](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665444c1733d66dc2466f298_hidden_cost_website_build.webp)](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
### The Hidden Costs of Website Builds\
\
We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.\
\
[![7 Questions to Ask Before You Build Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7da7a50db3e90e348_61e4c6ae1cac2ec91a624e80_article-sm.png)](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
### 7 Questions to Ask Before You Build Your Website\
\
7 big questions you need to answer about your website before you do anything else.\
\
[![woman on phone in office](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66767d3b2abfbef196c9548c_data-tracking-tools-phone-webdesign.webp)](https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
### 4 free tools that will level-up your marketing game\
\
Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.\
\
[![envelope_image](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf254e9506f7029c0d_5dad1be54a50f26af6aa1b96_why_ditch_newsletter_cta.jpeg)](https://www.bakercreative.com.au/post/why-its-time-to-ditch-your-newsletter)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
### Why it\'92s time to ditch your newsletter\
\
Is your newsletter call to action stifling your email list growth? Discover 3 simple fixes to elevate your email marketing game.\
\
[![creating_a_lead_magnet](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc4ff6f92025e668e2cf_leadmagnets.webp)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
### Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)\
\
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.\
\
[![website_leads_conversions](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc1f1445ad953b5337fc_3powerhacks-img.webp)](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
### 3 powerful hacks to turn your website into a lead machine\
\
Three powerful, yet simple hacks for encouraging more conversions on your website.\
\
[![seven_secrets_successful_websites](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677ca7237e56c11ebdf8b85_66399ab98e95b96249a46d35_59db097ff56f150001404ac3_baker_creative_blog10%20copy.webp)](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
### The 7 secrets of successful websites\
\
Building a website? These seven essential features will make it a roaring success.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e82835c3bb1352fb320db_HHV.svg)\
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"I can\'92t emphasise how happy I am. Thank you for your amazing work...the site is absolutely fantastic and we are very happy with the outcome.\'94\
\
[Read Case Study](https://www.bakercreative.com.au/#)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668ce766df8704a876c71879_HHV-headshot.webp)\
\
Max Loong\
\
Founder\
\
+300%\
\
direct hotel bookings\
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![Hidden Hills Villas](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668ce6a1f499a58280661da4_HHV-image-3.webp)\
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## FAQS\
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## Popular Questions\
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### How will a new website benefit my business?\
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### How will branding benefit my business?\
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### How long does the branding process take?\
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### Where can I view more of your work?\
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### Will I be able to update my own website?\
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### What kind of support can I expect after I launch my website?\
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### How long does it take to build a custom website?\
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## Terms of Service\
# Terms of Service\
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[SEO Plans](https://www.bakercreative.com.au/legal/terms-of-service#w-tabs-0-data-w-pane-0) [Support\'a0Plans](https://www.bakercreative.com.au/legal/terms-of-service#w-tabs-0-data-w-pane-1)\
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These services are delivered by Baker Creative Pty Ltd (ABN 31 680 490 215). Throughout the site, the terms \'93we\'94, \'93us\'94 and \'93our\'94 refer to Baker Creative. By accepting our SEO Plans Terms of Service you acknowledge that you have read and agreed to the terms listed below.\
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### Background\
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We are a supplier of brand design, website design, development and SEO services. You wish to use our services and we agree to supply such services in accordance with the terms of this Agreement.\
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### 1\\. Definitions and Interpretations\
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**Business Day** means a day which is not a Saturday, Sunday public or bank holiday in Western Australia;\
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**Business Hours** means 9am - 5pm on a Business Day;\
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**Change of Control** means a change in:\
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- Control of the composition of the board of directors of a corporation;\
- Control of more than half the voting rights attaching to shares in a corporation;\
- Control of more than half the issued shares of a corporation (excluding any share which carries no right to participate beyond a specified amount in the distribution of either profit or capital); or\
- Control as defined in the Corporations Act 2001 (Cth);\
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**Claim** means any actual, contingent, present or future claim, demand, action, suit or proceeding for any Liability, restitution, equitable compensation, account, injunctive relief, specific performance or any other remedy of whatever nature and however arising, whether direct or indirect, and whether in contract, tort (including but not limited to negligence) or otherwise;\
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**Commencement Date** means the day the plan was paid and agreed to;\
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**Confidential Information** means the terms of this Agreement and all know-how, financial information, technical information and other commercially valuable or sensitive information whether in visual, oral, documentary, electronic, machine-readable, tangible, intangible or any other form, relating to a party including but not limited to any specifications, formulae, know how, concepts, inventions, ideas, software or any information relating to any business, products, markets, operations, processes, techniques, technology, forecasts, strategies, Intellectual Property Rights, or any other matter, which is marked as confidential or which a party regards as confidential, proprietary or of a commercially sensitive nature but does not include information which:\
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- Is lawfully in a party\'92s possession prior to its disclosure to a party by the other;\
- Enters the public domain other than as a result of any unauthorised disclosure;\
- Information which is or becomes lawfully available to a Party from a third party who has the lawful power to disclose such information to that Party on a non-confidential basis; or\
- is independently developed by a Party;\
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**Consequential Loss** means any loss of actual or anticipated profits, loss of revenue, loss of opportunity or customer, loss of goodwill and loss of reputation;\
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**Deliverables** means any materials, including any customisation, documentation or other materials to be delivered to you under this Agreement;\
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**Expenses** means any reasonable travel, accommodation, fees for Third Party Rights including but not limited to royalty payments for images, or other disbursements or third party costs as agreed between the Parties in a Statement of Work;\
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**Excluded Item** means the items set out and identified as \'91out of scope\'92 in this agreement or not listed in the list of \'91included items\'92;\
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**Fees** means the fees for the Services and any Deliverable as specified in this Agreement;\
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**Insolvency Event** means any of the following events or any analogous event in which a Party:\
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- Disposes of the whole or any part of its assets, operations or business other than in the ordinary course of business;\
- Ceases, or threatens to cease, carrying on business;\
- Is unable to pay its debts as they fall due;\
- Makes or commences negotiations with a view to making, a general re-scheduling of its indebtedness, a general assignment, scheme of arrangement or composition with its creditors;\
- Takes any corporate action or any steps are taken or legal proceedings are started for: Its winding-up, dissolution, liquidation, or re-organisation, other than to reconstruct or amalgamate while solvent on terms approved by the other party (which approval will not be unreasonably withheld); or\
- The appointment of a controller, receiver, administrator, official manager, trustee or similar officer of it or of any of its revenues and assets; or\
- Seeks protection or is granted protection from its creditors, under any applicable legislation.\
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**Intellectual Property Rights** means any and all intellectual and industrial protection rights throughout the world including copyright (past, present and future copyrights and rights in the nature of or analogous to copyright), inventions, patents, designs (whether registrable or not), registered and unregistered trade marks, circuit layout designs;\
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**Loss** means loss, damage, liability, charge, expense, outgoing, or cost, (including all legal and other professional costs on a full indemnity basis) of any nature or kind;\
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**Month** means a full calendar month i.e. January 1st to January 31st;\
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**Moral Rights** means the right of attribution of authorship, the right not to have authorship falsely attributed and the right of integrity of authorship, as defined in the Copyright Act 1968 (Cth);\
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**Out of Scope** means services provided that do not form a part of the Support Hours or Fees schedule or base costing of the Agreement to any extent applicable.\
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**Personnel** means any employee, servant, contractor, subcontractor and agent of that Party;\
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**Services** means the services we will provide under this Agreement;\
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**Taxes** means any tax, rate, levy, duty or impost and any interest, penalty, expense or fine in connection with any of them including but not limited to any tax in relation to sales, use, property, value added, goods and services, turnover, stamp duty, interest equalisation, business, occupation, excise, income, profits or receipts;\
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**Term** means the term of this Agreement as set out in clause 16;\
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**Third Party Rights** means Intellectual Property Rights owned by or licensed to third parties including:\
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- Computer programs owned by third parties and licensed by us and any subcontractor to provide the Services;\
- Any literary, dramatic, artistic and musical works owned by third parties and licensed for inclusion in the Deliverable including but not limited to stock photos and fonts.\
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#### Interpretations\
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In this Agreement, unless expressed to the contrary:\
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- Words in the singular include the plural and vice versa;\
- Headings are for convenience and do not affect the interpretation of this Agreement;\
- Any gender includes the other gender;\
- A reference to a clause, paragraph, schedule or annexure is a reference to a clause, paragraph, schedule or annexure, as the case may be, of this Agreement;\
- If any act which must be done under this Agreement is to be done on a day that is not a Business Day then the act must be done on or by the next Business Day;\
- A reference to any legislation includes subordinate legislation and all amendments, consolidations or replacements from time to time;\
- If a word or phrase is defined in this Agreement then any other grammatical form of the word or phrase shall have a corresponding meaning;\
- A reference to a natural person includes a body corporate, partnership, joint venture, association, government or statutory body or authority or other legal entity;\
- \'93Includes\'94 and similar words mean includes without limitation;\
- No clause of this Agreement shall be interpreted to the disadvantage of a Party merely because that Party drafted the clause or would otherwise benefit from it;\
- A reference to a Party includes the Party\'92s legal personal representatives, successors, assigns and persons substituted by novation;\
- A reference to this or any other agreement includes the agreement, all schedules and annexures as novated, amended or replaced and despite any change in the identity of the parties;\
- A reference to a covenant, obligation or agreement of two or more persons binds or benefits them jointly and severally;\
- A reference to time is to local time in Western Australia; and\
- A reference to \'93$\'94 or \'93dollars\'94 refers to the currency of Australia from time to time.\
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### 2\\. Scope of Services\
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2.1 We agree to provide you with SEO Services in accordance with the terms and conditions of this Agreement.\
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2.2 We will provide the Services on a non-exclusive basis starting from the Commencement Date until termination of your contract.\
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2.3 We reserve the right to engage subcontractors to perform any part of the Services.\
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2.4 Third parties who are not our employees or direct contractors who are given access to your website will be your responsibility. We are not responsible for any services provided by third parties.\
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2.5 **Included services.** The services included within the scope of our support are:\
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- Keyword Research\'97Identifying new keywords to target based on their relevance, search volume and competitiveness.\
- On-page SEO\'97Optimising web page content for search engines and users. Includes keyword optimisation, user experience (UX) updates, website speed, meta tags, schema mark-up, internal linking and images.\
- Technical SEO\'97 Ensuring that your website meets the technical requirements of modern search engines. It can include implementing, addressing or optimising javascript, XML sitemaps, site architecture, URL structure, structured data, thin or duplicate content, canonical tags, 404 pages and 301 redirects.\
- Link Building\'97Building one-way hyperlinks (also known as \'93backlinks\'94) to your website.\
- Article Writing\'97 Producing written and or visual content for blog posts and articles. Only available on Professional, Premium and Ultimate plans.\
- Strategy Calls \'97 Calls to discuss performance reports and focus activities for the month. Limited to 1x 30 minute call per month.\
- Performance Monitoring & Reporting \'97 Continuous monitoring of SEO performance and monthly written reports to highlight key metrics and opportunities to pursue.\
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2.6 **Excluded Services.** The services not within scope include but are not limited to:\
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- Onsite and meetings, unless previously arranged in advance and agreed to by Baker Creative\
- Graphic design, such as infographics, illustrations, charts or other materials that aren't intended for use on your website as part of your SEO\'a0strategy.\
- Website updates, additions, support and maintenance unrelated to improving search engine rankings.\
- SEO, design and development requests for new projects, such as new websites or landing pages that are not a part of the existing website. Such requests would constitute a new project and would be billed separately.\
- Branding services, including modifications to logo suites and brand guidelines.\
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2.7 Any services not noted specifically as included services are excluded from the scope of service.\
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### 3\\. Support Delivery\
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3.1 Discussion of specific SEO priorities, actions and strategies will be discussed on monthly strategy calls.\
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3.2 Specific requests or focus items may be submitted by the Client from time to time to the Baker Creative support mailbox (support@bakercreative.com.au) in English.\
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3.3 If we agree the requests are within the scope of our agreement and there are adequate hours available, we will action the requests.\
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3.4 We may refuse a request if the request is outside of the scope of this agreement, or if the request is not possible to action within the constraints of the platform/s in use. If we cannot help you, we will endeavour to suggest alternatives.\
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3.5 Any SEO\'a0performance reports will be delivered via email. Strategy calls will be delivered via telephone or video calls.\
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3.6 Where possible telephone/video call support will be scheduled in advance so that Baker Creative and the Client can establish mutually agreeable availability.\
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### 4\\. Your Responsibilities\
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4.1 You must, at your own expense:\
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- Supply us with any information or assets that may assist us in providing you with SEO\'a0services; and\
- Provide all reasonable assistance and cooperation to us in order to enable us to supply the Services in an efficient and timely manner.\
- Ensure that any assets supplied or created do not infringe on the rights of any other party\
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### 5\\. Fees & Payment\
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5.1 Your use of our services requires you to pay a monthly subscription fee based on your subscription plan. Unless otherwise stated, all Fees are exclusive of GST.\
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5.2 Monthly support fees will be automatically debited from your nominated account and will continue until we receive notice otherwise.\
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5.3 To avoid delayed or missed payments, please make sure we have accurate payment information. If we don\'92t receive timely payments, we may suspend access to our services until the payment is made.\
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5.4 We may update or amend our pricing plans and terms from time to time. We will endeavour to provide you with at least 30 days\'92 notice of changes before they become effective, unless we need to make immediate changes for reasons we don\'92t have control over. When we notify you, we\'92ll do it by email. If a change isn\'92t material, we may not notify you. If you find a modified term unacceptable, you may cancel your subscription.\
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### 6\\. Confidentiality\
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6.1 A party (Recipient) may use Confidential Information of another party (Discloser):\
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- Only to the extent that such use is necessary for compliance with its obligations under this Agreement; or\
- If legally compelled to do so by any judicial or administrative body, provided that the Discloser must promptly inform the Recipient and take all reasonably available legal measures to avoid or limit the extent of such disclosure.\
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6.2 Each Recipient must in respect of Confidential Information of the Discloser ensure that the Recipient and the Recipient\'92s Personnel will not disclose or permit the disclosure of the Discloser\'92s Confidential Information to any person other than to the extent:\
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- The disclosure is to a member of the Recipient\'92s Personnel who requires the Recipient\'92s Confidential Information for the performance of that party\'92s obligations, or the exercise of that party\'92s rights, under this Agreement;\
- The disclosure is in accordance with the Discloser\'92s specific and prior written consent; or\
- The disclosure is required by law.\
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6.3 If the Recipient or the Recipient\'92s Personnel is required to disclose any of the Discloser\'92s Confidential Information in accordance with clause 9.1, the Recipient will:\
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- Immediately, and to the extent possible prior to the disclosure of the Discloser\'92s Confidential Information, inform the Discloser of the requirement of the applicable law; and\
- Disclose only so much of the Confidential Information as the Recipient is required by law to disclose\
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### 7\\. Intellectual Property Rights\
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7.1 A Party\'92s ownership of, or any right, title or interest in, any Intellectual Property Rights in an item which exists prior to the date of this Agreement (Pre-Existing Material) will not be altered, transferred or assigned by virtue of this Agreement.\
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7.2 You grant to us a non-exclusive, royalty free, non-transferable and revocable licence to include any results or materials created for you as part of the Services and Deliverables (including PDF samples) as part of our portfolio of works for marketing purposes.\
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7.3 We agree upon receipt of all applicable Fees, to assign to you all existing and future Intellectual Property Rights in any materials created for you as part of the Services other than the Intellectual Property Rights in any Third Party Rights and our Pre-Existing Material; and to grant to you a perpetual, non-exclusive, royalty free licence of the Third Party Rights and our Pre-Existing Material incorporated or used in the Services or Deliverables.\
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7.4 In relation to any Third Party Rights that are not assigned to you, we will ensure that:\
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- Access to and use of the Deliverables by any person will not infringe any such rights; and\
- No fees or other payments are payable in respect of such Third Party Rights as a result of any such use in the Deliverables and the reproduction of the contents of the Deliverables unless otherwise agreed by the Parties in writing.\
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7.5 We retain all Intellectual Property Rights in any concepts or designs created by us and proposed but not ultimately approved by you as part of the Services and Deliverables\
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#### Moral Rights\
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7.6 To the extent permitted by law, we consent to the use, treatment, alteration, removal, destruction or attribution of the Deliverables as deemed appropriate by you and licensees and any person authorised by you and to do acts comprised in the copyright of work and other material used in the Deliverables or used in relation to the creation of the Deliverables which would otherwise be deemed an infringement of Moral Rights.\
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### 8\\. Privacy\
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8.1 \'a0Each Party agrees to comply with its obligations under the Privacy Act 1988 (Cth) and any other applicable legislation or privacy guidelines at all times.\
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### 9\\. Warranties\
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9.1 Each Party warrants that:\
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- It has the right, power, authority and entitlement to execute this Agreement and perform its obligations under this Agreement;\
- In entering into and performing its obligations under this Agreement it has not, and will not, be in breach of any relevant law or any obligation owed to another person;\
- There is no current, pending or threatened litigation, arbitration, investigation, inquiry or proceeding in which it is involved and that will or may have an adverse effect on its ability to comply with this Agreement; and\
- It has all necessary licences, approvals, permits and consents to enter into and perform its obligations under this Agreement.\
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9.2 You represent and warrant to us that at the date of this Agreement:\
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- All information given to us in relation to this Agreement is correct, complete and not misleading;\
- Any Client Supplied Items you supplied and used by us will not and does not infringe or breach any third party rights or terms and conditions; and\
- All information and materials provided by you to us including any Pre-Existing Material do not infringe on the Intellectual Property Rights of third parties.\
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9.3 We warrant that:\
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- We have the requisite skill, ability and expertise to provide the Services;\
- We will perform the Services in accordance with general industry standards; and\
- The provision of the Services will not infringe any Intellectual Property Rights of, or constitute a breach of any agreement with, any other person.\
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9.4 We will not be responsible for any spelling and grammatical errors as a result of copy you have supplied.\
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9.5 We may, from time to time, refer you to preferred suppliers or other third parties. You acknowledge and agree that any referral is not a recommendation by us that you seek that third party\'92s advice or provision of services. We do not make any warranty or representation as to the quality of the facilities or services of any third party.\
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9.6 We are not liable for any failure in, fault with or degradation of the Services if that failure, fault or degradation is attributable to or caused by a failure of the facilities or services of any third party.\
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9.7 Nothing in this Agreement is intended to have the effect of contracting out of any applicable provisions of the Competition and Consumer Act 2010 (Cth) and the Australian Consumer Law.\
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### 10\\. Liability and Indemnities\
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10.1 The maximum liability of either Party for any Loss or Claim in connection with this Agreement is limited to the maximum amount paid to us under this Agreement in the calendar year that the liability arose.\
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10.2 You indemnify and hold us and our Personnel harmless in respect of any Losses or Claims suffered in connection with:\
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- A fault or defect in any item of your Equipment;\
- Any breach of law by you or any breach of law arising out of any breach of this Agreement by you;\
- Any negligent or fraudulent act or omission by you or your Personnel;\
- Any claim by a third party arising out of a breach of this Agreement by you;\
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10.3 Each Party will hold the other harmless of any claims by third parties, including all costs, expenses and legal fees incurred therein, arising out of or in conjunction with performance under or breach of this Agreement.\
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### 11\\. Term\
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11.1 This Agreement will commence on the date of this Agreement and will continue until this Agreement is terminated in accordance with these terms.\
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### 12\\. Suspension and Termination\
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12.1 We may provide written notice to you to suspend the supply of any Services, without any liability to you if:\
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- You are in default of any payment or other obligation under this Agreement; or\
- We are required to do so by law.\
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12.2 If we suspend the supply of any Services under this clause for a period of 3 months or more, we may provide written notice to you of termination that relates to such Services.\
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12.3 Either Party may terminate this Agreement for convenience by giving the other Party at least 30 days written notice.\
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12.4 You may terminate this Agreement by giving us at least 5 Business Days notice if we are in breach (other than a trivial breach causing no material harm) of any provision of this Agreement and, where the breach is capable of remedy, we have failed to remedy the breach within a reasonable period of receipt of written notice from you describing the breach and calling for it to be remedied.\
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12.5 We may terminate this Agreement by giving at least 5 Business Days\'92 notice to you if you are in breach (other than a trivial breach causing no material harm) of any provision of this Agreement and, where the breach is capable of remedy, you have has failed to remedy the breach within a reasonable period (no more than 7 days in the case of failure to pay money when due) of receipt of written notice from us describing the breach and calling for it to be remedied.\
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12.6 We may terminate this Agreement immediately by giving written notice if a Change of Control or an Insolvency Event occurs in relation to you.\
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### 13\\. Events Following Termination\
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13.1 Upon the date we receive notice to terminate this Agreement for convenience you will have one month to use your accrued support time. After one month:\
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- We will stop the performance of the Services; and\
- Each party will Immediately return all property, including Confidential Information and Intellectual Property, in their possession that belongs to the other party.\
- You will pay us any outstanding Fees for all Services completed, including any additional Fees incurred prior to termination, and any other amounts owing.\
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13.2 If this Agreement is terminated for any reason other than convenience:\
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- We will immediately stop the performance of the Services; and\
- Each party will Immediately return all property, including Confidential Information and Intellectual Property, in their possession that belongs to the other party.\
- You will immediately pay us any outstanding Fees for all Services completed, including any additional Fees incurred prior to termination, and any other amounts owing.\
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13.3 The expiry or termination of this Agreement for any reason will be without prejudice to any rights or liabilities which have accrued prior to the date of expiry or termination.\
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13.4 The provisions of clauses 7, 8, 9, 14 will survive the expiry or termination of this Agreement.\
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### 14\\. Force Majeure\
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14.1 If performance of this Agreement or any obligation under this Agreement is prevented, restricted, or interfered with by reasons of Force Majeure, and the affected party unable to carry out its obligations gives the other party prompt written notice of such event, then the obligations of the affected party invoking this provision shall be suspended to the extent necessary by such event.\
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The affected party shall use reasonable efforts under the circumstances to remove such prevention, restriction or interference or to limit the impact of the event on its performance and must continue to perform with reasonable dispatch when the Force Majeure is removed.\
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14.2 Force Majeure includes, without limitation, acts of God, fire, explosion, vandalism, storm or other similar occurrence, orders of acts of military or civil authority, or by national emergencies, insurrections, riots, or wars, or strikes, lock-outs, work stoppages. An act or omission shall be deemed within the reasonable control of a party if committed, omitted, or caused by such party, or its employees, officers, agents, or affiliates.\
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### 15\\. Dispute Resolution\
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15.1 If a dispute arises out of or in relation to this Agreement, no party may commence court or arbitration proceedings (other than proceedings for urgent interlocutory relief) unless it has complied with this clause.\
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15.2 A Party to this Agreement claiming that a dispute has arisen under or in relation to this Agreement must give written notice to the other Party specifying the nature of the dispute. On receipt of that notice by the other Party, the Parties\'92 representatives must endeavour in good faith to resolve the dispute expeditiously and failing agreement within 21 days of the dispute, either Party, by giving notice to the other, may refer the dispute to the Parties\'92 Chief Executive Officers (or their nominees) who, each party must ensure, must cooperate in good faith to resolve the dispute within 21 days of the dispute being referred to them.\
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15.3 If the Chief Executive Officers (or their nominees) fail to resolve the dispute within 21 days of the dispute being deferred to them, the Parties must, at the written request of either Party and within 14 days of receipt of the request, submit to mediation, expert evaluation or determination or similar techniques agreed to by them.\
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15.4 If the Parties do not agree within 7 days of receipt of the notice referred to in clause 20.3 as to the dispute resolution technique and procedures to be adopted, the time table for all steps in those procedures, and the selection of compensation of the independent person required for such a technique, then the Parties must mediate the dispute in accordance with the Mediation Rules of the Law Society of Western Australia and the President of the Law Society of Western Australia or the President\'92s nominee will select the mediator and determine the mediator\'92s remuneration.\
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### 16\\. GST\
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#### Taxable supply\
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16.1 If GST is payable on any supply made under this Agreement, the recipient of the supply must pay an amount equal to the GST payable on the supply. That amount must be paid at the same time that the consideration is to be provided under this Agreement and must be paid in addition to the consideration expressed elsewhere in this Agreement unless it is expressed to be inclusive of GST. The recipient is not required to pay any GST until the supplier issues a tax invoice for the supply.\
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#### Adjustment events\
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16.2 If an adjustment event arises in respect of any supply made under this Agreement, a corresponding adjustment must be made between the supplier and the recipient in respect of any amount paid by the recipient under this clause, an adjustment note issued if required, and any payments to give effect to the adjustment must be made.\
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#### GST terminology\
\
16.3 The terms \'93adjustment event\'94, \'93consideration\'94, \'93GST\'94, \'93input tax credit\'94, \'93recipient\'94, \'93supplier\'94, \'93supply\'94, \'93taxable supply\'94 and \'93tax invoice\'94 each has the meaning which it is given in the A New Tax System (Goods and Services Tax) Act 1999 (Cth).\
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16.4 You agree to pay any Taxes in relation to the Services.\
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### 17\\. Notices\
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17.1 A notice or other communication must be in writing in English and may be:\
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- Delivered personally;\
- Sent by email to a Party\'92s current email.\
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### 18\\. Relationship Of Parties\
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18.1 This Agreement is not intended to create a relationship between the Parties of partnership, joint venture, agency or employer-employee.\
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18.2 Each Party has no authority to create, assume or otherwise enter into any agreement that imposes rights or obligations on the part of the other Party.\
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### 19\\. Assignment\
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19.1 Neither Party may assign any rights or benefits under this Agreement without the other Party\'92s prior written consent which must not be unreasonably delayed or withheld.\
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### 20\\. Waiver Or Variation Of Rights\
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20.1 Any failure or delay by a Party in exercising a power or right (either wholly or partially) in relation to this Agreement does not operate as a waiver or prevent that Party from exercising that power or right or any other power or right.\
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20.2 A Party is not liable to any other Party for any loss, cost or expense that may have been caused or contributed to by the failure, delay, waiver or exercise of a power or right.\
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### 21\\. Powers, Rights and Remedies\
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21.1 Except as expressly stated to the contrary in this Agreement, the powers, rights and/or remedies of a Party under this Agreement are cumulative and are in addition to any other powers, rights and remedies of that Party.\
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Nothing in this Agreement merges, extinguishes, postpones, lessens or otherwise prejudicially affects any power, right, or remedy that a Party may have at any time against the other Party to this Agreement or any other person.\
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### 22\\. Further Assurances\
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22.1 Each Party must from time to time and in a timely manner do all things reasonably required of it by the other party to give effect to this Agreement.\
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### 23\\. Counterparts\
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23.1 This Agreement may be executed in any number of counterparts and, if so, the counterparts taken together will constitute one and the same Agreement.\
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### 24\\. Severability\
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24.1 If any provision (or part of it) of the Agreement is held to be unenforceable or invalid in any jurisdiction, then it will be interpreted as narrowly as necessary to allow it to be enforceable or valid.\
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If a provision (or part of it) of this Agreement cannot be interpreted as narrowly as necessary to allow it to be enforceable or valid, then the provision (or part of it) must be severed from this Agreement and the remaining provisions (and remaining part of the provision) of the Agreement are valid and enforceable.\
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### 25\\. Advice\
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25.1 Each Party acknowledges that the party has received legal advice or has had the opportunity of obtaining legal advice in relation to this Agreement.\
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### 26\\. Costs\
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26.1 Each Party will bear the party\'92s own costs and expenses in relation to the negotiation, preparation, and execution of this Agreement.\
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### 27\\. Cumulative Rights\
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27.1 The rights arising out of this Agreement do not exclude any other rights of either Party.\
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27.2 Each indemnity in this Agreement is a continuing obligation that is separate and independent from the other obligations under this Agreement.\
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27.3 A Party is not obliged to take any action, or incur any expense, before enforcing any indemnity under this Agreement.\
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### 28\\. Entire Agreement\
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28.1 This Agreement supersedes all prior undertakings, arrangements and agreements and constitutes the entire agreement between the parties in relation to the subject matter of this Agreement and there are no conditions, warranties or other terms affecting the agreement between the parties other than those set out in this Agreement.\
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### \uc0\u8203 29\\. Governing Law And Jurisdiction\
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29.1 This Agreement is governed by the laws of Western Australia and the Commonwealth of Australia. Each Party irrevocably and unconditionally submits to the exclusive jurisdiction of the courts operating in Western Australia.\
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\uc0\u8205 \
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Last Updated: 1st July, 2024\
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## \uc0\u8205 \
\
\uc0\u8205 \
\
These services are delivered by Baker Creative Pty Ltd (ABN 31 680 490 215). Throughout the site, the terms \'93we\'94, \'93us\'94 and \'93our\'94 refer to Baker Creative. By accepting our Support Plans Terms of Service you acknowledge that you have read and agreed to the terms listed below.\
\
### Background\
\
We are a supplier of brand design, website design, development and SEO services. You wish to use our services and we agree to supply such services in accordance with the terms of this Agreement.\
\
### 1\\. Definitions and Interpretations\
\
**Business Day** means a day which is not a Saturday, Sunday public or bank holiday in Western Australia;\
\
**Business Hours** means 9am - 5pm on a Business Day;\
\
**Change of Control** means a change in:\
\
- Control of the composition of the board of directors of a corporation;\
- Control of more than half the voting rights attaching to shares in a corporation;\
- Control of more than half the issued shares of a corporation (excluding any share which carries no right to participate beyond a specified amount in the distribution of either profit or capital); or\
- Control as defined in the Corporations Act 2001 (Cth);\
\
**Claim** means any actual, contingent, present or future claim, demand, action, suit or proceeding for any Liability, restitution, equitable compensation, account, injunctive relief, specific performance or any other remedy of whatever nature and however arising, whether direct or indirect, and whether in contract, tort (including but not limited to negligence) or otherwise;\
\
**Commencement Date** means the day the plan was paid and agreed to;\
\
**Confidential Information** means the terms of this Agreement and all know-how, financial information, technical information and other commercially valuable or sensitive information whether in visual, oral, documentary, electronic, machine-readable, tangible, intangible or any other form, relating to a party including but not limited to any specifications, formulae, know how, concepts, inventions, ideas, software or any information relating to any business, products, markets, operations, processes, techniques, technology, forecasts, strategies, Intellectual Property Rights, or any other matter, which is marked as confidential or which a party regards as confidential, proprietary or of a commercially sensitive nature but does not include information which:\
\
- Is lawfully in a party\'92s possession prior to its disclosure to a party by the other;\
- Enters the public domain other than as a result of any unauthorised disclosure;\
- Information which is or becomes lawfully available to a Party from a third party who has the lawful power to disclose such information to that Party on a non-confidential basis; or\
- is independently developed by a Party;\
\
**Consequential Loss** means any loss of actual or anticipated profits, loss of revenue, loss of opportunity or customer, loss of goodwill and loss of reputation;\
\
**Deliverables** means any materials, including any customisation, documentation or other materials to be delivered to you under this Agreement;\
\
**Expenses** means any reasonable travel, accommodation, fees for Third Party Rights including but not limited to royalty payments for images, or other disbursements or third party costs as agreed between the Parties in a Statement of Work;\
\
**Excluded Item** means the items set out and identified as \'91out of scope\'92 in this agreement or not listed in the list of \'91included items\'92;\
\
**Fees** means the fees for the Services and any Deliverable as specified in this Agreement;\
\
**Insolvency Event** means any of the following events or any analogous event in which a Party:\
\
- Disposes of the whole or any part of its assets, operations or business other than in the ordinary course of business;\
- Ceases, or threatens to cease, carrying on business;\
- Is unable to pay its debts as they fall due;\
- Makes or commences negotiations with a view to making, a general re-scheduling of its indebtedness, a general assignment, scheme of arrangement or composition with its creditors;\
- Takes any corporate action or any steps are taken or legal proceedings are started for: Its winding-up, dissolution, liquidation, or re-organisation, other than to reconstruct or amalgamate while solvent on terms approved by the other party (which approval will not be unreasonably withheld); or\
- The appointment of a controller, receiver, administrator, official manager, trustee or similar officer of it or of any of its revenues and assets; or\
- Seeks protection or is granted protection from its creditors, under any applicable legislation.\
\
**Intellectual Property Rights** means any and all intellectual and industrial protection rights throughout the world including copyright (past, present and future copyrights and rights in the nature of or analogous to copyright), inventions, patents, designs (whether registrable or not), registered and unregistered trade marks, circuit layout designs;\
\
**Loss** means loss, damage, liability, charge, expense, outgoing, or cost, (including all legal and other professional costs on a full indemnity basis) of any nature or kind;\
\
**Month** means a full calendar month i.e. January 1st to January 31st;\
\
**Moral Rights** means the right of attribution of authorship, the right not to have authorship falsely attributed and the right of integrity of authorship, as defined in the Copyright Act 1968 (Cth);\
\
**Out of Scope** means services provided that do not form a part of the Support Hours or Fees schedule or base costing of the Agreement to any extent applicable.\
\
**Personnel** means any employee, servant, contractor, subcontractor and agent of that Party;\
\
**Services** means the services we will provide under this Agreement;\
\
**Taxes** means any tax, rate, levy, duty or impost and any interest, penalty, expense or fine in connection with any of them including but not limited to any tax in relation to sales, use, property, value added, goods and services, turnover, stamp duty, interest equalisation, business, occupation, excise, income, profits or receipts;\
\
**Term** means the term of this Agreement as set out in clause 12;\
\
**Third Party Rights** means Intellectual Property Rights owned by or licensed to third parties including:\
\
- Computer programs owned by third parties and licensed by us and any subcontractor to provide the Services;\
- Any literary, dramatic, artistic and musical works owned by third parties and licensed for inclusion in the Deliverable including but not limited to stock photos and fonts.\
\
#### Interpretations\
\
In this Agreement, unless expressed to the contrary:\
\
- Words in the singular include the plural and vice versa;\
- Headings are for convenience and do not affect the interpretation of this Agreement;\
- Any gender includes the other gender;\
- A reference to a clause, paragraph, schedule or annexure is a reference to a clause, paragraph, schedule or annexure, as the case may be, of this Agreement;\
- If any act which must be done under this Agreement is to be done on a day that is not a Business Day then the act must be done on or by the next Business Day;\
- A reference to any legislation includes subordinate legislation and all amendments, consolidations or replacements from time to time;\
- If a word or phrase is defined in this Agreement then any other grammatical form of the word or phrase shall have a corresponding meaning;\
- A reference to a natural person includes a body corporate, partnership, joint venture, association, government or statutory body or authority or other legal entity;\
- \'93Includes\'94 and similar words mean includes without limitation;\
- No clause of this Agreement shall be interpreted to the disadvantage of a Party merely because that Party drafted the clause or would otherwise benefit from it;\
- A reference to a Party includes the Party\'92s legal personal representatives, successors, assigns and persons substituted by novation;\
- A reference to this or any other agreement includes the agreement, all schedules and annexures as novated, amended or replaced and despite any change in the identity of the parties;\
- A reference to a covenant, obligation or agreement of two or more persons binds or benefits them jointly and severally;\
- A reference to time is to local time in Western Australia; and\
- A reference to \'93$\'94 or \'93dollars\'94 refers to the currency of Australia from time to time.\
\
\uc0\u8205 \
\
### 2\\. Scope of Services\
\
2.1 We agree to provide you with Support Services in accordance with the terms and conditions of this Agreement.\
\
2.2 We will provide the Services on a non-exclusive basis starting from the Commencement Date until your contract is terminated.\
\
2.3 We reserve the right to engage subcontractors to perform any part of the Services.\
\
2.4 Third parties who are not our employees or direct contractors who are given access to your website will be your responsibility. We are not responsible for any services provided by third parties.\
\
2.5 **Included services.** The services included within the scope of our support are:\
\
- Technical assistance or instruction on how to use Webflow to perform a task over the phone, in writing or via recorded video. This includes email correspondence.\
- Investigation of abnormal website operation and recommended resolution.\
- Installation of tools to help identify factors that negatively impact conversion rates (Premium & Ultimate plans only).\
- Investigation and providing estimates for suggested website modification, update or addition.\
- Developing hypotheses for conversion drop off and conducting A/B or multivariate tests to determine the highest converting option (Premium & Ultimate plans only).\
- Carrying out suggested modifications, updates or additions. This may include page or section additions, content updates or integrations with third party tools.\
- Liaising with Webflow regarding platform or hosting issues\
- Strategy calls to discuss monthly performance reports and provide a recommended course of action to address any issues.\
- Website health checks. Includes looking for bugs, broken links, speed tests and potential optimisations.\
- Activity and performance reporting (monthly).\
\
2.6 **Excluded Services.** Out of scope services include, but are not limited to:\
\
- Onsite support, training and meetings, unless previously arranged in advance and agreed to by Baker Creative\
- New projects, such as new websites or landing pages that are not a part of the existing website. A request to significantly alter the existing website design would also be considered a new project.\
- Graphic design services, such as infographics, illustrations, charts or other graphics not intended for use on your website.\
- Branding services, including modifications to logo suites and brand guidelines.\
- Search Engine Optimisation (SEO), such as keyword, research or backlink building\
- Copywriting (e.g. writing new text for an article or page)\
- Webflow platform bug fixes. We cannot address these issues ourselves, as they need to be referred to Webflow support, however we can use your support hours to reach out to Webflow on your behalf.\
- Website hosting and domain hosting fixes. Costs for these services are not included in our pricing and support tickets need to be directed to these providers directly. We can, however, use your support hours to reach out to these providers on your behalf.\
\
2.7 Any services not noted specifically as included services are excluded from the scope of service.\
\
### 3\\. Support Delivery\
\
3.1 Support requests, including a description of specific requirements or issues, may be submitted by the Client from time to time.\
\
3.2 Support requests must be submitted to the Baker Creative support mailbox (support@bakercreative.com.au) in English.\
\
3.3 If we agree the requests are within the scope of our support agreement and there are adequate support hours available, we will provide support services as requested.\
\
3.4 We may refuse a request for support if the request is outside of the scope of support, or if the request is not possible to action within the constraints of the platform/s in use. If we cannot help you, we will endeavour to suggest alternatives.\
\
3.5 All support requests are assumed to count towards the support balance unless determined by Baker Creative, and agreed by the Client, to be a warranty item.\
\
3.6 Our primary method of communication for support requests is email. Telephone or video call support is available if Baker Creative support staff determine that other means of support are insufficient to resolve the issue and such communication would be of assistance.\
\
3.7 Where possible telephone/video call support should be scheduled in advance so that Baker Creative and the Client can establish mutually agreeable availability.\
\
### 4\\. Support Response Times\
\
4.1 All support requests will be assigned a priority level, according to the following definitions:\
\
- \uc0\u8205  **High:** Critical impact on the business and/or its reputation. Issues affecting critical business operations. **\u8205 **\
- **Medium:** Moderate impact on the business. Issues that are not critical but of higher importance than low priority items. **\uc0\u8205 **\
- **Low:** Minor impact on the business. This includes general enquiries and how-to\'92s or non urgent website updates.\
\
4.2 Resolutions for high priority items will commence within 8 business hours, medium priority items within 16 business hours and low priority items within 24 business hours.\
\
4.3 Provided we receive assets and feedback in a timely manner we will aim to address support requests within the target timeframes provided.\
\
4.4 If we become aware of a potential or actual delay in achieving a resolution, we will notify you in writing of the nature and the cause of the delay and the steps we are taking to overcome the delay.\
\
4.5 You will grant an extension of time on such terms as we may reasonably require to ensure an optimal resolution.\
\
### 5\\. Your Responsibilities\
\
5.1 You must, at your own expense:\
\
- Supply us with any information or assets that may assist us in providing you with support; and\
- Provide all reasonable assistance and cooperation to us in order to enable us to supply the Services in an efficient and timely manner.\
- Ensure that any assets supplied or created do not infringe on the rights of any other party\
\
### 6\\. Fees & Payment\
\
6.1 Your use of our services requires you to pay a monthly subscription fee based on your subscription plan. Unless otherwise stated, all Fees are exclusive of GST.\
\
6.2 Monthly support fees will be automatically debited from your nominated account and will continue until we receive notice otherwise.\
\
6.3 To avoid delayed or missed payments, please make sure we have accurate payment information. If we don\'92t receive timely payments, we may suspend access to our services until the payment is made.\
\
6.4 We may update or amend our pricing plans and terms from time to time. We will endeavour to provide you with at least 30 days\'92 notice of changes before they become effective, unless we need to make immediate changes for reasons we don\'92t have control over. When we notify you, we\'92ll do it by email. If a change isn\'92t material, we may not notify you. If you find a modified term unacceptable, you may cancel your subscription.\
\
### 7\\. Confidentiality\
\
7.1 A party (Recipient) may use Confidential Information of another party (Discloser):\
\
- Only to the extent that such use is necessary for compliance with its obligations under this Agreement; or\
- If legally compelled to do so by any judicial or administrative body, provided that the Discloser must promptly inform the Recipient and take all reasonably available legal measures to avoid or limit the extent of such disclosure.\
\
7.2 Each Recipient must in respect of Confidential Information of the Discloser ensure that the Recipient and the Recipient\'92s Personnel will not disclose or permit the disclosure of the Discloser\'92s Confidential Information to any person other than to the extent:\
\
- The disclosure is to a member of the Recipient\'92s Personnel who requires the Recipient\'92s Confidential Information for the performance of that party\'92s obligations, or the exercise of that party\'92s rights, under this Agreement;\
- The disclosure is in accordance with the Discloser\'92s specific and prior written consent; or\
- The disclosure is required by law.\
\
7.3 If the Recipient or the Recipient\'92s Personnel is required to disclose any of the Discloser\'92s Confidential Information in accordance with clause 9.1, the Recipient will:\
\
- Immediately, and to the extent possible prior to the disclosure of the Discloser\'92s Confidential Information, inform the Discloser of the requirement of the applicable law; and\
- Disclose only so much of the Confidential Information as the Recipient is required by law to disclose\
\
### 8\\. Intellectual Property Rights\
\
8.1 A Party\'92s ownership of, or any right, title or interest in, any Intellectual Property Rights in an item which exists prior to the date of this Agreement (Pre-Existing Material) will not be altered, transferred or assigned by virtue of this Agreement.\
\
8.2 You grant to us a non-exclusive, royalty free, non-transferable and revocable licence to include any materials created for you as part of the Services and Deliverables (including PDF samples) as part of our portfolio of works for marketing purposes.\
\
8.3 We agree upon receipt of all applicable Fees, to assign to you all existing and future Intellectual Property Rights in any materials created for you as part of the Services other than the Intellectual Property Rights in any Third Party Rights and our Pre-Existing Material; and to grant to you a perpetual, non-exclusive, royalty free licence of the Third Party Rights and our Pre-Existing Material incorporated or used in the Services or Deliverables.\
\
8.4 In relation to any Third Party Rights that are not assigned to you, we will ensure that:\
\
- Access to and use of the Deliverables by any person will not infringe any such rights; and\
- No fees or other payments are payable in respect of such Third Party Rights as a result of any such use in the Deliverables and the reproduction of the contents of the Deliverables unless otherwise agreed by the Parties in writing.\
\
8.5 We retain all Intellectual Property Rights in any concepts or designs created by us and proposed but not ultimately approved by you as part of the Services and Deliverables\
\
#### Moral Rights\
\
8.6 To the extent permitted by law, we consent to the use, treatment, alteration, removal, destruction or attribution of the Deliverables as deemed appropriate by you and licensees and any person authorised by you and to do acts comprised in the copyright of work and other material used in the Deliverables or used in relation to the creation of the Deliverables which would otherwise be deemed an infringement of Moral Rights.\
\
### 9\\. Privacy\
\
9.1 \'a0Each Party agrees to comply with its obligations under the Privacy Act 1988 (Cth) and any other applicable legislation or privacy guidelines at all times.\
\
### 10\\. Warranties\
\
10.1 Each Party warrants that:\
\
- It has the right, power, authority and entitlement to execute this Agreement and perform its obligations under this Agreement;\
- In entering into and performing its obligations under this Agreement it has not, and will not, be in breach of any relevant law or any obligation owed to another person;\
- There is no current, pending or threatened litigation, arbitration, investigation, inquiry or proceeding in which it is involved and that will or may have an adverse effect on its ability to comply with this Agreement; and\
- It has all necessary licences, approvals, permits and consents to enter into and perform its obligations under this Agreement.\
\
10.2 You represent and warrant to us that at the date of this Agreement:\
\
- All information given to us in relation to this Agreement is correct, complete and not misleading;\
- Any Client Supplied Items you supplied and used by us will not and does not infringe or breach any third party rights or terms and conditions; and\
- All information and materials provided by you to us including any Pre-Existing Material do not infringe on the Intellectual Property Rights of third parties.\
\
10.3 We warrant that:\
\
- We have the requisite skill, ability and expertise to provide the Services;\
- We will perform the Services in accordance with general industry standards; and\
- The provision of the Services will not infringe any Intellectual Property Rights of, or constitute a breach of any agreement with, any other person.\
\
10.4 We will not be responsible for any spelling and grammatical errors as a result of copy you have supplied.\
\
10.5 We may, from time to time, refer you to preferred suppliers or other third parties. You acknowledge and agree that any referral is not a recommendation by us that you seek that third party\'92s advice or provision of services. We do not make any warranty or representation as to the quality of the facilities or services of any third party.\
\
10.6 We are not liable for any failure in, fault with or degradation of the Services if that failure, fault or degradation is attributable to or caused by a failure of the facilities or services of any third party.\
\
10.7 Nothing in this Agreement is intended to have the effect of contracting out of any applicable provisions of the Competition and Consumer Act 2010 (Cth) and the Australian Consumer Law.\
\
### 11\\. Liability and Indemnities\
\
11.1 The maximum liability of either Party for any Loss or Claim in connection with this Agreement is limited to the maximum amount paid to us under this Agreement in the calendar year that the liability arose.\
\
11.2 You indemnify and hold us and our Personnel harmless in respect of any Losses or Claims suffered in connection with:\
\
- A fault or defect in any item of your Equipment;\
- Any breach of law by you or any breach of law arising out of any breach of this Agreement by you;\
- Any negligent or fraudulent act or omission by you or your Personnel;\
- Any claim by a third party arising out of a breach of this Agreement by you;\
\
11.3 Each Party will hold the other harmless of any claims by third parties, including all costs, expenses and legal fees incurred therein, arising out of or in conjunction with performance under or breach of this Agreement.\
\
### 12\\. Term\
\
12.1 This Agreement will commence on the date of this Agreement and will continue until this Agreement is terminated in accordance with these terms.\
\
### 13\\. Suspension and Termination\
\
13.1 We may provide written notice to you to suspend the supply of any Services, without any liability to you if:\
\
- You are in default of any payment or other obligation under this Agreement; or\
- We are required to do so by law.\
\
13.2 If we suspend the supply of any Services under this clause for a period of 3 months or more, we may provide written notice to you of termination that relates to such Services.\
\
13.3 Either Party may terminate this Agreement for convenience by giving the other Party at least 30 days written notice.\
\
13.4 You may terminate this Agreement by giving us at least 5 Business Days notice if we are in breach (other than a trivial breach causing no material harm) of any provision of this Agreement and, where the breach is capable of remedy, we have failed to remedy the breach within a reasonable period of receipt of written notice from you describing the breach and calling for it to be remedied.\
\
13.5 We may terminate this Agreement by giving at least 5 Business Days\'92 notice to you if you are in breach (other than a trivial breach causing no material harm) of any provision of this Agreement and, where the breach is capable of remedy, you have has failed to remedy the breach within a reasonable period (no more than 7 days in the case of failure to pay money when due) of receipt of written notice from us describing the breach and calling for it to be remedied.\
\
13.6 We may terminate this Agreement immediately by giving written notice if a Change of Control or an Insolvency Event occurs in relation to you.\
\
### 14\\. Events Following Termination\
\
14.1 Upon the date we receive notice to terminate this Agreement for convenience you will have 1 month to use your accrued support time. After 1 month:\
\
- We will stop the performance of the Services; and\
- Each party will Immediately return all property, including Confidential Information and Intellectual Property, in their possession that belongs to the other party.\
- You will pay us any outstanding Fees for all Services completed, including any additional Fees incurred prior to termination, and any other amounts owing.\
\
14.2 If this Agreement is terminated for any reason other than convenience:\
\
- We will immediately stop the performance of the Services; and\
- Each party will Immediately return all property, including Confidential Information and Intellectual Property, in their possession that belongs to the other party.\
- You will immediately pay us any outstanding Fees for all Services completed, including any additional Fees incurred prior to termination, and any other amounts owing.\
\
14.3 The expiry or termination of this Agreement for any reason will be without prejudice to any rights or liabilities which have accrued prior to the date of expiry or termination.\
\
14.4 The provisions of clauses 7, 8, 9, 14 will survive the expiry or termination of this Agreement.\
\
### 15\\. Force Majeure\
\
15.1 If performance of this Agreement or any obligation under this Agreement is prevented, restricted, or interfered with by reasons of Force Majeure, and the affected party unable to carry out its obligations gives the other party prompt written notice of such event, then the obligations of the affected party invoking this provision shall be suspended to the extent necessary by such event.\
\
The affected party shall use reasonable efforts under the circumstances to remove such prevention, restriction or interference or to limit the impact of the event on its performance and must continue to perform with reasonable dispatch when the Force Majeure is removed.\
\
15.2 Force Majeure includes, without limitation, acts of God, fire, explosion, vandalism, storm or other similar occurrence, orders of acts of military or civil authority, or by national emergencies, insurrections, riots, or wars, or strikes, lock-outs, work stoppages. An act or omission shall be deemed within the reasonable control of a party if committed, omitted, or caused by such party, or its employees, officers, agents, or affiliates.\
\
### 16\\. Dispute Resolution\
\
16.1 If a dispute arises out of or in relation to this Agreement, no party may commence court or arbitration proceedings (other than proceedings for urgent interlocutory relief) unless it has complied with this clause.\
\
16.2 A Party to this Agreement claiming that a dispute has arisen under or in relation to this Agreement must give written notice to the other Party specifying the nature of the dispute. On receipt of that notice by the other Party, the Parties\'92 representatives must endeavour in good faith to resolve the dispute expeditiously and failing agreement within 21 days of the dispute, either Party, by giving notice to the other, may refer the dispute to the Parties\'92 Chief Executive Officers (or their nominees) who, each party must ensure, must cooperate in good faith to resolve the dispute within 21 days of the dispute being referred to them.\
\
16.3 If the Chief Executive Officers (or their nominees) fail to resolve the dispute within 21 days of the dispute being deferred to them, the Parties must, at the written request of either Party and within 14 days of receipt of the request, submit to mediation, expert evaluation or determination or similar techniques agreed to by them.\
\
16.4 If the Parties do not agree within 7 days of receipt of the notice referred to in clause 20.3 as to the dispute resolution technique and procedures to be adopted, the time table for all steps in those procedures, and the selection of compensation of the independent person required for such a technique, then the Parties must mediate the dispute in accordance with the Mediation Rules of the Law Society of Western Australia and the President of the Law Society of Western Australia or the President\'92s nominee will select the mediator and determine the mediator\'92s remuneration.\
\
### 17\\. GST\
\
#### Taxable supply\
\
17.1 If GST is payable on any supply made under this Agreement, the recipient of the supply must pay an amount equal to the GST payable on the supply. That amount must be paid at the same time that the consideration is to be provided under this Agreement and must be paid in addition to the consideration expressed elsewhere in this Agreement unless it is expressed to be inclusive of GST. The recipient is not required to pay any GST until the supplier issues a tax invoice for the supply.\
\
#### Adjustment events\
\
17.2 If an adjustment event arises in respect of any supply made under this Agreement, a corresponding adjustment must be made between the supplier and the recipient in respect of any amount paid by the recipient under this clause, an adjustment note issued if required, and any payments to give effect to the adjustment must be made.\
\
#### GST terminology\
\
17.3 The terms \'93adjustment event\'94, \'93consideration\'94, \'93GST\'94, \'93input tax credit\'94, \'93recipient\'94, \'93supplier\'94, \'93supply\'94, \'93taxable supply\'94 and \'93tax invoice\'94 each has the meaning which it is given in the A New Tax System (Goods and Services Tax) Act 1999 (Cth).\
\
17.4 You agree to pay any Taxes in relation to the Services.\
\
### 18\\. Notices\
\
18.1 A notice or other communication must be in writing in English and may be:\
\
- Delivered personally;\
- Sent by email to a Party\'92s current email.\
\
### 19\\. Relationship Of Parties\
\
19.1 This Agreement is not intended to create a relationship between the Parties of partnership, joint venture, agency or employer-employee.\
\
19.2 Each Party has no authority to create, assume or otherwise enter into any agreement that imposes rights or obligations on the part of the other Party.\
\
### 20\\. Assignment\
\
20.1 Neither Party may assign any rights or benefits under this Agreement without the other Party\'92s prior written consent which must not be unreasonably delayed or withheld.\
\
### 21\\. Waiver Or Variation Of Rights\
\
21.1 Any failure or delay by a Party in exercising a power or right (either wholly or partially) in relation to this Agreement does not operate as a waiver or prevent that Party from exercising that power or right or any other power or right.\
\
21.2 A Party is not liable to any other Party for any loss, cost or expense that may have been caused or contributed to by the failure, delay, waiver or exercise of a power or right.\
\
### 22\\. Powers, Rights and Remedies\
\
22.1 Except as expressly stated to the contrary in this Agreement, the powers, rights and/or remedies of a Party under this Agreement are cumulative and are in addition to any other powers, rights and remedies of that Party.\
\
Nothing in this Agreement merges, extinguishes, postpones, lessens or otherwise prejudicially affects any power, right, or remedy that a Party may have at any time against the other Party to this Agreement or any other person.\
\
### 23\\. Further Assurances\
\
23.1 Each Party must from time to time and in a timely manner do all things reasonably required of it by the other party to give effect to this Agreement.\
\
### 24\\. Counterparts\
\
24.1 This Agreement may be executed in any number of counterparts and, if so, the counterparts taken together will constitute one and the same Agreement.\
\
### 25\\. Severability\
\
25.1 If any provision (or part of it) of the Agreement is held to be unenforceable or invalid in any jurisdiction, then it will be interpreted as narrowly as necessary to allow it to be enforceable or valid.\
\
If a provision (or part of it) of this Agreement cannot be interpreted as narrowly as necessary to allow it to be enforceable or valid, then the provision (or part of it) must be severed from this Agreement and the remaining provisions (and remaining part of the provision) of the Agreement are valid and enforceable.\
\
### 26\\. Advice\
\
26.1 Each Party acknowledges that the party has received legal advice or has had the opportunity of obtaining legal advice in relation to this Agreement.\
\
### 27\\. Costs\
\
27.1 Each Party will bear the party\'92s own costs and expenses in relation to the negotiation, preparation, and execution of this Agreement.\
\
### 28\\. Cumulative Rights\
\
28.1 The rights arising out of this Agreement do not exclude any other rights of either Party.\
\
28.2 Each indemnity in this Agreement is a continuing obligation that is separate and independent from the other obligations under this Agreement.\
\
28.3 A Party is not obliged to take any action, or incur any expense, before enforcing any indemnity under this Agreement.\
\
### 29\\. Entire Agreement\
\
29.1 This Agreement supersedes all prior undertakings, arrangements and agreements and constitutes the entire agreement between the parties in relation to the subject matter of this Agreement and there are no conditions, warranties or other terms affecting the agreement between the parties other than those set out in this Agreement.\
\
### \uc0\u8203 30\\. Governing Law And Jurisdiction\
\
30.1 This Agreement is governed by the laws of Western Australia and the Commonwealth of Australia. Each Party irrevocably and unconditionally submits to the exclusive jurisdiction of the courts operating in Western Australia.\
\
\uc0\u8205 \
\
Last Updated: 1st July, 2024\
\
## Creative Projects Showcase\
# We\'92ve helped schools tap into the power of meditation, business owners get on top of their financial futures and skilled professionals find their dream job. Here is a sample of our latest work.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/669472fb404e90e454a327e1_HB_thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/669472ffaa83e5de2e1bd49b_HB_thumb_2.webp)](https://www.bakercreative.com.au/projects/harvey-beef)\
\
[**Harvey Beef**](https://www.bakercreative.com.au/projects/harvey-beef)\
\
Redesigning a content-rich online home for the world's best, responsibly delivered beef.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668fc7b2760d39deaf80772d_BAC_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6690771b6d1a30f1261e6f17_BAC_Thumb_2.webp)](https://www.bakercreative.com.au/projects/bac-partners)\
\
[**BAC**](https://www.bakercreative.com.au/projects/bac-partners)\
\
Supporting increased client enquiries through differentiation.\
\
[![Harvest Road](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668fc2a44625929638228ac7_HR_Thumb_2.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668fc1645dc5594bd5204232_HR_Thumb_1.webp)](https://www.bakercreative.com.au/projects/harvest-road)\
\
[**Harvest Road**](https://www.bakercreative.com.au/projects/bac-partners)\
\
A clean and modern website design that champions exceptional produce, sustainably produced.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6687a7bc610be5516d5c4193_Connect_Thumb_Square.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6687a7bc610be5516d5c4193_Connect_Thumb_Square.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/669079ffeb2549d9e5b2da6e_Connect_Thumb_2.webp)](https://www.bakercreative.com.au/projects/connect-staffing)\
\
[**Connect Staffing**](https://www.bakercreative.com.au/projects/sph-architects)\
\
Enabling a staffing company to grow nationally with a 200% revenue increase.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/669f05e09bbb273c9b2bc8c9_SP_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/669f06331e45b21787da04ba_SP_Thumb_2.webp)](https://www.bakercreative.com.au/projects/smarter-processing)\
\
[**Smarter Processing**](https://www.bakercreative.com.au/projects/sph-architects)\
\
Supporting the next chapter of growth for a boutique accounting firm.\
\
[![RMT](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/669076766b08b3a20df71284_RMT_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://www.bakercreative.com.au/projects/rmt)\
\
[**RMT**](https://www.bakercreative.com.au/projects/bac-partners)\
\
Setting risk management experts up for their next chapter of global growth.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6690d338a7634b51a8d13112_LC_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e02e517fe715705f5a4a9_65d2e0dbe16ba1bfa672338d_65095cb24a1e9f95ad053319_aqua2-p-26001-p-1600.webp)](https://www.bakercreative.com.au/projects/leeuwin-coast)\
\
[**Leeuwin Coast**](https://www.bakercreative.com.au/projects/leeuwin-coast)\
\
Engaging & user-friendly, the Leeuwin Coast website was designed to support product sales, both locally and overseas.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6690ce0a01cd69585aef2e9e_TF_thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6690ce4ebe460023136eccf8_TF_thumb_2.webp)](https://www.bakercreative.com.au/projects/the-farm)\
\
[**The Farm**](https://www.bakercreative.com.au/projects/the-farm)\
\
Building an online home for The Farm, a unique property where land informs art.\
\
[![The Brightside Agency](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668fbebb1de8f2c8170ce4a4_TBSA_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://www.bakercreative.com.au/projects/the-brightside-agency)\
\
[**The Brightside Agency**](https://www.bakercreative.com.au/projects/the-brightside-agency)\
\
Repositioning a marketing agency to reduce client acquisition costs by +300%\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668f8d1b7f229d904336822a_BB_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668f8d23997dc812cbe87b9b_BB_Thumb_2.webp)](https://www.bakercreative.com.au/projects/blane-brackenridge)\
\
[**Blane Brackenridge**](https://www.bakercreative.com.au/projects/blane-brackenridge)\
\
A modern digital experience highlighting 22 years of exceptional, uncompromising architectural design.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66907f7d0ef03872a892c412_WC_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66907f85407c12ca9c2ceb7e_WC_Thumb_2.webp)](https://www.bakercreative.com.au/projects/williams-creative)\
\
[**Williams Creative**](https://www.bakercreative.com.au/projects/williams-creative)\
\
A vibrant, engaging site to increase online booking enquiries.\
\
[![Prendiville Group](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668f89df5687d8c95ef7c230_PG_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668f8e49986020f7b6146a36_PG_Thumb_2.webp)](https://www.bakercreative.com.au/projects/prendiville-group)\
\
[**Prendiville Group**](https://www.bakercreative.com.au/projects/prendiville-group)\
\
Revitalising the website of the family-owned brand behind WA's most iconic tourism, hospitality & entertainment venues.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668f962d435bd50b5200ddcf_Wanslea_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668f9694e611649a2adea692_Wanslea_Thumb_2.webp)](https://www.bakercreative.com.au/projects/wanslea)\
\
[**Wanslea**](https://www.bakercreative.com.au/projects/wanslea)\
\
Improving the discoverability of critical information and services for families.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668f981e6e3d585a4cb1f98c_CA_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668f9848eb68ffa78e39141f_CA_Thumb_2.webp)](https://www.bakercreative.com.au/projects/camp-america)\
\
[**Camp America**](https://www.bakercreative.com.au/projects/camp-america)\
\
Building a custom website for the original American summer camp experience. A fun, dynamic site for young travellers.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668f938553e5e22030c31034_KK_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668f946d596d375781c6b1df_KK_Thumb_2.webp)](https://www.bakercreative.com.au/projects/kuppa-coffee)\
\
[**Kuppa Coffee**](https://www.bakercreative.com.au/projects/kuppa-coffee)\
\
An easy-to-update website solution for community-minded, Australian coffee suppliers.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/669079765f0c41884c824d2e_SPH_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66907978eb2549d9e5b26716_SPH_Thumb_2.webp)](https://www.bakercreative.com.au/projects/sph-architects)\
\
[**SPH Architecture & Interiors**](https://www.bakercreative.com.au/projects/sph-architects)\
\
Supporting client acquisition with a reimagined brand and website.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e2d915281126385bf0e01_pwc-cover.webp)\\\\\
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![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://www.bakercreative.com.au/projects/people-who-care)\
\
[**People Who Care**](https://www.bakercreative.com.au/projects/people-who-care)\
\
A new website for the people who care. An online space created to help people quickly understand how to get or give support.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668f901db5f12a0d224a2837_CS_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6687a9305949f5758147c48e_SPH_Website_thumb_Landscape.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668f90da24a3987f8ee30d44_CS_Thumb_2.webp)](https://www.bakercreative.com.au/projects/creative-schools)\
\
[**Creative Schools**](https://www.bakercreative.com.au/projects/creative-schools)\
\
A website for the innovative WA project which pairs teachers with creatives to reimagine the school curriculum.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66135fb652e283944f92e925_here-cover.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66135fb652e283944f92e925_here-cover.webp)\\\\\
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![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://www.bakercreative.com.au/projects/here-business)\
\
[**Here Business**](https://www.bakercreative.com.au/projects/here-business)\
\
After a merger of several financial services companies, we helped the Here team to define the next evolution of their identity and website.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668f94df76953a8d44687c84_AGWA_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668f94df76953a8d44687c84_AGWA_Thumb_1.webp)\\\\\
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![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg)](https://www.bakercreative.com.au/projects/agwa)\
\
[**AGWA**](https://www.bakercreative.com.au/projects/agwa)\
\
A bold landing page to drive awareness of AGWA's Ever Present exhibition.\
\
## FAQs on Web Design\
# FAQs\
\
Answers to some of your most popular questions. If you can't find what you're looking for you please [contact us here](https://www.bakercreative.com.au/contact).\
\
## General\
\
### How will a new website benefit my business?\
\
### How will branding benefit my business?\
\
### Where can I view more of your work?\
\
### What are the benefits of migrating to Webflow?\
\
### I want to move my website to Webflow, can you help?\
\
### Can you update my existing website?\
\
## Support\
\
### Do you host my website?\
\
### Do you provide website training?\
\
### Will I be able to update my own website?\
\
### What kind of support can I expect after I launch my website?\
\
## Process\
\
### How do you deliver your brand workshops?\
\
### How long does the branding process take?\
\
### How long does a Webflow migration take?\
\
### What happens if I don't like the design?\
\
### Do you build websites in platforms other than Webflow?\
\
### How long does it take to build a custom website?\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e7d9c0fca0847820813f7_Connect.svg)\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
\
[Read Case Study](https://www.bakercreative.com.au/projects/connect-staffing)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66ab0612c478e97b59376b0c_eva-headshot.webp)\
\
Eva Jakobson\
\
Director\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
\
![Connect Staffing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668ce3ac484889b17ee2bbd3_8.jpg)\
\
## Baker Creative Overview\
https://www.bakercreative.com.au\
\
 https://www.bakercreative.com.au/legal/privacy-policy\
\
 https://www.bakercreative.com.au/legal/terms-of-use\
\
 https://www.bakercreative.com.au/legal/terms-of-service\
\
 https://www.bakercreative.com.au/legal/services-agreement\
\
 https://www.bakercreative.com.au/website-design-studio\
\
 https://www.bakercreative.com.au/projects\
\
 https://www.bakercreative.com.au/contact\
\
 https://www.bakercreative.com.au/faqs\
\
 https://www.bakercreative.com.au/reviews\
\
 https://www.bakercreative.com.au/insights\
\
 https://www.bakercreative.com.au/services\
\
 https://www.bakercreative.com.au/our-services/website-design-perth\
\
 https://www.bakercreative.com.au/our-services/branding-perth\
\
 https://www.bakercreative.com.au/our-services/brand-strategy-perth\
\
 https://www.bakercreative.com.au/industries/professional-services\
\
 https://www.bakercreative.com.au/industries/food-beverage\
\
 https://www.bakercreative.com.au/industries/technology-saas\
\
 https://www.bakercreative.com.au/industries/design-construction\
\
 https://www.bakercreative.com.au/industries/travel-hospiltality\
\
 https://www.bakercreative.com.au/industries/arts-culture\
\
 https://www.bakercreative.com.au/industries/all\
\
 https://www.bakercreative.com.au/projects/agwa\
\
 https://www.bakercreative.com.au/projects/bac-partners\
\
 https://www.bakercreative.com.au/projects/blane-brackenridge\
\
 https://www.bakercreative.com.au/projects/camp-america\
\
 https://www.bakercreative.com.au/projects/connect-staffing\
\
 https://www.bakercreative.com.au/projects/creative-schools\
\
 https://www.bakercreative.com.au/projects/harvest-road\
\
 https://www.bakercreative.com.au/projects/harvey-beef\
\
 https://www.bakercreative.com.au/projects/here-business\
\
 https://www.bakercreative.com.au/projects/kuppa-coffee\
\
 https://www.bakercreative.com.au/projects/leeuwin-coast\
\
 https://www.bakercreative.com.au/projects/people-who-care\
\
 https://www.bakercreative.com.au/projects/prendiville-group\
\
 https://www.bakercreative.com.au/projects/rmt\
\
 https://www.bakercreative.com.au/projects/smarter-processing\
\
 https://www.bakercreative.com.au/projects/sph-architects\
\
 https://www.bakercreative.com.au/projects/the-brightside-agency\
\
 https://www.bakercreative.com.au/projects/the-farm\
\
 https://www.bakercreative.com.au/projects/wanslea\
\
 https://www.bakercreative.com.au/projects/williams-creative\
\
 https://www.bakercreative.com.au/post/10-signs-its-time-for-a-brand-evolution\
\
 https://www.bakercreative.com.au/post/11-surefire-ways-to-stand-out-in-a-competitive-market\
\
 https://www.bakercreative.com.au/post/13-email-subject-types-used-by-the-marketing-pros\
\
 https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell\
\
 https://www.bakercreative.com.au/post/20-ways-to-offer-incredible-value-in-2020\
\
 https://www.bakercreative.com.au/post/3-marketing-mistruths-that-will-stifle-your-success\
\
 https://www.bakercreative.com.au/post/3-simple-steps-for-attracting-better-customers\
\
 https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now\
\
 https://www.bakercreative.com.au/post/4-compelling-reasons-to-invest-in-your-brand\
\
 https://www.bakercreative.com.au/post/4-must-haves-for-your-website-homepage\
\
 https://www.bakercreative.com.au/post/4-real-life-lessons-from-our-digital-product-launch\
\
 https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today\
\
 https://www.bakercreative.com.au/post/6-ways-to-define-your-specialty\
\
 https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website\
\
 https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system\
\
 https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website\
\
 https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy\
\
 https://www.bakercreative.com.au/post/9-ways-supercharge-the-rest-of-your-2019\
\
 https://www.bakercreative.com.au/post/a-quick-start-guide-to-choosing-your-brand-colours\
\
 https://www.bakercreative.com.au/post/an-inside-look-at-our-customer-processes\
\
 https://www.bakercreative.com.au/post/are-you-breaking-the-norm\
\
 https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming\
\
 https://www.bakercreative.com.au/post/branding-on-a-budget-when-to-splurge-when-to-save\
\
 https://www.bakercreative.com.au/post/branding-vs-marketing-whats-the-difference\
\
 https://www.bakercreative.com.au/post/brands-we-love-3-brands-whove-mastered-their-voice\
\
 https://www.bakercreative.com.au/post/brands-we-love-aesop\
\
 https://www.bakercreative.com.au/post/brands-we-love-bellhops\
\
 https://www.bakercreative.com.au/post/brands-we-love-everlane\
\
 https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare\
\
 https://www.bakercreative.com.au/post/brands-we-love-headspace\
\
 https://www.bakercreative.com.au/post/brands-we-love-heaps-normal\
\
 https://www.bakercreative.com.au/post/brands-we-love-help-scout\
\
 https://www.bakercreative.com.au/post/brands-we-love-jenna-kutcher\
\
 https://www.bakercreative.com.au/post/brands-we-love-meundies\
\
 https://www.bakercreative.com.au/post/brands-we-love-outdoor-voices\
\
 https://www.bakercreative.com.au/post/brands-we-love-ritual\
\
 https://www.bakercreative.com.au/post/brands-we-love-scratch\
\
 https://www.bakercreative.com.au/post/brands-we-love-snowe-home\
\
 https://www.bakercreative.com.au/post/brands-we-love-up\
\
 https://www.bakercreative.com.au/post/brands-we-love-warby-parker\
\
 https://www.bakercreative.com.au/post/brands-we-love-webflow\
\
 https://www.bakercreative.com.au/post/content-marketing-a-crash-course\
\
 https://www.bakercreative.com.au/post/could-this-science-backed-model-change-the-way-you-sell-to-your-customers\
\
 https://www.bakercreative.com.au/post/could-your-brand-experience-be-stifling-sales\
\
 https://www.bakercreative.com.au/post/customer-research-not-just-for-big-brands\
\
 https://www.bakercreative.com.au/post/do-you-really-need-a-brand-strategy\
\
 https://www.bakercreative.com.au/post/dont-solve-a-problem-heres-how-to-sell-what-you-do\
\
 https://www.bakercreative.com.au/post/essential-tips-for-effective-packaging-design\
\
 https://www.bakercreative.com.au/post/fill-your-calendar-with-these-customer-attraction-hacks\
\
 https://www.bakercreative.com.au/post/finding-the-right-designer-for-your-business\
\
 https://www.bakercreative.com.au/post/finding-your-authentic-brand-voice\
\
 https://www.bakercreative.com.au/post/finding-your-brand-personality-part-1\
\
 https://www.bakercreative.com.au/post/finding-your-brand-personality-part-2\
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 https://www.bakercreative.com.au/post/free-stock-photography-websites\
\
 https://www.bakercreative.com.au/post/give-them-something-to-believe-in\
\
 https://www.bakercreative.com.au/post/how-much-should-you-pay-for-branding\
\
 https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business\
\
 https://www.bakercreative.com.au/post/how-to-choose-the-right-file-format\
\
 https://www.bakercreative.com.au/post/how-to-choose-your-branding-team\
\
 https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience\
\
 https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers\
\
 https://www.bakercreative.com.au/post/how-to-make-2019-your-most-profitable-year-yet\
\
 https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand\
\
 https://www.bakercreative.com.au/post/how-to-sell-when-you-hate-sales\
\
 https://www.bakercreative.com.au/post/how-to-simplify-your-marketing\
\
 https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-2-simple-steps\
\
 https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-3-simple-steps\
\
 https://www.bakercreative.com.au/post/how-to-uncover-a-compelling-founder-story\
\
 https://www.bakercreative.com.au/post/how-uncovering-our-brand-values-helped-our-startup\
\
 https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension\
\
 https://www.bakercreative.com.au/post/learning-through-podcasts-the-10-shows-we-have-on-rotation\
\
 https://www.bakercreative.com.au/post/less-is-more-the-perks-of-simplifying-what-you-do\
\
 https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools\
\
 https://www.bakercreative.com.au/post/magnetic-brand-success-stories\
\
 https://www.bakercreative.com.au/post/mastering-the-art-of-delivering-constructive-feedback\
\
 https://www.bakercreative.com.au/post/optimising-images-for-web-use\
\
 https://www.bakercreative.com.au/post/our-step-by-step-process-for-finding-and-curating-eye-catching-website-photos\
\
 https://www.bakercreative.com.au/post/planning-your-website-like-a-pro\
\
 https://www.bakercreative.com.au/post/q-and-a-with-kane-lisa\
\
 https://www.bakercreative.com.au/post/risky-business-customer-beliefs-that-are-derailing-your-sales\
\
 https://www.bakercreative.com.au/post/seo-basics-quick-and-easy-guide-for-beginners-infographic\
\
 https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name\
\
 https://www.bakercreative.com.au/post/sign-a-pdf-tutorial\
\
 https://www.bakercreative.com.au/post/spare-time-enroll-in-these-online-courses-for-free\
\
 https://www.bakercreative.com.au/post/style-guides-the-secret-to-a-memorable-brand\
\
 https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month\
\
 https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites\
\
 https://www.bakercreative.com.au/post/the-art-of-repelling-customers\
\
 https://www.bakercreative.com.au/post/the-best-startup-business-investments\
\
 https://www.bakercreative.com.au/post/the-difference-between-branding-marketing\
\
 https://www.bakercreative.com.au/post/the-easy-3-step-pinterest-strategy-we-used-to-5x-our-website-traffic\
\
 https://www.bakercreative.com.au/post/the-failproof-formula-for-crafting-your-brand-story\
\
 https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds\
\
 https://www.bakercreative.com.au/post/the-power-of-the-quick-win\
\
 https://www.bakercreative.com.au/post/the-secret-to-building-an-offer-they-cant-refuse\
\
 https://www.bakercreative.com.au/post/the-truth-about-why-your-website-lacks-personality\
\
 https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online\
\
 https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message\
\
 https://www.bakercreative.com.au/post/traits-successful-entrepreneurs-possess\
\
 https://www.bakercreative.com.au/post/trending-self-care-unpacked\
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 https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method\
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 https://www.bakercreative.com.au/post/uncovering-your-brands-big-idea\
\
 https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero\
\
 https://www.bakercreative.com.au/post/want-people-to-pay-attention-do-this\
\
 https://www.bakercreative.com.au/post/website-hacks-for-more-leads\
\
 https://www.bakercreative.com.au/post/what-to-do-when-business-is-slow\
\
 https://www.bakercreative.com.au/post/whats-sticky-and-stands-out\
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 https://www.bakercreative.com.au/post/when-to-pay-attention-to-your-competitors\
\
 https://www.bakercreative.com.au/post/whos-your-brand-fighting-against\
\
 https://www.bakercreative.com.au/post/why-every-project-worth-doing-is-u-shaped\
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 https://www.bakercreative.com.au/post/why-future-thinking-businesses-are-brand-led\
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 https://www.bakercreative.com.au/post/why-i-believe-in-collaboration-over-competition\
\
 https://www.bakercreative.com.au/post/why-its-time-to-ditch-your-newsletter\
\
 https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz\
\
 https://www.bakercreative.com.au/post/why-nobody-wants-to-buy-what-youre-selling\
\
 https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful\
\
 https://www.bakercreative.com.au/post/why-repetition-trumps-perfection\
\
 https://www.bakercreative.com.au/post/why-you-need-a-marketing-budget-and-how-much-to-spend\
\
 https://www.bakercreative.com.au/post/why-you-need-to-get-on-board-with-the-rule-of-one\
\
 https://www.bakercreative.com.au/post/writing-the-perfect-about-page-six-creative-examples-from-industry-pros\
\
 https://www.bakercreative.com.au/post/your-summer-reading-list\
\
 https://www.bakercreative.com.au/subject/brand-experience\
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 https://www.bakercreative.com.au/subject/brand-messaging\
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 https://www.bakercreative.com.au/subject/brand-strategy\
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 https://www.bakercreative.com.au/subject/brand-visuals\
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 https://www.bakercreative.com.au/subject/business\
\
 https://www.bakercreative.com.au/blog-tags/audience\
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 https://www.bakercreative.com.au/blog-tags/behind-the-scenes\
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 https://www.bakercreative.com.au/blog-tags/brand-colours\
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 https://www.bakercreative.com.au/blog-tags/brand-led\
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 https://www.bakercreative.com.au/blog-tags/brand-narrative\
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 https://www.bakercreative.com.au/blog-tags/brand-personality\
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 https://www.bakercreative.com.au/blog-tags/brand-positioning\
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 https://www.bakercreative.com.au/blog-tags/brand-storytelling\
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 https://www.bakercreative.com.au/blog-tags/brand-trajectory\
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 https://www.bakercreative.com.au/blog-tags/brand-voice\
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 https://www.bakercreative.com.au/blog-tags/brands-we-love\
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 https://www.bakercreative.com.au/blog-tags/favourite-resources-tools\
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 https://www.bakercreative.com.au/blog-tags/future-trends\
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 https://www.bakercreative.com.au/blog-tags/goal-setting\
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 https://www.bakercreative.com.au/blog-tags/how-to\
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 https://www.bakercreative.com.au/blog-tags/mindset\
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 https://www.bakercreative.com.au/blog-tags/naming\
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 https://www.bakercreative.com.au/blog-tags/podcast\
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 https://www.bakercreative.com.au/blog-tags/research\
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 https://www.bakercreative.com.au/blog-tags/supporting-graphics\
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 https://www.bakercreative.com.au/blog-tags/websites\
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 https://www.bakercreative.com.au/projects-services/branding\
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 https://www.bakercreative.com.au/projects-services/collateral\
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 https://www.bakercreative.com.au/projects-services/seo\
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 https://www.bakercreative.com.au/projects-services/website-design\
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 https://www.bakercreative.com.au/projects-services/website-support\
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## Website Terms of Use\
# Terms of Use\
\
These terms and conditions constitute an agreement between you and Baker Creative\
\
This website is operated by (Baker Creative Pty Ltd (ABN 31 680 490 215). Throughout the site, the terms \'93we\'94, \'93us\'94 and \'93our\'94 refer to Baker Creative Pty Ltd.\
\
Baker Creative offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.\
\
By visiting our site and/ or purchasing an Item from us, you engage in our \'93Service\'94 and agree to be bound by the following terms and conditions (\'93Terms of Service\'94, \'93Terms\'94), including those additional terms and conditions and policies referenced herein and/or available by hyperlink.\
\
These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.\
\
Please read these Terms of Service carefully before accessing or using our website.\
\
By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.\
\
You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.\
\
### 1\\. General Terms\
\
1.1 We reserve the right to refuse service to anyone for any reason at any time.\
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1.2 You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.\
\
1.3 You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.\
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1.4 You may not use our products or content for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).\
\
1.5 A breach or violation of any of the Terms will result in an immediate termination of your Services.\
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1.6 The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.\
\
### 2\\. Accuracy, Completeness and Timeliness of Information\
\
We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.\
\
### 3\\. Modifications to the Service & Prices\
\
3.1 Prices for our products and services are subject to change without notice.\
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3.2 We reserve the right at any time to modify or discontinue any Product or Service (or any part or content thereof) without notice at any time.\
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3.3 We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of any Product or Service.\
\
### 4\\. Products & Services\
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4.1 Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to our Return Policy.\
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4.2 We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.\
\
### 5\\. Accuracy of Billing & Account Information\
\
5.1 We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors that violate our single use license.\
\
5.2 You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.\
\
### 6\\. Optional Tools\
\
6.1 We may provide you with access to third-party tools or integrations over which we neither monitor nor have any control nor input.\
\
6.2 You acknowledge and agree that we provide access to such tools \'94as is\'94 and \'93as available\'94 without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of third-party tools.\
\
6.3 Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).\
\
6.4 We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.\
\
### 7\\. Third Party Links\
\
7.1 Certain content, products and services available via our Service may include materials from third-parties.\
\
7.2 Third-party links on this site may direct you to third-party websites. Where we have affiliate commision structures in place, a disclaimer will be placed on the page/s containing affiliate links.\
\
7.3 We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.\
\
7.4 We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.\
\
### 8\\. Comments, Feedback and Other Submissions\
\
8.1 If, you send us submissions, ideas, suggestions or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us.\
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8.2 We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.\
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8.3 We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party\'92s intellectual property or these Terms of Service.\
\
8.4 You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website.\
\
8.5 You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments.\
\
8.6 You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.\
\
### 9\\. Personal Information\
\
Your submission of personal information through the store is governed by our Privacy Policy. View our [Privacy Policy.](https://www.bakercreative.com.au/legal/privacy-policy)\
\
### 10\\. Errors, Inaccuracies and Omissions\
\
10.1 Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability\'97 we are human! We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or update orders if any information in the Service or on any related website is inaccurate, without prior notice.\
\
### 11\\. Prohibited Uses\
\
11.1 In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content:\
\
- for any unlawful purpose;\
- to solicit others to perform or participate in any unlawful acts;\
- to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances;\
- to infringe upon or violate our intellectual property rights or the intellectual property rights of others;\
- to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability;\
- to submit false or misleading information;\
- to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet;\
- to collect or track the personal information of others;\
- to spam, phish, pharm, pretext, spider, crawl, or scrape;\
- for any obscene or immoral purpose; or\
- to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet.\
\
We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.\
\
### 12\\. Disclaimer of Warranties; Limitation of Liability\
\
12.1 We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.\
\
12.2 We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.\
\
12.3 You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.\
\
12.4 You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.\
\
12.5 In no case shall Baker Creative, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility.\
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12.6 Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.\
\
### 13\\. Indemnification\
\
You agree to indemnify, defend and hold harmless Baker Creative and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys\'92 fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.\
\
### 14\\. Severability\
\
14.1 If any provision (or part of it) of these terms are held to be unenforceable or invalid, then it will be interpreted as narrowly as necessary to allow it to be enforceable or valid.\
\
14.2 If a provision (or part of it) of these terms cannot be interpreted as narrowly as necessary to allow it to be enforceable or valid, then the provision (or part of it) must be severed from the Terms and the remaining provisions (and remaining part of the provision) of the Terms are valid and enforceable.\
\
### 15\\. Entire Agreement\
\
15.1 The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.\
\
15.2 These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).\
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15.3 Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.\
\
### 16\\. Governing Law\
\
These terms and conditions are governed by and construed in accordance with the laws of Western Australia and you irrevocably submit to the exclusive jurisdiction of the courts in this State.\
\
### 17\\. Changes to Terms of Service\
\
You can review the most current version of the Terms of Service at any time at this page.\
\
We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.\
\
### 18\\. Contact\
\
Questions about the Terms of Service should be sent to us at hello@bakercreative.com.au\
\
## Privacy Policy Overview\
# Privacy Policy\
\
We know that your privacy is important to you and take user privacy very seriously.\
\
Baker Creative (\'93we\'94, or \'93us\'94) respects your privacy and is committed to protecting it through this Privacy Policy.\
\
This Privacy Policy governs your access to and use of bakercreativedesign.com, including any content, functionality and services offered on or through bakercreativedesign.com (the \'93Website\'94), whether as a visitor or customer.\
\
Please read the Privacy Policy carefully before you start to use the Website. By using the Website, you accept and agree to be bound and abide by the Privacy Policy. If you do not want to agree to the Privacy Policy, you must not access or use the Website.\
\
### Information We Collect\
\
When you access our website, we will learn certain information about you during your visit.\
\
#### INFORMATION YOU PROVIDE US\
\
We collect information that users provide by filling out forms on our website, communicating with us via contact forms, responding to surveys, search queries on our search feature, providing comments or other feedback, and providing information when ordering a product or service via our website.\
\
We use information you provide to us to deliver the requested product and/or service, to improve our overall performance, and to provide you with offers, promotions, and information.\
\
#### INFORMATION WE COLLECT THROUGH AUTOMATIC DATA COLLECTION TECHNOLOGY\
\
We automatically collect through our website and services, information that is often not personally identifiable, such as the website from which visitors came to our website, IP address, browser type, domain name, referring URL, page views and information relating to the device through which users access the website. We use this data to improve our website and our service offerings. To the extent that you voluntarily provide personal information to us, our systems will associate the automatically collected information with your personal information.\
\
### Cookies & Web Beacons\
\
When you interact with our Site, we strive to make your experience easy and meaningful. We or our third party service providers may use cookies, web beacons (clear GIFs, web bugs) and similar technologies to track site visitor activity and collect site data. We may combine this data with the Personal Information we have collected from Customers. In addition, we use cookies to collect site activity data about visitors to our Customers\'92 sites.\
\
#### COOKIES\
\
We (or our third party service providers) use cookies to track visitor activity on the Site. A cookie is a text file that a website transfers to your computer's hard drive for record-keeping purposes. Our cookies assign a random, unique number to each visitor's computer.\
\
They do not contain information that would personally identify the visitor, although we can associate a cookie with any identifying information that is or has been provided by a customer while visiting our website.\
\
We or our third party service providers use cookies that remain on your computer for a specified period of time or until they are deleted (persistent cookies). These cookies record clickstream information (data reporting the URLs, or names of the pages, on our Site that have been visited). We may also use cookies that exist only temporarily during an online session (session cookies). These cookies allow you to log in to your account and they allow us to identify you temporarily as you move through the Site.\
\
Most browsers allow users to refuse cookies, but doing so may impede the functionality of some portions of our website.\
\
If you\'92d like to opt out of cookies from this website, please [click here](https://tools.google.com/dlpage/gaoptout).\
\
#### WEB BEACONS\
\
Web beacons are tiny graphics with a unique identifier, similar in function to cookies, that are used to track the online movements of Web users. In contrast to cookies, which are stored on your computer's hard drive, Web beacons are embedded invisibly on webpages and may not be disabled or controlled through your browser.\
\
#### PIXELS\
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Pixels allow social media sites to track visitors to outside websites so as to tailor advertising messages users see while visiting that social media website. We reserve the right to use these pixels in compliance with the policies of the various social media sites.\uc0\u8203 \
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### Email Information\
\
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail, and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. For further information see the email policies below.\
\
#### EMAIL POLICIES\
\
We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and will not disclose your email address to any third parties except as allowed in the section titled Disclosure of Your Information.\
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We will maintain the information you send via e-mail in accordance with applicable federal law.\
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In compliance with the Spam Act 2003, all e-mails sent from our organisation will clearly state who the e-mail is from and provide clear information on how to contact the sender. In addition, all e-mail messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further email communication from us.\
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Our emails provide users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.\
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Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.\
\
### How and Why We Collect Information\
\
We collect your information in order to record and support your participation in the activities you select. If you register to download a resource, sign up for our newsletter, and/or purchase a product from us, we collect your information. We use this information to track your preferences and to keep you informed about the products and services you have selected to receive and any related products and/or services.\
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As a visitor to this Website, you can engage in most activities without providing any personal information. It is only when you seek to download resources, contact us, and/or register for products or services that you are required to provide information.\
\
#### IF YOU ARE OUTSIDE THE EUROPEAN UNION\
\
If you are outside the European Union and opt to receive any free resources or purchase any products sold by the Baker Creative on this Website, we will automatically enroll \uc0\u8203 you to receive our free email newsletter. If you do not wish to receive this newsletter, you can unsubscribe anytime. We include an \'93unsubscribe\'94 link at the bottom of every email we send. If you ever have trouble unsubscribing, you can send an email to support@bakercreativedesign.com requesting to unsubscribe from future emails.\
\
#### IF YOU ARE IN THE EUROPEAN UNION\
\
If you are in the European Union and opt to receive any free resources, or purchase any products sold by the Baker Creative on this Website, we will only enroll \uc0\u8203 you to receive our free email newsletter if you affirmatively consent to it. If you do not wish to receive this newsletter, you can unsubscribe anytime. We include an \'93unsubscribe\'94 link at the bottom of every email we send. If you ever have trouble unsubscribing, you can send an email to support@bakercreativedesign.com requesting to unsubscribe from future emails.\
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### How do we use the information you provide to us?\
\
We use personal information for purposes of presenting our Website and its contents to you, providing you with information, providing you with offers for products and services, providing you with information about your subscriptions and products, carrying out any contract between you and Baker Creative, administering our business activities, providing customer service, and making available other items and services to our customers and prospective customers.\
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From time-to-time, we may use the information you provide to us to make you offers to purchase products and services provided by third parties in exchange for a commission to be paid to us by such third parties. Should you opt to take part in such promotions, the third parties will receive your information.\
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From time-to-time, we may use the information you provide to us to display advertisements to you that are tailored to your personal characteristics, interests, and activities.\
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### Disclosure of Information\
\
As a general rule, we do not sell, rent, lease or otherwise transfer any information collected whether automatically or through your voluntary action.\
\
- We may disclose your personal information to our subsidiaries, affiliates, and service providers for the purpose of providing our services to you.\
- We may disclose your personal information to a third party, including a lawyer or collection agency, when necessary to enforce our terms of service or any other agreement between you and Baker Creative.\
- We may provide your information to any successor in interest in the event of a merger, divestiture, restructuring, reorganisation, dissolution, or other sale or transfer of some or all of our assets and/or business.\
- We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights or when compelled by a court or other governmental entity to do so.\
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Each third-party service provider\'92s use of your personal information is dictated by their respective Privacy Policy. The website currently uses the following third-party service providers:\
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- \uc0\u8205  **Google Analytics:** [Privacy Policy](https://support.google.com/analytics/answer/6004245) **\u8205 **\
- **Facebook:** [Opt-out of Facebook remarketing here](http://www.facebook.com/help/568137493302217) **\uc0\u8205 **\
- **Autopilot:** [Privacy Policy](https://autopilothq.com/privacypolicy.html) **\uc0\u8205 **\
- **Zapier:** [Privacy Policy](https://zapier.com/privacy/) **\uc0\u8205 **\
- **Paypal:** [Privacy Policy](https://www.paypal.com/webapps/mpp/ua/privacy-full)\
- **Stripe:** [Privacy Policy](https://stripe.com/au/privacy) \uc0\u8205 \
- **Fomo:** [Privacy Policy](https://fomo.com/privacy)\
- **Pinterest:** [Privacy Policy](https://policy.pinterest.com/en/privacy-policy)\
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### How Do We Protect Your Information?\
\
We employ commercially reasonable methods to ensure the security of the information you provide to us and the information we collect automatically. This includes using standard security protocols and working only with reputable third-party vendors.\uc0\u8232 \u8232  Email is not recognised as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk.\
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Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.\
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We may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.\
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For site security purposes and to ensure that this service remains available to all users, we use software programs to monitor network traffic to identify unauthorised attempts to upload or change information, or otherwise cause damage.\
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### Policy Changes\
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It is our policy to post any changes we make to our privacy policy on this page. The date the privacy policy was last revised is identified at the bottom of the page. You are responsible for periodically visiting our Website and this privacy policy to check for any changes.\
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### GDPR Rights\
\
If you are within the European Union, you are entitled to certain information and have certain rights under the General Data Protection Regulation. Those rights include:\
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- The right to request access to your data and the to either rectify or erase your personal data. We will retain any information you choose to provide to us until the earlier of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) we decide that the value in retaining the data is outweighed by the costs of retaining it.\
- The right to seek restrictions on the processing of your data.\
- The right to object to the processing of your data and the right to the portability of your data.\
- To the extent that you provided consent to the our processing of your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent.\
- The right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Regulation.\
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We require only the information that is reasonably required to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.\
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### Contact Us\
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We welcome any questions in regards to our privacy policy.\
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You can contact us at support@bakercreative.com.au\
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\uc0\u8205 \
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Last Updated: March 2nd, 2020\
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## \uc0\u8205 \
\
\uc0\u8205 \
\
## Baker Creative Studio\
# Everyone has a story worth sharing. We\'92ll help you tell yours.\
\
As your business evolves, so should your brand and online presence. If it no longer reflects who you are or where you\'92re headed, we\'92ll make your vision visible.\
\
![Baker Creative Website Team](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6639aa685cf3c36621f6e3d6_studio.webp)\
\
### Our Team\
\
1\
\
## We're a small design studio based in sunny Perth, Australia\
\
Whether you want to build an exceptional team, or loyal client base, we can help you create a brand and website that is not only authentic and resonant, but meaningfully different in your space.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668a361404452ac4b66cc259_663d050015601e354d02eb90_kane-profile.webp)\
\
Kane Baker\
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Founder, Creative Director\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668a360541e22cf3ec95ad34_663d050015601e354d02eb91_lisa-profile.webp)\
\
Lisa D'Andrea\
\
Managing Director\
\
## Collaborators\
\
We keep our team decidedly small and collaborate with a highly skilled network of developers, writers, designers, and photographers, chosen specifically for each client and project. This means you enjoy stellar results, all while receiving the personalised service that only a smaller team can provide.\
\
## Careers\
\
We\'92re always on the lookout for top-tier talent to join our dynamic and creative team. If you have a passion for branding, web design and delivering exceptional results, [get in touch](https://www.bakercreative.com.au/contact).\
\
### Values\
\
2\
\
## At the heart of our studio lies a set of core values that shape every project we undertake and every relationship we build.\
\
(\
\
2.\
\
1\
\
)\
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## Every Moment Matters\
\
From the first interaction to the last, every moment and every detail matters.\
\
(\
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2.\
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2\
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)\
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## More Isn't Better\
\
The world has enough noise. Focus on substance, not volume, impact not hours.\
\
(\
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2.\
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3\
\
)\
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## Lead With Authenticity\
\
In an industry filled with spin and fluff, we aim for authenticity and transparency in every interaction.\
\
(\
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2.\
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4\
\
)\
\
## Outrun Ordinary\
\
You can't stand out if you're standing still. We believe in being better today than we were yesterday, never settling for average.\
\
[![Two men are shaking hands in an office setting. One is wearing a dark shirt and black pants, and the other is in a gray blazer, white shirt, and black pants. They are smiling at each other, and the office, which specializes in creating Australian Webflow websites, has certificates and awards displayed on a wall shelf.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668a0d453eceda7ea740efd7_Feed-Connect-2.webp)](https://www.bakercreative.com.au/projects/connect-staffing)\
\
## Featured Case Study\
\
## Connect Staffing\
\
## Enabling a staffing company to grow nationally with a 200% revenue increase.\
\
[View Case Study](https://www.bakercreative.com.au/projects/connect-staffing)\
\
## Explore Case Study\
\
## Connect Staffing\
\
## Enabling a staffing company to grow nationally with a 200% revenue increase.\
\
[View Case Study](https://www.bakercreative.com.au/website-design-studio#)\
\
#### Key Industries\
\
Professional Services\
\
Technical Services\
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Travel, Food & Hospitality\
\
Health & Community Services\
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Arts, Design & Architecture\
\
#### We Partner With\
\
Founders\
\
Leadership Teams\
\
Marketing Managers\
\
Studios & Agencies\
\
Nice People\
\
#### Podcast\
\
Our Brand-Led podcast is your go-to source for actionable lessons in branding. We show leaders and marketing teams how to navigate the branding process \'97 from strategy to rollout and beyond.\
\
[Listen Now](https://plinkhq.com/i/1588663801?to=page)\
\
## Our Approach\
\
Plan\
\
01\
\
Strategic Foundation\
\
Our strategic phase lays the groundwork for your brand's success, defining the goals to be achieved and setting a clear direction for the project. Here, we want to achieve clarity and alignment between your team and ours, working together to explore how you're uniquely valuable in your market.\
\
Create\
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02\
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Bringing Ideas to Life\
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With a solid plan in place, we move to the creation phase. Here, we develop compelling assets that communicate your ideas with precision and clarity. Our focus is on crafting visuals and messages that resonate with your audience and reflect your brand's unique identity.\
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Evolve\
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03\
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Adapt and Grow\
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We believe in continually refining and enhancing your assets to ensure they remain relevant and effective. Our iterative approach allows us to respond to changing needs and market dynamics, ensuring your brand and website evolve alongside your business.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e7d9c0fca0847820813f7_Connect.svg)\
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"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
\
[Read Case Study](https://www.bakercreative.com.au/projects/connect-staffing)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66ab0612c478e97b59376b0c_eva-headshot.webp)\
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Eva Jakobson\
\
Director\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
\
![Connect Staffing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668ce3ac484889b17ee2bbd3_8.jpg)\
\
## Services Agreement\
# Services Agreement\
\
For clients wishing to use our services, we agree to supply them in accordance with the terms of this Agreement.\
\
### 1\\. Definitions and Interpretations\
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**Business Day** means a day which is not a Saturday, Sunday public or bank holiday in Western Australia\
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**Business Hours** means 9am - 5pm on a Business Day\
\
**Change of Control** means a change in:\
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- Control of the composition of the board of directors of a corporation;\
- Control of more than half the voting rights attaching to shares in a corporation;\
- Control of more than half the issued shares of a corporation (excluding any share which carries no right to participate beyond a specified amount in the distribution of either profit or capital); or\
- Control as defined in the Corporations Act 2001 (Cth).\
\
**Claim** means any actual, contingent, present or future claim, demand, action, suit or proceeding for any Liability, restitution, equitable compensation, account, injunctive relief, specific performance or any other remedy of whatever nature and however arising, whether direct or indirect, and whether in contract, tort (including but not limited to negligence) or otherwise\
\
**Commencement Date** is set out in a Statement of Work\
\
**Confidential Information** means the terms of this Agreement and all know-how, financial information, technical information and other commercially valuable or sensitive information whether in visual, oral, documentary, electronic, machine-readable, tangible, intangible or any other form, relating to a party including but not limited to any specifications, formulae, know how, concepts, inventions, ideas, software or any information relating to any business, products, markets, operations, processes, techniques, technology, forecasts, strategies, Intellectual Property Rights, or any other matter, which is marked as confidential or which a party regards as confidential, proprietary or of a commercially sensitive nature but does not include information which:\
\
- Is lawfully in a party\'92s possession prior to its disclosure to a party by the other;\
- Enters the public domain other than as a result of any unauthorised disclosure;\
- Information which is or becomes lawfully available to a Party from a third party who has the lawful power to disclose such information to that Party on a non-confidential basis; or\
- is independently developed by a Party.\
\
**Consequential Loss** means any loss of actual or anticipated profits, loss of revenue, loss of opportunity or customer, loss of goodwill and loss of reputation\
\
**Deliverables** means any materials, including any customisation, documentation or other materials to be delivered to you under this Agreement or any Statement of Work;\
\
**Expenses** means any reasonable travel, accommodation, fees for Third Party Rights including but not limited to royalty payments for images, or other disbursements or third party costs as agreed between the Parties in a Statement of Work;\
\
**Excluded Item** means the items set out and identified as \'91not included\'92 in a Statement of Work at the of execution for such Statement of Work (as applicable);\
\
**Fees** means the fees for the Services and any Deliverable as specified in this Agreement or any Statement of Work;\
\
**Insolvency Event** means any of the following events or any analogous event in which a Party:\
\
- Disposes of the whole or any part of its assets, operations or business other than in the ordinary course of business;\
- Ceases, or threatens to cease, carrying on business;\
- Is unable to pay its debts as they fall due;\
- Makes or commences negotiations with a view to making, a general re-scheduling of its indebtedness, a general assignment, scheme of arrangement or composition with its creditors;\
- Takes any corporate action or any steps are taken or legal proceedings are started for:\
  - Its winding-up, dissolution, liquidation, or re-organisation, other than to reconstruct or amalgamate while solvent on terms approved by the other party (which approval will not be unreasonably withheld); or\
  - The appointment of a controller, receiver, administrator, official manager, trustee or similar officer of it or of any of its revenues and assets; or\
- Seeks protection or is granted protection from its creditors, under any applicable legislation.\
\
**Intellectual Property Rights** means any and all intellectual and industrial protection rights throughout the world including copyright (past, present and future copyrights and rights in the nature of or analogous to copyright), inventions, patents, designs (whether registrable or not), registered and unregistered trade marks, circuit layout designs;\
\
**Moral Rights** means the right of attribution of authorship, the right not to have authorship falsely attributed and the right of integrity of authorship, as defined in the Copyright Act 1968 (Cth);\
\
**Loss** means loss, damage, liability, charge, expense, outgoing, or cost, (including all legal and other professional costs on a full indemnity basis) of any nature or kind;\
\
**Personnel** means any employee, servant, contractor, subcontractor and agent of that Party;\
\
**Services** means the services we will provide under this Agreement as set out in each Statement of Work including but not limited to the Support Services;\
\
**Statement of Work** refers to a statement of work in the form(s) set out in the Schedule agreed by the Parties under this Agreement forming a separate contract between the Parties;\
\
**Taxes** means any tax, rate, levy, duty or impost and any interest, penalty, expense or fine in connection with any of them including but not limited to any tax in relation to sales, use, property, value added, goods and services, turnover, stamp duty, interest equalisation, business, occupation, excise, income, profits or receipts;\
\
**Term** means the term of this Agreement as set out in clause 16;\
\
**Third Party Rights** means Intellectual Property Rights owned by or licensed to third parties including:\
\
- Computer programs owned by third parties and licensed by us and any subcontractor to provide the Services;\
- Any literary, dramatic, artistic and musical works owned by third parties and licensed for inclusion in the Deliverable including but not limited to stock photos and fonts.\
\
**Variation** means a variation to this Agreement (including but not limited to a request to perform an Excluded Item or a variation to the Services, Deliverable, timing, or any other part of this Agreement or a Statement of Work); and\
\
**Variation Fee** means any additional cost to perform the Variation as proposed by us.\
\
#### INTERPRETATIONS\
\
In this Agreement, unless expressed to the contrary:\
\
Words in the singular include the plural and vice versa;\
\
Headings are for convenience and do not affect the interpretation of this Agreement;\
\
Any gender includes the other gender;\
\
A reference to a clause, paragraph, schedule or annexure is a reference to a clause, paragraph, schedule or annexure, as the case may be, of this Agreement;\
\
If any act which must be done under this Agreement is to be done on a day that is not a Business Day then the act must be done on or by the next Business Day;\
\
A reference to any legislation includes subordinate legislation and all amendments, consolidations or replacements from time to time;\
\
If a word or phrase is defined in this Agreement then any other grammatical form of the word or phrase shall have a corresponding meaning;\
\
A reference to a natural person includes a body corporate, partnership, joint venture, association, government or statutory body or authority or other legal entity;\
\
\'93Includes\'94 and similar words mean includes without limitation;\
\
No clause of this Agreement shall be interpreted to the disadvantage of a Party merely because that Party drafted the clause or would otherwise benefit from it;\
\
A reference to a Party includes the Party\'92s legal personal representatives, successors, assigns and persons substituted by novation;\
\
A reference to this or any other agreement includes the agreement, all schedules and annexures as novated, amended or replaced and despite any change in the identity of the parties;\
\
A reference to a covenant, obligation or agreement of two or more persons binds or benefits them jointly and severally;\
\
A reference to time is to local time in Western Australia; and\
\
A reference to \'93$\'94 or \'93dollars\'94 refers to the currency of Australia from time to time.\
\
### 2\\. Services\
\
2.1 We agree to provide you with the Services in accordance with the terms and conditions of this Agreement.\
\
2.2 We will provide the Services on a non-exclusive basis starting from the Commencement Date until the expiry or termination of the Term.\
\
2.3 We reserve the right to engage subcontractors to perform any part of the Services.\
\
2.4 Third parties who are not our employees or direct contractors will be your responsibility. We are not responsible for any services provided by third parties.\
\
2.5 If you request any Variation, we will, within 10 Business Days of receipt of notice for Variation, either accept or reject the Variation and, if we accept the Variation, we will notify you of the Variation Fees. You must approve the Variation Fee before we commence any work on the Variation.\
\
### 3\\. Statement of Work\
\
3.1 Details of the Services, including a description of any Deliverables, will be agreed from time to time between the Parties in separate Statements of Work.\
\
3.2 If we agree to the terms of a Statement of Work, we will execute the Statement of Work and it will then be incorporated into this Agreement.\
\
3.3 We may at our discretion refuse your request for a Statement of Work. If we refuse your request to prepare a draft Statement of Work, we will notify you and endeavour to provide reasons for our refusal. If we cannot help you, we will endeavour to suggest alternatives.\
\
### 4\\. Priority Documents\
\
4.1 If there is any inconsistency between this Agreement, a Statement of Work and any other document provided by either Party in connection with this Agreement, the following order of priority will apply:\
\
- This Agreement;\
- The Statement of Work; and\
- Any other documents including any electronic documents exchanged between the Parties.\
\
### 5\\. Time for Performance and Delay\
\
5.1 Provided we receive assets and feedback in a timely manner we will deliver the Deliverables by the dates specified in a Statement of Work (Delivery Date);\
\
5.2 You agree that any request by you to bring forward a Delivery Date after we agree to a Statement of Work in accordance with clause 3.2 will constitute a Variation and clause 2.5 will apply.\
\
5.3 If we become aware of a potential or actual delay in achieving the Delivery Date, we will notify you in writing of the nature and the cause of the delay and the steps we are taking to overcome the delay.\
\
5.4 You will grant an extension of time on such terms as we may reasonably require to ensure delivery of the Deliverables.\
\
### 6\\. Your Responsibilities\
\
6.1 You must, at your own expense:\
\
- Supply us with any items specified in a Statement of Work including but not limited to any log-in details to any third party sites or services, logos, trade marks or images to enable us to perform our obligations under this Agreement; and\
- Provide all reasonable assistance and cooperation to us in order to enable us to supply the Services and Deliverables in an efficient and timely manner.\
\
6.2 You are responsible for all use of the Services and Deliverables and must ensure that no person uses the Services:\
\
- to break any law or infringe any person\'92s rights;\
- to transmit, publish or communicate material that is defamatory, offensive, abusive, indecent, menacing or unwanted;\
- or in any way that damages, interferes with or interrupts the supply of the Services.\
\
### 7\\. Fees and Payment\
\
7.1 In consideration for the provision of the Services and Deliverables under this Agreement, you will pay us the Fees and Expenses specified in a Statement of Work. Unless otherwise stated, all Fees are exclusive of GST.\
\
7.2 As specified in a Statement of Work, Fees are payable on a fixed price basis. If a Statement of Work states that the Fees and Expenses are an estimate only, you acknowledge and agree that the Fees charged for the Services will be based on our estimate however the final Fees and Expenses may be more or less than our estimate.\
\
7.3 Prior to the Commencement Date, you agree to pay us any deposit or prepayment as notified by us to you or otherwise specified in a Statement of Work.\
\
7.4 We will, from time to time or in accordance with any agreed payment milestones as set out in a Statement of Work, invoice you for the Fees and all reasonable Expenses and any Variation Fees incurred in supplying the Services.\
\
7.5 You will pay each invoice without set off or delay in accordance with the payment terms set out in the invoice.\
\
7.6 If you do not dispute any invoice prior to the date for payment of that invoice, you will be deemed to have accepted the invoice.\
\
7.7 If you wish to dispute any portion of an invoice, you agree to pay the undisputed portion of the invoice in accordance with the payment terms set out in the invoice.\
\
7.8 We may, at our discretion, charge monthly compound interest on any overdue amounts owed by you at a rate of 3% per month.\uc0\u8203 \
\
### 8\\. Confidentiality\
\
8.1 A party (Recipient) may use Confidential Information of another party (Discloser):\
\
- Only to the extent that such use is necessary for compliance with its obligations under this Agreement; or\
- If legally compelled to do so by any judicial or administrative body, provided that the Discloser must promptly inform the Recipient and take all reasonably available legal measures to avoid or limit the extent of such disclosure.\
\
8.2 Each Recipient must in respect of Confidential Information of the Discloser ensure that the Recipient and the Recipient\'92s Personnel will not disclose or permit the disclosure of the Discloser\'92s Confidential Information to any person other than to the extent:\
\
- The disclosure is to a member of the Recipient\'92s Personnel who requires the Recipient\'92s Confidential Information for the performance of that party\'92s obligations, or the exercise of that party\'92s rights, under this Agreement;\
- The disclosure is in accordance with the Discloser\'92s specific and prior written consent; or\
- The disclosure is required by law.\
\
8.3 If the Recipient or the Recipient\'92s Personnel is required to disclose any of the Discloser\'92s Confidential Information in accordance with clause 9.1, the Recipient will:\
\
- Immediately, and to the extent possible prior to the disclosure of the Discloser\'92s Confidential Information, inform the Discloser of the requirement of the applicable law; and\
- Disclose only so much of the Confidential Information as the Recipient is required by law to disclose.\
\
### 9\\. Intellectual Property Rights\
\
9.1 A Party\'92s ownership of, or any right, title or interest in, any Intellectual Property Rights in an item which exists prior to the date of this Agreement (Pre-Existing Material) will not be altered, transferred or assigned by virtue of this Agreement.\
\
9.2 You grant to us a non-exclusive, royalty free, non-transferable and revocable licence to include any materials created for you as part of the Services and Deliverables (including PDF samples) as part of our portfolio of works for marketing purposes.\
\
9.3 We agree upon receipt of all applicable Fees, subject to clause 9.5, to assign to you all existing and future Intellectual Property Rights in any materials created for you as part of the Services and Deliverables other than the Intellectual Property Rights in any Third Party Rights and our Pre-Existing Material; and to grant to you a perpetual, non-exclusive, royalty free licence of the Third Party Rights and our Pre-Existing Material incorporated or used in the Services or Deliverables.\
\
9.4 In relation to any Third Party Rights that are not assigned to you, we will ensure that:\
\
- Access to and use of the Deliverables by any person will not infringe any such rights; and\
- No fees or other payments are payable in respect of such Third Party Rights as a result of any such use in the Deliverables and the reproduction of the contents of the Deliverables unless otherwise agreed by the Parties in writing.\
\
9.5 We retain all Intellectual Property Rights in any concepts or designs created by us and proposed but not ultimately approved by you as part of the Services and Deliverables\
\
**Moral Rights**\
\
9.6 To the extent permitted by law, we consent to the use, treatment, alteration, removal, destruction or attribution of the Deliverables as deemed appropriate by you and licensees and any person authorised by you and to do acts comprised in the copyright of work and other material used in the Deliverables or used in relation to the creation of the Deliverables which would otherwise be deemed an infringement of Moral Rights.\
\
### 10\\. Privacy\
\
10.1 \'a0Each Party agrees to comply with its obligations under the Privacy Act 1988 (Cth) and any other applicable legislation or privacy guidelines at all times.\
\
### 11\\. Warranties\
\
11.1 Each Party warrants that:\
\
- It has the right, power, authority and entitlement to execute this Agreement and perform its obligations under this Agreement;\
- In entering into and performing its obligations under this Agreement it has not, and will not, be in breach of any relevant law or any obligation owed to another person;\
- There is no current, pending or threatened litigation, arbitration, investigation, inquiry or proceeding in which it is involved and that will or may have an adverse effect on its ability to comply with this Agreement; and\
- It has all necessary licences, approvals, permits and consents to enter into and perform its obligations under this Agreement.\
\
11.2 You represent and warrant to us that at the date of this Agreement:\
\
- All information given to us in relation to this Agreement is correct, complete and not misleading;\
- Any Client Supplied Items you supplied and used by us will not and does not infringe or breach any third party rights or terms and conditions; and\
- All information and materials provided by you to us including any Pre-Existing Material do not infringe on the Intellectual Property Rights of third parties.\
\
11.3 We warrant that:\
\
- We have the requisite skill, ability and expertise to provide the Services;\
- We will perform the Services in accordance with general industry standards; and\
- The provision of the Services will not infringe any Intellectual Property Rights of, or constitute a breach of any agreement with, any other person.\
\
11.4 We exclude all express and implied conditions and warranties in relation to any goods and/or services except those conditions or warranties that cannot be excluded by law and our liability under any such conditions or warranties is limited to, at our option:\
\
- Refunding the cost of the Services;\
- Resupplying the Services; or\
- Arranging to repair the outcome of the Services.\
\
11.5 We will not be responsible for any spelling and grammatical errors in the Deliverables.\
\
11.6 We may, from time to time, refer you to preferred suppliers or other third parties. You acknowledge and agree that any referral is not a recommendation by us that you seek that third party\'92s advice or provision of services. We do not make any warranty or representation as to the quality of the facilities or services of any third party.\
\
11.7 We are not liable for any failure in, fault with or degradation of the Services if that failure, fault or degradation is attributable to or caused by a failure of the facilities or services of any third party.\
\
11.8 Nothing in this Agreement is intended to have the effect of contracting out of any applicable provisions of the Competition and Consumer Act 2010 (Cth) and the Australian Consumer Law.\
\
### 12\\. Acceptance Testing\
\
12.1 \'a0In order to determine whether Services or Deliverables meet the requirements of a Statement of Work, we will conduct all applicable tests as set out in a Statement of Work on any and all Deliverables before providing them to you. We will notify you when the relevant Deliverables are ready for Acceptance Testing by you.\
\
12.2 You will notify us in writing of your acceptance of that Deliverable or Service, or notify us of any failure to comply with the specification of the Statement of Work. If you consider that any Deliverables are not materially consistent with the requirements in the Acceptance Testing, you must provide to us:\
\
- Details of the specific parts of the Deliverables which you consider do not comply with the requirements of the Statement of Work; and\
- All information necessary to enable us to identify and remedy the purported non-compliance with the requirements of the Service Contract,\
\
12.3 And if we;\
\
- Agree that the Deliverables do not comply with the requirements of the Acceptance Testing in a Statement of Work, we will correct and submit a revised Deliverable for Acceptance Testing; or\
- Consider that the Deliverables comply with the requirements of the Acceptance Testing, the matter will be referred to dispute resolution in accordance with Clause 19 of this Agreement.\
\
12.4 If you fail to provide a notice under clause 12.2 within fifteen (15) Business Days, you will be deemed to have approved and accepted the relevant Services and Deliverables and any additional revision requests will be considered a Variation, subject to Variation fees as outlined in clause 2.5.\
\
12.5 Despite any other provisions of this Agreement, if:\
\
- Any Services or Deliverables contain only minor or cosmetic defects that do not have a substantive effect on the Services or Deliverables; or\
- You use any Services or Deliverables other than for Acceptance Testing,\
\
then the Services or Deliverables will be deemed to have met the Acceptance Testing requirements.\
\
### 13\\. Warranty Period\
\
13.1 We will address any failure of the Deliverables to conform to the Specifications and will correct any defects, or errors at no cost to you as part of the Services for a period of up to 15 Business Days following delivery of the Deliverables to you. After this period, any required changes will be subject to additional fees.\
\
### 14\\. Liability and Indemnities\
\
14.1 The maximum liability of either Party for any Loss or Claim in connection with this Agreement is limited to the maximum amount paid to us under this Agreement in the calendar year that the liability arose.\
\
**Your Indemnities**\
\
14.2 You indemnify and hold us and our Personnel harmless in respect of any Losses or Claims suffered in connection with:\
\
- A fault or defect in any item of your Equipment;\
- Any breach of law by you or any breach of law arising out of any breach of this Agreement by you;\
- Any breach of law by you or any breach of law arising out of any breach of this Agreement by you;\
- Any negligent or fraudulent act or omission by you or your Personnel;\
- Any claim by a third party arising out of a breach of this Agreement by you;\
\
14.3 In no event will a Party be liable to the other for any Consequential Loss or any other consequential, indirect, special, incidental or punitive damages, regardless of the form of action, whether in contract, tort, strict product liability or otherwise, even if advised of the possibility of such damages and even if the damages were foreseeable.\
\
14.4 Each Party will hold the other harmless of any claims by third parties, including all costs, expenses and legal fees incurred therein, arising out of or in conjunction with performance under or breach of this Agreement.\
\
### 15\\. Term\
\
15.1 This Agreement will commence on the date of this Agreement and will continue unless this Agreement is terminated earlier in accordance with these terms.\
\
### 16\\. Suspension and Termination\
\
16.1 We may provide written notice to you to suspend the supply of any Services, without any liability to you if:\
\
- You are in default of any payment or other obligation under this Agreement or any Statement of Work; or\
- We are required to do so by law.\
\
16.2 If we suspend the supply of any Services under this clause for a period of 20 Business Days or more, we may provide written notice to you of termination of the Statement of Work that relates to such Services.\
\
16.3 Either Party may terminate this Agreement for convenience by giving the other Party at least 20 Business Days\'92 written notice.\
\
16.4 You may terminate this Agreement by giving us at least 20 Business Days\'92 notice if we are in breach (other than a trivial breach causing no material harm) of any provision of this Agreement and, where the breach is capable of remedy, we have failed to remedy the breach within a reasonable period of receipt of written notice from you describing the breach and calling for it to be remedied.\
\
16.5 We may terminate this Agreement by giving at least 20 Business Days\'92 notice to you if you are in breach (other than a trivial breach causing no material harm) of any provision of this Agreement and, where the breach is capable of remedy, you have has failed to remedy the breach within a reasonable period (no more than 7 days in the case of failure to pay money when due) of receipt of written notice from us describing the breach and calling for it to be remedied.\
\
16.6 We may terminate this Agreement immediately by giving written notice if a Change of Control or an Insolvency Event occurs in relation to you.\
\
### 17\\. Events Following Termination\
\
17.1 Upon termination of this Agreement, we will:\
\
- Immediately stop performing the Services;\
- Immediately stop placing orders for supplies or services required in connection with the performance of the Services; and\
- Immediately return to you all property, including Confidential Information and Intellectual Property, in our possession that belongs to you.\
\
17.2 Upon termination of this Agreement, you will:\
\
- Immediately return to us all property, including Confidential Information and Intellectual Property, in its possession that belongs to us; and\
- Immediately pay us the Fees for all Services completed, any Variation Fees incurred prior to termination, and any other amounts owing under this Agreement or a Statement of Work.\
\
17.3 The expiry or termination of this Agreement for any reason will be without prejudice to any rights or liabilities which have accrued prior to the date of expiry or termination.\
\
17.4 The provisions of clauses 8, 9, 10, 17 and 20 will survive the expiry or termination of this Agreement.\
\
### 18\\. Force Majeure\
\
18.1 If performance of this Agreement or any obligation under this Agreement is prevented, restricted, or interfered with by reasons of Force Majeure, and the affected party unable to carry out its obligations gives the other party prompt written notice of such event, then the obligations of the affected party invoking this provision shall be suspended to the extent necessary by such event.\
\
The affected party shall use reasonable efforts under the circumstances to remove such prevention, restriction or interference or to limit the impact of the event on its performance and must continue to perform with reasonable dispatch when the Force Majeure is removed.\
\
18.2 Force Majeure includes, without limitation, acts of God, fire, explosion, vandalism, storm or other similar occurrence, orders of acts of military or civil authority, or by national emergencies, insurrections, riots, or wars, or strikes, lock-outs, work stoppages. An act or omission shall be deemed within the reasonable control of a party if committed, omitted, or caused by such party, or its employees, officers, agents, or affiliates.\
\
### 19\\. Dispute Resolution\
\
19.1 If a dispute arises out of or in relation to this Agreement, no party may commence court or arbitration proceedings (other than proceedings for urgent interlocutory relief) unless it has complied with this clause.\
\
19.2 A Party to this Agreement claiming that a dispute has arisen under or in relation to this Agreement must give written notice to the other Party specifying the nature of the dispute. On receipt of that notice by the other Party, the Parties\'92 representatives must endeavour in good faith to resolve the dispute expeditiously and failing agreement within 21 days of the dispute, either Party, by giving notice to the other, may refer the dispute to the Parties\'92 Chief Executive Officers (or their nominees) who, each party must ensure, must cooperate in good faith to resolve the dispute within 21 days of the dispute being referred to them.\
\
19.3 If the Chief Executive Officers (or their nominees) fail to resolve the dispute within 21 days of the dispute being deferred to them, the Parties must, at the written request of either Party and within 14 days of receipt of the request, submit to mediation, expert evaluation or determination or similar techniques agreed to by them.\
\
19.4 If the Parties do not agree within 7 days of receipt of the notice referred to in clause 19.3 as to the dispute resolution technique and procedures to be adopted, the time table for all steps in those procedures, and the selection of compensation of the independent person required for such a technique, then the Parties must mediate the dispute in accordance with the Mediation Rules of the Law Society of Western Australia and the President of the Law Society of Western Australia or the President\'92s nominee will select the mediator and determine the mediator\'92s remuneration.\
\
### 20\\. GST\
\
**Taxable Supply**\
\
20.1 If GST is payable on any supply made under this Agreement, the recipient of the supply must pay an amount equal to the GST payable on the supply. That amount must be paid at the same time that the consideration is to be provided under this Agreement and must be paid in addition to the consideration expressed elsewhere in this Agreement unless it is expressed to be inclusive of GST. The recipient is not required to pay any GST until the supplier issues a tax invoice for the supply.\
\
**Adjustment Events**\
\
20.2 If an adjustment event arises in respect of any supply made under this Agreement, a corresponding adjustment must be made between the supplier and the recipient in respect of any amount paid by the recipient under this clause, an adjustment note issued if required, and any payments to give effect to the adjustment must be made.\
\
**GST Terminology**\
\
20.3 The terms \'93adjustment event\'94, \'93consideration\'94, \'93GST\'94, \'93input tax credit\'94, \'93recipient\'94, \'93supplier\'94, \'93supply\'94, \'93taxable supply\'94 and \'93tax invoice\'94 each has the meaning which it is given in the A New Tax System (Goods and Services Tax) Act 1999 (Cth).\
\
20.4 You agree to pay any Taxes in relation to the Services.\
\
### 21\\. Notices\
\
21.1 A notice or other communication must be in writing in English and may be:\
\
- Delivered personally;\
- Given by an agent of the sender;\
- Sent by email to a Party\'92s current email for notices as set out in this Agreement.\
\
**Receipt of Notice**\
\
21.2 A notice or communication is taken as having been given:\
\
- When left at a Party\'92s current delivery address for notices; or\
- If mailed within Australia to an Australian address, on the third Business Day after posting; or\
- If mailed outside of Australia to an Australian postal address or within Australia to an address outside of Australia, on the tenth Business Day after posting; or\
- If sent by email, when the email is sent to the receiving party at the email address specified in this Agreement, unless the sending party receives a notification of delivery failure within 24 hours of the email being sent.\
\
21.3 Addresses for service of notice are as set out in this Agreement.\
\
23.4 A Party may change its address for service of notices by written notice to the other Party.\
\
### 22\\. Relationship Of Parties\
\
22.1 This Agreement is not intended to create a relationship between the Parties of partnership, joint venture, agency or employer-employee.\
\
22.2 Each Party has no authority to create, assume or otherwise enter into any agreement that imposes rights or obligations on the part of the other Party.\
\
### 23\\. Assignment\
\
23.1 Neither Party may assign any rights or benefits under this Agreement without the other Party\'92s prior written consent which must not be unreasonably delayed or withheld.\
\
### 24\\. Waiver Or Variation Of Rights\
\
24.1 Any failure or delay by a Party in exercising a power or right (either wholly or partially) in relation to this Agreement does not operate as a waiver or prevent that Party from exercising that power or right or any other power or right.\
\
24.2 A Party is not liable to any other Party for any loss, cost or expense that may have been caused or contributed to by the failure, delay, waiver or exercise of a power or right.\
\
### 25\\. Powers, Rights and Remedies\
\
25.1 Except as expressly stated to the contrary in this Agreement, the powers, rights and/or remedies of a Party under this Agreement are cumulative and are in addition to any other powers, rights and remedies of that Party.\
\
Nothing in this Agreement merges, extinguishes, postpones, lessens or otherwise prejudicially affects any power, right, or remedy that a Party may have at any time against the other Party to this Agreement or any other person.\
\
### 26\\. Further Assurances\
\
26.1 Each Party must from time to time and in a timely manner do all things reasonably required of it by the other party to give effect to this Agreement.\
\
### 27\\. Counterparts\
\
27.1 This Agreement may be executed in any number of counterparts and, if so, the counterparts taken together will constitute one and the same Agreement.\
\
### 28\\. Severability\
\
28.1 If any provision (or part of it) of the Agreement is held to be unenforceable or invalid in any jurisdiction, then it will be interpreted as narrowly as necessary to allow it to be enforceable or valid.\
\
If a provision (or part of it) of this Agreement cannot be interpreted as narrowly as necessary to allow it to be enforceable or valid, then the provision (or part of it) must be severed from this Agreement and the remaining provisions (and remaining part of the provision) of the Agreement are valid and enforceable.\
\
### 29\\. Advice\
\
29.1 Each Party acknowledges that the party has received legal advice or has had the opportunity of obtaining legal advice in relation to this Agreement.\
\
### 30\\. Costs\
\
30.1 Each Party will bear the party\'92s own costs and expenses in relation to the negotiation, preparation, and execution of this Agreement.\
\
### 31\\. Cumulative Rights\
\
31.1 The rights arising out of this Agreement do not exclude any other rights of either Party.\
\
31.2 Each indemnity in this Agreement is a continuing obligation that is separate and independent from the other obligations under this Agreement.\
\
31.3 A Party is not obliged to take any action, or incur any expense, before enforcing any indemnity under this Agreement.\
\
### 32\\. Entire Agreement\
\
32.1 This Agreement supersedes all prior undertakings, arrangements and agreements and constitutes the entire agreement between the parties in relation to the subject matter of this Agreement and there are no conditions, warranties or other terms affecting the agreement between the parties other than those set out in this Agreement.\
\
### \uc0\u8203 33\\. Governing Law And Jurisdiction\
\
33.1 This Agreement is governed by the laws of Western Australia and the Commonwealth of Australia. Each Party irrevocably and unconditionally submits to the exclusive jurisdiction of the courts operating in Western Australia.\
\
## Contact Baker Creative\
[Baker Creatve Logo](https://www.bakercreative.com.au/)\
\
[Get In Touch](https://www.bakercreative.com.au/contact)\
\
Get in Touch\
\
Good Morning\
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# Oslo\
\
4:46AM\
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[**Start a Project**](https://www.bakercreative.com.au/contact#form)\
\
#### Direct\
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[+61 434 444 873](tel:+61434444873)\
\
[hello@bakercreative.com.au](mailto:hello@bakercreative.com.au?subject=Hello%20BC%20%F0%9F%91%8B)\
\
#### Office\
\
Perth, Australia\
\
\uc0\u8205 9:00AM-500PM\
\
#### FAQs\
\
You can find answers to some of\
\
our most popular questions [here](https://www.bakercreative.com.au/faqs).\
\
Complete the form below to schedule an obligation free consultation with our studio director [Kane](https://www.bakercreative.com.au/website-design-studio#team). We\'92ll discuss your business challenges, project goals and evaluate whether we're a good fit.\
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First Name\\*\
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Last Name\\*\
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Company\\*\
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Email\\*\
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Phone\\*\
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Project Budget\
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$15,000\
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$25,000\
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$10k\
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$50k+\
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How did you find us?\
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Google Search\
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Interested In\
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Branding\
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Website\
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Other\
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Tell us about your project\
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https://www.bakercreative.com.au/contact\
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Submission received.\
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Oops! Something went wrong while submitting the form.\
\
## Baker Creative Reviews\
# Reviews\
\
Wondering what it\'92s like to work with us? Read about some of our past client experiences.\
\
We had an amazing experience working with the team at Baker Creative. Their creativity, professionalism, and attention to detail exceeded our expectations. They took the time to understand our vision and delivered outstanding results. We would highly recommend Kane and the team to anyone looking for top-notch creative services!\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d04c61baecf53eb3cfea_octavian-headshot.webp)\
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Brendan Cockram\
\
Octavian Group\
\
,\
\
Director\
\
"Together we created a fresh identity for SPH that captures all of their expertise and unique selling points, and repositions the practice for a confident future. It was a pleasure to collaborate with Kane and Lisa on this project, to deliver a result that our clients are really proud of."\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/663473a1ea5c77f33c6e88b5_avatar.jpg)\
\
Rachael Bernstone\
\
Sounds Like Design\
\
,\
\
Marketing Director\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/663473a1ea5c77f33c6e88b5_avatar.jpg)\
\
Alison White\
\
People Who Care\
\
,\
\
CEO\
\
"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d25864413003e61d0514_BB-headshot.webp)\
\
Blane Brackenridge\
\
Blane Brackenridge\
\
,\
\
Director\
\
"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6656e2df83a8c6b731da4b7d_sarina-headshot.webp)\
\
Sarina Wall\
\
Here Business & Wealth\
\
,\
\
Marketing Manager\
\
"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d2ff85859ed433a514f0_WC-headshot.webp)\
\
Blake Williams\
\
Williams Creative\
\
,\
\
Founder\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d2037a6717867338c9b8_BAC-headshot.webp)\
\
Rod Moynihan\
\
BAC Partners\
\
,\
\
Director\
\
We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d3b1c828e151dddc4a20_TF-headshot.webp)\
\
Helen Taylor Mack\
\
The Farm\
\
,\
\
Co-Director\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/663473a1ea5c77f33c6e88b5_avatar.jpg)\
\
Estelle McDonald\
\
Wanslea\
\
,\
\
General Manager\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/663473a1ea5c77f33c6e88b5_avatar.jpg)\
\
Paul Ramondo\
\
The Brightside Agency\
\
,\
\
Director\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668cdcc55c28fc8899f46df0_SPH_headshot.webp)\
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Lisa Hunt\
\
SPH Architects\
\
,\
\
Co-Director\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668cc9c251e18efe8137c5e4_SP_Headshot.webp)\
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Andrew Hanna\
\
SmarterProcessing\
\
,\
\
Director\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/663473a1ea5c77f33c6e88b5_avatar.jpg)\
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Katie O'Mahony\
\
RMT\
\
,\
\
Marketing Manager\
\
"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d1904e1748c156930290_prendiville-headshot.webp)\
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Michael Prendiville\
\
Prendiville Group\
\
,\
\
Marketing Director\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6656b7baabe573136f4fc227_1564626065967.jpg)\
\
Mike Stephenson\
\
Leeuwin Coast\
\
,\
\
Chief Technology Officer\
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"I can\'92t emphasise how happy I am. Thank you for your amazing work...the site is absolutely fantastic and we are very happy with the outcome.\'94\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668ce766df8704a876c71879_HHV-headshot.webp)\
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Max Loong\
\
Hidden Hills Villas\
\
,\
\
Founder\
\
"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d13c5d841b499b8baf29_HB-headshot.webp)\
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Monica Slack\
\
Harvey Beef\
\
,\
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Marketing Manager\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6656b7c8590157a76211bea8_1694700610668.jpg)\
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Tamsin Elder\
\
Harvest Road\
\
,\
\
Marketing Assistant\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
\
See More\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66ab0612c478e97b59376b0c_eva-headshot.webp)\
\
Eva Jakobson\
\
Connect Staffing\
\
,\
\
Director\
\
## Branding Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
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[![6 Ways To Define Your Specialty](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7254e9506f7028c52_6270b64512a7a2e097ed8865_article-lg.jpeg)\\\\\
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**Featured Article**\\\\\
\\\\\
**6 Ways To Define Your Specialty**\\\\\
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Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.](https://www.bakercreative.com.au/post/6-ways-to-define-your-specialty)\
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#### Browse Topics\
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[Behind the Scenes](https://www.bakercreative.com.au/blog-tags/behind-the-scenes)\
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[Brand Colours](https://www.bakercreative.com.au/blog-tags/brand-colours)\
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[Brand Narrative](https://www.bakercreative.com.au/blog-tags/brand-narrative)\
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[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
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[Brand Positioning](https://www.bakercreative.com.au/blog-tags/brand-positioning)\
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[Brand Storytelling](https://www.bakercreative.com.au/blog-tags/brand-storytelling)\
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[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
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[Brand Voice](https://www.bakercreative.com.au/blog-tags/brand-voice)\
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[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
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[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
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[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
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[Favourite Tools](https://www.bakercreative.com.au/blog-tags/favourite-resources-tools)\
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[Future Trends](https://www.bakercreative.com.au/blog-tags/future-trends)\
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[Goal Setting](https://www.bakercreative.com.au/blog-tags/goal-setting)\
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[How-To](https://www.bakercreative.com.au/blog-tags/how-to)\
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[Mindset](https://www.bakercreative.com.au/blog-tags/mindset)\
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[Naming](https://www.bakercreative.com.au/blog-tags/naming)\
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[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
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[Research](https://www.bakercreative.com.au/blog-tags/research)\
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[Supporting Graphics](https://www.bakercreative.com.au/blog-tags/supporting-graphics)\
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[Websites](https://www.bakercreative.com.au/blog-tags/websites)\
\
## Brand Visuals\
\
[All Posts](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[![A Quick-Start Guide To Choosing Your Brand Colours](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa800a450c52fbfcb2e_6270b547f578fd0dddc921a1_article-lg.jpeg)](https://www.bakercreative.com.au/post/a-quick-start-guide-to-choosing-your-brand-colours)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[**A Quick-Start Guide To Choosing Your Brand Colours**](https://www.bakercreative.com.au/post/a-quick-start-guide-to-choosing-your-brand-colours)\
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We discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours.\
\
[![4 real-life lessons from our digital product launch](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa71bf441ad112d7fe6_5ec3301873e2ff7dc2d2c646_launch-sooner-inner-blog.jpeg)](https://www.bakercreative.com.au/post/4-real-life-lessons-from-our-digital-product-launch)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[4 real-life lessons from our digital product launch](https://www.bakercreative.com.au/post/4-real-life-lessons-from-our-digital-product-launch)\
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4 big lessons we learnt from our digital product launch, and how you can apply them to your next product, service, podcast, resource or website launch.\
\
[![How to sell when you hate sales](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab300a450c52fbfd68d_5d8869091c681709175182e7_mobile%2520flip%2520phone.jpeg)](https://www.bakercreative.com.au/post/how-to-sell-when-you-hate-sales)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[How to sell when you hate sales](https://www.bakercreative.com.au/post/how-to-sell-when-you-hate-sales)\
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I used to hate selling. But, my mindset changed when I realised one simple truth. This is how to sell like the pros, even if you \\*think\\* you hate selling.\
\
[![Why you need a marketing budget (and how much to spend)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac09f70a588e54616a7_5bf128115dab498a600e9d08_blog_image_sm.jpeg)](https://www.bakercreative.com.au/post/why-you-need-a-marketing-budget-and-how-much-to-spend)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Why you need a marketing budget (and how much to spend)](https://www.bakercreative.com.au/post/why-you-need-a-marketing-budget-and-how-much-to-spend)\
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'What's your budget?' is a question often met with wide eyes & blank expressions. Dive in to find out why you need one & how much to spend.\
\
[![How to\uc0\u8200 Find and Curate Eye-Catching Website Photos](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab680dac44068f45242_5b32ef187b09b33edfbf0763_choose_website_photos.jpeg)](https://www.bakercreative.com.au/post/our-step-by-step-process-for-finding-and-curating-eye-catching-website-photos)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[How to\uc0\u8200 Find and Curate Eye-Catching Website Photos](https://www.bakercreative.com.au/post/our-step-by-step-process-for-finding-and-curating-eye-catching-website-photos)\
\
If you\'92ve ever wondered how to find stock photos that look like they \'91belong\'92 together, keep on reading to learn our 5 step system.\
\
[![Podcasts: The Shows We Have on Rotation](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab52d6aa277b355eb7e_59db2cb99215eb00015e0995_baker_creative_blog23.jpeg)](https://www.bakercreative.com.au/post/learning-through-podcasts-the-10-shows-we-have-on-rotation)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Podcasts: The Shows We Have on Rotation](https://www.bakercreative.com.au/post/learning-through-podcasts-the-10-shows-we-have-on-rotation)\
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The podcasts we tune into inspire ideas, change our mindset and accelerate our business knowledge and skills.\
\
[![The 9 startup business investments I wish we had made sooner](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab9ebc5b14b6577f8bd_59db19c5bcf399000193ca4b_baker_creative_blog17.jpeg)](https://www.bakercreative.com.au/post/the-best-startup-business-investments)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[The 9 startup business investments I wish we had made sooner](https://www.bakercreative.com.au/post/the-best-startup-business-investments)\
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Starting a business? These are the 9 investments that we found most helpful in our first year of business!\
\
[![Mastering the art of delivering constructive feedback](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab6254e9506f702961a_59db137903aac4000154e228_baker_creative_blog7.jpeg)](https://www.bakercreative.com.au/post/mastering-the-art-of-delivering-constructive-feedback)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Mastering the art of delivering constructive feedback](https://www.bakercreative.com.au/post/mastering-the-art-of-delivering-constructive-feedback)\
\
Here are our tips for delivering constructive feedback that's well received no matter who you're speaking to.\
\
[![Fail or flourish: 6 advantageous traits all successful entrepreneurs possess](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc246c10583fff6068_59db105a9215eb00015dfc51_baker_creative_blog2.jpeg)](https://www.bakercreative.com.au/post/traits-successful-entrepreneurs-possess)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Fail or flourish: 6 advantageous traits all successful entrepreneurs possess](https://www.bakercreative.com.au/post/traits-successful-entrepreneurs-possess)\
\
Are you cut out for the entrepreneur life? Here are 6 traits all successful entrepreneurs possess.\
\
[![How to insert an electronic signature into a PDF](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab81bf441ad112db60e_59db0494bcf399000193c220_baker_creative_blog11.jpeg)](https://www.bakercreative.com.au/post/sign-a-pdf-tutorial)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[How to insert an electronic signature into a PDF](https://www.bakercreative.com.au/post/sign-a-pdf-tutorial)\
\
Don't know how to add your signature to a PDF? Learn how to master this task with step by step instructions!\
\
[![Style guides: The Secret to a Memorable Brand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab8caa4a90b94b12653_59dafe12bcf399000193bc21_baker_creative_blog6.jpeg)](https://www.bakercreative.com.au/post/style-guides-the-secret-to-a-memorable-brand)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Style guides: The Secret to a Memorable Brand](https://www.bakercreative.com.au/post/style-guides-the-secret-to-a-memorable-brand)\
\
Here's why we think every business should have a style guide, brand bible or graphic standards manual.\
\
[![The Best Sites to Find Free Stock Photography Online](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab0b81696d9ef86cd70_59f1666f6e24550001e38107_stock_photo_websites_free.jpeg)](https://www.bakercreative.com.au/post/free-stock-photography-websites)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[The Best Sites to Find Free Stock Photography Online](https://www.bakercreative.com.au/post/free-stock-photography-websites)\
\
The best sites for free stock photos in one spot, so you can access high quality images without paying a cent.\
\
[![Vector or Raster, PNG or EPS? How to Choose the Right File Format](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab2c5241f8bf327cda7_59f15e308464770001a3cff6_choosing_file_format_thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-choose-the-right-file-format)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Vector or Raster, PNG or EPS? How to Choose the Right File Format](https://www.bakercreative.com.au/post/how-to-choose-the-right-file-format)\
\
What's so great about taking it to the next level? Bigger doesn't mean better, or more successful.\
\
### Websites\
\
[![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Types of Proof to Use on Your Website](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![The Hidden Costs of Website Builds](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665444c1733d66dc2466f298_hidden_cost_website_build.webp)](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Hidden Costs of Website Builds](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.\
\
[![Why it\'92s time to ditch your newsletter](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf254e9506f7029c0d_5dad1be54a50f26af6aa1b96_why_ditch_newsletter_cta.jpeg)](https://www.bakercreative.com.au/post/why-its-time-to-ditch-your-newsletter)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Why it\'92s time to ditch your newsletter](https://www.bakercreative.com.au/post/why-its-time-to-ditch-your-newsletter)\
\
Is your newsletter call to action stifling your email list growth? Discover 3 simple fixes to elevate your email marketing game.\
\
[![Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc4ff6f92025e668e2cf_leadmagnets.webp)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.\
\
[![3 powerful hacks to turn your website into a lead machine](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc1f1445ad953b5337fc_3powerhacks-img.webp)](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[3 powerful hacks to turn your website into a lead machine](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
\
Three powerful, yet simple hacks for encouraging more conversions on your website.\
\
[![The 7 secrets of successful websites](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677ca7237e56c11ebdf8b85_66399ab98e95b96249a46d35_59db097ff56f150001404ac3_baker_creative_blog10%20copy.webp)](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The 7 secrets of successful websites](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
\
Building a website? These seven essential features will make it a roaring success.\
\
[![4 free tools that will level-up your marketing game](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66767d3b2abfbef196c9548c_data-tracking-tools-phone-webdesign.webp)](https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[4 free tools that will level-up your marketing game](https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools)\
\
Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.\
\
[![7 Questions to Ask Before You Build Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7da7a50db3e90e348_61e4c6ae1cac2ec91a624e80_article-sm.png)](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Questions to Ask Before You Build Your Website](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
\
7 big questions you need to answer about your website before you do anything else.\
\
### Brand Narrative\
\
[![Why Your Brand Needs to Pick a Fight](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abee09b142b145736ed_5d636740f5049afa7d9fda78_brand_villain_enemy.jpeg)](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Why Your Brand Needs to Pick a Fight](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
Just like your favourite books and movies, every great brand story has its own powerful villain too.\
\
[![How to insert an electronic signature into a PDF](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab81bf441ad112db60e_59db0494bcf399000193c220_baker_creative_blog11.jpeg)](https://www.bakercreative.com.au/post/sign-a-pdf-tutorial)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[How to insert an electronic signature into a PDF](https://www.bakercreative.com.au/post/sign-a-pdf-tutorial)\
\
Don't know how to add your signature to a PDF? Learn how to master this task with step by step instructions!\
\
[![Optimising images for web in 4 easy steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab60d5ea969bc386444_59daffb744723e00014fbb00_baker_creative_blog12.jpeg)](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Optimising images for web in 4 easy steps](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
\
Get the best version of your image by learning how to source, re-size and compress your images for web use.\
\
[![How to Plan Your Website Like a Pro](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab742114a3d4e5cc9ca_5a6e7b4c3656aa0001ef4b31_planning_your_website_strategy.jpeg)](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Plan Your Website Like a Pro](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
Whether you\'92re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.\
\
[![Is Your Brand Tapping Into Tension?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab57af638b24b3418fd_615695aaa836fe29e652704d_5f1fbc4141c5c9499d3b342b_Balloon.jpeg)](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Is Your Brand Tapping Into Tension?](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.\
\
[![How to Tell People What You Do in 2 Simple Steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab45d73e975fad646e1_61ea73a8de0711d4d38d9e69_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-2-simple-steps)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How to Tell People What You Do in 2 Simple Steps](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-2-simple-steps)\
\
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.\
\
[![Give Them Something to Believe In](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab05cf3c36621ea28f2_5ed5f49764563100b3a6f4f0_blog-image.jpeg)](https://www.bakercreative.com.au/post/give-them-something-to-believe-in)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Give Them Something to Believe In](https://www.bakercreative.com.au/post/give-them-something-to-believe-in)\
\
This extra layer of meaning can help your customers understand how your brand can fit into their lives.\
\
[![Brands We Love: Up](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac55941e40a6bf06ed_5f0d553238f5c4abc7abf20c_Up-blogimage.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-up)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Up](https://www.bakercreative.com.au/post/brands-we-love-up)\
\
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.\
\
[![Brands We Love: Outdoor Voices](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac436f4e870a0c38be_621c324d1a15cce8b55877b9_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-outdoor-voices)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Outdoor Voices](https://www.bakercreative.com.au/post/brands-we-love-outdoor-voices)\
\
We\'92re back with another Brands We Love. This week, we\'92re talking recreation wear, with a focus on the brand Outdoor Voices.\
\
[![Brands We Love: Heaps Normal](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe461a327c1b8635c_61f71da778c42f4e29f0c311_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Heaps Normal](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
\
Today\'92s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding\'97 including their bold message about drinking.\
\
[![4 Fast Ways to Optimise Your Website Homepage](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa6b81696d9ef86c459_5bb9e3c2a3483e52e34e8854_homepage_feed.jpeg)](https://www.bakercreative.com.au/post/4-must-haves-for-your-website-homepage)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[4 Fast Ways to Optimise Your Website Homepage](https://www.bakercreative.com.au/post/4-must-haves-for-your-website-homepage)\
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The 4 homepage elements that are essential to include when building or rebuilding your website.\
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[![3 Simple Steps For Attracting Better Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa53a593390f928f3f2_6225bc27f8116a7d832bc3cd_article-sm.jpeg)](https://www.bakercreative.com.au/post/3-simple-steps-for-attracting-better-customers)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[3 Simple Steps For Attracting Better Customers](https://www.bakercreative.com.au/post/3-simple-steps-for-attracting-better-customers)\
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Some people think more customers is what they need. But more isn\'92t always better. Today we\'92re sharing 3 simple steps to attract better customers.\
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[![11 Surefire Ways to Stand Out in a Competitive Market](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa455941e40a6beffd4_5b4c51cb52047e4d0922ede9_stand_out_brand.jpeg)](https://www.bakercreative.com.au/post/11-surefire-ways-to-stand-out-in-a-competitive-market)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[11 Surefire Ways to Stand Out in a Competitive Market](https://www.bakercreative.com.au/post/11-surefire-ways-to-stand-out-in-a-competitive-market)\
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Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.\
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[![7 Questions to Ask Before You Build Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7da7a50db3e90e35c_61e4c6b11164450613917d83_article-lg.jpeg)\\\\\
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Featured Article\\\\\
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**7 Questions to Ask Before You Build Your Website**\\\\\
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7 big questions you need to answer about your website before you do anything else.](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
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Business\
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[All Posts](https://www.bakercreative.com.au/subject/business)\
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[![How To Uncover a Compelling Founder Story](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab43a593390f928fc9a_6270b39ffad64885a5fa6394_article-lg.jpeg)](https://www.bakercreative.com.au/post/how-to-uncover-a-compelling-founder-story)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[**How To Uncover a Compelling Founder Story**](https://www.bakercreative.com.au/post/how-to-uncover-a-compelling-founder-story)\
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Can\'92t think of one single thing that makes you different from the rest? This week we\'92re talking about founder stories, and how to uncover yours.\
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[![When To Pay Attention To Your Competitors](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abe7af638b24b341d39_62411b66ec5a4e4ca8afe0af_article-sm.jpeg)](https://www.bakercreative.com.au/post/when-to-pay-attention-to-your-competitors)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[When To Pay Attention To Your Competitors](https://www.bakercreative.com.au/post/when-to-pay-attention-to-your-competitors)\
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Ever heard the advice to ignore your competition? This week, we\'92re unpacking whether this is sound advice and tips for evaluating your competition.\
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[![How to Tell People What You Do in 2 Simple Steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab45d73e975fad646e1_61ea73a8de0711d4d38d9e69_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-2-simple-steps)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[How to Tell People What You Do in 2 Simple Steps](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-2-simple-steps)\
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Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.\
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[![Branding vs Marketing: What\'92s the Difference?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa9ebc5b14b6577ed1b_61b6b25e8f52d856e45b8974_article-sm.jpeg)](https://www.bakercreative.com.au/post/branding-vs-marketing-whats-the-difference)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Branding vs Marketing: What\'92s the Difference?](https://www.bakercreative.com.au/post/branding-vs-marketing-whats-the-difference)\
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Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it\'92s no surprise...\
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[![How to Choose Your Branding Team](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab154a8d6088db74616_618788dd326ced4a90c995ab_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-choose-your-branding-team)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[How to Choose Your Branding Team](https://www.bakercreative.com.au/post/how-to-choose-your-branding-team)\
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In this ep of Brand-Led we're highlighting 5 factors you need to consider when choosing your branding team.\
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[![How Much Should You Pay For Branding?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1e461a327c1b866d2_618c9838fdf099b4e1d6e87d_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-much-should-you-pay-for-branding)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[How Much Should You Pay For Branding?](https://www.bakercreative.com.au/post/how-much-should-you-pay-for-branding)\
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Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.\
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[![Why Future-Thinking Businesses are Brand-Led](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abe7dc261703a610cc7_61652403d038093af7f58b0c_article-sm-BL.jpeg)](https://www.bakercreative.com.au/post/why-future-thinking-businesses-are-brand-led)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Why Future-Thinking Businesses are Brand-Led](https://www.bakercreative.com.au/post/why-future-thinking-businesses-are-brand-led)\
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Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into?\
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[![Spare time? Enroll in These Online Courses for Free](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba2306e06b840fe018_5e9e4cf1313f7133db0105e4_online_courses_scne.jpeg)](https://www.bakercreative.com.au/post/spare-time-enroll-in-these-online-courses-for-free)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Spare time? Enroll in These Online Courses for Free](https://www.bakercreative.com.au/post/spare-time-enroll-in-these-online-courses-for-free)\
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Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.\
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[![What To Do When Business is Slow](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abd00a450c52fbfdb6a_5e781ced8398ebdf071469f5_white_chairs_empty_room.jpeg)](https://www.bakercreative.com.au/post/what-to-do-when-business-is-slow)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[What To Do When Business is Slow](https://www.bakercreative.com.au/post/what-to-do-when-business-is-slow)\
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Let\'92s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.\
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[![4 free tools that will level-up your marketing game](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66767d3b2abfbef196c9548c_data-tracking-tools-phone-webdesign.webp)](https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[4 free tools that will level-up your marketing game](https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools)\
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Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.\
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[![Why Repetition Trumps Perfection](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf8e81dbd897c26de8_5d2ade92e06d1b42b3f1cb48_repetition_trumps_perfection.jpeg)](https://www.bakercreative.com.au/post/why-repetition-trumps-perfection)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Why Repetition Trumps Perfection](https://www.bakercreative.com.au/post/why-repetition-trumps-perfection)\
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Many people think that big goals require grand gestures and massive action. But, it\'92s actually the small, consistent actions that make the biggest impact.\
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[![9 Ways Supercharge the Rest of Your 2019](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8da7a50db3e90e4dc_5d19d10b5fdcb9e4321b5248_SuperCharge_Blog.jpeg)](https://www.bakercreative.com.au/post/9-ways-supercharge-the-rest-of-your-2019)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[9 Ways Supercharge the Rest of Your 2019](https://www.bakercreative.com.au/post/9-ways-supercharge-the-rest-of-your-2019)\
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Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.\
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[![Why You Need to Get on Board With the Rule of One](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac054a8d6088db74d07_5d061b4cacdfb52635391117_rule_of_one_matches.jpeg)](https://www.bakercreative.com.au/post/why-you-need-to-get-on-board-with-the-rule-of-one)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Why You Need to Get on Board With the Rule of One](https://www.bakercreative.com.au/post/why-you-need-to-get-on-board-with-the-rule-of-one)\
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There\'92s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.\
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[![Want People to Pay Attention? Do This.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc4e35182e005193a6_5cf4d3f908fa335c63efee14_unfinished_wall.jpeg)](https://www.bakercreative.com.au/post/want-people-to-pay-attention-do-this)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Want People to Pay Attention? Do This.](https://www.bakercreative.com.au/post/want-people-to-pay-attention-do-this)\
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Learn how to make your speeches, presentations, videos, social posts, blogs and web copy more engaging by leaving things unfinished.\
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[![Don\'92t Solve a Problem? Here\'92s How to Sell What You Do](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae7af638b24b34146a_5ce114f61f72b671a80c0324_selling_desires_end_value.jpeg)](https://www.bakercreative.com.au/post/dont-solve-a-problem-heres-how-to-sell-what-you-do)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Don\'92t Solve a Problem? Here\'92s How to Sell What You Do](https://www.bakercreative.com.au/post/dont-solve-a-problem-heres-how-to-sell-what-you-do)\
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Do you sell something that doesn't solve an obvious problem for your customers? Here's a simple strategy for selling your offerings.\
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[![First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab78e81dbd897c268a0_5cab034c1283e5b14d0b6211_blog_startup_advice_sm.jpeg)](https://www.bakercreative.com.au/post/q-and-a-with-kane-lisa)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)](https://www.bakercreative.com.au/post/q-and-a-with-kane-lisa)\
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We answer your questions, including how we got started, how we found our first clients & how we cut through the noise in our industry.\
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[![Branding your business: when to splurge & when to save](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa97dc261703a60f62d_5c4e9da6b70f110c46820caa_branding_spend_splurge.jpeg)](https://www.bakercreative.com.au/post/branding-on-a-budget-when-to-splurge-when-to-save)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Branding your business: when to splurge & when to save](https://www.bakercreative.com.au/post/branding-on-a-budget-when-to-splurge-when-to-save)\
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Deciding to invest in your visual identity is a big move. Learn when to spend & where to splurge when it comes to branding your business.\
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[![How to Make 2019 Your Most Profitable Year Yet](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab92306e06b840fded3_5c17716fe7c0464e8610b688_blog_sm.jpeg)](https://www.bakercreative.com.au/post/how-to-make-2019-your-most-profitable-year-yet)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[How to Make 2019 Your Most Profitable Year Yet](https://www.bakercreative.com.au/post/how-to-make-2019-your-most-profitable-year-yet)\
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Ready to set some big goals for 2019? Here's a simple 4 step plan to help you plan the year ahead.\
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[![How to Tell People What You Do in 3 Simple Steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab45cf3c36621ea3064_5be00a0ecb3a8e68812b44ab_writing_elevator_pitch.jpeg)](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-3-simple-steps)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[How to Tell People What You Do in 3 Simple Steps](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-3-simple-steps)\
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Describing what you do doesn\'92t need to feel salesy or forced. Learn the simple, 3 step formula for creating\uc0\u8200 an\u8200 elevator\u8200 pitch.\
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[![The Secret to Building an Offer They Can\'92t Refuse](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba1bf441ad112db76a_5bcc3dc8c76fd3a14a956ae1_offer_irresistable.jpeg)](https://www.bakercreative.com.au/post/the-secret-to-building-an-offer-they-cant-refuse)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[The Secret to Building an Offer They Can\'92t Refuse](https://www.bakercreative.com.au/post/the-secret-to-building-an-offer-they-cant-refuse)\
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Four tips for crafting irresistible offers that will help you stand out, connect with your customers and get more people saying \'91yes!\'92\
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[![Want More Customers? Stop Being Their Hero](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abce09b142b1457362c_5ae6fa2a9f5a6a50dbd561a9_dontbethehero_thumbnail.jpeg)](https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Want More Customers? Stop Being Their Hero](https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero)\
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The simple shift in thinking that will make your writing and marketing more persuasive.\
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[![Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa9b026638da1d3f072_5a869e9e29b7f700013fbf6a_our_business_tools.jpeg)](https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming)\
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Time-saving gems to help you save time, create an epic brand experience and level up your business.\
\
[![4 Compelling Reasons to Invest in Your Brand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa69d05fdcc46b69043_59db275244723e00014fc90f_baker_creative_blog31.jpeg)](https://www.bakercreative.com.au/post/4-compelling-reasons-to-invest-in-your-brand)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[4 Compelling Reasons to Invest in Your Brand](https://www.bakercreative.com.au/post/4-compelling-reasons-to-invest-in-your-brand)\
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Your brand strategy probably isn't topping your to-do list. But, it's probably the most worthwhile investment we ever made.\
\
[![Why I Believe in Collaboration over Competition](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abfb81696d9ef86da34_59db28ce44723e00014fcb89_baker_creative_blog26.jpeg)](https://www.bakercreative.com.au/post/why-i-believe-in-collaboration-over-competition)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Why I Believe in Collaboration over Competition](https://www.bakercreative.com.au/post/why-i-believe-in-collaboration-over-competition)\
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In an environment where we\'92re constantly competing we end up hindering the results for the very people we are trying to serve.\
\
[![Why Every Project Worth Doing is U-shaped](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abe7a6de75c5832c243_59db299103aac4000154ead7_baker_creative_blog24.jpeg)](https://www.bakercreative.com.au/post/why-every-project-worth-doing-is-u-shaped)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Why Every Project Worth Doing is U-shaped](https://www.bakercreative.com.au/post/why-every-project-worth-doing-is-u-shaped)\
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70 hour weeks, the constant learning curve and wondering when we\'92ll \'91make it\'92. They weren\'92t joking about the highs and lows.\
\
[![Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abfe461a327c1b86ef3_59f16dfe8464770001a3db0b_no_one_wants_to_buy_what_you%2527re_selling.jpeg)](https://www.bakercreative.com.au/post/why-nobody-wants-to-buy-what-youre-selling)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)](https://www.bakercreative.com.au/post/why-nobody-wants-to-buy-what-youre-selling)\
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Have you ever thought about what you're really buying when you purchase any new product or service?\
\
[![Perfect Match: Finding the Right Designer for Your Business](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aafcaa4a90b94b11d46_59dafb87bcf399000193bbd0_baker_creative_blog20.jpeg)](https://www.bakercreative.com.au/post/finding-the-right-designer-for-your-business)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Perfect Match: Finding the Right Designer for Your Business](https://www.bakercreative.com.au/post/finding-the-right-designer-for-your-business)\
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How to find a designer that shares your vision, fits the budget and delivers quality work.\
\
## Brand Voice\
\
[![Writing the Perfect About Page: 6 Creative Examples From Industry Pros](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac0d7d1d11ec8c2d19d_5b284fcee1d84c60a5725a90_theperfectaboutpage_thumb_image2.jpeg)](https://www.bakercreative.com.au/post/writing-the-perfect-about-page-six-creative-examples-from-industry-pros)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Writing the Perfect About Page: 6 Creative Examples From Industry Pros](https://www.bakercreative.com.au/post/writing-the-perfect-about-page-six-creative-examples-from-industry-pros)\
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Your 'about' page is one of the most visited pages on your website. We examine examples from industry pros like Amy Porterfield and NoIssue.\
\
[![Your Summer Reading List](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac05d73e975fad64f28_5df819100f086a0f878135e0_summer_reading_list.jpeg)](https://www.bakercreative.com.au/post/your-summer-reading-list)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Your Summer Reading List](https://www.bakercreative.com.au/post/your-summer-reading-list)\
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Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.\
\
[![Why Your Brand Needs to Pick a Fight](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abee09b142b145736ed_5d636740f5049afa7d9fda78_brand_villain_enemy.jpeg)](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Why Your Brand Needs to Pick a Fight](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
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Just like your favourite books and movies, every great brand story has its own powerful villain too.\
\
[![What\'92s Sticky and stands out?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abeb026638da1d40071_5d3d6f0039785e7424739bbf_icecream_sticky.jpeg)](https://www.bakercreative.com.au/post/whats-sticky-and-stands-out)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[What\'92s Sticky and stands out?](https://www.bakercreative.com.au/post/whats-sticky-and-stands-out)\
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Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.\
\
[![The Truth About Why Your Website Lacks Personality\uc0\u8200 (And\u8200 How\u8200 To\u8200 Fix\u8200 It)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abb7dc261703a6109e5_5aaf5ce530f39226a9abd892_brand-personality-website-feed.jpeg)](https://www.bakercreative.com.au/post/the-truth-about-why-your-website-lacks-personality)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The Truth About Why Your Website Lacks Personality\uc0\u8200 (And\u8200 How\u8200 To\u8200 Fix\u8200 It)](https://www.bakercreative.com.au/post/the-truth-about-why-your-website-lacks-personality)\
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Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.\
\
[![The Failproof Formula for Crafting Your Brand Story](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abad7d1d11ec8c2ccc7_5dbfb031237eea1c3c913592_brand_story.png)](https://www.bakercreative.com.au/post/the-failproof-formula-for-crafting-your-brand-story)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[The Failproof Formula for Crafting Your Brand Story](https://www.bakercreative.com.au/post/the-failproof-formula-for-crafting-your-brand-story)\
\
You know that no brand is complete without an origin story. But how exactly do you write one? This 4 step formula will help you get your story down in 30.\
\
[![How to Plan Your Website Like a Pro](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab742114a3d4e5cc9ca_5a6e7b4c3656aa0001ef4b31_planning_your_website_strategy.jpeg)](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Plan Your Website Like a Pro](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
Whether you\'92re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.\
\
[![How uncovering\uc0\u8200 our brand values guided\u8200 our startup through\u8200 its\u8200 first\u8200 year](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab5436f4e870a0c4013_59f1691979d276000136399d_brand_values_startup.jpeg)](https://www.bakercreative.com.au/post/how-uncovering-our-brand-values-helped-our-startup)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How uncovering\uc0\u8200 our brand values guided\u8200 our startup through\u8200 its\u8200 first\u8200 year](https://www.bakercreative.com.au/post/how-uncovering-our-brand-values-helped-our-startup)\
\
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.\
\
[![How to Plan for a Rebrand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab31946fd86bcf3cd3a_5de48693b0a5ed0551b31f67_start-before-you-are-ready.jpeg)](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Plan for a Rebrand](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.\
\
[![How to Design an Unforgettable Brand Experience](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab2246c10583fff59ef_59db237aaaa78100013f953d_baker_creative_blog14.jpeg)](https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Design an Unforgettable Brand Experience](https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience)\
\
Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.\
\
## Tools\
\
[![Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc4ff6f92025e668e2cf_leadmagnets.webp)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.\
\
[![What To Do When Business is Slow](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abd00a450c52fbfdb6a_5e781ced8398ebdf071469f5_white_chairs_empty_room.jpeg)](https://www.bakercreative.com.au/post/what-to-do-when-business-is-slow)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[What To Do When Business is Slow](https://www.bakercreative.com.au/post/what-to-do-when-business-is-slow)\
\
Let\'92s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.\
\
[![Spare time? Enroll in These Online Courses for Free](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba2306e06b840fe018_5e9e4cf1313f7133db0105e4_online_courses_scne.jpeg)](https://www.bakercreative.com.au/post/spare-time-enroll-in-these-online-courses-for-free)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Spare time? Enroll in These Online Courses for Free](https://www.bakercreative.com.au/post/spare-time-enroll-in-these-online-courses-for-free)\
\
Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.\
\
[![The 9 startup business investments I wish we had made sooner](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab9ebc5b14b6577f8bd_59db19c5bcf399000193ca4b_baker_creative_blog17.jpeg)](https://www.bakercreative.com.au/post/the-best-startup-business-investments)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[The 9 startup business investments I wish we had made sooner](https://www.bakercreative.com.au/post/the-best-startup-business-investments)\
\
Starting a business? These are the 9 investments that we found most helpful in our first year of business!\
\
[![Style guides: The Secret to a Memorable Brand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab8caa4a90b94b12653_59dafe12bcf399000193bc21_baker_creative_blog6.jpeg)](https://www.bakercreative.com.au/post/style-guides-the-secret-to-a-memorable-brand)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Style guides: The Secret to a Memorable Brand](https://www.bakercreative.com.au/post/style-guides-the-secret-to-a-memorable-brand)\
\
Here's why we think every business should have a style guide, brand bible or graphic standards manual.\
\
[![How to Plan Your Website Like a Pro](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab742114a3d4e5cc9ca_5a6e7b4c3656aa0001ef4b31_planning_your_website_strategy.jpeg)](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Plan Your Website Like a Pro](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
Whether you\'92re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.\
\
[![Mastering the art of delivering constructive feedback](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab6254e9506f702961a_59db137903aac4000154e228_baker_creative_blog7.jpeg)](https://www.bakercreative.com.au/post/mastering-the-art-of-delivering-constructive-feedback)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Mastering the art of delivering constructive feedback](https://www.bakercreative.com.au/post/mastering-the-art-of-delivering-constructive-feedback)\
\
Here are our tips for delivering constructive feedback that's well received no matter who you're speaking to.\
\
[![Podcasts: The Shows We Have on Rotation](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab52d6aa277b355eb7e_59db2cb99215eb00015e0995_baker_creative_blog23.jpeg)](https://www.bakercreative.com.au/post/learning-through-podcasts-the-10-shows-we-have-on-rotation)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Podcasts: The Shows We Have on Rotation](https://www.bakercreative.com.au/post/learning-through-podcasts-the-10-shows-we-have-on-rotation)\
\
The podcasts we tune into inspire ideas, change our mindset and accelerate our business knowledge and skills.\
\
[![The Best Sites to Find Free Stock Photography Online](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab0b81696d9ef86cd70_59f1666f6e24550001e38107_stock_photo_websites_free.jpeg)](https://www.bakercreative.com.au/post/free-stock-photography-websites)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[The Best Sites to Find Free Stock Photography Online](https://www.bakercreative.com.au/post/free-stock-photography-websites)\
\
The best sites for free stock photos in one spot, so you can access high quality images without paying a cent.\
\
[![Content Marketing: A Crash Course](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf49ae30939304fd6c_59db246a9215eb00015e065c_baker_creative_blog15.jpeg)](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Content Marketing: A Crash Course](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
You've heard content is king, but what is content marketing and is it really an effective marketing strategy?\
\
[![Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa9b026638da1d3f072_5a869e9e29b7f700013fbf6a_our_business_tools.jpeg)](https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming)\
\
Time-saving gems to help you save time, create an epic brand experience and level up your business.\
\
[![An Inside Look at Our Customer Processes](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8ebc5b14b6577eca1_5c9954595f5b9d1aad09e851_avo_sm.jpeg)](https://www.bakercreative.com.au/post/an-inside-look-at-our-customer-processes)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[An Inside Look at Our Customer Processes](https://www.bakercreative.com.au/post/an-inside-look-at-our-customer-processes)\
\
Looking to tighten up your customer experience? Here are the systems & processes we use to create smoother, more streamlined workflows.\
\
[![7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa78e95b96249a45f8e_5a38c49a4184cb0001cb3e26_webflow_blog_review_thumb.jpeg)](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
\
A website content management system that is a pleasure to use, is well supported and is packed full of intuitive features.\
\
[![4 real-life lessons from our digital product launch](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa71bf441ad112d7fe6_5ec3301873e2ff7dc2d2c646_launch-sooner-inner-blog.jpeg)](https://www.bakercreative.com.au/post/4-real-life-lessons-from-our-digital-product-launch)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[4 real-life lessons from our digital product launch](https://www.bakercreative.com.au/post/4-real-life-lessons-from-our-digital-product-launch)\
\
4 big lessons we learnt from our digital product launch, and how you can apply them to your next product, service, podcast, resource or website launch.\
\
[![5 Irresistible Reasons to Start Building Your Email List Today](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa71bf441ad112d7fcf_5a0a82085f389a000169fe93_5-Irresistible-Reasons-to-Start-Building-Your-Email-List-Today_thumb.jpeg)](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[5 Irresistible Reasons to Start Building Your Email List Today](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
\
Email is not a sexy, new marketing strategy but it's still incredibly effective. Here's why email isn't even close to being dead.\
\
## Branding and Website Services\
# Discover how we can be your dedicated partner in evolving your brand, elevating your website, and achieving your business growth goals.\
\
1\
\
## Branding\
\
[**Branding**](https://www.bakercreative.com.au/our-services/branding-perth)\
\
Elevate your business by crafting a distinctive and memorable brand identity. Let us help you tell your story and build a brand that truly reflects your vision and values.\
\
Brand Strategy\
\
Brand Messaging\
\
Logo Design\
\
Logo Refresh\
\
Colour & Font Selection\
\
Supporting Elements\
\
Visual Guidelines\
\
2\
\
## Website Design\
\
[**Website Design**](https://www.bakercreative.com.au/our-services/website-design-perth)\
\
Our custom websites are built to not only represent your brand but also drive measurable business results. They're user-friendly, SEO-optimised, and scalable to meet your evolving needs.\
\
Website Strategy\
\
Website Copywriting\
\
Website Graphics\
\
Web Design\
\
Web Development\
\
Website Migrations\
\
Content Input\
\
Interaction Design\
\
Site Architecture\
\
3\
\
## Website Support\
\
[**Website Support**](https://www.bakercreative.com.au/services#)\
\
Let us manage your website, so you can focus on your most important work. Our team can help with performance monitoring and optimisation, conversion rate optimisation, design updates, content updates and technical support.\
\
Performance Monitoring\
\
Analytics & Reporting\
\
Content Updates\
\
Design Updates\
\
Technical Support\
\
Training\
\
4\
\
## SEO\
\
[**SEO**](https://www.bakercreative.com.au/services#)\
\
Let's work together to make your business more discoverable online. We can improve your search engine rankings, making it easier for customers to find your business.\
\
SEO Audits\
\
On-Page SEO\
\
Off-Page SEO\
\
Monitoring & Reporting\
\
Content Writing\
\
5\
\
## Collateral\
\
[**Collateral**](https://www.bakercreative.com.au/services#)\
\
Make a lasting impression with engaging, interactive sales and marketing materials. From online brochures to proposals and stationery, we can build out print and digital assets that streamline your workflow, reduce your environmental footprint and help you stand out from the competition.\
\
Digital Brochures\
\
Email Signatures\
\
Capability Statements\
\
Brand Stationery\
\
Social Media Graphics\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e61640f3fcce633931f6f_SPH.svg)\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skillfully captured the essence of our brand, translating it into a visually stunning website."\
\
[Read Case Study](https://www.bakercreative.com.au/projects/sph-architects)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668cdcc55c28fc8899f46df0_SPH_headshot.webp)\
\
Lisa Hunt\
\
Co-Director\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![SPH Architects](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e2f6d1907ddf30d2301c6_SPH-office-david.webp)\
\
## Website Design Perth Services\
![A modern living room with large windows featuring wooden slats that allow sunlight to stream in. The space includes two white sofas, two round wooden coffee tables, a fireplace, and several ottomans on a light-colored rug. Outside, greenery is visible\'97much like the inspired simplicity you'll find in website design Perth offers.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66503bf3f447600432ff25f5_image_processing20240507-5-8qa71j.png)\
\
![An image of a webpage showcasing "Oceanside Apartments" with details: "4/8, Type: Residential, Suburb: Cottesloe, State: Western Australia, Photography: Robert Firth, Year: 2009". The website design Perth emphasizes the project's modern aesthetic and prime coastal location.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6f9a29c375c12474b6_2.webp)\
\
![A webpage, crafted by Website Design Perth, showcases the "Tetrahedron Tree House" by craftsman, artist, and architect Moritz Muller. It features a photo of a triangular wooden house elevated among trees with links above for Home, About, Residency, Works, and Program.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6f1b859940bac56663_3.webp)\
\
![A lush green pasture with cows grazing under a cloudy sky. There's a tree on the left and a hilly, forested area in the background. Text on the right side describes the commitment of "Harvest" to providing high-quality, fresh produce sourced from over 1,400 local suppliers, complemented by expert website design Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6f51e443235cf00f1c_4.webp)\
\
![A modern living room with large windows featuring wooden slats that allow sunlight to stream in. The space includes two white sofas, two round wooden coffee tables, a fireplace, and several ottomans on a light-colored rug. Outside, greenery is visible\'97much like the inspired simplicity you'll find in website design Perth offers.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66503bf3f447600432ff25f5_image_processing20240507-5-8qa71j.png)\
\
![An image of a webpage showcasing "Oceanside Apartments" with details: "4/8, Type: Residential, Suburb: Cottesloe, State: Western Australia, Photography: Robert Firth, Year: 2009". The website design Perth emphasizes the project's modern aesthetic and prime coastal location.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6f9a29c375c12474b6_2.webp)\
\
![A webpage, crafted by Website Design Perth, showcases the "Tetrahedron Tree House" by craftsman, artist, and architect Moritz Muller. It features a photo of a triangular wooden house elevated among trees with links above for Home, About, Residency, Works, and Program.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6f1b859940bac56663_3.webp)\
\
![A lush green pasture with cows grazing under a cloudy sky. There's a tree on the left and a hilly, forested area in the background. Text on the right side describes the commitment of "Harvest" to providing high-quality, fresh produce sourced from over 1,400 local suppliers, complemented by expert website design Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6f51e443235cf00f1c_4.webp)\
\
![A website design for a Perth-based financial and wealth services firm featuring a blue banner with the text "Creating a fresh and modern look for a local financial & wealth services firm." Below the text is an image of a contemporary office interior with white and green decor.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6f1718f3135c9d92b6_5.webp)\
\
![A woman with glasses and a green patterned blouse is gesturing with her hand while talking to a man in a white shirt. They are in a modern office space, possibly discussing website design in Perth, with an open door and a TV screen in the background. Both appear engaged in conversation.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d7028337b74645a9af2_6.webp)\
\
![Website screenshot for Connect Healthcare featuring a teal and green background. Text says "Staffing Healthcare" with a description below about providing staffing solutions in Australia's healthcare industry. A smiling person wearing scrubs stands on the right side of the image, showcasing their website design Perth expertise.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6fb02c5f5e63ae7518_7.webp)\
\
![A beautifully designed webpage showcases two establishments: on the left, "Cottesloe Beach Hotel" with an image of a pizza topped with various ingredients; on the right, "Samphire Rottnest" featuring an outdoor dining area by the ocean. This elegant layout exemplifies top-tier website design in Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d708de037137d8ab6ba_8.webp)\
\
![A website design for a Perth-based financial and wealth services firm featuring a blue banner with the text "Creating a fresh and modern look for a local financial & wealth services firm." Below the text is an image of a contemporary office interior with white and green decor.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6f1718f3135c9d92b6_5.webp)\
\
![A woman with glasses and a green patterned blouse is gesturing with her hand while talking to a man in a white shirt. They are in a modern office space, possibly discussing website design in Perth, with an open door and a TV screen in the background. Both appear engaged in conversation.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d7028337b74645a9af2_6.webp)\
\
![Website screenshot for Connect Healthcare featuring a teal and green background. Text says "Staffing Healthcare" with a description below about providing staffing solutions in Australia's healthcare industry. A smiling person wearing scrubs stands on the right side of the image, showcasing their website design Perth expertise.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6fb02c5f5e63ae7518_7.webp)\
\
![A beautifully designed webpage showcases two establishments: on the left, "Cottesloe Beach Hotel" with an image of a pizza topped with various ingredients; on the right, "Samphire Rottnest" featuring an outdoor dining area by the ocean. This elegant layout exemplifies top-tier website design in Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d708de037137d8ab6ba_8.webp)\
\
![An outdoor scene with a group of five people, three adults and two children, standing and smiling together. A navigation bar with options and a prominent search bar is overlaid at the bottom of the group photo. The website header includes the logo and contact information, showcasing our expertise in Website Design Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d70b0f5b34ad5ffd179_9.webp)\
\
![A man in a light-colored jacket holds a microphone and extends his arm while speaking on stage, under a structure of beams and lights at night. The overlay text reads "Williams Creative Co." with a minimalist design in white against a dark background, showcasing their exceptional website design Perth services.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6f9a29c375c12474f5_10.webp)\
\
![A team page showcasing headshots and names of five individuals from RMT: Tony Ronaldson, John van Heenwaarden, Lauren Guthrie, Lynsey Ebbage, and an unidentified person. Each person smiles and wears business attire against a modern office backdrop that epitomizes top-notch website design in Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6f848a3d55847aa10b_11.webp)\
\
![Aerial view of a beach with turquoise water and waves gently hitting the shore. Text overlay reads: "A Prendiville Group hotel will take you to some of Australia\'92s most awe-inspiring destinations; from pristine beaches, lush vineyards, island getaways, and red earth outback adventures. Explore more on our Website Design Perth pages.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d7051d971848bd48a5f_12.webp)\
\
![An outdoor scene with a group of five people, three adults and two children, standing and smiling together. A navigation bar with options and a prominent search bar is overlaid at the bottom of the group photo. The website header includes the logo and contact information, showcasing our expertise in Website Design Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d70b0f5b34ad5ffd179_9.webp)\
\
![A man in a light-colored jacket holds a microphone and extends his arm while speaking on stage, under a structure of beams and lights at night. The overlay text reads "Williams Creative Co." with a minimalist design in white against a dark background, showcasing their exceptional website design Perth services.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6f9a29c375c12474f5_10.webp)\
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![A team page showcasing headshots and names of five individuals from RMT: Tony Ronaldson, John van Heenwaarden, Lauren Guthrie, Lynsey Ebbage, and an unidentified person. Each person smiles and wears business attire against a modern office backdrop that epitomizes top-notch website design in Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6f848a3d55847aa10b_11.webp)\
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![Aerial view of a beach with turquoise water and waves gently hitting the shore. Text overlay reads: "A Prendiville Group hotel will take you to some of Australia\'92s most awe-inspiring destinations; from pristine beaches, lush vineyards, island getaways, and red earth outback adventures. Explore more on our Website Design Perth pages.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d7051d971848bd48a5f_12.webp)\
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Partnering with Australian brands since 2015\
\
![Camp America Logo](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e5eea50ba1c1a0b083bd8_CA.svg)\
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![Harvey Beef Logo](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e78d2ac702f108bc93b2a_HarveyBeef.svg)\
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![Australia Post Logo](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/661c8878c5d2e2795c4b9981_australia-post-logo.svg)\
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![Wanslea Logo](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e7a071efee90cd1014f69_wanslea.svg)\
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![Prendiville Group Logo](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e800f0e57d3708dfd8116_Prendiville%20Group_stacked.svg)\
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![RMT Logo](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e5d329af7f82c5bb90f2a_RMT.svg)\
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![AGWA Logo](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e5b30c43d03dd72c2bb4a_AGWA.svg)\
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![Harvest Road Logo](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e792fa1445efac5c0631b_HarvestRoad.svg)\
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![Leeuwin Coast Logo](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e8b4595fe66585db56993_LC.svg)\
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![Connect Staffing Logo](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e7d9c0fca0847820813f7_Connect.svg)\
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![Increase Efficiency with our website design services, Perth Australia.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66504d2abbb4770ccfc01d77_664f036f0d323deab6b6dcd0_Pie-Chart--Streamline-Core.svg)\
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## Maximise Your Efficiency\
\
Leverage your website to streamline processes and empower your team to maintain it effortlessly, saving both time and money.\
\
![Future-Proof Your Online Presence with our Perth Website Design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66504dedb72839774586fc63_664ef5ee68fb4033ebe98262_Decent-Work-And-Economic-Growth--Streamline-Core%20(1).svg)\
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## Future-Proof Your Online Presence\
\
Invest in a scalable website that can grow and adapt with your business, no matter your size. Build it once and evolve it again and again to create an exceptional online experience.\
\
![Increase User Engagement Icon](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66504e1e3004c82573175d80_664ef8df7ad3c04ae98b5f70_Dashboard-Gauge-High-1--Streamline-Core.svg)\
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## Increase User Engagement\
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Create a beautiful, intuitive and dynamic website that keeps your audience engaged, informed and primed to take action.\
\
![Magnetise Your Audience Icon](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66504d918b55e83eeacbcaf7_664ef99befb8666172eb4aa7_User-Work-Laptop--Streamline-Core.svg)\
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## Magnetise Your Audience\
\
Perth web designs that helps you attract and retain the right customers and talent.\
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## Don\'92t let your website limit you.\
\
Traditional website management is fraught with inefficiencies. Even simple updates can take weeks or months, involving multiple designers, developers and substantial costs. As a result, brands are missing opportunities to create exceptional online experiences for their customers and losing out to more agile competitors.\
\
![Webflow video showing website design approach](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/665929f62d43e1a27e712faf_next-poster-1.webp)\
\
![Video showing webflow website design of landing page](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66592aa93ff567c6d209c301_next-poster-2.webp)\
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## Elevate your efficiency, evolve rapidly and create without limits.\
\
Our streamlined approach to development allows us to deploy most updates in hours or days, not months. So you can seize new opportunities as they arise and optimise, innovate and respond to market trends, without blowing the budget or compromising on quality. With easy, visual editing and seamless automations, you can save your team hours, and free them up to focus on their most important work.\
\
## About BC\
\
We\'92re a boutique website design studio based in Perth, Western Australia. Since 2015, we have been working with leading Australian leading brands to enhance their online presence and manage their websites with ease and efficiency.\
\
![Photo of Baker Creative Team Kane Baker in studio space](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d6220e00041a958c3c915_62c3a61ebe46ba3c747c1b40_Untitled-2-p-2600.webp)\
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### Quality Assured\
\
We care deeply about the quality of the projects we deliver. But, it's not just something we say, it's what we're committed to. Every one of our projects is backed by our quality guarantee. This is a promise to address any errors, free of charge in the weeks following delivery.\
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### Sustainable Support & Ownership\
\
Once your initial project is complete, we are available to support you with website updates. Looking to empower your team? We can supply training and answer questions. Prefer your team working in their zone of genius? We can help maintain and update your website for you. Whether you opt to manage your website yourself, collaborate with us or engage with other professionals, you'll always have full control and ownership of your assets.\
\
### Personalised Service\
\
One of the perks of working with a smaller team is that you will deal directly with one or both of our Directors, not with junior staff or subcontractors. This means we are able to get to know you and your team and provide exceptional continuity of service to you. With over 20 years of expertise in branding and website design, our team will promptly address queries and feedback, minimising unnecessary back-and-forth so you get results sooner.\
\
### Your Vision, Our Process\
\
We insist on following a proven process and involving you directly in the creation of your deliverables. Collaborating with you every step of the way ensures we make deliberate, strategic, considered choices together, rather than relying on guesswork or solely on personal preferences. From beginning to end, our goal is to help you build sustainable assets that are aligned with your business goals and brand positioning.\
\
## Case Studies\
\
1\
\
\'97\
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10\
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[![A modern desktop computer with a large, black screen is displayed. The computer has a slim, white frame and rests on a sleek, rectangular stand. The overall design is minimalistic and clean, ideal for professionals focused on website design Perth. The background is white.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6656df2338b3fac10fa15652_mac.webp)\\\\\
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![Image of Harvest Road's new website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66594866f718747a2dbd660b_harvestroad_video_poster.webp)\\\\\
\\\\\
View Case Study \uc0\u8594 ](https://www.bakercreative.com.au/projects/harvest-road)\
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Harvest Road Group\
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[An Easy To Manage Website Solution for WA's Premium Producers](https://www.bakercreative.com.au/our-services/website-design-perth#)\
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Company Size\
\
500+\
\
Pages\
\
40+\
\
Industry\
\
Food\
\
[![A modern desktop computer with a large, black screen is displayed. The computer has a slim, white frame and rests on a sleek, rectangular stand. The overall design is minimalistic and clean, ideal for professionals focused on website design Perth. The background is white.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6656df2338b3fac10fa15652_mac.webp)\\\\\
\\\\\
![Image of Prendiville Group's new website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6659491a6b98494cb4bafbb6_PG_video_poster.webp)\\\\\
\\\\\
View Case Study \uc0\u8594 ](https://www.bakercreative.com.au/projects/prendiville-group)\
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Prendiville\'a0Group\
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A Unified Online Platform Designed to Attract Top Talent\
\
Company Size\
\
1000+\
\
Pages\
\
30+\
\
Industry\
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Hospitality\
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[![A modern desktop computer with a large, black screen is displayed. The computer has a slim, white frame and rests on a sleek, rectangular stand. The overall design is minimalistic and clean, ideal for professionals focused on website design Perth. The background is white.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6656df2338b3fac10fa15652_mac.webp)\\\\\
\\\\\
![Image of RMT's website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66582d6ea0be3467346aab06_1.webp)\\\\\
\\\\\
View Case Study \uc0\u8594 ](https://www.bakercreative.com.au/projects/rmt)\
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RMT\
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Scalable Website Solution Meets Cutting-Edge Design\
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Company Size\
\
50+\
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Pages\
\
150+\
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Industry\
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Tech\
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[![A modern desktop computer with a large, black screen is displayed. The computer has a slim, white frame and rests on a sleek, rectangular stand. The overall design is minimalistic and clean, ideal for professionals focused on website design Perth. The background is white.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6656df2338b3fac10fa15652_mac.webp)\\\\\
\\\\\
![Image of Connect Staffing's homepage](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66594a5cf8189b8e040523e1_connect_video_poster.webp)\\\\\
\\\\\
View Case Study \uc0\u8594 ](https://www.bakercreative.com.au/projects/connect-staffing)\
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Connect Staffing\
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A Streamlined Website for Efficient Marketing and Client Engagement\
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Company Size\
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30+\
\
Pages\
\
40+\
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Industry\
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Recruitment\
\
[![A modern desktop computer with a large, black screen is displayed. The computer has a slim, white frame and rests on a sleek, rectangular stand. The overall design is minimalistic and clean, ideal for professionals focused on website design Perth. The background is white.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6656df2338b3fac10fa15652_mac.webp)\\\\\
\\\\\
View Case Study \uc0\u8594 ](https://www.bakercreative.com.au/projects/sph-architects)\
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SPH\'a0Architects\
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[Redesigning the Web Experience for a Repositioned Brand](https://www.bakercreative.com.au/our-services/website-design-perth#)\
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Company Size\
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20+\
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Pages\
\
70+\
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Industry\
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Architecture\
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[![A modern desktop computer with a large, black screen is displayed. The computer has a slim, white frame and rests on a sleek, rectangular stand. The overall design is minimalistic and clean, ideal for professionals focused on website design Perth. The background is white.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6656df2338b3fac10fa15652_mac.webp)\\\\\
\\\\\
![Image of Leeuwin Coast homepage](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66594ab7efc3a13b013e09fa_leeuwincoast_video_cover.webp)\\\\\
\\\\\
View Case Study \uc0\u8594 ](https://www.bakercreative.com.au/projects/leeuwin-coast)\
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Leeuwin Coast\
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[Building an Elevated Online Presence to Increase Local and Overseas Sales](https://www.bakercreative.com.au/our-services/website-design-perth#)\
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Company Size\
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50+\
\
Pages\
\
100+\
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Industry\
\
Food\
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## We\'92ll make sure your website design is optimised for stellar performance\
\
![Custom Website Design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6650511ac1822f3b03e4205b_664ef80c7b50072a310f4d77_Flip-Horizontal-Square-1--Streamline-Core.svg)\
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### Custom Web Design\
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We only build and develop custom websites, so every page, button and interaction is created with your brand, customers, identity and needs in mind.\
\
![Flexible and Scalable](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6650511a6cd6c4c464881965_664eff6037b06549e840e573_Triangle-Arrow-Expand--Streamline-Core.svg)\
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### Flexible and Scalable\
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Our systems and platform allow you to evolve your website quickly and with minimal disruption, so you can take advantage of every opportunity that comes your way.\
\
![Intuitive Design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6650511afc5fb5d0fbfbf422_664f01cd94e2f55b249e6312_Layout-Lists--Streamline-Core.svg)\
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### Intuitive Design\
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Say hello to a website that is easy and intuitive for your customers to navigate and use. Every button, headline and interaction will be built to guide your visitor towards action.\
\
![Mobile Responsive](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6650511a5bb5fafd5ce5e9b9_664efe833f3ecbde2bf70513_Ios-Ipados--Streamline-Core.svg)\
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### Mobile Responsive\
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With so many of your customers browsing on their phones we\'92ll make sure your website adapts and performs as seamlessly on mobile devices as it does on larger screens.\
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![Websites are optimised for Speed](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6650511a34d16df47b6f2271_664f00d89693ffea25768b06_Flash-2--Streamline-Core.svg)\
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### Optimised for Speed\
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Not only is a slow website frustrating for users, it\'92s also detrimental to your search engine ranking. We\'92ll optimise your website so that your pages and content load quickly, no matter where your customers are located.\
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![Search Engine Friendly Perth Websites](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6650511a13cc59d063635be1_664f019a2504401997c2e245_Search-Category--Streamline-Core.svg)\
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### Search Engine Friendly\
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We'll ensure your website is optimised for search engines, preserving your current rankings during the transition so potential customers can always find you online. This way, you'll continue to have plenty of opportunities to turn visitors into loyal customers.\
\
![Maximise Your Efficiency with Baker Creative Web Design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6650511b95f48e8ed28e3d7f_664f087a501c52ac4034ccc0_Carousel-Vertical--Streamline-Core.svg)\
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### Easy to Update\
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We\'92ll ensure your website is simple for your team to manage and maintain, taking into consideration who will be updating your website and the types of updates they\'92ll need to make.\
\
![Well Supported Icon happy computer](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6650511bce48181e47835f54_664f00f1d70f50b7b5e2be21_Desktop-Emoji--Streamline-Core.svg)\
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### Well Supported\
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From website optimisations to updates and additions, we can assist with ongoing support for your website. We have plenty of options to suit your business needs and budget and won't lock you in to long-term support contracts.\
\
![A man and a woman stand side by side at a table, reviewing a document together. The woman is holding the paper, and both are engaged in conversation about website design in Perth. The lower left part of the image features a beige section with the text "Services Guide".](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6657ecd957c3143ebb0a99a8_services-guide-cover.webp)\
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## Download Services Guide\
\
Too much to read, no time? You'll find all the details about our services, processes, and features in one easy to save and share document. Provide your best email and we'll deliver the it to your inbox instantly.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66814be546fa40a607ac7fbd_download-arrow_1.svg)\
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Get the Guide\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
\
![Here Business & Wealth](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6656e2df83a8c6b731da4b7d_sarina-headshot.webp)\
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Sarina Wall\
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Here Business & Wealth\
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Marketing Manager\
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[![A split image showcasing web design Perth inspiration: on the left, a dining area with checkered yellow and white walls, labeled "Cottesloe Beach Hotel"; on the right, a restaurant with wooden chairs, labeled "Lontara".](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/665960e5544d2a2b00b3c9d0_process_video_poster.webp)](https://www.bakercreative.com.au/our-services/website-design-perth#vid_946829640)\
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BC Process from Baker Creative on Vimeo\
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![video thumbnail](https://i.vimeocdn.com/video/1853146562-da3343d6f23f2e1eb979e24e43c67bec76b9a8573379cce35b84731503154fea-d?mw=80&q=85)\
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Playing in picture-in-picture\
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More options\
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Like\
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Add to Watch Later\
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Share\
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Play\
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Show controls\
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CC/SubtitlesTranscriptSettingsPicture-in-PictureFullscreen\
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[Watch on Vimeo](https://vimeo.com/946829640?fl=pl&fe=vl)\
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Off\
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English (auto-generated) CC\
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Customize\
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Preview\
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QualityAuto\
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SpeedNormal\
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## Our Proven Website Design Process\
\
### Strategy\
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First, you'll join us for a user experience workshop where we'll get to know your brand, your goals and your customers. With a clear direction, we can make recommendations for building an elevated online experience tailored to your needs.\
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### Content Creation\
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Content is critical for an impactful, engaging website. We'll work with you to source or create your website's copy, imagery and graphics.\
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### Web Design\
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From fonts and colours, to spacing and layouts, we'll discuss the design opportunities that align with your brand's personality and positioning. Once we're aligned on a direction, we'll custom-design your website pages.\
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### Web Development\
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This is where your website comes to life. We'll build your website's front and back end to create a seamless, intuitive online experience for your team and visitors alike.\
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### Launch\
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We'll provide website training and assistance in launching your website. After you've launched, we'll provide support in a way that suits you\'97 whether it's ad hoc or on a regular basis.\
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## We help premium brands who want more impact in less time.\
\
![A man and a woman stand in front of a framed architectural illustration, discussing it while pointing at various parts. In the foreground, a person sits at a table working on website design Perth projects, while another person is seated further back, out of focus.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6657ef66b363c18aecb49568_Building%2C%20Design%20%26%20Architecture.webp)\
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01\
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### Building, Design & Architecture\
\
If you build, design or construct, we will ensure your website is as beautiful as your work, and designed to scale and evolve with you.\
\
![A woman with blonde hair, wearing a gray plaid blazer, is smiling and holding a paper while leading a discussion on website design Perth with three colleagues in a bright office space. A potted plant and computer are visible in the background.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6657eec28c706549085947f1_635b810997652d2a882b5814_DD-team.webp)\
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02\
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### Professional Services\
\
Whether you're in marketing, finance, recruitment or law, if you're service based we can help you leverage your website for streamlined sales and marketing.\
\
![A chef in a white shirt and navy striped apron stands in a modern restaurant, smiling and presenting a plate of food. The background features wooden slats, set tables with wine glasses, and a contemporary ambiance\'97perfect for showcasing the sophisticated creativity of website design Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6657f00d49d97e75cdf77151_Food%2C%20Beverage%20%26%20Hospitality.webp)\
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03\
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### Food, Beverage & Hospitality\
\
Premium products and venues deserve a stand out online home. We'll help you streamline the way you connect with customers, suppliers or stockists online.\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
\
![Harvest Road](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6656b7c8590157a76211bea8_1694700610668.jpg)\
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Tamsin Elder\
\
Harvest Road\
\
Marketing Assistant\
\
![A bearded man in a denim shirt sits at a desk with a computer monitor, engrossed in website design. He glances up as a woman walks by holding a notebook. The background features a white wall with exposed brick and a large window. Nearby are potted plants and a mug on the desk, embodying the creative vibe of Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6639aa685cf3c36621f6e3d6_studio.webp)\
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## Official Webflow Partner\
\
## Goodbye Slow, Hello Flow.\
\
Say farewell to cumbersome, time-consuming and costly updates by switching to Webflow. As an official partner, we are Perth web design experts and can ensure your transition to Webflow is seamless.\
\
[![Webflow Australian Professional Logo](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66568a7ae3be37793de875b2_wflogo.svg)](https://webflow.partnerlinks.io/985225)\
\
![A webpage design interface displaying a layout with a top banner that reads "Whether you're buying, selling, or investing, you can trust us to deliver exceptional results." Below it are three labeled sections: Personalisation, Expertise, and Partnership. A settings panel is open on the right. Website Design Perth experts make it happen.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/665319909eb4abe8dc1f45c7_Editing.webp)\
\
![Webflow Easy Editing websites in Perth, Australia.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/664f05d86965388685336c09_Insert-Top-Right--Streamline-Core.svg)\
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### Easy Editing\
\
Making text and image changes is as easy as clicking on the content you want to change. You can visually see your edits straight away and can preview exactly how they\'92ll look on a staging link, before they go live.\
\
![A screenshot of a workspace member management interface for a website design project in Perth. Four members with their email addresses are listed. A dropdown for each member shows access levels: Can design, Can edit, Can comment. One dropdown shows "Can edit" highlighted in blue.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/665313ba4ad2b2eb5791f501_collaboration.webp)\
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![Multiple Editors](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/664f0611bd164d8772efe083_User-Full-Body--Streamline-Core.svg)\
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### Multiple Editors\
\
Invite your team to edit your site and work together to make updates. With different permission levels, you can safeguard your site\'92s layout from being altered.\
\
![Image of a "Schedule a Free Consultation" webpage form with fields for name and email address, and a "Book Consultation" button. Close-up overlays show the email field set as required, and a send form setup to "hello@company.com.au". Below the form, in elegant Website Design Perth fashion, is a modern living room.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66532a82aa5ad338906dbfb9_Forms.webp)\
\
![Native Forms](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/664f0564ad38535f910919ea_Word-Wrap-Around-Bounding-Box--Streamline-Core.svg)\
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### Native Forms\
\
Webflow allows you to build custom forms natively, so you don\'92t need additional plugins or apps to manage your forms.\
\
![A real estate website layout showcasing "Next-Level Living" as its main attraction. Sections include "Unlock the Door to Next-Level Living," various property images, services like personalization, expertise, and performance, with features on top real estate places and luxury homes\'97all expertly crafted by Website Design Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66586072f4a9024e3af4a7fc_Dynamic.webp)\
\
![Dynamic Content](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/664f05316680316c1e23b108_Text-Box-2--Streamline-Core.svg)\
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### Dynamic Content\
\
With dynamic content you can change content once and it will update across your website. You can also build out templates for pages you frequently publish, like blog posts, team members or landing pages, so you can add new content whenever you need to.\
\
![A collage of four website screenshots. Top left: Coastal landscape with text, "Stewards of our land and oceans." Top right: A plate of food and patio dining area with captions "Cuisine + Ocean" and "Enjoyable Places to Eat." Bottom left: Product images under "Classic Range." Bottom right: Ocean view at sunset with text, "The best shellfish, always." Website Design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66585c0501cef220180ebc9b_Backups_2.webp)\
\
![Centralise Your Websites](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/664f04fb42ede770ccf657d6_Reorder-Dots-Horizontal--Streamline-Core.svg)\
\
### Centralise Your Websites\
\
If you own multiple websites or landing pages, you can easily manage them all from a centralised workspace dashboard in Webflow.\
\
![A webpage featuring a "News & Insights" section highlights an article about Next Real Estate being one of the top 10 places to work for a second year. Below, a "Backups" section shows options for restoring previous versions of the site from Monday and Saturday, showcasing excellent Website Design Perth standards.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/665547b0a77e0aef3605491e_Backups_2.webp)\
\
![Backups and Versioning](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/664f0449be0455ae1a87f0aa_Database--Streamline-Core.svg)\
\
### Backups and Versioning\
\
Webflow automatically saves and backs up your website, so you can easily roll back to a previous version of your website. You can also create save points to mark progress and track changes.\
\
![Screenshot of a webpage for a Website Design Perth project, showcasing four updates listed in a vertical layout. Each update includes a title, date, brief description, and "Learn more" link. Titles are "Increased custom code character limit," "WebP Conversion Tool for CMS Assets," "Additional sizing and layout controls," and "Pinned ruler and crosshair. ](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6653d3c33f2471caa195d4b2_Maintenance.webp)\
\
![Automatic Updates](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/664f042d76607abe862193df_Horizontal-Slider-2--Streamline-Core.svg)\
\
### Automatic Updates\
\
One of the best features of Webflow is that there are no updates to run or packages to install. Because Webflow is fully hosted, they are responsible for upkeep and updates of their system, so you don\'92t need to worry about it. As they add more features or make updates to their platform, you\'92ll automatically gain access to them.\
\
## Redesign Your Website For Results\
\
Schedule a free 15 minute consult with our Director, Kane. We'll discuss your web design requirements and assess how we can help you achieve your goals.\
\
[Book a Call](https://www.bakercreative.com.au/contact)\
\
100% Obligation Free\
\
1\
\
### Request a Call\
\
Book an obligation-free discovery call with our Director.\
\
2\
\
### Plan & Build\
\
We'll plan, design & build your website to reflect your brand.\
\
3\
\
### Test & Launch\
\
Together, we'll test and launch your new premium website.\
\
4\
\
### Evolve & Grow\
\
We'll work with you to optimise and evolve your website.\
\
FAQs\
\
Answers to some of your most popular web dsign questions. Have a question that's not listed? Please [book a call](https://www.bakercreative.com.au/work-with-us) or [email us and we'll be happy to answer it for you.](mailto:hello@bakercreative.com.au)\
\
General\
\
How will a new website benefit my business?\
\
Where can I view more of your work?\
\
What are the benefits of migrating to Webflow?\
\
Support\
\
Do you host my website?\
\
Do you provide website training?\
\
Will I be able to update my own website?\
\
What kind of support can I expect after I launch my website?\
\
Process\
\
How long does the branding process take?\
\
What happens if I don't like the design?\
\
Do you build websites in platforms other than Webflow?\
\
How long does it take to build a custom website?\
\
## Explore Insights\
\
[![several red heart balloons float across blue sky](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
### 7 Types of Proof to Use on Your Website\
\
Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![two people work at a laptop computer in a well lit office space](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665444c1733d66dc2466f298_hidden_cost_website_build.webp)](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
### The Hidden Costs of Website Builds\
\
We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.\
\
[![7 Questions to Ask Before You Build Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7da7a50db3e90e348_61e4c6ae1cac2ec91a624e80_article-sm.png)](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
### 7 Questions to Ask Before You Build Your Website\
\
7 big questions you need to answer about your website before you do anything else.\
\
[![woman on phone in office](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66767d3b2abfbef196c9548c_data-tracking-tools-phone-webdesign.webp)](https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
### 4 free tools that will level-up your marketing game\
\
Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.\
\
[![envelope_image](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf254e9506f7029c0d_5dad1be54a50f26af6aa1b96_why_ditch_newsletter_cta.jpeg)](https://www.bakercreative.com.au/post/why-its-time-to-ditch-your-newsletter)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
### Why it\'92s time to ditch your newsletter\
\
Is your newsletter call to action stifling your email list growth? Discover 3 simple fixes to elevate your email marketing game.\
\
[![creating_a_lead_magnet](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc4ff6f92025e668e2cf_leadmagnets.webp)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
### Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)\
\
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.\
\
[![website_leads_conversions](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc1f1445ad953b5337fc_3powerhacks-img.webp)](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
### 3 powerful hacks to turn your website into a lead machine\
\
Three powerful, yet simple hacks for encouraging more conversions on your website.\
\
[![seven_secrets_successful_websites](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677ca7237e56c11ebdf8b85_66399ab98e95b96249a46d35_59db097ff56f150001404ac3_baker_creative_blog10%20copy.webp)](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
### The 7 secrets of successful websites\
\
Building a website? These seven essential features will make it a roaring success.\
\
## Branding Agency Perth\
# We\'92re a strategic branding agency that repositions and evolves brands for their next phase of growth.\
\
## Branding\
\
## Don\'92t let your brand hold back your momentum.\
\
When your brand is confused or outdated, it costs you real money. It can delay important marketing efforts, negatively impact sales, and affect your ability to attract and retain the right clients and team.\
\
We can help you redefine your brand and align your team around a shared vision, preparing you for the future, without losing sight of the reputation you\'92ve already built.\
\
A rebrand shouldn\'92t feel like an overwhelming change\'97with the right planning and process it can give you new momentum and fuel an exciting new chapter.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b0300e7a2f4e8bf103c1cd_alignment.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
\
Case Study\
\
\'93Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited to expand nationally over east...\'94\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66ab0605c5a04c6a7e5398e0_eva-headshot.webp)\
\
Eva Jakobson\
\
Staffing Agency\
\
## What To Expect From the Branding Process\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b2c8b2bb4b06ad0f3d4e44_workshop.webp)\
\
### 1\\. Clarity & Alignment\
\
Not only can times of change surface differing ideas about the brand and its future, it\'92s challenging to gain perspective on your brand and communicate its nuances when you live and breathe it everyday.\
\
Our data-driven framework enables teams to find clarity and alignment on their future brand, so they can confidently express who they are and how they're unique.\
\
### 2\\. Connection & Memorability\
\
From your message to your visuals and the ideas that inform them, we\'92ll help you build a brand that deeply resonates with your ideal clients and team members.\
\
With every brand interaction, we\'92ll help you forge connection and build memorability, so you can get a better ROI on your marketing efforts.\
\
### 3\\. Efficiency & Progress\
\
The branding process is a catalyst for a rethinking of strategy, goals and processes that may otherwise have been left untouched.\
\
It not only provides teams with a clear direction and unified vision to rally around, it presents opportunities to enhance branded client and staff experiences and streamline how they\'92re delivered.\
\
## Our Capabilities\
\
### \'97\
\
### Discover how we help brands reach unprecedented levels of growth, speed and impact.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66ad9fdbca0720284bacbbf9_brand-strategy-image.webp)\
\
(\
\
1\
\
)\
\
## Brand Strategy\
\
Positioning\
\
Audience Definition\
\
Competitor Analysis\
\
Big Idea\
\
Personality & Archetypes\
\
Mission\
\
Credibility\'a0Points\
\
Vision\
\
Purpose\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66ada1b98e01bec622289f9e_VI-image.gif)\
\
(\
\
2\
\
)\
\
## Visual Identity\
\
Opportunity Analysis\
\
Colour Selection\
\
Support Graphics Production\
\
Logo Design\
\
Type Selection\
\
Photography Direction\
\
Logo Refresh\
\
Support Graphics Selection\
\
Photography Curation\
\
Visual Guidelines\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
\
(\
\
3\
\
)\
\
## Verbal\'a0Identity\
\
Voice Guidelines\
\
Key Messaging\
\
Signature Phrases\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
\
1\
\
2\
\
3\
\
(\
\
4\
\
)\
\
## Brand Collateral\
\
Websites\
\
Social Graphics\
\
Stationery\
\
Email Signatures\
\
Brochures\
\
Collateral\
\
Signage\
\
Templates\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
\
Case Study\
\
\'93I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative. The discovery model was extremely valuable and has established the brand architecture for the business well...\'94\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a9caabcfdb13f6e40990cd_668cc9c251e18efe8137c5e4_SP_Headshot.webp)\
\
Andrew Hanna\
\
Accounting Firm\
\
## A Snapshot of Our\'a0Signature Branding Process\
\
Transforming consumer insights into powerful brand experiences.\
\
Phase 1\
\
## Brand Strategy\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b0417ec25a32e16b9844af_brand-strategy-diagram.webp)\
\
Description\
\
**\uc0\u8205 ** First, we help you discover your brand\'92s unique potential and positioning. We begin with our interactive Find Your Focus workshop session, the unique framework that we developed to achieve clarity and consensus on who you are, who your customers are and what you want to be known for. This session is grounded by market research and customised to suit your goals and team.\
\
Solutions\
\
Brand Blueprint\
\
Phase 2\
\
## Brand Identity\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b0417938affc56200afa70_VI-diagram-horizontal.webp)\
\
Description\
\
Next, we\'92ll help you redefine and rebuild your brand identity. We assist in creating a visual system\'97logo, colors, fonts, and graphics\'97and a messaging system including your brand voice, writing style, and key statements. Our process considers your brand personality, positioning, and preferences, creating assets and guidelines to ensure long-term consistency for your team or suppliers.\
\
Solutions\
\
Visual Guidelines\
\
Verbal Guidelines\
\
Phase 3\
\
## Brand Activation\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b04179e1abcbaf610de544_collateral-diagram.webp)\
\
Description\
\
We\'92ll help you plan when and how you launch your new brand, and can ensure consistent application to key documents and digital assets, from your website to your email signatures, brochures and reports. We\'92ll work with you to create practical templates and assets that streamline your sales, marketing and onboarding processes and can provide support.\
\
Solutions\
\
Website\
\
Brand Collateral\
\
Brand Stationery\
\
### Branding Projects\
\
## A Select Sample of Branding Work for\
\
## Staffing Agencies, Accountants, Advertising Firms, Architects, Creative Teams and Consultants.\
\
#### Connect Staffing\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)](https://cdn.prod.website-files.com/662d2503a5fd67fafdcf8c29/662d42bb59f6e095837fe197_sands_of_time.jpg)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
Staffing Agency\
\
Revenue increased by 200%\
\
#### SPH Architects\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b2d18ebae3bc9962f21ae5_669079765f0c41884c824d2e_SPH_Thumb_1.webp)](https://cdn.prod.website-files.com/662d2503a5fd67fafdcf8c29/662d42bb59f6e095837fe197_sands_of_time.jpg)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
Perth Architects\
\
Engagement Rate +200%\
\
#### BAC Partners\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)](https://cdn.prod.website-files.com/662d2503a5fd67fafdcf8c29/662d42bb59f6e095837fe197_sands_of_time.jpg)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
Technical Services\
\
Team Growth increased by 25%\
\
#### Smarter Processing\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)](https://cdn.prod.website-files.com/662d2503a5fd67fafdcf8c29/662d42bb59f6e095837fe197_sands_of_time.jpg)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
Accounting Firm\
\
Team Growth increased by 20%\
\
#### The Brightside Agency\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b2d0eecbd1e84626377290_1.png)](https://cdn.prod.website-files.com/662d2503a5fd67fafdcf8c29/662d42bb59f6e095837fe197_sands_of_time.jpg)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b2d10f03dae372c29e8735_TBSA_9.webp)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b2d10b56723c31a3e90ae9_TBSA_8.webp)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b2d1048b8d2728b0ae0ebb_TBSA_5.webp)](https://www.bakercreative.com.au/our-services/branding-perth#)\
\
Advertising Agency\
\
Client acquisition cost reduced by 300%\
\
## FAQS\
\
## Branding Questions\
\
### How will branding benefit my business?\
\
### How will a new website benefit my business?\
\
### How will branding benefit my business?\
\
### How much does branding cost?\
\
### How much time will be required from our team?\
\
### How do you deliver your brand workshops?\
\
### How long does the branding process take?\
\
### Where can I view more of your work?\
\
### How long does a Webflow migration take?\
\
### What are the benefits of migrating to Webflow?\
\
### What happens if I don't like the design?\
\
### Do you host my website?\
\
### I want to move my website to Webflow, can you help?\
\
### Do you provide website training?\
\
### Will I be able to update my own website?\
\
### What kind of support can I expect after I launch my website?\
\
### Do you build websites in platforms other than Webflow?\
\
### How long does it take to build a custom website?\
\
### Can you update my existing website?\
\
## Ready For   What's Next?\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
### 1\
\
### Connect With Us\
\
Get in touch with us to arrange an obligation-free call to discuss your branding project. On the call we can answer any questions, and discuss how we can best help you achieve your business goals.\
\
### 2\
\
### Schedule Your Project\
\
If it\'92s a good fit, we\'92ll provide you with a quote and proposal for you to consider. If you\'92d like to work with us, say the word and we\'92ll send over all the details you need to sign on and lock in your start date.\
\
### 3\
\
### Amplify\'a0Your Growth\
\
Through our iterative, collaborative process, we will evolve your brand together, so you can stop putting your marketing on hold and start attracting the right people to your business.\
\
[Get In Touch](https://www.bakercreative.com.au/contact)\
\
## Brand Strategy Workshops\
# Brand Strategy Perth experts helping you align, focus, and grow with clarity and confidence.\
\
Navigate a major business shift, outpace a changing market, or simply find your brand's true north. Our Find Your Focus workshop unites your team, cuts through the noise, and gives you the clarity to move forward with confidence.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a3ccdba1d31504a868e690_w-img-1.avif)\
\
**You\'92ve built a strong brand\'97but the way forward feels foggy. Your website is on hold, your identity feels out of step and your message is getting lost in translation. Without clarity, every decision feels like a gamble.**\
\
### PERTH\'a0  branding   experts\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a3cd8ee7f94af9aa1db487_4.avif)\
\
## Perth Brand Strategy Workshops\
\
## Turn Ideas Into Direction\
\
The Find Your Focus workshop isn\'92t another brainstorming session. It\'92s a structured, collaborative process that gets your team aligned and sharpens your brand strategy.\
\
Together, we\'92ll turn uncertainty into a clear vision your team can own and act on. The result? A practical brand blueprint that fuels momentum, inspires confidence and positions your business to outrun ordinary.\
\
## Clarity wins clients. Here\'92s how.\
\
Our Brand Strategy Perth workshop takes you from confusion to clarity. Together, we\'92ll align your team, define your brand\'92s future, and create momentum with a clear blueprint that helps you stand out and grow in a changing market.\
\
## 1\\. **Align & Focus**\
\
We'll help you discover your brand's true potential and unique positioning. This interactive workshop is tailored to your team and your specific goals. It's grounded by market research to ensure we're building a brand that remains radically relevant to the people who count.\
\
[Get Started](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a3c6e6e30b612096367cbe_1.avif)\
\
## 2\\. Develop the Blueprint\
\
We use a data-driven framework to develop a shared understanding of your brand's future. The outcome is a clear blueprint that provides your team with a unified vision to rally around.\
\
[Get Started](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a3ca7f38c27361419167e9_3b.gif)\
\
## 3\\. Move Forward with Momentum\
\
With a clear brand strategy in place, your team can stop putting marketing on hold and start attracting the right people. We\'92ll provide a clear direction that gives your team new momentum and fuels an exciting new chapter.\
\
[Get Started](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2f57fc0364143f83daa71_6.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668cc9c251e18efe8137c5e4_SP_Headshot.webp)\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
Andrew Hanna\
\
Director\
\
,\
\
SmarterProcessing\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
## What you can expect  from our Perth brand   strategy workshops\
\
## Increased Clarity & Alignment\
\
Get your entire team on the same page with a shared understanding of your brand\'92s direction.\
\
## Boosted Team Morale\
\
Our collaborative process generates excitement among employees and empowers them to feel in control of the brand's narrative.\
\
## Brand Trust & Recognition\
\
Your brand is your promise. We'll help you craft a brand that deeply resonates with your ideal clients, making it more recognizable and trustworthy.\
\
## FAQs\
\
### How is this different from just another \'93team workshop\'94?\
\
### We\'92re busy. How much time will this take?\
\
### What if my team doesn\'92t buy in?\
\
### How do I know this will be worth the investment?\
\
### Will this disrupt our current operations?\
\
### What happens after the workshop?\
\
### Who is this best suited for?\
\
## Ready to Outrun Ordinary?\
\
Let's get your team aligned, your brand redefined, and your business ready for its next phase of growth.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6646b916d6e57206a5c00d56_1675045950953.webp)\
\
Kane Baker\
\
[Linked In](https://www.bakercreative.com.au/our-services/brand-strategy-perth#)\
\
[Book Discovery Call](https://www.bakercreative.com.au/contact)\
\
#### 1\\. Consult\
\
Schedule an obligation free 15 minute consult with our project lead.\
\
#### 2\\. Proposal\
\
If we determine we're a good fit we'll put together a custom proposal.\
\
#### 3\\. Commencement\
\
Upon acceptance you'll be invited to your kick-off meeting & project portal.\
\
### Branding\
\
Discovery Workshops\
\
Brand Messaging\
\
Logo Design\
\
Logo Refresh\
\
Colour Selection\
\
Photography Vault\
\
Supporting Elements\
\
Visual Guidelines\
\
Typography Selection\
\
Elevate your business by crafting a distinctive and memorable brand identity. With deep expertise in branding professional services firms, we\'92ll help you tell your story and build a brand that truly reflects your vision and values.\
\
### Collateral\
\
Digital Brochures\
\
Email Signatures\
\
Capability Decks\
\
Brand Stationery\
\
Social Media Graphics\
\
Make a lasting impression with engaging, interactive sales and marketing materials. Whether you need standout assets to complement your professional services website design, or supporting collateral for recruitment web design or accounting website design, we create print and digital materials that streamline your workflow, reduce your environmental footprint, and help you stand out from the competition.\
\
### Websites\
\
Site Architecture\
\
Planning\
\
Copywriting\
\
Website Graphics\
\
Website Design\
\
Website Development\
\
Interaction Design\
\
Technical SEO\
\
Our custom websites are built to not only represent your brand but also drive measurable business results. Whether you\'92re after professional services website design, accounting website design, or web design for recruitment agencies, our sites are user-friendly, SEO\uc0\u8209 optimised, and scalable to meet your evolving needs.\
\
### Integrations\
\
Booking & Scheduling\
\
Google Maps\
\
Social Media Feeds\
\
CRM Integrations\
\
Analytics & Reporting\
\
Connected where it counts. We ensures your professional services website integrates seamlessly with the tools you rely on \'97 CRMs, bookings, maps, social feeds, analytics and more \'97 so everything works together smoothly and your brand stays consistent across every channel.\
\
### Web Support\
\
Health Checks\
\
Content Updates\
\
Design Updates\
\
Technical Support\
\
Conversion Optimisation\
\
Training\
\
Let us manage your website, so you can focus on your most important work. Our team can help with performance monitoring and optimisation, conversion rate optimisation, design updates, content updates and technical support.\
\
### Asset Creation\
\
Art Direction\
\
Photography Sourcing\
\
AI Image Generation\
\
3D Assets\
\
Custom Photography\
\
Mockups\
\
On-brand visuals, without the back and forth. With deep experience in branding professional services firms, we create and source the assets you need. From custom 3D and photography to AI-generated and curated stock so every touchpoint feels consistent and considered.\
\
## Professional Services Branding\
[home link](https://www.bakercreative.com.au/)\
\
/\
\
[For Who](https://www.bakercreative.com.au/industries/all)\
\
/\
\
[Professional Services](https://www.bakercreative.com.au/industries/professional-services)\
\
## A great brand should get you hired before you even meet.\
\
Your expertise is proven, but your brand is the first impression. Our professional services website design and branding services help you build a clear and professional online presence that earns trust and brings in the right clients\'97making your pitch feel more like a formality.\
\
[Book Discovery Call](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/688ee8fc848b953ea0809edf_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6890a2dbbc0576404700d650_octavian-7.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/688ee8fc848b953ea0809edf_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6890a2dbbc0576404700d650_octavian-7.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/688ee8fc848b953ea0809edf_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6890a2dbbc0576404700d650_octavian-7.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
\
**In today's competitive service industry, your brand must be a direct reflection of your high-quality work.**\
\
**The critical challenge is knowing how to build a compelling digital presence that not only showcases your expertise but also attracts your ideal clientele.**\
\
## Smarter Processing\
\
We helped SmarterProcessing, a boutique accounting firm revitalise their brand and created a website that boosts trust and streamlines their sales and marketing.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
\
## Connect Staffing\
\
We helped Connect Staffing, a firm connecting job seekers in healthcare, aged care and hospitality, overcome inefficiencies from dual branding. Our rebrand clarified their cross-sector reach, resulting in a 200% revenue increase and national expansion.\
\
## Octavian Group\
\
We helped M&A experts revitalise their online presence and cultivate a digital experience that immediately fosters trust. Octavian Group's renewed brand identity effectively communicates their expertise and dedication.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6890a2dbbc0576404700d650_octavian-7.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b2d1048b8d2728b0ae0ebb_TBSA_5.webp)\
\
## TBSA\
\
A bold new brand and website for digital ad specialists, The Brightside Agency. We helped them reposition their marketing agency to reduce client acquisition costs by over 300%\
\
## GFA Business\
\
We helped a local South Perth accounting firm refresh their brand identity and delivered a clean, intuitive website \'97 an example of thoughtful accounting website design. The new site reinforces their trusted reputation and shows how effective accountancy websites can build confidence and credibility.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/689029ad42828a7b9a19eb36_6749339d170f39ea4f59bac0_074%20GFA%20Baker%20Creative%20241015%20JWyld.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/688eeb0668bfe5b6f25aee26_OA_4.jpg)\
\
## Outplacement Australia\
\
We partnered with Outplacement Australia, a specialist recruitment firm, to deliver a complete brand refresh\'97starting with a modern logo and extending through to a cohesive visual identity and marketing collateral.\
\
## Here's how we can help\
\
We understand that your reputation is your most valuable asset. That\'92s why we specialise in branding professional services firms and high-quality professional services website design that reflects your high standards.\
\
## Build a brand that showcases your expertise\
\
The market is crowded with competitors and it's hard to stand out without a clear identity. We build a brand that highlights your unique expertise, making your reputation undeniable.\
\
[Get Started](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
\
## Attract the right leads for your business\
\
Are you spending too much time on clients who don\'92t value your work? Whether you need accounting website design or recruitment web design, we create a digital presence that speaks directly to your ideal client\'97so the right people find you every time.\
\
[Get Started](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
\
## Earn a client\'92s trust from the very start\
\
Building trust is a lengthy process, and it can be hard to earn confidence with new prospects. Our Perth web design expertise ensures your brand communicates authority from the first click, so you can start building relationships sooner.\
\
[Get Started](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b04179e1abcbaf610de544_collateral-diagram.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66ab0612c478e97b59376b0c_eva-headshot.webp)\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
\
Eva Jakobson\
\
Director\
\
,\
\
Connect Staffing\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68885069c89b2e090dd85fff_f396b970.webp)\
\
### PERTH\'a0WEB\'a0  DESIGN\'a0&\'a0  BRANDING\'a0  EXPERTS\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b0300e7a2f4e8bf103c1cd_alignment.webp)\
\
## Why Bakercreative?\
\
## Your expertise deserves a professional partner\
\
Our experienced team knows that trust is everything in professional services. With 30+ years of combined experience and over 100 successful projects, we bring a personalised, proven approach to every brand we build.\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Certified Webflow Partner\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Official Webflow App Developer\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
100+ happy website projects shipped\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Creator of the TESS Framework\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d04c61baecf53eb3cfea_octavian-headshot.webp)\
\
We had an amazing experience working with the team at Baker Creative. Their creativity, professionalism, and attention to detail exceeded our expectations. They took the time to understand our vision and delivered outstanding results. We would highly recommend Kane and the team to anyone looking for top-notch creative services!\
\
Brendan Cockram\
\
Director\
\
,\
\
Octavian Group\
\
### Branding\
\
Discovery Workshops\
\
Brand Messaging\
\
Logo Design\
\
Logo Refresh\
\
Colour Selection\
\
Photography Vault\
\
Supporting Elements\
\
Visual Guidelines\
\
Typography Selection\
\
Elevate your business by crafting a distinctive and memorable brand identity. With deep expertise in branding professional services firms, we\'92ll help you tell your story and build a brand that truly reflects your vision and values.\
\
### Collateral\
\
Digital Brochures\
\
Email Signatures\
\
Capability Decks\
\
Brand Stationery\
\
Social Media Graphics\
\
Make a lasting impression with engaging, interactive sales and marketing materials. Whether you need standout assets to complement your professional services website design, or supporting collateral for recruitment web design or accounting website design, we create print and digital materials that streamline your workflow, reduce your environmental footprint, and help you stand out from the competition.\
\
### Websites\
\
Site Architecture\
\
Planning\
\
Copywriting\
\
Website Graphics\
\
Website Design\
\
Website Development\
\
Interaction Design\
\
Technical SEO\
\
Our custom websites are built to not only represent your brand but also drive measurable business results. Whether you\'92re after professional services website design, accounting website design, or web design for recruitment agencies, our sites are user-friendly, SEO\uc0\u8209 optimised, and scalable to meet your evolving needs.\
\
### Integrations\
\
Booking & Scheduling\
\
Google Maps\
\
Social Media Feeds\
\
CRM Integrations\
\
Analytics & Reporting\
\
Connected where it counts. We ensures your professional services website integrates seamlessly with the tools you rely on \'97 CRMs, bookings, maps, social feeds, analytics and more \'97 so everything works together smoothly and your brand stays consistent across every channel.\
\
### Web Support\
\
Health Checks\
\
Content Updates\
\
Design Updates\
\
Technical Support\
\
Conversion Optimisation\
\
Training\
\
Let us manage your website, so you can focus on your most important work. Our team can help with performance monitoring and optimisation, conversion rate optimisation, design updates, content updates and technical support.\
\
### Asset Creation\
\
Art Direction\
\
Photography Sourcing\
\
AI Generation\
\
Custom Photography\
\
3D Assets\
\
Mockups\
\
On-brand visuals, without the back and forth. With deep experience in branding professional services firms, we create and source the assets you need. From custom 3D and photography to AI-generated and curated stock so every touchpoint feels consistent and considered.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
Perfect for service professionals who can\'92t afford to look average \'97 those who rely on trust, expertise and a polished online presence to attract and convert high-value clients.\
\
## Law Firms\
\
Trust is vital for law firms. Our law firm branding and web design services combine professional branding with clear, intuitive website design to build credibility and make it easy for clients to find your expertise. With expert lawyer website design services and SEO, your firm gains visibility and stands out, helping clients feel confident during critical legal decisions.\
\
## Real Estate\
\
In real estate, a strong brand and well-designed website are essential. Our real estate website design and real estate agent branding combine high-quality visuals, easy navigation, and clear calls to action to attract buyers and sellers. SEO helps your listings reach the right audience. Together, they build trust, enhance reputation, and generate more qualified leads.\
\
## Finance\
\
Finance firms need branding that conveys trust, security, and professionalism. Our finance and accounting website design solutions create clean, user-friendly sites that clearly explain services and integrate client tools like portals and calculators. SEO attracts qualified leads seeking advice. Consistent branding and reliable accountancy sites build long-term client confidence and referrals.\
\
## Recruitment Firms\
\
Recruitment agencies must build trust with employers and job seekers. Our web design staffing agency and web design for recruitment agencies deliver strong branding with engaging websites featuring job search, application tools, and ATS integration. Effective recruitment web design boosts SEO, enhances reputation, and attracts top talent.\
\
## Healthcare\
\
In healthcare, strong medical website design and clear healthcare branding are vital to building patient trust and engagement. Whether a hospital, clinic, or dental practice, a professional online presence communicates care and expertise. Specialised dental clinic website design offers patient-friendly navigation and easy appointment booking, helping attract and retain patients.\
\
## FAQs\
\
### How will branding benefit my business?\
\
### How will a new website benefit my business?\
\
### Are your websites SEO friendly?\
\
### How much does branding cost?\
\
### How much time will be required from our team?\
\
### How much does a website cost?\
\
### Where are you located?\
\
[Back\\\\\
\\\\\
**All Industries**](https://www.bakercreative.com.au/industries/all) [Next\\\\\
\\\\\
**Food & Beverage**\\\\\
\\\\\
Wondering how thoughtful visuals & digital storytelling can elevate your culinary brand? See how we can help.\\\\\
\\\\\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2b60bbfe5e60313d4abfd_123.avif)](https://www.bakercreative.com.au/industries/food-beverage)\
\
## Get Started\
\
Let\'92s chat about your goals and how a clear brand and professional services website design can help you attract the right clients.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6646b916d6e57206a5c00d56_1675045950953.webp)\
\
Kane Baker\
\
[Linked In](https://www.bakercreative.com.au/industries/professional-services#)\
\
[Book Discovery Call](https://www.bakercreative.com.au/contact)\
\
#### 1\\. Consult\
\
Schedule an obligation free 15 minute consult with our project lead.\
\
#### 2\\. Proposal\
\
If we determine we're a good fit we'll put together a custom proposal.\
\
#### 3\\. Commencement\
\
Upon acceptance you'll be invited to your kick-off meeting & project portal.\
\
## Food & Beverage Branding\
[home link](https://www.bakercreative.com.au/)\
\
/\
\
[For Who](https://www.bakercreative.com.au/industries/all)\
\
/\
\
[Food & Beverage](https://www.bakercreative.com.au/industries/food-beverage)\
\
## Your brand should look just as good as your food.\
\
If the experience you provide is exceptional, your brand should reflect that from the first click. We\'92ll help you create a digital presence that captures your unique atmosphere and quality, so every interaction with your brand invites your customers back for more.\
\
[Book Discovery Call](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2b60bbfe5e60313d4abfd_123.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2b5de86b5fb40814997ab_web-3.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a29af356582bc42d604664_knokk_guidelines-poster.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2a02f5b3e4272baec15b3_9.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2b60bbfe5e60313d4abfd_123.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2b5de86b5fb40814997ab_web-3.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a29af356582bc42d604664_knokk_guidelines-poster.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2a02f5b3e4272baec15b3_9.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2b60bbfe5e60313d4abfd_123.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2b5de86b5fb40814997ab_web-3.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a29af356582bc42d604664_knokk_guidelines-poster.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2a02f5b3e4272baec15b3_9.avif)\
\
**Your food and beverage brand has a story that's built on your unique standards. The real challenge is translating that story into a compelling digital presence.**\
\
**We specialise in building brands that capture the essence of your offerings and connect directly with the customers you want to reach.**\
\
## Harvey Beef\
\
We helped Harvey Beef redesign their website to better align with their brand positioning. Using dynamic layouts and video, we improved brand engagement and product awareness for consumers, job seekers and distributors. Key features include a beef education page and a stockist locator to support the sales process.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d40f36cd694ec4c96967b_Placeholder.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2a26b000cb3b5c60ddcaf_harvest-road-3up.avif)\
\
## Harvest Road\
\
As a leading agribusiness in Western Australia, Harvest Road wanted to highlight their premium brands and present their values to consumers and potential employees. We used video, photography, and dynamic layouts to create a modern and engaging website that tells their story.\
\
## Leeuwin Coast\
\
We helped Leeuwin Coast better connect with potential buyers and generate interest in their premium shellfish. The outcome is an elevated, user-friendly website with an interactive 'where to buy' page and targeted landing pages to support their sales efforts.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2a02f5b3e4272baec15b3_9.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
\
## Kuppa Coffee\
\
We helped Kuppa Coffee establish their online presence to better communicate their brand and story. We enhanced their existing visual guidelines with new typefaces and a hand-drawn elements to add warmth and character. The result is an engaging website built in Webflow that the team can easily update.\
\
## KNOKK\
\
We helped KNOKK create a strong visual identity for its high-quality coffee knock boxes. The outcome is a polished brand identity that ensures they stand out in the market and positioned for long-term success.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d40f36cd694ec4c96967b_Placeholder.png)\
\
## Endeavour Foods\
\
We helped seafood specialists Endeavour Foods refresh their identity. We delivered a new visual identity, brand guidelines, website and a full digital asset library.\
\
## Here's how we can help\
\
Your brand is a reflection of your quality and passion. We help you create a brand and website that captures your unique story, so you can connect with more customers and stand out from the crowd.\
\
## Create a brand that stands out in the market\
\
It's tough to stand out when the market is flooded with similar products. We create a distinct brand and website that tells your story and connects with customers on a deeper level.\
\
[Get Started](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2b1144f772123c813db57_1.avif)\
\
## Connect with consumers and their evolving tastes\
\
Today\'92s consumers want transparency and unique experiences, which can be hard to communicate. We help you define your unique values and build a brand that authentically showcases what makes you special.\
\
[Get Started](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2b3ae0eb2372b7d308d7d_Process-1.avif)\
\
## Increase orders and reservations\
\
Your online presence isn\'92t converting as many customers as it could. We design a brand and website experience that's as satisfying as your food, making it easy to book a table or place an order.\
\
[Get Started](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2b284b9ba6a7bf7e0917e_web-1.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d13c5d841b499b8baf29_HB-headshot.webp)\
\
"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
\
Monica Slack\
\
Marketing Manager\
\
,\
\
Harvey Beef\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68885069c89b2e090dd85fff_f396b970.webp)\
\
### PERTH\'a0WEB\'a0  DESIGN\'a0&\'a0  BRANDING\'a0  EXPERTS\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b0300e7a2f4e8bf103c1cd_alignment.webp)\
\
## Why Bakercreative?\
\
## A Recipe for Success\
\
Just like you meticulously craft every dish, we meticulously build every brand. With over 30 years of combined experience and more than 100 successful projects, we bring a personalised, proven approach to your brand. We're here to translate your passion for your product into a compelling digital experience.\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Certified Webflow Partner\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Official Webflow App Developer\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
100+ happy website projects shipped\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Creator of the TESS Framework\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6656b7c8590157a76211bea8_1694700610668.jpg)\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
\
Tamsin Elder\
\
Marketing Assistant\
\
,\
\
Harvest Road\
\
### Branding\
\
Discovery Workshops\
\
Brand Messaging\
\
Logo Design\
\
Logo Refresh\
\
Colour Selection\
\
Photography Vault\
\
Supporting Elements\
\
Visual Guidelines\
\
Typography Selection\
\
Elevate your business by crafting a distinctive and memorable brand identity. With deep expertise in branding professional services firms, we\'92ll help you tell your story and build a brand that truly reflects your vision and values.\
\
### Collateral\
\
Digital Brochures\
\
Email Signatures\
\
Capability Decks\
\
Brand Stationery\
\
Social Media Graphics\
\
Make a lasting impression with engaging, interactive sales and marketing materials. Whether you need standout assets to complement your professional services website design, or supporting collateral for recruitment web design or accounting website design, we create print and digital materials that streamline your workflow, reduce your environmental footprint, and help you stand out from the competition.\
\
### Websites\
\
Site Architecture\
\
Planning\
\
Copywriting\
\
Website Graphics\
\
Website Design\
\
Website Development\
\
Interaction Design\
\
Technical SEO\
\
Our custom websites are built to not only represent your brand but also drive measurable business results. Whether you\'92re after professional services website design, accounting website design, or web design for recruitment agencies, our sites are user-friendly, SEO\uc0\u8209 optimised, and scalable to meet your evolving needs.\
\
### Integrations\
\
Booking & Scheduling\
\
Google Maps\
\
Social Media Feeds\
\
CRM Integrations\
\
Analytics & Reporting\
\
Connected where it counts. We ensures your professional services website integrates seamlessly with the tools you rely on \'97 CRMs, bookings, maps, social feeds, analytics and more \'97 so everything works together smoothly and your brand stays consistent across every channel.\
\
### Web Support\
\
Health Checks\
\
Content Updates\
\
Design Updates\
\
Technical Support\
\
Conversion Optimisation\
\
Training\
\
Let us manage your website, so you can focus on your most important work. Our team can help with performance monitoring and optimisation, conversion rate optimisation, design updates, content updates and technical support.\
\
### Asset Creation\
\
Art Direction\
\
Photography Sourcing\
\
AI Image Generation\
\
3D Assets\
\
Custom Photography\
\
Mockups\
\
On-brand visuals, without the back and forth. With deep experience in branding professional services firms, we create and source the assets you need. From custom 3D and photography to AI-generated and curated stock so every touchpoint feels consistent and considered.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
For food & beverage businesses who can't afford to be average. We can help you build a brand that authentically showcases what makes you special.\
\
## Food Producers\
\
We help food producers build a polished online presence that earns trust and highlights their product's quality. Our web design and branding ensures you attract high-value clients and distributors who value expertise.\
\
## Food Wholesalers\
\
We design and brand professional websites for food wholesalers. Our work helps you project a professional image that matches your scale, attracts distributors and restaurants, and simplifies the sales process for your high-value B2B clients.\
\
## Restaurants & Bars\
\
We design websites and branding for restaurants and bars that capture your venue's unique character. Our work helps you stand out from the competition, attract new diners, and turn your online visitors into reservations and paying customers.\
\
## FAQs\
\
### How will branding benefit my business?\
\
### How will a new website benefit my business?\
\
### Are your websites SEO friendly?\
\
### How much does branding cost?\
\
### How much time will be required from our team?\
\
### How much does a website cost?\
\
### Where are you located?\
\
[Next\\\\\
\\\\\
**All Industries**](https://www.bakercreative.com.au/industries/all) [Next\\\\\
\\\\\
**Professional Services**\\\\\
\\\\\
Looking for strategic design and a sharp online presence. See how we help professionals leave a lasting impression.\\\\\
\\\\\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/689029ad42828a7b9a19eb36_6749339d170f39ea4f59bac0_074%20GFA%20Baker%20Creative%20241015%20JWyld.avif)](https://www.bakercreative.com.au/industries/professional-services)\
\
## Get Started Today\
\
We can discuss your unique story and how to create a digital presence that captures your passion and quality. This call is a chance for us to understand your needs with no obligation.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6646b916d6e57206a5c00d56_1675045950953.webp)\
\
Kane Baker\
\
[Linked In](https://www.bakercreative.com.au/industries/food-beverage#)\
\
[Book Discovery Call](https://www.bakercreative.com.au/contact)\
\
#### 1\\. Consult\
\
Schedule an obligation free 15 minute consult with our project lead.\
\
#### 2\\. Proposal\
\
If we determine we're a good fit we'll put together a custom proposal.\
\
#### 3\\. Commencement\
\
Upon acceptance you'll be invited to your kick-off meeting & project portal.\
\
## Tech Branding Solutions\
[home link](https://www.bakercreative.com.au/)\
\
/\
\
[For Who](https://www.bakercreative.com.au/industries/all)\
\
/\
\
[Technology &\'a0SaAs](https://www.bakercreative.com.au/industries/technology-saas#)\
\
## Great tech shouldn't be hard for customers to understand.\
\
Your product is powerful, but communicating its value shouldn't be a challenge. We create clear, clean brand identities and websites that make your tech easy to understand, so you can spend less time explaining and more time selling.\
\
[Book Discovery Call](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2ee63e2b27b71e6def62f_2.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2e58f71f0579ac6ec1f82_formiqa-home-16-10.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2ee63e2b27b71e6def62f_2.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2e58f71f0579ac6ec1f82_formiqa-home-16-10.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2ee63e2b27b71e6def62f_2.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2e58f71f0579ac6ec1f82_formiqa-home-16-10.avif)\
\
**In the competitive SaaS and technology industry, your brand must be a true reflection of your product's innovation and reliability.**\
\
**The critical challenge is knowing how to build a powerful digital presence that not only showcases your cutting-edge platform but also attracts your ideal enterprise clients.**\
\
## **Risk Management Technologies**\
\
We transformed RMT's (a B2B SaaS company) brand and website to better highlight their product and difference leading to a 382% increase in book a demo leads.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d40f36cd694ec4c96967b_Placeholder.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
\
## BAC\
\
We redefined Hubspot specialists BAC's brand, visual identity and website to better represent their expertise and differentiate them.\
\
## Formiqa\
\
We designed the brand and website for Formiqa, an AI & Automation Agency, to showcase their solutions that streamline B2B operations and boost revenue.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d40f36cd694ec4c96967b_Placeholder.png)\
\
## Bluebox\'a0Solutions\
\
We reimagined the logo and visual identity for Bluebox, a SharePoint company, to create a more modern and simple brand.\
\
## TooEasy Labs\
\
We helped TooEasy create a cohesive brand and build a visually engaging Webflow website. Our art direction and imagery brought their platform to life, helping freelancers and agencies build stunning sites more efficiently.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d40f36cd694ec4c96967b_Placeholder.png)\
\
## Here's how we can help\
\
Your product's innovation should be at the forefront of your brand. We help you simplify your message and build a digital presence that clearly communicates your value and attracts the right users.\
\
## Create a brand that stands out from the competition\
\
The market is highly competitive, and it's difficult to show what makes your product unique. We define your brand's unique value and build a digital presence that helps you stand out and get noticed.\
\
[Get Started](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2f57fc0364143f83daa71_6.avif)\
\
## Simplify your sales cycle and gain alignment\
\
Multiple stakeholders need convincing, and the journey from prospect to customer can take months. We build a clear brand and website that speaks to everyone at the table, helping you simplify the decision-making process.\
\
[Get Started](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/668cd9174c2d6b820b557691_668a15da643c77cd14541f8b_rmt-feed.webp)\
\
## Make your product's value easy to understand\
\
Your technology is powerful, but explaining it clearly to customers is a challenge. We create a simple, trustworthy brand and website that makes your value easy to understand, so your tech can do the talking.\
\
[Get Started](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2f51a752b43136e0f3a4c_5.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d2037a6717867338c9b8_BAC-headshot.webp)\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
Rod Moynihan\
\
Director\
\
,\
\
BAC Partners\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68885069c89b2e090dd85fff_f396b970.webp)\
\
### PERTH\'a0WEB\'a0  DESIGN\'a0&\'a0  BRANDING\'a0  EXPERTS\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b0300e7a2f4e8bf103c1cd_alignment.webp)\
\
## Why Bakercreative?\
\
## Clarity for your tech brand\
\
Our deep understanding of technology makes us the ideal partner for your SaaS or tech brand. With over 30 years of combined experience, our small team of experts offers a personalised service.\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Certified Webflow Partner\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Official Webflow App Developer\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
100+ happy website projects shipped\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Creator of the TESS Framework\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
Katie O'Mahony\
\
Marketing Manager\
\
,\
\
RMT\
\
### Branding\
\
Discovery Workshops\
\
Brand Messaging\
\
Logo Design\
\
Logo Refresh\
\
Colour Selection\
\
Photography Vault\
\
Supporting Elements\
\
Visual Guidelines\
\
Typography Selection\
\
Elevate your business by crafting a distinctive and memorable brand identity. With deep expertise in branding professional services firms, we\'92ll help you tell your story and build a brand that truly reflects your vision and values.\
\
### Collateral\
\
Digital Brochures\
\
Email Signatures\
\
Capability Decks\
\
Brand Stationery\
\
Social Media Graphics\
\
Make a lasting impression with engaging, interactive sales and marketing materials. Whether you need standout assets to complement your professional services website design, or supporting collateral for recruitment web design or accounting website design, we create print and digital materials that streamline your workflow, reduce your environmental footprint, and help you stand out from the competition.\
\
### Websites\
\
Site Architecture\
\
Planning\
\
Copywriting\
\
Website Graphics\
\
Website Design\
\
Website Development\
\
Interaction Design\
\
Technical SEO\
\
Our custom websites are built to not only represent your brand but also drive measurable business results. Whether you\'92re after professional services website design, accounting website design, or web design for recruitment agencies, our sites are user-friendly, SEO\uc0\u8209 optimised, and scalable to meet your evolving needs.\
\
### Integrations\
\
Booking & Scheduling\
\
Google Maps\
\
Social Media Feeds\
\
CRM Integrations\
\
Analytics & Reporting\
\
Connected where it counts. We ensures your professional services website integrates seamlessly with the tools you rely on \'97 CRMs, bookings, maps, social feeds, analytics and more \'97 so everything works together smoothly and your brand stays consistent across every channel.\
\
### Web Support\
\
Health Checks\
\
Content Updates\
\
Design Updates\
\
Technical Support\
\
Conversion Optimisation\
\
Training\
\
Let us manage your website, so you can focus on your most important work. Our team can help with performance monitoring and optimisation, conversion rate optimisation, design updates, content updates and technical support.\
\
### Asset Creation\
\
Art Direction\
\
Photography Sourcing\
\
AI Image Generation\
\
3D Assets\
\
Custom Photography\
\
Mockups\
\
On-brand visuals, without the back and forth. With deep experience in branding professional services firms, we create and source the assets you need. From custom 3D and photography to AI-generated and curated stock so every touchpoint feels consistent and considered.\
\
## FAQs\
\
### How will branding benefit my business?\
\
### How will a new website benefit my business?\
\
### Are your websites SEO friendly?\
\
### How much does branding cost?\
\
### How much time will be required from our team?\
\
### How much does a website cost?\
\
### Where are you located?\
\
[Next\\\\\
\\\\\
**All Industries**](https://www.bakercreative.com.au/industries/all) [Next\\\\\
\\\\\
**Professional Services**\\\\\
\\\\\
Looking for strategic design and a sharp online presence. See how we help professionals leave a lasting impression.\\\\\
\\\\\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/689029ad42828a7b9a19eb36_6749339d170f39ea4f59bac0_074%20GFA%20Baker%20Creative%20241015%20JWyld.avif)](https://www.bakercreative.com.au/industries/professional-services)\
\
## Get Started Today\
\
Let\'92s discuss your product and how a clear, confident brand can help you stand out and attract the right users. This call is a chance for us to understand your needs with no obligation.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6646b916d6e57206a5c00d56_1675045950953.webp)\
\
Kane Baker\
\
[Linked In](https://www.bakercreative.com.au/industries/technology-saas#)\
\
[Book Discovery Call](https://www.bakercreative.com.au/contact)\
\
#### 1\\. Consult\
\
Schedule an obligation free 15 minute consult with our project lead.\
\
#### 2\\. Proposal\
\
If we determine we're a good fit we'll put together a custom proposal.\
\
#### 3\\. Commencement\
\
Upon acceptance you'll be invited to your kick-off meeting & project portal.\
\
## Design & Construction Branding\
[home link](https://www.bakercreative.com.au/)\
\
/\
\
[For Who](https://www.bakercreative.com.au/industries/all)\
\
/\
\
[Design & Construction](https://www.bakercreative.com.au/industries/design-construction#)\
\
## Showcase your craftsmanship with a brand that\'92s built to last.\
\
The quality of your work is visible in every project you complete. We build brand and website that truly showcases your portfolio and passion, creating a digital space that stands as a lasting testament to your design and construction skills.\
\
[Book Discovery Call](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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**In the competitive world of design and construction, your brand must be a direct reflection of your architectural excellence and craftsmanship.**\
\
**The critical challenge is building a powerful digital presence that not only showcases your project portfolio but also attracts your ideal clients.**\
\
## SPH Architects\
\
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d40f36cd694ec4c96967b_Placeholder.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660f8852fc6b8fc2fdfd03d4_658f7d45007bdd67e319b19d_solar-gradient-p-1080-2.webp)\
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## Tristan Pierce\
\
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.\
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## Spatial Architects\
\
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660f8852fc6b8fc2fdfd03d4_658f7d45007bdd67e319b19d_solar-gradient-p-1080-2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d40f36cd694ec4c96967b_Placeholder.png)\
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## Blane Brackenridge\
\
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.\
\
## Volatiles Lighting\
\
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660f8852fc6b8fc2fdfd03d4_658f7d45007bdd67e319b19d_solar-gradient-p-1080-2.webp)\
\
## Here's how we can help\
\
We build brand-focused websites that will help your Service-based business thrive. With our Service based experience, we know how to boost your Agency\'92s excellence.\
\
## Build a brand that reflects the quality of your work\
\
Your portfolio is impressive, but your brand isn't attracting the right clients. We help you build a professional digital presence that truly showcases your expertise, drawing in the high-quality projects you deserve.\
\
[Get Started](https://www.bakercreative.com.au/industries/design-construction#)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
\
## Create a reliable and powerful lead generation machine\
\
Word-of-mouth is great, but it can be unpredictable and limit your growth. We build a brand and website that serves as a powerful referral engine, generating a steady stream of qualified leads.\
\
[Get Started](https://www.bakercreative.com.au/industries/design-construction#)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
\
## Align your brand with your high-end craftsmanship\
\
Your reputation for craftsmanship and quality isn't visible online. We create a brand identity that captures the professionalism and elegance of your work, positioning you as an industry leader.\
\
[Get Started](https://www.bakercreative.com.au/industries/design-construction#)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d25864413003e61d0514_BB-headshot.webp)\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
\
Blane Brackenridge\
\
Director\
\
,\
\
Blane Brackenridge\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68885069c89b2e090dd85fff_f396b970.webp)\
\
### PERTH\'a0WEB\'a0  DESIGN\'a0&\'a0  BRANDING\'a0  EXPERTS\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b0300e7a2f4e8bf103c1cd_alignment.webp)\
\
## Why Bakercreative?\
\
## A brand built on quality\
\
A brand built on quality\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Certified Webflow Partner\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Official Webflow App Developer\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
100+ happy website projects shipped\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Creator of the TESS Framework\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668cdcc55c28fc8899f46df0_SPH_headshot.webp)\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
Lisa Hunt\
\
Co-Director\
\
,\
\
SPH Architects\
\
### Branding\
\
Discovery Workshops\
\
Brand Messaging\
\
Logo Design\
\
Logo Refresh\
\
Colour Selection\
\
Photography Vault\
\
Supporting Elements\
\
Visual Guidelines\
\
Typography Selection\
\
Elevate your business by crafting a distinctive and memorable brand identity. With deep expertise in branding professional services firms, we\'92ll help you tell your story and build a brand that truly reflects your vision and values.\
\
### Collateral\
\
Digital Brochures\
\
Email Signatures\
\
Capability Decks\
\
Brand Stationery\
\
Social Media Graphics\
\
Make a lasting impression with engaging, interactive sales and marketing materials. Whether you need standout assets to complement your professional services website design, or supporting collateral for recruitment web design or accounting website design, we create print and digital materials that streamline your workflow, reduce your environmental footprint, and help you stand out from the competition.\
\
### Websites\
\
Site Architecture\
\
Planning\
\
Copywriting\
\
Website Graphics\
\
Website Design\
\
Website Development\
\
Interaction Design\
\
Technical SEO\
\
Our custom websites are built to not only represent your brand but also drive measurable business results. Whether you\'92re after professional services website design, accounting website design, or web design for recruitment agencies, our sites are user-friendly, SEO\uc0\u8209 optimised, and scalable to meet your evolving needs.\
\
### Integrations\
\
Booking & Scheduling\
\
Google Maps\
\
Social Media Feeds\
\
CRM Integrations\
\
Analytics & Reporting\
\
Connected where it counts. We ensures your professional services website integrates seamlessly with the tools you rely on \'97 CRMs, bookings, maps, social feeds, analytics and more \'97 so everything works together smoothly and your brand stays consistent across every channel.\
\
### Web Support\
\
Health Checks\
\
Content Updates\
\
Design Updates\
\
Technical Support\
\
Conversion Optimisation\
\
Training\
\
Let us manage your website, so you can focus on your most important work. Our team can help with performance monitoring and optimisation, conversion rate optimisation, design updates, content updates and technical support.\
\
### Asset Creation\
\
Art Direction\
\
Photography Sourcing\
\
AI Image Generation\
\
3D Assets\
\
Custom Photography\
\
Mockups\
\
On-brand visuals, without the back and forth. With deep experience in branding professional services firms, we create and source the assets you need. From custom 3D and photography to AI-generated and curated stock so every touchpoint feels consistent and considered.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
For travel and hospitality businesses that can\'92t settle for ordinary. We help you build a brand that authentically showcases what makes your venue or experience truly special.\
\
## Heading\
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Text\
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## Heading\
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Text\
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## Heading\
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Text\
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## FAQs\
\
### How will branding benefit my business?\
\
### How will a new website benefit my business?\
\
### Are your websites SEO friendly?\
\
### How much does branding cost?\
\
### How much time will be required from our team?\
\
### How much does a website cost?\
\
### Where are you located?\
\
[Next\\\\\
\\\\\
**All Industry**](https://www.bakercreative.com.au/industries/all) [Next\\\\\
\\\\\
**Professional Services**\\\\\
\\\\\
Looking for strategic design and a sharp online presence. See how we help professionals leave a lasting impression.\\\\\
\\\\\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660f8852fc6b8fc2fdfd03d4_658f7d45007bdd67e319b19d_solar-gradient-p-1080-2.webp)](https://www.bakercreative.com.au/industries/professional-services)\
\
## Get Started Today\
\
Lets discuss how a professional brand and website can help you attract better projects. This call is a chance for us to understand your needs with no obligation.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6646b916d6e57206a5c00d56_1675045950953.webp)\
\
Kane Baker\
\
[Linked In](https://www.bakercreative.com.au/industries/design-construction#)\
\
[Book Discovery Call](https://www.bakercreative.com.au/contact)\
\
#### 1\\. Consult\
\
Schedule an obligation free 15 minute consult with our project lead.\
\
#### 2\\. Proposal\
\
If we determine we're a good fit we'll put together a custom proposal.\
\
#### 3\\. Commencement\
\
Upon acceptance you'll be invited to your kick-off meeting & project portal.\
\
## Travel & Hospitality Branding\
[home link](https://www.bakercreative.com.au/)\
\
/\
\
[For Who](https://www.bakercreative.com.au/industries/all)\
\
/\
\
[TRavel & Hospitality](https://www.bakercreative.com.au/industries/travel-hospiltality)\
\
## Capturing the feeling of being there before they book.\
\
Your location and service create unforgettable moments for your guests. We help you translate that magic into a brand and website that builds anticipation, so future guests can see themselves there before they even pack their bags.\
\
[Book Discovery Call](https://www.bakercreative.com.au/contact)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6890314755b644223e579b7b_655abc8252e85fb00026239f_samphire-cover.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2dca9fb1f74245f29a30a_04a192135865673.61ef98784fc0b.avif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2c4fc384de77e2c54c1d0_pg-home-poster.avif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2dd99813dcfc40a3e97f6_web-5.avif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6890314755b644223e579b7b_655abc8252e85fb00026239f_samphire-cover.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2dca9fb1f74245f29a30a_04a192135865673.61ef98784fc0b.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2c4fc384de77e2c54c1d0_pg-home-poster.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2dd99813dcfc40a3e97f6_web-5.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6890314755b644223e579b7b_655abc8252e85fb00026239f_samphire-cover.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2dca9fb1f74245f29a30a_04a192135865673.61ef98784fc0b.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2c4fc384de77e2c54c1d0_pg-home-poster.avif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2dd99813dcfc40a3e97f6_web-5.avif)\
\
**A remarkable guest experience starts with a brand that truly represents it. The challenge is building a digital presence that captures your venue\'92s unique atmosphere while attracting your ideal guests.**\
\
## Prendiville Group\
\
We designed and built a custom Webflow website for Prendiville Group, showcasing their iconic venues, highlighting their unique establishment, integrating recruitment tools and supporting the sales process.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d40f36cd694ec4c96967b_Placeholder.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2c189da4c4a50879c2e41_hhv-stationery.avif)\
\
## Hidden Hills Villas\
\
Through a complete rebrand and Webflow redesign, Hidden Hills Villas saw its website modernised, usability enhanced, and direct bookings soar by more than 300% in year one.\
\
## Camp America\
\
Using Webflow, we refreshed Camp America\'92s website with immersive visuals and clear storytelling, improving engagement and making it easier for students to explore and enroll in summer programs.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2d81c20b5103a7a0a4b2c_web-4.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2dd99813dcfc40a3e97f6_web-5.avif)\
\
## AIFS\
\
We refreshed AIFS Educational Travel\'92s website to strengthen their online presence and improve usability, helping students and educators easily explore programs and engage with the brand.\
\
## Cottelsoe Beach Hotel\
\
We crafted responsive HTML email templates for Cottesloe Beach Hotel, making booking confirmations and guest updates visually appealing, mobile-friendly, and aligned with their brand for a seamless guest experience.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2cd6c480488eb5a8ceb16_em-1(1).avif)\
\
## Here's how we can help\
\
We know how important it is to inspire trust and excitement in your potential guests. We help you create a powerful brand and website that truly captures the magic of your experience.\
\
## Inspire direct bookings and build your own audience\
\
These platforms take a percentage of your revenue and put you in a sea of competitors. We build a brand and website that inspires direct bookings and gives you more control over your customer relationships.\
\
[Get Started](https://www.bakercreative.com.au/industries/travel-hospiltality#)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2c909b4be2f7b630769ef_web-6.jpg)\
\
## Take control of your online reputation\
\
Reviews and online conversations can be unpredictable, impacting your brand's reputation. We help you create a consistent digital experience that builds trust, turning happy guests into powerful brand advocates.\
\
[Get Started](https://www.bakercreative.com.au/industries/travel-hospiltality#)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6890314755b644223e579b7b_655abc8252e85fb00026239f_samphire-cover.webp)\
\
## Stand out from other destinations\
\
The market is saturated with options, making it hard to capture a traveler\'92s attention. We craft a brand that highlights your unique atmosphere and story, so people feel connected to your experience before they arrive.\
\
[Get Started](https://www.bakercreative.com.au/industries/travel-hospiltality#)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68a2ca070123c0be1502fa6c_stationery-2.avif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d1904e1748c156930290_prendiville-headshot.webp)\
\
"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
\
Michael Prendiville\
\
Marketing Director\
\
,\
\
Prendiville Group\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68885069c89b2e090dd85fff_f396b970.webp)\
\
### PERTH\'a0WEB\'a0  DESIGN\'a0&\'a0  BRANDING\'a0  EXPERTS\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b0300e7a2f4e8bf103c1cd_alignment.webp)\
\
## Why Bakercreative?\
\
## Attention to Detail, Always\
\
In hospitality, every detail matters. Our small, dedicated team brings over 30 years of combined experience to help you capture the magic of your guest experience.\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Certified Webflow Partner\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Official Webflow App Developer\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
100+ happy website projects shipped\
\
Check Streamline Icon: https://streamlinehq.com\
\
\
Creator of the TESS Framework\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668ce766df8704a876c71879_HHV-headshot.webp)\
\
"I can\'92t emphasise how happy I am. Thank you for your amazing work...the site is absolutely fantastic and we are very happy with the outcome.\'94\
\
Max Loong\
\
Founder\
\
,\
\
Hidden Hills Villas\
\
### Branding\
\
Discovery Workshops\
\
Brand Messaging\
\
Logo Design\
\
Logo Refresh\
\
Colour Selection\
\
Photography Vault\
\
Supporting Elements\
\
Visual Guidelines\
\
Typography Selection\
\
Elevate your business by crafting a distinctive and memorable brand identity. With deep expertise in branding professional services firms, we\'92ll help you tell your story and build a brand that truly reflects your vision and values.\
\
### Collateral\
\
Digital Brochures\
\
Email Signatures\
\
Capability Decks\
\
Brand Stationery\
\
Social Media Graphics\
\
Make a lasting impression with engaging, interactive sales and marketing materials. Whether you need standout assets to complement your professional services website design, or supporting collateral for recruitment web design or accounting website design, we create print and digital materials that streamline your workflow, reduce your environmental footprint, and help you stand out from the competition.\
\
### Websites\
\
Site Architecture\
\
Planning\
\
Copywriting\
\
Website Graphics\
\
Website Design\
\
Website Development\
\
Interaction Design\
\
Technical SEO\
\
Our custom websites are built to not only represent your brand but also drive measurable business results. Whether you\'92re after professional services website design, accounting website design, or web design for recruitment agencies, our sites are user-friendly, SEO\uc0\u8209 optimised, and scalable to meet your evolving needs.\
\
### Integrations\
\
Booking & Scheduling\
\
Google Maps\
\
Social Media Feeds\
\
CRM Integrations\
\
Analytics & Reporting\
\
Connected where it counts. We ensures your professional services website integrates seamlessly with the tools you rely on \'97 CRMs, bookings, maps, social feeds, analytics and more \'97 so everything works together smoothly and your brand stays consistent across every channel.\
\
### Web Support\
\
Health Checks\
\
Content Updates\
\
Design Updates\
\
Technical Support\
\
Conversion Optimisation\
\
Training\
\
Let us manage your website, so you can focus on your most important work. Our team can help with performance monitoring and optimisation, conversion rate optimisation, design updates, content updates and technical support.\
\
### Asset Creation\
\
Art Direction\
\
Photography Sourcing\
\
AI Image Generation\
\
3D Assets\
\
Custom Photography\
\
Mockups\
\
On-brand visuals, without the back and forth. With deep experience in branding professional services firms, we create and source the assets you need. From custom 3D and photography to AI-generated and curated stock so every touchpoint feels consistent and considered.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
\
For travel and hospitality businesses that can\'92t settle for ordinary. We help you build a brand that authentically showcases what makes your venue or experience truly special.\
\
## Hotels & Resorts\
\
Struggling to stand out in a crowded market? Your brand and website are your first impression. A strong digital presence showcases your unique amenities, builds trust, and drives direct bookings, turning casual visitors into loyal guests.\
\
## Summer Camps\
\
Finding it hard to attract campers and parents online? A compelling brand and website communicate your camp\'92s values, programs, and safety standards, inspiring confidence and boosting enrollment while making your camp memorable before they even arrive.\
\
## Luxury Retreats\
\
For high-end retreats, your brand and website must reflect exclusivity, elegance, and experience. A polished, cohesive presence reassures guests, highlights unique offerings, and converts interest into premium bookings.\
\
## FAQs\
\
### How will branding benefit my business?\
\
### How will a new website benefit my business?\
\
### Are your websites SEO friendly?\
\
### How much does branding cost?\
\
### How much time will be required from our team?\
\
### How much does a website cost?\
\
### Where are you located?\
\
[Next\\\\\
\\\\\
**All Industries**](https://www.bakercreative.com.au/industries/all) [Next\\\\\
\\\\\
**Professional Services**\\\\\
\\\\\
Looking for strategic design and a sharp online presence. See how we help professionals leave a lasting impression.\\\\\
\\\\\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/689029ad42828a7b9a19eb36_6749339d170f39ea4f59bac0_074%20GFA%20Baker%20Creative%20241015%20JWyld.avif)](https://www.bakercreative.com.au/industries/professional-services)\
\
## Get Started Today\
\
Let\'92s talk about your vision and how a compelling brand and website can help you inspire direct bookings and create lasting impressions.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6646b916d6e57206a5c00d56_1675045950953.webp)\
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Kane Baker\
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[Linked In](https://www.bakercreative.com.au/industries/travel-hospiltality#)\
\
[Book Discovery Call](https://www.bakercreative.com.au/contact)\
\
#### 1\\. Consult\
\
Schedule an obligation free 15 minute consult with our project lead.\
\
#### 2\\. Proposal\
\
If we determine we're a good fit we'll put together a custom proposal.\
\
#### 3\\. Commencement\
\
Upon acceptance you'll be invited to your kick-off meeting & project portal.\
\
## Arts & Culture Branding\
[home link](https://www.bakercreative.com.au/)\
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/\
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[For Who](https://www.bakercreative.com.au/industries/all)\
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/\
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[Arts & Entertainment](https://www.bakercreative.com.au/industries/arts-culture)\
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## Your Creative Vision Deserves a Bigger Stage Online.\
\
The art and the artists are the heart of what you do. We help you build a brand and website that honors that vision, creating a platform that shares your story, engages your community and brings your work to a wider audience.\
\
[Book Discovery Call](https://www.bakercreative.com.au/contact)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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**In the world of arts and culture, your brand must authentically represent your creative vision and passion.**\
\
**The crucial challenge is knowing how to build a powerful digital presence that not only showcases your work but also engages with and attracts your target audience.**\
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## Williams Creative\
\
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d40f36cd694ec4c96967b_Placeholder.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660f8852fc6b8fc2fdfd03d4_658f7d45007bdd67e319b19d_solar-gradient-p-1080-2.webp)\
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## AWGA\
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.\
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## The Farm\
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d40f36cd694ec4c96967b_Placeholder.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660f8852fc6b8fc2fdfd03d4_658f7d45007bdd67e319b19d_solar-gradient-p-1080-2.webp)\
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## FORM\
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.\
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## Creative Schools\
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660f8852fc6b8fc2fdfd03d4_658f7d45007bdd67e319b19d_solar-gradient-p-1080-2.webp)\
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## Here's how we can help\
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Your mission and vision are at the heart of what you do. We help you build a brand that tells your unique story, so you can engage with your audience and make a lasting impact.\
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## Capture attention in a crowded media landscape\
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You're competing for attention with countless other entertainment options. We build a brand and website that cuts through the noise and captures the essence of your creative vision, drawing a larger audience to your work.\
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[Get Started](https://www.bakercreative.com.au/industries/arts-culture#)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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## Share your brand\'92s authentic story\
\
The value of your work is often lost in translation between the physical and digital world. We create a brand that authentically communicates your unique story and purpose, so your community feels connected to your work.\
\
[Get Started](https://www.bakercreative.com.au/industries/arts-culture#)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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## Attract the support and funding you need to thrive\
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Limited budgets make it hard to reach the right patrons and sponsors. We design a professional digital presence that clearly articulates your value and impact, helping you attract the support you need to thrive.\
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[Get Started](https://www.bakercreative.com.au/industries/arts-culture#)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d428c2d659c7c7f4f6b01_solar-gradient.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d2ff85859ed433a514f0_WC-headshot.webp)\
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"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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Blake Williams\
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Founder\
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,\
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Williams Creative\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/68885069c89b2e090dd85fff_f396b970.webp)\
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### PERTH\'a0WEB\'a0  DESIGN\'a0&\'a0  BRANDING\'a0  EXPERTS\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66b0300e7a2f4e8bf103c1cd_alignment.webp)\
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## Why Bakercreative?\
\
## Your story, told with purpose\
\
Bringing a creative vision to life requires a personal touch and deep respect for your work. Our small team offers over 30 years of combined experience, ensuring your brand story is told with authenticity.\
\
Check Streamline Icon: https://streamlinehq.com\
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Certified Webflow Partner\
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Check Streamline Icon: https://streamlinehq.com\
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Official Webflow App Developer\
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Check Streamline Icon: https://streamlinehq.com\
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100+ happy website projects shipped\
\
Check Streamline Icon: https://streamlinehq.com\
\
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Creator of the TESS Framework\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6889d3b1c828e151dddc4a20_TF-headshot.webp)\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
\
Helen Taylor Mack\
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Co-Director\
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,\
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The Farm\
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### Branding\
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Discovery Workshops\
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Brand Messaging\
\
Logo Design\
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Logo Refresh\
\
Colour Selection\
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Photography Vault\
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Supporting Elements\
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Visual Guidelines\
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Typography Selection\
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Elevate your business by crafting a distinctive and memorable brand identity. With deep expertise in branding professional services firms, we\'92ll help you tell your story and build a brand that truly reflects your vision and values.\
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### Collateral\
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Digital Brochures\
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Email Signatures\
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Capability Decks\
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Brand Stationery\
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Social Media Graphics\
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Make a lasting impression with engaging, interactive sales and marketing materials. Whether you need standout assets to complement your professional services website design, or supporting collateral for recruitment web design or accounting website design, we create print and digital materials that streamline your workflow, reduce your environmental footprint, and help you stand out from the competition.\
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### Websites\
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Site Architecture\
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Planning\
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Copywriting\
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Website Graphics\
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Website Design\
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Website Development\
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Interaction Design\
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Technical SEO\
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Our custom websites are built to not only represent your brand but also drive measurable business results. Whether you\'92re after professional services website design, accounting website design, or web design for recruitment agencies, our sites are user-friendly, SEO\uc0\u8209 optimised, and scalable to meet your evolving needs.\
\
### Integrations\
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Booking & Scheduling\
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Google Maps\
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Social Media Feeds\
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CRM Integrations\
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Analytics & Reporting\
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Connected where it counts. We ensures your professional services website integrates seamlessly with the tools you rely on \'97 CRMs, bookings, maps, social feeds, analytics and more \'97 so everything works together smoothly and your brand stays consistent across every channel.\
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### Web Support\
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Health Checks\
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Content Updates\
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Design Updates\
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Technical Support\
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Conversion Optimisation\
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Training\
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Let us manage your website, so you can focus on your most important work. Our team can help with performance monitoring and optimisation, conversion rate optimisation, design updates, content updates and technical support.\
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### Asset Creation\
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Art Direction\
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Photography Sourcing\
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AI Image Generation\
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3D Assets\
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Custom Photography\
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Mockups\
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On-brand visuals, without the back and forth. With deep experience in branding professional services firms, we create and source the assets you need. From custom 3D and photography to AI-generated and curated stock so every touchpoint feels consistent and considered.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/660d63a2e085c7b84ed81043_62c3a5e0ad2c2a144f7f3fce_Untitled-1-p-2600.webp)\
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For travel and hospitality businesses that can\'92t settle for ordinary. We help you build a brand that authentically showcases what makes your venue or experience truly special.\
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## Heading\
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## Heading\
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Text\
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## Heading\
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Text\
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## FAQs\
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### How will branding benefit my business?\
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### How will a new website benefit my business?\
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### Are your websites SEO friendly?\
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### How much does branding cost?\
\
### How much time will be required from our team?\
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### How much does a website cost?\
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### Where are you located?\
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## Get Started Today\
\
Let\'92s chat about your creative vision and how a powerful brand can help you engage with your community and attract the support you need. This call is a chance for us to understand your needs with no obligation.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6646b916d6e57206a5c00d56_1675045950953.webp)\
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Kane Baker\
\
[Linked In](https://www.bakercreative.com.au/industries/arts-culture#)\
\
[Book Discovery Call](https://www.bakercreative.com.au/contact)\
\
#### 1\\. Consult\
\
Schedule an obligation free 15 minute consult with our project lead.\
\
#### 2\\. Proposal\
\
If we determine we're a good fit we'll put together a custom proposal.\
\
#### 3\\. Commencement\
\
Upon acceptance you'll be invited to your kick-off meeting & project portal.\
\
## Industry-Specific Design Solutions\
[For Who\\\\\
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**Professional Services**\\\\\
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Looking for strategic design and a sharp online presence. See how we help professionals leave a lasting impression.\\\\\
\\\\\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)](https://www.bakercreative.com.au/industries/professional-services) [For Who\\\\\
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**Food & Beverage**\\\\\
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Wondering how thoughtful visuals & digital storytelling can elevate your culinary brand? See how we can help.\\\\\
\\\\\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)](https://www.bakercreative.com.au/industries/food-beverage) [For Who\\\\\
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**Travel & Hospitality**\\\\\
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Curious how great branding and web design can elevate travel and hospitality too? Explore what\'92s possible.\\\\\
\\\\\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6890314755b644223e579b7b_655abc8252e85fb00026239f_samphire-cover.webp)](https://www.bakercreative.com.au/industries/travel-hospiltality) [For Who\\\\\
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**Technology & SaaS**\\\\\
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Wondering how standout branding and web design can drive growth for tech and SaaS? See what's possible.\\\\\
\\\\\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/668cd9174c2d6b820b557691_668a15da643c77cd14541f8b_rmt-feed.webp)](https://www.bakercreative.com.au/industries/travel-hospiltality)\
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## AGWA Exhibition Landing Page\
Website Design\
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[Baker Creatve Logo](https://www.bakercreative.com.au/)\
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[Get In Touch](https://www.bakercreative.com.au/contact)\
\
# AGWA\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e3cced5498c010bcd9dfd_ever-present-cover.webp)\
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Project Overview\
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#### Drawn from the National Gallery of Australia and Wesfarmers Arts collections, Ever Present showcased significant works from Aboriginal and Torres Strait Islander artists from across Australia.\
\
As part of the promotion for this exhibition, we developed a landing page in collaboration with Pretty\'97Soon (design) and the Art Gallery of WA (AGWA).\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec4efb4f547971f2163_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fec_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b660f60f76c2cc072f8a_Comp_4_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974836f2ccfdb6f862ce31_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974828b7f3723e29a6091f_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589041c597fb9ec45897_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
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We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
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We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
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Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
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A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
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We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
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[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/668a06a256399456a27252f0_Feed-TBSA.webp)](https://www.bakercreative.com.au/projects/agwa#)\
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## NEXT Case Study\
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[View Case Study](https://www.bakercreative.com.au/projects/agwa#)\
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## Explore Case Study\
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## AGWA\
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## A bold landing page to drive awareness of AGWA's Ever Present exhibition.\
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[View Case Study](https://www.bakercreative.com.au/projects/agwa#)\
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## BAC Branding and Website\
Branding\
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Website Design\
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[Baker Creatve Logo](https://www.bakercreative.com.au/)\
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[Get In Touch](https://www.bakercreative.com.au/contact)\
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# BAC\
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![A woman with shoulder-length blonde hair smiles while looking at a person with their back to the camera. She is wearing a gray top and appears to be engaged in a conversation about an Australian Webflow website in a brightly lit room. ](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e3bfbe2e07aa3f2ff7644_bc-cover.webp)\
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Project Overview\
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#### BAC help sales, marketing and success teams leverage technology to deliver seamless customer experiences.\
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They approached us when their brand and website no longer felt representative of their capabilities, expertise and future direction. The goal of their project was to help the team gain alignment on their brand positioning and develop a new visual identity system and website to differentiate them in the market and support their future growth.\
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Through a series of workshops we identified their ideal clients and desired personality and positioning. With an aligned direction, we established a new logo, colour palette, fonts and supporting graphics. We supported the team with photography sourcing and grading, copywriting, and designed custom animated icons for each of their core services.\
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The resulting website is clean and modern, showcasing BAC's capabilities and technology partnerships. A key highlight is the Hubspot form integration, allowing form submissions to automatically share to the Hubspot CRM\'a0for enhanced visibility of visitor engagements throughout the sales process. Built in Webflow, it's a low maintenance solution that can easily be updated by the team.\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
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Feedback\
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"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
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See More\
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Stats\
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Website Updates\
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5x\
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faster since launch\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
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See More\
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Stats\
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Website Updates\
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5x\
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faster since launch\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
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See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
\
We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
\
We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
\
Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
\
A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
\
We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
\
The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e084029ee5d9b595c15_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e0720ded2f5edcf77d9_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66976037fe4a09d2594ee4bd_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb87aed5455b4d72b_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
\
Feedback\
\
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"\
\
See More\
\
Stats\
\
Website Updates\
\
5x\
\
faster since launch\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
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[![A woman with shoulder-length blonde hair smiles while looking at a person with their back to the camera. She is wearing a gray top and appears to be engaged in a conversation about an Australian Webflow website in a brightly lit room. ](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668a15da643c77cd14541f8b_rmt-feed.webp)](https://www.bakercreative.com.au/projects/rmt)\
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## NEXT Case Study\
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## RMT\
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## Setting risk management experts up for their next chapter of global growth.\
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[View Case Study](https://www.bakercreative.com.au/projects/rmt)\
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## Explore Case Study\
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## BAC\
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## Supporting increased client enquiries through differentiation.\
\
[View Case Study](https://www.bakercreative.com.au/projects/bac-partners#)\
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## Blane Brackenridge Project\
Website Design\
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Website Support\
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[Baker Creatve Logo](https://www.bakercreative.com.au/)\
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[Get In Touch](https://www.bakercreative.com.au/contact)\
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# Blane Brackenridge\
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![Modern two-story white house with large windows and a minimalist design on a sloping street. The front yard has a few young trees and manicured bushes. Two people walk along the sidewalk in front of the house on a bright, sunny day, discussing ideas for their new website design Perth project.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e397d19aa4e8a2951fe8d_bb-cover.webp)\
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Project Overview\
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#### Blane Brackenridge is a 22-year old architecture practice that has garnered a loyal client base and won prestigious national and state awards for projects across Australia.\
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Blane wanted a website presence that showcased his architectural style and appealed to his client base. Although he had an existing website, it no longer reflected the brand. We explored his preferred visual direction for his fonts, colours, layouts and logo in our discovery workshop, taking into consideration his ideal clients, brand personality and competitor branding.\
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With a clear direction, we designed and developed his website, placing significant focus on his projects. As the photography took centre stage on this website, we colour graded each photo to maintain a consistent look and feel throughout. This project was created in collaboration with Sounds Like Design (strategy, copy).\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec4efb4f547971f2163_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fec_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b660f60f76c2cc072f8a_Comp_4_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974836f2ccfdb6f862ce31_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974828b7f3723e29a6091f_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589041c597fb9ec45897_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
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We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
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We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
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Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
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A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
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We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
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The Results\
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Feedback\
\
"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
\
"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
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Feedback\
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"I appreciated that they took the time to understand my brand and preferences, without placing a burden on me to specify exactly what I wanted the design to look like. They were able to translate what we discussed into a website that perfectly captured the aesthetic I was after."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
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[![Modern two-story white house with large windows and a minimalist design on a sloping street. The front yard has a few young trees and manicured bushes. Two people walk along the sidewalk in front of the house on a bright, sunny day, discussing ideas for their new website design Perth project.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e28b7ca4a9923e1ec891c_williams-creative-cover.webp)](https://www.bakercreative.com.au/projects/williams-creative)\
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## NEXT Case Study\
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## Williams Creative\
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## A vibrant, engaging site to increase online booking enquiries.\
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[View Case Study](https://www.bakercreative.com.au/projects/williams-creative)\
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## Explore Case Study\
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## Blane Brackenridge\
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## A modern digital experience highlighting 22 years of exceptional, uncompromising architectural design.\
\
[View Case Study](https://www.bakercreative.com.au/projects/blane-brackenridge#)\
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## Camp America Website\
Website Design\
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[Baker Creatve Logo](https://www.bakercreative.com.au/)\
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[Get In Touch](https://www.bakercreative.com.au/contact)\
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# Camp America\
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![A person is captured mid-air while performing a backflip off a wooden structure into a serene, clear lake, reminiscent of the inspiring visuals you'd find on an Australian Webflow website. The backdrop features lush green trees, a sandy shore, and towering mountains under a bright blue sky.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e3106ca4a9923e1f36e0d_CA-cover.webp)\
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Project Overview\
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#### Camp America is the original summer camp company, providing a 9-12 week cultural exchange opportunity to young Australians.\
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Camp America approached us to build a new website to replace a dated online experience. They wanted their new website to be engaging and dynamic, supporting their goal of increasing applications. With a significant amount of information to present to young travellers and their parents, we designed the website to guide and educate about the camp experience, highlighting costs, what to expect and others' experiences in an engaging website.\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
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We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
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We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
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Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
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A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
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We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
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The Results\
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The Results\
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The Results\
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The Results\
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The Results\
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Stats\
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The Results\
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The Results\
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[![A person is captured mid-air while performing a backflip off a wooden structure into a serene, clear lake, reminiscent of the inspiring visuals you'd find on an Australian Webflow website. The backdrop features lush green trees, a sandy shore, and towering mountains under a bright blue sky.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e2ab4ec33f07f89ee7de8_kupacoffee-cover.webp)](https://www.bakercreative.com.au/projects/kuppa-coffee)\
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## NEXT Case Study\
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## Kuppa Coffee\
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## An easy-to-update website solution for community-minded, Australian coffee suppliers.\
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[View Case Study](https://www.bakercreative.com.au/projects/kuppa-coffee)\
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## Explore Case Study\
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## Camp America\
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## Building a custom website for the original American summer camp experience. A fun, dynamic site for young travellers.\
\
[View Case Study](https://www.bakercreative.com.au/projects/camp-america#)\
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## Connect Staffing Rebrand\
Branding\
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Website Design\
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Website Support\
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[Baker Creatve Logo](https://www.bakercreative.com.au/)\
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[Get In Touch](https://www.bakercreative.com.au/contact)\
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# Connect Staffing\
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![Two men are shaking hands in an office setting. One is wearing a dark shirt and black pants, and the other is in a gray blazer, white shirt, and black pants. They are smiling at each other, and the office, which specializes in creating Australian Webflow websites, has certificates and awards displayed on a wall shelf.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e382968fcce2f0df25003_connect-cover.webp)\
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Project Overview\
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#### Rebrand drives 200% revenue increase and national expansion\
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Connect Staffing, a company that connects job seekers with flexible employment opportunities in the healthcare, aged care, and hospitality sectors, faced challenges with maintaining two distinct brands\'97Connect Health Services and Elite Hospitality Personnel. This dual branding was causing inefficiencies and a lack of awareness about their cross-sector capabilities, impacting business growth, revenue, and their ability to attract new staff.\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec4efb4f547971f2163_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974836f2ccfdb6f862ce31_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
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Feedback\
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"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
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See More\
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Stats\
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Annual Revenue\
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200%\
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increase since rebrand\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589041c597fb9ec45897_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
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See More\
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Stats\
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Annual Revenue\
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200%\
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increase since rebrand\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
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Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
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See More\
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Stats\
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Annual Revenue\
\
200%\
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increase since rebrand\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
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We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
\
We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
\
Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
\
See More\
\
Stats\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
\
Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
\
See More\
\
Stats\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
\
Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
\
A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
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We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
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Feedback\
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"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
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See More\
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Stats\
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Annual Revenue\
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200%\
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increase since rebrand\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
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Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
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See More\
\
Stats\
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Annual Revenue\
\
200%\
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increase since rebrand\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
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Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
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See More\
\
Stats\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
\
Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
\
See More\
\
Stats\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
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Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
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See More\
\
Stats\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
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The Results\
\
Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
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See More\
\
Stats\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
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See More\
\
Stats\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e084029ee5d9b595c15_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e0720ded2f5edcf77d9_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
\
Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
\
See More\
\
Stats\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66976037fe4a09d2594ee4bd_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
\
See More\
\
Stats\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb87aed5455b4d72b_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
\
Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
\
See More\
\
Stats\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
\
Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
\
See More\
\
Stats\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
\
Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
\
See More\
\
Stats\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
\
Feedback\
\
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."\
\
See More\
\
Stats\
\
Annual Revenue\
\
200%\
\
increase since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
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[![Two men are shaking hands in an office setting. One is wearing a dark shirt and black pants, and the other is in a gray blazer, white shirt, and black pants. They are smiling at each other, and the office, which specializes in creating Australian Webflow websites, has certificates and awards displayed on a wall shelf.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e2e9cca4a9923e1f167bd_SP-cover.webp)](https://www.bakercreative.com.au/projects/smarter-processing)\
\
## NEXT Case Study\
\
## Smarter Processing\
\
## Supporting the next chapter of growth for a boutique accounting firm.\
\
[View Case Study](https://www.bakercreative.com.au/projects/smarter-processing)\
\
## Explore Case Study\
\
## Connect Staffing\
\
## Enabling a staffing company to grow nationally with a 200% revenue increase.\
\
[View Case Study](https://www.bakercreative.com.au/projects/connect-staffing#)\
\
## Creative Schools Initiative\
Website Design\
\
[Baker Creatve Logo](https://www.bakercreative.com.au/)\
\
[Get In Touch](https://www.bakercreative.com.au/contact)\
\
# Creative Schools\
\
![Two young children are smiling and giving each other high-fives outdoors. They are wearing blue school uniforms with matching hats. A woman, perhaps from their Australian Webflow website community, is in the background smiling at them. Other children are partially visible nearby.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66134721b0e7dac2569ca819_CS-cover.webp)\
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Project Overview\
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#### A FORM initiative, Creative Schools teams teachers up with creatives to reimagine the school curriculum and nurture imagination, inquisitiveness and collaboration in young people.\
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When they reached out to us, FORM\'a0design team had come up with ideas for the creative schools visual identity and website structure. We supported them in expanding and defining their fun collage-style visual identity, in addition to website design and development.\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec4efb4f547971f2163_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fec_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b660f60f76c2cc072f8a_Comp_4_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974836f2ccfdb6f862ce31_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974828b7f3723e29a6091f_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589041c597fb9ec45897_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
\
Feedback\
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See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
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We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
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We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
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Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
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A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
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We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e084029ee5d9b595c15_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
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[![Two young children are smiling and giving each other high-fives outdoors. They are wearing blue school uniforms with matching hats. A woman, perhaps from their Australian Webflow website community, is in the background smiling at them. Other children are partially visible nearby.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66135fb652e283944f92e925_here-cover.webp)](https://www.bakercreative.com.au/projects/here-business)\
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## NEXT Case Study\
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## Here Business\
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## After a merger of several financial services companies, we helped the Here team to define the next evolution of their identity and website.\
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[View Case Study](https://www.bakercreative.com.au/projects/here-business)\
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## Explore Case Study\
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## Creative Schools\
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## A website for the innovative WA project which pairs teachers with creatives to reimagine the school curriculum.\
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[View Case Study](https://www.bakercreative.com.au/projects/creative-schools#)\
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## Harvest Road Website\
Website Design\
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Website Support\
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[Baker Creatve Logo](https://www.bakercreative.com.au/)\
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[Get In Touch](https://www.bakercreative.com.au/contact)\
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# Harvest Road\
\
![A serene water body reflects a rocky landscape with rugged, rust-colored cliffs. Green foliage peeks through on the left, while the rock formations create a natural divide. The clear sky above enhances the tranquil and picturesque scene, resembling the balanced composition of expert Website Design in Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665e70eaaa9785981c32918f_HR_thumb.webp)\
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Project Overview\
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#### Harvest Road Group is a family-owned West Australian integrated Cattle, Beef and Aquaculture business.\
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The home to local brands including Harvey Beef and Leeuwin Coast, Harvest Road is known for its exceptional produce and commitment to sustainability.\
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We were approached to redesign the Harvest Road website so that it better reflected the brand's commitment to quality and sustainability. They wanted to showcase their premium brands and present information about their values and practices, both for interested consumers and for current and future team members. We made use of their video and photography, as well as interactions and dynamic layouts to keep visitors engaged, working with the team to present their content in an easy to digest way.\
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The result is a clean and modern design that highlights the company's commitment to sustainable production.\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fec_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b660f60f76c2cc072f8a_Comp_4_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
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Feedback\
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"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589041c597fb9ec45897_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
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Feedback\
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"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
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We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
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We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
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Feedback\
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"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
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Feedback\
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"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
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Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
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A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
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We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
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Feedback\
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"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
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Feedback\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
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Feedback\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
\
Feedback\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
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Feedback\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
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The Results\
\
Feedback\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e084029ee5d9b595c15_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e0720ded2f5edcf77d9_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
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Feedback\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66976037fe4a09d2594ee4bd_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb87aed5455b4d72b_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
\
Feedback\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
\
Feedback\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
\
Feedback\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
\
Feedback\
\
"We entrusted Baker Creative with our website and were blown away by the results. We had a significant amount of copy to communicate to our audience, and they were able to configure and present it sleekly in ways we never considered."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
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[![A serene water body reflects a rocky landscape with rugged, rust-colored cliffs. Green foliage peeks through on the left, while the rock formations create a natural divide. The clear sky above enhances the tranquil and picturesque scene, resembling the balanced composition of expert Website Design in Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e02e517fe715705f5a4a9_65d2e0dbe16ba1bfa672338d_65095cb24a1e9f95ad053319_aqua2-p-26001-p-1600.webp)](https://www.bakercreative.com.au/projects/leeuwin-coast)\
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## NEXT Case Study\
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## Leeuwin Coast\
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## Engaging & user-friendly, the Leeuwin Coast website was designed to support product sales, both locally and overseas.\
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[View Case Study](https://www.bakercreative.com.au/projects/leeuwin-coast)\
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## Explore Case Study\
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## Harvest Road\
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## A clean and modern website design that champions exceptional produce, sustainably produced.\
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[View Case Study](https://www.bakercreative.com.au/projects/harvest-road#)\
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## Harvey Beef Project\
Website Design\
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Website Support\
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[Baker Creatve Logo](https://www.bakercreative.com.au/)\
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[Get In Touch](https://www.bakercreative.com.au/contact)\
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# Harvey Beef\
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![View Harvey Beef Project](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e3a24a8e1876ab1a7d55f_hb-cver.webp)\
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Project Overview\
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#### Since 1919, Harvey Beef have been committed to producing the world's best beef, and delivering it responsibly.\
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When we first met with the Harvey Beef team. they were concerned that their website no longer aligned with their desired brand positioning, nor did it have many of the functionalities and content required to increase brand engagement, improve product awareness and support the sales and repurchasing process.\uc0\u8203 \
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Their key users include WA consumers, job seekers, WA based food service and retail, and international food service and distributors, who all use the website to evaluate whether the Harvey Beef brand and product ranges aligns with their usage requirements, budget, preferences and/or values. When they're ready to buy, their visitors also use the website to locate Harvey Beef products at restaurants or retailers near them.\
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We worked with the team to redesign their website, beginning with a workshop to understand their users, goals and opportunities. We then proceeded with design and development, using their existing style guide and supplied content to create scrollworthy layouts and making use of dynamic content, including video to keep their website engaging. Key highlights of the website include an interactive beef education page and the ability to search for a local stockist.\
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Client\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
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Feedback\
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"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
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Feedback\
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"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
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We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
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We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
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Feedback\
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"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
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Feedback\
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"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
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Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
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A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
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We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
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Feedback\
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"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
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Feedback\
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"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
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Feedback\
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"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
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Feedback\
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"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
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Feedback\
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"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
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The Results\
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Feedback\
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"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
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"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
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Feedback\
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"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66976037fe4a09d2594ee4bd_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
\
"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb87aed5455b4d72b_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
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Feedback\
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"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
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Feedback\
\
"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
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Feedback\
\
"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
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Feedback\
\
"It was a very positive experience from start to finish. Baker Creative have a very clear project management which kept the project on time and on budget. We are thrilled with the final result of our website, they managed to capture the brand essence and tone of voice perfectly."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
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[![View Harvey Beef Project](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e3bfbe2e07aa3f2ff7644_bc-cover.webp)](https://www.bakercreative.com.au/projects/bac-partners)\
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## NEXT Case Study\
\
## BAC\
\
## Supporting increased client enquiries through differentiation.\
\
[View Case Study](https://www.bakercreative.com.au/projects/bac-partners)\
\
## Explore Case Study\
\
## Harvey Beef\
\
## Redesigning a content-rich online home for the world's best, responsibly delivered beef.\
\
[View Case Study](https://www.bakercreative.com.au/projects/harvey-beef#)\
\
## Here Business Branding\
Branding\
\
Website Design\
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[Baker Creatve Logo](https://www.bakercreative.com.au/)\
\
[Get In Touch](https://www.bakercreative.com.au/contact)\
\
# Here Business\
\
![Three people are sitting at a table, engaged in a meeting about their Australian Webflow website. Two women are on the left, one wearing glasses, and a man in a blue shirt is on the right, smiling. Papers, notebooks, and laptops are scattered on the table. A whiteboard is visible in the background.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66135fb652e283944f92e925_here-cover.webp)\
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Project Overview\
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#### Here Business & Wealth offer a suite of end-to-end financial services, including accounting, corporate finance, business strategy and financial planning.\
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After a successful merger, the Here team (previously MVP) wanted a new identity that was more representative of the future direction of the company. With a huge breadth of services, the challenge was building a new brand that could communicate the full value of their offering.\
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We created a new logo to represent the new brand name, in addition to identifying colours, fonts and supporting graphics (including photography, iconography and motifs).\
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We designed and built a custom website within Webflow, helping to guide users to the information and services that suited them, based on their stage of business or life.\
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\uc0\u8205 \
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec4efb4f547971f2163_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fec_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b660f60f76c2cc072f8a_Comp_4_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974836f2ccfdb6f862ce31_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974828b7f3723e29a6091f_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589041c597fb9ec45897_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
\
We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
\
We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
\
Feedback\
\
"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
\
Feedback\
\
"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
\
See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
\
Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
\
A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
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We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
\
Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
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Feedback\
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"We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
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[![Three people are sitting at a table, engaged in a meeting about their Australian Webflow website. Two women are on the left, one wearing glasses, and a man in a blue shirt is on the right, smiling. Papers, notebooks, and laptops are scattered on the table. A whiteboard is visible in the background.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668a1759bc33b514493f7b64_660e3cced5498c010bcd9dfd_ever-present-cover.webp)](https://www.bakercreative.com.au/projects/agwa)\
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## NEXT Case Study\
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## AGWA\
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## A bold landing page to drive awareness of AGWA's Ever Present exhibition.\
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[View Case Study](https://www.bakercreative.com.au/projects/agwa)\
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## Explore Case Study\
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## Here Business\
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## After a merger of several financial services companies, we helped the Here team to define the next evolution of their identity and website.\
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[View Case Study](https://www.bakercreative.com.au/projects/here-business#)\
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## Kuppa Coffee Website\
Website Design\
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[Baker Creatve Logo](https://www.bakercreative.com.au/)\
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[Get In Touch](https://www.bakercreative.com.au/contact)\
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# Kuppa Coffee\
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![A close-up view of a large pile of dark roasted coffee beans, perfect for an Australian Webflow website. The beans are shiny and have a rich, deep brown color with slight variations in shade. The texture and detail of the beans are clearly visible, emphasizing their smooth, glossy surface.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e2ab4ec33f07f89ee7de8_kupacoffee-cover.webp)\
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Project Overview\
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#### **Kuppa Coffee supply high-quality coffee for the mining and corporate sectors in Australia.**\
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When we met Kuppa Coffee they had identified their brand through packaging, but did not yet have an online presence. They wanted a website that they could easily modify themselves, that could communicate their brand and story to potential clients. We worked with them to enhance their existing visual guidelines, choosing new typefaces, extending their colour palette and adding in hand drawn elements for warmth and character. We designed and built their website in Webflow for easy updates and extensibility, collaborating with Moddi Agency to launch a new website for this community-minded business.\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec4efb4f547971f2163_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fec_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
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We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
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We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
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Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
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A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
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We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
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Feedback\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
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[![A close-up view of a large pile of dark roasted coffee beans, perfect for an Australian Webflow website. The beans are shiny and have a rich, deep brown color with slight variations in shade. The texture and detail of the beans are clearly visible, emphasizing their smooth, glossy surface.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e2f6d1907ddf30d2301c6_SPH-office-david.webp)](https://www.bakercreative.com.au/projects/sph-architects)\
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## NEXT Case Study\
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## SPH Architecture & Interiors\
\
## Supporting client acquisition with a reimagined brand and website.\
\
[View Case Study](https://www.bakercreative.com.au/projects/sph-architects)\
\
## Explore Case Study\
\
## Kuppa Coffee\
\
## An easy-to-update website solution for community-minded, Australian coffee suppliers.\
\
[View Case Study](https://www.bakercreative.com.au/projects/kuppa-coffee#)\
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## Leeuwin Coast Website\
Website Design\
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Website Support\
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[Baker Creatve Logo](https://www.bakercreative.com.au/)\
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[Get In Touch](https://www.bakercreative.com.au/contact)\
\
# Leeuwin Coast\
\
![A serene lake with a motorboat creating gentle ripples in the calm water. Three individuals are visible on the boat, surrounded by distant mountains under a clear blue sky. The tranquil scene evokes the same peace and beauty you'd expect from an expertly crafted website design in Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e02e517fe715705f5a4a9_65d2e0dbe16ba1bfa672338d_65095cb24a1e9f95ad053319_aqua2-p-26001-p-1600.webp)\
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Project Overview\
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#### Leeuwin Coast supply sustainable and delicious shellfish from pristine Western Australian waters.\
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While the Leeuwin Coast website does not facilitate online sales directly, it is responsible for generating interest from new and existing buyers and connecting potential buyers with wholesalers and retailers in their area. Our goal with the new website build was to increase product sales, both locally and overseas.\
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We began our process with a UX workshop to identify opportunities to better serve ideal buyers on the new website. From this workshop we identified opportunities to improve the navigation, typography, spacing and layout, and to upgrade the content, including photography and copy.\
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As Leeuwin Coast had recently revised their visuals, the designs we created were informed by these guidelines; with only the colour palette being extended slightly to enhance the user interface design. The primary call to action for this website is to find a stockist, so we built out an interactive 'where to buy' page, allowing users to search for stockists or restaurants in their area. There were also a number of satellite landing pages developed to enable the team to promote products in new cities and generate interest in seasonal produce.\
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The new Leeuwin Coast website is elevated, engaging and user friendly, offering visitors plenty of opportunities to learn more about about their premium shellfish and where and how to consume them.\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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The Results\
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Feedback\
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"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
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Feedback\
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"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
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We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
\
We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
\
We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
\
Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
\
A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
\
We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
\
See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
\
See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
\
See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
\
See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
\
See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
\
See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e084029ee5d9b595c15_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e0720ded2f5edcf77d9_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66976037fe4a09d2594ee4bd_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb87aed5455b4d72b_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
\
See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
\
See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
\
See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
\
Feedback\
\
"Baker Creative are very capable and were reactive to our feedback, both on the creative / UX they presented and technical elements to ensure the end result met our expectations. I would most definitely recommend Kane and his team for any website/digital work."\
\
See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
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[![A serene lake with a motorboat creating gentle ripples in the calm water. Three individuals are visible on the boat, surrounded by distant mountains under a clear blue sky. The tranquil scene evokes the same peace and beauty you'd expect from an expertly crafted website design in Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/661294e319114c54e4ad4b27_TF-projects-covers.webp)](https://www.bakercreative.com.au/projects/the-farm)\
\
## NEXT Case Study\
\
## The Farm\
\
## Building an online home for The Farm, a unique property where land informs art.\
\
[View Case Study](https://www.bakercreative.com.au/projects/the-farm)\
\
## Explore Case Study\
\
## Leeuwin Coast\
\
## Engaging & user-friendly, the Leeuwin Coast website was designed to support product sales, both locally and overseas.\
\
[View Case Study](https://www.bakercreative.com.au/projects/leeuwin-coast#)\
\
## People Who Care\
Website Design\
\
[Baker Creatve Logo](https://www.bakercreative.com.au/)\
\
[Get In Touch](https://www.bakercreative.com.au/contact)\
\
# People Who Care\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e2d915281126385bf0e01_pwc-cover.webp)\
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Project Overview\
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#### People Who Care offer volunteer support to people in need, whether they are aged, have a disability or are in financial or social hardship.\
\
They came to us with the goal of better communicating how people can both receive help and offer their time, goods or resources. Visitors to their previous website were unclear about how to access support, or how they could help others through volunteering or donations. With a desire to be able to help more people across WA, their website is an essential marketing tool. We designed and developed the website with accessibility in mind, structuring their navigation to make it fast and easy for people to find the information they need.\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec4efb4f547971f2163_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fec_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974836f2ccfdb6f862ce31_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
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Feedback\
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"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589041c597fb9ec45897_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
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Feedback\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
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We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
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We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
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Feedback\
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"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
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Feedback\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
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See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
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Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
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A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
\
We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
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Feedback\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
\
Feedback\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
\
Feedback\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
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See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
\
Feedback\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
\
Feedback\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
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The Results\
\
Feedback\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e084029ee5d9b595c15_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e0720ded2f5edcf77d9_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
\
Feedback\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66976037fe4a09d2594ee4bd_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb87aed5455b4d72b_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
\
Feedback\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
\
Feedback\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
\
Feedback\
\
"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
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Feedback\
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"Our new website has seen a drastic increase in enquiry submissions for both potential clients and volunteers, as well as extremely positive feedback from staff and peers."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
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[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66134721b0e7dac2569ca819_CS-cover.webp)](https://www.bakercreative.com.au/projects/creative-schools)\
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## NEXT Case Study\
\
## Creative Schools\
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## A website for the innovative WA project which pairs teachers with creatives to reimagine the school curriculum.\
\
[View Case Study](https://www.bakercreative.com.au/projects/creative-schools)\
\
## Explore Case Study\
\
## People Who Care\
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## A new website for the people who care. An online space created to help people quickly understand how to get or give support.\
\
[View Case Study](https://www.bakercreative.com.au/projects/people-who-care#)\
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## Prendiville Group Website\
Website Design\
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[Baker Creatve Logo](https://www.bakercreative.com.au/)\
\
[Get In Touch](https://www.bakercreative.com.au/contact)\
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# Prendiville Group\
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![Aerial view of a pristine beach with turquoise waves gently washing onto white sand. Dark rocks are scattered near the shoreline. Two people lie on the sand, appearing relaxed. The overall scene is serene and inviting, much like a well-crafted website design in Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e2e23c12782c25ceec08f_Prendiville-cover.webp)\
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Project Overview\
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#### The Prendiville Group owns and operates numerous iconic tourism, hospitality and entertainment facilities such as the Cottesloe Beach Hotel, Samphire Rottnest and Sandalford Wines.\
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Their website acts as a gateway to satellite websites for each of their venues. Its primary visitors are their current and potential employees, as well as corporate businesses and their representatives. We designed and built a custom Webflow website to support their goals to attract and retain of top talent, improve internal efficiencies and support venue patronage and bookings. As each of their venues has a distinctive brand, the Prendiville Group website needed to be able to highlight each property in a cohesive way, while still being able to pay homage to their unique qualities. As a part of their desire to streamline their job application and management process, we integrated their website with JobAdder recruitment software.\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b660f60f76c2cc072f8a_Comp_4_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974836f2ccfdb6f862ce31_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974828b7f3723e29a6091f_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
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Feedback\
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"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
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Feedback\
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"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
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We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
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We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
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Feedback\
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"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
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Feedback\
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"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
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Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
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A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
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We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
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Feedback\
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"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
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Feedback\
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"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
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Feedback\
\
"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
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Feedback\
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"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
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Feedback\
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"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
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The Results\
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Feedback\
\
"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
\
See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e084029ee5d9b595c15_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e0720ded2f5edcf77d9_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
\
Feedback\
\
"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66976037fe4a09d2594ee4bd_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb87aed5455b4d72b_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
\
Feedback\
\
"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
\
Feedback\
\
"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
\
Feedback\
\
"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
\
Feedback\
\
"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
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[![Aerial view of a pristine beach with turquoise waves gently washing onto white sand. Dark rocks are scattered near the shoreline. Two people lie on the sand, appearing relaxed. The overall scene is serene and inviting, much like a well-crafted website design in Perth.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e2676943336a6a622e8e6_wanslea-cover.webp)](https://www.bakercreative.com.au/projects/wanslea)\
\
## NEXT Case Study\
\
## Wanslea\
\
## Improving the discoverability of critical information and services for families.\
\
[View Case Study](https://www.bakercreative.com.au/projects/wanslea)\
\
## Explore Case Study\
\
## Prendiville Group\
\
## Revitalising the website of the family-owned brand behind WA's most iconic tourism, hospitality & entertainment venues.\
\
[View Case Study](https://www.bakercreative.com.au/projects/prendiville-group#)\
\
## RMT Risk Management\
Branding\
\
Website Design\
\
Website Support\
\
SEO\
\
[Baker Creatve Logo](https://www.bakercreative.com.au/)\
\
[Get In Touch](https://www.bakercreative.com.au/contact)\
\
# RMT\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e17951fe460b59d047b24_6549891354f0f50e1a884e93_Group-1-0965-gigapixel-standard-scale-2_00x%20copy-p-3200.webp)\
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Project Overview\
\
#### RMT develop risk management platforms that reengineer compliance data into intelligence.\
\
As leaders in their space, RMT\'a0wanted their website and brand collateral to be more reflective of their team and mission.\
\
We supported their team to redefine their visuals, including the architecture and application of the master\'a0brand and product sub brands. All of these elements were brought together in the development of the website, which not only showcases their cutting-edge platforms, but also highlights the brand and why the team are so passionate about what they do.\
\
With a plethora of information about their platforms, scheduled maintenance, training and more, the website's structure is critical for ensuring the website is easy to manage as they continue to grow. Key highlights of this experience include the ability for clients to pay an invoice via the website and advanced interactions.\
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Client\
\
Services\
\
Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec4efb4f547971f2163_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fec_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b660f60f76c2cc072f8a_Comp_4_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
\
After\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974836f2ccfdb6f862ce31_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974828b7f3723e29a6091f_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
\
Before\
\
After\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589041c597fb9ec45897_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
\
### Brand Strategy\
\
We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
\
### Brand Messaging\
\
We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
\
### Brand Visuals\
\
We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
\
### Website\
\
We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
\
### Brand Strategy & Messaging\
\
Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
\
### Brand Visuals\
\
A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
\
### Website\
\
We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e084029ee5d9b595c15_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e0720ded2f5edcf77d9_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66976037fe4a09d2594ee4bd_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb87aed5455b4d72b_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
\
The Results\
\
Feedback\
\
"Kane and the team at Baker Creative consistently exceed expectations in their design work, website development, and service. We've received outstanding feedback on everything they've created. Thank you, team, for your exceptional work and dedication."\
\
See More\
\
Stats\
\
Engagement Rate\
\
27%\
\
higher than Industry standards\
\
Team Growth\
\
+11\
\
members since rebrand\
\
Website Leads\
\
30+\
\
Per Month (Average)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668a0d453eceda7ea740efd7_Feed-Connect-2.webp)](https://www.bakercreative.com.au/projects/connect-staffing)\
\
## NEXT Case Study\
\
## Connect Staffing\
\
## Enabling a staffing company to grow nationally with a 200% revenue increase.\
\
[View Case Study](https://www.bakercreative.com.au/projects/connect-staffing)\
\
## Explore Case Study\
\
## RMT\
\
## Setting risk management experts up for their next chapter of global growth.\
\
[View Case Study](https://www.bakercreative.com.au/projects/rmt#)\
\
## Smarter Processing Solutions\
Branding\
\
Website Design\
\
Collateral\
\
[Baker Creatve Logo](https://www.bakercreative.com.au/)\
\
[Get In Touch](https://www.bakercreative.com.au/contact)\
\
# Smarter Processing\
\
![Two men dressed in business attire sit on a gray couch in a modern living room with large windows. They are engaged in a serious conversation, perhaps about their Australian Webflow website project. In the foreground, out-of-focus green plants add a touch of nature to the contemporary setting.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e2e9cca4a9923e1f167bd_SP-cover.webp)\
\
Project Overview\
\
#### SmarterProcessing provides experienced human resources to overburdened accounting firms, helping them manage their critical transaction processing, accounting and auditing tasks.\
\
With growth goals on the horizon, they were seeking new ways to attract and retain clients and top talent. With negative perceptions in their industry, SmarterProcessing needed their brand to visually demonstrate their trustworthiness and quality. There was also a desire to streamline client communications and simplify the sales and marketing process.\
\
We began by getting to know the brand and their ideal clients in our signature workshop, discussing how they wanted to be positioned in the market and uncovering key messages and ideas. We then explored visual opportunities to revitalise the look and feel, from the logo to fonts, colour palettes and supporting graphics. These were chosen and created with consideration of competitor brands, desired the brand's desired positioning and personality and team preferences.\
\
We built out a public facing one-page website for SmarterProcessing, supporting them with copyediting and integrating Calendly for easy, fast appointment bookings. We then produced an interactive, online capability statement to support their sales process, allowing them to password protect this website and share it only with select clients. By moving this document online, updates are easy and it's easy to share a link with those who need it. Clients are also impressed by a quality resource that is enaging and interactive, compared to a typical PDF document. SmarterProcessing now has consistent, modern visuals to apply across their marketing, in addition to sales and marketing resources to support their growth.\
\
Client\
\
Services\
\
Year\
\
Industry\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec4efb4f547971f2163_4.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fec_6.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b660f60f76c2cc072f8a_Comp_4_cover.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
\
Before\
\
After\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974836f2ccfdb6f862ce31_5.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974828b7f3723e29a6091f_2.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
\
Before\
\
After\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589041c597fb9ec45897_5.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
\
### Brand Strategy\
\
We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
\
### Brand Messaging\
\
We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
\
### Brand Visuals\
\
We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
\
### Website\
\
We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
\
### Brand Strategy & Messaging\
\
Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
\
### Brand Visuals\
\
A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
\
### Website\
\
We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e084029ee5d9b595c15_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e0720ded2f5edcf77d9_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66976037fe4a09d2594ee4bd_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb87aed5455b4d72b_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
\
The Results\
\
Feedback\
\
"I spent a lot of time researching agencies and I\'92m certain I made the right choice for my business to work with Baker Creative."\
\
See More\
\
Stats\
\
Team Growth\
\
+4\
\
members since rebrand\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
\
[![Two men dressed in business attire sit on a gray couch in a modern living room with large windows. They are engaged in a serious conversation, perhaps about their Australian Webflow website project. In the foreground, out-of-focus green plants add a touch of nature to the contemporary setting.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665e70eaaa9785981c32918f_HR_thumb.webp)](https://www.bakercreative.com.au/projects/harvest-road)\
\
## NEXT Case Study\
\
## Harvest Road\
\
## A clean and modern website design that champions exceptional produce, sustainably produced.\
\
[View Case Study](https://www.bakercreative.com.au/projects/harvest-road)\
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## Explore Case Study\
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## Smarter Processing\
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## Supporting the next chapter of growth for a boutique accounting firm.\
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[View Case Study](https://www.bakercreative.com.au/projects/smarter-processing#)\
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## SPH Architects Project\
Branding\
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Website Design\
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[Baker Creatve Logo](https://www.bakercreative.com.au/)\
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[Get In Touch](https://www.bakercreative.com.au/contact)\
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# SPH Architecture & Interiors\
\
![A man in a blue shirt stands and smiles while holding a marker, facing another person seated at a table. Behind him is a large screen displaying a presentation with diagrams on Website Design Perth. The scene appears to be in a bright, modern office or meeting room.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e2f6d1907ddf30d2301c6_SPH-office-david.webp)\
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Project Overview\
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#### SPH are architects and interior designers with a reputation for delivering strategic guidance, expert knowledge and business insights to their clients.\
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When we first met them they had an outdated website that was no longer reflective of their brand or the quality of their work. Our collaborative discovery workshops with Sounds Like Design led us to a reimagining of the brand's visual identity, refreshing their logo, and selecting new fonts, colours and layout grid style.\
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The website design was created to champion the studio's projects, enabling the team to upload several photos and video for each project and allowing users to filter by a number of dimensions. We colour graded all the website photography for consistency between projects and team photos. We also placed a significant emphasis on the studio's strategic capability and expertise, highlighting their unique service offering and providing opportunity to post regular industry insights.\
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Following the successful website launch, we supported SPH with the production of a number of other marketing materials and documenting their new look and feel in a set of visual guidelines for the team to follow.\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec4efb4f547971f2163_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fec_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b660f60f76c2cc072f8a_Comp_4_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974836f2ccfdb6f862ce31_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974828b7f3723e29a6091f_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
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Feedback\
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"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
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See More\
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Stats\
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Web Session Duration\
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188%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589041c597fb9ec45897_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
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See More\
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Stats\
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Web Session Duration\
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188%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
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Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
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See More\
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Stats\
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Web Session Duration\
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188%\
\
above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
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We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
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We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
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Feedback\
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"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
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See More\
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Stats\
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Web Session Duration\
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188%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
\
Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
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See More\
\
Stats\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
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Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
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A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
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We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
\
Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
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See More\
\
Stats\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
\
Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
See More\
\
Stats\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
\
Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
See More\
\
Stats\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
\
Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
See More\
\
Stats\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
\
Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
See More\
\
Stats\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
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The Results\
\
Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
See More\
\
Stats\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
See More\
\
Stats\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e084029ee5d9b595c15_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e0720ded2f5edcf77d9_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
\
Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
See More\
\
Stats\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66976037fe4a09d2594ee4bd_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
See More\
\
Stats\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb87aed5455b4d72b_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
See More\
\
Stats\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
See More\
\
Stats\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
\
Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
See More\
\
Stats\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
\
Feedback\
\
"Baker Creative's unique approach to branding provided our business with the transformation we requested. They skilfully captured the essence of our brand, translating it into a visually stunning website."\
\
See More\
\
Stats\
\
Web Session Duration\
\
188%\
\
above industry average\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
\
[![A man in a blue shirt stands and smiles while holding a marker, facing another person seated at a table. Behind him is a large screen displaying a presentation with diagrams on Website Design Perth. The scene appears to be in a bright, modern office or meeting room.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e2d915281126385bf0e01_pwc-cover.webp)](https://www.bakercreative.com.au/projects/people-who-care)\
\
## NEXT Case Study\
\
## People Who Care\
\
## A new website for the people who care. An online space created to help people quickly understand how to get or give support.\
\
[View Case Study](https://www.bakercreative.com.au/projects/people-who-care)\
\
## Explore Case Study\
\
## SPH Architecture & Interiors\
\
## Supporting client acquisition with a reimagined brand and website.\
\
[View Case Study](https://www.bakercreative.com.au/projects/sph-architects#)\
\
## Digital Advertising Agency\
Branding\
\
Website Design\
\
[Baker Creatve Logo](https://www.bakercreative.com.au/)\
\
[Get In Touch](https://www.bakercreative.com.au/contact)\
\
# The Brightside Agency\
\
![A person holding a tablet displaying an Australian Webflow website with a black background. The text reads: "STORIES FROM CLIENTS WHO'VE MADE THE MOVE TO THE BRIGHTSIDE." Below are images labeled "Smiths Beach Resort" on the left and "Face Halo" on the right.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e304a943336a6a62b510c_TBSA-cover.webp)\
\
Project Overview\
\
#### The Brightside Agency are digital ads specialists, working with ecommerce and hotel brands to maximise their return on investment from Facebook and Google ads.\
\
In late 2020, RamondoMedia (now The Brightside Agency) decided they were ready for the next evolution of their website. Set for growth and expansion, they wanted to attract talented new team members and focus on building a reputation solely around their speciality of digital advertising. Their founder, Paul, also wanted to create a online presence that was less reliant on his image and instead highlighted the strength of his team.\
\
The team opted to launch a simple, one-page website, showing their process, capabilities and case studies, with the idea that they would add pages as they grow. After our initial discovery workshops, we identified a new set of visuals for the brand, built around the idea of contrast\'97 dark and light, today and tomorrow, before and after. We designed the Biggle (Brightside Squiggle) as part of their logo\'97 a new path forward, in the shape of a 'B'. This same idea is reinforced with the use of shadows in their website photography. With its striking black and yellow palette and bold fonts, the website design is daring and distinctive, a nod to the hero personality archetype and the brand\'92s reputation for being energetic and impact-driven.\
\
Like many previous Wordpress users, the team were hesitant to make the switch to Webflow, but since making the move, they haven't looked back. They have full control over their website, no fuss hosting and the ability to make updates quickly and easily.\
\
Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec4efb4f547971f2163_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fec_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b660f60f76c2cc072f8a_Comp_4_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
\
Before\
\
After\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974836f2ccfdb6f862ce31_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974828b7f3723e29a6091f_2.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
\
Before\
\
After\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589041c597fb9ec45897_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
\
### Brand Strategy\
\
We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
\
### Brand Messaging\
\
We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
\
### Brand Visuals\
\
We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
\
### Website\
\
We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
\
### Brand Strategy & Messaging\
\
Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
\
### Brand Visuals\
\
A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
\
### Website\
\
We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e084029ee5d9b595c15_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e0720ded2f5edcf77d9_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66976037fe4a09d2594ee4bd_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb87aed5455b4d72b_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
\
The Results\
\
Feedback\
\
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.\'94\
\
See More\
\
Stats\
\
Client Acquisition\
\
300%\
\
reduction in cost\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
\
[![A person holding a tablet displaying an Australian Webflow website with a black background. The text reads: "STORIES FROM CLIENTS WHO'VE MADE THE MOVE TO THE BRIGHTSIDE." Below are images labeled "Smiths Beach Resort" on the left and "Face Halo" on the right.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e397d19aa4e8a2951fe8d_bb-cover.webp)](https://www.bakercreative.com.au/projects/blane-brackenridge)\
\
## NEXT Case Study\
\
## Blane Brackenridge\
\
## A modern digital experience highlighting 22 years of exceptional, uncompromising architectural design.\
\
[View Case Study](https://www.bakercreative.com.au/projects/blane-brackenridge)\
\
## Explore Case Study\
\
## The Brightside Agency\
\
## Repositioning a marketing agency to reduce client acquisition costs by +300%\
\
[View Case Study](https://www.bakercreative.com.au/projects/the-brightside-agency#)\
\
## The Farm Website\
Website Design\
\
Website Support\
\
[Baker Creatve Logo](https://www.bakercreative.com.au/)\
\
[Get In Touch](https://www.bakercreative.com.au/contact)\
\
# The Farm\
\
![Blurry image of tall, thin stems with pale yellow flowers set against a bright blue sky. The flowers and stems are out of focus, reminiscent of an Australian Webflow website design, giving the impression of a breezy day.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/661294e319114c54e4ad4b27_TF-projects-covers.webp)\
\
Project Overview\
\
#### Located in Margaret River, The Farm is is both a working rural property and a home to artist studios.\
\
The team at The Farm needed a website that was easy for them to manage and update. They wanted to be able to promote applications for funded residencies and showcase the works created at and inspired by the property. We developed and launched the website in Webflow, setting up the back end of the website for ease of use. The Farm team now manages the website internally, with hoc maintenance and support from our team. This project was completed in collaboration with Pretty\'97Soon, who worked with The Farm on the website design.\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec4efb4f547971f2163_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fec_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b660f60f76c2cc072f8a_Comp_4_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
\
Before\
\
After\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974836f2ccfdb6f862ce31_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974828b7f3723e29a6091f_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
\
Feedback\
\
We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589041c597fb9ec45897_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
\
Feedback\
\
We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
\
The Results\
\
Feedback\
\
We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
\
We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
\
### Brand Messaging\
\
We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
\
We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
\
### Website\
\
We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
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Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
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A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
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We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e084029ee5d9b595c15_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e0720ded2f5edcf77d9_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66976037fe4a09d2594ee4bd_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb87aed5455b4d72b_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
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Feedback\
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We have found working with Baker Creative seamless - your clear communication and clarity has helped us transition into using our new website with ease.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
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[![Blurry image of tall, thin stems with pale yellow flowers set against a bright blue sky. The flowers and stems are out of focus, reminiscent of an Australian Webflow website design, giving the impression of a breezy day.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/668a07657975546548c55c60_Feed-TBSA.webp)](https://www.bakercreative.com.au/projects/the-brightside-agency)\
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## NEXT Case Study\
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## The Brightside Agency\
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## Repositioning a marketing agency to reduce client acquisition costs by +300%\
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[View Case Study](https://www.bakercreative.com.au/projects/the-brightside-agency)\
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## Explore Case Study\
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## The Farm\
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## Building an online home for The Farm, a unique property where land informs art.\
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[View Case Study](https://www.bakercreative.com.au/projects/the-farm#)\
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## Wanslea Website Redesign\
Website Design\
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Website Support\
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[Baker Creatve Logo](https://www.bakercreative.com.au/)\
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[Get In Touch](https://www.bakercreative.com.au/contact)\
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# Wanslea\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e2676943336a6a622e8e6_wanslea-cover.webp)\
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Project Overview\
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#### Wanslea promotes the wellbeing and development of children and families through a range of community programs and services.\
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Wanslea came to us in need of a new website that was easy to update, easy to navigate and showed off the breadth of their capabilities. With goals to show leadership in their industry and increase participation and enrolment in their programs and services, it was critical that visitors could quickly and easily find the information they needed. Due to Wanslea\'92s diverse group of stakeholders and their focus on inclusivity, we recommended shooting a bank of custom photos. To assist this process, we provided their photographer, Jessica Wyld, with a photography brief, outlining appropriate subjects, models and environments. This gave the team a curated bank of photos they could use across any of their collateral and added polish and consistency to their final website, rather than relying on stock photos.\
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Upon reviewing Wanslea's collateral, we noticed a number of fonts, graphics, logos and layouts in play across their brand collateral. We suggested cleaning up their visual identity by creating some rules for application that could be used by anyone internal or external to their organisation. These rules took into consideration accessibility guidelines to prioritise legibility for those with a disability. We wanted to create a consistent and accessible visual look and feel without losing any of the recognisable elements of their identity. This meant revisiting typefaces, colour palettes and colour application, without changing the existing logo.\
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We took a copy-first approach to building the Wanslea website. First, we drew upon the brand voice and writing rules we established, as well as our understanding of Wanslea's website visitors, to write their website words and optimise SEO\'a0title tags and meta descriptions.\
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With over 200 pages on their new website, structure and ease of use was essential, both for the team to manage and for users to find their way. Given their diverse audience, a heavy emphasis was placed on accessibility and making it easy to find the information needed in as few clicks as possible. We used the revitalised visual identity rules to create static website designs before building out each custom design within Webflow.\
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We recorded several training videos and handed over the Wanslea website to the team, so they had full control over adding and editing content. We remain available for support to address any issues or make any website updates as needed.\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec4efb4f547971f2163_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fec_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b5ed0da8c0b422dfb274_Comp_2_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b660f60f76c2cc072f8a_Comp_4_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974836f2ccfdb6f862ce31_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974828b7f3723e29a6091f_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
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Feedback\
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Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589041c597fb9ec45897_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
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Feedback\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
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We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
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We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
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Feedback\
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Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
\
Feedback\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
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Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
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A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
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We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
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Feedback\
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Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
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Feedback\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
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Feedback\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
\
Feedback\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
\
See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
\
Feedback\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
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The Results\
\
Feedback\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
\
See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e084029ee5d9b595c15_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e0720ded2f5edcf77d9_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
\
Feedback\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
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See More\
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Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66976037fe4a09d2594ee4bd_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
\
Feedback\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
\
See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb87aed5455b4d72b_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
\
Feedback\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
\
Feedback\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
\
Feedback\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
\
See More\
\
Stats\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
\
Feedback\
\
Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.\
\
See More\
\
Stats\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
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[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e3106ca4a9923e1f36e0d_CA-cover.webp)](https://www.bakercreative.com.au/projects/camp-america)\
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## NEXT Case Study\
\
## Camp America\
\
## Building a custom website for the original American summer camp experience. A fun, dynamic site for young travellers.\
\
[View Case Study](https://www.bakercreative.com.au/projects/camp-america)\
\
## Explore Case Study\
\
## Wanslea\
\
## Improving the discoverability of critical information and services for families.\
\
[View Case Study](https://www.bakercreative.com.au/projects/wanslea#)\
\
## Williams Creative Website\
Website Design\
\
Website Support\
\
[Baker Creatve Logo](https://www.bakercreative.com.au/)\
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[Get In Touch](https://www.bakercreative.com.au/contact)\
\
# Williams Creative\
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![A lively band performs on stage, featuring a singer, keyboardist, drummer, and saxophonist, against a vibrant, colorful digital backdrop reminiscent of an Australian Webflow website. The audience silhouettes are visible in the foreground, enjoying the energetic atmosphere surrounded by hanging greenery.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e28b7ca4a9923e1ec891c_williams-creative-cover.webp)\
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Project Overview\
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#### Williams Creative specialise in music and performance curation for events and functions.\
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Their goal was to build a new website that would support their sales and marketing initiatives, specifically with the objective of increasing entertainment bookings. They wanted to make it easy for clients to get a quote and save their team time in client communications.\
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After our initial workshops, we identified their their primary users include professional event managers, brides planning wedding entertainment and executive assistants planning corporate events. Each of these users needed to be able to quickly browse available entertainment options, assess their suitability and understand their capabilities.\
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After working with the team to identify their preferred visual style and map out website content, we created designs that were vibrant, engaging and immersive, with lots of space for large imagery and video. One of the website highlights is a custom 'add to quote' feature that allows website browsers to add various acts to their cart and request a quote for all of them in one form. The team are regularly adding new entertainment acts to their lineup and the Webflow CMS\'a0allows them to easily add photos, videos, booking information and bios for each of them themselves.\
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Client\
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Services\
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Year\
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Industry\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b4b00be55291653c46c2_Comp_1_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669477a7ab677b93263530ee_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec48347115bccf301c6_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b9102cac00ef9806ad30_comp_5_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec4efb4f547971f2163_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d284a8bb4924387e_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec8404e90e454a0924d_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b66020aa3212f7ab9b5b_Comp_3_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec506a8399b862f2784_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694b660f60f76c2cc072f8a_Comp_4_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66946ec5d457d18025c79fdc_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d084b557a173dc2b8e5e_before_cover.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6694d0e4411d3139b931a4c1_after_cover.webp)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f64cae5124f30a6c7_PG_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974836f2ccfdb6f862ce31_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974828b7f3723e29a6091f_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974c6f2ae35900cc83ebe7_PG_cover_lontara.webp)\
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The Results\
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Feedback\
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"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
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Stats\
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Session Durations\
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44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484e87d1539cad87fca3_6b.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697484297b66b7b53a5cc6d_6.jpg)\
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Before\
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After\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697597befce0288802ad7d4_sph-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975893fe4a09d25949607e_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975891c96f24949fdf9866_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589041c597fb9ec45897_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697589132fe1fdccf303798_6.webp)\
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The Results\
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Feedback\
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"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
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Stats\
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Session Durations\
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44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975a3894241896d70dee58_sph-cover-services.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f25d1b9fddb5345d2fb_1.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec76b60d483ebf779ac_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7ce2fccdca95d5115_3.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7a8f47844cc096e09_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971f69756bba070c59adb4_10.gif)\
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The Results\
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Feedback\
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"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
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Stats\
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Session Durations\
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44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972158fc5e2c453cd52845_BAC-cover-wwd.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7fc5e2c453cd33d84_5.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697220a756bba070c5b54f3_BAC-cover-video.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66971ec7756bba070c59597a_11.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248c38a0f6dbbf96847f_1.png)\
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### Brand Strategy\
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We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a07496e998a89bb894f54b_14.webp)\
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### Brand Messaging\
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We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248ea0b9126b20e86bba_6.png)\
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### Brand Visuals\
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We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f18b606bf093508609ff_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248d9ac354fe13e9ca05_4.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248e266f469fac1500c7_8.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727123fdfd0384bede01b_7.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697248f123a371667f95040_11.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66a1f171338565af6f0958d8_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724915c6ce91970d4634a_13.png)\
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### Website\
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We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697277d2c278b4077a36a18_connect-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669724926b60d483ebfb3733_9.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669727c78409fb3d1c99aae3_connect-cover-wwd.webp)\
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The Results\
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Feedback\
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"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
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Stats\
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Session Durations\
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44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb97b5930ac86ac5ca7_Mock_0.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fd697391c610daa7445_Mock21.png)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742174734d978f4df9a5a_667d0653f4baba978fc02489_TBSA_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb8f40195b323a1df8f_Mock_8.jpg)\
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The Results\
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Feedback\
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"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
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Stats\
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Session Durations\
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44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697412981175b350148ec70_TBSA-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb981175b35014814a9_Mock_2.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669742330dd16de716cd630d_667d0646ba335e59254d54d1_TBSA_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973fb91acb94e997dc27e1_Mock_1.jpg)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f10564abbea46db488b5b_5_b.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75425305e0d3059380_2.webp)\
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### Brand Strategy & Messaging\
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Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75b8e575515b6813c8_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efd1a87c1f94336d5b455_4.webp)\
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### Brand Visuals\
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A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efc75e1df4076b6728e6a_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f01960a17bc83a984fccf_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafa94f8ea725fc2213_7.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf87644d38704c704c_8.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcaf86c914c56c05894d_9.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcafcafd257000a9e1cd_10.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb78675ac5ca9f59500_11.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669effaca4300cb965f2fd9a_12.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf05edb44e64f6b1ea_16.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f049583fc82b15dd80976_18.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcbf4bd63200f09264eb_15.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669f00328675ac5ca9f8813d_17.gif)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669efcb7066f3ba944d8e304_14.webp)\
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### Website\
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We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669717f88dc40c9ef9b3c357_SP-cover-home.webp)\
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The Results\
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Feedback\
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"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
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Stats\
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Session Durations\
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44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697685297b66b7b53baeb92_rmt-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697698d20ded2f5edd65ae3_669076766b08b3a20df71284_RMT_Thumb_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972878fcf0d5a9b6367ad0_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669728776b60d483ebfdc00d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ab8a7bc8a495c6e6e82_rmt-cover-about-1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697287896b1f5fbdafeecc9_2.webp)\
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The Results\
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Feedback\
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"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
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Stats\
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Session Durations\
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44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66972ba8a6a43909e95a6268_rmt-cover-team.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669733e145e1cbe42ec01517_HR_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732741acb94e997d26c7e_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973436c9e39fad5ea7430b_hb-cover-brands.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669732749cfadc81a1720ec1_6.webp)\
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The Results\
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Feedback\
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"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
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Stats\
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Session Durations\
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44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669734e1ff9ebf112f5e21fb_HR-cover-media.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669744d261d160092072d6b5_BB_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f781175b35014ac80a_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697452820ded2f5edbf3193_BB_cover_projects.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f70dd16de716ce6c68_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669743f7efce0288801c66fa_3.webp)\
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The Results\
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Feedback\
\
"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
\
See More\
\
Stats\
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Session Durations\
\
44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697474f470a4544cbe3d088_wc_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469a1acb94e997e0a8b9_guidelines.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697468d1b05ba6c80238fc7_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697479dfdf512f999ecb29e_WC_cover-ent.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697469315eb5b06785348a0_2.webp)\
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The Results\
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Feedback\
\
"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
\
Stats\
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Session Durations\
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44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c1e304c7a25792683_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b97b66b7b53a982b2_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7b81175b350151bf42_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7ca9d6f93a4db24a9c_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66974d7c143ff12673be0187_6.webp)\
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The Results\
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Feedback\
\
"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
\
Stats\
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Session Durations\
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44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
\
"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
\
Stats\
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Session Durations\
\
44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e07b1d2bd59c9d56885_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e084029ee5d9b595c15_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e0720ded2f5edcf77d9_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975e09474b17d80effd6dd_4.webp)\
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The Results\
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Feedback\
\
"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
\
Stats\
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Session Durations\
\
44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697603564cae5124f3cf6af_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66976037fe4a09d2594ee4bd_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c556b26bbcd61b918_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530dc7edab92c91d5052_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697530c2979b1d17fd25781_4.webp)\
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The Results\
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Feedback\
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"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
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Stats\
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Session Durations\
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44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde143ff12673c748ef_1.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a778011f_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb87aed5455b4d72b_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cdeb122053d5e21eef4_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975cde5a668e43a7780101_guidelines.webp)\
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The Results\
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Feedback\
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"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
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Stats\
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Session Durations\
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44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/6697559a15eb5b06785db591_KK_cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330a9d6f93a4db65825_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753300ea159e09c79926d_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66975330d85c6e483bb64d70_4.webp)\
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The Results\
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Feedback\
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"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
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Stats\
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Session Durations\
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44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753304b8f23910dd8f51d_5.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/669753305a668e43a77216f1_6.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a10b7f3723e299c40f8_LC_cover_home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973812c8e94e1cb381bcc9_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973a6592057a6acabe82ea_LC-cover-akoya.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973813fd2eb3f9d1bb7312_6.webp)\
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The Results\
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Feedback\
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"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
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See More\
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Stats\
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Session Durations\
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44%\
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above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ad6fdf512f999e3bb05_LC_cover-news.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb7f3723e299f9aaa_tf-cover-home.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc1a9d6f93a4da6add6_2.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973ebbb352cd88736ad4bf_TF-cover-works.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc37b5930ac86aa31d0_6.webp)\
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The Results\
\
Feedback\
\
"We contracted Baker Creative to build a new interactive website for our music industry based talent agency. Not only did they kick it out of..."\
\
See More\
\
Stats\
\
Session Durations\
\
44%\
\
above industry average\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc65a668e43a7638fc1_3.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc7437d22fb14af425e_4.webp)\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969672/66973cc312390e5de0c201c8_1.webp)\
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[![A lively band performs on stage, featuring a singer, keyboardist, drummer, and saxophonist, against a vibrant, colorful digital backdrop reminiscent of an Australian Webflow website. The audience silhouettes are visible in the foreground, enjoying the energetic atmosphere surrounded by hanging greenery.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/660e2e23c12782c25ceec08f_Prendiville-cover.webp)](https://www.bakercreative.com.au/projects/prendiville-group)\
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## NEXT Case Study\
\
## Prendiville Group\
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## Revitalising the website of the family-owned brand behind WA's most iconic tourism, hospitality & entertainment venues.\
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[View Case Study](https://www.bakercreative.com.au/projects/prendiville-group)\
\
## Explore Case Study\
\
## Williams Creative\
\
## A vibrant, engaging site to increase online booking enquiries.\
\
[View Case Study](https://www.bakercreative.com.au/projects/williams-creative#)\
\
## Signs for Brand Evolution\
[BC](https://www.bakercreative.com.au/)\
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[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
\
August 27, 2018\
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# 10 Signs it\'92s Time for a Brand Evolution\
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[Naming](https://www.bakercreative.com.au/blog-tags/naming)\
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[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
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[Brand Voice](https://www.bakercreative.com.au/blog-tags/brand-voice)\
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[Brand Positioning](https://www.bakercreative.com.au/blog-tags/brand-positioning)\
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[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
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[Brand Colours](https://www.bakercreative.com.au/blog-tags/brand-colours)\
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[Supporting Graphics](https://www.bakercreative.com.au/blog-tags/supporting-graphics)\
\
![10 Signs it\'92s Time for a Brand Evolution](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4c5241f8bf327c460_5b84965f808ba21f8d290436_10signsyouneedarebrand_lg.jpeg)\
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The intoxicating cocktail of sunshine and warmer temperatures that we\'92ve been experiencing lately has sparked a bit of spring cleaning, not only in our home, but in our business.\
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As we race towards the end of the year, we\'92ve been revisiting our goals, refining our processes and taking stock of what\'92s working, and what\'92s not. Judging by our inbox lately, we know many of you are doing the same\'97 from starting new businesses, to refreshing websites and updating visuals\'97 there\'92s a lot of change happening.\
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While you might have an inkling that it\'92s time to update your brand or website, it\'92s still a big decision that impacts your time, finances, processes and customers, and shouldn\'92t be made on a whim. So how do you know when it\'92s time for a change?\
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Today, I wanted to share 10 signs that it\'92s time for a brand evolution or overhaul.\
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## 1\\. Your business direction, composition or vision has changed.\
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From changing markets to mergers and acquisitions, shifts in technology to new regulations, change in business is inevitable. But, when your\'a0identity and vision changes, it can bring with it confusion about who you are and how you are positioned in the market.\
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Big changes in your business structure and vision are an opportunity to stop consider how your business is perceived by customers and staff alike. Refreshing or changing your brand touchpoints, from your messaging to your visuals, can help you to communicate you new direction and identity with clarity and consistency.\
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## 2\\. You\'92re changing your name.\
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Sometimes businesses outgrow their names. Maybe the meaning has changed, it no longer reflects what you do, or maybe you\'92ve realised your customers don\'92t actually know what your name means or how to pronounce it! Whatever the reason, if your name is holding you back from growing or expanding, a name change is the perfect time to revisit your visual identity, website, brand collateral and marketing materials and ensure they are clear and consistent.\
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## 3\\. You\'92re embarrassed by your brand collateral.\
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Yep, brand shame or website shame is one of the most common reasons our customers come to us for a rebrand.\
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You might be the best at what you do, but when it comes to first impressions, looks really do count. From drab, inconsistent or ugly visuals to broken, outdated websites, if it looks like you don\'92t care about how your business presents itself, or don\'92t care enough to invest in your business, what signal does that send to potential customers?\
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If you cringe when sharing your website address or business card, or always preface their presentation with \'91these need updating but..\'92 it\'92s probably time for an upgrade. If refreshing your brand means you can show up with confidence, it\'92ll pay dividends.\
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## 4\\. You aren\'92t standing out from the competition.\
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\'91How do you stand out in a competitive market?\'92 Is something we get asked all the time. In fact, I wrote an article with [11 ways to stand out over here.](https://www.bakercreativedesign.com/post/11-surefire-ways-to-stand-out-in-a-competitive-market)\
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While it sometimes feels like it\'92s all been done before, rebranding offers the opportunity to shift and reposition your brand so that you\'92re not competing on the same factors that everyone else is.\
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Once you determine what it is that makes you truly different, everything you say, do and show to your customers should communicate this difference clearly and consistently.\
\
## 5\\. Your brand visuals & message are confused or inconsistent.\
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Design that\'92s a hodge-podge of colours, fonts and imagery or messaging that is overly complex and confusing are indicators that that you need to spend some time distilling your messaging, look and feel.\
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We see these inconsistencies all the time, like 'premium' or 'luxury' brands whose visuals look like they were made on a budget, or brands who say they are friendly and down to earth, whose website copy sounds like a Dickens novel.\
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Every touchpoint matters when it comes to creating a lasting brand impression. By clarifying, simplifying and narrowing your brand positioning, working on your core brand messages and creating some rules around how to apply your brand visuals, you can build cohesiveness into your brand.\
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## 6\\. You want to raise your prices.\
\
The best feeling in the world is chatting to potential customers who undoubtedly want to work or buy from you, no matter the cost. They\'92re not chatting to other providers or haggling over price, they want what you\'92ve got.\
\
This is the goal of branding\'97 to create favourable perceptions about the quality, unique value and trustworthiness of your brand so you don\'92t have to compete on price. This isn\'92t about charging exorbitant prices or ripping people off\'97 it\'92s about charging what your products and services are worth.\
\
Often, customers are willing to pay a little bit extra to make a purchase from a reputable brand because it\'92s less risky, offers something unique and valuable, or provides better quality. If you\'92re at a point where you\'92d like to raise your prices, a brand evolution can help to communicate why you\'92re worth paying more for.\
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## 7\\. Your want to attract new (or different)\'a0customers.\
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If you\'92re not attracting your ideal customers, or are looking to target a new audience, you may need to consider a brand evolution.\
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Here, branding can serve two purposes. First, it can help you to stand out in a noisy marketplace and get noticed by the audience you're trying to reach. Second, it can help you to connect with and build a relationship with your dream customers.\
\
Rebranding can help you show your potential customers that you are different from the competition and that you understand their fears, concerns, values and preferences, helping you to forge new relationships.\
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## 8\\. You want to recruit quality team members.\
\
Your brand is all about how your business is perceived\'97 not just by your customers, but by potential staff members too. Everyone wants to work for a brand they\'92re proud to be associated with, and if you have a reputation as a great employer, you\'92ll attract higher quality talent.\
\
Revisiting your brand message, visuals, customer experience and marketing materials to communicate your culture and values can go a long way to building a positive reputation.\
\
## 9\\. Your visuals or website have always been \'91temporary\'92.\
\
When you first started out, you may have created a cheap or DIY visual identity or website solution. They might not have been ideal, but \'91good enough\'92 to get you by until you could afford to upgrade, or prove that your business was going to make it past the first few years. If you\'92re in the position where you\'92re making enough to invest back in your business, it\'92s probably time to do this thing properly so it lasts you for years to come! [Check out our tips for hiring a designer here.](https://www.bakercreative.com.au/post/finding-the-right-designer-for-your-business)\
\
## 10\\. Sales are sluggish\
\
If sales are slow, it\'92s time to play detective and pinpoint what\'92s not working. For many people, they\'92re simply not showing up and marketing their business, so the problem is more about getting found.\
\
But, what if you\'92re spending time and/or money on marketing, and getting a lot of eyeballs on your offerings, but you\'92re not still not seeing many sales? Assuming those people are the right audience, then there might be an issue with how people perceive your business. Maybe they\'92re confused by your copy, or don\'92t think you look legitimate. Or, perhaps they have trouble navigating your website or don\'92t see the value in what you do.\
\
In this instance, a rebrand can help you to hone your message, refine your customer experience and redefine your visuals to really sell your value and manage your brand image.\
\
## So, is it time to take action?\
\
So there you have it\'9710 common signs it's time for a change! But, there's one more big one I haven't mentioned\'97that you\'92re reading this! Maybe rebranding has been on your mind for a while, but you haven\'92t taken action yet.\
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If you\'92re still on the fence or don\'92t know if it\'92s worth it, consider what your goals for a rebrand would be. How would it impact your business to achieve them? If you could expand your audience, recruit top talent, stand out or make more sales would it be worth the time, cost and effort? And, on the flip side, what happens if you do nothing and take no action?\
\
Change is inevitable and rebranding is a part of maintaining a healthy brand, but only you know whether it is the right move for your business right now. Hopefully this article has helped you\'a0to decide whether you\'92ll start 2019 with a refreshed identity.\
\
If need a hand with your rebrand, and think we'd make a great team, [we'd love to hear from you.](https://www.bakercreative.com.au/contact)\
\
Have you gone through a re-brand before? How did you decide it was the right time? Was it effective? Let me know in the comments! If you found this article helpful and know someone else who would too, we\'92d love it if you shared it with them too.\
\
## Continue Reading\
\
[![Give Them Something to Believe In](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab05cf3c36621ea28f2_5ed5f49764563100b3a6f4f0_blog-image.jpeg)](https://www.bakercreative.com.au/post/give-them-something-to-believe-in)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Give Them Something to Believe In](https://www.bakercreative.com.au/post/give-them-something-to-believe-in)\
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This extra layer of meaning can help your customers understand how your brand can fit into their lives.\
\
[![Uncover Your Brand Difference With This Proven Method](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abd2306e06b840fe363_5cbe4c44a134f6aa8202892a_brand_difference.jpeg)](https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Uncover Your Brand Difference With This Proven Method](https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method)\
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Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.\
\
[![Are You Breaking The Norm?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa91bf441ad112d8185_621c31e0c4faf04f464f445d_article-sm.jpeg)](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Are You Breaking The Norm?](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won\'92t want to miss this episode\
\
[![Brands We Love: Jenna Kutcher](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab488978d6485c1736_59db257caaa78100013f9638_baker_creative_blog25.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-jenna-kutcher)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brands We Love: Jenna Kutcher](https://www.bakercreative.com.au/post/brands-we-love-jenna-kutcher)\
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A homage to brands that are kicking goals\'97from their visuals to their voice, they have found their place, tribe and style.\
\
[![Brands We Love: Webflow](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad1946fd86bcf3c225_6270af6899180d4b17eca7cd_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-webflow)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brands We Love: Webflow](https://www.bakercreative.com.au/post/brands-we-love-webflow)\
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In this week\'92s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.\
\
[![Why Your Brand Needs to Pick a Fight](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abee09b142b145736ed_5d636740f5049afa7d9fda78_brand_villain_enemy.jpeg)](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Why Your Brand Needs to Pick a Fight](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
Just like your favourite books and movies, every great brand story has its own powerful villain too.\
\
[![2 Powerful Ways To Stand Out and Sell](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4488978d6485c122c_61a9a34bd719886beb497ad6_article-sm.jpeg)](https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[2 Powerful Ways To Stand Out and Sell](https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell)\
\
[![Less Is More: The Perks of Simplifying What You Do](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab5ebc5b14b6577f580_59f055d92af06700017d622a_lessismore_blog_sml.jpeg)](https://www.bakercreative.com.au/post/less-is-more-the-perks-of-simplifying-what-you-do)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Less Is More: The Perks of Simplifying What You Do](https://www.bakercreative.com.au/post/less-is-more-the-perks-of-simplifying-what-you-do)\
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When you focus your offering, you can start building a reputation for something clear and specific.\
\
[![The Art of Repelling Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab9436f4e870a0c4327_59f158a6ffa06300013b15b0_art_repelling_customers.jpeg)](https://www.bakercreative.com.au/post/the-art-of-repelling-customers)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[The Art of Repelling Customers](https://www.bakercreative.com.au/post/the-art-of-repelling-customers)\
\
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.\
\
[![More than a logo: The difference between branding & marketing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab93d85f1337c8531cb_59db1acef56f150001405707_baker_creative_blog4.jpeg)](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[More than a logo: The difference between branding & marketing](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.\
\
## Stand Out Strategies\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
\
July 16, 2018\
\
# 11 Surefire Ways to Stand Out in a Competitive Market\
\
[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
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[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
\
[Brand Positioning](https://www.bakercreative.com.au/blog-tags/brand-positioning)\
\
[Research](https://www.bakercreative.com.au/blog-tags/research)\
\
[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
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[Brand Colours](https://www.bakercreative.com.au/blog-tags/brand-colours)\
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[Supporting Graphics](https://www.bakercreative.com.au/blog-tags/supporting-graphics)\
\
[Brand Narrative](https://www.bakercreative.com.au/blog-tags/brand-narrative)\
\
![11 Surefire Ways to Stand Out in a Competitive Market](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa455941e40a6befff6_5b4c518e52047e0b3a22ede3_stand_out_competitive_market.jpeg)\
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Hands up if you've ever said something along these lines\'97\
\
_"The quality, service and attention to detail I give my customers is amazing.\'a0If only more people knew\'a0about me...but, my industry is so\'a0competitive and commoditised,\'a0it's impossible to stand out."_\
\
None of this reluctant arm raising\'97get your hand up and wave it around like a lunatic because you are not alone. This is the challenge we hear business owners struggle with most often. And, it's been a challenge for us too.\
\
So, let's dive right into the juicy details. If you\'92re wondering how you can get more eyes on your business, today's blog will uncover 11 ideas you can try on to become a stand out business in a sea of samesies.\
\
Heads up! This article contains affiliate links. Check out our [disclaimer](https://www.bakercreative.com.au/legalpages/affiliate-disclaimer) to learn more.\
\
## 1\\. Surprise\'a0& Delight\
\
So many companies say their service is the best. But, when you ask them _how_ it\'92s better, they rattle off a list of things like \'91delivering on time\'92 or \'91delivering quality work\'92. Personally I consider these to be table stakes\'97 I expect them.\
\
You\'92re likely to remember a customer service experience when it\'92s surprisingly good, or surprisingly bad. But, middle of the road \'91table stakes\'92 service is probably not going to stick in your mind long enough for you to tell anyone about it.\
\
Stand out businesses are the ones that make you feel like your satisfaction is their number one priority\'97 always. They actively look for ways to go above and beyond and find ways to turn challenges or mistakes into opportunities to delight. Looking for inspiration? [Give this Story Brand podcast episode a listen](http://buildingastorybrand.com/episode-72/)\'a0or check out the book 'The Six Thousand Dollar Egg'.\
\
**The takeaway:** Don\'92t settle for good.\'a0If you want to be memorable, go above and beyond\'97every time. Would someone share your customer service story with their friends? Use this as your benchmark.\
\
## 2\\. Become Known For Something\
\
Ever heard the phrase \'91the riches are in the niches\'92? It\'92s a lot easier to stand out and become known for one, really specific thing rather than trying to sell everything to everyone. In a niche market, your competitors are fewer, your marketing dollars can be spent in a more targeted way, and often, you can charge more because you\'92re a specialist.\
\
If you want to learn more about this, I talk through choosing a speciality in greater detail in our [ebook, Invaluable.](https://www.bakercreative.com.au/learn/invaluable)\
\
**The takeaway:** Standing out can be easier if you can select a niche audience, find a niche product or service to sell or a combination of both. Are you the ultimate pet photographer? Do you make a kickass vegan pizza? Narrow your focus, stake your claim and own it.\
\
## 3\\. Be Refreshingly Different\
\
Kane and I once met with the owner of a company who was trying to attract new clients. When we asked \'91how are you different from your competitors?\'92 he answered \'91I tell our customers we\'92re pretty much the same as everyone else.\'92\
\
As business owners, it's our responsibility to\'a0be able to confidently tell our potential customers why we\'a0are worth their time and money. In the absence of anything unique or differentiating about our products, services or brand, price becomes the only variable. And, if price is the\'a0only differentiating factor, we become magnets for discount hunters seeking out the most bang for their buck.\
\
If you\'92re not sure how you can stand out other than dropping your price, or think you\'92ve got nothing original to offer, check out the book Blue Ocean Shift.\'a0It contains an actionable process to help you hone in on areas where you can help to alleviate customer challenges, offer increased value and deviate from your competitors\'92 claims.\
\
**The takeaway:** Stand out by uncovering the areas where you can offer value that your competitors don\'92t, or by addressing customer pain points that your competitors aren\'92t. Once you dig deeper, you\'92ll find that there are many more opportunities to stand out than you think.\
\
## 4\\. Get Clear With Your Copy\
\
You already know that waffly, jargony words make people\'92s eyes glaze over. But, the waffle and jargon is often a lot harder to spot in our own industry or in our own work.\
\
As Lee LeFever explains in his book, The Art of Explanation, \'93the more you know about something, the harder it is to imagine what it\'92s like not to know.\'94 Because of this, we tend to assume our audience has a similar level of understanding to us.\
\
So, when we write for or speak to our customers, we have a tendency to underestimate the gap between our level of knowledge (about our business, processes or industry), and theirs. This is called the \'91Curse of Knowledge\'92, and it means we often forget to ask for the sale, share our process or explain ourselves clearly in terms our customers understand.\
\
Want to be a gun at writing copy? Check out Ray Edwards' book How to Write Copy That Sells.\
\
**The takeaway:** To cut through the noise, we need to meet our customers where they are, and keep our message easy to understand, remember and share.\
\
## 5\\. Collect\'a0& Use\'a0Customer Feedback\
\
Clear messages stem from understanding your audience, and too often, we\'92re guilty of assuming what our customers want and need, instead of asking them.\
\
Collecting customer feedback can help you to uncover potential product and service offerings that your customers want, but you\'92re not delivering yet. And, it can help you to understand where your customers are confused or need additional support. Feedback also gives you insight into the words and phrases your customers are actually using to describe their challenges, which will help you to avoid the Curse of Knowledge we mentioned in #4.\
\
By surveying your customers you\'92ll be able to truly get to know them and how you can better serve them. If you take action on what they tell you, you\'92ll be able to understand exactly what they consider to be exceptional customer service, must-have products, clear marketing and so much more.\
\
**The takeaway:** Survey your customers to help you to serve your customers\'92 needs more effectively and stand out in your industry as a result.\
\
## 6\\. Show\'a0Up Consistently\
\
Ever known someone who only barracks for a team when they\'92re winning? Is a meat eater one week and vego the next? Says they\'92re going to an event but never shows?\
\
Yep, we\'92ve all probably been this person at one time or another. The problem with saying one thing and doing another is that you become flaky and unreliable. We inadvertently send the same message as business owners when we don\'92t give our audience a time and place they can expect to hear from us on the regular.\
\
> Our marketing efforts will never succeed if we don't show up day in & day out for our audience.\
\
Whether \'91showing up\'92 looks like posting on social media, hosting an event, sending an email blast, uploading a blog post or sharing your latest podcast episode, it\'92s important to let your audience know when and where they can expect to hear from you, and deliver on that promise every time.\
\
Do you have a favourite tv show, blog, instagram account or podcast that you follow? How would you feel if that person just went silent for a few weeks or months cos they got busy? Just like you expect regular content from your favourite producers, you have a responsibility to show up consistently for your followers.\
\
It takes grit and persistence to keep on keep on going, even when your mum is your only follower (been there). Just remember, being consistent is so much more important than being on every platform. Keep showing up and eventually, they will too.\
\
**The takeaway:** If you can develop a pattern of delivering on your promises and showing up on the regular you\'92ll not only build trust with your audience, you\'92ll also remain top of mind. Pick the\'a0marketing platforms and strategies that play to your strengths, commit to them and get into the habit of showing up regularly.\
\
## 7\\. Look\'a0Like You Give a Damn\
\
Your visual appearance is your customer\'92s first impression of your business and sets expectations for every other interaction they\'92ll have with your business. You want them to think \'91Wow! I would love to work with this brand\'92, not \'91If this is what their website looks like, what will the quality of their work or service be like?\'92\
\
If your website, logo or marketing materials look sloppy, it signals to your customers that you don\'92t care enough about your brand to invest in them. Even if you are just starting out or don\'92t have a lot to spend, there are designers available to suit every budget, and lots of templates and DIY solutions that you can use to guide you too. You have everything you need to learn, create or hire at your fingertips, so there are no excuses!\
\
**The takeaway:** Stand out by making sure your brand looks polished, professional and trustworthy at every touchpoint.\
\
## 8\\. Give, Give, Give\
\
Building trust with your audience takes time and, often, multiple interactions. Asking someone for a sale is the equivalent of asking for their hand in marriage, and shotgun weddings are rare in the business world. So, if the 'marriage proposal' doesn't work out,\'a0ask them on a date instead\'97consider offering a free trial, sample, information (blogs, videos, PDFs) or a free initial consultation to reduce risk perceptions, create goodwill and build your relationship.\
\
Check out [this article on creating lead magnets](https://www.bakercreativedesign.com/post/why-lead-magnets-are-a-must-have-in-your-biz) for more on why giving should be a part of your marketing plan.\
\
**The takeaway:** When we give generously to our potential customers, we break down the walls, attract people to our business, help our customers get to know us, create trust and build reciprocity.\
\
## 9\\. Have\'a0a Personality\
\
We buy from people and brands we like, and personality adds humanness and likeability to your brand. A distinctive, consistent personality, woven throughout your words, visuals and engagements is a great way to stand out in your industry.\
\
I wrote a big article about [personality over here](https://www.bakercreativedesign.com/post/the-truth-about-why-your-website-lacks-personality), so if you\'92re interested in learning more, make sure you check out that post.\
\
**The takeaway:** A unique brand personality can create likeability and build rapport with your customers, helping you to cut through the noise.\
\
## 10\\. Put\'a0Some Skin in the Game\
\
So many businesses are afraid to make guarantees, but, if you don\'92t believe in your offering, why should your customers? If it makes sense for your business, you can make waves by reducing their risk and putting some skin in the game with a guarantee of quality or service.\
\
With a guarantee, buying from your business becomes a lot less risky, and you have a better chance of hearing about the problem and areas of your business that need improvement too.\
\
**The takeaway:** Try offering a guarantee of service or quality. Stand behind your claims by having something to lose if you don\'92t deliver on your promise.\
\
## 11\\. Reward\'a0Loyalty\
\
\'93Repeat buyers deliver the same revenue as five new customers combined and are nine times more likely to convert.\'94 ( [Autopilot)](https://flightschool.autopilothq.com/lesson/how-to-get-repeat-customers/).\
\
Yep, your existing customers are as important and valuable to impress as new customers (if not more). Consider trying to stand\'a0out to them by rewarding their loyalty with\'a0discounts, incentives,\'a0exclusive deals, affiliate programs or referrer bonuses.\
\
**The takeaway:** Your business success is directly tied to the customers that support it. Treat them like royalty and create new opportunities to wow them to stand out in your industry.\
\
I hope this article has given you lots of ideas on how you can become a stand out brand. Tell me in the comments\'97will you be implementing any of these ideas? What will that look like in your business?\
\
If you think this article would benefit someone you know, we'd be so appreciative if you would\'a0share it with them!\
\
## Continue Reading\
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[![Why marketing is like dating (and how to get customers to swipe right)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf3d85f1337c852bb3_5e5349f27488c2a79e4362b3_milk-bowl-love-hearts.jpeg)](https://www.bakercreative.com.au/post/fill-your-calendar-with-these-customer-attraction-hacks)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Why marketing is like dating (and how to get customers to swipe right)](https://www.bakercreative.com.au/post/fill-your-calendar-with-these-customer-attraction-hacks)\
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Attracting your dream clients isn\'92t unlike attracting your dream partner. Here's how you can use your love life hacks to fill your calendar.\
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[![8 Ways to Elevate Your Website Copy](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8b81696d9ef86c530_5a5d5a303e2b760001e1cd83_writebettercontent_img_sm.jpeg)](https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[8 Ways to Elevate Your Website Copy](https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy)\
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Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.\
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[![An Inside Look at Our Customer Processes](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8ebc5b14b6577eca1_5c9954595f5b9d1aad09e851_avo_sm.jpeg)](https://www.bakercreative.com.au/post/an-inside-look-at-our-customer-processes)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[An Inside Look at Our Customer Processes](https://www.bakercreative.com.au/post/an-inside-look-at-our-customer-processes)\
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Looking to tighten up your customer experience? Here are the systems & processes we use to create smoother, more streamlined workflows.\
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[![The Hidden Costs of Website Builds](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665444c1733d66dc2466f298_hidden_cost_website_build.webp)](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The Hidden Costs of Website Builds](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
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We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.\
\
[![Content Marketing: A Crash Course](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf49ae30939304fd6c_59db246a9215eb00015e065c_baker_creative_blog15.jpeg)](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Content Marketing: A Crash Course](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
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You've heard content is king, but what is content marketing and is it really an effective marketing strategy?\
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[![5 Irresistible Reasons to Start Building Your Email List Today](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa71bf441ad112d7fcf_5a0a82085f389a000169fe93_5-Irresistible-Reasons-to-Start-Building-Your-Email-List-Today_thumb.jpeg)](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[5 Irresistible Reasons to Start Building Your Email List Today](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
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Email is not a sexy, new marketing strategy but it's still incredibly effective. Here's why email isn't even close to being dead.\
\
[![Brands We Love: Help Scout](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe86e0c70c9c845c7_5c050977770c2e3c8f3bf217_help_scout_sm.png)](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brands We Love: Help Scout](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
\
From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.\
\
[![7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa78e95b96249a45f8e_5a38c49a4184cb0001cb3e26_webflow_blog_review_thumb.jpeg)](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
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A website content management system that is a pleasure to use, is well supported and is packed full of intuitive features.\
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[![How to Design an Unforgettable Brand Experience](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab2246c10583fff59ef_59db237aaaa78100013f953d_baker_creative_blog14.jpeg)](https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[How to Design an Unforgettable Brand Experience](https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience)\
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Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.\
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[![How to Plan Your Website Like a Pro](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab742114a3d4e5cc9ca_5a6e7b4c3656aa0001ef4b31_planning_your_website_strategy.jpeg)](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[How to Plan Your Website Like a Pro](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
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Whether you\'92re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.\
\
## Email Subject Types\
[BC](https://www.bakercreative.com.au/)\
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[Insights](https://www.bakercreative.com.au/insights)\
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Browse Subjects\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
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April 2, 2018\
\
# 13 Email Subject Types Used By The Marketing Pros (Steal These!)\
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[Brand Voice](https://www.bakercreative.com.au/blog-tags/brand-voice)\
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[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
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![13 Email Subject Types Used By The Marketing Pros (Steal These!)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa43d85f1337c8526f7_5ac2288a3666a23b8a7b2ec7_email_marketing_headlines.jpeg)\
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Your email has just landed in your potential customer\'92s inbox, amongst 20-30 other new emails\'97from friends, work and their favourite stores, in addition to a sprinkling of spam mail. Now, you have about 65 characters to grab their attention, encourage them to open your email and avoid the delete button.\
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No doubt, you\'92re going to have to get a little bit creative. So, what do you say in your email subject line?\
\
I\'92ve subscribed (and unsubscribed) to many email lists over the years, as I\'92m sure you have too. So, when we started our own email marketing nurture stream, I began scouring through email headlines from my own inbox for inspiration.\
\
I ended up with a bank of great subject lines, sorted into 13 different types of headlines that use to inspire our own email marketing. Today, I\'92m excited to share\'a0these with you!\
\
## 1\\. The Teaser\
\
Open loop or teaser headlines are synonymous with those annoying (yet oddly addictive) clickbait articles you might see on Buzzfeed, Pedestrian TV or while scrolling through your facebook feed. The reason so many of these articles are disappointing is that they never 'close the loop', or give you the answer you were chasing when you clicked on the article.\
\
A teaser subject line can be really effective at piquing interest, but you should only use it if you actually plan on delivering on your promise and sharing something valuable in your email. If not, it's just spammy.\
\
#### Check out these email subject lines from Amy Porterfield\'97\
\
- _\'93please stop focusing on THIS\'94_\
- _\'93What\'92s scarier than the Facebook algorithm? This.\'94_\
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#### And Jenna Kutcher\'96\
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- _\'93I know you\'92re thinking about this\'85\'94_\
- _\'93my jaw dropped to the floor when I heard this\'94_\
\
## 2\\. The How-To\
\
Next up, the how-to headline. These are exactly as they sound, and indicate to the reader that they're about to learn something. Here are some great examples of how to subject lines\'97\
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- _\'93How to Use Instagram Highlights as a Brand or Influencer\'94_\'a0\'97\'a0Planoly\
- _\'93How to Find Your Calling\'94_ \'97 Vanessa Van Edwards\
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## 3\\. The Quick Win\
\
Sometimes all people want is a quick win, something to lift their game and move the needle that doesn\'92t require 100 hours and a masters degree to understand. Emails are a great place to serve up easy tips or content. You can use your subject line to tell people what they can expect when they open up.\
\
Here are some examples of Quick Wins from my inbox\'97\
\
- _\'93Set your 2018 business goals in 3 easy steps!\'94_\'a0\'97Jasmine Star\
- _\'935 Easy Blog Optimizations to Drive Pinterest Traffic\'94_\'97 Tailwind\
- _\'93One thing I'd do differently (to earn more sooner)\'94_ \'96 Pat Flynn\
- _\'93An under-used shortcut to success\'94_ \'97Ramit Sethi\
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## 4\\. The Open Book\
\
If your subscribers are expecting an email from you, or your email content is THAT good, you may just want to tell people exactly what\'92s inside\'97 no surprises! I love these examples from Melyssa Griffin\'97\
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- _\'935 online business trends to grow your biz in 2018 (free webinar!)\'94_\
- _\'93\\[Free Masterclass\\] The easy way to get started with Facebook ads that\'92s working right now :)\'94_\
- _\'93\\[FREE WEBINAR\\] 10 habits to make you more productive + focused (and less overwhelmed)\'94_\
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## 5\\. The Challenge\
\
This email subject line is all about challenging people\'92s expectations, beliefs or ideas. It\'92s great at grabbing attention and getting click throughs because it\'92s a statement that\'92s out of line with what they\'92ve learnt, do or believe. Check out these challenging subject lines\'97\
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- _\'93Heads up! Your FREE content may be stunting your growth\'85\'94_ \'97 Caitlin Bacher\
- _\'93It\'92s OK if you\'92re not \'93ready\'94 for B-School\'94_ \'97 Amy Porterfield\
- _\'93The best things in life are really, really expensive\'94_\'97 Go-to Skincare\
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## 6\\. The Personal Touch\
\
When your inbox is flooded with emails about sales and how-to\'92s, the emails that stand out like a sore thumb are often those from friends and family because they are informal, short and personal. See how these brands have used a casual tongue and personal touch to cut through the clutter too\'97\
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- _\'93Netflix tonight?\'94_ \'97 Netflix\
- _\'93talk soon?\'94_ \'97 Selena Soo\
- _\'93Can I get your opinion on this?\'94_ \'97Amy Porterfield\
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## 7\\. The Curiosity Cat\
\
Similar to the open loop, curiosity cat piques our inquisitiveness, but this time, it\'92s with an unusual proposition, or promise of revealing surprising information.\
\
- _\'93I was naked on stage\'94_\'96 Jasmine Star\
- _\'93Surprising results of my FB group experiment.\'94_ \'97 Caitlin Bacher\
- _\'93What your sleeping position says about you\'94_\'97 Vanessa Van Edwards\
- _\'93Business stuff I want to HIDE from you\'94_ \'97 Jasmine Star\
- _\'93Everyone loves a quickie\'94_\'97 Marie Forleo\
- _\'93the real story behind how I got started\'85\'94_ \'97Jenna Kutcher\
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## 8\\. The FOMO\
\
What\'92s one thing we hate more than missing out? Losing something we already had! If you\'92ve ever forgotten to spend a gift card or voucher before it expired, you\'92ll know the feeling. Injecting some scarcity, loss or urgency into your email subjects can encourage people to take action now and avoid that feeling of loss or regret.\
\
Check out these examples\'97\
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- _\'93Group hug? 40% off everything FLASH SALE\'94_ \'97 Bonds\
- _\'93Want my 2018 goal-setting system? Last chance to sign up!\'94_\'97 Melyssa Griffin\
- _\'93LAST CHANCE: Can I add this bonus to your account?\'94_ \'97 Amy Porterfield\
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## 9\\. The Comparison Junkie\
\
Oh how we love to compare ourselves to others! We like to know what people who are like us are up to, so we can see how we stack up. Here\'92s how these marketing pros have used comparison in their email subject lines\'97\
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- _\'933 things every successful entrepreneur has (are you doing this already?)\'94_ \'97Jenna Kutcher\
- _\'93How do you stack up against other marketers?\'94_ \'97 The Association of Integrated Marketers\
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## 10\\. The Question\
\
It sounds so simple, but asking a question is sometimes all it takes to engage people and spark a conversation. Anytime I use a question in our email marketing subject lines, they are always the emails that people respond to, whether it\'92s to give us their 2 cents or answer a question, and we love hearing from them!\
\
Here are some examples of question based subject lines from my inbox\'97\
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- _\'93Why do smart people get stuck in ruts?\'94_ \\- Ramit Sethi\
- _\'93Want to double your revenue WITHOUT launching anything new?\'94_ \'97 Caitlin Bacher\
- _\'93guess who my biz girl crush is?\'94_ \'97Jenna Kutcher\
- _\'93How rude can you be?\'94_ \'97 Marie Forleo\
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## 11\\. The VIP\
\
We all love receiving an exclusive invite or\'a0early access to a special sale or preview. Give your loyal community a treat with VIP treatment such as access to early or special events, offers or sales. Here are some winning subjects from my inbox\'97\
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- \'93Psst. We Have Something for You (but it's a Secret)\'94 \'97Grammarly\
- \'93End of Season Sale \\| Your Exclusive Online Preview\'94\'97 Witchery\
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## 12\\. The Transformation\
\
This one is golden. We all love knowing how someone else has achieved incredible results or success in their business or personal life. If you have the statistics to back up results you\'92ve achieved for yourself or a client, try using a subject line like one of these\'97\
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- _\'93How Brennan increased opt-ins by 250%\'94_ \'97 Ramit Sethi\
- _\'93How I turned $77 into $3,200 with this one strategy (Free workshop tomorrow!)\'94_ \'97Melyssa Griffin\
- _\'93How I Got 45.5% More Traffic (In 7 Days)\'94_ \'97 Brian Dean (Backlinko)\
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## 13\\. The Proof\
\
The last one on my list builds upon the comparison junkie and transformation subject lines, tapping into our desire to measure up to other people and mimic their success. The proof subject line provides people with proof that others are using a particular system, product or service. The proof could be from everyday people or celebrities, like these ones\'97\
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- _\'93How Jimmy Fallon (& millions more) got some Headspace\'94_\'97 Headspace\
- _\'93New releases that everyone is talking about this week\'85\'94_ \'97 Audible\
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Well, there you go! 13 subject line types from my inbox to inspire your next email mailout. You can combine them, or use one type at a time. Which one is your favourite? Tell me in the comments below!\
\
If you liked this article and found it helpful, we\'92d love it if you shares it with someone else who could use an email subject shakeup!\
\
## Continue Reading\
\
[![Optimising images for web in 4 easy steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab60d5ea969bc386444_59daffb744723e00014fbb00_baker_creative_blog12.jpeg)](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Optimising images for web in 4 easy steps](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
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Get the best version of your image by learning how to source, re-size and compress your images for web use.\
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[![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[7 Types of Proof to Use on Your Website](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
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Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
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[![The Simple Hack That's\uc0\u8200 Guaranteed to Strengthen Your Message](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abbb81696d9ef86d860_5c5fdd0d06c32b3303aa7ed3_how_to_collect_customer_feedback.jpeg)](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The Simple Hack That's\uc0\u8200 Guaranteed to Strengthen Your Message](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message)\
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Want to write copy that people can't get enough of? This simple hack will help you get to know what your customers really desire.\
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[![Could This Science-Backed Model Change the Way You Sell?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae8e95b96249a46887_5d9af841a6d18b32c5716998_system_model_decision_making.jpeg)](https://www.bakercreative.com.au/post/could-this-science-backed-model-change-the-way-you-sell-to-your-customers)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Could This Science-Backed Model Change the Way You Sell?](https://www.bakercreative.com.au/post/could-this-science-backed-model-change-the-way-you-sell-to-your-customers)\
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We take a look at how we can use neuroscience to understand consumer decision making and create high-converting websites.\
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[![5 Irresistible Reasons to Start Building Your Email List Today](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa71bf441ad112d7fcf_5a0a82085f389a000169fe93_5-Irresistible-Reasons-to-Start-Building-Your-Email-List-Today_thumb.jpeg)](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[5 Irresistible Reasons to Start Building Your Email List Today](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
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Email is not a sexy, new marketing strategy but it's still incredibly effective. Here's why email isn't even close to being dead.\
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[![The Power of the Quick Win](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba488978d6485c2696_5eafc92648941597d06229c1_Quick_wins_thumb.jpeg)](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The Power of the Quick Win](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
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Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.\
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[![7 Questions to Ask Before You Build Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7da7a50db3e90e348_61e4c6ae1cac2ec91a624e80_article-sm.png)](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[7 Questions to Ask Before You Build Your Website](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
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7 big questions you need to answer about your website before you do anything else.\
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[![Risky Business: Customer Beliefs That are Derailing Your Sales](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab7554fe30bfda9251f_5d50e9f0fbb413419611b328_shopping_bag_blue.jpeg)](https://www.bakercreative.com.au/post/risky-business-customer-beliefs-that-are-derailing-your-sales)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Risky Business: Customer Beliefs That are Derailing Your Sales](https://www.bakercreative.com.au/post/risky-business-customer-beliefs-that-are-derailing-your-sales)\
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Why do customers pause instead of pulling the trigger? Uncover the customer beliefs stopping you from making more sales.\
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[![Brands We Love: Go-To Skincare](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab54a8d6088db742d1_622adc7f39ac742c5dc3826d_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brands We Love: Go-To Skincare](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
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With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.\
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[![9 Essential Tips For Creative & Effective Packaging Design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf42114a3d4e5cbe80_59db1ed5aaa78100013f8fad_baker_creative_blog9.jpeg)](https://www.bakercreative.com.au/post/essential-tips-for-effective-packaging-design)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[9 Essential Tips For Creative & Effective Packaging Design](https://www.bakercreative.com.au/post/essential-tips-for-effective-packaging-design)\
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Packaging design contributes to brand experience, so make it user-friendly, creative & eye-catching.\
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## Stand Out and Sell\
[BC](https://www.bakercreative.com.au/)\
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[Insights](https://www.bakercreative.com.au/insights)\
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Browse Subjects\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
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December 6, 2021\
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# 2 Powerful Ways To Stand Out and Sell\
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[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
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[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
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[Brand Positioning](https://www.bakercreative.com.au/blog-tags/brand-positioning)\
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![2 Powerful Ways To Stand Out and Sell](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4488978d6485c1237_61a9a34560972e34f8a40ecc_article-lg.jpeg)\
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If you\'92re getting people to your website or store, but they aren\'92t turning into sales, it\'92s possible you have a value perception problem. In other words? People aren\'92t convinced that the value they\'92ll get will be worth the money they\'92ll pay. Today\'92s episode will give you a helpful reframe to fix that!\
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\uc0\u8205  **You don\'92t want to miss:**\
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- The two paths to standing out and making a sale\
- The approach fuelling brands like IKEA, Costco, Kmart and Bunnings\
- Differentiating based on product or service features or benefits\
- Using your brand to stand out, including examples from Tesla and Go-To\
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\uc0\u8205 \
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**Links and resources:**\
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- Follow us on Instagram: @baker\\_creative\
- For more visit bakercreative.com.au\
- [Brands We Love: Go-To Skincare](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
- [Book a Discovery Call](https://www.bakercreative.com.au/contact)\
\
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Make sure you hit subscribe so you don\'92t miss out on any future episodes.\
\
Thanks for listening!\
\
## Continue Reading\
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[![Why Your Brand Needs to Pick a Fight](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abee09b142b145736ed_5d636740f5049afa7d9fda78_brand_villain_enemy.jpeg)](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Why Your Brand Needs to Pick a Fight](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
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Just like your favourite books and movies, every great brand story has its own powerful villain too.\
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[![Brands We Love: Jenna Kutcher](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab488978d6485c1736_59db257caaa78100013f9638_baker_creative_blog25.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-jenna-kutcher)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brands We Love: Jenna Kutcher](https://www.bakercreative.com.au/post/brands-we-love-jenna-kutcher)\
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A homage to brands that are kicking goals\'97from their visuals to their voice, they have found their place, tribe and style.\
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[![How to Plan for a Rebrand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab31946fd86bcf3cd3a_5de48693b0a5ed0551b31f67_start-before-you-are-ready.jpeg)](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[How to Plan for a Rebrand](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
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A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.\
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[![Uncover Your Brand Difference With This Proven Method](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abd2306e06b840fe363_5cbe4c44a134f6aa8202892a_brand_difference.jpeg)](https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Uncover Your Brand Difference With This Proven Method](https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method)\
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Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.\
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[![Is Your Brand Tapping Into Tension?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab57af638b24b3418fd_615695aaa836fe29e652704d_5f1fbc4141c5c9499d3b342b_Balloon.jpeg)](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Is Your Brand Tapping Into Tension?](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
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Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.\
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[![Brands We Love: Ritual](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a466c1_615eba3a84b66f6f77517bcc_article-sm%2520(2).jpeg)](https://www.bakercreative.com.au/post/brands-we-love-ritual)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brands We Love: Ritual](https://www.bakercreative.com.au/post/brands-we-love-ritual)\
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There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.\
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[![Brands We Love: Heaps Normal](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe461a327c1b8635c_61f71da778c42f4e29f0c311_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brands We Love: Heaps Normal](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
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Today\'92s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding\'97 including their bold message about drinking.\
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[![Are You Breaking The Norm?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa91bf441ad112d8185_621c31e0c4faf04f464f445d_article-sm.jpeg)](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Are You Breaking The Norm?](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
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If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won\'92t want to miss this episode\
\
[![3 Simple Steps For Attracting Better Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa53a593390f928f3f2_6225bc27f8116a7d832bc3cd_article-sm.jpeg)](https://www.bakercreative.com.au/post/3-simple-steps-for-attracting-better-customers)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[3 Simple Steps For Attracting Better Customers](https://www.bakercreative.com.au/post/3-simple-steps-for-attracting-better-customers)\
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Some people think more customers is what they need. But more isn\'92t always better. Today we\'92re sharing 3 simple steps to attract better customers.\
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[![Uncovering Your Brand\'92s Big Idea](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc7dc261703a610b5d_615eb6a785a32195bded7ba4_article-sm%2520(1).jpeg)](https://www.bakercreative.com.au/post/uncovering-your-brands-big-idea)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Uncovering Your Brand\'92s Big Idea](https://www.bakercreative.com.au/post/uncovering-your-brands-big-idea)\
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Your brand\'92s big idea is your take on what your customer deserves to be, do or have. In this episode, we\'92re diving into the concept of a Big Idea.\
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## Incredible Value Strategies\
[BC](https://www.bakercreative.com.au/)\
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[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
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January 27, 2020\
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# 20 ways to offer incredible value in 2020\
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[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
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[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
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![20 ways to offer incredible value in 2020](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa480dac44068f43bbf_5e2f914fff293b0947046d9d_20things_post.png)\
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Ok, don\'92t judge but my inbox is out of control.\
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I\'92ve signed up for wayyy too many freebies over the years, and it\'92s reached the point where there are more bolded emails patiently sitting in my inbox than I know what to do with.\
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Every so often I open one or two with an interesting headline while I hunt down a lost Aus post tracking number, but mostly, there is just so.much.clutter.\
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If you\'92re looking to build trust and reciprocity online, nothing does it quite like free, valuable content. It can help you demonstrate your expertise and likeability, plus it\'92s a crucial element in building an engaged following and connecting you to potential customers.\
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But, there is such a ridiculous amount of content available these days that in order to stand out we\'92ve all gotta bring our A-game. It\'92s not enough to create another checklist or ebook and hope people come a flockin\'92.\
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Your audience (and ours) want high quality, VALUABLE content. And they\'92re not going to part with their email addresses, likes, money or attention unless we give it to them.\
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So, it\'92s time to stop creating content that is about as well received as the generic soap giftbox you got for Chrissy.\
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Instead, give your audience something they will really want. Something they will use and find helpful.\
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Here are 20 ideas you can swipe for high value content you can create yourself.\
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## 1\\. Swipe Files\
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**What is it?** Anything someone can copy and paste or use as an example to inspire their own version. This includes scripts or systems that outline what to write or say.\
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**Why it\'92s valuable:** This is a massive value add because the hard work is done for them, they just have to apply it to their own business.\
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**Try it out:** Create swipe files for email or phone scripts, headlines, hashtags or client-facing welcome packs and pricing guides.\
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## 2\\. Planners/Productivity Tools\
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**What is it?** This type of content helps people to stay organised and manage their time efficiently. It helps to break down time or tasks into manageable, bite-sized pieces.\
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**Why it\'92s valuable:** Anything that simplifies a complex task or helps you avoid distractions or time-wasting activities by staying on track is a winner for someone who has a lot on their plate.\
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**Try it out:** Create productivity tools like checklists, planners and calendars on a topic that\'92s relevant to your audience. For example, we have a website planner and branding checklist that both help our audience work out their requirements for their website or branding project.\
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## 3\\. Quizzes\
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**What is it?** If you\'92ve ever done a cosmo quiz to find out your dating style or an online quiz to uncover which Friends character or Harry Potter house you belong to, you\'92ll know how fun a quiz can be. This is the same idea, only in your niche. Your quiz involves a series of questions that helps your audience to understand their business or self better by classifying them into a category or group. It can also help you to understand your audience better and segment them based on their results.\
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**Why it\'92s valuable:** Quizzes have high entertainment value which makes them really popular, but a quiz also helps us to reaffirm our identity and belonging to a group.\
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**Try it out:** Create your quiz using software like [Typeform](https://www.typeform.com/) or [Interact](https://www.tryinteract.com/). You can request an email address to collect subscribers, or leave it open for anyone to take.\
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## 4\\. Calculators\
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**What is it?** This type of content allows your audience to work out the cost of something, count something numerical (e.g. calories, weight) or plan a budget based on a set of variables.\
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**Why it\'92s valuable:** A calculator can help to quickly predict costs, savings, progress or cashflow, giving peace of mind and confidence in decisions for the future.\
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**Try it out:** Create your own excel spreadsheet, or use something like [Calconic](https://www.calconic.com/) or [Outgrow](https://outgrow.co/) to build your own calculator. Calculators can be used to help your audience build their own quotes, work out repayments, maintain their nutritional goals or find out how much they could earn or save.\
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## 5\\. Curated Lists\
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**What is it?** An easy to skim list of curated information (like this blog post)! The list could include \'91Best ofs\'92 or \'91Favourites\'92 of anything you like, including ideas, music, software, tools, podcasts, instagram accounts, people, events and anything else relevant to your audience.\
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**Why it\'92s valuable:** A curated list saves people time by bringing all the information they want to know into one central place.\
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**Try it out:** Curate a list in a blog post, video, audio recording or downloadable PDF. If you\'92re building your email list, make sure you request an email address in order to access it. Not a designer? Use a template like this one to streamline your PDF creation process.\
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## 6\\. Graphics & Images\
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**What is it?** Anything visual that can assist with a design, such as free icon packs, mockups, wallpapers, photos, layouts, textures, shapes or lines.\
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**Why it\'92s valuable:** Creating graphics from scratch can be a huge time-suck especially if you\'92re not a designer or photographer, and buying graphics can quickly add up. Sharing graphics can save your audience precious time and money.\
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**Try it out:** Offer a set of free images, textures or icons that could be used by your audience, create a template for IG stories or or create a design template that your audience can use to start a PDF layout. Use design software (like Adobe CC) if your audience is designers/photographers or Canva for those who aren\'92t familiar/don\'92t have access to the Adobe suite.\
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## 7\\. Templates\
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**What is it?** Anything that provides an outline or gives someone a head start in creating or writing something. The person using it should simply have to fill in the blanks or make simple updates to finalise it. It could be visual (like a design template) or written (like copywriting formulas).\
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**Why it\'92s valuable:** A good template can shave hours off a task and give your audience the starting point they need to take action on a task.\
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**Try it out:** Give your audience the head start they need to get momentum with a template. I\'92ve seen templates for advertising copy, websites, instagram content, copywriting formulas and printables (like grocery lists and calendars).\
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## 8\\. Challenges\
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**What is it?** A challenge encourages your audience to take action on something to achieve a transformation alongside a group of other people over a set period of time. For example a 30 day detox challenge, or a 10 day instagram growth challenge. During the challenge, the participants will receive tips, tasks and/or motivation to help them get the results they want.\
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**Why it\'92s valuable:** A challenge taps into people\'92s desire to be a part of the group and because there is a set timeline to achieve results, your audience is more likely to take action now.\
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**Try it out:** Map out a short program that will get your customers the wins they want. Collect names and emails of people who are interested and drip content to them via email, video or in a facebook group.\
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## 9\\. Coupons & Rewards\
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**What is it?** A monetary discount or bonus/gift with purchase. These can reduce the risk of making a purchase and increase perceived value of a purchase. It can also encourage repeat purchasing.\
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**Why it\'92s valuable:** Who doesn\'92t love saving money or getting something for free!?\
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**Try it out:** Great for product based businesses, you can offer a discount or reward for signing up to your mailing list or simply for choosing your store.\
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## 10\\. Free or Discounted Trials\
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**What is it?** A way for customers to try out your software or service for a free or discounted price. The trial might be limited by time, or only give limited access to features or facilities. Or, it might only be available for new customers. Free or discounted trials are often used in gyms and fitness studios, as well as with SaaS products.\
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**Why it\'92s valuable:** It reduces the risk of doing business with you and offers customers a chance to test-drive your features or facilities before committing long-term.\
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**Try it out:** Create an irresistible discounted or free trial to show your customers how valuable your full service really is!\
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## 11\\. Video Trainings\
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**What is it?** There\'92s a good reason why video is fast-becoming everyone\'92s preferred medium. It\'92s easy to consume, allows you to show people (instead of just telling them) and helps build stronger connections and relationships by showing your face. A video training could be a step-by-step tutorial on anything your customers need help with. Make it one-off or turn it into a multi-part series to keep people watching.\
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**Why it\'92s valuable:** Video requires less effort to consume than reading something, plus watching over someone\'92s shoulder as they show you how to do something is a quick way to learn.\
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**Try it out:** Make your own videos to teach your audience something new. Use your phone or DSLR to record the video. I really like [Screenflow](https://www.telestream.net/screenflow/) for creating and editing videos where I need to share my screen. If you have the Adobe suite, you can also use Premiere for editing.\
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## 12\\. Comparisons\
\
**What is it?** A way to compare and contrast the pros, cons and features of various options. You can use this type of content to compare hotels, destinations, software, products, retailers, supplements\'97 or anything else that will help your audience to make an informed decision.\
\
**Why it\'92s valuable:** It takes time and energy to compare and contrast all the options available, so convenience is a huge drawcard here. A biased comparison might get tossed aside, so try and keep your evaluation objective and fair.\
\
**Try it out:** Does your audience get stuck between options because they\'92re not sure of pros and cons? Make a comparison chart to objectively evaluate the options according to their features, highlights and pricing.\
\
## 13\\. Interviews\
\
**What is it?** A discussion with someone interesting or aspirational to your customer. They don\'92t have to be famous, or even insta famous, just someone who can provide some clarity or inspiration to your audience.\
\
**Why it\'92s valuable:** There is so much we can all learn from other people\'92s missteps and successes. Stories can encourage your audience and let them see what\'92s possible.\
\
**Try it out:** Make a list of people who you think would have valuable insights for your customers and reach out to them. You can document the discussions as videos, blog posts or audios.\
\
## 14\\. In Depth Guides\
\
**What is it?** A detailed \'91ultimate guide\'92 to a specific topic where you can share lots of juicy details and helpful hints.\
\
**Why it\'92s valuable:** Having everything your customer wants to know about a topic in one place is oh so convenient and saves them hours of scouring the web.\
\
**Try it out:** It might take a little bit longer to put this one together, but if you can make it exceptionally good, people will be consuming it for years to come. I think [Brian Dean](https://backlinko.com/seo-this-year) does an excellent job of this type of content and it has a really positive effect on his search engine rankings. Double win!\
\
## 15\\. Case Studies\
\
**What is it?** A real life case study that walks through how you got specific (really amazing) results for yourself or a client.\
\
**Why it\'92s valuable:** We all want to know the play-by-by behind a strategy that\'92s worked for someone like us. This provides inspiration and shows how a theory or idea can be practically applied.\
\
**Try it out:** With your client\'92s permission, document the process you go through to achieve results for them. You might like to capture the process on video or simply use screenshots or photos to tell the story. This type of content requires evidence, so data and photo evidence is the secret to making this content irresistible.\
\
## 16\\. Cheat Sheets\
\
**What is it?** A summary of information that someone can quickly reference to take action on a task. It usually outlines a list of guidelines or a process the person can follow.\
\
**Why it\'92s valuable:** Saves your audience the need to take notes or remember information for themselves. Any time they want to follow the process or guidelines, all they have to do is open up their cheatsheet.\
\
**Try it out:** Create cheat sheets for rules, guidelines and step-by-step processes.Use Canva or InDesign to create your cheat sheets and export them to a PDF.\
\
## 17\\. Audio Trainings & Interviews **\uc0\u8205 **\
\
**What is it?** Any training or information that is delivered as an audio recording, including meditations, talks and interviews.\
\
**Why it\'92s valuable:** Audio recordings are a great way to learn and consume content while doing other things (walking, cleaning, driving) making them really easy and convenient. In the case of meditations they allow the person to follow along without needing to read anything.\
\
**Try it out:** Use the audio from a video you created, record a voice memo on your phone or grab a microphone and start recording. Export and share it as a podcast or MP4 file. Adobe Audition, Logic Pro or Audacity can all help you edit your audio, or video editing software like Premiere and Screenflow can be used too, depending on the features and final quality you need to achieve.\
\
## 18\\. Workbooks/Worksheets\
\
**What is it?** Exercises, prompts or activities that encourage someone to do something in order to achieve an outcome.\
\
**Why it\'92s valuable:** Great questions are the precursor to inspired answers. Your customer will save a tonne of time by arriving at that \'91aha\'92 moment way faster.\
\
**Try it out:** Create your own worksheet or workbook in Canva or InDesign. You can make it a fillable PDF (so it can be filled in digitally) using Adobe Acrobat Reader.\
\
## 19\\. Examples/Inspiration\
\
**What is it?** Sometimes we just need to see some real life examples to get inspired! This is different to a swipe file in that the person using it can\'92t directly copy the examples, but they can use them to come up with their own ideas. Think brand moodboards, fashion lookbooks, facebook ads or any other collection of examples that will help your audience spark some new ideas.\
\
**Why it\'92s valuable:** This will help your audience save hours of trawling online through Pinterest or search results trying to find quality inspiration. You\'92ve done the hard work for them.\
\
**Try it out:** Curate a collection of examples in InDesign, Canva (and export to a PDF) or use a Pinterest board.\
\
## 20\\. Members Group or Area\
\
**What is it?** Sometimes the most value comes from being around others that share a common interest. A membership group allows people to support each other, ask questions and get customised advice.\
\
**Why it\'92s valuable:** It gives people access to a supportive community where they can get the encouragement and motivation they need to achieve their goals.\
\
**Try it out:** You can create a membership group on facebook for free, create a slack channel to chat, or get fancier with membership platforms like [Memberstack](https://www.memberstack.io/), [Memberful](https://memberful.com/) or [Podia.](https://www.podia.com/)\
\
So\'97how will you be creating more value in 2020? Will you be creating one or more of the above? Or something different? I\'92m curious, so let me know in the comments. And don\'92t forget to bookmark or save this link so you can come back to it at a later date if you need some more inspo!\
\
## Continue Reading\
\
[![Optimising images for web in 4 easy steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab60d5ea969bc386444_59daffb744723e00014fbb00_baker_creative_blog12.jpeg)](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Optimising images for web in 4 easy steps](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
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Get the best version of your image by learning how to source, re-size and compress your images for web use.\
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[![9 Essential Tips For Creative & Effective Packaging Design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf42114a3d4e5cbe80_59db1ed5aaa78100013f8fad_baker_creative_blog9.jpeg)](https://www.bakercreative.com.au/post/essential-tips-for-effective-packaging-design)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[9 Essential Tips For Creative & Effective Packaging Design](https://www.bakercreative.com.au/post/essential-tips-for-effective-packaging-design)\
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Packaging design contributes to brand experience, so make it user-friendly, creative & eye-catching.\
\
[![This is How You Build Trust Online](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abbba382bb7d3fc4932_5c84e60440945a5eb1de1794_building_trust_website.jpeg)](https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[This is How You Build Trust Online](https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online)\
\
Your website is often the first place you start to build trust with your audience. Here are 6 ways to build trust online.\
\
[![Your Summer Reading List](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac05d73e975fad64f28_5df819100f086a0f878135e0_summer_reading_list.jpeg)](https://www.bakercreative.com.au/post/your-summer-reading-list)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Your Summer Reading List](https://www.bakercreative.com.au/post/your-summer-reading-list)\
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Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.\
\
[![Brands We Love: Bellhops](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b002_5cce9e3a5d3e7ab609ffc3ac_bellhops_brand_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Bellhops](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
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Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.\
\
[![Content Marketing: A Crash Course](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf49ae30939304fd6c_59db246a9215eb00015e065c_baker_creative_blog15.jpeg)](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Content Marketing: A Crash Course](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
You've heard content is king, but what is content marketing and is it really an effective marketing strategy?\
\
[![The Hidden Costs of Website Builds](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665444c1733d66dc2466f298_hidden_cost_website_build.webp)](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Hidden Costs of Website Builds](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.\
\
[![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Types of Proof to Use on Your Website](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![Brands We Love: Up](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac55941e40a6bf06ed_5f0d553238f5c4abc7abf20c_Up-blogimage.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-up)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Up](https://www.bakercreative.com.au/post/brands-we-love-up)\
\
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.\
\
[![5 Irresistible Reasons to Start Building Your Email List Today](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa71bf441ad112d7fcf_5a0a82085f389a000169fe93_5-Irresistible-Reasons-to-Start-Building-Your-Email-List-Today_thumb.jpeg)](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[5 Irresistible Reasons to Start Building Your Email List Today](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
\
Email is not a sexy, new marketing strategy but it's still incredibly effective. Here's why email isn't even close to being dead.\
\
## Marketing Mistruths Explained\
[BC](https://www.bakercreative.com.au/)\
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[Insights](https://www.bakercreative.com.au/insights)\
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Browse Subjects\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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September 10, 2018\
\
# 3 Marketing Mistruths That Will Stifle Your Success\
\
[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
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[Mindset](https://www.bakercreative.com.au/blog-tags/mindset)\
\
[Future Trends](https://www.bakercreative.com.au/blog-tags/future-trends)\
\
![3 Marketing Mistruths That Will Stifle Your Success](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa43a593390f928f303_5b965be5d9ad626a2f64e383_marketing_mistruths_office.jpeg)\
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There are a lot of things that I've said over the years that I've been very wrong about. Standouts include\'97\
\
- "Olives are disgusting."\
- "I will never spend my weekend shopping for homewares."\
- "Marissa from the OC definitely won't die."\
- "I could never write a book."\
\
Sometimes, the consequences of our beliefs are simply missing out on a delicious salty treat. Other times, these beliefs can stifle our success. So, today I wanted to share marketing mistruths I believed for years, just in case you've been telling yourself these stories too.\
\
## \\#1 \'93I need to be active on every channel to be successful.\'94\
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Here\'92s what I used to think a successful marketing strategy looked like \'97a daily post to instagram, facebook, twitter and LinkedIn, a weekly blog post and pinning spree on Pinterest and of course, going to in person networking events and getting involved in facebook group discussions.\
\
I also had big plans to start a youtube channel, create webinars and a podcast, because everyone else said these skyrocketed their growth!\
\
The only problem was, I didn\'92t have the time for this ambitious marketing plan. Often, I scrambled to find or create content and there was absolutely no consistency in our marketing. I was half-assing our presence on multiple channels, instead of focusing in on a few.\
\
> Don't feel pressure to be active on every possible marketing channel. Play to your strengths, be where your customers are, and show up regularly.\
\
Now, rather than feeling pressure to be active on every possible channel, we\'92ve simplified our marketing to focus on just a few channels so that we can show up consistently.\'a0This has driven the best results for our business than anything we\'92ve done before.\
\
If you\'92re just getting started, or feel stressed or burnt out by marketing your business try focusing on sharing quality content on 1-2 marketing channels and show up regularly. This might mean a weekly blog or vlog that you send to your email list, or posting daily to instagram.\
\
Whatever your plan, be consistent with it so you have time to see it work. Start small, take note of the results, and build. You CAN see results from your marketing without spending a tonne of time or getting too fancy.\
\
## \\#2 "Asking for the sale is too pushy."\
\
When someone wastes\'a0moments out of my day to\'a0sell me something I never asked for, it is not well received. Promising to get me to \'91the top of Google\'92, waving samples at me as I try and walk through a shopping centre or\'a0attempting to sell me 10 mobile phones for all my non-existent employees, does NOT make me want to throw cash around. It's just annoying.\
\
Whether it\'92s online, over the phone or in a store, most of us have experienced the anger inducing feelings of being cornered into buying something.\
\
So, when we started our business I was determined to never be like those pushy salespeople. This meant I never asked people to buy from us. I was hoping that if they liked our website and our content, they would just contact us. But,\'a0this passive strategy was not exactly effective.\
\
If you don\'92t ask, you don\'92t receive. So, you have to ask people for the sale. It's likely that many will say no, but if you think what you\'92re offering is valuable (and it should be) then you owe it to your customers to help them solve their problem or fulfil their desire.\
\
> If you don't ask, you won't receive. Your customers won't take action unless you prompt them to do so.\
\
If someone has visited your website, read your articles, clicked on your ad or given you their email, it's likely that they're interested in your brand or curious about your offering. That's why I\'92m not shy about asking people to \'91start a project\'92 in our website copy or offering people to book our services in our email marketing. There's a difference between cold calling people with an offer and asking those who have already expressed interest whether they'd like to buy. Sometimes all people need is to be invited.\
\
I wish having a pretty website and beautiful instagram feed were all you needed to make a sale, but sometimes you have to get a little bit uncomfortable and ASK, ASK ASK. You're not being pushy, you're being proactive and confident. And, you\'92d be surprised at what happens when you just ask.\
\
## \\#3 "I don\'92t have any time or money to spend on marketing."\
\
Maybe I\'92m a tight-ass, but it took me a little while to wrap my head around spending money on marketing our business. Given our tiny budget, I didn\'92t want to part with any cash unless I was guaranteed a reward.\
\
I\'92m all for bootstrapping and saving where you can, but if you spend money anywhere in your business, marketing is one of the few places where you can actually earn it back in sales. Many people think they can\'92t afford to invest time or money into their marketing, and yet they are spending up big in other areas of their business.\
\
I'm not pretending to know your financial situation, and I\'92m definitely not saying go out and spend thousands on marketing if you don\'92t have the cash. But, if a small spend on facebook ads, or a new website can help you to make more sales, your small investment can\'a0pay for itself many times over.\
\
> To me, marketing is the equivalent of someone asking 'can I\'a0give you $5 for $1'? It's a no brainer. Whether you DIY or hire help, you need to invest in marketing your business.\
\
If you\'92re just starting out in business and have a tight budget, you\'92ll likely have more time than money to spare. In that case, you may be better off investing your time in learning some marketing fundamentals\'97 buy a course, listen to podcasts and learn from the infinite wisdom of the internet.\
\
If you\'92re time poor, but have a little bit of cash available, you may be better off getting the support from a professional to help drive your sales so you can focus on what you\'92re best at. In either case, you can likely afford to spend time or money on marketing if you get creative, and often the reward is much greater than the investment.\
\
So, now I'd love to know, how many of these stories have you been you telling yourself about marketing your business? Let me know in the comments. And, if you enjoyed this article, I'd love it if you shared it on social or with a friend.\
\
## Continue Reading\
\
[![The Truth About Why Your Website Lacks Personality\uc0\u8200 (And\u8200 How\u8200 To\u8200 Fix\u8200 It)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abb7dc261703a6109e5_5aaf5ce530f39226a9abd892_brand-personality-website-feed.jpeg)](https://www.bakercreative.com.au/post/the-truth-about-why-your-website-lacks-personality)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The Truth About Why Your Website Lacks Personality\uc0\u8200 (And\u8200 How\u8200 To\u8200 Fix\u8200 It)](https://www.bakercreative.com.au/post/the-truth-about-why-your-website-lacks-personality)\
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Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.\
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[![7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa78e95b96249a45f8e_5a38c49a4184cb0001cb3e26_webflow_blog_review_thumb.jpeg)](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
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A website content management system that is a pleasure to use, is well supported and is packed full of intuitive features.\
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[![13 Email Subject Types Used By The Marketing Pros (Steal These!)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa43d85f1337c8526f1_5ac228fd1a8ff2838c18c2ee_email_subject_lines.jpeg)](https://www.bakercreative.com.au/post/13-email-subject-types-used-by-the-marketing-pros)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[13 Email Subject Types Used By The Marketing Pros (Steal These!)](https://www.bakercreative.com.au/post/13-email-subject-types-used-by-the-marketing-pros)\
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We analyse how pro marketers use the email subject lines to grab attention, increase open rates and avoid the delete button.\
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[![Brands We Love: Go-To Skincare](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab54a8d6088db742d1_622adc7f39ac742c5dc3826d_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brands We Love: Go-To Skincare](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
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With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.\
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[![The 7 secrets of successful websites](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677ca7237e56c11ebdf8b85_66399ab98e95b96249a46d35_59db097ff56f150001404ac3_baker_creative_blog10%20copy.webp)](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The 7 secrets of successful websites](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
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Building a website? These seven essential features will make it a roaring success.\
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[![Brands We Love: Bellhops](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b002_5cce9e3a5d3e7ab609ffc3ac_bellhops_brand_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brands We Love: Bellhops](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
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Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.\
\
[![Content Marketing: A Crash Course](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf49ae30939304fd6c_59db246a9215eb00015e065c_baker_creative_blog15.jpeg)](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Content Marketing: A Crash Course](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
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You've heard content is king, but what is content marketing and is it really an effective marketing strategy?\
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[![How to Plan Your Website Like a Pro](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab742114a3d4e5cc9ca_5a6e7b4c3656aa0001ef4b31_planning_your_website_strategy.jpeg)](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[How to Plan Your Website Like a Pro](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
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Whether you\'92re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.\
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[![Brands We Love: Everlane](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa5d73e975fad64172_5ad49d80fee74e4d759ee0fa_blog_thumb_everlane.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-everlane)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brands We Love: Everlane](https://www.bakercreative.com.au/post/brands-we-love-everlane)\
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The best way to become a standout brand is to learn from those we love. Here, we examine why Everlane has had incredible success.\
\
[![Brands We Love: Snowe Home](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac2306e06b840fce45_5dd2698f7a766d76f8b390f0_BrandsWeLoveSnoweHome.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-snowe-home)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Snowe Home](https://www.bakercreative.com.au/post/brands-we-love-snowe-home)\
\
The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.\
\
## Attract Better Customers\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
\
March 8, 2022\
\
# 3 Simple Steps For Attracting Better Customers\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
[Brand Narrative](https://www.bakercreative.com.au/blog-tags/brand-narrative)\
\
[Brand Positioning](https://www.bakercreative.com.au/blog-tags/brand-positioning)\
\
[Brand Storytelling](https://www.bakercreative.com.au/blog-tags/brand-storytelling)\
\
[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
\
![3 Simple Steps For Attracting Better Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa53a593390f928f3ee_6225bc2a387d422f0962ed1f_article-lg.jpeg)\
\
There are some customers who will get more value out of your product or service than others. Being able to focus on identifying and attracting them is undoubtedly going to make your business more profitable.\'a0Not just because you have the ability to charge more if you want to, but also because a happy customer is more likely to come back, refer their friends, leave positive reviews and try your new offers. Some people think more customers is what they need. But more isn\'92t always better.\
\
In today\'92s podcast episode, we\'92re chatting about the 3, simple steps you can use to start attracting \'91better\'92 customers. Plus, we answer subscriber Alexander\'92s question\'97 \'93Would a branding investment help elevate my business?\'94\
\
\uc0\u8205  **Links and resources:**\
\
- Follow us on Instagram: [@baker\\_creative](https://www.instagram.com/baker_creative/) [@brand.led](https://www.instagram.com/brand.led/)\
- For more visit [bakercreative.com.au](https://www.bakercreative.com.au/)\
- [Work with us](https://www.bakercreative.com.au/contact) \uc0\u8205 \
\
\
## Continue Reading\
\
[![How uncovering\uc0\u8200 our brand values guided\u8200 our startup through\u8200 its\u8200 first\u8200 year](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab5436f4e870a0c4013_59f1691979d276000136399d_brand_values_startup.jpeg)](https://www.bakercreative.com.au/post/how-uncovering-our-brand-values-helped-our-startup)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How uncovering\uc0\u8200 our brand values guided\u8200 our startup through\u8200 its\u8200 first\u8200 year](https://www.bakercreative.com.au/post/how-uncovering-our-brand-values-helped-our-startup)\
\
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.\
\
[![Do You Really Need a Brand Strategy?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae1946fd86bcf3c2b7_6270b22c2398f83645179f8f_article-sm.jpeg)](https://www.bakercreative.com.au/post/do-you-really-need-a-brand-strategy)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Do You Really Need a Brand Strategy?](https://www.bakercreative.com.au/post/do-you-really-need-a-brand-strategy)\
\
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?\
\
[![More than a logo: The difference between branding & marketing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab93d85f1337c8531cb_59db1acef56f150001405707_baker_creative_blog4.jpeg)](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[More than a logo: The difference between branding & marketing](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.\
\
[![Brands We Love: Ritual](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a466c1_615eba3a84b66f6f77517bcc_article-sm%2520(2).jpeg)](https://www.bakercreative.com.au/post/brands-we-love-ritual)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Ritual](https://www.bakercreative.com.au/post/brands-we-love-ritual)\
\
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.\
\
[![How to Simplify Your Marketing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab3554fe30bfda9228d_62008a5c07390baece7c520e_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-simplify-your-marketing)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Simplify Your Marketing](https://www.bakercreative.com.au/post/how-to-simplify-your-marketing)\
\
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.\
\
[![How to Plan for a Rebrand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab31946fd86bcf3cd3a_5de48693b0a5ed0551b31f67_start-before-you-are-ready.jpeg)](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Plan for a Rebrand](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.\
\
[![Brands We Love: Jenna Kutcher](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab488978d6485c1736_59db257caaa78100013f9638_baker_creative_blog25.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-jenna-kutcher)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Jenna Kutcher](https://www.bakercreative.com.au/post/brands-we-love-jenna-kutcher)\
\
A homage to brands that are kicking goals\'97from their visuals to their voice, they have found their place, tribe and style.\
\
[![Why Purpose Driven Businesses are More Successful](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf8e95b96249a47170_59f05ca166732c0001cdcfe2_purposeblog_sml.jpeg)](https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Why Purpose Driven Businesses are More Successful](https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful)\
\
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.\
\
[![Should You Use Your Personal Brand\uc0\u8200 Name or Create a Business Brand\u8200 Name?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab88e81dbd897c268f0_59db2b0744723e00014fccfc_baker_creative_blog28.jpeg)](https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Should You Use Your Personal Brand\uc0\u8200 Name or Create a Business Brand\u8200 Name?](https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name)\
\
You\'92ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven\'92t landed on the name.\
\
[![How to Identify & Attract Your Ideal Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab3e5bcbcb3cb1bdd7e_59eaf81041b4090001b507a6_Attracting_Ideal_Clients_Thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Identify & Attract Your Ideal Customers](https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers)\
\
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.\
\
## Essential Content Types\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
April 6, 2020\
\
# 3 Types of Content You Need to Be Creating Right Now\
\
[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
\
[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
\
[Future Trends](https://www.bakercreative.com.au/blog-tags/future-trends)\
\
![3 Types of Content You Need to Be Creating Right Now](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa5554fe30bfda914cb_5e8adc74556ead2466c1e560_178-BakerCreative-191106-JWyld.jpeg)\
\
Right now, as we all sit at home, pondering how people in the Tiger King even exist, there are more eyes on screens than ever before. People are looking to escape, to laugh, to learn and connect with new and interesting brands. And that means there has never been a more perfect time to build trust and connect with your ideal customers.\
\
The brands that show up now to give, are the same ones that people are going to buy from when they have the means to do so.\
\
So now is the perfect time to be creating content\'97 for our blogs, IGTVs, feeds, youtube channels and emails. And in my opinion, there are 3 big types of content that we all need to be creating on the regular if we want to build trust and connection with our audiences.\
\
1. Content that builds trust by showing you know your stuff\
2. Content that connects people to your stories and values\
3. Content that invites your customers to take action\
\
## 1\\. Content that shows you know your stuff\
\
First up, people want to know that you know what you\'92re talking about. When they meet you, they\'92re asking themselves, \'91why should I listen to this brand?\'92\
\
Showing up to give your audience how-to information, explaining how your product is made, offer advice, answer their questions or to show results is the first step in building trust. You don\'92t have to give away the farm, just give them enough to show them you know your stuff and give them a quick win!\
\
Here are some ideas to get you started\'97\
\
- What is your ideal customer struggling with at the moment?\
- What are the questions you get asked the most?\
- What tools do you use that you can educate your customer about?\
- What don\'92t people know about how you build or create your products?\
- What quick tips, information or strategies could help your audience take the next step forward towards a goal or desire?\
- What quick tips, information or strategies could help your audience get the most out of their purchase/time with you?\
- What results have you helped your customer to achieve?\
\
Need some inspo? Check out how [Go-To Skincare](https://www.instagram.com/gotoskincare/) and [Steph Taylor](https://www.instagram.com/stephtaylor.co/) dish out tips and advice.\
\
## 2\\. Content that connects people to your story & values\
\
The second ingredient for getting people on board is to show them who you are and what you stand for.\
\
Do you have people you follow on instagram that you feel like you\'92re BFFs with? You know their cavoodle\'92s name is Ariel and that they love spicy food, but you\'92ve never actually met them? That\'92s not just a happy coincidence. That\'92s good marketing.\
\
Why? Because people are searching for belonging and connectedness. They want to hear from brands who share their values, interests and lifestyle (or a lifestyle they aspire to have).\
\
That doesn\'92t mean that you need to reveal your deepest secrets (save that for therapy), but we need shared experiences in order to connect. That might mean you need to get a little vulnerable (I know it scares me too). The trick is sharing topics that are appropriate and relevant to your brand and always making it relevant to your customer.\
\
Here are some ideas\'97\
\
- Why did you decide to build your brand (was there a need that was being unfulfilled or a personal experience that started it all?)\
- What do you value as a business? Do you have a set of values that you live out? What does that look like in your business?\
- What are some hurdles or obstacles that you\'92ve had to overcome (personally or professionally) to get to where you are today?\
- What are your current business or personal challenges and how are you working to solve them?\
- What can you share that will have your customer saying \'91me too\'92?\
\
Wondering what this looks like in the wild? Check out how [Collabosaurus'](https://www.instagram.com/collabosaurus/) post about building resilience as a business owner or how [Tarzan Kay](https://tarzankay.com/) talks about investing in your professional development.\
\
\uc0\u8205 \
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa5554fe30bfda914ff_5e8ae4460a8ac20e9e7342f7_Screen%2520Shot%25202020-04-06%2520at%25204.10.51%2520pm.png)\
\
## 3\\. Content that invites your audience to take action\
\
There comes a time in every story for the lead character to decide whether they continue to eat chips and salsa on the couch in their trackies, or take action to win the day. Your job is to wipe the Dorito crumbs off their face, push them towards the shower and give them a motivational pep-talk.\
\
At some point, your audience is going to need to commit more of their time and money with you (or someone like you) in order to achieve their goals. And that means inviting them to take the next big step in their journey. That might mean downloading a free lead magnet, watching a webinar, reading a blog, booking a consultation or buying a product. Whatever it is, show them how it will help them to solve their problem or achieve what they want.\
\
Here are the key things to include when you make your offer\'97\
\
- Who is it for? Get the right people to self-identify by sharing the challenge or desire connected to your offer.\
- What\'92s the opportunity? Tell them about your offer\'97 why is it different to everything else they\'92ve tried before? What are they missing that this offer fills?\
- What\'92s the after picture? Tell them what life will look like after they\'92ve taken action. What are the results? Paint a picture!\
- How do they take action? Invite them to do something and make sure to tell them how to do it (make this dead easy).\
\
\
Check out how [Mindvalley](https://www.mindvalley.com/) and [Stevie Says Social](https://www.instagram.com/steviesayssocial/) invite their audience to take action.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa5554fe30bfda91506_5e8ae0b15456b08e51ba8a6b_Screen%2520Shot%25202020-04-06%2520at%252012.57.24%2520pm.png)\
\
\uc0\u8205 \
\
The brand who only plugs their offers, only gives tips or only shares vulnerable posts about their life is forgetting that marketing is a balancing act. You want your customers to trust you enough to listen/watch/read, like you enough to want to buy from you and say \'91yes\'92 when there is an opportunity to take things to the next level. That\'92s why all 3 types of content work together to build an unstoppable brand.\
\
Ok, tell me\'97are you posting all of these types of content across your various platforms? Or is there 1-2 that you\'92ve kinda been avoiding? For me it\'92s absolutely #2 because holy cow is it scary to be vulnerable online. But I also want to connect with all of you, so I\'92m working on it.\
\
Thanks so much for reading and if you liked this post, you can bookmark it for later, share it with a friend or hey, use it as content for your next post.\
\
## Continue Reading\
\
[![Steal\uc0\u8200 These:\u8200 The\u8200 5\u8200 hacks\u8200 Your\u8200 Favourite\u8200 Brands\u8200 are\u8200 Using\u8200 to\u8200 Build\u8200 a\u8200 Following](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab6ebc5b14b6577f604_59db1a53aaa78100013f8e58_baker_creative_blog3.jpeg)](https://www.bakercreative.com.au/post/magnetic-brand-success-stories)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Steal\uc0\u8200 These:\u8200 The\u8200 5\u8200 hacks\u8200 Your\u8200 Favourite\u8200 Brands\u8200 are\u8200 Using\u8200 to\u8200 Build\u8200 a\u8200 Following](https://www.bakercreative.com.au/post/magnetic-brand-success-stories)\
\
What makes people support a brand? Here\'92s what we can learn from some local and international cult brands.\
\
[![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Types of Proof to Use on Your Website](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![Content Marketing: A Crash Course](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf49ae30939304fd6c_59db246a9215eb00015e065c_baker_creative_blog15.jpeg)](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Content Marketing: A Crash Course](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
You've heard content is king, but what is content marketing and is it really an effective marketing strategy?\
\
[![How to Attract New Customers to Your Business](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab180dac44068f44c40_5a1cf1d667361900012670a2_5a1bcf6e5bd102000172c572_attract_new_clients_to_business_thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Attract New Customers to Your Business](https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business)\
\
Sales stats looking grim? Learn how to attract a stready flow of customers to your business.\
\
[![How to fill up your calendar with paying clients (swipe this)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab92d6aa277b355ed3f_5c3b08d0bf58775245c04b87_how_to_get_new_clients.jpeg)](https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to fill up your calendar with paying clients (swipe this)](https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month)\
\
Is your biggest hurdle figuring out how you can attract new customers to your business? Use this blueprint to hit your revenue goals!\
\
[![This is How You Build Trust Online](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abbba382bb7d3fc4932_5c84e60440945a5eb1de1794_building_trust_website.jpeg)](https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[This is How You Build Trust Online](https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online)\
\
Your website is often the first place you start to build trust with your audience. Here are 6 ways to build trust online.\
\
[![What\'92s Sticky and stands out?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abeb026638da1d40071_5d3d6f0039785e7424739bbf_icecream_sticky.jpeg)](https://www.bakercreative.com.au/post/whats-sticky-and-stands-out)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[What\'92s Sticky and stands out?](https://www.bakercreative.com.au/post/whats-sticky-and-stands-out)\
\
Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.\
\
[![Brands We Love: Help Scout](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe86e0c70c9c845c7_5c050977770c2e3c8f3bf217_help_scout_sm.png)](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Help Scout](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
\
From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.\
\
[![The Truth About Why Your Website Lacks Personality\uc0\u8200 (And\u8200 How\u8200 To\u8200 Fix\u8200 It)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abb7dc261703a6109e5_5aaf5ce530f39226a9abd892_brand-personality-website-feed.jpeg)](https://www.bakercreative.com.au/post/the-truth-about-why-your-website-lacks-personality)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Truth About Why Your Website Lacks Personality\uc0\u8200 (And\u8200 How\u8200 To\u8200 Fix\u8200 It)](https://www.bakercreative.com.au/post/the-truth-about-why-your-website-lacks-personality)\
\
Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.\
\
[![8 Ways to Elevate Your Website Copy](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8b81696d9ef86c530_5a5d5a303e2b760001e1cd83_writebettercontent_img_sm.jpeg)](https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[8 Ways to Elevate Your Website Copy](https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy)\
\
Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.\
\
## Invest in Your Brand\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
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September 14, 2017\
\
# 4 Compelling Reasons to Invest in Your Brand\
\
[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
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[Mindset](https://www.bakercreative.com.au/blog-tags/mindset)\
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[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
![4 Compelling Reasons to Invest in Your Brand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa69d05fdcc46b69053_59db3607f56f15000140660b_bc_blog2%2520copy%25205.jpeg)\
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Back in the day when there was only one brand of milk for sale at the local store, branding wasn\'92t so important.\
\
Today, when we have an unprecedented number of choices, branding is everything.\
\
As consumers, we are bombarded with so much information and so many messages, that in order for something to stick out, it has got to be something that speaks to our challenges and desires. Something unique and tailored just for us.\
\
The\'a0[best brands](https://www.bakercreative.com.au/post/magnetic-brand-success-stories)\'a0don\'92t shout at everyone from across the room, they engage meaningfully with the right people at the right time. They unapologetically and unwaveringly know exactly who they are, what they do and what they believe, and stick to it. They build a strong following based on their differences, not on their similarities. As Seth Godin puts it \'96\
\
> "In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."\
\
Here's the scary reality \'97some businesses never 'make it'. And often, it's not because their offering is subpar. It's because they aren't able to stand out and attract loyal customers. They get by competing on price. They\'a0don't have the customer base to change tack when the market changes, or\'a0they waste money on marketing without a clear and compelling brand message.\
\
Building a business is hard work, and chances are, thinking about your brand strategy isn't at the top of your to-do list. But honestly, it's probably the most worthwhile investment we ever made in our business.\
\
Here are 4 reasons why I think branding should be moved up your list, pronto.\
\
## 1\\. Strong brands command higher prices\
\
The biggest incentive for businesses to invest in branding is that it enables them to increase their profits by charging higher prices. The process of branding helps you to understand the unique value you offer so that you can define your business in a way that makes it different to others. Its ultimate goal is to positively influence consumer perceptions relating to the quality, value and trustworthiness of your brand.\
\
**Brand perception is a huge driver of price.** You\'92ll know this to be true if you\'92ve ever dished out more for a new iPhone, Sony stereo or even a Coke over a lesser priced, lesser known product. We will pay more for a brand because of its perceived higher value and lower risk.\
\
> Because price directly impacts profits, actively building a brand can boost your business\'92 bottom line.\
\
If you think you\'92re selling a commodity or that your customers are far too price conscious, take a moment to consider the $100 billion bottled water industry\'97 they have taken something that is incredibly abundant, put it in a bottle and charged up to 1000x the price of tap water for it. I would be very surprised if you\'92ve never bought bottled water. Now tell me this\'97have you ever bought Evian or Pump instead of the 80c generic supermarket brand? If you have, you\'92re not alone, but it definitely wasn\'92t a rational decision. But that\'92s the power of a brand.\
\
The thing I love about branding is that, whether you\'92re a one person team or a huge corporation, it has the ability to boost profitability. Defining your brand doesn\'92t necessarily require growth,\'a0mass marketing or huge budgets. When it comes to branding, size doesn\'92t matter.\
\
If you can positively influence customer perceptions about your brand value, you can charge a price that reflects this value.\
\
## 2\\. Strong brands provide strategic direction\
\
Say \'91strategy\'92 and you can almost hear the collective yawns of everyone reading this. Strategy isn\'92t a very sexy topic, but it is essential to have a plan of attack in knowing what goals you are trying to achieve, and how you aim to get there.\
\
Your business decisions aren\'92t just made off the cuff. They are (or probably should be) aligned with a bigger overarching strategy.\
\
**Your** **brand strategy should sit alongside your business strategy to answer strategic questions** **like:**\
\
- Who are our best customers?\
- Where should we invest our marketing dollars?\
- What should our website say?\
- Who should we hire?\
- What kinds of opportunities should we be pursuing more of?\
\
These business questions are a lot easier to answer if you already have clarity about your company purpose and vision, your preferred customers, your core offerings and the values and methods by which you operate. Get the foundation right, and your business decisions will be breezy.\
\
## 3\\. Strong brands build a strong community\
\
What do your brand affiliations say about you? Can you picture the types of people who would:\
\
- Own a Volvo vs. a Porche?\
- Watch the ABC vs. Channel 9\
- Own an iPhone vs. a Samsung Galaxy?\
- Listen to Triple J vs. Austereo\
- Own a Fender amplifier vs. a Marshall amplifer?\
- Own a Harley Davidson motorcycle vs. Honda motorcycle?\
- Own a Pottery Barn sofa vs. an Ikea sofa?\
- Own a Chanel handbag vs. a Target handbag?\
\
Brands can be a status symbol amongst like-minded people and communities.\
\
> We associate ourselves with brands that outwardly express values and ideas that align with who we are or who we want to be.\
\
You might think, not me! I am not loyal to any brand. But, if you honestly look at the car you drive, the media you consume, the gadgets you own and the clothes you wear, each says something about you and the communities you belong to\'97whether that\'92s Kmart, Harry Potter, Triple J or Apple.\
\
## 4\\. A strong brand allows you to pivot\
\
Are you confident that your products and services will be exactly the same in 5 or 10 years time? Businesses need to be agile and adaptive to be able to pivot in response to market changes.\
\
When you build a brand, you become known for more than your products or services, you become known for your purpose, your vision, your people and your processes. These are all aspects of your business that can be applied to any product or service that you might sell now or in the future.\
\
Consider some brands who have pivoted their offerings by using their brand as leverage. Through her strong brand, Oprah was able to pivot from her TV show to successfully launch a magazine (O:The Oprah Magazine). Similarly, the Virgin brand has lent itself to all sorts of brand extensions, from airlines to telecommunications, and Apple has evolved from selling computers, to selling mobile phones, tablets and digital media players by using their strong brand.\
\
If your customers have a relationship with your brand, not just your products and services, they\'92ll be more likely to support your business, even if you change tack or extend your product or service lines. This is because they believe in how and why you do it, not just what you do. Having this tribe of true fans will make your business a lot more resilient to market changes.\
\
## Key takeaways\
\
Defining our brand was the best thing we ever did as business owners. It moved us out of our awkward, people pleasing teenage years and helped us to figure out what we believe in and value, who we want to serve and who we don\'92t. It helped us to define our \'91why\'92, find our difference and refine what we do and what we don\'92t do.\
\
**It\'92s hard to stand out, build profits, engage your customers and know where to invest your dollars without first knowing your brand.**\
\
Take the time to understand how your customers perceive you, and then get to work on deciding how you want to be perceived. Once you know where you are, and where you need to go, deciding on a path forward will be a lot easier.\
\
## Your next steps\
\
You might have read this article and thought I'd love to work on building my brand but what does that look like? I have no idea where to begin! If that's you, then our Find Your Focus workshops are the perfect place to start. [Book a no-strings-attached call](https://www.bakercreative.com.au/book-a-call) to chat about how we can help.\
\
If you found this article helpful, why not share it? And don't forget to let me know your thoughts and comments below.\
\
## Continue Reading\
\
[![Perfect Match: Finding the Right Designer for Your Business](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aafcaa4a90b94b11d46_59dafb87bcf399000193bbd0_baker_creative_blog20.jpeg)](https://www.bakercreative.com.au/post/finding-the-right-designer-for-your-business)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Perfect Match: Finding the Right Designer for Your Business](https://www.bakercreative.com.au/post/finding-the-right-designer-for-your-business)\
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How to find a designer that shares your vision, fits the budget and delivers quality work.\
\
[![Branding vs Marketing: What\'92s the Difference?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa9ebc5b14b6577ed1b_61b6b25e8f52d856e45b8974_article-sm.jpeg)](https://www.bakercreative.com.au/post/branding-vs-marketing-whats-the-difference)\
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[Business](https://www.bakercreative.com.au/subject/business)\
\
[Branding vs Marketing: What\'92s the Difference?](https://www.bakercreative.com.au/post/branding-vs-marketing-whats-the-difference)\
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Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it\'92s no surprise...\
\
[![Why Every Project Worth Doing is U-shaped](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abe7a6de75c5832c243_59db299103aac4000154ead7_baker_creative_blog24.jpeg)](https://www.bakercreative.com.au/post/why-every-project-worth-doing-is-u-shaped)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Why Every Project Worth Doing is U-shaped](https://www.bakercreative.com.au/post/why-every-project-worth-doing-is-u-shaped)\
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70 hour weeks, the constant learning curve and wondering when we\'92ll \'91make it\'92. They weren\'92t joking about the highs and lows.\
\
[![Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abfe461a327c1b86ef3_59f16dfe8464770001a3db0b_no_one_wants_to_buy_what_you%2527re_selling.jpeg)](https://www.bakercreative.com.au/post/why-nobody-wants-to-buy-what-youre-selling)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)](https://www.bakercreative.com.au/post/why-nobody-wants-to-buy-what-youre-selling)\
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Have you ever thought about what you're really buying when you purchase any new product or service?\
\
[![Want People to Pay Attention? Do This.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc4e35182e005193a6_5cf4d3f908fa335c63efee14_unfinished_wall.jpeg)](https://www.bakercreative.com.au/post/want-people-to-pay-attention-do-this)\
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[Business](https://www.bakercreative.com.au/subject/business)\
\
[Want People to Pay Attention? Do This.](https://www.bakercreative.com.au/post/want-people-to-pay-attention-do-this)\
\
Learn how to make your speeches, presentations, videos, social posts, blogs and web copy more engaging by leaving things unfinished.\
\
[![How Much Should You Pay For Branding?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1e461a327c1b866d2_618c9838fdf099b4e1d6e87d_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-much-should-you-pay-for-branding)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[How Much Should You Pay For Branding?](https://www.bakercreative.com.au/post/how-much-should-you-pay-for-branding)\
\
Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.\
\
[![How to Tell People What You Do in 2 Simple Steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab45d73e975fad646e1_61ea73a8de0711d4d38d9e69_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-2-simple-steps)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[How to Tell People What You Do in 2 Simple Steps](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-2-simple-steps)\
\
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.\
\
[![How to Choose Your Branding Team](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab154a8d6088db74616_618788dd326ced4a90c995ab_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-choose-your-branding-team)\
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[Business](https://www.bakercreative.com.au/subject/business)\
\
[How to Choose Your Branding Team](https://www.bakercreative.com.au/post/how-to-choose-your-branding-team)\
\
In this ep of Brand-Led we're highlighting 5 factors you need to consider when choosing your branding team.\
\
[![Why You Need to Get on Board With the Rule of One](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac054a8d6088db74d07_5d061b4cacdfb52635391117_rule_of_one_matches.jpeg)](https://www.bakercreative.com.au/post/why-you-need-to-get-on-board-with-the-rule-of-one)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Why You Need to Get on Board With the Rule of One](https://www.bakercreative.com.au/post/why-you-need-to-get-on-board-with-the-rule-of-one)\
\
There\'92s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.\
\
[![Want More Customers? Stop Being Their Hero](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abce09b142b1457362c_5ae6fa2a9f5a6a50dbd561a9_dontbethehero_thumbnail.jpeg)](https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Want More Customers? Stop Being Their Hero](https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero)\
\
The simple shift in thinking that will make your writing and marketing more persuasive.\
\
## Homepage Optimization Essentials\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
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Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
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October 8, 2018\
\
# 4 Fast Ways to Optimise Your Website Homepage\
\
[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
\
[Brand Voice](https://www.bakercreative.com.au/blog-tags/brand-voice)\
\
[Brand Narrative](https://www.bakercreative.com.au/blog-tags/brand-narrative)\
\
![4 Fast Ways to Optimise Your Website Homepage](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa6b81696d9ef86c45d_5bb9e46c85c52f5246c7a22d_website_homepage_wireframe.jpeg)\
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Your website's homepage is a key player in converting your website visitors into sales. It's responsible for making sure people\'a0know that they\'92re in the right place and can find what they\'92re looking for as quickly as possible.\
\
So, if your marketing strategy is bringing in the right people in droves, but your only customers are your mum and Aunt Sue, it's a proably a good idea to\'a0make sure your homepage is pulling its weight.\
\
Today, I\'92m going to highlight 4 homepage elements that are easy to add, and can make a huge difference to your conversions.\
\
## 1\\. A call to action button\
\
When someone lands on your site, you\'92re probably hoping they will fall in love with your offering and then take the next step\'97 whether that\'92s buying something from you, booking a meeting, finding a stockist, subscribing or starting a trial.\
\
But, people aren\'92t going to take action unless you make them an offer, so don\'92t forget to ask with a clear call to action.\
\
You can place your primary call to action in multiple places on your homepage, but common places people expect to take action include the top right of the page (read about\'a0[Z-Shaped reading patterns](https://instapage.com/blog/z-pattern-layout) for more on this\uc0\u8202 ), below the primary headline (e.g. [Stripe's website](https://stripe.com/ca) below) and towards the bottom of the page (especially on longer sales pages).\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa6b81696d9ef86c473_5bb9d80c6599177e518f0dd0_stripe.jpeg)\
\
\uc0\u8205 \
\
### When crafting your call to action, make sure that\'97\
\
1. It grabs attention. Make it a different colour, bold the text and make sure it looks clickable.\
2. It includes specific, action-driven, compelling copy. This isn\'92t the time to be vague, make sure you tell people what will happen when they click the button.\
\
## 2\\. Compelling headlines\
\
Ever been on a website for a good 5 minutes and thought 'I still have NO\'a0clue what these people do!\'92 It\'92s probably because their website copy is vague or confusing. A lot of the time this is due to the knowledge gap between the person who wrote the copy and the person reading it (sometimes called the 'curse of knowledge').\
\
I think it\'92s important that people get a good idea of what you do and how it will benefit them as soon as possible after landing on your website. This makes your first \'91hero\'92 headline and image crucial.\
\
Take some inspiration from [Bellroy](https://bellroy.com/) (ecommerce), [Spotify](https://www.spotify.com/au/) (SAAS) and [Oscar](https://www.hioscar.com/) (service). Each of these serves up a concise, clear and simple headline that tells people what they do and why it matters. **\uc0\u8205 **\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa6b81696d9ef86c489_5bb9c97cf844f7ed33d9b7a8_Screen%2520Shot%25202018-10-06%2520at%25205.14.42%2520PM.png)\
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- **Company:** Bellroy\
- **What do they do?** Considered carry goods.\
- **Why should the customer care?** It will enhance their everyday items.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa6b81696d9ef86c481_5bb9c969d1eb9a4dc31fc65f_Screen%2520Shot%25202018-10-06%2520at%25205.11.19%2520PM.png)\
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- **Company:** Spotify\
- **What do they do?**\'a0Music for everyone.\
- **Why should the customer care?** Millions of songs for free. No credit card.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa6b81696d9ef86c479_5bb9c9b3b825c3eb73f5eb38_Screen%2520Shot%25202018-10-06%2520at%25205.35.38%2520PM.png)\
\
- **Company:** Oscar\
- **What do they do?:** Health insurance for you, your family and business.\
- **Why should the customer care?**: It will help you feel better.\
\
Beyond the initial headline and image, most people are skimming, scrolling, scanning their way through your website, so you\'92ll want to hook them in with engaging headlines in an easy to read layout. As the user scrolls, give them information in bite-sized pieces with clear, distinguishable headlines throughout the page.\
\
## 3\\. Imagery that sells your value\
\
Finding the perfect imagery for your website can be a challenge, but is well worth the effort. It\'92s the first impression of your brand and can work to build trust, or leave people wondering whether you\'92re legit.\
\
When choosing an image, remember who the [hero of your brand story](https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero) is\'97 it\'92s not you, it\'92s your customer. Put yourself into your customers\'92 shoes. What are their deepest desires? What would it look like if their problem was solved? What would they be, look like, experience or have?\
\
For [Sodashi](https://www.sodashi.com.au/), their end value is beautiful skin and a luxurious skincare experience\'97 this image sells both.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa6b81696d9ef86c47c_5bb9cfd0eafbf00923c5eb45_sodashi.jpeg)\
\
[Airbnb](https://www.airbnb.com.au/) are selling \'91unique homes and experiences\'92 and showcase an example of this in their hero image\'97a secluded converted fire lookout station in Southern Oregon, built in the early 1900s and propped 40 ft above ground.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa6b81696d9ef86c476_5bb9ca693c405408fb6fd794_airbnb.jpeg)\
\
## 4\\. Social proof\
\
When they first meet you, your customers are looking for clues that you\'92re trustworthy and credible. This is why it's a good idea to include social proof (or evidence that other people love and use your offering)\'a0on your homepage.\
\
Including testimonials on your home page is a great way to build trust, and if you have a stellar client list, you can consider using their logos on your page enhance your brand\'92s credibility too. Check out how Mailchimp\'a0have carefully selected customer quotes and logos on their\'a0[homepage](https://mailchimp.com/) below.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa6b81696d9ef86c46c_5bb9caba73146560e14ee43e_mailchimp.jpeg)\
\
I hope this has given you some inspiration and ideas for your own website, BUT, before you jump in and make any changes, make sure you've setup free tracking software like\'a0[Google Analytics](https://marketingplatform.google.com/about/analytics/)\'a0and\'a0[Hotjar](https://www.hotjar.com/)\'a0so you have a baseline to evaluate whether your modifcations are a success.\
\
When you're ready for your updates, consider using clear call to action buttons, compelling headlines, imagery that sells your value and social proof elements to optimise your homepage.\
\
What do you think\'97 will you be changing anything on your homepage in the near future? What else would you consider to be an \'91essential\'92 on your website homepage? Let me know in the comments! And, if you found this post helpful, we\'92d love it if you shared it with your friends or followers too.\
\
## Continue Reading\
\
[![The Power of the Quick Win](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba488978d6485c2696_5eafc92648941597d06229c1_Quick_wins_thumb.jpeg)](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The Power of the Quick Win](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
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Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.\
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[![Brands We Love: Help Scout](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe86e0c70c9c845c7_5c050977770c2e3c8f3bf217_help_scout_sm.png)](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brands We Love: Help Scout](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
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From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.\
\
[![How to Design an Unforgettable Brand Experience](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab2246c10583fff59ef_59db237aaaa78100013f953d_baker_creative_blog14.jpeg)](https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[How to Design an Unforgettable Brand Experience](https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience)\
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Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.\
\
[![Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc4ff6f92025e668e2cf_leadmagnets.webp)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.\
\
[![5 Irresistible Reasons to Start Building Your Email List Today](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa71bf441ad112d7fcf_5a0a82085f389a000169fe93_5-Irresistible-Reasons-to-Start-Building-Your-Email-List-Today_thumb.jpeg)](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[5 Irresistible Reasons to Start Building Your Email List Today](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
\
Email is not a sexy, new marketing strategy but it's still incredibly effective. Here's why email isn't even close to being dead.\
\
[![Brands We Love: Warby Parker](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad5d73e975fad6430c_5b5e788aa7da0a3dfa5d41b8_warby_parker_brand_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-warby-parker)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Warby Parker](https://www.bakercreative.com.au/post/brands-we-love-warby-parker)\
\
We explore how Warby Parker earned the title of most innovative company, taking a look at 3 strategies that have earned them cult status.\
\
[![How to Plan Your Website Like a Pro](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab742114a3d4e5cc9ca_5a6e7b4c3656aa0001ef4b31_planning_your_website_strategy.jpeg)](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Plan Your Website Like a Pro](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
Whether you\'92re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.\
\
[![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Types of Proof to Use on Your Website](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![9 Essential Tips For Creative & Effective Packaging Design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf42114a3d4e5cbe80_59db1ed5aaa78100013f8fad_baker_creative_blog9.jpeg)](https://www.bakercreative.com.au/post/essential-tips-for-effective-packaging-design)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[9 Essential Tips For Creative & Effective Packaging Design](https://www.bakercreative.com.au/post/essential-tips-for-effective-packaging-design)\
\
Packaging design contributes to brand experience, so make it user-friendly, creative & eye-catching.\
\
[![Brands We Love: Bellhops](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b002_5cce9e3a5d3e7ab609ffc3ac_bellhops_brand_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Bellhops](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
\
Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.\
\
## Lessons from a Launch\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
\
May 18, 2020\
\
# 4 real-life lessons from our digital product launch\
\
[Behind the Scenes](https://www.bakercreative.com.au/blog-tags/behind-the-scenes)\
\
[Mindset](https://www.bakercreative.com.au/blog-tags/mindset)\
\
[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
\
[Favourite Tools](https://www.bakercreative.com.au/blog-tags/favourite-resources-tools)\
\
![4 real-life lessons from our digital product launch](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa71bf441ad112d7fd3_5ec32ff6ffc09f63017fa12c_launch-post-wide.jpeg)\
\
2020 has been called a lot of different things (and with good reason). But for Kane and I, we have decided it\'92s our year of 'uncomfortable action-taking'.\
\
For us, that\'92s meant carving out time to work on things that have been on the back burner for years and being willing to be complete beginners again.\
\
Earlier this year we launched our Lead Magnet Toolkit. At the time, we weren\'92t sure how people would respond given all that was going on in the world, but we felt our product could be a helpful tool for small or emerging businesses, so we went for it.\
\
This isn\'92t a post about how we made a gazillion dollars off our product (I wish) but more about some of the lessons we learnt along the way. My hope is that it will inspire you to take some uncomfortable action in your business too.\
\
Because, whether you want to launch a new product, podcast, lead magnet, website or even a whole new business, you could come up with hundreds of excuses as to why it\'92s not ready yet.\
\
- It\'92s not the right timing\
- I\'92m so busy\
- I need more content\
- I need more followers\
- I haven\'92t got \\[thing you think you need to launch\\] yet\
- It\'92s not perfect yet\
- XYZ Brand just launched something similar\
\
\
You get the idea. But, today I\'92m going to let you in on why I think the best time to launch is yesterday, and the next best time is right now.\
\
## Lesson \\#1: Nothing beats real data from real customers\
\
Whenever you launch anything new, you have so much to learn about what your customers want and need from you.\
\
Sure, you can survey your ideal customers and do market research, but until you\'92ve actually launched the thing, you\'92ll never really know whether you have a winning idea.\'a0You should never skip out on the research (that\'92s so important) but remember that even if your customers _say_ they would buy and engage, it doesn\'92t always mean they will.\
\
We knew that other brands had successfully launched similar products to ours, so we had proof of concept, and our customers had told us that they wanted to create their own lead magnets. But we still had a lot of unknowns we needed answers to.\
\
For example, we didn\'92t know how much it would cost us to make a sale. And we didn't know how our customers would fair DIYing their designs\'97would they be able to get the results they wanted? We only learnt those things by launching our product and getting real feedback and data.\
\
By launching sooner, you get the real data and feedback you need to answer those big questions, like\'97\
\
- Is it the right price?\
- Is it worth the time?\
- Is it profitable?\
- Do my customers understand the value?\
- Does it get my customers results?\
\
\
Between customer feedback, google analytics, hotjar screen recordings and facebook ads results, we gained insights into our customers and their buying behaviours that we wouldn\'92t have uncovered from surveys or market research.\
\
## Lesson \\#2 Launch much sooner than you think\
\
We could have spent extra time making more templates or finessing words and designs. We sure wanted to.\
\
It got to a point where we were proud of everything we had created, and even though we had some hunches about what could be improved, we wanted our marketing to be informed by data from our customers. So we just launched.\
\
> "If you're not embarrassed by the first version of your product, you've launched too late." \'97 Reid Hoffman, Founder of LinkedIn\
\
Odds are that you\'92re going to tweak and change your offer based on feedback anyway, so you need to focus on the essentials. Ask yourself\'97\
\
- What do I really need to be able to launch? What are the essentials?\
- What don\'92t I need to launch?\
- What would this look like if it were easy? (This one is from the great Tim Ferriss and his book Tribe of Mentors)\
\
Investing a lot of time and money into nice-to-have but non-necessary tasks could mean that you end up wasting a chunk of time and money. That doesn\'92t mean you should launch something you\'92re not proud of, but it does mean toning down the perfectionist in you and being ok with a B+ instead of an A for your first attempt. Launch, listen and refine as you go.\
\
## Lesson \\#3 Shit will hit the fan. How you interpret it matters\
\
A few days after we launched, an email hit our inbox telling us that our cart was broken. Honestly, it was embarrassing that something so fundamental wasn\'92t working. But we had tested it! Our friends and family had tested it. It was working. But, there was a bug. And, as is the nature of bugs, this one was rather annoying.\
\
But it wasn\'92t the only thing. We had a troll on facebook telling us our designs were \'91amateur\'92 (thanks pal), rising facebook ad costs, customers who couldn\'92t open their files and some broken links. It was a very small percentage of people, sure, but those little things can accumulate to shake your confidence.\
\
That\'92s why how you interpret these not-so-ideal scenarios matter. You can adopt a fixed mindset and see each setback as proof that you\'92re not good enough, or you can adopt a growth mindset and see each hurdle as an opportunity to learn. The first mindset will cause you to retreat and stop trying, the second will help you adapt and improve your offer for the better.\
\
Maybe you guessed that we chose to opt for the latter, and you'd be right. Armed with our data, screen recordings, feedback and list of bugs, we fixed and relaunched. I have no doubt that there will be more hurdles, but they\'92ll be lessons to learn too.\
\
By the way, you can learn more about a fixed vs. growth mindset from the amazing [Carol Dweck](https://www.ted.com/speakers/carol_dweck) if you\'92re interested.\
\
## Lesson \\#4 Great feedback will fuel you\
\
At first, people were buying, and the only feedback we were getting was the kind above\'97 y\'92know that stuff was broken. As you can imagine, that\'92s not so motivating. We had a few positive comments here and there, but we needed to know that our customers were getting some wins too.\'a0That was the whole point of our product.\
\
So, we reached out to ask for feedback. I felt my heart skip a beat when I hit send on that email, half anticipating a slew of hate mail. But instead we got the opposite.\
\
We heard some amazing success stories. People were getting results. They were creating new and amazing resources for their customers. And they had great ideas for improving our product too. That feedback was so important to our motivation. I\'92m so glad we took the time to ask, and so grateful to those who took the time to share their experience with us.\
\
Although it can be daunting, gathering case studies, testimonials and proof that your idea is a good one is incredibly important. The good ones will keep you motivated and can be used in your marketing. And the 'room for improvement' ones ensure you're creating stuff your customers really want.\
\
\'96\
\
The first stage in any new project is always just understanding if it\'92s viable, if it\'92s profitable and if it gets the results it\'92s supposed to.\
\
That means being open to feedback, taking some risks and being willing to adapt, change and grow. That stuff is hard. At least, I know it is for me (hey, ego \uc0\u55357 \u56395 ) But it\'92s the fastest way to turn your little idea into something that your customers love to bits and that you\'92re insanely proud of.\
\
So, are you up for a little challenge? If so, I want you to work out how you can launch that new idea that\'92s been on your mind in the next 14 days. Create your minimum viable product. Get it out into the world. And improve it along the way.\
\
If 14 days is way too scary, set any bold timeframe you want, and get to it.\
\
Feeling extra bold? Tell me what you\'92ll be launching and when in the comments below, or [send me an email](mailto:hello@bakercreativedesign.com?subject=Hey%20Lisa!) to let me know what you\'92re up to! I love hearing from you.\
\
## Continue Reading\
\
[![How to insert an electronic signature into a PDF](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab81bf441ad112db60e_59db0494bcf399000193c220_baker_creative_blog11.jpeg)](https://www.bakercreative.com.au/post/sign-a-pdf-tutorial)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[How to insert an electronic signature into a PDF](https://www.bakercreative.com.au/post/sign-a-pdf-tutorial)\
\
Don't know how to add your signature to a PDF? Learn how to master this task with step by step instructions!\
\
[![Fail or flourish: 6 advantageous traits all successful entrepreneurs possess](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc246c10583fff6068_59db105a9215eb00015dfc51_baker_creative_blog2.jpeg)](https://www.bakercreative.com.au/post/traits-successful-entrepreneurs-possess)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Fail or flourish: 6 advantageous traits all successful entrepreneurs possess](https://www.bakercreative.com.au/post/traits-successful-entrepreneurs-possess)\
\
Are you cut out for the entrepreneur life? Here are 6 traits all successful entrepreneurs possess.\
\
[![A Quick-Start Guide To Choosing Your Brand Colours](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa800a450c52fbfcb28_6270b548928744a4b59e238e_article-sm.jpeg)](https://www.bakercreative.com.au/post/a-quick-start-guide-to-choosing-your-brand-colours)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[A Quick-Start Guide To Choosing Your Brand Colours](https://www.bakercreative.com.au/post/a-quick-start-guide-to-choosing-your-brand-colours)\
\
We discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours.\
\
[![Vector or Raster, PNG or EPS? How to Choose the Right File Format](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab2c5241f8bf327cda7_59f15e308464770001a3cff6_choosing_file_format_thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-choose-the-right-file-format)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Vector or Raster, PNG or EPS? How to Choose the Right File Format](https://www.bakercreative.com.au/post/how-to-choose-the-right-file-format)\
\
What's so great about taking it to the next level? Bigger doesn't mean better, or more successful.\
\
[![The Best Sites to Find Free Stock Photography Online](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab0b81696d9ef86cd70_59f1666f6e24550001e38107_stock_photo_websites_free.jpeg)](https://www.bakercreative.com.au/post/free-stock-photography-websites)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[The Best Sites to Find Free Stock Photography Online](https://www.bakercreative.com.au/post/free-stock-photography-websites)\
\
The best sites for free stock photos in one spot, so you can access high quality images without paying a cent.\
\
[![Why you need a marketing budget (and how much to spend)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac09f70a588e54616a7_5bf128115dab498a600e9d08_blog_image_sm.jpeg)](https://www.bakercreative.com.au/post/why-you-need-a-marketing-budget-and-how-much-to-spend)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Why you need a marketing budget (and how much to spend)](https://www.bakercreative.com.au/post/why-you-need-a-marketing-budget-and-how-much-to-spend)\
\
'What's your budget?' is a question often met with wide eyes & blank expressions. Dive in to find out why you need one & how much to spend.\
\
[![Podcasts: The Shows We Have on Rotation](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab52d6aa277b355eb7e_59db2cb99215eb00015e0995_baker_creative_blog23.jpeg)](https://www.bakercreative.com.au/post/learning-through-podcasts-the-10-shows-we-have-on-rotation)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Podcasts: The Shows We Have on Rotation](https://www.bakercreative.com.au/post/learning-through-podcasts-the-10-shows-we-have-on-rotation)\
\
The podcasts we tune into inspire ideas, change our mindset and accelerate our business knowledge and skills.\
\
[![How to sell when you hate sales](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab300a450c52fbfd68d_5d8869091c681709175182e7_mobile%2520flip%2520phone.jpeg)](https://www.bakercreative.com.au/post/how-to-sell-when-you-hate-sales)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[How to sell when you hate sales](https://www.bakercreative.com.au/post/how-to-sell-when-you-hate-sales)\
\
I used to hate selling. But, my mindset changed when I realised one simple truth. This is how to sell like the pros, even if you \\*think\\* you hate selling.\
\
[![How to\uc0\u8200 Find and Curate Eye-Catching Website Photos](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab680dac44068f45242_5b32ef187b09b33edfbf0763_choose_website_photos.jpeg)](https://www.bakercreative.com.au/post/our-step-by-step-process-for-finding-and-curating-eye-catching-website-photos)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[How to\uc0\u8200 Find and Curate Eye-Catching Website Photos](https://www.bakercreative.com.au/post/our-step-by-step-process-for-finding-and-curating-eye-catching-website-photos)\
\
If you\'92ve ever wondered how to find stock photos that look like they \'91belong\'92 together, keep on reading to learn our 5 step system.\
\
[![Style guides: The Secret to a Memorable Brand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab8caa4a90b94b12653_59dafe12bcf399000193bc21_baker_creative_blog6.jpeg)](https://www.bakercreative.com.au/post/style-guides-the-secret-to-a-memorable-brand)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Style guides: The Secret to a Memorable Brand](https://www.bakercreative.com.au/post/style-guides-the-secret-to-a-memorable-brand)\
\
Here's why we think every business should have a style guide, brand bible or graphic standards manual.\
\
## Build Your Email List\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
\
November 13, 2017\
\
# 5 Irresistible Reasons to Start Building Your Email List Today\
\
[Favourite Tools](https://www.bakercreative.com.au/blog-tags/favourite-resources-tools)\
\
[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
\
[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
\
![5 Irresistible Reasons to Start Building Your Email List Today](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa71bf441ad112d7ff1_5a0a8147d345d400015de229_5-Irresistible-Reasons-to-Start-Building-Your-Email-List-Today.jpeg)\
\
If all the emails I have received were legit, I\'92d be a multi-millionaire (thanks to my long lost cousin in Nigeria), I\'92d be ranking #1 in google for every keyword I can dream up, and I\'92d be saving 80% on printer cartridges.\
\
And while the emails selling viagra will probably continue to make their way into my inbox, every so often I receive emails that I have actually opted into, from businesses that offer value\'97 whether it\'92s a link to an interesting blog, a new resource or a friendly business tip, these people are\'a0focused on creating content that is not spammy, scammy or salesy.\
\
This type of genuine, value focused email marketing has been so helpful to our own marketing strategy, so today, I want to share 5 big reasons you should start building (or re-activating) your email list.\
\
## 1\\. It\'92s one of the few marketing channels you own\
\
While facebook and instagram are great ways to promote your content and connect with potential customers, none of us actually own anything that we post on social media. More importantly, those audiences that we\'92re all working so hard to build on social media could be gone tomorrow if platforms like Facebook or Instagram decide to change how they operate.\
\
Because we don\'92t own our audience\'92s data on social media, we\'92re also at the mercy of platform algorithms as to who sees our content and how many people are shown it. If you\'92ve ever followed someone on instagram or facebook, but can\'92t remember ever really seeing their posts, you\'92ve experienced this first hand. Due to the sheer amount of content on social platforms, we only see a very small percentage of the content that\'92s posted by people we follow.\
\
This is why, while we love social media, we use it as a part of a larger marketing strategy alongside assets that we have complete control over \'97 our website and email list. When you contact your email list, everyone on your list receives your messages, straight to their inbox. And, if your favourite social media platform happens to change their algorithm (likely), or some crazy mishap leads to their demise (less likely), you\'92ll still have your email list of followers to share your updates with.\
\
## 2\\. Your email list = your tribe\
\
I don\'92t know about you, but my inbox is already flooded with stuff I never read (see first paragraph), so I\'92m not giving away my email address to just anyone. I\'92ve got to be really picking up what they\'92re puttin\'92 down to give them access to my inbox.\
\
So, if someone\'92s opted in to your email list, they are already engaged. They\'92ve weighed up the pros and cons of subscribing and they have decided you\'92re worth it. You\'92ve piqued their interest and they want to hear what you\'92ve got to say.\
\
Your subscribers are your people, your tribe. Regular communication with them will help you to build stronger relationships with the people who value what you do. And, when you decide to promote something you\'92re selling, the subscribers who\'92ve stuck around are the ones who are most likely to make a purchase, refer a friend and share your content with their friends.\
\
## 3\\. Emails are instant, automated & customisable\
\
In case you were wondering, email marketing is not a job for gmail. Platforms like [Mailchimp](https://mailchimp.com/), [ConvertKit](https://convertkit.com/) and [Autopilot](https://autopilothq.com/) (our pick) all have the ability to customise and automate emails which is ah-mazing because it means we can trigger a sequence of emails to send out when someone subscribes over a series of days or months. Our subscribers get loads of valuable content, and we can regularly keep in touch, without having to hit send every time.\
\
This is just the tip of the iceberg when it comes to email automation too. These smart email marketing platforms can automate a whole series of events, based on the interests and actions of each subscriber, enabling you to completely tailor their experience.\
\
On the occasion we want to send a one-off email, we can create and schedule this in advance, or have it arrive in people\'92s inboxes instantly too.\
\
## 4\\. Email marketing is cheap as chips (actually it\'92s cheaper)\
\
Depending on the platform you use, size of your email list and features you require, email marketing can either be free or relatively inexpensive. For example, let\'92s say your platform costs $30 month. If you send one email a fortnight to 1000 subscribers, that\'92s 0.03c per message. That is pretty damn cost effective compared to marketing through other channels.\
\
## 5\\. Email lists allow you to stay in touch with your website visitors\
\
Many business owners are spending time and money on building and driving traffic to their website through advertising, SEO and social media. But, consider what happens when someone visits your website or blog. They might read about you, read some blogs and then leave. A very small percentage will be ready to contact you or buy from you right there and then. If you\'92re lucky, they might bookmark your page and return later.\
\
By asking someone to join your email list (hopefully by offering them a lead magnet, discount or freebie) you\'92re able to start building a relationship with the vast majority of people who are probably interested in what you\'92ve got to offer, but aren\'92t ready to buy anything just yet.\
\
So, there you have it, the 5 reasons why we recommend making email marketing a core part of your marketing strategy! I was pretty sceptical about spending precious time on email marketing when we first started, but I have to admit, this has been a game-changer for our business and sales.\
\
Are you going to make building an email list a priority for 2018? Let me know in the comments!\
\
## Continue Reading\
\
[![Why it\'92s time to ditch your newsletter](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf254e9506f7029c0d_5dad1be54a50f26af6aa1b96_why_ditch_newsletter_cta.jpeg)](https://www.bakercreative.com.au/post/why-its-time-to-ditch-your-newsletter)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Why it\'92s time to ditch your newsletter](https://www.bakercreative.com.au/post/why-its-time-to-ditch-your-newsletter)\
\
Is your newsletter call to action stifling your email list growth? Discover 3 simple fixes to elevate your email marketing game.\
\
[![Brands We Love: Go-To Skincare](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab54a8d6088db742d1_622adc7f39ac742c5dc3826d_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Go-To Skincare](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
\
With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.\
\
[![The Simple Hack That's\uc0\u8200 Guaranteed to Strengthen Your Message](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abbb81696d9ef86d860_5c5fdd0d06c32b3303aa7ed3_how_to_collect_customer_feedback.jpeg)](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Simple Hack That's\uc0\u8200 Guaranteed to Strengthen Your Message](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message)\
\
Want to write copy that people can't get enough of? This simple hack will help you get to know what your customers really desire.\
\
[![Brands We Love: Help Scout](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe86e0c70c9c845c7_5c050977770c2e3c8f3bf217_help_scout_sm.png)](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Help Scout](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
\
From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.\
\
[![Brands We Love: Bellhops](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b002_5cce9e3a5d3e7ab609ffc3ac_bellhops_brand_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Bellhops](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
\
Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.\
\
[![The Truth About Why Your Website Lacks Personality\uc0\u8200 (And\u8200 How\u8200 To\u8200 Fix\u8200 It)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abb7dc261703a6109e5_5aaf5ce530f39226a9abd892_brand-personality-website-feed.jpeg)](https://www.bakercreative.com.au/post/the-truth-about-why-your-website-lacks-personality)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Truth About Why Your Website Lacks Personality\uc0\u8200 (And\u8200 How\u8200 To\u8200 Fix\u8200 It)](https://www.bakercreative.com.au/post/the-truth-about-why-your-website-lacks-personality)\
\
Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.\
\
[![This is How You Build Trust Online](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abbba382bb7d3fc4932_5c84e60440945a5eb1de1794_building_trust_website.jpeg)](https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[This is How You Build Trust Online](https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online)\
\
Your website is often the first place you start to build trust with your audience. Here are 6 ways to build trust online.\
\
[![Brands We Love: Headspace](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab8e95b96249a4634b_59db264eaaa78100013f974f_baker_creative_blog13.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-headspace)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Headspace](https://www.bakercreative.com.au/post/brands-we-love-headspace)\
\
From their visuals to their brand voice, Headspace have found their place, their tribe and their style.\
\
[![20 ways to offer incredible value in 2020](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa480dac44068f43bbc_5e2f914fff293b0947046d9d_20things_post.png)](https://www.bakercreative.com.au/post/20-ways-to-offer-incredible-value-in-2020)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[20 ways to offer incredible value in 2020](https://www.bakercreative.com.au/post/20-ways-to-offer-incredible-value-in-2020)\
\
Stop creating content that flatlines. Give your audience something they really want. Here are 20 ideas you can swipe for high-value content.\
\
[![How to fill up your calendar with paying clients (swipe this)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab92d6aa277b355ed3f_5c3b08d0bf58775245c04b87_how_to_get_new_clients.jpeg)](https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to fill up your calendar with paying clients (swipe this)](https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month)\
\
Is your biggest hurdle figuring out how you can attract new customers to your business? Use this blueprint to hit your revenue goals!\
\
## Defining Your Specialty\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
May 3, 2022\
\
# 6 Ways To Define Your Specialty\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
![6 Ways To Define Your Specialty](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7254e9506f7028c52_6270b64512a7a2e097ed8865_article-lg.jpeg)\
\
Ever heard the advice that you need to \'93niche down\'94 or \'93specialise\'94? It\'92s smart advice, but few businesses do it, because frankly, choosing is hard, not to mention counterintuitive. Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising and six different ways you can specialise.\
\
**WE DISCUSS**\
\
- The benefits of specialisation\
- Six common ways to specialise\'97 including horizontal, platform, vertical, demographic, psychographic and situational specialisation and examples of each.\
\
**LINKS & RESOURCES**\
\
- Follow us on Instagram: [@baker\\_creative](https://www.instagram.com/baker_creative/) [@brand.led](https://www.instagram.com/brand.led/)\
- For more visit [bakercreative.com.au](https://www.bakercreative.com.au/)\
- [Work with us](https://www.bakercreative.com.au/contact)\
\
\
## Continue Reading\
\
[![Brands We Love: Ritual](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a466c1_615eba3a84b66f6f77517bcc_article-sm%2520(2).jpeg)](https://www.bakercreative.com.au/post/brands-we-love-ritual)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Ritual](https://www.bakercreative.com.au/post/brands-we-love-ritual)\
\
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.\
\
[![How to Plan for a Rebrand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab31946fd86bcf3cd3a_5de48693b0a5ed0551b31f67_start-before-you-are-ready.jpeg)](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Plan for a Rebrand](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.\
\
[![Brands We Love: Webflow](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad1946fd86bcf3c225_6270af6899180d4b17eca7cd_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-webflow)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Webflow](https://www.bakercreative.com.au/post/brands-we-love-webflow)\
\
In this week\'92s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.\
\
[![Is Your Brand Tapping Into Tension?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab57af638b24b3418fd_615695aaa836fe29e652704d_5f1fbc4141c5c9499d3b342b_Balloon.jpeg)](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Is Your Brand Tapping Into Tension?](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.\
\
[![Should You Use Your Personal Brand\uc0\u8200 Name or Create a Business Brand\u8200 Name?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab88e81dbd897c268f0_59db2b0744723e00014fccfc_baker_creative_blog28.jpeg)](https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Should You Use Your Personal Brand\uc0\u8200 Name or Create a Business Brand\u8200 Name?](https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name)\
\
You\'92ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven\'92t landed on the name.\
\
[![Brands We Love: Heaps Normal](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe461a327c1b8635c_61f71da778c42f4e29f0c311_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Heaps Normal](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
\
Today\'92s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding\'97 including their bold message about drinking.\
\
[![10 Signs it\'92s Time for a Brand Evolution](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4c5241f8bf327c467_5b849667eeff4d75f026efd5_10signsyouneedarebrand_sm.jpeg)](https://www.bakercreative.com.au/post/10-signs-its-time-for-a-brand-evolution)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[10 Signs it\'92s Time for a Brand Evolution](https://www.bakercreative.com.au/post/10-signs-its-time-for-a-brand-evolution)\
\
How do you know when it\'92s time for a change? Here are 10 signs that it\'92s time for a brand overhaul.\
\
[![Are You Breaking The Norm?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa91bf441ad112d8185_621c31e0c4faf04f464f445d_article-sm.jpeg)](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Are You Breaking The Norm?](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won\'92t want to miss this episode\
\
[![Brands We Love: Outdoor Voices](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac436f4e870a0c38be_621c324d1a15cce8b55877b9_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-outdoor-voices)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Outdoor Voices](https://www.bakercreative.com.au/post/brands-we-love-outdoor-voices)\
\
We\'92re back with another Brands We Love. This week, we\'92re talking recreation wear, with a focus on the brand Outdoor Voices.\
\
[![Why Your Brand Needs to Pick a Fight](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abee09b142b145736ed_5d636740f5049afa7d9fda78_brand_villain_enemy.jpeg)](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Why Your Brand Needs to Pick a Fight](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
Just like your favourite books and movies, every great brand story has its own powerful villain too.\
\
## Website Building Questions\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
January 17, 2022\
\
# 7 Questions to Ask Before You Build Your Website\
\
[How-To](https://www.bakercreative.com.au/blog-tags/how-to)\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
[Websites](https://www.bakercreative.com.au/blog-tags/websites)\
\
![7 Questions to Ask Before You Build Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7da7a50db3e90e35c_61e4c6b11164450613917d83_article-lg.jpeg)\
\
Happy new year everyone \'97\'91tis the season of new beginnings and if you\'92re thinking of building a new website in 2022, you won\'92t want to miss this episode.\
\
Having clarity in what you want to build, who it\'92s for and why you\'92re building it is an essential part of the website design process, and yet, it\'92s the part most people skip.\
\
**But without a website plan, you\'92re either:**\
\
- Taking a wild guess, adding content to the page and crossing your fingers and toes that it will connect with your audience.\
- Or \'91getting inspired\'92 by other people\'92s websites, copying ideas or content without really knowing why it\'92s there.\
\
\
And, we know from personal experience that both of these approaches result in a website that does little to help you stand out and grow your business.\
\
\uc0\u8205 \
\
**In this week's episode, we discuss:**\
\
- The 7 big questions you need to answer about your website before you do anything else.\
- The affordable tool we created to help you plan your new website like a pro.\
- Lisa\'92s nightmare web design experience as a client and what she wishes she knew about building a website back then.\
\
\uc0\u8205 \
\
**Links and resources:**\
\
- Follow us on Instagram: [@baker\\_creative](https://www.instagram.com/baker_creative/) [@brand.led](https://www.instagram.com/brand.led/)\
- For more visit [bakercreative.com.au](https://www.bakercreative.com.au/)\
- [Work with us](https://www.bakercreative.com.au/contact)\
\
\
Make sure you subscribe so you don\'92t miss out on any future episodes. And, if you enjoyed this episode, please share it with someone who\'92s building their website in 2022.\
\
## Continue Reading\
\
[![The Power of the Quick Win](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba488978d6485c2696_5eafc92648941597d06229c1_Quick_wins_thumb.jpeg)](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Power of the Quick Win](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.\
\
[![How to Plan Your Website Like a Pro](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab742114a3d4e5cc9ca_5a6e7b4c3656aa0001ef4b31_planning_your_website_strategy.jpeg)](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Plan Your Website Like a Pro](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
Whether you\'92re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.\
\
[![3 Types of Content You Need to Be Creating Right Now](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa5554fe30bfda914ad_5e8adce33d54a96f58c28503_178-BakerCreative-191106-JWyldthumb.jpeg)](https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[3 Types of Content You Need to Be Creating Right Now](https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now)\
\
Want to create a brand more bingeworthy than the Tiger King? You need to be using these 3 types of content in your strategy.\
\
[![Brands We Love: Bellhops](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b002_5cce9e3a5d3e7ab609ffc3ac_bellhops_brand_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Bellhops](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
\
Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.\
\
[![Could This Science-Backed Model Change the Way You Sell?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae8e95b96249a46887_5d9af841a6d18b32c5716998_system_model_decision_making.jpeg)](https://www.bakercreative.com.au/post/could-this-science-backed-model-change-the-way-you-sell-to-your-customers)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Could This Science-Backed Model Change the Way You Sell?](https://www.bakercreative.com.au/post/could-this-science-backed-model-change-the-way-you-sell-to-your-customers)\
\
We take a look at how we can use neuroscience to understand consumer decision making and create high-converting websites.\
\
[![3 Marketing Mistruths That Will Stifle Your Success](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa43a593390f928f307_5b965c41649d03569a2c4b0d_marketing_mistruths_desk.jpeg)](https://www.bakercreative.com.au/post/3-marketing-mistruths-that-will-stifle-your-success)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[3 Marketing Mistruths That Will Stifle Your Success](https://www.bakercreative.com.au/post/3-marketing-mistruths-that-will-stifle-your-success)\
\
Are you telling yourself these stories? They could be stifling your business success and costing you valuable time and money.\
\
[![8 Ways to Elevate Your Website Copy](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8b81696d9ef86c530_5a5d5a303e2b760001e1cd83_writebettercontent_img_sm.jpeg)](https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[8 Ways to Elevate Your Website Copy](https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy)\
\
Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.\
\
[![The Truth About Why Your Website Lacks Personality\uc0\u8200 (And\u8200 How\u8200 To\u8200 Fix\u8200 It)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abb7dc261703a6109e5_5aaf5ce530f39226a9abd892_brand-personality-website-feed.jpeg)](https://www.bakercreative.com.au/post/the-truth-about-why-your-website-lacks-personality)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Truth About Why Your Website Lacks Personality\uc0\u8200 (And\u8200 How\u8200 To\u8200 Fix\u8200 It)](https://www.bakercreative.com.au/post/the-truth-about-why-your-website-lacks-personality)\
\
Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.\
\
[![Content Marketing: A Crash Course](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf49ae30939304fd6c_59db246a9215eb00015e065c_baker_creative_blog15.jpeg)](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Content Marketing: A Crash Course](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
You've heard content is king, but what is content marketing and is it really an effective marketing strategy?\
\
[![Brands We Love: Help Scout](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe86e0c70c9c845c7_5c050977770c2e3c8f3bf217_help_scout_sm.png)](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Help Scout](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
\
From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.\
\
## Love Webflow CMS\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
December 19, 2017\
\
# 7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS\
\
[Favourite Tools](https://www.bakercreative.com.au/blog-tags/favourite-resources-tools)\
\
[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
\
[Behind the Scenes](https://www.bakercreative.com.au/blog-tags/behind-the-scenes)\
\
![7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa78e95b96249a45f92_5a38c49d7115050001675087_webflow_blog_review_lg.jpeg)\
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_Heads up: This post contains affiliate links. Please check out our_ [_affiliate disclaimer_](https://www.bakercreative.com.au/legal/affiliate-disclaimer) _for more information._\
\
Content management systems can be a pretty divisive subject matter amongst web designers and users alike. There are avid WordPress aficionados, Squarespace devotees and Shopify lovers, just to name a few.\
\
When it comes to website content management systems or CMS (the backend that lets you edit and update your website without needing to read or write code), we\'92ve never really been in love with the ones we\'92ve used in the past. They\'92ve always felt a bit clunky to use, buggy, slow, confusing or too limiting in how much you can customise.\
\
While choosing the right CMS for you will always come down to your website requirements, we've found a lot of features to love in [Webflow](https://webflow.grsm.io/985225), both in building websites and in managing website content.\
\
If you\'92re a web designer, there is plenty of info on the web about why Webflow is an amazing tool for you. But, there\'92s much less about why Webflow is an amazing content management system for the content managers or end users (i.e. people like me).\
\
I\'92ve worked in marketing for several years, and have used a fair few content management systems, and I love how easy Webflow is for me, and for our clients. If you\'92re wondering why we\'92re fast becoming Webflow groupies, here\'92s why\'97\
\
## 7 reasons to love Webflow, even if you\'92re not a web designer\
\
### 1\\. It\'92s (virtually) impossible to break\
\
I\'92ll never forget the day I called Kane from my old job and told him I had broken a WordPress website I was building from a template. How did I break it? I have no freaking clue. Did I have a backup? Nope (that would have been smart). You might think this is simply due to my stupidity (perhaps), but a quick\'a0Google search will prove I'm not alone. You\'92d be surprised at how often people accidentally change a field and end up ugly crying at their office desk trying to revive their website.\
\
I\'92d prefer not to repeat this emotional time, so I want it to be really hard to accidentally delete things and, if I somehow do, I want it to be easy to restore them again. Webflow makes it pretty hard to break your website. Even so, if you accidentally delete something critical, you can easily access old autosaved versions of your site and restore it again. No one will be the wiser.\
\
### 2\\. It\'92s low maintenance\
\
I don\'92t know about you, but I am all about low fuss and easy. I don\'92t want to have to worry about upgrading to the latest version or upgrading plugins, because, let\'92s be honest, who has time for that? I also don\'92t want to suffer through the pain of losing what I\'92m working on because I forgot to hit publish or save button.\
\
[Webflow](https://webflow.grsm.io/cms4354) autosaves your work, so even if you accidentally quit out of your browser and forget to hit publish, your changes will still be there waiting for you. It seems pretty simple, but is not a feature in all content management systems and is a total life saver.\
\
If you want to use the Webflow CMS, you need to [host your website with Webflow.](https://webflow.grsm.io/hosting3705) This could be a drawback for some, but I like this because I don\'92t have to manage my website hosting separately to my website. If you\'92ve used Squarespace, it\'92s a similar setup\'97 website CMS and hosting all rolled into one.\
\
The difference in hosting costs with Webflow might be slightly higher than other cheap as chips hosting out there, but to me the cost is negligible, considering it also comes with SSL certificate and distributes your files across the globe in a content distribution network (CDN) powered by Fastly and Amazon Cloudfront.\
\
If this sounds confusing, just know that SSL means your site is more secure, and CDN makes it load faster for all your visitors, no matter where they are geographically located. SSL cetificates and CDNs are great for optimising your website for search engines, enhancing your visitor's onsite experience and improving your results page rankings.\
\
### 3\\. It has great community support, articles & updates\
\
Webflow is a young company, but already has an amazing community behind it. I\'92ve emailed support a few times, and have had fast and friendly customer service every single time. There\'92s also a great community of designers and developers who work with the platform everyday who you can hire to lend a hand if necessary.\
\
If you have a desire to learn more about building or updating websites in Webflow yourself, they also have a really comprehensive support centre called [Webflow University](https://university.webflow.com/) to teach you how.\
\
I also love that Webflow listen to their community to regularly implement new features and capabilities on their platform. It shows their commitment to their users and willingness to keep upgrading and investing in their product.\
\
### 4\\. It makes writing and editing really easy\
\
Majority of the time I spend on our website is editing copy, adding or changing images, adding new case studies and creating new blog posts, so easy editing is really important to me.\
\
The tough thing about writing copy for your website is that even though it might sound flippin\'92 brilliant in your Word Doc, when it\'92s placed in the website, it\'92s usually way too long or doesn\'92t read the way you hoped. Webflow lets you [edit text on the page,](https://webflow.grsm.io/editor9261) so you can see how it fits within the website design before you hit publish.\
\
Another nice feature is that Webflow's CMS allows you to create collection items and pages that can be referenced throughout your whole website and edited from a single, central location. For example, if you make a typo in a testimonial, and it\'92s used 5 times across your website, you only have to update it in one spot, not 5. Items or pages in a collection use the same design, so they act like templates, making it easy to maintain consistency throughout your website. We use collections for our blog posts, testimonials, FAQs, portfolio and more.\
\
### 5\\. It\'92s user friendly\
\
While some CMSs have been built with the end-user in mind, others seem geared towards web developers, making them mighty confusing to use for non code speaking folk.\
\
Webflow does a pretty great job at appealing to both parties. Plus, they\'92ve spent a bit of time making sure their CMS is aesthetically pleasing and easy to navigate which makes for a great user experience.\
\
Sometimes you need to add a little bit of HTML code to your website, mostly to track visitors to your website or verify site ownership. I don\'92t want to have to sift through all the HTML files on my website to add some code, and I like that Webflow makes it really easy to add code to your header code.\
\
While it\'92s a visual design tool and is easy to use, Webflow isn\'92t quite the same as some \'91drag and drop\'92 editors you may have used in the past. But, that's nothing a few tutorials can't help with. Or if you don't have time, it\'92s not hard to get support from an experienced Webflow expert if you needed to make a major change.\
\
### 6\\. It\'92s SEO friendly\
\
Webflow ticks all the right boxes for me when it comes to being [SEO friendly](https://webflow.com/blog/seo-and-webflow-the-essential-guide). It gives me access to all that good SEO stuff\'97clean code, fast loading times, semantic URL structures and editable alt tags, heading tags, meta descriptions & title tags. It can also auto-generate your sitemaps and allows you to do easy 301 redirects if you decide to change a URL slug or delete a page.\
\
### 7\\. It plays nicely with other software\
\
[Webflow integrates](https://webflow.grsm.io/integrations2608) with email management systems such as Mailchimp, ActiveCampaign and AutoPilot, ecommerce platforms such as Shopify, Gumroad and Paypal, and social media platforms, such as Pinterest, Instagram and Facebook. It also works with Zapier, so it can automate a number of processes to and from your website.\
\
## Is Webflow for you?\
\
If you like your website content management system easy to use and low maintenance, then I\'92d suggest checking it out. If you\'92re curious, we'd be happy to show you [some of the websites we\'92ve built in Webflow.](https://webflow.grsm.io/kane-baker) Or [book a call with us to discuss your new website](https://www.bakercreative.com.au/book-a-call) and we can help you find the platform that's the right fit for you.\
\
If you don\'92t love the Webflow CMS after using it, you can always export the HTML code for your website design and get a professional to hook it up to another CMS, so you don't have to redesign your website.\
\
Of course, we always recommend choosing the CMS that\'92s the right fit for you, your needs and your business. If you\'92re like us and a lot of our customers, and not overly crazy about the content management system you\'92re using, wondering if there\'92s something better out there, it's definitely worth [checking out Webflow](https://webflow.grsm.io/985225).\
\
Have you used Webflow? Or are you curious about whether it's the right fit for you? Let me know in the comments.\
\
## Continue Reading\
\
[![Brands We Love: MeUndies](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac5d73e975fad64299_5a24cddba1816d000132e24e_meunderies_blog_sml.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-meundies)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: MeUndies](https://www.bakercreative.com.au/post/brands-we-love-meundies)\
\
When asked, \'91how do you do it differently?\'92, MeUndies aren\'92t short of ways that their approach is breaking the mould.\
\
[![5 Irresistible Reasons to Start Building Your Email List Today](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa71bf441ad112d7fcf_5a0a82085f389a000169fe93_5-Irresistible-Reasons-to-Start-Building-Your-Email-List-Today_thumb.jpeg)](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[5 Irresistible Reasons to Start Building Your Email List Today](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
\
Email is not a sexy, new marketing strategy but it's still incredibly effective. Here's why email isn't even close to being dead.\
\
[![Brands We Love: Help Scout](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe86e0c70c9c845c7_5c050977770c2e3c8f3bf217_help_scout_sm.png)](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Help Scout](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
\
From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.\
\
[![3 Marketing Mistruths That Will Stifle Your Success](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa43a593390f928f307_5b965c41649d03569a2c4b0d_marketing_mistruths_desk.jpeg)](https://www.bakercreative.com.au/post/3-marketing-mistruths-that-will-stifle-your-success)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[3 Marketing Mistruths That Will Stifle Your Success](https://www.bakercreative.com.au/post/3-marketing-mistruths-that-will-stifle-your-success)\
\
Are you telling yourself these stories? They could be stifling your business success and costing you valuable time and money.\
\
[![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Types of Proof to Use on Your Website](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![Brands We Love: Snowe Home](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac2306e06b840fce45_5dd2698f7a766d76f8b390f0_BrandsWeLoveSnoweHome.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-snowe-home)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Snowe Home](https://www.bakercreative.com.au/post/brands-we-love-snowe-home)\
\
The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.\
\
[![The 3 Step Pinterest Strategy We Used to 5X Our Website Traffic](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba246c10583fff5f8e_5b716189e5c31c2fd2c993a6_pinterest_blog_sm.jpeg)](https://www.bakercreative.com.au/post/the-easy-3-step-pinterest-strategy-we-used-to-5x-our-website-traffic)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The 3 Step Pinterest Strategy We Used to 5X Our Website Traffic](https://www.bakercreative.com.au/post/the-easy-3-step-pinterest-strategy-we-used-to-5x-our-website-traffic)\
\
Pinterest isn't just for DIY projects and recipes! Steal the low maintenance Pinterest strategy that has skyrocketed our website traffic.\
\
[![An Inside Look at Our Customer Processes](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8ebc5b14b6577eca1_5c9954595f5b9d1aad09e851_avo_sm.jpeg)](https://www.bakercreative.com.au/post/an-inside-look-at-our-customer-processes)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[An Inside Look at Our Customer Processes](https://www.bakercreative.com.au/post/an-inside-look-at-our-customer-processes)\
\
Looking to tighten up your customer experience? Here are the systems & processes we use to create smoother, more streamlined workflows.\
\
[![13 Email Subject Types Used By The Marketing Pros (Steal These!)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa43d85f1337c8526f1_5ac228fd1a8ff2838c18c2ee_email_subject_lines.jpeg)](https://www.bakercreative.com.au/post/13-email-subject-types-used-by-the-marketing-pros)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[13 Email Subject Types Used By The Marketing Pros (Steal These!)](https://www.bakercreative.com.au/post/13-email-subject-types-used-by-the-marketing-pros)\
\
We analyse how pro marketers use the email subject lines to grab attention, increase open rates and avoid the delete button.\
\
[![How to fill up your calendar with paying clients (swipe this)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab92d6aa277b355ed3f_5c3b08d0bf58775245c04b87_how_to_get_new_clients.jpeg)](https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to fill up your calendar with paying clients (swipe this)](https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month)\
\
Is your biggest hurdle figuring out how you can attract new customers to your business? Use this blueprint to hit your revenue goals!\
\
## Types of Proof\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
May 31, 2022\
\
# 7 Types of Proof to Use on Your Website\
\
[Websites](https://www.bakercreative.com.au/blog-tags/websites)\
\
[How-To](https://www.bakercreative.com.au/blog-tags/how-to)\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec43321b104edb6ee7173_7_types_of_proof_to_use_on_your_website.webp)\
\
Whenever someone arrives on your website for the first time, you can bet they\'92re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?\
\
Your website\'92s job is to reassure your ideal customers that yes, they\'92re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.\
\
You can tell them all these things. But, most people won\'92t just take your word for it. They want you to show them that you\'92re credible. And that\'92s where proof comes into play.\
\
And there are a lot of different types of proof you can use and in this week\'92s episode, we\'92re going to be outlining 7 of our favourites.\
\
#### Links and resources:\
\
- Follow us on Instagram: [@baker\\_creative](https://www.instagram.com/baker_creative/) [@brand.led](https://www.instagram.com/brand.led/)\
- For more visit [bakercreative.com.au](https://www.bakercreative.com.au/)\
- [Work with us](https://www.bakercreative.com.au/contact)\
\
## Continue Reading\
\
[![7 Questions to Ask Before You Build Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7da7a50db3e90e348_61e4c6ae1cac2ec91a624e80_article-sm.png)](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Questions to Ask Before You Build Your Website](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
\
7 big questions you need to answer about your website before you do anything else.\
\
[![Brands We Love: Warby Parker](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad5d73e975fad6430c_5b5e788aa7da0a3dfa5d41b8_warby_parker_brand_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-warby-parker)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Warby Parker](https://www.bakercreative.com.au/post/brands-we-love-warby-parker)\
\
We explore how Warby Parker earned the title of most innovative company, taking a look at 3 strategies that have earned them cult status.\
\
[![What\'92s Sticky and stands out?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abeb026638da1d40071_5d3d6f0039785e7424739bbf_icecream_sticky.jpeg)](https://www.bakercreative.com.au/post/whats-sticky-and-stands-out)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[What\'92s Sticky and stands out?](https://www.bakercreative.com.au/post/whats-sticky-and-stands-out)\
\
Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.\
\
[![Brands We Love: Everlane](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa5d73e975fad64172_5ad49d80fee74e4d759ee0fa_blog_thumb_everlane.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-everlane)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Everlane](https://www.bakercreative.com.au/post/brands-we-love-everlane)\
\
The best way to become a standout brand is to learn from those we love. Here, we examine why Everlane has had incredible success.\
\
[![Content Marketing: A Crash Course](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf49ae30939304fd6c_59db246a9215eb00015e065c_baker_creative_blog15.jpeg)](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Content Marketing: A Crash Course](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
You've heard content is king, but what is content marketing and is it really an effective marketing strategy?\
\
[![7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa78e95b96249a45f8e_5a38c49a4184cb0001cb3e26_webflow_blog_review_thumb.jpeg)](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
\
A website content management system that is a pleasure to use, is well supported and is packed full of intuitive features.\
\
[![3 powerful hacks to turn your website into a lead machine](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc1f1445ad953b5337fc_3powerhacks-img.webp)](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[3 powerful hacks to turn your website into a lead machine](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
\
Three powerful, yet simple hacks for encouraging more conversions on your website.\
\
[![Brands We Love: Up](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac55941e40a6bf06ed_5f0d553238f5c4abc7abf20c_Up-blogimage.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-up)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brands We Love: Up](https://www.bakercreative.com.au/post/brands-we-love-up)\
\
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.\
\
[![Risky Business: Customer Beliefs That are Derailing Your Sales](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab7554fe30bfda9251f_5d50e9f0fbb413419611b328_shopping_bag_blue.jpeg)](https://www.bakercreative.com.au/post/risky-business-customer-beliefs-that-are-derailing-your-sales)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Risky Business: Customer Beliefs That are Derailing Your Sales](https://www.bakercreative.com.au/post/risky-business-customer-beliefs-that-are-derailing-your-sales)\
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Why do customers pause instead of pulling the trigger? Uncover the customer beliefs stopping you from making more sales.\
\
[![Brands We Love: Bellhops](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b002_5cce9e3a5d3e7ab609ffc3ac_bellhops_brand_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Bellhops](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
\
Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.\
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## Elevate Your Website Copy\
[BC](https://www.bakercreative.com.au/)\
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[Insights](https://www.bakercreative.com.au/insights)\
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Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Contact](https://www.bakercreative.com.au/contact)\
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January 16, 2018\
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# 8 Ways to Elevate Your Website Copy\
\
[Brand Voice](https://www.bakercreative.com.au/blog-tags/brand-voice)\
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[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
\
![8 Ways to Elevate Your Website Copy](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8b81696d9ef86c539_5a5d59776b273e0001a46356_writebettercontent_img_lg.jpeg)\
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There\'92s no doubt that when it comes to your website, looks matter.\
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But, while beautiful design can capture attention and pique interest,\'a0great copy can capture hearts and minds. If you confuse people, you'll lose them, and with all the money, time and effort it takes to get potential customers to our websites, we want them to leave with complete clarity about what we do and how we can help them.\
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When design and copy complement each other in a strategic way, they can make all the difference in turning your website from ho-hum to stand out,\'a0turning your site visitors into customers or brand advocates.\
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Today, I wanted to share some of the tips that have elevated my copywriting and editing skills. Try them on for size, and if they work for you, add them to your arsenal!\
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## 1\\. Know your brand\
\
I cringe when I think about the copy I wrote for our first website. It was uninspired, with no compelling or unique messages about our brand and not even a hint of personality.\
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We didn\'92t really know what we wanted to say about ourselves and how we wanted to be perceived by others, and our copy reflected this lack of brand direction.\
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So my first tip\'97 I recommend spending a bit of time working out the key, repeatable messages you are trying to communicate about yourself and your products and services. Understand how you want to position yourself as a brand. Your writing will likely be a lot better for it.\
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If you need a helping hand developing your brand strategy, check out our\'a0[Invaluable guide](https://www.bakercreative.com.au/learn/invaluable)\'a0(shameless plug) or get stuck into\'a0the\'a0free\'a0[branding articles on this blog.](https://www.bakercreative.com.au/category/branding)\
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## 2\\. Speak to one person\
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Instead writing for a target audience or mass audience, try focusing on writing for one person\'97your ideal customer. If you've done #1 on this list, you should know this ideal customer pretty well.\
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When I first started writing copy, I was trying to appeal to everyone which diluted my message and made it difficult to address specific challenges. Now, every time I write I take a step back to consider our ideal customer\'a0and the outcomes they are seeking as they are reading my copy.\
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This makes it a lot easier to address their specific needs, such as\'97\
\
- What are their challenges?\
- What are they hoping to achieve?\
- What have they already tried?\
- How can I help get them from where they are to where they want to be?\
\
Customer surveys and interviews are a great way to gather some of this golden info.\
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Once you know who you're speaking to, what problems they're facing and how your offering solves it, you're well on your way to writing conversion focused copy\'97 just make sure to always position [your customer as the hero](https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero) in your story.\
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## 3\\. Ditch the BS\
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Oliver Markus Malloy said \'91the secret to good writing is to use small words for big ideas, not to use big words for small ideas.\'92 Smart guy.\
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Great copywriters don\'92t need long-winded paragraphs or flowery language to communicate their message. They keep it\'a0simple and purposeful.\
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When someone first lands on your website, you only have a few seconds and limited space to make a great first impression. Vague, or overly-complex copy simply won\'92t cut through.\
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I always aim to use clear and concise sentences to tell people what a business does and why it matters. My goal is to be straightforward and I select every word carefully. If I can my point across in fewer words without changing the meaning of what I\'92m saying, I always opt for brevity.\
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## 4\\. Have a goal for every page\
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On every page,\'a0ask yourself this\'97 if someone only took away one piece of information or completed one action on this page, what would it\'a0be? You can then write your copy and any calls to action to achieve\'a0this one goal.\
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If there's no purpose to a page on your website, there's probably no point in having it. It's simply an extra click for your visitors. Be smart about the information you're presenting and how it aids your overall website goals.\
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## 5\\. Use copywriting formulas\
\
If you haven't heard of copywriting formulas before, I can't wait for you to try them out, because I think they are going to be your new secret weapon in the fight against blank pages and blinking cursors.\'a0They add a little bit of science to the art of copywriting, helping you to flow all those ideas you have swimming around in your head into a structure that works.\
\
Go ahead and bookmark [this formulas list from copyhackers](https://copyhackers.com/2015/10/copywriting-formula/). It is exhaustive and jam-packed with examples. Give some formulas a whirl and let me know if they work for you! With any luck they will make writing your copy easier and much faster.\
\
## 6\\. Make it memorable & personable\
\
In my opinion, many brands could stand to inject a little bit more personality into their copy. They don\'92t do it because they don\'92t want to deter any customers, but in failing to be a little bit unique, they\'92ve made themselves very forgettable to everyone, instead of loved by a smaller tribe.\
\
There are a few ways to inject memorability and personality into your writing. Here are my favourite tips;\
\
- Write like you speak. You may have heard this before, and with good reason. It\'92s a great tip to keep you from writing stuffy, formal, essay-like copy.\
- Keep things conversational by using conjunctions (don\'92t, can\'92t, wouldn\'92t) and writing in first person (I, we, us).\
- Tell stories to keep your writing relatable, generate rapport and build memorability into your writing. Your readers are much more likely to remember a message that\'92s wrapped in a story.\
- Don\'92t take it too far. It\'92s easy to write from behind a screen, but if you wouldn\'92t or couldn\'92t say the same words to your customers\'92 faces without feeling embarrassed or disingenuous it\'92s probably not right for your website.\
\
## 7\\. Edit with fresh eyes\
\
I usually do a few drafts of any copy I write. Sometimes the first draft is in pretty good shape, and other times (usually when I write at the end of a long day) it\'92s questionable. Once I\'92m pretty happy with it, I always ask Kane to read what I\'92ve written as well. If he\'92s struggling to see my point or has ideas or edits, I rework it again.\
\
Finally, I read it aloud. It should sound sharp and easy to read. If I\'92m stumbling over a sequence of words or gasping for breath, it\'92s a pretty clear sign that my sentences are too long or need to be restructured. Reading aloud also helps me fix missing words in sentences and notice if I\'92ve used the same word too many times.\
\
## 8\\. Know how to spot great copy in the wild\
\
If you know what good copy looks and sounds like, you\'92ll be better equipped to edit your own words with a critical mind.\
\
- Read more books to learn how to tell a compelling story. What qualities make up the books that keep you engaged vs. those that you put down and forget to pick back up?\
- Pay attention to how successful brands write and communicate. If you like/dislike how something is written consider why. Think critically.\
- Write more. Flex that copywriting muscle. The more you write, the better you will become at writing.\
\
I hope you can use these hacks to improve your website copy (and other copy too). If you found this article useful, I would love it if you shared it with your friends or followers. And, if you have any copywriting tips for me, lay them on me!\'a0You can leave them in the comments.\
\
## Continue Reading\
\
[![How to Design an Unforgettable Brand Experience](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab2246c10583fff59ef_59db237aaaa78100013f953d_baker_creative_blog14.jpeg)](https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[How to Design an Unforgettable Brand Experience](https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience)\
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Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.\
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[![Brands We Love: Help Scout](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe86e0c70c9c845c7_5c050977770c2e3c8f3bf217_help_scout_sm.png)](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brands We Love: Help Scout](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
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From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.\
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[![Could Your Brand Experience Be Stifling Sales?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae9f70a588e54609b9_62415ed648a09b74c73c10b5_article-sm.jpeg)](https://www.bakercreative.com.au/post/could-your-brand-experience-be-stifling-sales)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Could Your Brand Experience Be Stifling Sales?](https://www.bakercreative.com.au/post/could-your-brand-experience-be-stifling-sales)\
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In this week\'92s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.\
\
[![SEO basics: Quick and easy guide for beginners (Infographic)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab7e86e0c70c9c85103_59db0a139215eb00015df9ef_baker_creative_blog29.jpeg)](https://www.bakercreative.com.au/post/seo-basics-quick-and-easy-guide-for-beginners-infographic)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[SEO basics: Quick and easy guide for beginners (Infographic)](https://www.bakercreative.com.au/post/seo-basics-quick-and-easy-guide-for-beginners-infographic)\
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Meet your customers where they are. It's time to get acquainted with some SEO basics.\
\
[![3 Marketing Mistruths That Will Stifle Your Success](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa43a593390f928f307_5b965c41649d03569a2c4b0d_marketing_mistruths_desk.jpeg)](https://www.bakercreative.com.au/post/3-marketing-mistruths-that-will-stifle-your-success)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[3 Marketing Mistruths That Will Stifle Your Success](https://www.bakercreative.com.au/post/3-marketing-mistruths-that-will-stifle-your-success)\
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Are you telling yourself these stories? They could be stifling your business success and costing you valuable time and money.\
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[![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[7 Types of Proof to Use on Your Website](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
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Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![Optimising images for web in 4 easy steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab60d5ea969bc386444_59daffb744723e00014fbb00_baker_creative_blog12.jpeg)](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Optimising images for web in 4 easy steps](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
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Get the best version of your image by learning how to source, re-size and compress your images for web use.\
\
[![The Power of the Quick Win](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba488978d6485c2696_5eafc92648941597d06229c1_Quick_wins_thumb.jpeg)](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The Power of the Quick Win](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
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Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.\
\
[![Steal\uc0\u8200 These:\u8200 The\u8200 5\u8200 hacks\u8200 Your\u8200 Favourite\u8200 Brands\u8200 are\u8200 Using\u8200 to\u8200 Build\u8200 a\u8200 Following](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab6ebc5b14b6577f604_59db1a53aaa78100013f8e58_baker_creative_blog3.jpeg)](https://www.bakercreative.com.au/post/magnetic-brand-success-stories)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Steal\uc0\u8200 These:\u8200 The\u8200 5\u8200 hacks\u8200 Your\u8200 Favourite\u8200 Brands\u8200 are\u8200 Using\u8200 to\u8200 Build\u8200 a\u8200 Following](https://www.bakercreative.com.au/post/magnetic-brand-success-stories)\
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What makes people support a brand? Here\'92s what we can learn from some local and international cult brands.\
\
[![3 Types of Content You Need to Be Creating Right Now](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa5554fe30bfda914ad_5e8adce33d54a96f58c28503_178-BakerCreative-191106-JWyldthumb.jpeg)](https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[3 Types of Content You Need to Be Creating Right Now](https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now)\
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Want to create a brand more bingeworthy than the Tiger King? You need to be using these 3 types of content in your strategy.\
\
## Supercharge Your Business\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
\
July 1, 2019\
\
# 9 Ways Supercharge the Rest of Your 2019\
\
[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
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[Goal Setting](https://www.bakercreative.com.au/blog-tags/goal-setting)\
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[Research](https://www.bakercreative.com.au/blog-tags/research)\
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[How-To](https://www.bakercreative.com.au/blog-tags/how-to)\
\
![9 Ways Supercharge the Rest of Your 2019](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8da7a50db3e90e4e0_5d19d0e1a0132843723f6cda_SuperCharge_Blog_Image.jpeg)\
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Guys. I\'92m not sure what happened, but somehow it\'92s July.\
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And Asana has so kindly reminded me that past Kane and Lisa set some pretty ambitious goals.\
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If you're a bit like me, and feeling blindsided by the fact that we're already halfway through this year \uc0\u55357 \u56881 , today I\'92ve put together nine practical, super actionable ideas to help you make the best use of the remaining 182 days of the year!\
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## 1\\. Track your time.\
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Whether or not you charge by the hour, having a clear picture of where you spend your time is invaluable. It\'92s pretty eye-opening to see where the time actually goes in your day, and once you have the data, you can make more informed decisions about which tasks are delivering an ROI and which aren\'92t. It took us wayyy too long to get into this habit, but hopefully you can learn from our mistakes!\
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**Take action\'97**\
\
- Get a free trial of some time tracking software (we like [Harvest](https://www.getharvest.com/)) and commit to tracking your time for 5-10 days.\
- Review your timesheets and see how many hours are spent on billable vs non billable items. Are you wasting large amounts of time on tasks that you don\'92t enjoy or that you could pay someone else to do for less? Are you charging enough for the work you do? Keep an open mind and look at ways you can be more savvy with your time.\
\
## 2\\. Invest in your business.\
\
Whether you decide to invest in a new website, a faster laptop, ad campaign, office plant or digital course, sometimes you have to lay down some cash to move the needle in your business. Anything that will help you be more productive, attract new customers, raise prices or avoid losses tends to be well worth the initial outlay.\
\
**Take action\'97**\
\
- Ask yourself\'97 what tools, equipment, marketing materials or knowledge to I need to reach my goals?\
- Work out which items will make the biggest difference, or are within budget and make an informed purchase.\
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## 3\\. Get to know your customers.\
\
Know what they say they want, what they actually want, and get familiar with their deepest desires and challenges. The most persuasive marketing messages come from your customers, so stop guessing what they want and start listening.\
\
**Take action\'97**\
\
- Set up 2-3 short interviews (over the phone or in person) with people who fit your ideal customer description. Listen more than you talk and get to know what they\'92re looking for from a business like yours.\
- Setup a quick website survey (I explain [how to set up customer surveys here.](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message))\
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## 4\\. Know your numbers.\
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Data doesn\'92t lie. If you\'92re not already, keeping track of your income and expenses will help you to make better business decisions and understand how profitable you are. Plus, if you\'92re trying to hit revenue goals for this year, keeping track of your progress will help to motivate you. If you need help, hire an accountant and/or bookkeeper, but I also think you should have a pretty good grasp of your own finances too.\
\
**Take action\'97**\
\
- Get setup with some great accounting software (we like [Xero](https://www.xero.com/au/)).\
- Hire an accountant or bookkeeper to support you.\
- Get a basic understanding of your finances by learning in a way that you can commit to (podcasts, audiobooks, paper books, courses\'97there are lots of options)\
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## 5\\. Get help.\
\
Is there a task on your to-do list that's been sitting unfinished for a while? Maybe you hate the thought of doing it, or it's taking you way longer than you thought? It might be time to work out which tasks are killing your productivity and get some help with them. A helpful tool to work with is Michael Hyatt's freedom compass which he discusses in his book.\
\
He suggests there are four productivity zones. The first two are the desire zone (tasks you love and are really proficient in) and the drudgery zone (tasks you dislike and aren\'92t proficient in). The third, disinterest zone includes tasks you dislike but are proficient in. Y\'92know those tasks you\'92d like to outsource but don\'92t think you _should_ because you have the skills for them in house? Yep, those.\
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The fourth is the distraction zone, which includes tasks you love but aren\'92t proficient in. It\'92s the stuff you love tinkering with (for many people this includes social media and design), but these tasks eat up your valuable time.\
\
I understand that outsourcing work to other people can be scary stuff (we are right there with you). You might be wondering whether you have the cash flow to support the extra expense, if you can find someone who can do the job as well (or better) than you, and where are you going to find the time to teach them how you like to work. I don\'92t have those answers for you. But, I can tell you what we\'92re doing\'97baby steps! We\'92re hiring contractors to complete small tasks for us so we don\'92t have to overcommit. So far, so good.\
\
**Take action\'97**\
\
- Work out which tasks are in your drudgery zone, disinterest zone and distraction zone.\
- Decide which of those tasks would be most beneficial to outsource.\
- Write a list of the skills or tasks you\'92d need help with and the type of person who\'92d be best suited to the role.\
- Find someone to help\'97 put up a job ad, ask for recommendations, contact someone on UpWork or enquire with someone local.\
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## 6\\. Build an email list.\
\
I love social media as tools for connecting with like-minded customers and businesses. But, as users, we really don\'92t have much control over our accounts. We\'92ve seen it so many times\'97a change in the FB or IG algorithm and suddenly your reach and engagement plummet. That\'92s why it\'92s a smart move to get your social followers to connect with you via email too. Over 3.8 billion people globally have email and, on average, 78% of sent emails will make it to inboxes (which is significantly better reach than most social platforms).\
\
**Take action\'97**\
\
- If you don\'92t already have an email list, make it a priority to sign up for your own account. We like [autopilot](https://www.autopilothq.com/), but [mailchimp](https://mailchimp.com/), [convertkit](https://convertkit.com/), [active campaign](https://www.activecampaign.com/au/) and [drip](https://www.drip.com/) are great options too.\
- Make it a priority to start collecting emails! You can ask your followers to subscribe by offering them a free resource, quiz or challenge. [Read more about how to create your own lead magnets here.](https://www.bakercreativedesign.com/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
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## 7\\. Master your conversion copy.\
\
Many people can write about their business. Fewer can write persuasively to sell. There\'92s a big difference that will impact your revenue. Don\'92t underestimate the power of your words to convert browsers into buyers. Learning the art and science behind great copy will help you get clear on your brand message, understand the psychology of marketing, and give you the foundational knowledge to choose a great copywriter to support you if you need help.\
\
**Take action\'97**\
\
- Head on over to Copyhackers and take their [free copywriting course.](https://academy.copyhackers.com/conversion-copywriting-101)\
- Read or listen to Building a Storybrand by Donald Miller for tips on crafting your website copy.\
- This [list from Neil Patel](https://neilpatel.com/blog/75-copywriting-resources/) has 75 amazing links to resources, books and courses about copywriting.\
\
## 8\\. Know your value.\
\
Pricing can be difficult to get right, especially if you\'92re offering a service. It\'92s a tricky balancing act and, despite cries of \'91charge what you\'92re worth\'92, you might not feel ready or comfortable to charge a premium price tag.\
\
I think a good indicator that you need to raise your prices is when you feel like you\'92re delivering a \'91hellavalot\'92 of value (experience, insight, time and results) to your customers compared to the price you charge. If that\'92s you, I\'92d suggest getting really clear on the value you offer, articulating it to your potential customers, and bump up your price accordingly.\
\
And, if you think your price is fair, but you still want to earn more (good on you), you might be able to find ways to add more value (and therefore increase prices) by tweaking your process, saving your customers time, or reducing their risk. Money is exchanged for perceived value, so give more value and you can charge for that extra value.\
\
**Take action\'97**\
\
- Want to up your value or trying to articulate the value you offer? Take a look at the [elements of value pyramid](https://www.bain.com/fr/insights/the-elements-of-value-hbr/) for a great breakdown of how businesses deliver value to their customers.\
\
\
## 9\\. Give generously.\
\
Reciprocity is one of the six principles of influence Robert Cialdini talks about in his book. It speaks to the human tendency to want to give something back when something is received, and it is a powerful marketing strategy for building relationships with potential customers.\
\
There are lots of ways you can give in your business without needing to offer discounts or give away items for free (although you can if you like!). For example, you can write helpful blog posts, share your best tips on facebook, instagram and youtube, or surprise your customers with something delightfully unexpected. When you give generously, give it time, and it will come back to you tenfold in opportunities, connections and new business.\
\
**Take action\'97**\
\
- What can you give to your customers that would be immensely valuable to them?\
\
\
There are a few items on this list, and I hope a couple have resonated with you. And, because I know that even small differences can accumulate into significant advantages, if a suggestion on this list (or not on the list) is something you need to act on, add a comment below to commit to it!\
\
Kane and I? We\'92re focusing on #5 for the second half of the year (hold us to it!)\
\
## Continue Reading\
\
[![Why I Believe in Collaboration over Competition](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abfb81696d9ef86da34_59db28ce44723e00014fcb89_baker_creative_blog26.jpeg)](https://www.bakercreative.com.au/post/why-i-believe-in-collaboration-over-competition)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Why I Believe in Collaboration over Competition](https://www.bakercreative.com.au/post/why-i-believe-in-collaboration-over-competition)\
\
In an environment where we\'92re constantly competing we end up hindering the results for the very people we are trying to serve.\
\
[![What To Do When Business is Slow](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abd00a450c52fbfdb6a_5e781ced8398ebdf071469f5_white_chairs_empty_room.jpeg)](https://www.bakercreative.com.au/post/what-to-do-when-business-is-slow)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[What To Do When Business is Slow](https://www.bakercreative.com.au/post/what-to-do-when-business-is-slow)\
\
Let\'92s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.\
\
[![Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa9b026638da1d3f072_5a869e9e29b7f700013fbf6a_our_business_tools.jpeg)](https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming)\
\
Time-saving gems to help you save time, create an epic brand experience and level up your business.\
\
[![When To Pay Attention To Your Competitors](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abe7af638b24b341d39_62411b66ec5a4e4ca8afe0af_article-sm.jpeg)](https://www.bakercreative.com.au/post/when-to-pay-attention-to-your-competitors)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[When To Pay Attention To Your Competitors](https://www.bakercreative.com.au/post/when-to-pay-attention-to-your-competitors)\
\
Ever heard the advice to ignore your competition? This week, we\'92re unpacking whether this is sound advice and tips for evaluating your competition.\
\
[![How to Choose Your Branding Team](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab154a8d6088db74616_618788dd326ced4a90c995ab_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-choose-your-branding-team)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How to Choose Your Branding Team](https://www.bakercreative.com.au/post/how-to-choose-your-branding-team)\
\
In this ep of Brand-Led we're highlighting 5 factors you need to consider when choosing your branding team.\
\
[![Why Repetition Trumps Perfection](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf8e81dbd897c26de8_5d2ade92e06d1b42b3f1cb48_repetition_trumps_perfection.jpeg)](https://www.bakercreative.com.au/post/why-repetition-trumps-perfection)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Why Repetition Trumps Perfection](https://www.bakercreative.com.au/post/why-repetition-trumps-perfection)\
\
Many people think that big goals require grand gestures and massive action. But, it\'92s actually the small, consistent actions that make the biggest impact.\
\
[![How to Tell People What You Do in 3 Simple Steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab45cf3c36621ea3064_5be00a0ecb3a8e68812b44ab_writing_elevator_pitch.jpeg)](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-3-simple-steps)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How to Tell People What You Do in 3 Simple Steps](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-3-simple-steps)\
\
Describing what you do doesn\'92t need to feel salesy or forced. Learn the simple, 3 step formula for creating\uc0\u8200 an\u8200 elevator\u8200 pitch.\
\
[![Want More Customers? Stop Being Their Hero](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abce09b142b1457362c_5ae6fa2a9f5a6a50dbd561a9_dontbethehero_thumbnail.jpeg)](https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Want More Customers? Stop Being Their Hero](https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero)\
\
The simple shift in thinking that will make your writing and marketing more persuasive.\
\
[![Branding vs Marketing: What\'92s the Difference?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa9ebc5b14b6577ed1b_61b6b25e8f52d856e45b8974_article-sm.jpeg)](https://www.bakercreative.com.au/post/branding-vs-marketing-whats-the-difference)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Branding vs Marketing: What\'92s the Difference?](https://www.bakercreative.com.au/post/branding-vs-marketing-whats-the-difference)\
\
Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it\'92s no surprise...\
\
[![Want People to Pay Attention? Do This.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc4e35182e005193a6_5cf4d3f908fa335c63efee14_unfinished_wall.jpeg)](https://www.bakercreative.com.au/post/want-people-to-pay-attention-do-this)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Want People to Pay Attention? Do This.](https://www.bakercreative.com.au/post/want-people-to-pay-attention-do-this)\
\
Learn how to make your speeches, presentations, videos, social posts, blogs and web copy more engaging by leaving things unfinished.\
\
## Choosing Brand Colors\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
April 26, 2022\
\
# A Quick-Start Guide To Choosing Your Brand Colours\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
![A Quick-Start Guide To Choosing Your Brand Colours](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa800a450c52fbfcb2e_6270b547f578fd0dddc921a1_article-lg.jpeg)\
\
Choosing your brand colours can feel like a stab in the dark\'97 unless you have a clear direction. In this episode, we discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours.\
\
**We discuss:**\
\
- Why you can\'92t choose your colours until you understand what you\'92re trying to communicate and to who\
- Why looking at your closest competitors can help guide your colour choice\
- Why picking your hues is only part of the equation, and the importance of colour application in visual communication.\
\
**Links and resources:**\
\
- Follow us on Instagram: [@baker\\_creative](https://www.instagram.com/baker_creative/) [@brand.led](https://www.instagram.com/brand.led/)\
- For more visit [bakercreative.com.au](https://www.bakercreative.com.au/)\
- [Work with us](https://www.bakercreative.com.au/contact)\
\
\
## Continue Reading\
\
[![Why you need a marketing budget (and how much to spend)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac09f70a588e54616a7_5bf128115dab498a600e9d08_blog_image_sm.jpeg)](https://www.bakercreative.com.au/post/why-you-need-a-marketing-budget-and-how-much-to-spend)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Why you need a marketing budget (and how much to spend)](https://www.bakercreative.com.au/post/why-you-need-a-marketing-budget-and-how-much-to-spend)\
\
'What's your budget?' is a question often met with wide eyes & blank expressions. Dive in to find out why you need one & how much to spend.\
\
[![How to insert an electronic signature into a PDF](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab81bf441ad112db60e_59db0494bcf399000193c220_baker_creative_blog11.jpeg)](https://www.bakercreative.com.au/post/sign-a-pdf-tutorial)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[How to insert an electronic signature into a PDF](https://www.bakercreative.com.au/post/sign-a-pdf-tutorial)\
\
Don't know how to add your signature to a PDF? Learn how to master this task with step by step instructions!\
\
[![How to sell when you hate sales](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab300a450c52fbfd68d_5d8869091c681709175182e7_mobile%2520flip%2520phone.jpeg)](https://www.bakercreative.com.au/post/how-to-sell-when-you-hate-sales)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[How to sell when you hate sales](https://www.bakercreative.com.au/post/how-to-sell-when-you-hate-sales)\
\
I used to hate selling. But, my mindset changed when I realised one simple truth. This is how to sell like the pros, even if you \\*think\\* you hate selling.\
\
[![The Best Sites to Find Free Stock Photography Online](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab0b81696d9ef86cd70_59f1666f6e24550001e38107_stock_photo_websites_free.jpeg)](https://www.bakercreative.com.au/post/free-stock-photography-websites)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[The Best Sites to Find Free Stock Photography Online](https://www.bakercreative.com.au/post/free-stock-photography-websites)\
\
The best sites for free stock photos in one spot, so you can access high quality images without paying a cent.\
\
[![Podcasts: The Shows We Have on Rotation](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab52d6aa277b355eb7e_59db2cb99215eb00015e0995_baker_creative_blog23.jpeg)](https://www.bakercreative.com.au/post/learning-through-podcasts-the-10-shows-we-have-on-rotation)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Podcasts: The Shows We Have on Rotation](https://www.bakercreative.com.au/post/learning-through-podcasts-the-10-shows-we-have-on-rotation)\
\
The podcasts we tune into inspire ideas, change our mindset and accelerate our business knowledge and skills.\
\
[![The 9 startup business investments I wish we had made sooner](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab9ebc5b14b6577f8bd_59db19c5bcf399000193ca4b_baker_creative_blog17.jpeg)](https://www.bakercreative.com.au/post/the-best-startup-business-investments)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[The 9 startup business investments I wish we had made sooner](https://www.bakercreative.com.au/post/the-best-startup-business-investments)\
\
Starting a business? These are the 9 investments that we found most helpful in our first year of business!\
\
[![Mastering the art of delivering constructive feedback](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab6254e9506f702961a_59db137903aac4000154e228_baker_creative_blog7.jpeg)](https://www.bakercreative.com.au/post/mastering-the-art-of-delivering-constructive-feedback)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Mastering the art of delivering constructive feedback](https://www.bakercreative.com.au/post/mastering-the-art-of-delivering-constructive-feedback)\
\
Here are our tips for delivering constructive feedback that's well received no matter who you're speaking to.\
\
[![Fail or flourish: 6 advantageous traits all successful entrepreneurs possess](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc246c10583fff6068_59db105a9215eb00015dfc51_baker_creative_blog2.jpeg)](https://www.bakercreative.com.au/post/traits-successful-entrepreneurs-possess)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Fail or flourish: 6 advantageous traits all successful entrepreneurs possess](https://www.bakercreative.com.au/post/traits-successful-entrepreneurs-possess)\
\
Are you cut out for the entrepreneur life? Here are 6 traits all successful entrepreneurs possess.\
\
[![Vector or Raster, PNG or EPS? How to Choose the Right File Format](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab2c5241f8bf327cda7_59f15e308464770001a3cff6_choosing_file_format_thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-choose-the-right-file-format)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Vector or Raster, PNG or EPS? How to Choose the Right File Format](https://www.bakercreative.com.au/post/how-to-choose-the-right-file-format)\
\
What's so great about taking it to the next level? Bigger doesn't mean better, or more successful.\
\
[![Style guides: The Secret to a Memorable Brand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab8caa4a90b94b12653_59dafe12bcf399000193bc21_baker_creative_blog6.jpeg)](https://www.bakercreative.com.au/post/style-guides-the-secret-to-a-memorable-brand)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Style guides: The Secret to a Memorable Brand](https://www.bakercreative.com.au/post/style-guides-the-secret-to-a-memorable-brand)\
\
Here's why we think every business should have a style guide, brand bible or graphic standards manual.\
\
## Customer Process Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
March 25, 2019\
\
# An Inside Look at Our Customer Processes\
\
[Behind the Scenes](https://www.bakercreative.com.au/blog-tags/behind-the-scenes)\
\
[Favourite Tools](https://www.bakercreative.com.au/blog-tags/favourite-resources-tools)\
\
![An Inside Look at Our Customer Processes](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8ebc5b14b6577eca5_5c9956823e2f7d1741e2c5d9_avo_lg.jpeg)\
\
If you work in the service industry, you've probably had your fair share of eye-rolling, blood boiling, disheartening moments. I know we have!\
\
But, often the annoyance isn\'92t really about our customers. It\'92s about us. Because, at some point, we\'92ve said \'91yes\'92 when we should have said \'91no\'92, or didn\'92t set clear enough expectations, or misjudged how long a task will take.\
\
When something goes wrong, we work on figuring out how to avoid it in the future, and often that boils down to refining our customer process or creating a new process to follow.\
\
I love learning how other businesses work myself, so today I thought I'd give you a rundown of some of the systems and processes we\'92ve set up over the years to create smoother, more streamlined workflows for us and our customers.\
\
## 1\\. We focus on fit\
\
Some customers just won\'92t be the right fit for us. And, being able to identify and deter them upfront not only saves our time and energy, but theirs too. The wrong \'91fit\'92 may be someone who we can\'92t achieve results for or won\'92t benefit from what we do. Or, they might simply be someone who doesn\'92t align with our working style or values.\
\
The longer we\'92re in business, the faster we\'92re able to spot those who aren\'92t the right fit. But, \'a0there are also some other ways we deter those who aren\'92t going to benefit from our offering.\
\
### Setting realistic expectations\
\
On our website, and in our first meeting, we\'92re always clear about what we do and the type of results we can help people to achieve so the expectations are really clear. And, if we can\'92t achieve the results our potential customers need, we\'92ll point them in the direction of an expert who can.\
\
### Helping them self-identify if they\'92re not a good fit\
\
As well as connecting with people who ARE the right fit to work with us, our website content is also designed to help people recognise when our offering is NOT for them.\
\
## 2\\. We streamline tasks\
\
When a task is too complicated or time-consuming it won\'92t get done. Simplifying and streamlining tasks for our customers helps to keep the project moving and is less of a burden on their time.\
\
### Signing agreements\
\
Printing, signing and scanning is such an annoying process. We use proposal software ( [Proposify](https://www.proposify.com/), [PandaDoc](https://www.pandadoc.com/)) to make it easy for our customers to legally sign their agreement online.\
\
### Booking meetings\
\
The back and forth process of trying to figure out when someone is available is time-consuming for everyone. We use [Calendly](https://calendly.com/) so our clients can book time directly into our calendar at a time when we\'92re free.\
\
### Making payments\
\
Paying an invoice shouldn\'92t be difficult. We use [Xero](https://www.xero.com/au/) which allows our customers to pay via EFT or credit card.\
\
### Sharing documents\
\
When you\'92re sending emails back and forth things can get lost in transit, which is why we like having a collaborative workspace we can use. We\'92ve dabbled with a few different platforms, like [Asana](https://asana.com/) (which we still use for project management internally) and [Dubsado](https://www.dubsado.com/), but we currently use a simple setup in [Google Drive](https://www.google.com/drive/) which works really well.\
\
## 3\\. Keep them in the loop\
\
It doesn't matter if the end product is a masterpiece, if the process to create it was a headache, it can completely taint a customer experience. Our industry gets a bad rap for flaky contracts and poor communication, and after my own experiences with designers like this, I\'92m determined to make sure our customers are never left wondering what they signed on for.\
\
### Agreements\
\
We like to do a bit of work upfront to work out our customer\'92s requirements and give them upfront pricing. All of this is bundled into an agreement that outlines what our customers are responsible for (client obligations), what we\'92ll be doing (scope of work), what they\'92ll receive at the end of the project (deliverables), pricing and timeframes. From both your perspective and your customer\'92s perspective, this document is a must-have to avoid any misunderstanding.\
\
### Welcome pack\
\
We know that few people actually read the fine print in our agreement (or any legal agreement!), so we created a simpler document that outlines what our customers can expect when they work with us. This includes processes for how to get in touch with us, how often they\'92ll hear from us, how to give feedback and when payments are due.\
\
### Sharing step-by-step instructions\
\
Even though our processes are in our agreement and welcome pack, we still guide our customers every step of the way, mostly via email. We share what we\'92re working on currently, and some short bullet points about what's happening next. If there are any action items for them, these are also highlighted. In these types of emails, formatting is everything. We use bullets, bolding and highlighting to make emails easy to read when quickly skimming and scanning.\
\
While this might seem really simple and obvious, there are still so many service providers who don\'92t keep their customers in the loop, which means they\'92re left wondering what\'92s going on. Make it a priority to communicate regularly and clearly, even if it's just to say 'I'm working on it".\
\
> \'93You do not rise to the level of your goals. You fall to the level of your systems.\'94 \'97 James Clear\
\
If your goal is growth, and especially if you think you'll be hiring additional team members in the future, you'll need to have a set of systems in place that will allow you to maintain a consistent, stellar experience as you scale.\
\
So, what does your customer process look like? Is there anything you could do to create a better experience for you and your customers? Let me know in the comments! If you liked this post and want to see more like it, let me know! I'd love to hear about the kind of posts that you love to read. And, if you know someone who'd be interested in this post, don't forget to share it!\
\
## Continue Reading\
\
[![Optimising images for web in 4 easy steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab60d5ea969bc386444_59daffb744723e00014fbb00_baker_creative_blog12.jpeg)](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Optimising images for web in 4 easy steps](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
\
Get the best version of your image by learning how to source, re-size and compress your images for web use.\
\
[![How to fill up your calendar with paying clients (swipe this)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab92d6aa277b355ed3f_5c3b08d0bf58775245c04b87_how_to_get_new_clients.jpeg)](https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to fill up your calendar with paying clients (swipe this)](https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month)\
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Is your biggest hurdle figuring out how you can attract new customers to your business? Use this blueprint to hit your revenue goals!\
\
[![The Simple Hack That's\uc0\u8200 Guaranteed to Strengthen Your Message](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abbb81696d9ef86d860_5c5fdd0d06c32b3303aa7ed3_how_to_collect_customer_feedback.jpeg)](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The Simple Hack That's\uc0\u8200 Guaranteed to Strengthen Your Message](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message)\
\
Want to write copy that people can't get enough of? This simple hack will help you get to know what your customers really desire.\
\
[![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Types of Proof to Use on Your Website](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![3 powerful hacks to turn your website into a lead machine](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc1f1445ad953b5337fc_3powerhacks-img.webp)](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[3 powerful hacks to turn your website into a lead machine](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
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Three powerful, yet simple hacks for encouraging more conversions on your website.\
\
[![20 ways to offer incredible value in 2020](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa480dac44068f43bbc_5e2f914fff293b0947046d9d_20things_post.png)](https://www.bakercreative.com.au/post/20-ways-to-offer-incredible-value-in-2020)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[20 ways to offer incredible value in 2020](https://www.bakercreative.com.au/post/20-ways-to-offer-incredible-value-in-2020)\
\
Stop creating content that flatlines. Give your audience something they really want. Here are 20 ideas you can swipe for high-value content.\
\
[![7 Questions to Ask Before You Build Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7da7a50db3e90e348_61e4c6ae1cac2ec91a624e80_article-sm.png)](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Questions to Ask Before You Build Your Website](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
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7 big questions you need to answer about your website before you do anything else.\
\
[![The 7 secrets of successful websites](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677ca7237e56c11ebdf8b85_66399ab98e95b96249a46d35_59db097ff56f150001404ac3_baker_creative_blog10%20copy.webp)](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The 7 secrets of successful websites](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
\
Building a website? These seven essential features will make it a roaring success.\
\
[![3 Types of Content You Need to Be Creating Right Now](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa5554fe30bfda914ad_5e8adce33d54a96f58c28503_178-BakerCreative-191106-JWyldthumb.jpeg)](https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[3 Types of Content You Need to Be Creating Right Now](https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now)\
\
Want to create a brand more bingeworthy than the Tiger King? You need to be using these 3 types of content in your strategy.\
\
[![Brands We Love: Bellhops](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b002_5cce9e3a5d3e7ab609ffc3ac_bellhops_brand_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Bellhops](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
\
Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.\
\
## Breaking the Norms\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
February 22, 2022\
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# Are You Breaking The Norm?\
\
[How-To](https://www.bakercreative.com.au/blog-tags/how-to)\
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[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
![Are You Breaking The Norm?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa91bf441ad112d818a_621c31e765d5260a0513f4d3_article-lg.jpeg)\
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Have you ever bought a product or service that you would hands down recommend to anyone that asked? We\'92re willing to bet there\'92s something about your favourite hairdresser, skincare brand, physio, yoga instructor or builder that breaks the norms in their space. That do something unexpected, that you really love.\
\
\uc0\u8205 \
\
\uc0\u8205  **On this week\'92s brand led we discuss:**\
\
- How brands create contrast between their brand and everyone else in their market\
- How you can stand out by breaking the norms in your space\
\
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If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won\'92t want to miss this episode.\
\
**Links and resources:**\
\
- Follow us on Instagram: [@baker\\_creative](https://www.instagram.com/baker_creative/) [@brand.led](https://www.instagram.com/brand.led/)\
- For more visit [bakercreative.com.au](https://www.bakercreative.com.au/)\
- [Work with us](https://www.bakercreative.com.au/contact)\
\
\
Make sure you subscribe so you don\'92t miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!\
\
## Continue Reading\
\
[![Uncovering Your Brand\'92s Big Idea](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc7dc261703a610b5d_615eb6a785a32195bded7ba4_article-sm%2520(1).jpeg)](https://www.bakercreative.com.au/post/uncovering-your-brands-big-idea)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Uncovering Your Brand\'92s Big Idea](https://www.bakercreative.com.au/post/uncovering-your-brands-big-idea)\
\
Your brand\'92s big idea is your take on what your customer deserves to be, do or have. In this episode, we\'92re diving into the concept of a Big Idea.\
\
[![Customer Research: Not Just For Big Brands](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae2d6aa277b355e7aa_616fdc966828ed463e308063_article-sm.jpeg)](https://www.bakercreative.com.au/post/customer-research-not-just-for-big-brands)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Customer Research: Not Just For Big Brands](https://www.bakercreative.com.au/post/customer-research-not-just-for-big-brands)\
\
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.\
\
[![Uncover Your Brand Difference With This Proven Method](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abd2306e06b840fe363_5cbe4c44a134f6aa8202892a_brand_difference.jpeg)](https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Uncover Your Brand Difference With This Proven Method](https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method)\
\
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.\
\
[![More than a logo: The difference between branding & marketing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab93d85f1337c8531cb_59db1acef56f150001405707_baker_creative_blog4.jpeg)](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[More than a logo: The difference between branding & marketing](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.\
\
[![Why Purpose Driven Businesses are More Successful](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf8e95b96249a47170_59f05ca166732c0001cdcfe2_purposeblog_sml.jpeg)](https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Why Purpose Driven Businesses are More Successful](https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful)\
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Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.\
\
[![6 Ways To Define Your Specialty](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7254e9506f7028c4b_6270b64793971c5e950e63d9_article-sm.jpeg)](https://www.bakercreative.com.au/post/6-ways-to-define-your-specialty)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[6 Ways To Define Your Specialty](https://www.bakercreative.com.au/post/6-ways-to-define-your-specialty)\
\
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.\
\
[![Why Your Brand Needs to Pick a Fight](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abee09b142b145736ed_5d636740f5049afa7d9fda78_brand_villain_enemy.jpeg)](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Why Your Brand Needs to Pick a Fight](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
Just like your favourite books and movies, every great brand story has its own powerful villain too.\
\
[![How to Identify & Attract Your Ideal Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab3e5bcbcb3cb1bdd7e_59eaf81041b4090001b507a6_Attracting_Ideal_Clients_Thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Identify & Attract Your Ideal Customers](https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers)\
\
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.\
\
[![Should You Use Your Personal Brand\uc0\u8200 Name or Create a Business Brand\u8200 Name?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab88e81dbd897c268f0_59db2b0744723e00014fccfc_baker_creative_blog28.jpeg)](https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Should You Use Your Personal Brand\uc0\u8200 Name or Create a Business Brand\u8200 Name?](https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name)\
\
You\'92ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven\'92t landed on the name.\
\
[![Do You Really Need a Brand Strategy?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae1946fd86bcf3c2b7_6270b22c2398f83645179f8f_article-sm.jpeg)](https://www.bakercreative.com.au/post/do-you-really-need-a-brand-strategy)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Do You Really Need a Brand Strategy?](https://www.bakercreative.com.au/post/do-you-really-need-a-brand-strategy)\
\
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?\
\
## Essential Business Tools\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
January 29, 2018\
\
# Behind the Scenes: The Essential Tools That Keep Our Business Humming\
\
[Behind the Scenes](https://www.bakercreative.com.au/blog-tags/behind-the-scenes)\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
[Favourite Tools](https://www.bakercreative.com.au/blog-tags/favourite-resources-tools)\
\
![Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa9b026638da1d3f080_5a869de629b7f700013fbf62_business_tools.jpeg)\
\
_Heads up: This post contains affiliate links. Please check out our_ [_affiliate disclaimer_](https://www.bakercreative.com.au/legal/affiliate-disclaimer) _for more information._\
\
It's no secret that investing in the right software for your business is crucial to your brand experience and business productivity. With the sheer amount of software available on the market, the perfect business tools _should_ be out there, but finding them isn't always so easy. So, when we strike gold with business software, we like to share these with you, and we hope you'll drop us a line to tell us about your finds too!\
\
Back in 2016 (how is that 2 years ago?), I wrote a similar post about some of our [best business investments](https://www.bakercreativedesign.com/post/the-best-startup-business-investments). While that article is still pretty bang on the money, since then we\'92ve discovered more time-saving gems that can help you level up your business, and I\'92m so excited to share them with you today.\
\
## Autopilot\
\
Unfortunately your gmail account isn\'92t going to cut it when it comes to creating automated email sequences and managing your email list, so you\'92re going to need some email marketing software.\
\
We started out using Mailchimp, then moved over to ConvertKit when we realised how simple their automation software was. But when we found Autopilot, with its visual journey builder, easy as pie setup, amazing support and integrated Headsup software, it was love.\
\
[Autopilot](https://autopilothq.com/) have a 30 day trial so you can try it out and loads of tutorials in their flight school to help you build the perfect marketing funnels and customer service journeys.\
\
If you\'92re not already building an email list, then [here are all the reasons why I think you should start](https://www.bakercreativedesign.com/post/5-reasons-to-start-building-your-email-list-today), sooner rather than later!\
\
## Calendly\
\
We were so sick of trying to tee up meetings or re-schedule meetings in long email conversations and when we tried Calendly, it completely streamlined our meeting booking process. We can block out days or times when we aren\'92t available, and any meetings we add to our Google calendar are automatically made unavailable in Calendly.\
\
Our clients can choose to book an in-person meeting, video call or phone call, and are automatically sent a calendar invite with the details. If they can\'92t make it, they can just re-schedule using the same process. [You can try it out for free here.](http://calendly.com/)\
\
## Planoly\
\
Planoly makes curating and pre-scheduling instagram posts and stories a walk in the park. I try to batch a bunch of our instagram posts in advance, so that even when I\'92m feeling really uninspired and can\'92t be bothered, I always have something relevant and on-brand to post.\
\
And, now that instagram has allowed auto-posting, you could batch ALL your posts weeks, or months and have Planoly post on your behalf. Planoly also gives you hashtag ideas, saves your favourite hashtags and lets you browse for photos to repost within the app. They have a [free account option](https://www.planoly.com/) for you to try it out too.\
\
## Xero\
\
Xero makes managing our books, tracking our invoices, sending reminders and preparing BAS statements oh so easy. It\'92s also simple to share reports and figures with our accountant. Having some sort of program to keep track of your finances is really important, and because Xero is so widely used, finding an accountant who uses it won\'92t be difficult. [Check out Xero.](https://www.xero.com/au/)\
\
## Webflow\
\
You may have read about my love of Webflow already in [this recent post](https://www.bakercreativedesign.com/post/7-reasons-to-love-the-webflow-content-management-system), so I won't deep dive into it too much here.\'a0It is my favourite website content management system (CMS) because it is user-friendly, is completely customisable and takes care of our hosting and backups automatically. After using various custom CMSs as well as Wix, Drupal, WordPress and Squarespace, Webflow is the first one that feels intuitive and that I actually enjoy using. You can sign up for a [free Webflow account to try it out here.](https://webflow.com/?rfsn=985225.e8d20)\
\
I hope these tools can help you to level up your business! If you found this article helpful or know someone who could benefit from it, please share it with them. And, I\'92d love to hear about your favourite tools and programs for saving time and enhancing your brand experience in the comments.\
\
## Continue Reading\
\
[![First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab78e81dbd897c268a0_5cab034c1283e5b14d0b6211_blog_startup_advice_sm.jpeg)](https://www.bakercreative.com.au/post/q-and-a-with-kane-lisa)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)](https://www.bakercreative.com.au/post/q-and-a-with-kane-lisa)\
\
We answer your questions, including how we got started, how we found our first clients & how we cut through the noise in our industry.\
\
[![Branding your business: when to splurge & when to save](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa97dc261703a60f62d_5c4e9da6b70f110c46820caa_branding_spend_splurge.jpeg)](https://www.bakercreative.com.au/post/branding-on-a-budget-when-to-splurge-when-to-save)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Branding your business: when to splurge & when to save](https://www.bakercreative.com.au/post/branding-on-a-budget-when-to-splurge-when-to-save)\
\
Deciding to invest in your visual identity is a big move. Learn when to spend & where to splurge when it comes to branding your business.\
\
[![How to Tell People What You Do in 2 Simple Steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab45d73e975fad646e1_61ea73a8de0711d4d38d9e69_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-2-simple-steps)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How to Tell People What You Do in 2 Simple Steps](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-2-simple-steps)\
\
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.\
\
[![What To Do When Business is Slow](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abd00a450c52fbfdb6a_5e781ced8398ebdf071469f5_white_chairs_empty_room.jpeg)](https://www.bakercreative.com.au/post/what-to-do-when-business-is-slow)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[What To Do When Business is Slow](https://www.bakercreative.com.au/post/what-to-do-when-business-is-slow)\
\
Let\'92s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.\
\
[![4 free tools that will level-up your marketing game](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66767d3b2abfbef196c9548c_data-tracking-tools-phone-webdesign.webp)](https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[4 free tools that will level-up your marketing game](https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools)\
\
Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.\
\
[![How Much Should You Pay For Branding?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1e461a327c1b866d2_618c9838fdf099b4e1d6e87d_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-much-should-you-pay-for-branding)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How Much Should You Pay For Branding?](https://www.bakercreative.com.au/post/how-much-should-you-pay-for-branding)\
\
Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.\
\
[![How to Tell People What You Do in 3 Simple Steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab45cf3c36621ea3064_5be00a0ecb3a8e68812b44ab_writing_elevator_pitch.jpeg)](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-3-simple-steps)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How to Tell People What You Do in 3 Simple Steps](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-3-simple-steps)\
\
Describing what you do doesn\'92t need to feel salesy or forced. Learn the simple, 3 step formula for creating\uc0\u8200 an\u8200 elevator\u8200 pitch.\
\
[![How to Make 2019 Your Most Profitable Year Yet](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab92306e06b840fded3_5c17716fe7c0464e8610b688_blog_sm.jpeg)](https://www.bakercreative.com.au/post/how-to-make-2019-your-most-profitable-year-yet)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How to Make 2019 Your Most Profitable Year Yet](https://www.bakercreative.com.au/post/how-to-make-2019-your-most-profitable-year-yet)\
\
Ready to set some big goals for 2019? Here's a simple 4 step plan to help you plan the year ahead.\
\
[![When To Pay Attention To Your Competitors](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abe7af638b24b341d39_62411b66ec5a4e4ca8afe0af_article-sm.jpeg)](https://www.bakercreative.com.au/post/when-to-pay-attention-to-your-competitors)\
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[Business](https://www.bakercreative.com.au/subject/business)\
\
[When To Pay Attention To Your Competitors](https://www.bakercreative.com.au/post/when-to-pay-attention-to-your-competitors)\
\
Ever heard the advice to ignore your competition? This week, we\'92re unpacking whether this is sound advice and tips for evaluating your competition.\
\
[![How To Uncover a Compelling Founder Story](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab43a593390f928fc96_6270b3a39287440d1d9e1755_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-uncover-a-compelling-founder-story)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How To Uncover a Compelling Founder Story](https://www.bakercreative.com.au/post/how-to-uncover-a-compelling-founder-story)\
\
Can\'92t think of one single thing that makes you different from the rest? This week we\'92re talking about founder stories, and how to uncover yours.\
\
## Branding on a Budget\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
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January 28, 2019\
\
# Branding your business: when to splurge & when to save\
\
No items found.\
\
![Branding your business: when to splurge & when to save](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa97dc261703a60f635_5c4e798cb70f119da2820b1f_branding_budget_saving.jpeg)\
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You don't need a professional logo to make money.\
\
Hell, you don't really\'a0_need_\'a0a logo at all.\
\
But, if your goal is to stand out and build trust, or position yourself as a quality, premium brand, the right look and feel can make ALL the difference.\
\
Whether you're re-branding or starting fresh, when it comes to creating a visual identity for your business, everyone has an opinion. For every person who tells you to invest, there's another telling you about the millions they made with a logo they made in MS Paint 20 years ago.\
\
But, what's right for them may not be the right move for you. So today, I want to help you make an informed choice.\
\
#### I'm sharing\'97\
\
- My advice on who should save their money and who should be investing in a professional.\
- The must-have's everyone should look for when creating a new visual identity.\
- Three options to create your visuals at different price points and the pros and cons of each\'a0so you can weigh up which is right for you.\
\
Heads up! This post contains affiliate links. Check out our\'a0[affiliate disclosure](https://www.bakercreative.com.au/legalpages/affiliate-disclaimer)\'a0for more info about what this means.\
\
## When to save and when to invest: some general guidelines\
\
Do you invest in your visuals from day one, or do you find a cheap solution as a stop-gap? My opinion is that it depends on your specific situation.\
\
### You should save when\'97\
\
- You simply don't have the budget available.\
- You don't know whether your business or idea will be profitable yet. If you're still 'testing the waters' it might be best to save. If you think your audience or business idea might change significantly in the next 12 months there is a possibility you may need to re-brand. In this case, I'd wait until you have a better understanding of your business and audience.\
\
### You should invest when\'97\
\
- You're\'a0selling\'a0a premium or high end product. If you want to sell at a higher price point, every single one of your touchpoints has to tell your customer 'this is a quality product/service', including your visuals.\
- You know you have a very design conscious audience (designers, architects etc.) who'll be looking for brands who share their appreciation for beautiful visuals.\
- You don't have a clue where to begin or which colours to choose. If design isn't your strong suit you may be better off with the guidance of a designer.\
- You don't have the time or desire to do it yourself and you can afford to invest. Your time is probably better spent elsewhere.\
\
## The non-negotiables: What you don\'92t want to skimp on\
\
### A visual system\
\
No matter what your budget is, you need a visual system. This is more than a logo. It's a system of visual elements that work together to create your unique look. This includes\'a0your colours, fonts and any other supporting graphics like photography styles, patterns and icons.\
\
Having a system will allow you to maintain a consistent visual style, which is incredibly important for standing out and building trust and credibility. It also makes it easier\'a0to create your own marketing materials everyday. Just check out how our lovely client Emma at [The Pelvic Hub](https://www.thepelvichub.com/) has curated her\'a0[instagram feed](https://www.instagram.com/thepelvichub/)\'a0using her visual identity guidelines and the simple instagram templates we created for her in Canva. She is killing it!\
\
Once you\'92ve decided on your visual system, pop it all into a [brand style guide.](https://www.bakercreative.com.au/post/style-guides-the-secret-to-a-memorable-brand) Your visuals will always be consistent, no matter who creates them!\
\
### A vector logo\
\
You need your logo to be scalable to big and small sizes without pixelating. This means your logo must be saved in a vector format (AI, EPS, SVG). If you want to learn more about file formats [check out this article.](https://www.bakercreativedesign.com/post/how-to-choose-the-right-file-format) To create a vector logo, you need the right software. Unfortunately software like Canva doesn\'92t support vector file exports, so if you need to create or edit a logo yourself, you\'92ll need something like Adobe Illustrator ( [you can get a free trial of this here)](https://clk.tradedoubler.com/click?p(264300)a(3041702)g(22913526)url(https://www.adobe.com/au/products/illustrator/free-trial-download.html)).\
\
### A strategic approach\
\
You need to know what kind of brand you\'92re building before you start designing anything. You should know who your ideal customers are\'a0and how you want your brand to make them feel. And, you should know why your offering is different or unique to the others on the market. Having a clear strategy before you begin will help you to avoid following trends, or choosing designs on personal preference alone.\
\
We often get asked\'82 'is this a good font?', or 'is this a good colour palette?' But, the real question to ask is not whether it's good or bad, but whether it aligns with the brand you want to build.\'a0If you know your brand, then it's much easier to make strategic decisions about your visuals.\
\
## Creating a visual identity: 3 ways to get started\
\
### 1\\. Do it yourself\
\
![design_swatches_desk_flatlay](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa97dc261703a60f650_5c4e7ffffe98b2269726569c_diy_visual_identity_design.jpeg)\
\
- **Best for:** Those with a good eye for design.\'a0Those who have used design software before or are willing to learn.\
- **Pros:** The only cost is your time.\
- **Cons:** It\'92ll may be time-consuming, especially if you\'92re learning new software.\'a0You might not end up with the polished end product you'd hoped for.\
- **Where you might get stuck:** Overdoing it. When I was a teenager\'a0I would stack on my makeup in an attempt to look older. Ironically, this had the opposite effect to what I had hoped. Same goes for design. If you\'92ve never designed anything before, you might be tempted to overdo it, so it doesn\'92t look too \'91basic\'92. But, basic is better than butchered. Less is more, so keep it simple!\
- **Visual identity style:** Simple. Try creating a wordmark logo (no images or icons). Pair it with 2-3 colours and 1-2 fonts.\
- **Tips:** Your logo should work on dark and light backgrounds and at really big and really small sizes. The colour and font in your logo don\'92t have to be the same as the colours and fonts you choose to use in your marketing materials. Use branding inspiration to guide you.\
- **How to start:** Find brands that have a similar look and feel to what you hope to create. Pin your inspiration to a Pinterest board (or similar)\'a0so you can see your ideas side-by-side, then\'a0take note of trends\'97 colours, fonts, styles.\'a0Once you know what you want to create, seek guidance and tutorials on youtube or via blogs to design your logo. You can find fonts online on [Creative Market](https://creativemarket.com/), [Font Squirrel](https://www.fontsquirrel.com/),\'a0[MyFonts](https://www.myfonts.com/), [Google Fonts](https://fonts.google.com/)\'97 there are a lot to choose from.\
\
### 2\\. Customise a pre-made template\
\
![ipad_browsing_design_website_apple_pencil](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa97dc261703a60f658_5c4e80aa1fec80966af0661b_template_logo_design.jpeg)\
\
- **Best for:** Those who don\'92t want to start from scratch, or need a logo immediately.\
- **Pros:** It\'92s inexpensive and your file is already setup for you. Depending on where you buy the your logo or branding kit the designer may also\'a0customise your logo for you.\
- **Cons:** You might not end up with an original logo and it might not be the perfect fit for your brand. Depending on where you buy the logo, you may need to tweak the design yourself which might take some time (especially if you\'92re learning new software). If you don\'92t choose your logo style wisely, it might not work for your business name.\
- **Where you might get stuck:** Choosing the logo template. Choose a template that you really like 'as is'. If you have to make major changes to the logo it might cost more, or get complicated if you're doing it yourself.\
- **Visual identity style:** Choose any logo you like, but avoid overly complex icons (e.g. gradients, shadows, intricate embellishments) as these details can be lost at smaller sizes. Choose 1-3 colours and 1-2 fonts to accompany your logo across marketing materials.\
- **Tips:** Pay close attention to what you get when you buy the logo\'97 check to see which files you will receive and whether the copyright licence is given to you upon purchase.\'a0Try and choose a logo that has a similar number of letters and/or words to your business name so you know it will typeset nicely. Never begin without a solid brand strategy first (you need to know your audience, your positioning and personality at a minimum). **\uc0\u8205 **\
- **How to start:** Find brands that have a similar look and feel to what you hope to create. Pin your inspiration to a Pinterest board (or similar)\'a0so you can see your ideas side-by-side, then\'a0take note of trends\'97 colours, fonts, styles. Once you know what you're looking for head over to [Creative Market](https://creativemarket.com/), [Graphic River](https://graphicriver.net/) or other similar sites to find logo options.\
\
### 3\\. Hire a pro\
\
![two_arms_rock_paper_scissors](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa97dc261703a60f654_5c4e7f99d30fb9fbcf94dcfe_hiring_a_brand_designer.jpeg)\
\
- **Best for:** Those who want to save their own time and make sure it\'92s done properly.\
- **Pros:** You can spend more time focusing on what you do best. You\'92ll get a custom, unique design that you love. If you get a strong visual identity system created first, it\'92s much easier for team members to continue to create consistent marketing materials for you in the long-term.\
- **Cons:** It will probably cost more than the above options.\
- **Where you might get stuck:** Choosing a branding team and knowing how much to pay them. Every designer will charge differing amounts, depending on the scope of work, their level of experience and where they live. Expect to pay at least a few hundred dollars for a junior or offshore designer and thousands for an experienced studio or agency. [Here are some tips for finding the perfect designer for you.](https://www.bakercreativedesign.com/post/finding-the-right-designer-for-your-business)\
- **Tips:** Compare fixed prices, not hourly rates, as everyone works at a different pace. Always look at portfolios to see if you like their past work. Never begin a project without a solid brand strategy first (you need to know your audience, your positioning and personality at a minimum). Give your designer inspiration and a clear brief, but don\'92t be too prescriptive. Sometimes the best ideas happen when you\'92re given space to be creative!\
- **How to start:** Find brands that have a similar look and feel to what you hope to create. Pin your inspiration to a Pinterest board (or similar)\'a0so you can see your ideas side-by-side, then\'a0take note of trends\'97 colours, fonts, styles. Once you know roughly what you're looking for, search\'a0for designers who can match this style within you price range. You\'92ll find tips for where to find designers [in this article.](https://www.bakercreativedesign.com/post/finding-the-right-designer-for-your-business) And, if you like what we\'92re all about, you are always very welcome to [contact us](https://www.bakercreativedesign.com/contact)!\
\
## Where to from here?\
\
No matter which avenue you take, do what you can with the resources you have. Once your business earns more money, you can invest it back into rebranding and updating as you go. Every brand starts somewhere\'97just look at some of these famous [brand evolutions](https://www.hongkiat.com/blog/logo-evolution/)!\
\
Creating visuals is a place a lot of people get stuck on when they are starting out and they spend months trying to create the 'perfect' look and feel. While it\'92s important to look professional, it\'92s equally important to get out there and start helping your customers too!\
\
So\'97which option are you? Let me know in the comments! And if you know someone who might benefit from this article hit the share button below.\
\
## Continue Reading\
\
[![Want People to Pay Attention? Do This.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc4e35182e005193a6_5cf4d3f908fa335c63efee14_unfinished_wall.jpeg)](https://www.bakercreative.com.au/post/want-people-to-pay-attention-do-this)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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Learn how to make your speeches, presentations, videos, social posts, blogs and web copy more engaging by leaving things unfinished.\
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[![How To Uncover a Compelling Founder Story](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab43a593390f928fc96_6270b3a39287440d1d9e1755_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-uncover-a-compelling-founder-story)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[How To Uncover a Compelling Founder Story](https://www.bakercreative.com.au/post/how-to-uncover-a-compelling-founder-story)\
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Can\'92t think of one single thing that makes you different from the rest? This week we\'92re talking about founder stories, and how to uncover yours.\
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[![Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abfe461a327c1b86ef3_59f16dfe8464770001a3db0b_no_one_wants_to_buy_what_you%2527re_selling.jpeg)](https://www.bakercreative.com.au/post/why-nobody-wants-to-buy-what-youre-selling)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)](https://www.bakercreative.com.au/post/why-nobody-wants-to-buy-what-youre-selling)\
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Have you ever thought about what you're really buying when you purchase any new product or service?\
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[![How Much Should You Pay For Branding?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1e461a327c1b866d2_618c9838fdf099b4e1d6e87d_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-much-should-you-pay-for-branding)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[How Much Should You Pay For Branding?](https://www.bakercreative.com.au/post/how-much-should-you-pay-for-branding)\
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Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.\
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[![Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa9b026638da1d3f072_5a869e9e29b7f700013fbf6a_our_business_tools.jpeg)](https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming)\
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Time-saving gems to help you save time, create an epic brand experience and level up your business.\
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[![Why I Believe in Collaboration over Competition](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abfb81696d9ef86da34_59db28ce44723e00014fcb89_baker_creative_blog26.jpeg)](https://www.bakercreative.com.au/post/why-i-believe-in-collaboration-over-competition)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Why I Believe in Collaboration over Competition](https://www.bakercreative.com.au/post/why-i-believe-in-collaboration-over-competition)\
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In an environment where we\'92re constantly competing we end up hindering the results for the very people we are trying to serve.\
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[![Want More Customers? Stop Being Their Hero](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abce09b142b1457362c_5ae6fa2a9f5a6a50dbd561a9_dontbethehero_thumbnail.jpeg)](https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Want More Customers? Stop Being Their Hero](https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero)\
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The simple shift in thinking that will make your writing and marketing more persuasive.\
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[![What To Do When Business is Slow](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abd00a450c52fbfdb6a_5e781ced8398ebdf071469f5_white_chairs_empty_room.jpeg)](https://www.bakercreative.com.au/post/what-to-do-when-business-is-slow)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[What To Do When Business is Slow](https://www.bakercreative.com.au/post/what-to-do-when-business-is-slow)\
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Let\'92s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.\
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[![4 free tools that will level-up your marketing game](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66767d3b2abfbef196c9548c_data-tracking-tools-phone-webdesign.webp)](https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[4 free tools that will level-up your marketing game](https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools)\
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Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.\
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[![Why You Need to Get on Board With the Rule of One](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac054a8d6088db74d07_5d061b4cacdfb52635391117_rule_of_one_matches.jpeg)](https://www.bakercreative.com.au/post/why-you-need-to-get-on-board-with-the-rule-of-one)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Why You Need to Get on Board With the Rule of One](https://www.bakercreative.com.au/post/why-you-need-to-get-on-board-with-the-rule-of-one)\
\
There\'92s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.\
\
## Branding vs Marketing\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
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December 13, 2021\
\
# Branding vs Marketing: What\'92s the Difference?\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
![Branding vs Marketing: What\'92s the Difference?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa9ebc5b14b6577ed1f_61b6b34edc95667bb04a385b_article-lg.jpeg)\
\
Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it\'92s no surprise some business owners are confused about what they should be spending time on. In this week\'92s episode, we\'92re untangling these terms to help you decide where to focus in 2022 and beyond.\
\
\uc0\u8205  **In this episode:**\
\
- How we define brand, branding and marketing and an example to explain the difference\
- Do you actually need to define your brand before you begin marketing?\
- Should new businesses begin with branding or marketing?\
- How your brand affects your marketing strategy\
- Our thoughts on the idea that brand is fixed and marketing is changing\
- And lots more!\
\
This is our last episode for 2021, but we\'92ll be back in 2022 to help you build an incomparable brand!\
\
\uc0\u8205 \
\
**Links and resources:**\
\
- Follow us on Instagram: @baker\\_creative\
- For more visit bakercreative.com.au\
- [Book a Discovery Call](https://www.bakercreative.com.au/contact)\
\
\
Make sure you hit subscribe so you don\'92t miss out on any future episodes.\
\
Thanks for listening!\
\
## Continue Reading\
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[![Why Every Project Worth Doing is U-shaped](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abe7a6de75c5832c243_59db299103aac4000154ead7_baker_creative_blog24.jpeg)](https://www.bakercreative.com.au/post/why-every-project-worth-doing-is-u-shaped)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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70 hour weeks, the constant learning curve and wondering when we\'92ll \'91make it\'92. They weren\'92t joking about the highs and lows.\
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[![Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abfe461a327c1b86ef3_59f16dfe8464770001a3db0b_no_one_wants_to_buy_what_you%2527re_selling.jpeg)](https://www.bakercreative.com.au/post/why-nobody-wants-to-buy-what-youre-selling)\
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[Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)](https://www.bakercreative.com.au/post/why-nobody-wants-to-buy-what-youre-selling)\
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Have you ever thought about what you're really buying when you purchase any new product or service?\
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[![How To Uncover a Compelling Founder Story](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab43a593390f928fc96_6270b3a39287440d1d9e1755_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-uncover-a-compelling-founder-story)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[How To Uncover a Compelling Founder Story](https://www.bakercreative.com.au/post/how-to-uncover-a-compelling-founder-story)\
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Can\'92t think of one single thing that makes you different from the rest? This week we\'92re talking about founder stories, and how to uncover yours.\
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[![Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa9b026638da1d3f072_5a869e9e29b7f700013fbf6a_our_business_tools.jpeg)](https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming)\
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Time-saving gems to help you save time, create an epic brand experience and level up your business.\
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[![Why You Need to Get on Board With the Rule of One](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac054a8d6088db74d07_5d061b4cacdfb52635391117_rule_of_one_matches.jpeg)](https://www.bakercreative.com.au/post/why-you-need-to-get-on-board-with-the-rule-of-one)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Why You Need to Get on Board With the Rule of One](https://www.bakercreative.com.au/post/why-you-need-to-get-on-board-with-the-rule-of-one)\
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There\'92s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.\
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[![Don\'92t Solve a Problem? Here\'92s How to Sell What You Do](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae7af638b24b34146a_5ce114f61f72b671a80c0324_selling_desires_end_value.jpeg)](https://www.bakercreative.com.au/post/dont-solve-a-problem-heres-how-to-sell-what-you-do)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Don\'92t Solve a Problem? Here\'92s How to Sell What You Do](https://www.bakercreative.com.au/post/dont-solve-a-problem-heres-how-to-sell-what-you-do)\
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Do you sell something that doesn't solve an obvious problem for your customers? Here's a simple strategy for selling your offerings.\
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[![The Secret to Building an Offer They Can\'92t Refuse](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba1bf441ad112db76a_5bcc3dc8c76fd3a14a956ae1_offer_irresistable.jpeg)](https://www.bakercreative.com.au/post/the-secret-to-building-an-offer-they-cant-refuse)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[The Secret to Building an Offer They Can\'92t Refuse](https://www.bakercreative.com.au/post/the-secret-to-building-an-offer-they-cant-refuse)\
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Four tips for crafting irresistible offers that will help you stand out, connect with your customers and get more people saying \'91yes!\'92\
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[![How to Make 2019 Your Most Profitable Year Yet](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab92306e06b840fded3_5c17716fe7c0464e8610b688_blog_sm.jpeg)](https://www.bakercreative.com.au/post/how-to-make-2019-your-most-profitable-year-yet)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[How to Make 2019 Your Most Profitable Year Yet](https://www.bakercreative.com.au/post/how-to-make-2019-your-most-profitable-year-yet)\
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Ready to set some big goals for 2019? Here's a simple 4 step plan to help you plan the year ahead.\
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[![When To Pay Attention To Your Competitors](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abe7af638b24b341d39_62411b66ec5a4e4ca8afe0af_article-sm.jpeg)](https://www.bakercreative.com.au/post/when-to-pay-attention-to-your-competitors)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[When To Pay Attention To Your Competitors](https://www.bakercreative.com.au/post/when-to-pay-attention-to-your-competitors)\
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Ever heard the advice to ignore your competition? This week, we\'92re unpacking whether this is sound advice and tips for evaluating your competition.\
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[![How to Tell People What You Do in 2 Simple Steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab45d73e975fad646e1_61ea73a8de0711d4d38d9e69_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-2-simple-steps)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[How to Tell People What You Do in 2 Simple Steps](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-2-simple-steps)\
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Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.\
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## Mastering Brand Voice\
[BC](https://www.bakercreative.com.au/)\
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[Insights](https://www.bakercreative.com.au/insights)\
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Browse Subjects\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
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September 9, 2019\
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# Brands We Love: 3 Brands Who\'92ve Mastered their Voice\
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[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
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[Brand Voice](https://www.bakercreative.com.au/blog-tags/brand-voice)\
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![Brands We Love: 3 Brands Who\'92ve Mastered their Voice](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa7a6de75c5832b01e_5d764f97a3e9f83467fac561_brandvoice.jpeg)\
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Ever read a piece of marketing copy\'97 an instagram caption, email or ad and been able to pick the brand behind it straight away?\
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A distinctive voice can be just as powerful as a logo in helping you to stand out, influence perceptions of your brand and build trust and relatability. It can help you to attract the right people and say \'91sayonara\'92 to the rest.\
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The benefits of having a distinctive brand voice are pretty clear, but knowing how to define your unique brand voice can be a little trickier to define. We can\'92t just copy another brand. Or say we\'92re \'91friendly\'92 or \'91funny\'92 and call it a day.\
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When it comes to brand voice, the specifics matter. For example, if your voice is friendly\'97 what does that look like? Is it \'91chat to a neighbour\'92 friendly or \'91texting your best friend of 10 years\'92 friendly? If you\'92re funny\'97 does that involve sarcasm, telling dad-jokes or just being silly?\
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There\'92s nothing like real examples to help you grasp just how different brand voices can be, and in turn, how this impacts how you feel about a brand.\
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So, in today\'92s Brands We Love we\'92re taking a look at 3 examples of brands whose distinctive voices have given them an enviable edge.\
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## 1\\. Cards Against Humanity\
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Dry, witty and informal, [Cards Against Humanity](https://cardsagainsthumanity.com/) regularly insult both their customers and themselves. This brand doesn\'92t play around with niceties and pleasantries. And that\'92s what their customers love about them. They\'92re not afraid to be bold, swear or throw around an offensive or divisive remark. Their brand voice is wonderfully consistent too\'97 on their website, instagram and [even in support emails.](https://www.helpscout.com/helpu/cards-against-humanity-scale-service/)\
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#### **What we can learn:**\
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- Remember that even through their voice aims to make people laugh, Cards Against Humanity still temper their tone depending on the scenario, with their priority always being to help their customers above all else.\
- What makes you loved by some, will turn away others, but it sure beats being bland or appealing to no one!\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab7a6de75c5832b102_5d76434e9bfa8d7b3718455a_Screen%2520Shot%25202019-09-09%2520at%25208.17.56%2520pm.png)\
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## 2\\. Hey Tiger\
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[Hey Tiger](https://heytiger.com.au/) not only make chocolate that is ethical, instagram-worthy and freakin delicious (I can personally attest to this), but they also have a brand voice that brings all the boys and girls to the yard. They have a conversational, casual voice that echoes their millennial customer-base. Peppered with lovely sensory words (like crunchy, creamy, salty), and fun pop-culture references, Hey Tiger make you want to be their best friend and eat all their chocolate, all at once.\
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#### What we can learn:\
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- Use your own \'91\'97isms\'92, phrases, stories and references to give your brand a personal touch and make it feel like you are having a one-on-one conversation with each one of your customers.\
- Descriptive, sensory words are a great way to activate the senses and get your customer to imagine eating/drinking/wearing your product before they buy.\
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[![hey tiger instagram](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab7a6de75c5832b109_5d76403da96f3d5cdd596c73_hey_tiger.jpeg)](https://www.instagram.com/heytigerco/)\
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## 3\\. Southwest Air\
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[SouthWest Airlines](https://www.southwest.com/) cater for a very broad audience, but that doesn\'92t mean their voice isn\'92t clearly defined. Their whole brand revolves around the idea of putting people first, and their genuine, honest, emotive messaging mirrors this idea. While, like many other companies, SouthWest use attributes like \'91friendly\'92 and \'91genuine\'92 to describe their voice, they go a step further and define what that actually means for their brand. For example, a flick through their brand guidelines shows that their brand voice is, \'91always warm with a positive attitude, never corporate\'92 and that there should be \'91no faking, over exaggerating, or trying too hard for a joke\'92. These extra descriptors help their team fully understand what their voice is (and what it isn\'92t).\
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#### What we can learn:\
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- Describing both how your brand voice should and shouldn\'92t sound leaves less room for interpretation (especially when working as a team).\
- Use real examples to show people how your brand voice plays in different scenarios.\
- Your brand voice doesn\'92t have to sound like you (or someone from your team).\
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![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab7a6de75c5832b113_5d763ef72810d57c4844923b_Screen%2520Shot%25202019-09-09%2520at%25208.00.31%2520pm.png)\
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Southwest Brand Voice Examples\
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While these brands are all quote different in their messaging styles, each does 3 things really well\'97\
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1. They mirror their customers\'92 language.\
2. Their message themes and writing styles reflect how they want to be perceived as a brand.\
3. They sound different from others in their industry.\
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In my experience, getting your voice perfectly dialled in takes time. It\'92s about listening to your customers, seeing what sticks and revising along the way. In the meantime, we can all learn and get inspired by brands inside and outside our industry. Now I want to know\'97 what are your takeaways from these brand voice examples?\
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If you found this article helpful and you know someone who would too, I'd love it if you shared it with them!\
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## Continue Reading\
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[![Unleashing Your Authentic Brand Voice](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aafebc5b14b6577f1ab_59db29f59215eb00015e08d1_baker_creative_blog22.jpeg)](https://www.bakercreative.com.au/post/finding-your-authentic-brand-voice)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Unleashing Your Authentic Brand Voice](https://www.bakercreative.com.au/post/finding-your-authentic-brand-voice)\
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While nailing your brand positioning is essential, there is another way to build remarkability into your brand \'96 your voice.\
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[![The Failproof Formula for Crafting Your Brand Story](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abad7d1d11ec8c2ccc7_5dbfb031237eea1c3c913592_brand_story.png)](https://www.bakercreative.com.au/post/the-failproof-formula-for-crafting-your-brand-story)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[The Failproof Formula for Crafting Your Brand Story](https://www.bakercreative.com.au/post/the-failproof-formula-for-crafting-your-brand-story)\
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You know that no brand is complete without an origin story. But how exactly do you write one? This 4 step formula will help you get your story down in 30.\
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## Aesop's Brand Experience\
[BC](https://www.bakercreative.com.au/)\
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[Insights](https://www.bakercreative.com.au/insights)\
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Browse Subjects\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
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February 25, 2019\
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# Brands We Love: A\uc0\u275 sop\
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[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
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[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
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[Brand Positioning](https://www.bakercreative.com.au/blog-tags/brand-positioning)\
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[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
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![Brands We Love: A\uc0\u275 sop](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa00a450c52fbfcbbd_5c73652e1f1161c782be6add_sydney_aesop_brand_experience.jpeg)\
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Amidst of the rush of Christmas shoppers, I stepped into the beautiful world of Aesop. With its dimly lit, spacious design and uplifting botanical scents, it felt like I had walked into a spa retreat.\
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When Anna, who was helping me choose a gift, asked if I\'92d like to try out any of the products for myself, I was intrigued enough to put down my shopping and head over to the basin. Honestly, I didn\'92t know washing your hands could be so enjoyable. I was sent home with lots of samples and a very strong desire to buy a $40 hand wash that smells like oranges, rosemary and happiness.\
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It was a calming, sensory experience, and I knew I\'92d be back again (if not to get the hand wash, then probably another\'a0one of their other 80+ other products).\
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Aesop pronounced (ee-sop, just like the Fables) have been around for over 30 years, and have grown 30 to 40 percent every year since their inception, expanding from a $2.5 million company in 2003, to a $225 million company in 2016 [(Financial Review).](https://www.afr.com/brand/afr-magazine/aesops-fable-the-skincare-company-that-puts-culture-first-20170323-gv4hwu) \uc0\u8205 \
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But, their success has not come from following the familiar paths of other big industry players. So, what has this Australian brand done to create a tribe of loyal devotees? Here are 3 big lessons we\'92ll be taking away from Aesop\'92s playbook.\
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## 1\\. They stand for something.\
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Now more than ever, customers want to buy from brands who align with their personal values. They want to connect with brands who are as culturally attuned, unique, environmentally and socially aware as they are.\
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Aesop\'92s values have really helped to distinguish them in the beauty industry. For example, while other companies use celebrity endorsements to connect with their customers, Aesop has built partnerships with the arts community instead. While many of their competitors outsource manufacturing overseas, aside from a few scents, Aesop continue to manufacture in Australia. And, even though similar businesses are ditching storefronts to place\'a0a focus on online shopping, Aesop continues to draw people to their beautifully designed retail stores.\
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Their CEO, Michael O\'92Keeffe acknowledges that Aesop is \'93not for everyone\'94, and instead focuses on catering to the customers who do appreciate not just the efficacy of their products, but their whole ethos.\
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Aesop do a great job of \'91staying in their lane\'92 and their customers seem to value that in their approach. **\uc0\u8205 ** \u8205 \
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\uc0\u8205  **The takeaway:** Strong values are the directional glue that holds a business together because they guide every decision. While your values may deter some, they will help you build strong connections with others. Your most loyal customers will appreciate not just that you stand for something, but that you consistently stick to your values as you grow and evolve.\
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[Check out this article about why purpose-driven businesses are more successful.](https://www.bakercreativedesign.com/post/why-purpose-driven-businesses-are-more-successful)\
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## 2\\. They place high importance on experiences.\
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Aesop\'92s in store experience has been carefully choreographed, designed to engage senses, create a lasting impression, and most importantly, make their customers feel special.\
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A nod to their love of design, all Aesop stores are uniquely designed by a different architect to pay homage to the building, city and culture in which it exists. And while each store is different, they all share similar elements (including walls lined with products and big central basins), that when combined, create a signature Aesop experience. [See more Aesop store designs here.](http://taxonomyofdesign.com/)\
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[![aesop_store_brand_experience_nolita](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa00a450c52fbfcbe1_5c735dabb0624310df8cb0b1_Aesop_nolita.jpeg)](http://taxonomyofdesign.com/#!/store?store=46&section=store) Aesop, Nolita NYC\
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> \'93The core thing that we try to do is create a little respite from the clutter of everyday live...\'a0a moment of sanctuary and calm\'97you can appreciate the sense that good design offers,\'94 says Marsha Meredith, Aesop's Creative Director [(Fast Company)](https://www.fastcompany.com/3051767/skincare-brand-aesop-reveals-its-4-secrets-for-standout-retail-design).\
\
[![aesop_store_brand_experience_paris](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa00a450c52fbfcbe4_5c735ccfc980a97e6521b995_Aesop%2520Paris.jpeg)](http://taxonomyofdesign.com/#!/store?store=10&section=store) Aesop, Le Marais, Paris France\
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But that\'92s not the only experience that is carefully curated. Visit Aesop\'92s offices and you\'92ll notice that it\'92s maximised for productivity and enjoyment on all sensory levels. There are rules about what can be kept on your desk and where you can eat lunch. Even the colour of company powerpoint slides are chosen with deliberate precision.\
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While it might seem a little over the top, Aesop believes that a well considered environment contributes to wellbeing and improves lives\'97 both of their customers and of their staff. Every small decision is in aid of creating a positive, engaging environment, one that keeps staff performing at their best, and customers coming back for more.\
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> \'93The parts that you don\'92t see often matter the most. The smallest, well-intended rituals and gestures matter,\'94 explains Founder, Dennis Paphitis [(Financial Review)](https://www.afr.com/brand/afr-magazine/aesops-fable-the-skincare-company-that-puts-culture-first-20170323-gv4hwu).\
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**The takeaway**: Scents, sounds and aesthetics all contribute to the environment in which we live and work. When environments are deliberately designed to create positive experiences they can make us more productive, and encourage us to not only remember the event, but want to return again.\
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## 3\\. They know the power of strategic alignment.\
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Partnerships have always been a big part of Aesop\'92s brand building efforts, and their iconic amber bottled shampoos, conditioners, and popular hand wash are sitting pretty in hand-selected restaurants, cafes and hotels around the world. They know that they have quality products, and when the right people find and try their products, they will become customers.\
\
The brand closely monitors who it collaborates with to ensure their partners share the same values. It\'92s the \'91no\'92s\'92 that ensure the brand is kept in tact, even as it expands globally. By aligning themselves with partners who share the same affluent, design conscious, independent customers, Aesop is able to reach their ideal customers without elaborate or expensive marketing campaigns.\'a0**\uc0\u8205 **\
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**The takeaway:** If you can find businesses who share your values and your customers, a strategic partnership can be a powerful marketing strategy for both collaborators. But, just as much as another brand can bolster your reputation, they can also damage it, so it\'92s essential to be picky when choosing partners.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa00a450c52fbfcbeb_5c735ed3b06243b5438cb0dd_Screen%2520Shot%25202019-02-25%2520at%252011.19.30%2520am.png)\
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Via @aesopskincare\
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No matter the size of our businesses, or what we sell, we can all take notes from brands who have succeeded before us. I think Aesop does a great job at inviting their customer into a narrative, and painting a beautiful, very well designed picture of what their life could look like with Aesop products in it. From their website, to packaging, store and experience design, Aesop\'92s careful brand control and ability to stick to their vision seems to be fuelling their ability to stand out and carve out a niche in an oversaturated industry.\
\
What do you think of Aesop\'92s marketing and branding tactics? Will you be using any of these in your business? Let me know in the comments. And, if you know someone who could benefit from reading this article, don\'92t forget to do them (and us) a favour and share it!\
\
Images: Via the [Aesop website](https://www.aesop.com/au), [Taxonomy of Design](http://taxonomyofdesign.com/#!/) & [Aesop instagram.](https://www.instagram.com/aesopskincare/)\
\
## Continue Reading\
\
[![7 Questions to Ask Before You Build Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7da7a50db3e90e348_61e4c6ae1cac2ec91a624e80_article-sm.png)](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[7 Questions to Ask Before You Build Your Website](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
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7 big questions you need to answer about your website before you do anything else.\
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[![13 Email Subject Types Used By The Marketing Pros (Steal These!)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa43d85f1337c8526f1_5ac228fd1a8ff2838c18c2ee_email_subject_lines.jpeg)](https://www.bakercreative.com.au/post/13-email-subject-types-used-by-the-marketing-pros)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[13 Email Subject Types Used By The Marketing Pros (Steal These!)](https://www.bakercreative.com.au/post/13-email-subject-types-used-by-the-marketing-pros)\
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We analyse how pro marketers use the email subject lines to grab attention, increase open rates and avoid the delete button.\
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[![How to Attract New Customers to Your Business](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab180dac44068f44c40_5a1cf1d667361900012670a2_5a1bcf6e5bd102000172c572_attract_new_clients_to_business_thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[How to Attract New Customers to Your Business](https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business)\
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Sales stats looking grim? Learn how to attract a stready flow of customers to your business.\
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[![What\'92s Sticky and stands out?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abeb026638da1d40071_5d3d6f0039785e7424739bbf_icecream_sticky.jpeg)](https://www.bakercreative.com.au/post/whats-sticky-and-stands-out)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[What\'92s Sticky and stands out?](https://www.bakercreative.com.au/post/whats-sticky-and-stands-out)\
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Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.\
\
[![The Hidden Costs of Website Builds](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665444c1733d66dc2466f298_hidden_cost_website_build.webp)](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Hidden Costs of Website Builds](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.\
\
[![Could This Science-Backed Model Change the Way You Sell?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae8e95b96249a46887_5d9af841a6d18b32c5716998_system_model_decision_making.jpeg)](https://www.bakercreative.com.au/post/could-this-science-backed-model-change-the-way-you-sell-to-your-customers)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Could This Science-Backed Model Change the Way You Sell?](https://www.bakercreative.com.au/post/could-this-science-backed-model-change-the-way-you-sell-to-your-customers)\
\
We take a look at how we can use neuroscience to understand consumer decision making and create high-converting websites.\
\
[![4 Fast Ways to Optimise Your Website Homepage](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa6b81696d9ef86c459_5bb9e3c2a3483e52e34e8854_homepage_feed.jpeg)](https://www.bakercreative.com.au/post/4-must-haves-for-your-website-homepage)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[4 Fast Ways to Optimise Your Website Homepage](https://www.bakercreative.com.au/post/4-must-haves-for-your-website-homepage)\
\
The 4 homepage elements that are essential to include when building or rebuilding your website.\
\
[![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Types of Proof to Use on Your Website](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![The Power of the Quick Win](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba488978d6485c2696_5eafc92648941597d06229c1_Quick_wins_thumb.jpeg)](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Power of the Quick Win](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.\
\
[![How to Plan Your Website Like a Pro](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab742114a3d4e5cc9ca_5a6e7b4c3656aa0001ef4b31_planning_your_website_strategy.jpeg)](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Plan Your Website Like a Pro](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
Whether you\'92re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.\
\
## Bellhops Moving Experience\
[BC](https://www.bakercreative.com.au/)\
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[Insights](https://www.bakercreative.com.au/insights)\
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Browse Subjects\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
\
May 6, 2019\
\
# Brands We Love: Bellhops\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
\
[Brand Voice](https://www.bakercreative.com.au/blog-tags/brand-voice)\
\
[Brand Storytelling](https://www.bakercreative.com.au/blog-tags/brand-storytelling)\
\
![Brands We Love: Bellhops](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b009_5cce9d6f8e8c7f439443a10f_bellhops.jpeg)\
\
Oh, the joys of moving house.\
\
Roping in friends and family to help. White-knuckling the steering wheel of a rental truck that you probably shouldn\'92t be able to drive with a regular license. Wondering how you ever managed to accumulate so much stuff. Vowing to live a minimalist life. It can be a stressful time.\
\
So, what if a brand could promise to make your moving experience fun?\
\
This is [Bellhops](https://www.getbellhops.com/)\'92 bold claim. They\'92re a moving company in the US who have disrupted their industry and achieved incredible success over the last 8 years. With over 140 000 moves under their belt, thousands of 5 star ratings and more than 20% of their customers using their services multiple times throughout the year, they seem to be doing a lot right.\
\
In fact, there is a lot I could say about Bellhops, but what really captured my attention was their website copy. Every element on their website is focused on quashing customer objections, explaining their difference and clearly explaining what they do. It\'92s not trying to be too clever, and it\'92s beautifully concise. Best of all, it is all geared towards making the sale. And, that\'92s what your website copy needs to do\'97 convert.\
\
So, today, I\'92m going to be focusing on just 3 elements of Bellhops\'92 website copy that I think they\'92ve nailed and why.\
\
## 1\\. The homepage hero\
\
In my opinion, some of the biggest mistakes you can make with your home page headline include\'97\
\
- Forgetting that your audience knows nothing about your business and being too obscure or vague about what you do;\
- Overcomplicating your sentences by trying to say too much;\
- Trying to please a really broad audience by being generic and boring;\
- Or making it all about you (read more about [why you need to stop being the hero here.](https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero))\
\
\
This prime real estate needs to tell your website visitors a) what you do and b) why they should care, and do it in the simplest way possible. When done right, it should immediately communicate that they\'92re in the right place and encourage them to keep on reading.\
\
Even though visitors will spend ~57% of their time looking at above the fold content (the info at the top of the page) [people will scroll](https://www.nngroup.com/articles/scrolling-and-attention/), so you don\'92t have to say everything, just what\'92s most important.\
\
Bellhops\'92 headline \'91Imagine if moving were fun\'92 is an aspirational headline. It\'92s asking visitors to envision a desirable possibility for their future. It also hits on both what they do (moving) and why visitors should care (it will make your move fun).\
\
[![bellhops_branding_homepage](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b046_5cce93b0d4d0702933426681_Screen%2520Shot%25202019-05-05%2520at%25203.41.19%2520pm.png)](https://www.getbellhops.com/)\
\
Here are some other things I like about this hero section\'97\
\
### It focuses on the customer first\
\
Notice that it\'92s focused on the customer first by addressing their desires (moving should be simple, fun, stress-free, easy). It doesn\'92t start with how Bellhops are the best moving company because it wouldn\'92t grab attention in the same way.\
\
### It serves up some social proof\
\
They then come in with the humble brag \'91it\'92s made us one of the fastest growing companies in our industry.\'92 This immediately tells the visitor that this company is popular, which gives them some instant credibility before they\'92ve even scrolled.\
\
### It includes a clear call to action\
\
Finally, they\'92re not shy about asking people to \'91book a move\'92. I like the specificity of this CTA as it tells people exactly what they should do next and what they can expect once they click (they will be able to book in a move with Bellhops).\
\
> The takeaway\'97 First impressions count, and your home page hero section shouldn\'92t take too much energy to read or understand. It must say what you do and why it matters in a clear, succinct way.\
\
## 2\\. Meet the Bellhops\
\
I'm guessing that one of the biggest objections that people would have with the Bellhops service would be \'a0\'91I don\'92t know if I feel comfortable with strangers in my home, moving my personal items and valuables.\'92\
\
It\'92s an understandable objection, and I love the way they\'92ve addressed this concern on a dedicated page, called \'91Meet the Bellhops\'92.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b04b_5cce8bfd5d3e7a77bdfcd26f_Screen%2520Shot%25202019-05-05%2520at%25203.08.22%2520pm.png)\
\
### First, they acknowledge the validity of the concern\'97\
\
- \'93When you put your life in boxes, it matters who carries them.\'94\
- \'93Your stuff isn\'92t just stuff.\'94\
- \'93...moving is an intensely personal experience\'85\'94\
- \'93Bellhops respect that they\'92re not just entering your home\'97they\'92re entering your life at a time of change and, often, stress.\'94\
\
\
### Then, they explain how they address the concern\'97\
\
- \'93Sure, strength is important. But it takes more than just strength to be a great mover. It takes experience and a great attitude. Prior to joining our platform, every bellhop undergoes a background check and a thorough interview process.\'94\
- \'93Their job is to provide comfort by guiding you through the experience and eliminating the burdens\'97both physical and mental\'97of moving.\'94\
- \'93Bellhops know how to read a room.\'94\
\
\
### And how they want to make you feel\'97\
\
- \'93...feel comfortable and in control.\'94\
- \'93when \\[moving is\\] done right, a connection occurs.\'94\
\
\
### And they back it all up with proof\'97\
\
- \'93Take a quick look at our reviews and you\'92ll see that customers in every city we service refer to bellhops by their first names.\'94\
- Encouraging you to \'91meet\'92 some of their Bellhops \'97 Jeffrey, Ace and Carlos.\
\
\
As a side note\'97 All of this copy is powerful, but, I don\'92t think it would be nearly as persuasive without the photos on this page. They\'92re portraits and working shots of Bellhops. Being able to put a face to a name helps to put people at ease about trusting Bellhops with their belongings.\
\
> The takeaway\'97 What objections do your customers have about your product or service? Is there a way to can quash them by addressing them head on? Consider using a page or section on your website to tackle common objections.\
\
## 3\\. The promise & the process\
\
Most people move pretty infrequently, so I\'92m guessing that most of Bellhops\'92 customers will be new customers, who\'92ve never used their service before. This makes their promise and their process crucial sections to include on their website to manage expectations and explain how their service is unique.\
\
### The promise\
\
This section highlights what people can expect from Bellhops, and draws attention to some benefits of working with their brand over other companies. These points of difference aren\'92t just different, they are valuable to the customer and touch upon common industry pain points.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b043_5cce8a42d4d070b2ac40f8ad_mhDqzhdiggZlGcQC5E0oBLfNh8pyTQghCu7EhhUBg3xbwMqWEZbfbET0VGF8FKsCSz8z8Vh5fvz0ygbBcL9xGwcxbk9bjvtEl1IVcWxt4ibn2wjqB6d55RvMq3cGuhNxyJ1v7XTI.png)\
\
### The process\
\
If there are too many unknowns, it might cause a potential customer to hesitate in making a booking. Having a clear process puts them at ease and helps to set expectations.\
\
Bellhops have a 5 step process that walks their customers through how they work and shows them how simple it will be. I like how they\'92ve woven in potential customer concerns too, like \'91how do I book?\'92 \'91how will I know who my Bellhops are?\'92 and \'91will I need to have cash to pay them on the day?\'92\
\
[![bellhops_brand_process](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b04e_5cce94abaffcf04419b4dd8e_Screen%2520Shot%25202019-05-05%2520at%25202.18.31%2520pm.png)](https://www.getbellhops.com/moving-services/)\
\
> The takeaway\'97 Put your potential customers at ease and help them to justify their purchase by highlighting your points of difference and walking them through your process on your website.\
\
I think Bellhops' website shows a wonderful example of copy that's been optimised for conversions. Every word on their site is strategic and purposeful\'97 whether explaining what they do, selling their value, offering social proof or dispelling objections. It's delivered in skimmable, scannable sections, and is never waffling or overly complex.\
\
There's a lot more to say about the Bellhops brand, but when it comes to asking customers to take action online, their messaging will make all the difference to their bookings, just as it will to yours.\
\
So what do you think of Bellhops' website copy? Were you inspired by any of their messaging strategies? Let me know in the comments. And, if you know someone who could benefit from reading this article, don\'92t forget to do them (and us) a favour and share it!\
\
All images via [getbellhops.com](http://getbellhops.com/)\
\
## Continue Reading\
\
[![13 Email Subject Types Used By The Marketing Pros (Steal These!)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa43d85f1337c8526f1_5ac228fd1a8ff2838c18c2ee_email_subject_lines.jpeg)](https://www.bakercreative.com.au/post/13-email-subject-types-used-by-the-marketing-pros)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[13 Email Subject Types Used By The Marketing Pros (Steal These!)](https://www.bakercreative.com.au/post/13-email-subject-types-used-by-the-marketing-pros)\
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We analyse how pro marketers use the email subject lines to grab attention, increase open rates and avoid the delete button.\
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[![Brands We Love: A\uc0\u275 sop](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa00a450c52fbfcbae_5c736266d5dfe8690d06a73d_aesop_brands_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-aesop)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brands We Love: A\uc0\u275 sop](https://www.bakercreative.com.au/post/brands-we-love-aesop)\
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Aesop continue to stand out without following the industry giants. Here are 3 things we can learn from the masters of minimal.\
\
[![The Power of the Quick Win](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba488978d6485c2696_5eafc92648941597d06229c1_Quick_wins_thumb.jpeg)](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The Power of the Quick Win](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
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Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.\
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[![What\'92s Sticky and stands out?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abeb026638da1d40071_5d3d6f0039785e7424739bbf_icecream_sticky.jpeg)](https://www.bakercreative.com.au/post/whats-sticky-and-stands-out)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[What\'92s Sticky and stands out?](https://www.bakercreative.com.au/post/whats-sticky-and-stands-out)\
\
Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.\
\
[![How to fill up your calendar with paying clients (swipe this)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab92d6aa277b355ed3f_5c3b08d0bf58775245c04b87_how_to_get_new_clients.jpeg)](https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[How to fill up your calendar with paying clients (swipe this)](https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month)\
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Is your biggest hurdle figuring out how you can attract new customers to your business? Use this blueprint to hit your revenue goals!\
\
[![Optimising images for web in 4 easy steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab60d5ea969bc386444_59daffb744723e00014fbb00_baker_creative_blog12.jpeg)](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Optimising images for web in 4 easy steps](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
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Get the best version of your image by learning how to source, re-size and compress your images for web use.\
\
[![11 Surefire Ways to Stand Out in a Competitive Market](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa455941e40a6beffd4_5b4c51cb52047e4d0922ede9_stand_out_brand.jpeg)](https://www.bakercreative.com.au/post/11-surefire-ways-to-stand-out-in-a-competitive-market)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[11 Surefire Ways to Stand Out in a Competitive Market](https://www.bakercreative.com.au/post/11-surefire-ways-to-stand-out-in-a-competitive-market)\
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Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.\
\
[![Your Summer Reading List](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac05d73e975fad64f28_5df819100f086a0f878135e0_summer_reading_list.jpeg)](https://www.bakercreative.com.au/post/your-summer-reading-list)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Your Summer Reading List](https://www.bakercreative.com.au/post/your-summer-reading-list)\
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Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.\
\
[![8 Ways to Elevate Your Website Copy](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8b81696d9ef86c530_5a5d5a303e2b760001e1cd83_writebettercontent_img_sm.jpeg)](https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[8 Ways to Elevate Your Website Copy](https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy)\
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Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.\
\
[![3 powerful hacks to turn your website into a lead machine](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc1f1445ad953b5337fc_3powerhacks-img.webp)](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[3 powerful hacks to turn your website into a lead machine](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
\
Three powerful, yet simple hacks for encouraging more conversions on your website.\
\
## Everlane Branding Insights\
[BC](https://www.bakercreative.com.au/)\
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[Insights](https://www.bakercreative.com.au/insights)\
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Browse Subjects\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
\
April 16, 2018\
\
# Brands We Love: Everlane\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
\
[Brand Positioning](https://www.bakercreative.com.au/blog-tags/brand-positioning)\
\
[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
\
![Brands We Love: Everlane](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa5d73e975fad6416d_5ad49d2996b0fba5a8f0654a_everlane_blog_brands_we_love.jpeg)\
\
Everlane has been on my radar since I stumbled across their perfectly minimal website while shopping online. After an hour sifting through a sea of diamontes, frills\'a0and fast fashion, their simple basics were a breath of fresh air. While their simple aesthetic is right down my alley, it's the way they\'92ve differentiated themselves from their competition and\'a0captured\'a0the hearts and minds of their global audience that makes Everlane one of my\'a0brand crushes.\
\
Today, I\'92m breaking down some of the branding and marketing lessons that we can learn from this stand out brand.\
\
## They do one thing, really well\
\
As you may have guessed, Everlane is not the place to shop if you\'92re after a dress for a special occasion or a one-of-a-kind outfit. The words glam, sexy, flowery, frilly or sparkly are not in their team\'92s vocab. Why? The Everlane brand is all about simple, everyday basics. They do casual, modern staples really well, and everything they sell centres around that one core mission.\
\
To some, this focus looks like they're leaving money on the table, but it has helped Everlane to carve out its own place in the market\'97 they have become the go-to for modern affordable basics.\
\
This works\'a0well to set clear expectations with their customers about what they\'92re going to deliver and what they don\'92t, so you\'92re not disappointed when you can\'92t find the perfect LBD on their website. Instead, they're a go-to when you need affordable wardrobe staples, from shoes and bags to jackets and dresses.\
\
\'93We\'92re not a fashion company,\'94 founder Michael Preysman said to the New Yorker.\
\
> "If you\'92re playing in shine, frills, low-cut tops it quickly devolves into fast fashion.\'94\
\
The takeaway: Become the go-to in your area of expertise by doing fewer things, and doing them really well.\
\
## They live out their values\
\
Everlane have made a strong commitment to ethical, sustainable production and what they call \'91radical transparency\'92.\
\
While\'a0every company nowadays seems to be touting transparency as a value, Everlane really have embedded transparency into their organisation by giving their customers a look inside their factories and being upfront about how much they markup their products.\
\
Case in point\'97tucked under the fabric, sizing and care information on any of their product pages, you\'92ll find a link to view the factory where that\'a0product is produced.\
\
![everlane_brands_we_love](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa5d73e975fad641a8_5ad4a2ebfeb1901bb14d1adb_Screen%2520Shot%25202018-04-16%2520at%25209.18.28%2520PM.png)\
\
In 2017 Everlane\'a0delayed the release of their jeans until they could find a factory that met their sustainability standards, despite growing demand. The Vietnamese factory they found recycles 98% of the water used in denim manufacturing and turns the leftover sludge into bricks to construct affordable homes.\
\
Everlane knows that its customers want to be a part of this socially conscious narrative they\'92re weaving, so they aren\'92t afraid to share it at every opportunity. In the months leading up to the release of their new denim range, they started sharing photos and stories from their new, environmentally and socially conscious Vietnamese factory. This lead to an unprecedented waitlist of over 40 000 [(Fast Company)](https://www.fastcompany.com/40525607/how-everlane-is-building-the-next-gen-clothing-brand).\
\
Everlane's customers don't just get a new pair of jeans or tee, they also get that warm fuzzy feeling that comes with purchasing sustainable, ethical clothing and a story to tell their friends about their purchase.\
\
The takeaway: Knowing and living out your values is not only helpful for internal decision making, these choices also make for great marketing stories that people remember and share.\
\
## They create exclusivity around their products\
\
Their products may be inexpensive compared to traditional retailers, but Everlane has still managed to create a sense of exclusivity around their products. So how do they do it?\
\
When Everlane aren\'92t sure how popular an item will be, they always stock less. This means their items often sell out, which creates scarcity and demand, but also encourages customers to opt in to\'a0their email list to gain early access to new lines and to be kept in the loop when their favourites are back in stock.\
\
When their day heel sold out last year, 28 000 people joined the waiting list to get their hands on a pair. Everlane\'92s global factories allow them to restock quickly, but the scarcity factor encourages people to act quickly to avoid missing out.\
\
When they do make too much stock, Everlane don't have a sale or discount items, because they know it devalues their offering, so they simply ask you to \'91choose what you pay\'92. The minimum amount covers their costs, while the maximum price allows them to invest back into new product development.\
\
The takeaway: There are ways to signify value and create exclusivity even for low cost items.\
\
Everlane\'a0aren't creating groundbreaking products, but\'a0the way they\'a0position\'a0and market\'a0their brand has allowed them to stand out and create waves in an exceptionally competitive market. So, even if your business isn't destined for the same scale as Everlane, their strategies are definitely food for thought.\
\
Did you like this article?\'a0I'd love to hear from you! Leave me a comment and tell me how you could make these\'a0strategies work in your business.\
\
## Continue Reading\
\
[![Brands We Love: Up](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac55941e40a6bf06ed_5f0d553238f5c4abc7abf20c_Up-blogimage.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-up)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Up](https://www.bakercreative.com.au/post/brands-we-love-up)\
\
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.\
\
[![How to Attract New Customers to Your Business](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab180dac44068f44c40_5a1cf1d667361900012670a2_5a1bcf6e5bd102000172c572_attract_new_clients_to_business_thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[How to Attract New Customers to Your Business](https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business)\
\
Sales stats looking grim? Learn how to attract a stready flow of customers to your business.\
\
[![3 Marketing Mistruths That Will Stifle Your Success](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa43a593390f928f307_5b965c41649d03569a2c4b0d_marketing_mistruths_desk.jpeg)](https://www.bakercreative.com.au/post/3-marketing-mistruths-that-will-stifle-your-success)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[3 Marketing Mistruths That Will Stifle Your Success](https://www.bakercreative.com.au/post/3-marketing-mistruths-that-will-stifle-your-success)\
\
Are you telling yourself these stories? They could be stifling your business success and costing you valuable time and money.\
\
[![What\'92s Sticky and stands out?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abeb026638da1d40071_5d3d6f0039785e7424739bbf_icecream_sticky.jpeg)](https://www.bakercreative.com.au/post/whats-sticky-and-stands-out)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[What\'92s Sticky and stands out?](https://www.bakercreative.com.au/post/whats-sticky-and-stands-out)\
\
Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.\
\
[![SEO basics: Quick and easy guide for beginners (Infographic)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab7e86e0c70c9c85103_59db0a139215eb00015df9ef_baker_creative_blog29.jpeg)](https://www.bakercreative.com.au/post/seo-basics-quick-and-easy-guide-for-beginners-infographic)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[SEO basics: Quick and easy guide for beginners (Infographic)](https://www.bakercreative.com.au/post/seo-basics-quick-and-easy-guide-for-beginners-infographic)\
\
Meet your customers where they are. It's time to get acquainted with some SEO basics.\
\
[![Brands We Love: MeUndies](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac5d73e975fad64299_5a24cddba1816d000132e24e_meunderies_blog_sml.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-meundies)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: MeUndies](https://www.bakercreative.com.au/post/brands-we-love-meundies)\
\
When asked, \'91how do you do it differently?\'92, MeUndies aren\'92t short of ways that their approach is breaking the mould.\
\
[![The Power of the Quick Win](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba488978d6485c2696_5eafc92648941597d06229c1_Quick_wins_thumb.jpeg)](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Power of the Quick Win](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.\
\
[![Brands We Love: Headspace](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab8e95b96249a4634b_59db264eaaa78100013f974f_baker_creative_blog13.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-headspace)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Headspace](https://www.bakercreative.com.au/post/brands-we-love-headspace)\
\
From their visuals to their brand voice, Headspace have found their place, their tribe and their style.\
\
[![11 Surefire Ways to Stand Out in a Competitive Market](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa455941e40a6beffd4_5b4c51cb52047e4d0922ede9_stand_out_brand.jpeg)](https://www.bakercreative.com.au/post/11-surefire-ways-to-stand-out-in-a-competitive-market)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[11 Surefire Ways to Stand Out in a Competitive Market](https://www.bakercreative.com.au/post/11-surefire-ways-to-stand-out-in-a-competitive-market)\
\
Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.\
\
[![Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc4ff6f92025e668e2cf_leadmagnets.webp)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.\
\
## Go-To Skincare Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
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Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
September 24, 2018\
\
# Brands We Love: Go-To Skincare\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
\
[Brand Voice](https://www.bakercreative.com.au/blog-tags/brand-voice)\
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[Research](https://www.bakercreative.com.au/blog-tags/research)\
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[Brand Colours](https://www.bakercreative.com.au/blog-tags/brand-colours)\
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[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
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[Brand Positioning](https://www.bakercreative.com.au/blog-tags/brand-positioning)\
\
![Brands We Love: Go-To Skincare](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab54a8d6088db742d8_622adc7d8e3b053ce10d181a_article-lg.jpeg)\
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We first wrote this article in 2018, then recorded an updated podcast episode on the same topic in 2022. So, you can read or listen, (or do both) depending on your preference. [\uc0\u8205 ](https://www.gotoskincare.com/index.php)\
\
[Go-To Skincare](https://www.gotoskincare.com/index.php) is a shining example of branding done really well.\
\
After being sucked in by their clever copy, I placed an order a few years back and loved everything about their customer experience, from their confirmation emails through to their packaging design. In fact, their mirror sticker is still sitting pretty in my bathroom right now. So, it was only a matter of time 'til they ended up on our blog as a \'91brand we love\'92.\
\
While they\'92re doing a lot right, today I wanted to focus on 3 things I love about this peach clad brand.\
\
## 1\\. They have a distinctive voice & message.\
\
Go-To\'92s brand story is all about simplicity and fun\'97 a range of \'91go-to\'92 products that have done away with complicated ingredients that no one can pronounce. Their limited colour palette, minimal designs, uncomplicated product line and easy to understand copy all speak to this idea of \'91simple is better\'92.\
\
But, while I love their refreshing approach to skincare, I think their brand voice and personality is what has really differentiated their brand. Go-to\'92s brand voice is wonderfully witty, funny, down to earth. Unlike the juggernauts of the skincare industry, Go-to aren\'92t afraid to be a little bit silly. This tack may have turned off some people, but I have no doubt that their unique voice and personality has also helped them to stand out and build a loyal following too.\
\
**The takeaway:** Build your brand around a core idea or message that is easy for people to understand and remember, and don\'92t be afraid to inject some personality into into your copy if you want to stand out.\
\
## 2\\. They create experience peaks.\
\
Did you know that, after the initial excitement of ordering a product wears off, it\'92s very likely your customers will feel a pang of buyer\'92s remorse? This is especially true for higher priced items, and for products or services that don\'92t provide instant results or gratification.\
\
Go-to know that the customer experience extends well beyond the point where money exchanges hands and have created \'91peaks\'92 or ways to delight post-sale.\
\
First, they keep the buyer in the loop about the progress of their order. Two emails are sent post-purchase, one to confirm the order and another when it is shipped with a tracking number. This by itself is not unusual (although appreciated). It was actually the the copy in the email messages that made me smile and laugh out loud.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab54a8d6088db74306_5ba885795bf4f8eccc558e9f_go-to-email-example.jpeg)\
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When the package of goodies does arrive on the customer\'92s doorstep, Go-to elevates the excitement of the unboxing experience. The brand knows that either this is a special gift, or the person has treated themselves to new products and have been waiting patiently to receive them. They know it\'92s likely to be a highlight of their day, so they use small details, like quippy statements on the outside of the parcel and little surprise gifts like mirror stickers, cosmetics bags and fortune cookies to turn what could have been a pretty ordinary moment, into a remarkable, memorable one.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab54a8d6088db74302_5ba87d4f95de540b24a34d47_go_to_skincare.jpeg)\
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@gotoskincare\
\
**The takeaway:** We tend to remember things that are surprisingly good or surprisingly bad. By understanding how your customer is likely feeling before, during and after the sale, you can create peak, memorable moments that delight your customers.\
\
## 3\\. They know their customers. Really well.\
\
The Go-to team know that great marketing begins by answering the question \'93what do my customers need to believe in order to buy my products or services?\'94\
\
Their customers already have a whole lot of expectations, beliefs and ideas about their problem before they even encounter their products, so they spend time engaging with buyers, understanding what these are, addressing them and educating them about how their products are a great solution.\
\
Go-to are really good at speaking to their audience\'92s pain points, highlighting common misconceptions and educating customers about the ingredients, science and benefits behind their products. You can see this in the easy to understand facts, transformation stories and testimonials sprinkled throughout their social media and website.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab54a8d6088db7430b_5ba889326ff6a3639522fedc_Artboard%25201.png)\
\
@gotoskincare\
\
**The takeaway:**\'a0Get to know your customers really well. What do they already believe? What do they\'a0need to believe in order to want your products or services? What questions do they have? Once you understand any misconceptions or questions they could have, you can find a way to address these in your marketing.\
\
Go-to has become my go-to for branding inspiration and I hope their strategies inspire you in your entrepreneurial journey! Did any of these ideas strike a chord with you? I'd love to hear from you! Leave me a comment and tell me how you could make these strategies work in your business.\
\
Images: [gotoskincare.com](https://www.gotoskincare.com/) & [@gotoskincare](https://www.instagram.com/gotoskincare).\
\
## Continue Reading\
\
[![9 Essential Tips For Creative & Effective Packaging Design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf42114a3d4e5cbe80_59db1ed5aaa78100013f8fad_baker_creative_blog9.jpeg)](https://www.bakercreative.com.au/post/essential-tips-for-effective-packaging-design)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[9 Essential Tips For Creative & Effective Packaging Design](https://www.bakercreative.com.au/post/essential-tips-for-effective-packaging-design)\
\
Packaging design contributes to brand experience, so make it user-friendly, creative & eye-catching.\
\
[![Content Marketing: A Crash Course](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf49ae30939304fd6c_59db246a9215eb00015e065c_baker_creative_blog15.jpeg)](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Content Marketing: A Crash Course](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
You've heard content is king, but what is content marketing and is it really an effective marketing strategy?\
\
[![11 Surefire Ways to Stand Out in a Competitive Market](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa455941e40a6beffd4_5b4c51cb52047e4d0922ede9_stand_out_brand.jpeg)](https://www.bakercreative.com.au/post/11-surefire-ways-to-stand-out-in-a-competitive-market)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[11 Surefire Ways to Stand Out in a Competitive Market](https://www.bakercreative.com.au/post/11-surefire-ways-to-stand-out-in-a-competitive-market)\
\
Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.\
\
[![The Simple Hack That's\uc0\u8200 Guaranteed to Strengthen Your Message](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abbb81696d9ef86d860_5c5fdd0d06c32b3303aa7ed3_how_to_collect_customer_feedback.jpeg)](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The Simple Hack That's\uc0\u8200 Guaranteed to Strengthen Your Message](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message)\
\
Want to write copy that people can't get enough of? This simple hack will help you get to know what your customers really desire.\
\
[![Why it\'92s time to ditch your newsletter](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf254e9506f7029c0d_5dad1be54a50f26af6aa1b96_why_ditch_newsletter_cta.jpeg)](https://www.bakercreative.com.au/post/why-its-time-to-ditch-your-newsletter)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Why it\'92s time to ditch your newsletter](https://www.bakercreative.com.au/post/why-its-time-to-ditch-your-newsletter)\
\
Is your newsletter call to action stifling your email list growth? Discover 3 simple fixes to elevate your email marketing game.\
\
[![The Hidden Costs of Website Builds](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665444c1733d66dc2466f298_hidden_cost_website_build.webp)](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Hidden Costs of Website Builds](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.\
\
[![Could This Science-Backed Model Change the Way You Sell?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae8e95b96249a46887_5d9af841a6d18b32c5716998_system_model_decision_making.jpeg)](https://www.bakercreative.com.au/post/could-this-science-backed-model-change-the-way-you-sell-to-your-customers)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Could This Science-Backed Model Change the Way You Sell?](https://www.bakercreative.com.au/post/could-this-science-backed-model-change-the-way-you-sell-to-your-customers)\
\
We take a look at how we can use neuroscience to understand consumer decision making and create high-converting websites.\
\
[![This is How You Build Trust Online](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abbba382bb7d3fc4932_5c84e60440945a5eb1de1794_building_trust_website.jpeg)](https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[This is How You Build Trust Online](https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online)\
\
Your website is often the first place you start to build trust with your audience. Here are 6 ways to build trust online.\
\
[![3 Types of Content You Need to Be Creating Right Now](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa5554fe30bfda914ad_5e8adce33d54a96f58c28503_178-BakerCreative-191106-JWyldthumb.jpeg)](https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[3 Types of Content You Need to Be Creating Right Now](https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now)\
\
Want to create a brand more bingeworthy than the Tiger King? You need to be using these 3 types of content in your strategy.\
\
[![Brands We Love: Snowe Home](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac2306e06b840fce45_5dd2698f7a766d76f8b390f0_BrandsWeLoveSnoweHome.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-snowe-home)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brands We Love: Snowe Home](https://www.bakercreative.com.au/post/brands-we-love-snowe-home)\
\
The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.\
\
## Headspace Branding Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
\
June 28, 2017\
\
# Brands We Love: Headspace\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
\
[Supporting Graphics](https://www.bakercreative.com.au/blog-tags/supporting-graphics)\
\
![Brands We Love: Headspace](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab8e95b96249a4634e_59db3659f56f15000140665e_bc_blog3.jpeg)\
\
The best way to learn more about branding is to understand the strategies behind the brands that do it best.\
\
This segment pays homage to those brands (big and small) that are kicking goals with their brands\'97from their visuals to their brand voice, these people have found their place, their tribe and their style.\
\
The brainchild of a sports scientist turned monk and an advertising exec, Headspace\'92s mission is to \'91improve the health and happiness of the world\'92, and with millions of users worldwide, it seems they are well on track to achieve that goal.\
\
From a branding perspective, Headspace is doing a lot of things right, but let\'92s take a look at 3\'a0things we love about this brand.\
\
## 1\\. They\'92ve nailed their visuals\
\
Sure, the illustrations are pretty cute, but they are more than that. There are few brands who have committed to using illustration (and who use it well) throughout every aspect of their marketing. Headspace is building in brand memorability through its unique, whimsical illustration style. Illustrations can communicate complex or abstract concepts creatively, making it perfect for explaining the topic of meditation.\
\
Most people who are looking into meditation or mindfulness are going to be looking for a solution to their problem\'97 fatigue, depression, lack of creativity, anxiety, stress. Essentially, they are searching for happiness.\'a0Headspace have created a friendly, accessible and relatable look and feel for their brand, so they can sell this end goal of happiness. From their font choices, to their illustration style and colour palette, every element oozes happiness.\
\
![headspace_website_example_baker_creative_brands_we_love](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab8e95b96249a4660e_63a26e6bfdf82f6c1643ad6e_5948ceb9f41044298e14de7f_Screen%252520Shot%2525202017-06-20%252520at%2525203.28.25%252520PM.png)\
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## 2\\. They keep it simple and user friendly\
\
From their straightforward copy to their facebook ads, website design and app design, Headspace\'92s m.o. seems to be \'91say more with less.\'92 Their website features clear calls to action and simple, straightforward copy, making it easy for people to learn, digest and understand what Headspace do. They\'92ve also invested in several engaging videos to help people to learn about their product.\
\
![headspace_website_cta_baker_creative](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab8e95b96249a46605_63a26e6bfdf82f167e43ad6f_5948d9d35a619929aca366e9_headspace_brand_website_cta_baker_creative.jpeg)\
\
Take a look at the facebook ad below. They\'92ve avoided the temptation to say too much, and instead, focused on the transformation.\
\
![headspace_ad_example_baker_creative_brands_we_love](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab8e95b96249a46600_63a26e6bfdf82f80fb43ad70_C6I8DNfTVwxomfEOANkwKDxnniHeCGu78WG_5FSu2xD2Okyg3nZFqp9qMK7AcjWRdDjVFuEUBY7Z9GSB9tNZrslGwLZrTrbvNqWsSb3awCRjYqks4I4utRdLyXdo1dAWuOmSEa6a.png)\
\
## **3\\. They give before they get**\
\
Consumers are a sceptical bunch, even with low cost items. Headspace offer a free trial to give their potential customers a taste of their paid product.\
\
This freebie allows Headspace to build trust with their potential customers. They\'92re sharing a basic level of their product for free, knowing that if that person has a great experience and they want more, they will be likely to move onto their paid services. Because their potential customer enters their email and name in order to get the freebie, Headspace also has the opportunity to build a relationship via email as well. This helpful free content is a perfect way to build brand awareness, trust and authority within their industry.\
\
What do you think about the headspace brand? Is there anything they do that you can apply to your own brand? Tell me in the comments!\
\
[Find out more about Headspace here.](https://www.headspace.com/)\
\
## Continue Reading\
\
[![Why marketing is like dating (and how to get customers to swipe right)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf3d85f1337c852bb3_5e5349f27488c2a79e4362b3_milk-bowl-love-hearts.jpeg)](https://www.bakercreative.com.au/post/fill-your-calendar-with-these-customer-attraction-hacks)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Why marketing is like dating (and how to get customers to swipe right)](https://www.bakercreative.com.au/post/fill-your-calendar-with-these-customer-attraction-hacks)\
\
Attracting your dream clients isn\'92t unlike attracting your dream partner. Here's how you can use your love life hacks to fill your calendar.\
\
[![The Simple Hack That's\uc0\u8200 Guaranteed to Strengthen Your Message](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abbb81696d9ef86d860_5c5fdd0d06c32b3303aa7ed3_how_to_collect_customer_feedback.jpeg)](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The Simple Hack That's\uc0\u8200 Guaranteed to Strengthen Your Message](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message)\
\
Want to write copy that people can't get enough of? This simple hack will help you get to know what your customers really desire.\
\
[![The Power of the Quick Win](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba488978d6485c2696_5eafc92648941597d06229c1_Quick_wins_thumb.jpeg)](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Power of the Quick Win](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.\
\
[![Brands We Love: Help Scout](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe86e0c70c9c845c7_5c050977770c2e3c8f3bf217_help_scout_sm.png)](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Help Scout](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
\
From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.\
\
[![What\'92s Sticky and stands out?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abeb026638da1d40071_5d3d6f0039785e7424739bbf_icecream_sticky.jpeg)](https://www.bakercreative.com.au/post/whats-sticky-and-stands-out)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[What\'92s Sticky and stands out?](https://www.bakercreative.com.au/post/whats-sticky-and-stands-out)\
\
Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.\
\
[![Why it\'92s time to ditch your newsletter](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf254e9506f7029c0d_5dad1be54a50f26af6aa1b96_why_ditch_newsletter_cta.jpeg)](https://www.bakercreative.com.au/post/why-its-time-to-ditch-your-newsletter)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Why it\'92s time to ditch your newsletter](https://www.bakercreative.com.au/post/why-its-time-to-ditch-your-newsletter)\
\
Is your newsletter call to action stifling your email list growth? Discover 3 simple fixes to elevate your email marketing game.\
\
[![Content Marketing: A Crash Course](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf49ae30939304fd6c_59db246a9215eb00015e065c_baker_creative_blog15.jpeg)](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Content Marketing: A Crash Course](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
You've heard content is king, but what is content marketing and is it really an effective marketing strategy?\
\
[![8 Ways to Elevate Your Website Copy](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8b81696d9ef86c530_5a5d5a303e2b760001e1cd83_writebettercontent_img_sm.jpeg)](https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[8 Ways to Elevate Your Website Copy](https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy)\
\
Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.\
\
[![3 powerful hacks to turn your website into a lead machine](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc1f1445ad953b5337fc_3powerhacks-img.webp)](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[3 powerful hacks to turn your website into a lead machine](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
\
Three powerful, yet simple hacks for encouraging more conversions on your website.\
\
[![The Hidden Costs of Website Builds](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665444c1733d66dc2466f298_hidden_cost_website_build.webp)](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Hidden Costs of Website Builds](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.\
\
## Heaps Normal Branding\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
January 31, 2022\
\
# Brands We Love: Heaps Normal\
\
[Brand Narrative](https://www.bakercreative.com.au/blog-tags/brand-narrative)\
\
[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
\
[Brand Colours](https://www.bakercreative.com.au/blog-tags/brand-colours)\
\
[Brand Storytelling](https://www.bakercreative.com.au/blog-tags/brand-storytelling)\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
[Supporting Graphics](https://www.bakercreative.com.au/blog-tags/supporting-graphics)\
\
![Brands We Love: Heaps Normal](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe461a327c1b86367_61f71da669dfafa864dee703_article-lg.jpeg)\
\
Let\'92s face it, branding can feel fluffy, intangible and abstract at times. Which is why we love looking at practical examples of branding in action, because it grounds theory and concepts in reality. Brands We Love is one of our favourite segments (and yours), because there\'92s so much we can learn from brands who are doing a great job at standing out in their space. Today\'92s brand is Heaps Normal, an Australian non-alcoholic beer.\
\
\uc0\u8205  **We discuss:**\
\
- How Heaps Normal have created a differentiated message, even amongst the giant beer brands like Heineken and Carlton.\
- Trends that have played a role in the adoption of Heaps Normal and their product.\
- How Heaps Normal have used their brand strategy to build a summery, nostalgic, Australian-inspired visual identity.\
\
\
**Links and resources:**\
\
- Learn more about [Heaps Normal,](https://heapsnormal.com/) follow [@heapsnormal](https://www.instagram.com/heapsnormal/) or [find a stockist](https://heapsnormal.com/pages/stockists) (for y'know, research purposes)\
- Follow us on Instagram: [@baker\\_creative](https://www.instagram.com/baker_creative/) [@brand.led](https://www.instagram.com/brand.led/)\
- Find out more about Baker Creative and our services at [bakercreative.com.au](https://www.bakercreative.com.au/)\
\
Make sure you subscribe so you don\'92t miss out on any future episodes.\
\
And, if you enjoyed this episode, we\'92d be so grateful if you showed your support by giving us a 5 star rating. It only takes a minute and it will help other people find our podcast.\
\
## Continue Reading\
\
[![How to Simplify Your Marketing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab3554fe30bfda9228d_62008a5c07390baece7c520e_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-simplify-your-marketing)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Simplify Your Marketing](https://www.bakercreative.com.au/post/how-to-simplify-your-marketing)\
\
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.\
\
[![How to Identify & Attract Your Ideal Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab3e5bcbcb3cb1bdd7e_59eaf81041b4090001b507a6_Attracting_Ideal_Clients_Thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Identify & Attract Your Ideal Customers](https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers)\
\
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.\
\
[![6 Ways To Define Your Specialty](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7254e9506f7028c4b_6270b64793971c5e950e63d9_article-sm.jpeg)](https://www.bakercreative.com.au/post/6-ways-to-define-your-specialty)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[6 Ways To Define Your Specialty](https://www.bakercreative.com.au/post/6-ways-to-define-your-specialty)\
\
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.\
\
[![Finding Your Brand Personality: Part 2](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab0436f4e870a0c3b79_619f468910e4a8794381d3ec_article-sm.jpeg)](https://www.bakercreative.com.au/post/finding-your-brand-personality-part-2)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Finding Your Brand Personality: Part 2](https://www.bakercreative.com.au/post/finding-your-brand-personality-part-2)\
\
This is part two of our episodes on brand personality, where we\'92re sharing why this is an unmissable part of your strategy.\
\
[![Customer Research: Not Just For Big Brands](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae2d6aa277b355e7aa_616fdc966828ed463e308063_article-sm.jpeg)](https://www.bakercreative.com.au/post/customer-research-not-just-for-big-brands)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Customer Research: Not Just For Big Brands](https://www.bakercreative.com.au/post/customer-research-not-just-for-big-brands)\
\
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.\
\
[![Why Your Brand Needs to Pick a Fight](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abee09b142b145736ed_5d636740f5049afa7d9fda78_brand_villain_enemy.jpeg)](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Why Your Brand Needs to Pick a Fight](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
Just like your favourite books and movies, every great brand story has its own powerful villain too.\
\
[![Uncovering Your Brand\'92s Big Idea](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc7dc261703a610b5d_615eb6a785a32195bded7ba4_article-sm%2520(1).jpeg)](https://www.bakercreative.com.au/post/uncovering-your-brands-big-idea)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Uncovering Your Brand\'92s Big Idea](https://www.bakercreative.com.au/post/uncovering-your-brands-big-idea)\
\
Your brand\'92s big idea is your take on what your customer deserves to be, do or have. In this episode, we\'92re diving into the concept of a Big Idea.\
\
[![Brands We Love: Ritual](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a466c1_615eba3a84b66f6f77517bcc_article-sm%2520(2).jpeg)](https://www.bakercreative.com.au/post/brands-we-love-ritual)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Ritual](https://www.bakercreative.com.au/post/brands-we-love-ritual)\
\
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.\
\
[![Brands We Love: Scratch](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aacd7d1d11ec8c2ba9f_620b54b60bba778be143e7ea_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-scratch)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Scratch](https://www.bakercreative.com.au/post/brands-we-love-scratch)\
\
This week we\'92re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.\
\
[![Is Your Brand Tapping Into Tension?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab57af638b24b3418fd_615695aaa836fe29e652704d_5f1fbc4141c5c9499d3b342b_Balloon.jpeg)](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Is Your Brand Tapping Into Tension?](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.\
\
## Help Scout Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
December 3, 2018\
\
# Brands We Love: Help Scout\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
\
[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
\
[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
\
![Brands We Love: Help Scout](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe86e0c70c9c845cb_5c050976e711e4af4c396feb_Help_scout_lg.png)\
\
Have you ever stumbled across a brand you would gladly buy from, only you don't actually need what they sell?\uc0\u65279 \
\
This is exactly how I feel about [Help Scout](https://www.helpscout.net/). Even though we don\'92t need a customer help desk at the moment, I almost wish we did just so we could jump on the Help Scout bandwagon!\
\
Help Scout are on a mission to create companies that customers love. They have made a name for themselves with help desk software that elevates and personalises customer service.\
\
I\'92ve been following Help Scout for a few years now (and taking notes!), so today I want to share 3 big lessons I think we can all learn from the brand experience pros.\
\
## They know what their customers really want\
\
Help Scout are wonderful at addressing their customers\'92 challenges and desires and it\'92s clear that they have thoughtfully planned their website design and copy with this in mind.\
\
They know that their ideal customers want to be known for delivering exceptional service experiences, so instead of selling \'93help desk software\'94 they\'a0sell \'93tools for the world's most customer-centric businesses.\'94\
\
Do people want to buy help desk software? Not really. But, would they like to be one of the world\'92s most customer-centric businesses? Absolutely.\
\
[![help_scout_brand_strategy](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe86e0c70c9c845e5_5c04f7eaedfcdc3527e752ab_help_scout_customer_happiness_brands.jpeg)](https://www.helpscout.net/)\
\
They are also very clear on their customer\'92s biggest painpoints. Check out these copy snippets from their website\'97\
\
**Challenge: Our customers don\'92t respond well to generic support emails.**\
\
\'93Replace robo-emails and ticket numbers with emails that were clearly sent by a real person.\'94\
\
**Challenge:\'a0New software is challenging to use and time-consuming to set-up**\
\
\'93A better experience for your customers, fewer headaches for your team. You'll be set up in minutes.\'94\
\
\'93Let\'92s face it: new software can be scary. Our friendly team of customer champions is committed to helping you succeed at every step.\'94\
\
Help Scout\'92s focus on customer experience doesn\'92t end with their copy. Their website design is clean and easy to navigate\'97an especially difficult task for a website with a lot of information and pages!\
\
You don\'92t have to scroll past their main navigation menu to see that they have carefully anticipated and selected the information that is most important to their customers. They haven\'92t tried to cram every page into their main menu\'97the rest of their \'91less important\'92 content is sitting pretty in the footer. And, they also serve up some clear, actionable calls to action to \'91sign up\'92 or \'91request a demo\'92 so visitors know what their next steps should be. These smart inclusions help guide customers through a complex website with ease.\
\
![help_scout_brand_copy_website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe86e0c70c9c845da_5c04f952b1366f423f83c86f_brands_we_love_help_scout.jpeg)\
\
**The takeaway:** Many businesses are so close to what they do that they forget to take a step back and look at their website from their customer\'92s perspective. Do you know who your customers want to be, or what they desire most? Can you anticipate their needs and identify their challenges? Knowing the answers to these questions can elevate your website design, copy and, as a result, your sales.\
\
## They are the masters of social proof\
\
It\'92s unbelievable that we base many of our day-to-day purchasing decisions on reviews from strangers, but there is no doubt that testimonials, success stories and reviews are incredibly influential in the sales process.\
\
Help Scout do a great job of using customer success stories throughout their website to overcome customer objections and build trust. These testimonials are a mix of written and video testimonials. While both types are effective, the video testimonials are especially powerful at explaining how real businesses have been transformed by the software because they\'92re delivered in the customer\'92s own words.\
\
![help_scout_brand_testimonials](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe86e0c70c9c845df_5c04f9d8779786ab0e11b490_brand_strategy_help_scout.jpeg)\
\
Help Scout complement these testimonials with statistics about the size of their customer base and logos from some of their well-known clients. Together, all of this social proof forms a compelling sales pitch for the brand.\
\
**The takeaway:** Social proof is incredibly powerful in building trust with your website visitors. Have some well-known clients? Use their logos to add credibility by association. And, no matter who your clients are, testimonials are a wonderful tool for overcoming customer objections about your product or service.\
\
## They humanise their brand by showing off their team\
\
Head over to Help Scout\'92s about page, and you won\'92t find their senior executives. Instead, they showcase their team of \'91Customer Champions\'92\'97 the remote workforce that their customers are likely to engage with everyday when requesting support and asking questions. Help Scout deliberately show their team throughout their website to drive home the point that there are real people behind the screen.\
\
Not all of their photos are professional snaps either, some are selfies and they show the team doing what they love\'97 skiing, playing with their dog, at the beach and even taking a nap!\
\
So many business owners are reluctant to show off who they are. They are worried that putting up a photo of themselves or their team is self indulgent, corny, or will distract from what they do or sell. On the contrary, showing who you are builds connection and rapport. It shows that you\'92re real, genuine people who care about more than sales.\
\
**The takeaway:** Never forget that people buy from people, especially people who are like them. Your photos can build trust by providing a glimpse into how your products are made, what it\'92s like to work with you and who is on the other end of the phone. While professional photos are always a great investment, Help Scout\'92s team shots are proof that unstaged, DIY photos can add an extra layer of authenticity and can be equally as impactful.\
\
[![help_scout_brand_team_photos](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe86e0c70c9c845e8_5c04fb0d7d96504b1c2b7aa3_help_scout_team_image.jpeg)](https://www.helpscout.net/about/)\
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Help Scout are students of brand experience, and it shows in their website content choices and design. Every element has been carefully chosen to build connection with their customers, sell their value and make it easy to find information. I hope these lessons will inspire you as you build your own customer-centric business.\
\
Now, I'd love to hear from you! Did any of these strategies stand out to you? Will you be implementing these in your business? Let me know in the comments!\
\
## Continue Reading\
\
[![Brands We Love: Up](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac55941e40a6bf06ed_5f0d553238f5c4abc7abf20c_Up-blogimage.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-up)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Up](https://www.bakercreative.com.au/post/brands-we-love-up)\
\
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.\
\
[![3 powerful hacks to turn your website into a lead machine](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc1f1445ad953b5337fc_3powerhacks-img.webp)](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[3 powerful hacks to turn your website into a lead machine](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
\
Three powerful, yet simple hacks for encouraging more conversions on your website.\
\
[![The Power of the Quick Win](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba488978d6485c2696_5eafc92648941597d06229c1_Quick_wins_thumb.jpeg)](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The Power of the Quick Win](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.\
\
[![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Types of Proof to Use on Your Website](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![This is How You Build Trust Online](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abbba382bb7d3fc4932_5c84e60440945a5eb1de1794_building_trust_website.jpeg)](https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[This is How You Build Trust Online](https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online)\
\
Your website is often the first place you start to build trust with your audience. Here are 6 ways to build trust online.\
\
[![The 7 secrets of successful websites](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677ca7237e56c11ebdf8b85_66399ab98e95b96249a46d35_59db097ff56f150001404ac3_baker_creative_blog10%20copy.webp)](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The 7 secrets of successful websites](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
\
Building a website? These seven essential features will make it a roaring success.\
\
[![3 Types of Content You Need to Be Creating Right Now](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa5554fe30bfda914ad_5e8adce33d54a96f58c28503_178-BakerCreative-191106-JWyldthumb.jpeg)](https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[3 Types of Content You Need to Be Creating Right Now](https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now)\
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Want to create a brand more bingeworthy than the Tiger King? You need to be using these 3 types of content in your strategy.\
\
[![How to Plan Your Website Like a Pro](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab742114a3d4e5cc9ca_5a6e7b4c3656aa0001ef4b31_planning_your_website_strategy.jpeg)](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Plan Your Website Like a Pro](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
Whether you\'92re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.\
\
[![Brands We Love: Everlane](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa5d73e975fad64172_5ad49d80fee74e4d759ee0fa_blog_thumb_everlane.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-everlane)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Everlane](https://www.bakercreative.com.au/post/brands-we-love-everlane)\
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The best way to become a standout brand is to learn from those we love. Here, we examine why Everlane has had incredible success.\
\
[![Brands We Love: Snowe Home](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac2306e06b840fce45_5dd2698f7a766d76f8b390f0_BrandsWeLoveSnoweHome.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-snowe-home)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Snowe Home](https://www.bakercreative.com.au/post/brands-we-love-snowe-home)\
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The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.\
\
## Jenna Kutcher's Brand Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
May 16, 2017\
\
# Brands We Love: Jenna Kutcher\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
\
[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
\
![Brands We Love: Jenna Kutcher](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab488978d6485c1739_59db3671bcf399000193dccd_bc_blog6.jpeg)\
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We all have brands we love, so why not learn from them?\
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This segment pays homage to those brands (big and small) that are kicking goals with their brands\'97from their visuals to their brand voice, these people have found their place, their tribe and their style.\
\
I spied Jenna in a nighttime scroll through instagram. As usual, I was in a social media stupor and I can\'92t remember exactly how I found her,\'a0but somewhere in the maze of clicking on things that interested me I saw a post\'a0from Jenna Kutcher.\
\
Jenna is a photographer, painter and educator from Wisconsin in the US, which, for those of you playing at home, is nestled south of Ontario, Canada and right above Illinois in the States. Kane and I made it to Chicago and Toronto on our travels but never to anywhere in Wisconsin\'97something to add to the list for next time! Jenna is doing lots of great stuff in her business (her 106 000 followers on\'a0[instagram](https://www.instagram.com/jennakutcher/)\'a0certainly think so), but here are 3 things I loved about her brand.\
\
## 1\\. She has oodles of personality\
\
Jenna\'92s personality is written all over her website, quite literally in her words, but also in her visual identity. I love how she\'92s deviated from the classic and sophisticated style so many wedding photographers opt for, making her visual identity warm, down to earth and relatable. She\'92s achieved\'a0this through\'a0using a loose handwritten typeface, using colour selectively and using lots of imagery and video of her and her workspace. Jenna has also kept her brand voice conversational and fun as she shares her thoughts on building her business, her work and her personal life.\
\
I wasn\'92t on Jenna\'92s site for long, but she made an instant impression through her beautiful website experience and by using every opportunity to tell me about herself and the things that make her different.\
\
_The gist: Don\'92t be afraid to inject some \'91you\'92 into your brand._\
\
![jenna_kutcher_brand_personality](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab488978d6485c1789_63a26efd81600aca418daf6a_58f593397da6d23d91e2a1b1_jenna_kutcher_baker_creative_personailty.jpeg)\
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\uc0\u8205  _\u8205 \u55357 \u56567 \'a0from jennakutcher.com_\
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\uc0\u8205 \
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## 2\\. She\'92s not afraid to sell\
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Jenna\'92s got a range of products, courses and, of course photography services, and she\'92s not afraid to ask for the sale. But, just like Jenna\'92s free content, she makes things less salesy by keeping her tone of voice real and relatable, keeping her audience\'92s pain points in mind and focusing on the value she\'92s providing.\
\
_The gist: No slimy salespeople required\'97 keep your sales pitch conversational, know your customers' pain points and share the value of what you do._\
\
![jenna_kutcher_brand_selling](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab488978d6485c1781_63a26efd81600a6df88daf68_58f593637da6d23d91e2a1b2_jenna_kutcher_baker_creative_sell.jpeg)\
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\uc0\u8205  _\u8205 \u55357 \u56567 \'a0from jennakutcher.com_\
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\uc0\u8205 \
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## 3\\. She\'92s not perfect\
\
Just like every other human on Earth, Jenna makes mistakes and hasn\'92t had the perfect path to success. No one expects perfection from anyone, but they do expect honesty. Transparency breeds trust, and Jenna does this well through sharing who she is and where she\'92s come from.\
\
A lot of startups and entrepreneurs (myself included) build a\'a0businesses around a dream or passion. Sometimes your passion isn't\'a0exactly where you've\'a0cut your teeth or earned your qualifications, so it\'92s easy to get daunted and feel like a \'91fraud\'92 when you\'92re starting out. But, every experience that you\'92ve had has given you a unique perspective and outlook. You might not have the most experience, but that doesn\'92t mean you haven\'92t worked hard to earn your place and get to where you are right now. Owning up to where you\'92ve come from, your failures,\'a0mistakes and imperfections makes you more relatable, so be refreshingly real and transparent about where you\'92ve come from.\
\
_The gist: Forget the illusions, the best way to build trust is through being transparent._\
\
![jenna_kutcher_brand_transparency](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab488978d6485c1785_63a26efd81600acb118daf69_58f5937c7da6d23d91e2a1b3_Jenna_Kutcher_transparent.jpeg)\
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\uc0\u8205  _\u8205 \u55357 \u56567 \'a0from jennakutcher.com_\
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\uc0\u8205 \
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I think we all know these things are important, but sometimes we need a little reminder (and examples) to inspire us to apply them when building our own brand! What do you love about Jenna's brand? Let me know in the comments.\
\
Want to read more about Jenna? Check out her\'a0site at\'a0[jennakutcher.com](http://jennakutcher.com/).\
\
Did you like this post? Why not share it with someone who could use some branding inspiration!\
\
All\'a0_\uc0\u55357 \u56567 \'a0from jennakutcher.com_\
\
## Continue Reading\
\
[![Brands We Love: Webflow](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad1946fd86bcf3c225_6270af6899180d4b17eca7cd_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-webflow)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Webflow](https://www.bakercreative.com.au/post/brands-we-love-webflow)\
\
In this week\'92s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.\
\
[![Are You Breaking The Norm?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa91bf441ad112d8185_621c31e0c4faf04f464f445d_article-sm.jpeg)](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Are You Breaking The Norm?](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won\'92t want to miss this episode\
\
[![How to Simplify Your Marketing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab3554fe30bfda9228d_62008a5c07390baece7c520e_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-simplify-your-marketing)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Simplify Your Marketing](https://www.bakercreative.com.au/post/how-to-simplify-your-marketing)\
\
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.\
\
[![10 Signs it\'92s Time for a Brand Evolution](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4c5241f8bf327c467_5b849667eeff4d75f026efd5_10signsyouneedarebrand_sm.jpeg)](https://www.bakercreative.com.au/post/10-signs-its-time-for-a-brand-evolution)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[10 Signs it\'92s Time for a Brand Evolution](https://www.bakercreative.com.au/post/10-signs-its-time-for-a-brand-evolution)\
\
How do you know when it\'92s time for a change? Here are 10 signs that it\'92s time for a brand overhaul.\
\
[![Less Is More: The Perks of Simplifying What You Do](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab5ebc5b14b6577f580_59f055d92af06700017d622a_lessismore_blog_sml.jpeg)](https://www.bakercreative.com.au/post/less-is-more-the-perks-of-simplifying-what-you-do)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Less Is More: The Perks of Simplifying What You Do](https://www.bakercreative.com.au/post/less-is-more-the-perks-of-simplifying-what-you-do)\
\
When you focus your offering, you can start building a reputation for something clear and specific.\
\
[![Finding Your Brand Personality: Part 2](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab0436f4e870a0c3b79_619f468910e4a8794381d3ec_article-sm.jpeg)](https://www.bakercreative.com.au/post/finding-your-brand-personality-part-2)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Finding Your Brand Personality: Part 2](https://www.bakercreative.com.au/post/finding-your-brand-personality-part-2)\
\
This is part two of our episodes on brand personality, where we\'92re sharing why this is an unmissable part of your strategy.\
\
[![Why Purpose Driven Businesses are More Successful](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf8e95b96249a47170_59f05ca166732c0001cdcfe2_purposeblog_sml.jpeg)](https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Why Purpose Driven Businesses are More Successful](https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful)\
\
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.\
\
[![Brands We Love: Ritual](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a466c1_615eba3a84b66f6f77517bcc_article-sm%2520(2).jpeg)](https://www.bakercreative.com.au/post/brands-we-love-ritual)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Ritual](https://www.bakercreative.com.au/post/brands-we-love-ritual)\
\
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.\
\
[![2 Powerful Ways To Stand Out and Sell](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4488978d6485c122c_61a9a34bd719886beb497ad6_article-sm.jpeg)](https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[2 Powerful Ways To Stand Out and Sell](https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell)\
\
[![How to Identify & Attract Your Ideal Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab3e5bcbcb3cb1bdd7e_59eaf81041b4090001b507a6_Attracting_Ideal_Clients_Thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Identify & Attract Your Ideal Customers](https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers)\
\
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.\
\
## MeUndies Brand Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
December 4, 2017\
\
# Brands We Love: MeUndies\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
\
[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
\
[Brand Voice](https://www.bakercreative.com.au/blog-tags/brand-voice)\
\
![Brands We Love: MeUndies](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac5d73e975fad6429e_5a24c70518f3020001e20bd9_meundies_brands_hero.jpeg)\
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What do bacon, wine, razors and undies all have in common? Well, if you felt the need, you could have each of these items delivered to your abode on the regular, thanks to their subscription services.\
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I never thought there\'92d be a time where we\'92d be subscribing to receive our favourite tighty whities on autopilot, but the owners of MeUndies have built a business that does just that.\
\
I think it\'92s a great idea (especially for those of us who need to be down to our last pair of granny undies to warrant a wash), but what I love more is how this company has built a distinctive, refreshing brand in a well established industry.\
\
Here\'92s what we can learn from this bottom lovin\'92 brand\'97\
\
## They are in tune with their audience\
\
I\'92m going to hazard a guess and say that MeUndies is catering for the millennial audience, and they are doing a great job. Here are some of the many ways they have aligned their brand\'92s values with their audience\'92s values\'97\
\
- They recognise that each of their buyers is\'a0unique and have created a range of underwear styles and prints that allow them to express their individuality.\
- They are transparent about where their undies are created, their factory conditions and employee benefits.\
- They are about more than sales, partnering with charities and not-for-profits to raise awareness and donate to important causes like Los Angeles LGBT Center and Make-A-Wish by creating special, individualised prints to represent each cause.\
\
## They have built a unique brand voice\
\
If you can\'92t be a little bit cheeky when selling undies, then when can you? MeUndies have created a distinctive brand voice that is casual, tongue-in-cheek, and friendly that is consistent across every channel\'97from their social media channels, to their advertising and website.\
\
## They live out their brand values\
\
A lot of companies have brand values on their websites, but there are far fewer that actually live out their values in a really actionable way. When asked, \'91how do you do it differently to others in your industry?\'92, MeUndies aren\'92t short of ways that their operations are unique, and each seem to stem from their core values.\
\
For example, their value to champion differences is clear in their extensive product lines, with \'91something for everybody\'92 and their commitment to \'91go further\'92 is seen in their commitment to giving back to their communities, charities, employees and provide exceptional customer service.\
\
With a strong brand behind them, MeUndies has gained a tribe of loyal followers who\'92ll stick by them and even leap to their defence in the face of criticism.\
\
![meundies_facebook](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac5d73e975fad642bf_5a24cd7b5e6f0700010b2e84_meundies_facebook.jpeg)\
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Now that\'92s true brand love.\
\
Photos: [MeUndies website](https://www.meundies.com/) & [facebook](https://www.facebook.com/meundies/)\
\
## Continue Reading\
\
[![How to Plan Your Website Like a Pro](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab742114a3d4e5cc9ca_5a6e7b4c3656aa0001ef4b31_planning_your_website_strategy.jpeg)](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Plan Your Website Like a Pro](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
Whether you\'92re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.\
\
[![SEO basics: Quick and easy guide for beginners (Infographic)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab7e86e0c70c9c85103_59db0a139215eb00015df9ef_baker_creative_blog29.jpeg)](https://www.bakercreative.com.au/post/seo-basics-quick-and-easy-guide-for-beginners-infographic)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[SEO basics: Quick and easy guide for beginners (Infographic)](https://www.bakercreative.com.au/post/seo-basics-quick-and-easy-guide-for-beginners-infographic)\
\
Meet your customers where they are. It's time to get acquainted with some SEO basics.\
\
[![Brands We Love: Warby Parker](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad5d73e975fad6430c_5b5e788aa7da0a3dfa5d41b8_warby_parker_brand_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-warby-parker)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Warby Parker](https://www.bakercreative.com.au/post/brands-we-love-warby-parker)\
\
We explore how Warby Parker earned the title of most innovative company, taking a look at 3 strategies that have earned them cult status.\
\
[![Brands We Love: Help Scout](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe86e0c70c9c845c7_5c050977770c2e3c8f3bf217_help_scout_sm.png)](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Help Scout](https://www.bakercreative.com.au/post/brands-we-love-help-scout)\
\
From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.\
\
[![Content Marketing: A Crash Course](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf49ae30939304fd6c_59db246a9215eb00015e065c_baker_creative_blog15.jpeg)](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Content Marketing: A Crash Course](https://www.bakercreative.com.au/post/content-marketing-a-crash-course)\
\
You've heard content is king, but what is content marketing and is it really an effective marketing strategy?\
\
[![Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc4ff6f92025e668e2cf_leadmagnets.webp)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.\
\
[![The Power of the Quick Win](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba488978d6485c2696_5eafc92648941597d06229c1_Quick_wins_thumb.jpeg)](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Power of the Quick Win](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.\
\
[![20 ways to offer incredible value in 2020](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa480dac44068f43bbc_5e2f914fff293b0947046d9d_20things_post.png)](https://www.bakercreative.com.au/post/20-ways-to-offer-incredible-value-in-2020)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[20 ways to offer incredible value in 2020](https://www.bakercreative.com.au/post/20-ways-to-offer-incredible-value-in-2020)\
\
Stop creating content that flatlines. Give your audience something they really want. Here are 20 ideas you can swipe for high-value content.\
\
[![How to fill up your calendar with paying clients (swipe this)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab92d6aa277b355ed3f_5c3b08d0bf58775245c04b87_how_to_get_new_clients.jpeg)](https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to fill up your calendar with paying clients (swipe this)](https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month)\
\
Is your biggest hurdle figuring out how you can attract new customers to your business? Use this blueprint to hit your revenue goals!\
\
[![Risky Business: Customer Beliefs That are Derailing Your Sales](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab7554fe30bfda9251f_5d50e9f0fbb413419611b328_shopping_bag_blue.jpeg)](https://www.bakercreative.com.au/post/risky-business-customer-beliefs-that-are-derailing-your-sales)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Risky Business: Customer Beliefs That are Derailing Your Sales](https://www.bakercreative.com.au/post/risky-business-customer-beliefs-that-are-derailing-your-sales)\
\
Why do customers pause instead of pulling the trigger? Uncover the customer beliefs stopping you from making more sales.\
\
## Outdoor Voices Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
March 1, 2022\
\
# Brands We Love: Outdoor Voices\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
[Brand Narrative](https://www.bakercreative.com.au/blog-tags/brand-narrative)\
\
[Brand Positioning](https://www.bakercreative.com.au/blog-tags/brand-positioning)\
\
[Brand Storytelling](https://www.bakercreative.com.au/blog-tags/brand-storytelling)\
\
[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
\
![Brands We Love: Outdoor Voices](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac436f4e870a0c38c7_621c3251cffa6d5590643c69_article-lg.jpeg)\
\
We\'92re back with another Brands We Love. This week, we\'92re talking recreation wear, with a focus on the brand Outdoor Voices.\
\
\uc0\u8205 \
\
\uc0\u8205  **You don\'92t want to miss:**\
\
- The big idea Outdoor Voices shares and how it\'92s helping them stand out in the highly competitive activewear market.\
- Why messages of small, easy wins can help you tap into new audiences.\
- How Outdoor Voices use their unique narrative to guide their entire business, from the products they sell, through to their visuals and even their team building exercises.\
\
\
**Links and resources:**\
\
- Find out more about Outdoor Voices on their [website](https://www.outdoorvoices.com/) or on [instagram](https://www.instagram.com/outdoorvoices/)\
- Follow us on Instagram: [@baker\\_creative](https://www.instagram.com/baker_creative/) [@brand.led](https://www.instagram.com/brand.led/)\
- For more visit [bakercreative.com.au](https://www.bakercreative.com.au/)\
- [Work with us](https://www.bakercreative.com.au/contact)\
\
\
## Continue Reading\
\
[![How to Simplify Your Marketing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab3554fe30bfda9228d_62008a5c07390baece7c520e_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-simplify-your-marketing)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Simplify Your Marketing](https://www.bakercreative.com.au/post/how-to-simplify-your-marketing)\
\
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.\
\
[![Is Your Brand Tapping Into Tension?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab57af638b24b3418fd_615695aaa836fe29e652704d_5f1fbc4141c5c9499d3b342b_Balloon.jpeg)](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Is Your Brand Tapping Into Tension?](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.\
\
[![Brands We Love: Jenna Kutcher](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab488978d6485c1736_59db257caaa78100013f9638_baker_creative_blog25.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-jenna-kutcher)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Jenna Kutcher](https://www.bakercreative.com.au/post/brands-we-love-jenna-kutcher)\
\
A homage to brands that are kicking goals\'97from their visuals to their voice, they have found their place, tribe and style.\
\
[![Uncovering Your Brand\'92s Big Idea](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc7dc261703a610b5d_615eb6a785a32195bded7ba4_article-sm%2520(1).jpeg)](https://www.bakercreative.com.au/post/uncovering-your-brands-big-idea)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Uncovering Your Brand\'92s Big Idea](https://www.bakercreative.com.au/post/uncovering-your-brands-big-idea)\
\
Your brand\'92s big idea is your take on what your customer deserves to be, do or have. In this episode, we\'92re diving into the concept of a Big Idea.\
\
[![2 Powerful Ways To Stand Out and Sell](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4488978d6485c122c_61a9a34bd719886beb497ad6_article-sm.jpeg)](https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[2 Powerful Ways To Stand Out and Sell](https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell)\
\
[![How to Plan for a Rebrand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab31946fd86bcf3cd3a_5de48693b0a5ed0551b31f67_start-before-you-are-ready.jpeg)](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Plan for a Rebrand](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.\
\
[![Less Is More: The Perks of Simplifying What You Do](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab5ebc5b14b6577f580_59f055d92af06700017d622a_lessismore_blog_sml.jpeg)](https://www.bakercreative.com.au/post/less-is-more-the-perks-of-simplifying-what-you-do)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Less Is More: The Perks of Simplifying What You Do](https://www.bakercreative.com.au/post/less-is-more-the-perks-of-simplifying-what-you-do)\
\
When you focus your offering, you can start building a reputation for something clear and specific.\
\
[![The Art of Repelling Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab9436f4e870a0c4327_59f158a6ffa06300013b15b0_art_repelling_customers.jpeg)](https://www.bakercreative.com.au/post/the-art-of-repelling-customers)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[The Art of Repelling Customers](https://www.bakercreative.com.au/post/the-art-of-repelling-customers)\
\
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.\
\
[![Brands We Love: Ritual](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a466c1_615eba3a84b66f6f77517bcc_article-sm%2520(2).jpeg)](https://www.bakercreative.com.au/post/brands-we-love-ritual)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Ritual](https://www.bakercreative.com.au/post/brands-we-love-ritual)\
\
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.\
\
[![10 Signs it\'92s Time for a Brand Evolution](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4c5241f8bf327c467_5b849667eeff4d75f026efd5_10signsyouneedarebrand_sm.jpeg)](https://www.bakercreative.com.au/post/10-signs-its-time-for-a-brand-evolution)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[10 Signs it\'92s Time for a Brand Evolution](https://www.bakercreative.com.au/post/10-signs-its-time-for-a-brand-evolution)\
\
How do you know when it\'92s time for a change? Here are 10 signs that it\'92s time for a brand overhaul.\
\
## Ritual Brand Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
October 11, 2021\
\
# Brands We Love: Ritual\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
\
[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
\
![Brands We Love: Ritual](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a466ce_615eba38e016bc89618d7d8f_article-lg%2520(2).jpeg)\
\
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.\
\
**We break down:**\
\
- Our take on Ritual\'92s brand blueprint, including their Big Idea and brand personality.\
- How Ritual uses their blueprint to inform their verbal identity (what they say and how they say it)\
- The extra layers of meaning in Ritual\'92s packaging design\
- Three types of product photography you\'92ll find on Ritual\'92s website and why they\'92re important\
- And lots more on how to translate strategy into design decisions\
\
\
**Links and resources:**\
\
- Follow us on Instagram: [@baker\\_creative](https://www.instagram.com/baker_creative/)\
- For more visit [bakercreative.com.au](https://www.bakercreative.com.au/)\
- Visit [Ritual's website](https://ritual.com/) and [instagram](https://www.instagram.com/ritual/)\
\
\
Make sure you hit SUBSCRIBE so you don\'92t miss out on any future episodes. And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you!\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a46714_615c120fe7164e66d53033ad_Ritual_AnalysisColours.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a4672b_615c121e7709135c96272b3e_Ritual_AnalysisTypography.png)\
\
#### Packaging\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a46717_615c124d7167667a1668f79f_Ritual_AnalysisPackaging%2520-%2520Bag%2520_%2520Materials.jpeg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a466f8_615c1259c1e15039aec00f92_Ritual_AnalysisPackaging%2520-%2520Pills.jpeg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a46700_615c12617dba261157e22aef_Ritual_AnalysisPackaging%2520-%2520Bottle.jpeg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a46711_615c138f20f1e4ccdf47e403_Ritual_AnalysisPhotography%2520-%2520Ingredients_1.jpeg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a46742_615c139814611a2a5fee0467_Ritual_AnalysisPhotography%2520-%2520Ingredients_2.jpeg)\
\
\uc0\u8205 \
\
#### Photography - Product Scenes\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a46721_615c12d853bec58cf76fb8fe_Ritual_AnalysisPhotography%2520-%2520Product%2520Scenes_2.jpeg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a4672e_615c12e363b6e1b5be180ecf_Ritual_AnalysisPhotography%2520-%2520Product%2520Scenes_1.jpeg)\
\
#### Photography - People & Product\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a46731_615c130f104f394a259a085f_Ritual_AnalysisPhotography%2520-%2520Emotion.jpeg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a4673c_615c132edf8b35576730ee61_Ritual_AnalysisPhotography%2520-%2520Studio%2520BGs.jpeg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a4673f_615c133fe73ca9bf12e7c753_Ritual_AnalysisPhotography%2520-%2520Pose.jpeg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a46705_615c131d14611a2eafee0422_Ritual_AnalysisPhotography%2520-%2520Colour.jpeg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a46724_615c137e5d476d40c90714fb_Ritual_AnalysisPhotography%2520-%2520Hands.jpeg)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a4670e_615c13c00a14985ad0e7f111_Ritual_AnalysisScientific%2520-%2520Supporting%25203D%2520Shapes.jpeg)\
\
#### Supporting\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a46745_615c13f50c4d2fa7041f98b7_Ritual_AnalysisScientific---Supporting-Icons.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a46735_615c13ffb80197d8ea499fb1_Ritual_AnalysisScientific---Supporting-Graphs.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a4670b_615c14086b9736cf0220f9b2_Ritual_AnalysisScientific---Supporting-Linework_1.png)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a4671d_615c14158e26e8805c4e6cd5_Ritual_AnalysisScientific---Supporting-Linework_2.png)\
\
## Continue Reading\
\
[![More than a logo: The difference between branding & marketing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab93d85f1337c8531cb_59db1acef56f150001405707_baker_creative_blog4.jpeg)](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[More than a logo: The difference between branding & marketing](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.\
\
[![How to Plan for a Rebrand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab31946fd86bcf3cd3a_5de48693b0a5ed0551b31f67_start-before-you-are-ready.jpeg)](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Plan for a Rebrand](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.\
\
[![Customer Research: Not Just For Big Brands](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae2d6aa277b355e7aa_616fdc966828ed463e308063_article-sm.jpeg)](https://www.bakercreative.com.au/post/customer-research-not-just-for-big-brands)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Customer Research: Not Just For Big Brands](https://www.bakercreative.com.au/post/customer-research-not-just-for-big-brands)\
\
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.\
\
[![Is Your Brand Tapping Into Tension?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab57af638b24b3418fd_615695aaa836fe29e652704d_5f1fbc4141c5c9499d3b342b_Balloon.jpeg)](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Is Your Brand Tapping Into Tension?](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.\
\
[![Should You Use Your Personal Brand\uc0\u8200 Name or Create a Business Brand\u8200 Name?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab88e81dbd897c268f0_59db2b0744723e00014fccfc_baker_creative_blog28.jpeg)](https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Should You Use Your Personal Brand\uc0\u8200 Name or Create a Business Brand\u8200 Name?](https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name)\
\
You\'92ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven\'92t landed on the name.\
\
[![Brands We Love: Jenna Kutcher](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab488978d6485c1736_59db257caaa78100013f9638_baker_creative_blog25.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-jenna-kutcher)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Jenna Kutcher](https://www.bakercreative.com.au/post/brands-we-love-jenna-kutcher)\
\
A homage to brands that are kicking goals\'97from their visuals to their voice, they have found their place, tribe and style.\
\
[![6 Ways To Define Your Specialty](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7254e9506f7028c4b_6270b64793971c5e950e63d9_article-sm.jpeg)](https://www.bakercreative.com.au/post/6-ways-to-define-your-specialty)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[6 Ways To Define Your Specialty](https://www.bakercreative.com.au/post/6-ways-to-define-your-specialty)\
\
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.\
\
[![Are You Breaking The Norm?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa91bf441ad112d8185_621c31e0c4faf04f464f445d_article-sm.jpeg)](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Are You Breaking The Norm?](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won\'92t want to miss this episode\
\
[![2 Powerful Ways To Stand Out and Sell](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4488978d6485c122c_61a9a34bd719886beb497ad6_article-sm.jpeg)](https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[2 Powerful Ways To Stand Out and Sell](https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell)\
\
[![3 Simple Steps For Attracting Better Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa53a593390f928f3f2_6225bc27f8116a7d832bc3cd_article-sm.jpeg)](https://www.bakercreative.com.au/post/3-simple-steps-for-attracting-better-customers)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[3 Simple Steps For Attracting Better Customers](https://www.bakercreative.com.au/post/3-simple-steps-for-attracting-better-customers)\
\
Some people think more customers is what they need. But more isn\'92t always better. Today we\'92re sharing 3 simple steps to attract better customers.\
\
## Scratch Brand Overview\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
January 25, 2022\
\
# Brands We Love: Scratch\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
\
[Brand Voice](https://www.bakercreative.com.au/blog-tags/brand-voice)\
\
![Brands We Love: Scratch](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aacd7d1d11ec8c2baa5_620b54b20d10b7f9d37bf11a_article-lg.jpeg)\
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Brands We Love is a segment dedicated to learning from brands who stand out in their space. This week we\'92re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.\
\
**We discuss how Scratch:**\
\
- Tells a stand-out origin story\
- Leans into a core archetype to personify their brand\
- Used their personality attributes to create a distinctive voice and visuals\
- Creates delightful, personalised experiences for their customers\
\
\
**Links and resources:**\
\
- Find Scratch on their [website](https://www.scratchpetfood.com.au/) or on [instagram](https://www.instagram.com/worldofscratch/)\
- Use the code REFHFUBQCAE8B at checkout for $20 off your first box of Scratch\
- Follow us on Instagram: [@baker\\_creative](https://www.instagram.com/baker_creative/) [@brand.led](https://www.instagram.com/brand.led/)\
- For more visit [bakercreative.com.au](https://www.bakercreative.com.au/)\
- [Work with us](https://www.bakercreative.com.au/contact)\
\
\
Make sure you subscribe so you don\'92t miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!\
\
## Continue Reading\
\
[![Are You Breaking The Norm?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa91bf441ad112d8185_621c31e0c4faf04f464f445d_article-sm.jpeg)](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Are You Breaking The Norm?](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won\'92t want to miss this episode\
\
[![How to Plan for a Rebrand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab31946fd86bcf3cd3a_5de48693b0a5ed0551b31f67_start-before-you-are-ready.jpeg)](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Plan for a Rebrand](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.\
\
[![Uncovering Your Brand\'92s Big Idea](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc7dc261703a610b5d_615eb6a785a32195bded7ba4_article-sm%2520(1).jpeg)](https://www.bakercreative.com.au/post/uncovering-your-brands-big-idea)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Uncovering Your Brand\'92s Big Idea](https://www.bakercreative.com.au/post/uncovering-your-brands-big-idea)\
\
Your brand\'92s big idea is your take on what your customer deserves to be, do or have. In this episode, we\'92re diving into the concept of a Big Idea.\
\
[![Less Is More: The Perks of Simplifying What You Do](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab5ebc5b14b6577f580_59f055d92af06700017d622a_lessismore_blog_sml.jpeg)](https://www.bakercreative.com.au/post/less-is-more-the-perks-of-simplifying-what-you-do)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Less Is More: The Perks of Simplifying What You Do](https://www.bakercreative.com.au/post/less-is-more-the-perks-of-simplifying-what-you-do)\
\
When you focus your offering, you can start building a reputation for something clear and specific.\
\
[![Why Your Brand Needs to Pick a Fight](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abee09b142b145736ed_5d636740f5049afa7d9fda78_brand_villain_enemy.jpeg)](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Why Your Brand Needs to Pick a Fight](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
Just like your favourite books and movies, every great brand story has its own powerful villain too.\
\
[![Give Them Something to Believe In](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab05cf3c36621ea28f2_5ed5f49764563100b3a6f4f0_blog-image.jpeg)](https://www.bakercreative.com.au/post/give-them-something-to-believe-in)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Give Them Something to Believe In](https://www.bakercreative.com.au/post/give-them-something-to-believe-in)\
\
This extra layer of meaning can help your customers understand how your brand can fit into their lives.\
\
[![2 Powerful Ways To Stand Out and Sell](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4488978d6485c122c_61a9a34bd719886beb497ad6_article-sm.jpeg)](https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[2 Powerful Ways To Stand Out and Sell](https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell)\
\
[![Should You Use Your Personal Brand\uc0\u8200 Name or Create a Business Brand\u8200 Name?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab88e81dbd897c268f0_59db2b0744723e00014fccfc_baker_creative_blog28.jpeg)](https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Should You Use Your Personal Brand\uc0\u8200 Name or Create a Business Brand\u8200 Name?](https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name)\
\
You\'92ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven\'92t landed on the name.\
\
[![Uncover Your Brand Difference With This Proven Method](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abd2306e06b840fe363_5cbe4c44a134f6aa8202892a_brand_difference.jpeg)](https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Uncover Your Brand Difference With This Proven Method](https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method)\
\
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.\
\
[![More than a logo: The difference between branding & marketing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab93d85f1337c8531cb_59db1acef56f150001405707_baker_creative_blog4.jpeg)](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[More than a logo: The difference between branding & marketing](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.\
\
## Snowe Home Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
November 18, 2019\
\
# Brands We Love: Snowe Home\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
\
[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
\
[Brand Voice](https://www.bakercreative.com.au/blog-tags/brand-voice)\
\
[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
\
![Brands We Love: Snowe Home](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac2306e06b840fce4a_5dd2694b9c3287ea46c64862_BrandsWeLoveSnowe.jpeg)\
\
If your idea of the perfect night is a dinner party at home with friends, and you\'92d rather buy ridiculously comfortable sheets instead of spending a night on the town, your heart might just skip a beat when you learn more about today\'92s Brand We Love.\
\
[Snowe](https://snowehome.com/) has earned a reputation for delivering affordable, yet high quality homewares to a millennial market. There\'92s lots to love about Snowe, but here are 4 things I think they\'92re doing really well (and what we can all learn from them).\
\
## 1\\. Binge-worthy product descriptions\
\
If more brands put the same level of effort into their product descriptions as Snowe, I\'92d be whipping out my wallet way more often. Their product descriptions go beyond features to describe the aspirational lifestyle and benefits their customers prize most.\
\
Why do they work? First, they are filled with sensory words\'97 soft, fluffy, crisp, plush, lightweight\'97 that instantly help online buyers to imagine what having it will actually feel like.\
\
Second, Snowe\'92s descriptions paint vivid usage situations, getting to the core of what their customers really aspire to be, do and have. From poolside hangs to dinner parties with friends, they do a great job at selling the affordable-luxury lifestyle that their customers want.\
\
I also love that when talking about the product features, they explain why that feature matters. For example, they don\'92t just say \'93a built in loop\'94, they say \'93a built in loop for easy hanging.\'94 And it\'92s not just \'93premium 18/10 Italian stainless steel\'94, but \'93premium 18/10 Italian stainless steel \\[that\\] resists stains and rust.\'94 The devil is in the details.\
\
[![snowe home website screenshot of product description](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad2306e06b840fce71_5dd2673699141d792860eef3_Screen%2520Shot%25202019-11-18%2520at%25205.40.47%2520pm.png)](https://snowehome.com/products/beach-towel-sunny-stripe?variant=41792390292) [snowehome.com](http://snowehome.com/)\
\
#### \uc0\u8205   Try it Out:\
\
- Get specific with your descriptions (paint a picture and use sensory words).\
- Explain why your features are important by backing them up with a clear benefit.\
- Know why your customer is really buying your products or services\'97 what do they aspire to be, do or have that you can help them achieve?\
\
## 2\\. Story-driven product photography\
\
One of Snowe\'92s values is their commitment to creating pieces that are beautiful enough to use when guests are over, and durable enough for everyday use. Or as they put it \'93one night we're throwing a dinner party, the next we're eating cereal on the couch. And through it all, we want exceptional quality and thoughtful design to be attainable.\'94\
\
Their product photos continue this story, showing real usage situations. I love that you\'92re just as likely to see a half-eaten toasted sandwich on a plate, or a picked-apart cheeseboard, as a perfectly styled meal. We\'92re all used to seeing homewares companies share photos of perfectly styled rooms, but Snowe balances these with photos that have a sense of realness to them that match their \'91practicality\'92 ethos.\
\
When selling online, there\'92s a constant juggle between \'91aspirational\'92 and \'91relatable\'92, and I think Snowe do a good job at balancing both in their imagery.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad2306e06b840fce6e_5dd267bebfaa6ada519c59f9_Screen%2520Shot%25202019-11-18%2520at%25205.36.54%2520pm.png)\
\
[Snowe Instagram](https://www.instagram.com/p/BzBjP5Nne0X/)\
\
#### Try it Out:\
\
- Consider doing your own brand photo shoot to capture your own unique images you can use over and over again.\
- Use your imagery to strike a balance between positioning your brand as \'91aspirational/expert\'92 and \'91relatable/real\'92.\
- Identify your brand values and use them to inform the photos you take\'97 including lighting, colours, wardrobe choices, props and subjects.\
- Make it easier for your ideal customers to picture themselves using your product by showing it \'91in-use\'92. For example, don\'92t just show the couch, show someone relaxing on it too.\
\
## 3\\. The homebody identity\
\
Snowe has referred to its fans as \'91homebodies\'92, or those that love spending time at home. Through reframing the narrative, suddenly instead of being \'91boring\'92 or \'91unadventurous\'92, Snowe makes it OK to spend the night in. For those that can self-identify with being a \'91homebody\'92 this instantly connects them with the brand.\
\
Snowe isn\'92t the first to bake in that sense of collective identity based on values\'97think Apple, Lululemon or Nike\'97or to give those people a name\'97think \'91Swifities\'92 (Taylor Swift fans), or \'91Funnel Hackers\'92 (ClickFunnels members).\
\
Getting people to self-identity and say \'91hey that\'92s me!\'92 is a great way to connect people to what you stand for, give them a sense of belonging and create a group of fiercely loyal fans.\
\
#### Try it Out:\
\
- What shared values, beliefs or aspirations connect your customers? How can you weave that into your marketing message?\
- If it feels right, give them a name, but it has to be a name that they\'92ll want to wear proudly.\
\
\
## 4\\. Magazine style blog\
\
I haven\'92t come across a whole lot of online stores with a blog that doesn\'92t feel like one big advert, so this one\'92s worth a mention!\
\
From the writing style, to the imagery and helpful advice, I think Snowe have really delivered on content that is both purposeful and relevant to their audience. From styling tips, to food preparation, this blog speaks directly to those who get a kick out of creating a home that they can\'92t get enough of.\
\
#### Try it Out:\
\
- The best kind of content is inspired by your customers\'97what do they want to know? What kind of lifestyle do they want to live? Who do they want to be?\
- Be prepared to share unexpectedly good content every single time you post.\
\
\
No matter what you\'92re selling, there\'92s lots to learn from Snowe and their clear vision that seems to trickle down into every aspect of their business. Were you inspired by any of their strategies? Let me know in the comments! And, if you found this post interesting, we\'92d love it if you shared it with one other person who would love to read it too.\
\
## Continue Reading\
\
[![The Simple Hack That's\uc0\u8200 Guaranteed to Strengthen Your Message](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abbb81696d9ef86d860_5c5fdd0d06c32b3303aa7ed3_how_to_collect_customer_feedback.jpeg)](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The Simple Hack That's\uc0\u8200 Guaranteed to Strengthen Your Message](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message)\
\
Want to write copy that people can't get enough of? This simple hack will help you get to know what your customers really desire.\
\
[![4 Fast Ways to Optimise Your Website Homepage](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa6b81696d9ef86c459_5bb9e3c2a3483e52e34e8854_homepage_feed.jpeg)](https://www.bakercreative.com.au/post/4-must-haves-for-your-website-homepage)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[4 Fast Ways to Optimise Your Website Homepage](https://www.bakercreative.com.au/post/4-must-haves-for-your-website-homepage)\
\
The 4 homepage elements that are essential to include when building or rebuilding your website.\
\
[![Brands We Love: MeUndies](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac5d73e975fad64299_5a24cddba1816d000132e24e_meunderies_blog_sml.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-meundies)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: MeUndies](https://www.bakercreative.com.au/post/brands-we-love-meundies)\
\
When asked, \'91how do you do it differently?\'92, MeUndies aren\'92t short of ways that their approach is breaking the mould.\
\
[![Could This Science-Backed Model Change the Way You Sell?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae8e95b96249a46887_5d9af841a6d18b32c5716998_system_model_decision_making.jpeg)](https://www.bakercreative.com.au/post/could-this-science-backed-model-change-the-way-you-sell-to-your-customers)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Could This Science-Backed Model Change the Way You Sell?](https://www.bakercreative.com.au/post/could-this-science-backed-model-change-the-way-you-sell-to-your-customers)\
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We take a look at how we can use neuroscience to understand consumer decision making and create high-converting websites.\
\
[![Risky Business: Customer Beliefs That are Derailing Your Sales](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab7554fe30bfda9251f_5d50e9f0fbb413419611b328_shopping_bag_blue.jpeg)](https://www.bakercreative.com.au/post/risky-business-customer-beliefs-that-are-derailing-your-sales)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Risky Business: Customer Beliefs That are Derailing Your Sales](https://www.bakercreative.com.au/post/risky-business-customer-beliefs-that-are-derailing-your-sales)\
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Why do customers pause instead of pulling the trigger? Uncover the customer beliefs stopping you from making more sales.\
\
[![3 powerful hacks to turn your website into a lead machine](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc1f1445ad953b5337fc_3powerhacks-img.webp)](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[3 powerful hacks to turn your website into a lead machine](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
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Three powerful, yet simple hacks for encouraging more conversions on your website.\
\
[![Brands We Love: Go-To Skincare](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab54a8d6088db742d1_622adc7f39ac742c5dc3826d_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brands We Love: Go-To Skincare](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
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With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.\
\
[![Brands We Love: Up](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac55941e40a6bf06ed_5f0d553238f5c4abc7abf20c_Up-blogimage.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-up)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Up](https://www.bakercreative.com.au/post/brands-we-love-up)\
\
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.\
\
[![How to Design an Unforgettable Brand Experience](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab2246c10583fff59ef_59db237aaaa78100013f953d_baker_creative_blog14.jpeg)](https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Design an Unforgettable Brand Experience](https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience)\
\
Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.\
\
[![9 Essential Tips For Creative & Effective Packaging Design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf42114a3d4e5cbe80_59db1ed5aaa78100013f8fad_baker_creative_blog9.jpeg)](https://www.bakercreative.com.au/post/essential-tips-for-effective-packaging-design)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[9 Essential Tips For Creative & Effective Packaging Design](https://www.bakercreative.com.au/post/essential-tips-for-effective-packaging-design)\
\
Packaging design contributes to brand experience, so make it user-friendly, creative & eye-catching.\
\
## Innovative Banking with Up\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
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Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
\
July 13, 2020\
\
# Brands We Love: Up\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
\
[Brand Narrative](https://www.bakercreative.com.au/blog-tags/brand-narrative)\
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[Brand Voice](https://www.bakercreative.com.au/blog-tags/brand-voice)\
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[Brand Colours](https://www.bakercreative.com.au/blog-tags/brand-colours)\
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[Supporting Graphics](https://www.bakercreative.com.au/blog-tags/supporting-graphics)\
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[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
\
![Brands We Love: Up](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac55941e40a6bf06ed_5f0d553238f5c4abc7abf20c_Up-blogimage.jpeg)\
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Today's brand we love is Up! To be honest, I never expected a bank to land in this segment, but here we are.\
\
\uc0\u8205 \
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I remember setting up my very first bank account\'97 a Dollarmite account through Commonwealth\'97and I was so excited to have my own account, proudly waiting in line to deposit my birthday money.\
\
The way customers use banks have changed a lot since then. When was the last time you actually visited a bank branch? For me, it's been years. And there\'92s been a shift in sentiment too. There's a definite question mark over whether banks are trustworthy, and in some instances, even acting ethically. But, most of us avoid opening or closing bank accounts because it always requires digging through identity documents, a few phone calls and a long wait until it's complete. It's too hard.\
\
It was about time for a shakeup, and Up has definitely given their audience of Gen Y & Z a flexible, fast and technology-led alternative.\
\
Up is a neo bank (online bank) that looks, feels and sounds very different to any bank I've ever encountered. Here are 3 things we think Up are doing really well with their brand to stand out in a hyper-competitive industry.\
\
## 1\\. It\'92s about money, not about banking.\
\
Up's brand narrative isn't just about banking, it's about money. And not just how much is in your bank account\'97 the human side of money. What money means and what it allows us to do. It's about finding a way to simplify how you organise your money, so you can design the lifestyle you want. It's not just about saving, it's about lifestyle. A belief that it\'92s easy to be smart with your money and save up for what\'92s important to you.\
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This aspirational future vision filters through everything they do, from innovative features that allow users to customise savings goals and track spending habits, to their livestreams that tackle bigger topics like financial literacy and money and mental health.\
\
When your narrative is future-driven and about the change you want to see in your customers (not just about a product feature) it forges a much deeper connection about how your brand fits into their lives.\
\
**Questions to ask:**\
\
- Look at the future of your industry\'97 what does it look like? And importantly, what will your customers care about? What\'92s your vision for a world that doesn\'92t exist yet but should? Make sure you\'92re telling that story, not just the one about your features.\
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## 2\\. They\'92ve deviated from the visual norms\
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It seems like Up saw the safe, professional, polished look of the big banks, and decided to do the exact opposite. They\'92ve chosen a bold colour palette that looks like it was inspired from your school highlighter set, fun (yet readable) fonts, and an almost chaotic collection of supporting graphics.\
\
The video drills into these elements in more detail, but the big takeaway is that they\'92re distinct from every other bank. When you\'92re trying to build memorability and recognition into your brand, it pays to zig when everyone else is zagging.\
\
**Questions to ask:**\
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- What visual styles are already tied to other brands in your audiences\'92 mind? How can you distinguish your visual identity? Is it a unique supporting graphic, colour combo, font or a combination of these?\
\
## 3\\. They don\'92t speak \'91bank\'92\
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Up\'92s brand voice sounds more like a lifestyle brand than a bank. They\'92re not afraid to use casual language like \'91smash your savings goals\'92, abbreviations like \'91IRL\'92 and emojis in their marketing and even have some of their own words like \'91Upsiders\'92 to describe their community.\
\
They\'92re not afraid to speak the same way their customers do. I haven\'92t seen another bank who does this and along with their visuals, it goes a long way to differentiating them from every other bank.\
\
### Questions to ask:\
\
- How can you mirror some of your customers' language in your brand voice to build trust and connection?\
- How can you infuse your writing with your brand personality? For Up it\'92s cheeky, conversational, playful\'97 what\'92s yours?\
\
.\
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What stood out to you about Up\'92s brand? Let me know in the comments. If you have a brand you think we\'92d love, let us know! We\'92d love to check it out and analyse it here so everyone can learn from the brands who stand out in their industries.\
\
## Continue Reading\
\
[![How to Attract New Customers to Your Business](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab180dac44068f44c40_5a1cf1d667361900012670a2_5a1bcf6e5bd102000172c572_attract_new_clients_to_business_thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[How to Attract New Customers to Your Business](https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business)\
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Sales stats looking grim? Learn how to attract a stready flow of customers to your business.\
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[![Why marketing is like dating (and how to get customers to swipe right)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf3d85f1337c852bb3_5e5349f27488c2a79e4362b3_milk-bowl-love-hearts.jpeg)](https://www.bakercreative.com.au/post/fill-your-calendar-with-these-customer-attraction-hacks)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Why marketing is like dating (and how to get customers to swipe right)](https://www.bakercreative.com.au/post/fill-your-calendar-with-these-customer-attraction-hacks)\
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Attracting your dream clients isn\'92t unlike attracting your dream partner. Here's how you can use your love life hacks to fill your calendar.\
\
[![Brands We Love: Bellhops](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b002_5cce9e3a5d3e7ab609ffc3ac_bellhops_brand_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brands We Love: Bellhops](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
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Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.\
\
[![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[7 Types of Proof to Use on Your Website](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
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Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![Could Your Brand Experience Be Stifling Sales?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae9f70a588e54609b9_62415ed648a09b74c73c10b5_article-sm.jpeg)](https://www.bakercreative.com.au/post/could-your-brand-experience-be-stifling-sales)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Could Your Brand Experience Be Stifling Sales?](https://www.bakercreative.com.au/post/could-your-brand-experience-be-stifling-sales)\
\
In this week\'92s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.\
\
[![3 Types of Content You Need to Be Creating Right Now](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa5554fe30bfda914ad_5e8adce33d54a96f58c28503_178-BakerCreative-191106-JWyldthumb.jpeg)](https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[3 Types of Content You Need to Be Creating Right Now](https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now)\
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Want to create a brand more bingeworthy than the Tiger King? You need to be using these 3 types of content in your strategy.\
\
[![Steal\uc0\u8200 These:\u8200 The\u8200 5\u8200 hacks\u8200 Your\u8200 Favourite\u8200 Brands\u8200 are\u8200 Using\u8200 to\u8200 Build\u8200 a\u8200 Following](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab6ebc5b14b6577f604_59db1a53aaa78100013f8e58_baker_creative_blog3.jpeg)](https://www.bakercreative.com.au/post/magnetic-brand-success-stories)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Steal\uc0\u8200 These:\u8200 The\u8200 5\u8200 hacks\u8200 Your\u8200 Favourite\u8200 Brands\u8200 are\u8200 Using\u8200 to\u8200 Build\u8200 a\u8200 Following](https://www.bakercreative.com.au/post/magnetic-brand-success-stories)\
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What makes people support a brand? Here\'92s what we can learn from some local and international cult brands.\
\
[![The 7 secrets of successful websites](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677ca7237e56c11ebdf8b85_66399ab98e95b96249a46d35_59db097ff56f150001404ac3_baker_creative_blog10%20copy.webp)](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The 7 secrets of successful websites](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
\
Building a website? These seven essential features will make it a roaring success.\
\
[![The Hidden Costs of Website Builds](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665444c1733d66dc2466f298_hidden_cost_website_build.webp)](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[The Hidden Costs of Website Builds](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.\
\
[![Brands We Love: MeUndies](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac5d73e975fad64299_5a24cddba1816d000132e24e_meunderies_blog_sml.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-meundies)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: MeUndies](https://www.bakercreative.com.au/post/brands-we-love-meundies)\
\
When asked, \'91how do you do it differently?\'92, MeUndies aren\'92t short of ways that their approach is breaking the mould.\
\
## Warby Parker Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
\
July 30, 2018\
\
# Brands We Love: Warby Parker\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
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[Brand Storytelling](https://www.bakercreative.com.au/blog-tags/brand-storytelling)\
\
![Brands We Love: Warby Parker](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad5d73e975fad64310_5b5e78245d82f7b52dc6a022_warby_parker_brands_we_love.jpeg)\
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My older sister stared out of the window of the car, mesmerized. \'93I can see the edges of the clouds\'94 she said, \'93and the street signs are so crisp.\'94\
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No, she wasn\'92t high. She had just picked up her very first pair of glasses.\
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Around half of the people in my family wear prescription glasses. So, while I don\'92t wear them myself, I know that glasses aint cheap.\
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Well, that was until I heard of Warby Parker, whose frames start at just under $100 in the US, including prescription lenses. But that\'92s not their only difference. Their try at home for free service has changed the way people shop for frames, and their commitment to distributing glasses to people in need for every pair sold is allowing their customers to contribute to a bigger cause than themselves.\
\
And while we\'92re not loving the fact that they don\'92t ship to Australia :( we are taking notes about how they\'92ve managed to build such a remarkable, stand out brand. So, today, we\'92re breaking down three strategies Warby Parker use and how you can apply them to your business.\
\
## They are focused on creating a remarkable experience\
\
After one of the founders of Warby Parker lost a $700 pair of glasses and squinted his way through his first semester of college, he began questioning why glasses were so expensive\'97 where were all the options? And why weren\'92t glasses available online?\
\
It turned out that glasses weren\'92t all that expensive to make, but they did discover\'a0that most of the popular brand names and distributors (think\'a0Ray Bans,\'a0Chanel, Sunglass Hut and\'a0Oakley) are all owned\'a0by a single company who, without strong competition, has set the prices sky high.\
\
Warby Parker\'92s idea was to skip the middleman\'97 to design, manufacture and sell to consumers directly online, at a much lower price. So, they started asking people with glasses\'97 \'91would you buy your glasses online?\'92 They soon realised that many of their potential customers thought buying glasses online was too risky and they probably wouldn\'92t shop online, even if it was available to them because they couldn\'92t try them on, and had no idea how they would look and feel.\
\
\'93One advantage of Warby Parker having a direct relationship with customers is that we get feedback and can move quickly,\'94 said Co-CEO Dave Gilboa.\
\
Knowing that they needed to overcome their customers\'92 objections to even have a shot at changing their purchasing habits, the founders came up with the idea of allowing their customers to choose 5 frames to try on for free before they ordered anything. They floated the try-before-you-buy idea past potential customers again, and the risk free offer was a winner.\
\
If you\'92re a busy person, or just want the convenience of shopping online, this process is a game-changer. Warby Parker absorbs all the risk, you get a cheap pair of glasses, and you don\'92t even have to leave the couch. That one remarkable experience is not only memorable, it's something you're likely to share with friends too.\
\
Co-founder, Neil Blumenthal explains\'97\
\
> "We had people getting these home try-on boxes delivered to their office and they would open them and try on their five pairs of glasses with everybody in the office. One customer turned into 10 customers."\
\
Even now, with Warby Parker opening retail stores, the brand is still all about making it as fun, convenient and efficient as possible for their customers, allowing them to get prescription glasses ordered within 10 minutes and including fun surprises like personalised notes and \'91build your own snowman kits\'92 with purchases.\
\
"Walking into one of our stores or visiting the website, having the box arrive, opening the shipping box, the charcoal gray gift box, the light gray glasses case, and so on. We think about all aspects of the experience", said Blumenthal.\
\
**The takeaway:** There are always areas where a customer experience or product can be improved. Look for ways you can elevate your customer\'92s buying experience by talking to them and understanding the pain points that they experience. Asking \'91what could we do to make this more convenient, simpler, more fun, less risky or more efficient for our customers?\'92 is the best way to find areas that you can stand out and separate yourself from competitors, even in a crowded market.\
\
## Their website is simple and focused\
\
This online-first company relies on their website being able to convert visitors into sales, so it\'92s no surprise that there is a lot to love about their online experience.\
\
When you land on the Warby Parker homepage, you can see they keep things nice and simple. They immediately give you a call to action\'97 do you want to take their quiz to find frames or shop online? Clicking on 'browse', gives you 2 more options\'97 womens or mens? They don\'92t bombard the user with too many choices, but guide them, step-by-step to arrive at the right page.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad5d73e975fad64314_5b5e70dfa7da0a3d425d41b4_Screen%2520Shot%25202018-07-30%2520at%25209.58.14%2520am.png)\
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warbyparker.com home page\
\
\uc0\u8205 \
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It\'92s also worth noting the simplified navigation menu\'97 they\'92ve put four really important links in their primary navigation menu, and left the rest in the footer. This is a move to avoid overwhelming the customer by\'a0giving too many options and distractions.\
\
\'93Some people love to put badges all over a homepage, but we thought that the best indicator of quality was actually beauty and good design. If we made that homepage beautiful and also simple and didn\'92t have too many distractions on it, it would be easier to use, but more importantly, it would give people the confidence to shop with us. Too much choice impedes decision making,\'94 says Blumenthal.\
\
You\'92ll notice one other important element on the home page for warbyparker.com, and that\'92s the call to action to join their email list. Although we generally recommend offering an incentive (lead magnet, discount etc.) to join a list, I love that this is front and centre. They don\'92t miss an opportunity to stay in touch with their website visitors and convert more of their traffic into sales.\
\
Finally, I love their simple process diagrams that spell out exactly how you can try on their glasses at home or purchase a pair of glasses. As purchasing glasses online is still a new experience for many people, this is the reassuring reminder potential customers need to feel confident in Warby Parker's process.\
\
![warby_paker_website_process](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad5d73e975fad64318_5b5e723ff2fa1d2f307d8c66_Screen%2520Shot%25202018-07-30%2520at%252010.00.32%2520am.png)\
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**The takeaway:** Your website doesn\'92t need to be fancy or expensive, but it does need to be strategically designed and easy to use if you want to drive sales. Focus on 1-2 important calls to action and keep them clear, simple and straightforward for maximum impact. A simple 'how it works' section on your website can also go a long way in clarifing and simplifying your process so that it's less intimidating.\
\
## They are masters of storytelling\
\
One of the reasons Warby Parker have gained so much traction, so quickly (aside from obvious hard work and quality product) is their ability to cut through with their marketing. One way they do this is by telling their story in a way that both engages people and encourages them to become a part of that narrative.\
\
They could just say, \'91we sell cheap eyewear\'92. But instead, they tell the story of 4 college students who, after realising that a greedy industry giant was monopolising the eyewear industry and inflating prices, set out to create a company that not only sold quality, affordable glasses, but also gave away a free pair of glasses to those in need for every pair sold.\
\
When they first launched, Warby Parker\'92s underdog or 'robin hood' story quickly caught the attention of media outlets such as GQ, which subsequently lead to them hitting their first-year sales target in three weeks and generating a 20000 person waitlist.\
\
Warby Parker's one-for-one initiative gives their customers the ability to be a part of this story too. They are giving their customers the power to help those less fortunate by directly tying their purchase to a donation to someone less fortunate. They can be a part of the narrative simply by choosing to buy Warby Parker.\
\
**The takeaway:** Humans are wired for story, so sharing your backstory, desires, obstacles, impact and outcomes (for your customers) is a great way to build rapport, create connection and encourage memorability.\
\
What we love about Warby Parker is that they are committed to understanding their customers\'92 painpoints, creating remarkable experiences on and offline and crafting their brand story in a way that resonates. All of these strategies have unquestioningly helped to build a\'a0stand out brand, but are all small steps that you can use in your business too.\
\
Did you like this article? I'd love to hear from you! Leave me a comment and tell me how you could make these strategies work in your business.\
\
_Images: warbyparker.com_\
\
## Continue Reading\
\
[![7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa78e95b96249a45f8e_5a38c49a4184cb0001cb3e26_webflow_blog_review_thumb.jpeg)](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
\
A website content management system that is a pleasure to use, is well supported and is packed full of intuitive features.\
\
[![Brands We Love: Go-To Skincare](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab54a8d6088db742d1_622adc7f39ac742c5dc3826d_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Go-To Skincare](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
\
With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.\
\
[![Brands We Love: MeUndies](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac5d73e975fad64299_5a24cddba1816d000132e24e_meunderies_blog_sml.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-meundies)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: MeUndies](https://www.bakercreative.com.au/post/brands-we-love-meundies)\
\
When asked, \'91how do you do it differently?\'92, MeUndies aren\'92t short of ways that their approach is breaking the mould.\
\
[![Optimising images for web in 4 easy steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab60d5ea969bc386444_59daffb744723e00014fbb00_baker_creative_blog12.jpeg)](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Optimising images for web in 4 easy steps](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
\
Get the best version of your image by learning how to source, re-size and compress your images for web use.\
\
[![Brands We Love: A\uc0\u275 sop](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa00a450c52fbfcbae_5c736266d5dfe8690d06a73d_aesop_brands_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-aesop)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: A\uc0\u275 sop](https://www.bakercreative.com.au/post/brands-we-love-aesop)\
\
Aesop continue to stand out without following the industry giants. Here are 3 things we can learn from the masters of minimal.\
\
[![How to Attract New Customers to Your Business](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab180dac44068f44c40_5a1cf1d667361900012670a2_5a1bcf6e5bd102000172c572_attract_new_clients_to_business_thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Attract New Customers to Your Business](https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business)\
\
Sales stats looking grim? Learn how to attract a stready flow of customers to your business.\
\
[![Brands We Love: Everlane](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa5d73e975fad64172_5ad49d80fee74e4d759ee0fa_blog_thumb_everlane.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-everlane)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Everlane](https://www.bakercreative.com.au/post/brands-we-love-everlane)\
\
The best way to become a standout brand is to learn from those we love. Here, we examine why Everlane has had incredible success.\
\
[![This is How You Build Trust Online](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abbba382bb7d3fc4932_5c84e60440945a5eb1de1794_building_trust_website.jpeg)](https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[This is How You Build Trust Online](https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online)\
\
Your website is often the first place you start to build trust with your audience. Here are 6 ways to build trust online.\
\
[![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Types of Proof to Use on Your Website](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![The Hidden Costs of Website Builds](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665444c1733d66dc2466f298_hidden_cost_website_build.webp)](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Hidden Costs of Website Builds](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.\
\
## Webflow Brand Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
April 4, 2022\
\
# Brands We Love: Webflow\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
[Brands We Love](https://www.bakercreative.com.au/blog-tags/brands-we-love)\
\
![Brands We Love: Webflow](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad1946fd86bcf3c22f_6270af72d94893576e19b36d_article-lg.jpeg)\
\
There\'92s so much to learn from successful brands, and this week\'92s brand we love is one we personally use and recommend. Webflow has managed to build a strong community, particularly of designers and developers and in this episode, we take a look at the strengths of this brand, from their big idea, to their brand personality and visuals.\
\
**QUOTES FROM THE SHOW**\
\
- \'93I think Webflow are a brand that people want to join. And it all comes back to their big idea.\'94\
- \'93To join a brand, we need to be presented with a compelling future that we believe in.\'94\
- \'93I like to think of your brand message like a story or a movie. Contrast and tension is what makes it interesting.\'94\
- \'93If you want your brand message to be memorable, you need to show people a compelling future and invite them into it.\'94\
- \'93Your brand only exists in people\'92s minds. It\'92s a perception. If you fail to talk to them, connect with them and involve them, they become less invested in the journey to the vision and are less likely to remain advocates.\'94\
- \'93One of their values is get it done, do it right. So there you go. I love a brand that actually lives out their values.\'94\
\
**LINKS & RESOURCES**\
\
- Learn more about [Webflow](https://webflow.grsm.io/985225)\
- Read more about [why we love the Webflow CMS on our blog](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
- Follow us on Instagram: [@baker\\_creative](https://www.instagram.com/baker_creative/) [@brand.led](https://www.instagram.com/brand.led/)\
- For more visit [bakercreative.com.au](https://www.bakercreative.com.au/)\
- [Work with us](https://www.bakercreative.com.au/contact)\
\
\
## Continue Reading\
\
[![Is Your Brand Tapping Into Tension?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab57af638b24b3418fd_615695aaa836fe29e652704d_5f1fbc4141c5c9499d3b342b_Balloon.jpeg)](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Is Your Brand Tapping Into Tension?](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.\
\
[![Are You Breaking The Norm?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa91bf441ad112d8185_621c31e0c4faf04f464f445d_article-sm.jpeg)](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Are You Breaking The Norm?](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won\'92t want to miss this episode\
\
[![Why Your Brand Needs to Pick a Fight](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abee09b142b145736ed_5d636740f5049afa7d9fda78_brand_villain_enemy.jpeg)](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Why Your Brand Needs to Pick a Fight](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
Just like your favourite books and movies, every great brand story has its own powerful villain too.\
\
[![Customer Research: Not Just For Big Brands](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae2d6aa277b355e7aa_616fdc966828ed463e308063_article-sm.jpeg)](https://www.bakercreative.com.au/post/customer-research-not-just-for-big-brands)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Customer Research: Not Just For Big Brands](https://www.bakercreative.com.au/post/customer-research-not-just-for-big-brands)\
\
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.\
\
[![How to Identify & Attract Your Ideal Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab3e5bcbcb3cb1bdd7e_59eaf81041b4090001b507a6_Attracting_Ideal_Clients_Thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Identify & Attract Your Ideal Customers](https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers)\
\
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.\
\
[![Brands We Love: Heaps Normal](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe461a327c1b8635c_61f71da778c42f4e29f0c311_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Heaps Normal](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
\
Today\'92s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding\'97 including their bold message about drinking.\
\
[![Brands We Love: Outdoor Voices](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac436f4e870a0c38be_621c324d1a15cce8b55877b9_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-outdoor-voices)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Outdoor Voices](https://www.bakercreative.com.au/post/brands-we-love-outdoor-voices)\
\
We\'92re back with another Brands We Love. This week, we\'92re talking recreation wear, with a focus on the brand Outdoor Voices.\
\
[![Brands We Love: Jenna Kutcher](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab488978d6485c1736_59db257caaa78100013f9638_baker_creative_blog25.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-jenna-kutcher)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Jenna Kutcher](https://www.bakercreative.com.au/post/brands-we-love-jenna-kutcher)\
\
A homage to brands that are kicking goals\'97from their visuals to their voice, they have found their place, tribe and style.\
\
[![Uncovering Your Brand\'92s Big Idea](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc7dc261703a610b5d_615eb6a785a32195bded7ba4_article-sm%2520(1).jpeg)](https://www.bakercreative.com.au/post/uncovering-your-brands-big-idea)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Uncovering Your Brand\'92s Big Idea](https://www.bakercreative.com.au/post/uncovering-your-brands-big-idea)\
\
Your brand\'92s big idea is your take on what your customer deserves to be, do or have. In this episode, we\'92re diving into the concept of a Big Idea.\
\
[![Do You Really Need a Brand Strategy?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae1946fd86bcf3c2b7_6270b22c2398f83645179f8f_article-sm.jpeg)](https://www.bakercreative.com.au/post/do-you-really-need-a-brand-strategy)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Do You Really Need a Brand Strategy?](https://www.bakercreative.com.au/post/do-you-really-need-a-brand-strategy)\
\
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?\
\
## Content Marketing Guide\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
August 31, 2017\
\
# Content Marketing: A Crash Course\
\
[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
\
[Favourite Tools](https://www.bakercreative.com.au/blog-tags/favourite-resources-tools)\
\
![Content Marketing: A Crash Course](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf49ae30939304fd95_59db36f8bcf399000193dd5a_Blog_Photos6%2520copy%25209.jpeg)\
\
The Cottee\'92s cordial, Aeroplane Jelly and Vegemite jingles will live forever in my head.\
\
My shower walls have heard the Decore song more times than I care to admit. And if I\'92m ever in a jam with my car, I know the number to call to get Lube mobile to come to me (hopefully sans that gap-toothed kid).\
\
I have been marketed to since before I could walk, as I'm sure you have too. And, we\'92re all a little bit tired. We\'92re tired of being bombarded with ads from every direction and sick of getting cold called. We tune out ads and actively avoid pushy salespeople.\
\
Today\'92s consumers are savvy, sceptical and thirsty for information. They don\'92t want to be sold to, they want to do their research, understand their options, and come to a decision of their own accord.\
\
Enter content marketing. You might have also heard of \'91 [inbound marketing](https://www.hubspot.com/inbound-marketing)\'92 or \'91pull marketing\'92 which are similar methodologies. It\'92s a marketing strategy that\'92s about freely giving away high quality, valuable and useful content (think blog posts, ebooks, infographics, videos), with the purpose of providing people\'a0with insightful information during their decision making process.\
\
It might help them to solve a problem, understand a concept or weigh up their buying options and it positions you as an expert in your industry.\'a0From your audience\'92s perspective, you\'92ve built trust by giving them the information they need in a non-spammy way. From your perspective, it's the first step in building a long-term customer relationship.\
\
## Don\'92t make this content marketing mistake\
\
If you were meeting a new person at a party, you might mention\'a0what you do, and even offer some friendly advice, but you would never start hitting them up for a sale when you first meet. You might meet 2-3 times before you even suggest working together. The same etiquette applies to building customer relationships.\
\
Some brands ignore this advice lace their content with sales pitches. Whenever a customer sees this, it taints the rest of the content, because it all feels like one big attempt to sell something, rather than offering helpful, objective advice.\'a0The intent with content marketing is to build trust, so avoid trying to sell in your content, rather, keep it informative and unbiased.\
\
## How to get results with content marketing\
\
### Creating content\
\
You won\'92t get results with content marketing if what you\'92re offering is sub-par. You want your customers to think \'91I can\'92t believe they are just giving me this for free\'92. It\'92s not about being the best writer, graphic designer or video producer, but ensuring your content is rich with information and value.\
\
The type of content you choose to create will depend on:\
\
- Your ideal customers: When, where and how do your customers prefer to consume content?\
- Your skills: What forms of content you are best at creating or what do you have the resources to create?\
- Your industry, niche, product or service: Think about your primary (best-selling, most popular) product or service. What questions do your customers have about it? What information would they be looking for?\
\
I like to have 2 flavours of content. Both are important\'97\
\
1. The first is free, un-gated content. This is free to consume, and easily accessible.\
2. The second is gated content (also called a freemium or lead magnet). This requires a person to enter a name and email to gain access (more on this below). It usually requires a bit more effort on their part and\'a0offers even more jam-packed value than un-gated content.\
\
### Promote it!\
\
The first part of the challenge is creating the content. But the second, and equally important part, is getting it in-front of people. You can\'92t just publish content to your website or one social media platform and hope that people will magically see it.\
\
I suggest having one central place that you are driving traffic to. Usually, this is your website, so you would post content there first. Then, share and repurpose that same content through\'a0other marketing channels, like facebook, pinterest, snapchat, instagram. Just ensure\'a0you\'92ve followed best practices for the\'a0platform (e.g.\'a0SEO, image sizes, keywords) and have re-formatted your content considering how people consume content on that platform. For example, you might convert a blog post on your website into a quote for instagram and an infographic for Pinterest.\
\
If you have a little bit of budget, you can also opt to invest in facebook, pinterest or linkedin ads to help your content reach more people, sooner. Just remember, your ads shouldn\'92t be selling anything on the first interaction, they should be focused on offering value.\
\
### Build a relationship\
\
Often, people\'92s interactions with your content is fleeting, but, when you use gated content (as I mentioned above) you have the opportunity to continue to build a relationship via email. This means sending more valuable content over time and, eventually, when the time is right, asking for the sale.\
\
Whenever I mention content marketing, people always want to know how long it takes to get results. Honestly, this depends on your customers, industry, brand and content, among other factors. From our experience, it's taken\'a0customers 6-8 months to reach out to us after first interacting with our content, at other times, it's been 24 hours. Some people are ready to buy, others are contemplating their options and some will never buy but might be great brand advocates. Great content will help you to stay top of mind and continue to build a relationship with your followers.\
\
Content marketing comes in many flavours, but its essence is always the same\'97focus on offering incredible value for your customers by helping them to solve their biggest problems or achieve their goals. This is the foundation for building a tribe of loyal customers.\
\
Do you use content marketing for your business? I'd love to know how it's working for you. Tell me in the comments below. And, if you liked this article, why not share it?\
\
## Continue Reading\
\
[![Brands We Love: Go-To Skincare](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab54a8d6088db742d1_622adc7f39ac742c5dc3826d_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Go-To Skincare](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
\
With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.\
\
[![7 Questions to Ask Before You Build Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7da7a50db3e90e348_61e4c6ae1cac2ec91a624e80_article-sm.png)](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Questions to Ask Before You Build Your Website](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
\
7 big questions you need to answer about your website before you do anything else.\
\
[![How to Design an Unforgettable Brand Experience](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab2246c10583fff59ef_59db237aaaa78100013f953d_baker_creative_blog14.jpeg)](https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Design an Unforgettable Brand Experience](https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience)\
\
Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.\
\
[![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Types of Proof to Use on Your Website](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![Brands We Love: A\uc0\u275 sop](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa00a450c52fbfcbae_5c736266d5dfe8690d06a73d_aesop_brands_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-aesop)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brands We Love: A\uc0\u275 sop](https://www.bakercreative.com.au/post/brands-we-love-aesop)\
\
Aesop continue to stand out without following the industry giants. Here are 3 things we can learn from the masters of minimal.\
\
[![Brands We Love: MeUndies](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac5d73e975fad64299_5a24cddba1816d000132e24e_meunderies_blog_sml.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-meundies)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brands We Love: MeUndies](https://www.bakercreative.com.au/post/brands-we-love-meundies)\
\
When asked, \'91how do you do it differently?\'92, MeUndies aren\'92t short of ways that their approach is breaking the mould.\
\
[![The Truth About Why Your Website Lacks Personality\uc0\u8200 (And\u8200 How\u8200 To\u8200 Fix\u8200 It)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abb7dc261703a6109e5_5aaf5ce530f39226a9abd892_brand-personality-website-feed.jpeg)](https://www.bakercreative.com.au/post/the-truth-about-why-your-website-lacks-personality)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Truth About Why Your Website Lacks Personality\uc0\u8200 (And\u8200 How\u8200 To\u8200 Fix\u8200 It)](https://www.bakercreative.com.au/post/the-truth-about-why-your-website-lacks-personality)\
\
Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.\
\
[![The Hidden Costs of Website Builds](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665444c1733d66dc2466f298_hidden_cost_website_build.webp)](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Hidden Costs of Website Builds](https://www.bakercreative.com.au/post/the-hidden-costs-of-website-builds)\
\
We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.\
\
[![Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc4ff6f92025e668e2cf_leadmagnets.webp)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.\
\
[![Brands We Love: Up](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac55941e40a6bf06ed_5f0d553238f5c4abc7abf20c_Up-blogimage.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-up)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Up](https://www.bakercreative.com.au/post/brands-we-love-up)\
\
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.\
\
## Science-Backed Sales Model\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
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October 7, 2019\
\
# Could This Science-Backed Model Change the Way You Sell?\
\
[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
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[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
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[Future Trends](https://www.bakercreative.com.au/blog-tags/future-trends)\
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[Brand Positioning](https://www.bakercreative.com.au/blog-tags/brand-positioning)\
\
![Could This Science-Backed Model Change the Way You Sell?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae8e95b96249a46895_5d9af90975e0e0ceba00243d_kahneman_systems_model_marketing.jpeg)\
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You would think that as experienced as we all are at buying things, our customers' buying behaviour would easy to predict.\
\
But instead, so many of their purchases can seem completely irrational and unpredictable.\
\
Think back to your last 3 purchases. Were they all rational and logical buying decisions?\
\
What about the latte you sipped on, the handbag you bought online, the icecream you devoured, or the new sneakers you wore to the gym? They weren\'92t necessarily the most rational ways to spend your money, and yet, we buy things like this all the time.\
\
So, how does the human brain make choices? And how you can use this information to inform how you sell online? Today, we\'92re looking at one model that can help us to optimise our websites to help our customers make better purchasing decisions.\
\
## Your brain\'92s 2 systems\
\
Nobel Prize winning [Daniel Kahneman\'92s theory](https://www.scientificamerican.com/article/kahneman-excerpt-thinking-fast-and-slow/) of decision making processes describes our brain as having 2 systems. The first, which he calls \'91System 1\'92, is fast, unconscious, automatic and effortless. The second \'91System 2\'92 is slow, deliberate, rational and logical.\
\
While system one is influenced by experiences, emotions and memories, system two is influenced by facts, logic and evidence.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae8e95b96249a468ac_5d9bba800229d3f3decc4618_Screen%2520Shot%25202019-10-08%2520at%25206.16.15%2520am.png)\
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Because System 2 requires full focus and a large amount of effort, it's easily 'worn out'. So, with the number of decisions we need to make daily, Kahneman suggests that most of our decisions are made by the faster, less easily depleted system 1. That means that for many of our daily decisions, system 2 simply stands by and accepts system 1\'92s suggestions and then rationalises them.\
\
For example, imagine if after watching an emotionally persuasive ad, you go out and buy the latest iphone. That is system 1 at work. And, system 2 will rationalise that decision by telling you that 'you need it for work', or that 'your old phone wasn\'92t working properly anyway' (or endless other rationalisations!). But, because you\'92re not conscious of system 1, all you\'92re aware of is the logical rationalisations of system 2.\
\
## Using Kahneman's model to optimise your website design\
\
While system 1 might be making the decisions most of the time, both systems work together to help your customers make purchasing choices. That means it's best to cater for both systems on your website. Here are some ways you can optimise your website using Kahneman's model.\
\
### Help them to avoid pain\
\
The more primitive System 1 is all about avoiding pain, so for customers using system 1 thinking, you can grab their attention by reminding them of a challenge they're facing, and showing them that you can help them avoid or overcome that pain point. For example, [Flat Fair](https://flatfair.co.uk/) does this with their headline explaining that they\'92re going to help their customers to \'91avoid unfair charges\'92.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae8e95b96249a4689c_5d9aecb44981ef60d74fc200_8oAOhI1vAyiZo173svXX4y44HNXoDsI8MqyMK5NM8vEu0frh1qaUg0Cneg8rdrFU2FW3UXWDzw-A1fZhVlR76nmgx-gWahNL0OfpLssvklcnyE1ifyAxt19x-X5q993d8_kNi90q.png)\
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### Make it about them, not you\
\
The survival focused System 1 is also largely self-centric, so speaking directly to your customer and showing them that you understand their needs will be more effective than bragging about why you\'92re the best in the business. [Hims](https://www.forhims.com/) does a great job of speaking directly to their customer's ego and using first person language.\
\
If you're interested in reading more, I wrote about [how to make the switch to customer-focused messaging here.](https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero)\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae8e95b96249a468be_5d9afaff1de6ba6930b6fcd9_Screen%2520Shot%25202019-06-10%2520at%25203.02.50%2520pm.png)\
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### Show proof\
\
System 1 thinks in the present moment, so showing customer success and transformation stories on your website can help the fast thinking part of your customer's brain to accept that your product or service works. And, where system 1 can\'92t make a quick decision, for instance when products or services are complex or high-priced, system 2 will be brought into play. System 2 is logical and rational, which is why proof points like statistics, facts and figures like [Oscar](https://www.hioscar.com/) uses are important to include on your website too.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae8e95b96249a468c1_5d9aed30920157d0a5cfa7eb_Screen%2520Shot%25202019-10-07%2520at%25203.45.39%2520pm.png)\
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### Make an emotional connection\
\
When we\'92re using system 1 thinking, we\'92re making decisions based on past experiences, instinct, emotions and what feels good. We can help our customers to connect our brand or offer with certain emotions using descriptive, emotive language and strategically using colour, imagery, testimonials and fonts on our websites. System 1 is highly visual, so large emotive images are going to work well here. For example, [HBF](https://www.hbf.com.au/)\'a0uses emotive imagery on their website to trigger feelings of love and protectiveness.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae8e95b96249a468a3_5d9af06645c8b7408e0e2d9c_Screen%2520Shot%25202019-10-07%2520at%25203.58.09%2520pm.png)\
\
\uc0\u8205 \
\
### Keep it simple and remove distractions\
\
System 2 requires full focus and is easily depleted, limiting unnecessary decisions is the key to engaging this system. Keeping your website clean, uncluttered and distraction-free can help your customers to focus on the content that matters most. [Bellhops](https://www.getbellhops.com/) does a great job at helping users to focus by only presenting limited choices. Switching large blocks of hard-to-read text for clear, easy to skim and scan copy can also help to keep system 1 thinkers engaged too.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae8e95b96249a468a8_5d9aeeba4981ef36f45087d3_Screen%2520Shot%25202019-07-11%2520at%252012.14.45%2520pm.png)\
\
### Compare and contrast\
\
Make it easy for for your customer to understand the difference between products or services. Don\'92t make them work for it. Clear price savings, before and after photos and features tables can help system 1 to make quick decisions about which offer is the best choice, especially if these comparisons are highly visual.\'a0[Webflow](https://webflow.com/hosting) know that their visitors are trying to weigh up which website platform to choose, so they include use a lot of useful comparison tools on their website to help their decision.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae8e95b96249a468b4_5d9afd6945f4fb528331c4f3_Screen%2520Shot%25202019-10-07%2520at%25204.52.57%2520pm.png)\
\
### Use scarcity\
\
Heavily focused on survival, System 1 is fearful of missing an opportunity that may be beneficial to success. So, if you tell your customers that they need to act now, or miss out forever, System 1 is kicks into action to make a choice. If you have a product or service with limited places, time, stock or availability, you can use scarcity cues to trigger System 1 to take action, just like [Airbnb](https://www.airbnb.com.au/) does.\
\
![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae8e95b96249a468b7_5d9aefd3920157fc5cd0807e_Screen%2520Shot%25202019-06-16%2520at%25207.19.37%2520pm.png)\
\
## Using this model\
\
It\'92s worth pointing out that Kahneman\'92s model is a generalised way of thinking about how we make decisions, and our brains are a lot more complex than a dichotomous system. But, that doesn\'92t takeaway from the fact that it\'92s still a useful model for us to begin to understand how our mind makes choices. If you want to learn more about this subject, check out Kahneman\'92s book Thinking Fast and Slow.\
\
## How will you implement Kahneman\'92s model?\
\
Now I want to know\'97 do you find Kahenman\'92s model useful for understanding how you (and your customers) make decisions? What one thing stuck out for you from this article? Let me know in the comments! And if you found this article interesting, I\'92d love it if you shared it too!\
\
## Continue Reading\
\
[![Could Your Brand Experience Be Stifling Sales?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae9f70a588e54609b9_62415ed648a09b74c73c10b5_article-sm.jpeg)](https://www.bakercreative.com.au/post/could-your-brand-experience-be-stifling-sales)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Could Your Brand Experience Be Stifling Sales?](https://www.bakercreative.com.au/post/could-your-brand-experience-be-stifling-sales)\
\
In this week\'92s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.\
\
[![How to Plan Your Website Like a Pro](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab742114a3d4e5cc9ca_5a6e7b4c3656aa0001ef4b31_planning_your_website_strategy.jpeg)](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Plan Your Website Like a Pro](https://www.bakercreative.com.au/post/planning-your-website-like-a-pro)\
\
Whether you\'92re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.\
\
[![Brands We Love: Headspace](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab8e95b96249a4634b_59db264eaaa78100013f974f_baker_creative_blog13.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-headspace)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Headspace](https://www.bakercreative.com.au/post/brands-we-love-headspace)\
\
From their visuals to their brand voice, Headspace have found their place, their tribe and their style.\
\
[![Steal\uc0\u8200 These:\u8200 The\u8200 5\u8200 hacks\u8200 Your\u8200 Favourite\u8200 Brands\u8200 are\u8200 Using\u8200 to\u8200 Build\u8200 a\u8200 Following](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab6ebc5b14b6577f604_59db1a53aaa78100013f8e58_baker_creative_blog3.jpeg)](https://www.bakercreative.com.au/post/magnetic-brand-success-stories)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Steal\uc0\u8200 These:\u8200 The\u8200 5\u8200 hacks\u8200 Your\u8200 Favourite\u8200 Brands\u8200 are\u8200 Using\u8200 to\u8200 Build\u8200 a\u8200 Following](https://www.bakercreative.com.au/post/magnetic-brand-success-stories)\
\
What makes people support a brand? Here\'92s what we can learn from some local and international cult brands.\
\
[![7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa78e95b96249a45f8e_5a38c49a4184cb0001cb3e26_webflow_blog_review_thumb.jpeg)](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
\
A website content management system that is a pleasure to use, is well supported and is packed full of intuitive features.\
\
[![How to Attract New Customers to Your Business](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab180dac44068f44c40_5a1cf1d667361900012670a2_5a1bcf6e5bd102000172c572_attract_new_clients_to_business_thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Attract New Customers to Your Business](https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business)\
\
Sales stats looking grim? Learn how to attract a stready flow of customers to your business.\
\
[![7 Questions to Ask Before You Build Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7da7a50db3e90e348_61e4c6ae1cac2ec91a624e80_article-sm.png)](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Questions to Ask Before You Build Your Website](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
\
7 big questions you need to answer about your website before you do anything else.\
\
[![Your Summer Reading List](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac05d73e975fad64f28_5df819100f086a0f878135e0_summer_reading_list.jpeg)](https://www.bakercreative.com.au/post/your-summer-reading-list)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Your Summer Reading List](https://www.bakercreative.com.au/post/your-summer-reading-list)\
\
Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.\
\
[![Brands We Love: Bellhops](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b002_5cce9e3a5d3e7ab609ffc3ac_bellhops_brand_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Bellhops](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
\
Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.\
\
[![8 Ways to Elevate Your Website Copy](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8b81696d9ef86c530_5a5d5a303e2b760001e1cd83_writebettercontent_img_sm.jpeg)](https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[8 Ways to Elevate Your Website Copy](https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy)\
\
Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.\
\
## Brand Experience Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
March 29, 2022\
\
# Could Your Brand Experience Be Stifling Sales?\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
![Could Your Brand Experience Be Stifling Sales?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae9f70a588e54609d3_62415ed2081e0447ab6e3ba9_article-lg.jpeg)\
\
In this week\'92s episode of Brand-Led, we share a personal story from a recent trip to Broome, where we stayed in two different hotels. We discuss how brand experiences on and offline impacted perceptions of each hotel, where we booked and where we\'92d stay again given the choice.\
\
**We discuss:**\
\
- Why your website experience matters when selling your services and how hotel websites dictated where we booked and how much we were willing to pay.\
- The importance of setting realistic expectations on your website and creating consistent experiences on and offline.\
\
**Links & Resources:**\
\
- Follow us on Instagram: [@baker\\_creative](https://www.instagram.com/baker_creative/) [@brand.led](https://www.instagram.com/brand.led/)\
- For more visit [bakercreative.com.au](https://www.bakercreative.com.au/)\
- [Work with us](https://www.bakercreative.com.au/contact)\
\
\
## Continue Reading\
\
[![5 Irresistible Reasons to Start Building Your Email List Today](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa71bf441ad112d7fcf_5a0a82085f389a000169fe93_5-Irresistible-Reasons-to-Start-Building-Your-Email-List-Today_thumb.jpeg)](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[5 Irresistible Reasons to Start Building Your Email List Today](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
\
Email is not a sexy, new marketing strategy but it's still incredibly effective. Here's why email isn't even close to being dead.\
\
[![How to Design an Unforgettable Brand Experience](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab2246c10583fff59ef_59db237aaaa78100013f953d_baker_creative_blog14.jpeg)](https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Design an Unforgettable Brand Experience](https://www.bakercreative.com.au/post/how-to-design-an-unforgettable-brand-experience)\
\
Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.\
\
[![4 Fast Ways to Optimise Your Website Homepage](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa6b81696d9ef86c459_5bb9e3c2a3483e52e34e8854_homepage_feed.jpeg)](https://www.bakercreative.com.au/post/4-must-haves-for-your-website-homepage)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[4 Fast Ways to Optimise Your Website Homepage](https://www.bakercreative.com.au/post/4-must-haves-for-your-website-homepage)\
\
The 4 homepage elements that are essential to include when building or rebuilding your website.\
\
[![7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa78e95b96249a45f8e_5a38c49a4184cb0001cb3e26_webflow_blog_review_thumb.jpeg)](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
\
A website content management system that is a pleasure to use, is well supported and is packed full of intuitive features.\
\
[![Writing the Perfect About Page: 6 Creative Examples From Industry Pros](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac0d7d1d11ec8c2d19d_5b284fcee1d84c60a5725a90_theperfectaboutpage_thumb_image2.jpeg)](https://www.bakercreative.com.au/post/writing-the-perfect-about-page-six-creative-examples-from-industry-pros)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Writing the Perfect About Page: 6 Creative Examples From Industry Pros](https://www.bakercreative.com.au/post/writing-the-perfect-about-page-six-creative-examples-from-industry-pros)\
\
Your 'about' page is one of the most visited pages on your website. We examine examples from industry pros like Amy Porterfield and NoIssue.\
\
[![The Simple Hack That's\uc0\u8200 Guaranteed to Strengthen Your Message](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abbb81696d9ef86d860_5c5fdd0d06c32b3303aa7ed3_how_to_collect_customer_feedback.jpeg)](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Simple Hack That's\uc0\u8200 Guaranteed to Strengthen Your Message](https://www.bakercreative.com.au/post/this-simple-hack-is-guaranteed-to-strengthen-your-sales-message)\
\
Want to write copy that people can't get enough of? This simple hack will help you get to know what your customers really desire.\
\
[![Why it\'92s time to ditch your newsletter](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf254e9506f7029c0d_5dad1be54a50f26af6aa1b96_why_ditch_newsletter_cta.jpeg)](https://www.bakercreative.com.au/post/why-its-time-to-ditch-your-newsletter)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Why it\'92s time to ditch your newsletter](https://www.bakercreative.com.au/post/why-its-time-to-ditch-your-newsletter)\
\
Is your newsletter call to action stifling your email list growth? Discover 3 simple fixes to elevate your email marketing game.\
\
[![An Inside Look at Our Customer Processes](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8ebc5b14b6577eca1_5c9954595f5b9d1aad09e851_avo_sm.jpeg)](https://www.bakercreative.com.au/post/an-inside-look-at-our-customer-processes)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[An Inside Look at Our Customer Processes](https://www.bakercreative.com.au/post/an-inside-look-at-our-customer-processes)\
\
Looking to tighten up your customer experience? Here are the systems & processes we use to create smoother, more streamlined workflows.\
\
[![7 Types of Proof to Use on Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/665ec42fac6e86c2fdf1fbf3_7_types_of_proof_to_use_on_your_website_sm.webp)](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Types of Proof to Use on Your Website](https://www.bakercreative.com.au/post/7-types-of-proof-to-use-on-your-website)\
\
Trust is severely lacking these days. Most people won\'92t just take your word that you are great, they want you to show them you\'92re credible. And that\'92s where proof comes into play.\
\
[![Why marketing is like dating (and how to get customers to swipe right)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf3d85f1337c852bb3_5e5349f27488c2a79e4362b3_milk-bowl-love-hearts.jpeg)](https://www.bakercreative.com.au/post/fill-your-calendar-with-these-customer-attraction-hacks)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Why marketing is like dating (and how to get customers to swipe right)](https://www.bakercreative.com.au/post/fill-your-calendar-with-these-customer-attraction-hacks)\
\
Attracting your dream clients isn\'92t unlike attracting your dream partner. Here's how you can use your love life hacks to fill your calendar.\
\
## Customer Research Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
October 25, 2021\
\
# Customer Research: Not Just For Big Brands\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
\
[Research](https://www.bakercreative.com.au/blog-tags/research)\
\
![Customer Research: Not Just For Big Brands](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae2d6aa277b355e7a6_616fdca336c8cb820a6895ba_article-lg.jpeg)\
\
Your brand lives inside your customer\'92s mind. So if you\'92re building a brand, it only makes sense to start with a clear picture of your audience\'92s hopes and challenges. That\'92s why your next branding project should begin with customer research.\
\
Today, we discuss four ways you can start learning more about your ideal audience and dispel the myth that customer research is not only for big brands with big budgets.\
\
**We discuss:**\
\
- The best time to start collecting customer research\
- The problem with relying on your knowledge of your audience, instead of real data\
- 4 different ways to start collecting customer research, including one method you can use if you don\'92t have an audience yet.\
\
\
**Links and resources:**\
\
- Download the free swipe file: [30+ Survey Questions to Ask Your Audience](https://www.bakercreative.com.au/resources/swipe-file-30-survey-questions-to-ask-your-audience)\
- [Typeform](https://www.typeform.com/)\
- [Survey Monkey](https://www.surveymonkey.com/)\
- Follow us on Instagram: [@baker\\_creative](http://instagram.com/baker_creative)\
\
\
Make sure you subscribe so you don\'92t miss out on any future episodes. And, if you enjoyed this episode, we would love it if you would leave a rating and a review. Thank you.\
\
## Continue Reading\
\
[![How uncovering\uc0\u8200 our brand values guided\u8200 our startup through\u8200 its\u8200 first\u8200 year](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab5436f4e870a0c4013_59f1691979d276000136399d_brand_values_startup.jpeg)](https://www.bakercreative.com.au/post/how-uncovering-our-brand-values-helped-our-startup)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How uncovering\uc0\u8200 our brand values guided\u8200 our startup through\u8200 its\u8200 first\u8200 year](https://www.bakercreative.com.au/post/how-uncovering-our-brand-values-helped-our-startup)\
\
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.\
\
[![Are You Breaking The Norm?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa91bf441ad112d8185_621c31e0c4faf04f464f445d_article-sm.jpeg)](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Are You Breaking The Norm?](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won\'92t want to miss this episode\
\
[![Finding Your Brand Personality: Part 2](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab0436f4e870a0c3b79_619f468910e4a8794381d3ec_article-sm.jpeg)](https://www.bakercreative.com.au/post/finding-your-brand-personality-part-2)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Finding Your Brand Personality: Part 2](https://www.bakercreative.com.au/post/finding-your-brand-personality-part-2)\
\
This is part two of our episodes on brand personality, where we\'92re sharing why this is an unmissable part of your strategy.\
\
[![10 Signs it\'92s Time for a Brand Evolution](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4c5241f8bf327c467_5b849667eeff4d75f026efd5_10signsyouneedarebrand_sm.jpeg)](https://www.bakercreative.com.au/post/10-signs-its-time-for-a-brand-evolution)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[10 Signs it\'92s Time for a Brand Evolution](https://www.bakercreative.com.au/post/10-signs-its-time-for-a-brand-evolution)\
\
How do you know when it\'92s time for a change? Here are 10 signs that it\'92s time for a brand overhaul.\
\
[![2 Powerful Ways To Stand Out and Sell](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4488978d6485c122c_61a9a34bd719886beb497ad6_article-sm.jpeg)](https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[2 Powerful Ways To Stand Out and Sell](https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell)\
\
[![Why Purpose Driven Businesses are More Successful](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf8e95b96249a47170_59f05ca166732c0001cdcfe2_purposeblog_sml.jpeg)](https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Why Purpose Driven Businesses are More Successful](https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful)\
\
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.\
\
[![Should You Use Your Personal Brand\uc0\u8200 Name or Create a Business Brand\u8200 Name?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab88e81dbd897c268f0_59db2b0744723e00014fccfc_baker_creative_blog28.jpeg)](https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Should You Use Your Personal Brand\uc0\u8200 Name or Create a Business Brand\u8200 Name?](https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name)\
\
You\'92ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven\'92t landed on the name.\
\
[![3 Simple Steps For Attracting Better Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa53a593390f928f3f2_6225bc27f8116a7d832bc3cd_article-sm.jpeg)](https://www.bakercreative.com.au/post/3-simple-steps-for-attracting-better-customers)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[3 Simple Steps For Attracting Better Customers](https://www.bakercreative.com.au/post/3-simple-steps-for-attracting-better-customers)\
\
Some people think more customers is what they need. But more isn\'92t always better. Today we\'92re sharing 3 simple steps to attract better customers.\
\
[![Brands We Love: Outdoor Voices](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac436f4e870a0c38be_621c324d1a15cce8b55877b9_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-outdoor-voices)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Outdoor Voices](https://www.bakercreative.com.au/post/brands-we-love-outdoor-voices)\
\
We\'92re back with another Brands We Love. This week, we\'92re talking recreation wear, with a focus on the brand Outdoor Voices.\
\
[![Brands We Love: Heaps Normal](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe461a327c1b8635c_61f71da778c42f4e29f0c311_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Heaps Normal](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
\
Today\'92s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding\'97 including their bold message about drinking.\
\
## Brand Strategy Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
April 12, 2022\
\
# Do You Really Need a Brand Strategy?\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
![Do You Really Need a Brand Strategy?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae1946fd86bcf3c2bb_6270b22f12a7a220d6ed677a_article-lg.jpeg)\
\
When we started our studio, brand strategy was never something we ever offered. Now, brand strategy is a critical piece of our process, and it\'92s given more meaning, focus and depth to every project. But what exactly is brand strategy? Does every business really need one? And are you just paying a lot of money for another digital document that will sit on your server gathering dust?\
\
**WE DISCUSS:**\
\
- The difference between a discovery or briefing session and a brand strategy session\
- Why we decided to implement brand strategy workshops in our business\
- What we cover in a strategy session\
- Whether brand strategy is actually necessary to create visuals or write copy\
- Why not all businesses need a brand strategy and how to tell if it\'92s the right move for you\
\
**LINKS & RESOURCES**\
\
- Follow us on Instagram: [@baker\\_creative](https://www.instagram.com/baker_creative/) [@brand.led](https://www.instagram.com/brand.led/)\
- For more visit [bakercreative.com.au](https://www.bakercreative.com.au/)\
- [Work with us](https://www.bakercreative.com.au/contact)\
\
Know someone who would be interested in this episode? Don\'92t forget to share it with them!\
\
## Continue Reading\
\
[![More than a logo: The difference between branding & marketing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab93d85f1337c8531cb_59db1acef56f150001405707_baker_creative_blog4.jpeg)](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[More than a logo: The difference between branding & marketing](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.\
\
[![Customer Research: Not Just For Big Brands](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae2d6aa277b355e7aa_616fdc966828ed463e308063_article-sm.jpeg)](https://www.bakercreative.com.au/post/customer-research-not-just-for-big-brands)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Customer Research: Not Just For Big Brands](https://www.bakercreative.com.au/post/customer-research-not-just-for-big-brands)\
\
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.\
\
[![Finding Your Brand Personality: Part 1](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab07a6de75c5832b42c_6199d6409b20f1b927d06ba6_article-sm.jpeg)](https://www.bakercreative.com.au/post/finding-your-brand-personality-part-1)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Finding Your Brand Personality: Part 1](https://www.bakercreative.com.au/post/finding-your-brand-personality-part-1)\
\
In this first of two episodes on brand personality, we\'92re sharing why this is an unmissable part of your strategy.\
\
[![Should You Use Your Personal Brand\uc0\u8200 Name or Create a Business Brand\u8200 Name?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab88e81dbd897c268f0_59db2b0744723e00014fccfc_baker_creative_blog28.jpeg)](https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Should You Use Your Personal Brand\uc0\u8200 Name or Create a Business Brand\u8200 Name?](https://www.bakercreative.com.au/post/should-you-use-your-own-brand-name-or-create-a-business-brand-name)\
\
You\'92ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven\'92t landed on the name.\
\
[![Why Purpose Driven Businesses are More Successful](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf8e95b96249a47170_59f05ca166732c0001cdcfe2_purposeblog_sml.jpeg)](https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Why Purpose Driven Businesses are More Successful](https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful)\
\
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.\
\
[![Why Your Brand Needs to Pick a Fight](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abee09b142b145736ed_5d636740f5049afa7d9fda78_brand_villain_enemy.jpeg)](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Why Your Brand Needs to Pick a Fight](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
Just like your favourite books and movies, every great brand story has its own powerful villain too.\
\
[![Brands We Love: Scratch](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aacd7d1d11ec8c2ba9f_620b54b60bba778be143e7ea_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-scratch)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Scratch](https://www.bakercreative.com.au/post/brands-we-love-scratch)\
\
This week we\'92re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.\
\
[![Brands We Love: Heaps Normal](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe461a327c1b8635c_61f71da778c42f4e29f0c311_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Heaps Normal](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
\
Today\'92s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding\'97 including their bold message about drinking.\
\
[![How to Simplify Your Marketing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab3554fe30bfda9228d_62008a5c07390baece7c520e_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-simplify-your-marketing)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Simplify Your Marketing](https://www.bakercreative.com.au/post/how-to-simplify-your-marketing)\
\
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.\
\
[![Are You Breaking The Norm?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa91bf441ad112d8185_621c31e0c4faf04f464f445d_article-sm.jpeg)](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Are You Breaking The Norm?](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won\'92t want to miss this episode\
\
## Selling Without Problems\
[BC](https://www.bakercreative.com.au/)\
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[Insights](https://www.bakercreative.com.au/insights)\
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Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
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May 20, 2019\
\
# Don\'92t Solve a Problem? Here\'92s How to Sell What You Do\
\
[Brand Storytelling](https://www.bakercreative.com.au/blog-tags/brand-storytelling)\
\
[How-To](https://www.bakercreative.com.au/blog-tags/how-to)\
\
![Don\'92t Solve a Problem? Here\'92s How to Sell What You Do](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae7af638b24b34146e_5ce1149d956e9a6b9ce0a5cc_don%2527t_solve_problem.jpeg)\
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Do you sell something that doesn't solve an obvious problem for your customers?\
\
Y\'92know things like jewellery, luxury handbags, new jeans, makeup, books, photography, doughnuts, art, house plants or tickets to see a comedy show?\
\
If so, advice such as "if you don't solve a problem, you don't have a business" might feel off-putting, and trying to 'speak to your customer's pain points' might have you stumped.\
\
So, if you're not helping your customers to overcome their obstacles, what's the best way to persuasively sell your stuff?\
\
Today, I\'92m going to give you a really simple hack that doesn\'92t require talking about pain or lowering your prices. And you can use it even if your product or service does solve a problem!\
\
## Highlighting the hidden value\
\
In English?\'a0This just means instead of focusing on just the features of what you sell, you should be showing off the emotional and social value that comes along with it too.\
\
You do this by asking \'91how will this purchase make my customers feel?\'92 And \'91will this purchase increase or decrease their social status?\'92\
\
By highlighting the unseen value of your offer, it becomes harder to put a price on.\
\
For example, let's say you're thinking of buying tickets to see a band play. Sure, you're paying to listen to music, but what's the hidden value? A fun night out? An opportunity to show your friends that you have great taste in music? A chance to relax or escape reality? Or reminisce about old times?\
\
Of course, the hidden value will depend on the band and the audience, but there's more to sell than just the show ticket.\
\
Does your offering allow your customers to\'97\
\
- Be entertained\
- Escape reality\
- Feel attractive\
- Feel joy or delight\
- Feel nostalgic\
- Feel generous\
- Stand out\
- Reward themselves or others\
- Look at something beautiful\
- Remember an important moment\
- Be in the know\
- Show they belong\
- Show they have good taste\
- Get compliments\
- Relax\
- Give back to an important cause; or\
- Be a leader or trendsetter in their group?\
\
\
If so, you don\'92t need a pain point, because you\'92re selling a desire. A desire to feel good or elevate social status. In these scenarios, you need to paint a picture of what the world will look like with your product or service in it.\
\
Does this mean you have to say things like "Do you want to be seen as a trendsetter?" or "Do you wish you looked more attractive?" God, no! You can use both words and imagery to sell the emotional and social value, without being cheesy or salesy. Need some inspiration? Check out some of these examples I found online.\
\
### Pottery Barn\
\
[Pottery Barn](https://www.instagram.com/potterybarn) makes it easy to envision using their products by showing them set for a party in their photo. They\'92re selling an aspirational identity to their audience\'97 someone who wants to be seen as \'91stylish\'92 and a great entertainer. And they don\'92t stop at the emotional value. The practical facts about the products (\'91break resistant\'92 and \'91durable\'92) help customers justify why they need them.\
\
[![pottery_barn_end_value](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf7af638b24b34147b_5cdfc48460dbdcbc643c3e98_I-PkCKdDI-DVGbcm9uGlRoaa-IC6k3bo0_8qgbELCC-fykv95Or7ct2-vLQ1IqxkbMQ9Ed9KW7AnheYCfxq8NDQ0xfINJu6Cd5_gJkN-5hHE7S-99dcvfxvVMcK_gkJA_ytee-RY.png)](https://www.instagram.com/p/BxTQujzDdoG/?utm_source=ig_web_copy_link)\
\
### Brooklinen\
\
Here, [Brooklinen](https://www.instagram.com/brooklinen/?hl=en) isn\'92t selling sheets, but \'91family time\'92 and \'91Sunday snuggles\'92. Paired with this cute family picture, it\'92s communicating the emotional value of a cosy, inviting bed.\
\
[![brooklinen_value_instagram](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf7af638b24b341475_5cdfc48430023ccf83a509f4_ZV425_iI9oDQtPoBOyjY-8loobFqIBONhKiqQZxiVKjIoES1xAlyd17AyXdy0w3K682rfE8L0lyKl7Iq_o4YseDH565kKzbkjEMSqEGgV07ARBOdxHn0K6fW3z45sEqh4uc-Bywd.png)](https://www.instagram.com/p/BwhaFmOBTZ7/?utm_source=ig_web_copy_link)\
\
### Magnolia Bakery\
\
[Magnolia Bakery](https://www.instagram.com/magnoliabakery) invites its customers to reward themselves at the end of a hard day with a key lime icebox bar. \'91You deserve\'85\'92 is always a great sentence opener when you want to tell people how things ought to be.\
\
[![magnolia_bakery_end_value_ig_post](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf7af638b24b34147f_5cdfc4843771c29d6ea3079d_TTes_iZSka1o9CSGdFtCPVJ3NZe2aDewYQENDv5rgooTvaB-NVfamTaN5BfW82NPKV1bE7Ylkqm-yD6fLeGOJ2IQS1sNWO8e3oTesxlcCOst9RNjPnwmHuBGw2owSPWoncnW4rv2.png)](https://www.instagram.com/p/BxiYIG4FpSC/?utm_source=ig_web_copy_link)\
\
### Hey Tiger\
\
[Hey Tiger](https://heytiger.com.au/products/best-mates-coconut-caramelised-popcorn) uses their chocolate bar name and description to tap into the emotional connection between besties. Don\'92t get me wrong, the bar sounds incredible (check out those sensory words \'91crunchy\'92 and \'91smooth\'92) but it\'92s not all about the chocolate\'97 it\'92s a good excuse to spend some quality time with your BFF. And that time is priceless.\
\
[![hey_tiger_best_mates_website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf7af638b24b341478_5cdfc484376db438e0c8beb7_w2nusXNpe0_n8VXyHGmmFlf5-UwI_WDla1fVS1EkJRPEn6Kt-13zAHYYYniFGxWqHCBbrr0g1Xy8msAZG1fCmOFbnEzfh4JNX9r9Nb7ihdDslsG5kSgNzoQewDxhJD42kM8eHO1Q.png)](https://heytiger.com.au/products/best-mates-coconut-caramelised-popcorn)\
\
### HBO\
\
[HBO](https://www.instagram.com/p/Bw4jB1gHZsb/) posts content on their IG that only their community would understand\'97reminding their fans of their favourite on-screen moments, teasing new content and creating nostalgia over old movies and tv shows. This generates excitement and belonging amongst fans which, in turn, keeps them renewing their subscription. They don't have to say much\'97 it's the imagery that does a lot of the heavy lifting here.\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf7af638b24b341483_5cdfc4841f72b6256dd62b23_vnyGzpJxxxteZvAHmuQBpVPd0gs_a4ZumhQcq4SfhzeaS6oAoiQSG1-z5MWYu4fWz809PSPf3jBlMCfjx_-t3DpMmCHBofCs50lowPejNr8rl_p-rTt5dkA34c6b6RXRK9TBBgU8.png)](https://www.instagram.com/p/Bw4jB1gHZsb/)\
\
So, there you go! You don't need to address customer pain points to sell your products or services. Instead, make your offer irresistible by highlighting the hidden value!\
\
Do you tell your customers about the emotional and social value they\'92ll get from their purchase? I\'92d love to know if you\'92ll be adding in some of this \'91extra value\'92 to your website copy, imagery, product descriptions and social posts! Let me know in the comments. And if you know someone who might benefit from reading this article, don\'92t forget to share it.\
\
## Continue Reading\
\
[![How to Tell People What You Do in 3 Simple Steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab45cf3c36621ea3064_5be00a0ecb3a8e68812b44ab_writing_elevator_pitch.jpeg)](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-3-simple-steps)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How to Tell People What You Do in 3 Simple Steps](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-3-simple-steps)\
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Describing what you do doesn\'92t need to feel salesy or forced. Learn the simple, 3 step formula for creating\uc0\u8200 an\u8200 elevator\u8200 pitch.\
\
[![4 free tools that will level-up your marketing game](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66767d3b2abfbef196c9548c_data-tracking-tools-phone-webdesign.webp)](https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[4 free tools that will level-up your marketing game](https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools)\
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Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.\
\
[![Why Future-Thinking Businesses are Brand-Led](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abe7dc261703a610cc7_61652403d038093af7f58b0c_article-sm-BL.jpeg)](https://www.bakercreative.com.au/post/why-future-thinking-businesses-are-brand-led)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Why Future-Thinking Businesses are Brand-Led](https://www.bakercreative.com.au/post/why-future-thinking-businesses-are-brand-led)\
\
Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into?\
\
[![How Much Should You Pay For Branding?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1e461a327c1b866d2_618c9838fdf099b4e1d6e87d_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-much-should-you-pay-for-branding)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How Much Should You Pay For Branding?](https://www.bakercreative.com.au/post/how-much-should-you-pay-for-branding)\
\
Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.\
\
[![Want More Customers? Stop Being Their Hero](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abce09b142b1457362c_5ae6fa2a9f5a6a50dbd561a9_dontbethehero_thumbnail.jpeg)](https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Want More Customers? Stop Being Their Hero](https://www.bakercreative.com.au/post/want-more-customers-stop-being-their-hero)\
\
The simple shift in thinking that will make your writing and marketing more persuasive.\
\
[![Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa9b026638da1d3f072_5a869e9e29b7f700013fbf6a_our_business_tools.jpeg)](https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming)\
\
Time-saving gems to help you save time, create an epic brand experience and level up your business.\
\
[![Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abfe461a327c1b86ef3_59f16dfe8464770001a3db0b_no_one_wants_to_buy_what_you%2527re_selling.jpeg)](https://www.bakercreative.com.au/post/why-nobody-wants-to-buy-what-youre-selling)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)](https://www.bakercreative.com.au/post/why-nobody-wants-to-buy-what-youre-selling)\
\
Have you ever thought about what you're really buying when you purchase any new product or service?\
\
[![Branding your business: when to splurge & when to save](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa97dc261703a60f62d_5c4e9da6b70f110c46820caa_branding_spend_splurge.jpeg)](https://www.bakercreative.com.au/post/branding-on-a-budget-when-to-splurge-when-to-save)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Branding your business: when to splurge & when to save](https://www.bakercreative.com.au/post/branding-on-a-budget-when-to-splurge-when-to-save)\
\
Deciding to invest in your visual identity is a big move. Learn when to spend & where to splurge when it comes to branding your business.\
\
[![How to Choose Your Branding Team](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab154a8d6088db74616_618788dd326ced4a90c995ab_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-choose-your-branding-team)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How to Choose Your Branding Team](https://www.bakercreative.com.au/post/how-to-choose-your-branding-team)\
\
In this ep of Brand-Led we're highlighting 5 factors you need to consider when choosing your branding team.\
\
[![Why You Need to Get on Board With the Rule of One](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac054a8d6088db74d07_5d061b4cacdfb52635391117_rule_of_one_matches.jpeg)](https://www.bakercreative.com.au/post/why-you-need-to-get-on-board-with-the-rule-of-one)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Why You Need to Get on Board With the Rule of One](https://www.bakercreative.com.au/post/why-you-need-to-get-on-board-with-the-rule-of-one)\
\
There\'92s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.\
\
## Effective Packaging Design Tips\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
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Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
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February 2, 2017\
\
# 9 Essential Tips For Creative & Effective Packaging Design\
\
[How-To](https://www.bakercreative.com.au/blog-tags/how-to)\
\
![9 Essential Tips For Creative & Effective Packaging Design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf42114a3d4e5cbe89_59db363cbcf399000193dcbb_bc_blog2%2520copy.jpeg)\
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From supermarket shelves, to electronics and beauty products, I\'92m a sucker for beautiful packaging design.\
\
To me, creative and thoughtful packaging means that the business has spent time considering the end user and customising their experience with the product. Packaging is an important part of a customer\'92s overall brand experience, so it\'92s important to consider how it looks, feels and works. Here\'92s 9 of my tips for crafting packaging that is user-friendly, creative and eye-catching.\
\
## 1\\. Determine how your packaging will fit within the whole brand experience\
\
Depending on the item, packaging can include outer packaging, inner packaging, product packaging, or all three. Whether you\'92re selling online or in stores, it\'92s important to consider all packaging as a part of the entire brand experience, not an isolated event. Your packaging should:\
\
- Epitomise your brand personality and values\
- Be consistent with other branded marketing tools\
- Be tailored to the target audience\
- Be more than just packaging, but a brand experience that elicits certain feelings\'97can you excite, inspire or delight by creating something unique or special?\
\
For example,\'a0[Go-to](http://www.gotoskincare.com/)\'a0sells women\'92s skincare products online, using humorous, friendly and transparent discourse that is carried through their website, emails, social media and packaging. Their packaging includes a branded shipping box, inner packaging and product packaging. Each parcel also contains a card in the brand tone of voice, explaining how to use their products and a \'a0fortune cookie with a unique branded message. With consistency between all of their touch points, they are able to reinforce their brand message and delight their customers through exceptional experiences.\
\
![go-to_packaging_brand_experience](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf42114a3d4e5cbed8_63a26e756143261368b14a6b_58f2f6ebc2933c49669c2900_gotoskincare.png)\
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_\uc0\u55357 \u56567  : Go-to skincare_\
\
## 2\\. Consider essential functional requirements\
\
It\'92s so important to make sure that you determine any essential functional requirements before you start picking out patterns and typography. Ask yourself\'97\
\
- Does the packaging need to communicate any important information about the product\'92s use or contents (e.g. nutrition information, safety or care instructions)? Try to figure out all required information, marks or instructions before you begin the design phase so you know how much space you need to account for.\
- Is the packaging protecting or sealing the product? How will this affect the design?\
- Are there any specific conditions that will affect the quality of the product? Is the product affected by light? Does it need ventilation? Does it need to be waterproof? Is it kept in very hot or cold conditions?\
- Will it be discarded upon opening or will it be kept until the product is completely used?\
- How will it be transported or shipped? Does the packaging need to follow a \'91nesting\'92 structure or fit within certain size, weight or volume constraints?\
\
These factors are the essential requirements or \'91must-haves\'92 so that the quality of your product isn\'92t compromised. They will affect the type of materials you use and the overall shape and design of the packaging, so are essential to think about before you get started!\
\
## 3\\. Consider how your product will be used by your audience\
\
Your product packaging should enhance the usage experience, not impede it, so it\'92s important to consider exactly how the product is used and the circumstances it will be used in, before you pick the design and materials. Here\'92s some pointers:\
\
- Keep an eye on trends in use or consumption of your product or similar products\
- Can you offer an innovation in the packaging design to make using your product easier, or more efficient? For example, single serves, on-the-go use, easy opening or resealable packs.\
\
Choosing the wrong packaging design can have a direct impact on your sales\'97 for example\'a0[Glad\'92s decision to move the serrated cutter bar](http://www.heraldsun.com.au/news/glad-wrap-ditch-new-design-after-cutter-outrage/news-story/c6534b72890033036d83e2e9a1745d89)\'a0from the base of the box to inside the lid in 2015. There was outrage amongst loyal customers who said it was difficult to use, and the brand was forced to reinstate the previous design to avoid loss in sales.\
\
## 4\\. Pick a clear and simple message\
\
Often packaging is competing against other brands on shelves or online, so getting your message across quickly is essential. Overcrowding the packaging with too much information can be overwhelming, so keep your message to the point. Often this message will be limited to communicating the product you are selling, your brand name and possibly 1-2 main selling points.\
\
![hopscotch_clear_message_packaging](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf42114a3d4e5cbee0_63a26e7561432602c2b14a6d_58f2f6ebc2933c49669c28fb_hopscotch__packaging_simple.jpeg)\
\
\uc0\u55357 \u56567  :\'a0[Katherine Covell](https://www.behance.net/Katherine_Covell)\
\
## 5\\. Ensure your packaging is attractive and stands out\
\
If your packaging design is going to be competing against other brands on shelves or online, it\'92s important that it looks great and stands out. But this doesn\'92t necessarily mean splashing it with bold colours and typography. Consider the other products in the market, and what they look like, so that you can differentiate your product. This might mean choosing unique packaging shape, a clever way to present your product, selecting an unusual or under-used colour or selecting a non-traditional design layout.\
\
While there is scope to be creative, the design should be industry appropriate and clearly marked to avoid confusion as to how the product should be used. This is especially true of chemical products\'97you don\'92t want to risk someone ingesting your product if it looks similar to other food or drink products.\
\
![creative_packaging_design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf42114a3d4e5cbef8_63a26e756143267c4eb14a6c_58f2f6ebc2933c49669c28f8_paintbrushes1.jpeg)\
\
\uc0\u55357 \u56567 :\'a0[Simon Lalibert\'e9](https://www.behance.net/slaliberte)\'a0for Poilu\
\
## 6\\. Don\'92t mislead your customers\
\
This one really should go without saying, but sometimes brands can cross the line between creative marketing and dishonesty. From product imagery to copy, make sure that your packaging is accurate and honest. While you\'92ll want to show your product in the best light possible, if you have a good product and brand, there\'92s no need to stretch the truth. For example, the maker of Nurofen,\'a0[Reckitt Benckiser was fined $1.7 million](http://www.abc.net.au/news/2016-04-29/nurofen-maker-fined-$1.7m-misleading-customers/7370022)\'a0after their packaging claimed specific relief of certain types of pain, despite the active ingredients being the same for each product.\
\
## 7\\. Aim for less waste\
\
Reducing wastage in packaging is an important consideration, not only due to the push from consumers to be more environmentally conscious, but also due to the flow on cost savings from efficient packaging. Some ways to reduce waste include\'97\
\
- Using recycled materials as a part of your packaging\
- Reducing the weight and size of the product and its packaging\
- Encouraging the consumer to reuse packaging (I always loved the glass Nutella jars that, once used turned into a cup).\
- Finding ways to use the offcuts or byproducts of product packaging\
\
![environmentally_conscious_packaging](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf42114a3d4e5cbeca_63a26e75614326114eb14a6a_58f2f6ebc2933c49669c28f9_less_waste_phillips_LED.jpeg)\
\
Innovative packaging focused on sustainability. \uc0\u55357 \u56567 :\'a0[Bryant Yee](https://www.behance.net/slaliberte)\
\
\uc0\u8205 \
\
## 8\\. Consider future packaging needs\
\
While you might be starting off with only one product, if you think you might expand your product line at some point in the future, it\'92s worth telling your designer to keep this in mind. With this considered, when you are ready to launch that new flavour, scent or version, the packaging design can be easily adapted or extended for the new lines.\
\
## 9\\. How will it be printed?\
\
Before you get carried away with fleshing out the final design, it\'92s a good idea to chat to a printer and explain what you\'92re hoping to achieve with your packaging. Sometimes there are hurdles in printing designs on certain materials or big cost differences in the print finishings that can really impact your design and material choices. Printers can also provide die lines that your designer can use as a guide when designing the product. Printing really can make all the difference in the final presentation of your product so speaking to a trusted printer before you finalise the design can help you to create a better looking final product.\
\
![print_finishings_packaging_design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf42114a3d4e5cbedb_63a26e75614326efbbb14a6e_58f2f6ebc2933c49669c28fc_floravere_box_packaging_print.jpeg)\
\
\uc0\u55357 \u56567 :\'a0[Marie Zieger](https://www.behance.net/zieger)\
\
Even though our lives are filled with packaging, we rarely think about the subtleties that encourage our purchases and the reason for re-purchasing. It\'92s our job as marketers and designers to work with product producers to produce thoughtful, user-driven packaging design that resonates with audiences and creates cohesive brand experiences.\
\
Do you have tips or questions about creating effective packaging? Let me\'a0know in the comments.\
\
## Continue Reading\
\
[![7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa78e95b96249a45f8e_5a38c49a4184cb0001cb3e26_webflow_blog_review_thumb.jpeg)](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Reasons to Love the\uc0\u8200 Webflow\u8200 CMS](https://www.bakercreative.com.au/post/7-reasons-to-love-the-webflow-content-management-system)\
\
A website content management system that is a pleasure to use, is well supported and is packed full of intuitive features.\
\
[![7 Questions to Ask Before You Build Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7da7a50db3e90e348_61e4c6ae1cac2ec91a624e80_article-sm.png)](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Questions to Ask Before You Build Your Website](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
\
7 big questions you need to answer about your website before you do anything else.\
\
[![The Power of the Quick Win](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba488978d6485c2696_5eafc92648941597d06229c1_Quick_wins_thumb.jpeg)](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Power of the Quick Win](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.\
\
[![Brands We Love: Warby Parker](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad5d73e975fad6430c_5b5e788aa7da0a3dfa5d41b8_warby_parker_brand_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-warby-parker)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Warby Parker](https://www.bakercreative.com.au/post/brands-we-love-warby-parker)\
\
We explore how Warby Parker earned the title of most innovative company, taking a look at 3 strategies that have earned them cult status.\
\
[![How to fill up your calendar with paying clients (swipe this)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab92d6aa277b355ed3f_5c3b08d0bf58775245c04b87_how_to_get_new_clients.jpeg)](https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to fill up your calendar with paying clients (swipe this)](https://www.bakercreative.com.au/post/the-6-step-blueprint-we-use-to-fill-up-our-calendar-every-month)\
\
Is your biggest hurdle figuring out how you can attract new customers to your business? Use this blueprint to hit your revenue goals!\
\
[![The 7 secrets of successful websites](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677ca7237e56c11ebdf8b85_66399ab98e95b96249a46d35_59db097ff56f150001404ac3_baker_creative_blog10%20copy.webp)](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The 7 secrets of successful websites](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
\
Building a website? These seven essential features will make it a roaring success.\
\
[![8 Ways to Elevate Your Website Copy](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8b81696d9ef86c530_5a5d5a303e2b760001e1cd83_writebettercontent_img_sm.jpeg)](https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[8 Ways to Elevate Your Website Copy](https://www.bakercreative.com.au/post/8-ways-to-elevate-your-website-copy)\
\
Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.\
\
[![Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc4ff6f92025e668e2cf_leadmagnets.webp)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)](https://www.bakercreative.com.au/post/why-lead-magnets-are-a-must-have-in-your-biz)\
\
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.\
\
[![5 Irresistible Reasons to Start Building Your Email List Today](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa71bf441ad112d7fcf_5a0a82085f389a000169fe93_5-Irresistible-Reasons-to-Start-Building-Your-Email-List-Today_thumb.jpeg)](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[5 Irresistible Reasons to Start Building Your Email List Today](https://www.bakercreative.com.au/post/5-reasons-to-start-building-your-email-list-today)\
\
Email is not a sexy, new marketing strategy but it's still incredibly effective. Here's why email isn't even close to being dead.\
\
[![Brands We Love: Go-To Skincare](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab54a8d6088db742d1_622adc7f39ac742c5dc3826d_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Go-To Skincare](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
\
With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.\
\
## Customer Attraction Hacks\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
February 24, 2020\
\
# Why marketing is like dating (and how to get customers to swipe right)\
\
[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
\
[Future Trends](https://www.bakercreative.com.au/blog-tags/future-trends)\
\
![Why marketing is like dating (and how to get customers to swipe right)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf3d85f1337c852ba5_5e534a5d460080937988dd69_cereal-hearts.jpeg)\
\
They say marketing is a lot like being in a romantic relationship.\
\
And given that I\'92ve recently graduated from a 12 year relationship into 2 weeks of married life, I\'92m expecting to unlock some new level of marketing wizardry soon.\
\
...I\'92ll keep you posted on that one.\
\
In the meantime, and in the spirit of this month of love, this post is all about how you can attract NEW customers and fill your calendar using some of the the same tactics you might already be using in your romantic relationships.\
\
Ready to take your enquiries up a notch? Here\'92s what you need to be doing\'97\
\
## 1\\. Get their details\
\
Think about the last time you had a crush on someone. As you got to know them, you probably started collecting little details about your new belle or beau. Like the weird way they ate cheezels, their coffee order, dream to become a beekeeper or the brand of their favourite perfume.\
\
I want you to do the same thing with your customers. Because getting specific about who your ideal customers are will help you to create the offers, write the copy, create the insta posts and design a brand that attracts those people.\
\
Go beyond what\'92s on their facebook profile (any ol stalker can do that). You need to talk to them, get to know what drives them, what they value, what keeps them awake at night, and what they want for their future.\
\
**Take action:** Get to know more about your customer than their age and hometown. Use surveys, interviews and conversations to learn their deeper needs, values and desires.\
\
## 2\\. Tap into their want match\
\
When trying to convince your significant other to do something with you, do you\'97\
\
- a)\'a0Tell them they have to go or \'91it\'92s over\'92\
- b) Tell them all the reasons why you want to go\
- c) Tell them all the reasons they might like to go based on what you know they like\
\
\
I hope you picked c.\
\
Because the same logic applies to your customers.\
\
Once you know what your audience wants, you can create an offer (product or service) that matches that want and talk about it in a way that highlights the features and benefits they\'92ll love.\
\
So many people have a disconnect between what their customers want and what they\'92re offering. They sell a self-education product to an audience who doesn\'92t have the time to learn. Or a high-priced offer to people who barely have a budget.\
\
If you want your customers to fall in love with your offer, you need to create a product or service that aligns with their desires. You need to sell them what they want, not what you think they need.\
\
**Take action:** Your customer\'92s preferences, lifestyle and values will directly influence the type of offer that appeals most to them. Once you know your customer, you can create one or multiple offers that match their needs and wants.\
\
## 3\\. Be the real-deal\
\
Could you imagine if you were dating someone who only ever talked about their wins, accomplishments and how great everything was? It\'92d be weird, right? At a certain point you might start to question their sincerity, because every single person on the planet experiences both highs and lows in life.\
\
In fact, stories of failures and fears can help others to bond with you. They can help your audience to sidestep your mistakes. And they can also serve as evidence that you\'92re not unlike them, and any success you\'92ve achieved is possible for them too.\
\
I\'92m sure you\'92re a likeable person. Your mum knows it. Your friends know it. And you want your customers to know it too. Why? Because people buy from those they like! Sharing some of the mistakes you\'92ve made on your journey (as well as the wins and accolades) can help you build rapport and connection with your audience.\
\
**Take action:** Build relatability by sharing stories about both your wins and your losses. Be sure to keep them genuine, true and relevant to what your business is about.\
\
## 4\\. Pop the questions\
\
Every great relationship, collaboration and friendship starts with an ask. Generally, these start out small and get progressively higher in both risk and reward as you build trust. You wouldn\'92t ask someone to marry you on a first date, and the same goes in marketing.\
\
In your business, you might start with a small request, like asking someone to comment on your instagram post or asking for an email address in exchange for a freebie. And eventually that graduates to asking them to work with or buy from you.\
\
The 2 big problems many people (including yours truly) have encountered when building their audience are\'97\
\
1. They don\'92t want to be too pushy, so they never ask for anything\
2. They train their audience to receive a lot of value without needing to do or pay anything.\
\
\
That means when they DO finally ask for a sale, their audience is like \'91why would I pay when you always give me so much great value without me lifting a finger?\'92\
\
Smart people.\
\
That\'92s why regularly asking your audience to engage, take action and pay for the value your delivery is essential for your profitability and even their own results.\
\
Because, when we pay, we pay attention.\
\
**Take action:** Free value definitely has its place in building trust, but if you want to be profitable don\'92t forget to also ask your audience to be active and invest in their own development as you get to know each other.\
\
## 5\\. Persistence pays\
\
The first time Kane asked me out I said no. But he came back a month later, and I said yes.\
\
In love and in business, I believe\'97\
\
1. Not everyone you reach is going to want to buy in.\
2. Not everyone you reach is going to buy in straight away.\
\
\
Often it takes multiple engagements with your brand for someone to take action (especially if you\'92re selling high priced products or services). That might mean showing up in their inbox, in an ad, in search engines, in their facebook news feed and instagram feed.\
\
Think about it\'97 how many times has something shown up in your feed and you think \'91oh that looks interesting\'92 but you don\'92t have time to look at it further? You think \'91it\'92ll pop up again\'92 but it doesn\'92t. If what you do or sell can help your customers, you owe it to them to show up again and again.\
\
It\'92s really easy to be disheartened when you put a lot of time into creating content and you hear crickets. In that situation, you could take it as a personal rejection, or you could use it as evidence of what your audience doesn't respond well to and change up your game plan.\
\
**Take action:** Not everyone you reach will take you up on your offer, and not everyone will take action immediately. It pays to be consistent and persistent.\
\
Attracting your dream clients isn\'92t unlike attracting your dream partner.\
\
And while finding new clients might sound trickier than finding a lover, the same principles apply\'97\
\
- Know who you want (and who you don't);\
- Support them to get what they want;\
- Be real and transparent;\
- Ask them to spend time and engage with you; and\
- Be persistent and consistent about showing up in their lives.\
\
\
When you put it like that, it sounds simple, but I know it\'92s definitely not always easy. Stay committed to your vision, keep showing up and I have no doubt you\'92ll fill your calendar with incredible clients very soon.\
\
## Continue Reading\
\
[![The Power of the Quick Win](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba488978d6485c2696_5eafc92648941597d06229c1_Quick_wins_thumb.jpeg)](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Power of the Quick Win](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.\
\
[![4 Fast Ways to Optimise Your Website Homepage](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa6b81696d9ef86c459_5bb9e3c2a3483e52e34e8854_homepage_feed.jpeg)](https://www.bakercreative.com.au/post/4-must-haves-for-your-website-homepage)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[4 Fast Ways to Optimise Your Website Homepage](https://www.bakercreative.com.au/post/4-must-haves-for-your-website-homepage)\
\
The 4 homepage elements that are essential to include when building or rebuilding your website.\
\
[![11 Surefire Ways to Stand Out in a Competitive Market](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa455941e40a6beffd4_5b4c51cb52047e4d0922ede9_stand_out_brand.jpeg)](https://www.bakercreative.com.au/post/11-surefire-ways-to-stand-out-in-a-competitive-market)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[11 Surefire Ways to Stand Out in a Competitive Market](https://www.bakercreative.com.au/post/11-surefire-ways-to-stand-out-in-a-competitive-market)\
\
Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.\
\
[![Brands We Love: Headspace](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab8e95b96249a4634b_59db264eaaa78100013f974f_baker_creative_blog13.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-headspace)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Headspace](https://www.bakercreative.com.au/post/brands-we-love-headspace)\
\
From their visuals to their brand voice, Headspace have found their place, their tribe and their style.\
\
[![7 Questions to Ask Before You Build Your Website](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7da7a50db3e90e348_61e4c6ae1cac2ec91a624e80_article-sm.png)](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[7 Questions to Ask Before You Build Your Website](https://www.bakercreative.com.au/post/7-questions-to-ask-before-you-build-your-website)\
\
7 big questions you need to answer about your website before you do anything else.\
\
[![Brands We Love: Go-To Skincare](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab54a8d6088db742d1_622adc7f39ac742c5dc3826d_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Go-To Skincare](https://www.bakercreative.com.au/post/brands-we-love-go-to-skincare)\
\
With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.\
\
[![3 Types of Content You Need to Be Creating Right Now](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa5554fe30bfda914ad_5e8adce33d54a96f58c28503_178-BakerCreative-191106-JWyldthumb.jpeg)](https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[3 Types of Content You Need to Be Creating Right Now](https://www.bakercreative.com.au/post/3-types-of-content-you-need-to-be-creating-right-now)\
\
Want to create a brand more bingeworthy than the Tiger King? You need to be using these 3 types of content in your strategy.\
\
[![3 powerful hacks to turn your website into a lead machine](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677cc1f1445ad953b5337fc_3powerhacks-img.webp)](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[3 powerful hacks to turn your website into a lead machine](https://www.bakercreative.com.au/post/website-hacks-for-more-leads)\
\
Three powerful, yet simple hacks for encouraging more conversions on your website.\
\
[![Could Your Brand Experience Be Stifling Sales?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae9f70a588e54609b9_62415ed648a09b74c73c10b5_article-sm.jpeg)](https://www.bakercreative.com.au/post/could-your-brand-experience-be-stifling-sales)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Could Your Brand Experience Be Stifling Sales?](https://www.bakercreative.com.au/post/could-your-brand-experience-be-stifling-sales)\
\
In this week\'92s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.\
\
[![How to Attract New Customers to Your Business](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab180dac44068f44c40_5a1cf1d667361900012670a2_5a1bcf6e5bd102000172c572_attract_new_clients_to_business_thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[How to Attract New Customers to Your Business](https://www.bakercreative.com.au/post/how-to-attract-new-customers-to-your-business)\
\
Sales stats looking grim? Learn how to attract a stready flow of customers to your business.\
\
## Finding the Right Designer\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
January 19, 2016\
\
# Perfect Match: Finding the Right Designer for Your Business\
\
[Research](https://www.bakercreative.com.au/blog-tags/research)\
\
[How-To](https://www.bakercreative.com.au/blog-tags/how-to)\
\
![Perfect Match: Finding the Right Designer for Your Business](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aafcaa4a90b94b11d4c_59db37dbbcf399000193dda1_bc_blog4%2520copy%25204.jpeg)\
\
A client once said to me, \'91designers are like hairdressers, once you find one that you like, you keep going back\'92.\
\
I love this comparison, because while they\'92re very different industries, both are services that require both the client and service provider to have a mutual trust and understanding to achieve the best results.\
\
## What does the perfect designer look like?\
\
Designers are not one-size-fits-all. Every designer or agency has their own style\'a0and specialities. They also come with different price tags, personalities\'a0and levels of customer service. That's why it's important to have a think about what you are looking for in a designer before you set out on your search!\
\
### What is your working style?\
\
It's a good idea to find a designer that is suited to your working style. Is it important that you find a designer who can be flexible and work quickly to meet tight deadlines, or will you always be able to deliver briefs well in advance? Are you looking to build a relationship by offering regular, ongoing work, or is this a one off project? \'a0You should also consider how you\'a0like to communicate. Would you prefer to work with someone local\'a0who you can meet in person? Or will Skype, FaceTime or\'a0email work better for your needs?\
\
### What does\'a0the brief look like?\
\
Next, consider the type of work they might be doing. This may help to narrow down your search, as you can look for designers that have experience or expertise in these areas. Consider what kind of skills should they have\'96do you require an illustration, social media artwork, publication layout, app design or web design?\'a0Do you need them to work on print designs, digital designs or both? \'a0Are you looking for a designer with lots of experience, or would you favour quality designs over their number of\'a0years in the industry?\
\
### Which\'a0styles do you prefer?\
\
Like a lot of creative industries, design is subjective. While many designers are versatile, they will all approach a brief in different ways.\'a0Do you need an all-rounder who has the skills to develop a range of styles? Or would you prefer someone who specialises and excels in one area? You should never assume that an illustrator has layout skills or that a graphic designer has illustration skills. If you\'a0require both skill sets, then you'll have to find an all rounder, or hire two different designers to work together.\
\
Always look at a designer\'92s portfolio to gauge their capabilities. If they don\'92t have one available online, ask to preview some of their previous work. This will give you a glimpse into their style and type of work they usually do. Are you impressed by the work they\'92ve delivered for other clients? What do they specialise in? If you love their portfolio work, then chances are you\'92ll enjoy what they produce for you!\
\
A designer\'92s or agency\'92s portfolio should be enough to help you make a decision about their skills and abilities. I never suggest asking a designer or agency to create a design for you for free to see if you like it before you employ them. This is known as \'91spec work\'92 and it devalues a designer\'92s work by asking them to work for free. This video from Zulu Alpha Kilo might help explain\'a0[why we\'92re against spec work.](https://www.youtube.com/watch?v=essNmNOrQto)\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aafcaa4a90b94b11d78_63a26f057adfdc7de6a6cca8_58f2f6ebc2933c49669c2695_saynotospecwork-youtube.jpeg)](https://www.youtube.com/watch?v=essNmNOrQto)\
\
### What is your budget?\
\
Designers may charge hourly or flat rates. These will\'a0vary based on their experience level, location and what they are delivering for you. At the lower end of the price spectrum, offshore designers, students and some freelancers may be the best fit for a design on a tight budget. If you\'92re able to spend more and are after experience, customer service and high quality, then some freelancers, an agency or professional consultant may be better suited to you.\
\
### What do other clients say about them?\
\
If you\'92re curious about an agency or freelance designer's\'a0work ethic and communication style you could opt to contact some of their previous clients. Most designers would be happy for you to contact their past clients and will pass along contacts if you ask. You could also\'a0find this information in their portfolio or on their website.\
\
Nobody is perfect, so don\'92t discount someone based on small errors or one client\'92s experience. Be cautious, but consider that there may have been other elements at play. Just make sure you watch out for red flags like not finishing a project or\'a0poor communication. If you hear anything like this repeatedly from clients, I\'92d be crossing that person or agency off my list!\
\
## Where to find great graphic designers\
\
[![](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aafcaa4a90b94b11d7c_63a26f057adfdcefc0a6cca9_58f2f6ebc2933c49669c26ba_behance-finding-a-designer.jpeg)](http://behance.net/)\
\
The first place to start is to ask your friends, family and colleagues for referrals.\'a0You may find that there are designers who have experience working in your specific industry that\'a0can bring an extra level of expertise to the table. The referrals\'a0may turn up a few gems, but don't stop there! Here are some other great places to find designers:\
\
1. [Behance](https://www.behance.net/)\\- this\'a0website showcases designers from around the world and allows you to search by location, type of design and keywords. Bonus tip: it's also great for design inspiration\
2. Google search- This one\'92s an obvious one, but if you\'92re specific with your search it could turn up some good leads.\
3. Your local graphic design association ( [AGDA](http://www.agda.com.au/resources/find-a-designer/)\'a0in Australia has branches in each State)\
4. [Upwork](https://www.upwork.com/)\'a0(Formerly Elance and ODesk)- This allows you to post a project where designers can submit a proposal and quote to complete the service. Prices tend to be cheaper, and if you\'92re looking for offshore designers you\'92ll find them here.\
5. [Instagram-](https://instagram.com/)\'a0do a search for hashtags like #logodesign or #webdesign. Often they\'92ll have website links you can check out in their profile.\
6. Universities/Colleges/TAFEs that teach design- Ask a lecturer or teacher if they can recommend any talented students who might be looking to build their portfolio. If cost is a big factor in your decision, emerging designers are likely to have lower rates as they are still learning. You might just find a great person who can learn and grow with your business!\
\
### A note on crowdsourcing sites\
\
You might notice the absence of bidding sites in the above list. On these types of sites, a client posts a brief and budget and lots of people submit designs to be considered. The client picks their favourite design and pays one person for their work. I don't support this approach because I strongly believe that designers (and anyone else for that matter) should always be paid for their work.\
\
The only exception should be for charitable or volunteer work, or they are getting mutual benefit from the project (i.e an internship or in-kind donation).\'a0Bidding sites demean the value of designers and their expertise by asking them to create work for free\'a0in the hope that they\'92ll get paid. And that's not something I can get on board with.\
\
For the same price as you might pay on a crowdsourcing site, you could work with closely with one offshore, freelancer or student designer and you\'92re likely to get a better result and unique design that accurately reflects your brand. You\'92re also not asking 50 other people to work for you for free. Just my 2 cents \uc0\u55357 \u56876 \
\
## Set the foundation for a great relationship\
\
Once you've found your dreamboat designer, avoid miscommunication and errors by having a contract or agreement that clearly outlines expectations before you begin. If you're working with an agency or freelancer, they should provide this, but if they don't, ask for one! Having everything written out clearly will ensure everyone is on the same page before you get started.\
\
#### Here's what it should include:\
\
- The scope of the project (what is being delivered, by who)\
- The format of the final deliverables and who owns these once they are completed\
- The timeframe of delivery\
- The total project cost\
- How much revision time is included (if any)\'a0and how much 'out of scope' work or additional revision time will cost\
- Terms and conditions (including who owns the work being produced, the terms of the relationship and what happens if someone wants to cancel)\
\
And there you have it\'96my tips for finding and selecting a great designer. I hope this article helps you to find someone who works well for you and your business.\
\
Do you have tips on where to find or how to select a great designer? Let me know in the comments!\
\
## Continue Reading\
\
[![Why I Believe in Collaboration over Competition](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abfb81696d9ef86da34_59db28ce44723e00014fcb89_baker_creative_blog26.jpeg)](https://www.bakercreative.com.au/post/why-i-believe-in-collaboration-over-competition)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Why I Believe in Collaboration over Competition](https://www.bakercreative.com.au/post/why-i-believe-in-collaboration-over-competition)\
\
In an environment where we\'92re constantly competing we end up hindering the results for the very people we are trying to serve.\
\
[![How to Choose Your Branding Team](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab154a8d6088db74616_618788dd326ced4a90c995ab_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-choose-your-branding-team)\
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[Business](https://www.bakercreative.com.au/subject/business)\
\
[How to Choose Your Branding Team](https://www.bakercreative.com.au/post/how-to-choose-your-branding-team)\
\
In this ep of Brand-Led we're highlighting 5 factors you need to consider when choosing your branding team.\
\
[![9 Ways Supercharge the Rest of Your 2019](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8da7a50db3e90e4dc_5d19d10b5fdcb9e4321b5248_SuperCharge_Blog.jpeg)](https://www.bakercreative.com.au/post/9-ways-supercharge-the-rest-of-your-2019)\
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[Business](https://www.bakercreative.com.au/subject/business)\
\
[9 Ways Supercharge the Rest of Your 2019](https://www.bakercreative.com.au/post/9-ways-supercharge-the-rest-of-your-2019)\
\
Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.\
\
[![4 Compelling Reasons to Invest in Your Brand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa69d05fdcc46b69043_59db275244723e00014fc90f_baker_creative_blog31.jpeg)](https://www.bakercreative.com.au/post/4-compelling-reasons-to-invest-in-your-brand)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[4 Compelling Reasons to Invest in Your Brand](https://www.bakercreative.com.au/post/4-compelling-reasons-to-invest-in-your-brand)\
\
Your brand strategy probably isn't topping your to-do list. But, it's probably the most worthwhile investment we ever made.\
\
[![The Secret to Building an Offer They Can\'92t Refuse](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba1bf441ad112db76a_5bcc3dc8c76fd3a14a956ae1_offer_irresistable.jpeg)](https://www.bakercreative.com.au/post/the-secret-to-building-an-offer-they-cant-refuse)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[The Secret to Building an Offer They Can\'92t Refuse](https://www.bakercreative.com.au/post/the-secret-to-building-an-offer-they-cant-refuse)\
\
Four tips for crafting irresistible offers that will help you stand out, connect with your customers and get more people saying \'91yes!\'92\
\
[![How Much Should You Pay For Branding?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1e461a327c1b866d2_618c9838fdf099b4e1d6e87d_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-much-should-you-pay-for-branding)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How Much Should You Pay For Branding?](https://www.bakercreative.com.au/post/how-much-should-you-pay-for-branding)\
\
Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.\
\
[![How to Make 2019 Your Most Profitable Year Yet](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab92306e06b840fded3_5c17716fe7c0464e8610b688_blog_sm.jpeg)](https://www.bakercreative.com.au/post/how-to-make-2019-your-most-profitable-year-yet)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How to Make 2019 Your Most Profitable Year Yet](https://www.bakercreative.com.au/post/how-to-make-2019-your-most-profitable-year-yet)\
\
Ready to set some big goals for 2019? Here's a simple 4 step plan to help you plan the year ahead.\
\
[![How To Uncover a Compelling Founder Story](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab43a593390f928fc96_6270b3a39287440d1d9e1755_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-uncover-a-compelling-founder-story)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How To Uncover a Compelling Founder Story](https://www.bakercreative.com.au/post/how-to-uncover-a-compelling-founder-story)\
\
Can\'92t think of one single thing that makes you different from the rest? This week we\'92re talking about founder stories, and how to uncover yours.\
\
[![Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa9b026638da1d3f072_5a869e9e29b7f700013fbf6a_our_business_tools.jpeg)](https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Behind the Scenes: The Essential Tools That Keep Our Business Humming](https://www.bakercreative.com.au/post/behind-the-scenes-the-essential-tools-that-keep-our-business-humming)\
\
Time-saving gems to help you save time, create an epic brand experience and level up your business.\
\
[![4 free tools that will level-up your marketing game](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66767d3b2abfbef196c9548c_data-tracking-tools-phone-webdesign.webp)](https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[4 free tools that will level-up your marketing game](https://www.bakercreative.com.au/post/level-up-your-marketing-game-with-these-free-tools)\
\
Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.\
\
## Authentic Brand Voice\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
June 7, 2017\
\
# Unleashing Your Authentic Brand Voice\
\
[Brand Voice](https://www.bakercreative.com.au/blog-tags/brand-voice)\
\
[Brand Storytelling](https://www.bakercreative.com.au/blog-tags/brand-storytelling)\
\
[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
\
![Unleashing Your Authentic Brand Voice](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aafebc5b14b6577f1b1_59db38f844723e00014fd2f1_bc_blog6%2520copy.jpeg)\
\
This world is crowded! There are over 7 billion people living on Earth, all vying for a slice of attention. So how do you make your brand stand out?\
\
In my opinion, we all\'a0_say_\'a0we want to stand out, but when it comes down to it, we fail to take\'a0a stance. From\'a0the people we\'a0serve, to our offerings and even the rules that guide how we\'a0operate, we need to get better at deciding\'a0who we are, and importantly, who we're not. There's a tendency to pick a logo, and say, 'this is the unique face of my brand' without actually making any important decisions about what's behind it. So, when the logo is taken away, we\'a0all sound exactly the same.\
\
Chosen carefully and consistently, our words have the ability to\'a0build remarkability and memorability into our brands. We can use them to explain our difference, sell our value and convey what's important to us. They can also inject personality into our marketing materials,\'a0turning a faceless business into a loveable brand.\
\
## What is a brand voice?\
\
Your brand voice describes how your brand writes and speaks consistently over time. It's the words and phrases you choose\'a0to communicate with your audience\'97from your blog posts to your website copy, social media captions, video scripts and brochure copy. Most of us have a way of speaking and writing that is unique to us\'97this is our voice.\
\
A clear and compelling brand voice will showcase your personality and will help your message to cut through the marketing clutter to make a bigger impact. It can define your brand even when it's not accompanied by your logo or brand visuals. If you've ever read a blog article or book and known exactly who has written it without reading the byline, or heard a voice on radio or podcast and immediately recognised who it belongs to, this is the power of a consistent and unique brand voice.\
\
While your voice is pretty consistent, your tone might change depending on the situation at hand or the person you are speaking to. For example, you might change your tone if you\'92re speaking to a stranger versus an old friend, or you might switch tone when someone is angry versus when they are excited.\
\
## Your voice should sound like you, not like someone else\
\
I consider myself to be an ok writer, until I look at other brands\'92 voices, with their funny, witty blogs, or thought-provoking podcasts. Even when I caption\'a0an instagram post, I look at other brands with their perfect descriptions and think, 'these other people have this covered, and they make it look so easy!' Meanwhile, I have been sitting here for 10\'a0minutes and all I have is a cacti emoji.\
\
It\'92s easy to get caught in the comparison trap. It\'92s equally easy to read or listen to these wonderful, admirable brands or personalities and begin to emulate their voices. But it\'92s important to remember that a voice that sounds just like someone else is doing nothing for your own brand. The way one person has created something isn\'92t the only way it can be created. And a voice that\'92s not yours won\'92t feel or sound authentic coming from you.\
\
I like to think of\'a0brand voices I admire and respect as my influencers, and when I find a voice I love, I consciously dissect it. This is a habit I\'92ve borrowed from\'a0Kane as he does\'a0this with his design work. Whenever he sees a design he likes or a designer he admires, he looks at their work, and analyses it. He thinks about why he likes it, what they\'92ve done really well, and then he thinks about how he might do it differently to fit within his own style. So, I do the same with my influencers. I consider what I like about their voice, what they have done well, and then how I might do or say it differently in a way that is my own.\
\
## Building an authentic brand voice\
\
Nailing your voice and using it consistently takes time and practice. Every now and then, I\'92ll write something and think, this isn\'92t us. But, that awareness is golden, because it helps me to stay consistent and true to our brand over time, sprinkling that unique flavour into everything we write.\
\
If you're ready to start defining your brand voice, here are my 6 big tips for building one that is authentic:\
\
### 1\\. Know your brand\
\
If you haven't yet figured out why you exist, who you're serving, what you're going to offer, and defined the\'a0[principles](https://www.bakercreative.com.au/post/how-uncovering-our-brand-values-helped-our-startup)\'a0and processes you'll use to deliver this offering, then that's the first, crucial step in defining your voice. It's important that your brand voice matches other components of your brand, like your vision, purpose, experiences and visuals, otherwise it will seem disconnected and inauthentic. If you need a hand with this, that's what we do! [Say hi over here.](https://www.bakercreative.com.au/contact)\
\
### 2\\. Tell your stories\
\
When you\'92re writing or speaking day to day, telling your personal stories will help you to make a real, genuine connection with your audience. Chances are, the subject you're covering has already been written or spoken about before, but, if you can include a story\'a0that comes from your real personal experiences, it will always be unique and authentic.\
\
### 3\\. No one wants to hear from a robot\
\
This one\'92s essential for any writing you do, especially if you have the tendency like I do to slip into "essay mode" and get overly formal and stuffy when speaking about a complex subject.\'a0There\'92s a reason people like reading about gossip, and that\'92s because it\'92s conversational. Remember to use conjunctions (e.g. 'don't' instead of 'do not') to make your voice sound more personable and relatable. Another good idea is to read it aloud. If it doesn't sound like you, or it bores you to tears, make it more human by writing it again, but this time, try to write like you would say it instead.\
\
### 4\\. Be consistent\
\
Decide how you want to speak and stick to it as much as possible. How do you say hello? Do you call your customers 'clients', 'students', 'patients', or something else? Do you talk about your business in first person (I, my, we, our) or third person (they, it, he, she)? Do you address your customers in second person (you/your) or third person (they, them, their)? What words, phrases (or emojis) do you have on constant rotation?\
\
### 5\\. Keep it simple & relevant\
\
Keep it real\'a0and avoid complex\'a0words and industry lingo. Including\'a0commonly known and understood words\'a0will improve the clarity of your message. Complex language won't make you appear more intelligent, but being able to explain a complex subject in a relatable way will. Be sure to consider you ideal customer and how they might speak about your product or service. You don't have to mimic them, but using their terminology can make your brand less cold and faceless and more human.\
\
### 6\\. Have an opinion\
\
No one ever got noticed by sitting on the fence. Don\'92t be afraid to have an opinion or a perspective, your ideas are as valid as anyone else\'92s, and chances are people will agree with you. There will be those that won't, and that's ok too. Use your brand strategy, particularly your vision, purpose and values to decide what you want to speak up about.\
\
## It isn\'92t going to be perfect\
\
Striving to have the \'91perfect\'92 voice for your brand is unrealistic and limiting. It puts unnecessary pressure on yourself to get it just right. As I\'92ve already mentioned, building your voice takes practice. It\'92s something that will evolve and you\'92ll naturally get better at as you create more content. I\'92ll tell you this\'97I could mull over blog posts and other content for months while I perfect them. So they're\'a0never\'a0perfect. Instead, they are out in the world, hopefully helping others, and that\'92s what\'a0is important. Don\'92t get me wrong, I still pour a lot of time into my work, but there is\'a0a point where I have to stop and say, I\'92ve created something thoughtful, purposeful and well considered, I have done my best with the knowledge I have right now. And that is enough. If you aim for perfect, you'll never unleash what you've created and your voice will never have the chance to develop.\
\
Have you given much thought to your brand voice? If not, it's time to unleash that voice of yours! I would love to hear more about how you define your brand voice, and any tips you have for staying consistent and authentic. Tell me in the comments!\
\
## Continue Reading\
\
[![Brands We Love: 3 Brands Who\'92ve Mastered their Voice](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa7a6de75c5832b00d_5d7650314de6d9511406b797_brands-we-love-brand-voice.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-3-brands-whove-mastered-their-voice)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brands We Love: 3 Brands Who\'92ve Mastered their Voice](https://www.bakercreative.com.au/post/brands-we-love-3-brands-whove-mastered-their-voice)\
\
In today\'92s Brands We Love we\'92re taking a look at 3 examples of brands whose distinctive voices have given them an enviable edge.\
\
[![The Failproof Formula for Crafting Your Brand Story](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abad7d1d11ec8c2ccc7_5dbfb031237eea1c3c913592_brand_story.png)](https://www.bakercreative.com.au/post/the-failproof-formula-for-crafting-your-brand-story)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[The Failproof Formula for Crafting Your Brand Story](https://www.bakercreative.com.au/post/the-failproof-formula-for-crafting-your-brand-story)\
\
You know that no brand is complete without an origin story. But how exactly do you write one? This 4 step formula will help you get your story down in 30.\
\
## Understanding Brand Personality\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
November 8, 2021\
\
# Finding Your Brand Personality: Part 1\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
\
[Brand Colours](https://www.bakercreative.com.au/blog-tags/brand-colours)\
\
![Finding Your Brand Personality: Part 1](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab07a6de75c5832b432_6199d6432d09560b3a4d25da_article-lg.jpeg)\
\
You may have heard of brand personality before, but how do you actually define it? Is it as simple as choosing some attributes? And do you really even need one? In this first of two episodes on brand personality, we\'92re sharing why this is an unmissable part of your strategy.\
\
\uc0\u8205  **We Unpack:**\
\
- What brand personality is and why it\'92s an important piece in defining your brand voice and visuals.\
- How the personality you choose will determine the customers you attract.\
- What brand personality archetypes are and why they\'92re helpful\
- Descriptions and examples for the first six of twelve brand personality archetypes\'97The Innocent, The Explorer, The Sage, The Hero, The Rebel and The Magician\
\
\uc0\u8205 \
\
**Links and Resources:**\
\
- Follow us on Instagram: @baker\\_creative\
- For more visit bakercreative.com.au\
\
\
Make sure you\'92re subscribed so you don\'92t miss out on part two!\
\
## Continue Reading\
\
[![How to Plan for a Rebrand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab31946fd86bcf3cd3a_5de48693b0a5ed0551b31f67_start-before-you-are-ready.jpeg)](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Plan for a Rebrand](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.\
\
[![Why Purpose Driven Businesses are More Successful](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf8e95b96249a47170_59f05ca166732c0001cdcfe2_purposeblog_sml.jpeg)](https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Why Purpose Driven Businesses are More Successful](https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful)\
\
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.\
\
[![10 Signs it\'92s Time for a Brand Evolution](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4c5241f8bf327c467_5b849667eeff4d75f026efd5_10signsyouneedarebrand_sm.jpeg)](https://www.bakercreative.com.au/post/10-signs-its-time-for-a-brand-evolution)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[10 Signs it\'92s Time for a Brand Evolution](https://www.bakercreative.com.au/post/10-signs-its-time-for-a-brand-evolution)\
\
How do you know when it\'92s time for a change? Here are 10 signs that it\'92s time for a brand overhaul.\
\
[![Is Your Brand Tapping Into Tension?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab57af638b24b3418fd_615695aaa836fe29e652704d_5f1fbc4141c5c9499d3b342b_Balloon.jpeg)](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Is Your Brand Tapping Into Tension?](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.\
\
[![Less Is More: The Perks of Simplifying What You Do](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab5ebc5b14b6577f580_59f055d92af06700017d622a_lessismore_blog_sml.jpeg)](https://www.bakercreative.com.au/post/less-is-more-the-perks-of-simplifying-what-you-do)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Less Is More: The Perks of Simplifying What You Do](https://www.bakercreative.com.au/post/less-is-more-the-perks-of-simplifying-what-you-do)\
\
When you focus your offering, you can start building a reputation for something clear and specific.\
\
[![More than a logo: The difference between branding & marketing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab93d85f1337c8531cb_59db1acef56f150001405707_baker_creative_blog4.jpeg)](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[More than a logo: The difference between branding & marketing](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.\
\
[![Brands We Love: Webflow](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad1946fd86bcf3c225_6270af6899180d4b17eca7cd_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-webflow)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Webflow](https://www.bakercreative.com.au/post/brands-we-love-webflow)\
\
In this week\'92s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.\
\
[![Uncover Your Brand Difference With This Proven Method](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abd2306e06b840fe363_5cbe4c44a134f6aa8202892a_brand_difference.jpeg)](https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Uncover Your Brand Difference With This Proven Method](https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method)\
\
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.\
\
[![How to Identify & Attract Your Ideal Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab3e5bcbcb3cb1bdd7e_59eaf81041b4090001b507a6_Attracting_Ideal_Clients_Thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Identify & Attract Your Ideal Customers](https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers)\
\
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.\
\
[![Why Your Brand Needs to Pick a Fight](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abee09b142b145736ed_5d636740f5049afa7d9fda78_brand_villain_enemy.jpeg)](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Why Your Brand Needs to Pick a Fight](https://www.bakercreative.com.au/post/whos-your-brand-fighting-against)\
\
Just like your favourite books and movies, every great brand story has its own powerful villain too.\
\
## Brand Personality Insights\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
November 29, 2021\
\
# Finding Your Brand Personality: Part 2\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
[Brand Personality](https://www.bakercreative.com.au/blog-tags/brand-personality)\
\
[Brand Colours](https://www.bakercreative.com.au/blog-tags/brand-colours)\
\
![Finding Your Brand Personality: Part 2](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab0436f4e870a0c3b75_619f4686293b1ea50181f3e7_article-lg.jpeg)\
\
This is part two of our episodes on brand personality, where we\'92re sharing why this is an unmissable part of your strategy if you want to stand out in your space and attract the right customers to your business.\
\
\uc0\u8205  **We Unpack:**\
\
- Descriptions and examples for the last six of twelve brand personality archetypes\'97The Regular Citizen, The Jester, The Lover, The Caregiver, The Leader and The Creator\
- Why Lisa used to be resistant to using archetypes and the reason she changed her mind\
- How your personality can evolve over time\
- Why you don\'92t need to pick just one archetype for your brand\
- How you can uncover your personality with us in our brand workshops\
\
\
**Links and Resources:**\
\
- Follow us on Instagram: @baker\\_creative\
- For more visit bakercreative.com.au/services\
\
\
Make sure you\'92re subscribed so you don\'92t miss episodes as they drop every Monday.\
\
## Continue Reading\
\
[![Do You Really Need a Brand Strategy?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae1946fd86bcf3c2b7_6270b22c2398f83645179f8f_article-sm.jpeg)](https://www.bakercreative.com.au/post/do-you-really-need-a-brand-strategy)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Do You Really Need a Brand Strategy?](https://www.bakercreative.com.au/post/do-you-really-need-a-brand-strategy)\
\
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?\
\
[![2 Powerful Ways To Stand Out and Sell](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4488978d6485c122c_61a9a34bd719886beb497ad6_article-sm.jpeg)](https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[2 Powerful Ways To Stand Out and Sell](https://www.bakercreative.com.au/post/2-powerful-ways-to-stand-out-and-sell)\
\
[![Is Your Brand Tapping Into Tension?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab57af638b24b3418fd_615695aaa836fe29e652704d_5f1fbc4141c5c9499d3b342b_Balloon.jpeg)](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Is Your Brand Tapping Into Tension?](https://www.bakercreative.com.au/post/is-your-brand-tapping-into-tension)\
\
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.\
\
[![How to Plan for a Rebrand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab31946fd86bcf3cd3a_5de48693b0a5ed0551b31f67_start-before-you-are-ready.jpeg)](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Plan for a Rebrand](https://www.bakercreative.com.au/post/how-to-plan-for-a-rebrand)\
\
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.\
\
[![Are You Breaking The Norm?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa91bf441ad112d8185_621c31e0c4faf04f464f445d_article-sm.jpeg)](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Are You Breaking The Norm?](https://www.bakercreative.com.au/post/are-you-breaking-the-norm)\
\
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won\'92t want to miss this episode\
\
[![Brands We Love: Heaps Normal](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe461a327c1b8635c_61f71da778c42f4e29f0c311_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Heaps Normal](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
\
Today\'92s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding\'97 including their bold message about drinking.\
\
[![Trending: Self-Care, Unpacked](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc7a6de75c5832c0cb_617a3321807f214279568d52_article-sm%2520(3).jpeg)](https://www.bakercreative.com.au/post/trending-self-care-unpacked)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Trending: Self-Care, Unpacked](https://www.bakercreative.com.au/post/trending-self-care-unpacked)\
\
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.\
\
[![Why Purpose Driven Businesses are More Successful](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf8e95b96249a47170_59f05ca166732c0001cdcfe2_purposeblog_sml.jpeg)](https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Why Purpose Driven Businesses are More Successful](https://www.bakercreative.com.au/post/why-purpose-driven-businesses-are-more-successful)\
\
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.\
\
[![Uncover Your Brand Difference With This Proven Method](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abd2306e06b840fe363_5cbe4c44a134f6aa8202892a_brand_difference.jpeg)](https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Uncover Your Brand Difference With This Proven Method](https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method)\
\
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.\
\
[![More than a logo: The difference between branding & marketing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab93d85f1337c8531cb_59db1acef56f150001405707_baker_creative_blog4.jpeg)](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[More than a logo: The difference between branding & marketing](https://www.bakercreative.com.au/post/the-difference-between-branding-marketing)\
\
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.\
\
## Free Stock Photography Sites\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
January 12, 2016\
\
# The Best Sites to Find Free Stock Photography Online\
\
[Supporting Graphics](https://www.bakercreative.com.au/blog-tags/supporting-graphics)\
\
[Favourite Tools](https://www.bakercreative.com.au/blog-tags/favourite-resources-tools)\
\
![The Best Sites to Find Free Stock Photography Online](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab0b81696d9ef86cd74_59f16678ffa06300013b1b1d_stock_photo_websites_free_main.jpeg)\
\
Need a great image for your website, blog or e-newsletter? We\'92ve compiled a list of great sites for you to find the best free stock photos, so you can access high quality images without paying a cent.\
\
We\'92ve done our best to highlight any restrictions noted on each site, but please re-check image licences before you use them, as these rules may have changed.\
\
## Unsplash\
\
- **URL:** [unsplash.com](https://unsplash.com/)\
- **Great for:**\'a0Landscapes, objects, food, people and scenery\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0None, Creative Commons Public Domain CC0 licence\
\
![Vintage blue car](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cd94_63a26f0b490501dfa96a65e1_58f2f6ebc2933c49669c26b9_Pexels_Car_Stock_image.jpeg)\
\
Source: Pexels\
\
## Pexels\
\
- **URL:** [pexels.com](https://www.pexels.com/)\
- **Great for:**\'a0A bit of everything. Pexels reposts images from other royalty free stock sites.\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0None, Creative Commons Public Domain CC0 licence\
\
![Cherry blossom tree](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cdd5_63a26f0b490501bdd56a65e3_58f2f6ebc2933c49669c26ce_Pixabay%252520Cherry%252520Blossom.jpeg)\
\
Source: Pixabay\
\
## Pixabay\
\
- **URL:** [pixabay.com](https://pixabay.com/)\
- **Great for:**\'a0A bit of everything - landscapes, people, food, animals, objects\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0None, Creative Commons Public Domain CC0 licence\
\
![Beach and sandstone rock](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cdb6_63a26f0b4905013a306a65de_58f2f6ebc2933c49669c270c_Flickr--Beach-Rock.jpeg)\
\
Source: Flickr\
\
## Flickr\
\
- **URL:** [flickr.com](https://www.flickr.com/)\
- **Great for:**\'a0A bit of everything - landscapes, architecture, people, food, animals, objects\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0Not all photos on Flickr are free from copyright, but you can search for different licence types, including those without copyright restrictions by modifying your search settings to indicate your preference.\
\
![Book, open novel](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cda2_63a26f0a490501845d6a65d7_58f2f6ebc2933c49669c26c1_Stocksnap-Book.jpeg)\
\
Source: Stocksnap\
\
## Stocksnap\
\
- **URL:** [stocksnap.io](https://stocksnap.io/)\
- **Great for:**\'a0A bit of everything - landscapes, architecture, people, food, animals, objects\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0None, Creative Commons Public Domain CC0 licence\
\
![Colourful boats tied up in bay](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cdfb_63a26f0b4905017e926a65ea_58f2f6ebc2933c49669c26bb_jeshoots-boats.jpeg)\
\
Source: Jeshoots\
\
## Jeshoots\
\
- **URL:** [jeshoots.com](http://jeshoots.com/)\
- **Great for:**\'a0A bit of everything - landscapes, architecture, people, food, animals, objects\
- **Searchable:**\'a0No, but all of the images are categorised\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0None, Creative Commons Public Domain CC0 licence\
\
![yellow bench in the park covered in snow](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cdb9_63a26f0a49050177e66a65da_58f2f6ebc2933c49669c26c7_kaboompics-yellow-bench-in-the-park.jpeg)\
\
Source: Kaboom Pics\
\
## Kaboom Pics\
\
- **URL:** [kaboompics.com](http://kaboompics.com/)\
- **Great for:**\'a0A bit of everything - landscapes, architecture, people, food, animals, objects\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0Attribution is requested, but not essential, redistribution is not allowed without permission\
\
![bright orange tangerines](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cdcc_63a26f0b4905011e6a6a65e9_58f2f6ebc2933c49669c2678_foodiesfeed-tangerines.jpeg)\
\
Source: Foodies Feed\
\
## Foodies Feed\
\
- **URL:** [foodiesfeed.com](https://foodiesfeed.com/)\
- **Great for:**\'a0Food, drinks\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0Attribution is requested, but not essential, selling and re-selling is not allowed\
\
![Venice Beach palm trees and buildings](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cdc3_63a26f0b49050141f16a65eb_58f2f6ebc2933c49669c26cd_Jay-Mantri-Venice-Beach.jpeg)\
\
Source: Jay Mantri\
\
## Jay Mantri\
\
- **URL:** [jaymantri.com](http://jaymantri.com/)\
- **Great for:**\'a0Textures, landscapes and locations\
- **Searchable:**\'a0No\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0None, Creative Commons Public Domain CC0 licence\
\
![Old rusted car in the desert](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cddc_63a26f0b49050169a66a65e7_58f2f6ebc2933c49669c26e5_free-images-car.jpeg)\
\
Source: Free Images\
\
## Free Images\
\
- **URL:** [freeimages.com](http://www.freeimages.com/)\
- **Great for:**\'a0A bit of everything - landscapes, architecture, people, food, animals, objects\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0You cannot; use images for unlawful purposes, redistribute images as stand-alone files, use images in trademarks or logos, use images in conjunction with sensitive subject matter without a disclaimer, resell or distribute images where the primary value lies in the content itself (e.g. cards or posters), or use content in electronic or digital templates intended for resale.\'a0[See more here.](http://www.freeimages.com/license)\
\
![Person holding a Kodak Brownie camera](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cdcf_63a26f0b49050119c46a65e4_58f2f6ebc2933c49669c26d0_little-visuals-stock-brownie.jpeg)\
\
Source: Little Visuals\
\
## Little visuals\
\
- **URL:** [littlevisuals.co](http://littlevisuals.co/)\
- **Great for:**\'a0Landscapes, scenery, architecture\
- **Searchable:**\'a0No\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0None, Creative Commons Public Domain CC0 licence\
\
![Bowl of red berries on a table](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cdb2_63a26f0a490501b8416a65db_58f2f6ebc2933c49669c2669_raumrot-berries.jpeg)\
\
\uc0\u8205 Source: Raumrot, photo by Markus Spiske, CC-BY\
\
## Raumrot\
\
- **URL:** [raumrot.com](http://raumrot.com/)\
- **Great for:**\'a0A bit of everything - landscapes, architecture, people, food, animals, objects\
- **Searchable:**\'a0No, but all of the images are categorised\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0Some are reposted from other CC0 licensed sites, while others are licensed under CC-BY, requiring attribution.\
\
![Vintage black and white photo of man at a Coca Cola vending machine](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cde6_63a26f0b490501781c6a65e5_58f2f6ebc2933c49669c26db_New-Old-Stock-Coke.jpeg)\
\
Source: New Old Stock\
\
## New old stock\
\
- **URL:** [nos.twnsnd.co](http://nos.twnsnd.co/)\
- **Great for:**\'a0Vintage and historical photos\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0Medium to High\
- **Restrictions of Use:**\'a0All images are available for personal and non-commercial use and are free of any known copyright restrictions. The site owner recommends visiting the source link to confirm any restrictions of use.\
\
![Close up of a deer in the grass](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cd97_63a26f0b490501d0956a65e8_58f2f6ebc2933c49669c26ec_Picography-Deer.jpeg)\
\
Source: Picography\
\
## Picography\
\
- **URL:** [picography.co](http://picography.co/)\
- **Great for:**\'a0A bit of everything - landscapes, architecture, people, food, animals, objects\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0None, Creative Commons Public Domain CC0 licence\
\
![Wide angle above the clouds](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cdd9_63a26f0b49050121636a65e2_58f2f6ebc2933c49669c2667_Public-Domain-Archive-Clouds.jpeg)\
\
Source: Public Domain Archive\
\
## Public domain archive\
\
- **URL:** [publicdomainarchive.com](http://publicdomainarchive.com/)\
- **Great for:**\'a0A bit of everything - landscapes, architecture, people, food, animals, objects\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0None, Creative Commons Public Domain CC0 licence\
\
![Close up of dragonfly on flower](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cd9a_63a26f0b490501973c6a65e6_58f2f6ebc2933c49669c26d4_Superfamous-Stock-Dragonfly.jpeg)\
\
Source: Superfamous, photo by Folkert Gorter\
\
## Superfamous\
\
- **URL:** [images.superfamous.com](http://images.superfamous.com/)\
- **Great for:**\'a0Landscapes and architecture\
- **Searchable:**\'a0No\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0CC-BY licence, requiring attribution\
\
![Red rollerskates highlighted on a black and white background](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cdbc_63a26f0b49050136736a65dc_58f2f6ebc2933c49669c26dc_IM-Creator-Skates%252520(1).jpeg)\
\
Source: IM Creator, photo by Ryan McGuire\
\
## Im creator\
\
- **URL:** [imcreator.com/free](http://www.imcreator.com/free)\
- **Great for:**\'a0A bit of everything - landscapes, architecture, people, food, animals, objects\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0Each photo is different, users need to pay close attention to restrictions noted. All are available for commercial use.\
\
![Child rides red tricycle](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cda8_63a26f0a4905015b8e6a65d9_58f2f6ebc2933c49669c26da_Gratisography-Boy-Bike.jpeg)\
\
## Gratisography\
\
- **URL:** [gratisography.com](http://www.gratisography.com/)\
- **Great for:**\'a0A bit of everything - landscapes, architecture, people, food, animals, objects\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0Cannot use images for pornographic, criminal, defamatory or degrading purposes, no redistribution on free stock photo websites or apps and no selling and/or redistribution of images is allowed.\
\
![Person drinking tea while working on laptop](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cdd2_63a26f0b490501a8e26a65e0_58f2f6ebc2933c49669c26c4_Start-Up-Stock-Photos.jpeg)\
\
Source: Startup Stock Photos\
\
## Startup stock photos\
\
- **URL:** [startupstockphotos.com](http://startupstockphotos.com/)\
- **Great for:**\'a0Photos of people at work\
- **Searchable:**\'a0No\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0None\
\
![GIrl_hair_blowing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cdc7_63a26f0b49050168be6a65df_58f2f6ebc2933c49669c27b8_TheStocks_Girl.jpeg)\
\
## TheStocks\
\
- **URL:** [thestocks.im](http://thestocks.im/)\
- **Great for:**\'a0A bit of everything. This site showcases\'a0images from other royalty free stock sites.\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0See each image for restrictions. Many are licensed under Creative Commons Public Domain CC0 licence.\
\
![raw_pixel_yoga_girl_beach](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1b81696d9ef86cdc0_63a26f0a490501d4cf6a65d8_59e5cf06ca2a300001bb487c_yoga_raw_pixel.jpeg)\
\
Source: Rawpixel\
\
## Rawpixel\
\
- **URL:** [rawpixel.com](https://www.rawpixel.com/free-images)\
- **Great for:**\'a0A bit of everything, but very 'un-stock' like\
- **Searchable:**\'a0Yes\
- **Image Quality:**\'a0High\
- **Restrictions of Use:**\'a0See website for image restrictions. Must be signed up for a free account to download.\
\
What are your favourite stock image sites? Tell us in the comments below!\
\
## Continue Reading\
\
[![Why you need a marketing budget (and how much to spend)](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac09f70a588e54616a7_5bf128115dab498a600e9d08_blog_image_sm.jpeg)](https://www.bakercreative.com.au/post/why-you-need-a-marketing-budget-and-how-much-to-spend)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Why you need a marketing budget (and how much to spend)](https://www.bakercreative.com.au/post/why-you-need-a-marketing-budget-and-how-much-to-spend)\
\
'What's your budget?' is a question often met with wide eyes & blank expressions. Dive in to find out why you need one & how much to spend.\
\
[![Style guides: The Secret to a Memorable Brand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab8caa4a90b94b12653_59dafe12bcf399000193bc21_baker_creative_blog6.jpeg)](https://www.bakercreative.com.au/post/style-guides-the-secret-to-a-memorable-brand)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Style guides: The Secret to a Memorable Brand](https://www.bakercreative.com.au/post/style-guides-the-secret-to-a-memorable-brand)\
\
Here's why we think every business should have a style guide, brand bible or graphic standards manual.\
\
[![Podcasts: The Shows We Have on Rotation](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab52d6aa277b355eb7e_59db2cb99215eb00015e0995_baker_creative_blog23.jpeg)](https://www.bakercreative.com.au/post/learning-through-podcasts-the-10-shows-we-have-on-rotation)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Podcasts: The Shows We Have on Rotation](https://www.bakercreative.com.au/post/learning-through-podcasts-the-10-shows-we-have-on-rotation)\
\
The podcasts we tune into inspire ideas, change our mindset and accelerate our business knowledge and skills.\
\
[![4 real-life lessons from our digital product launch](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa71bf441ad112d7fe6_5ec3301873e2ff7dc2d2c646_launch-sooner-inner-blog.jpeg)](https://www.bakercreative.com.au/post/4-real-life-lessons-from-our-digital-product-launch)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[4 real-life lessons from our digital product launch](https://www.bakercreative.com.au/post/4-real-life-lessons-from-our-digital-product-launch)\
\
4 big lessons we learnt from our digital product launch, and how you can apply them to your next product, service, podcast, resource or website launch.\
\
[![How to sell when you hate sales](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab300a450c52fbfd68d_5d8869091c681709175182e7_mobile%2520flip%2520phone.jpeg)](https://www.bakercreative.com.au/post/how-to-sell-when-you-hate-sales)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[How to sell when you hate sales](https://www.bakercreative.com.au/post/how-to-sell-when-you-hate-sales)\
\
I used to hate selling. But, my mindset changed when I realised one simple truth. This is how to sell like the pros, even if you \\*think\\* you hate selling.\
\
[![A Quick-Start Guide To Choosing Your Brand Colours](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa800a450c52fbfcb28_6270b548928744a4b59e238e_article-sm.jpeg)](https://www.bakercreative.com.au/post/a-quick-start-guide-to-choosing-your-brand-colours)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[A Quick-Start Guide To Choosing Your Brand Colours](https://www.bakercreative.com.au/post/a-quick-start-guide-to-choosing-your-brand-colours)\
\
We discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours.\
\
[![How to\uc0\u8200 Find and Curate Eye-Catching Website Photos](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab680dac44068f45242_5b32ef187b09b33edfbf0763_choose_website_photos.jpeg)](https://www.bakercreative.com.au/post/our-step-by-step-process-for-finding-and-curating-eye-catching-website-photos)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[How to\uc0\u8200 Find and Curate Eye-Catching Website Photos](https://www.bakercreative.com.au/post/our-step-by-step-process-for-finding-and-curating-eye-catching-website-photos)\
\
If you\'92ve ever wondered how to find stock photos that look like they \'91belong\'92 together, keep on reading to learn our 5 step system.\
\
[![Mastering the art of delivering constructive feedback](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab6254e9506f702961a_59db137903aac4000154e228_baker_creative_blog7.jpeg)](https://www.bakercreative.com.au/post/mastering-the-art-of-delivering-constructive-feedback)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Mastering the art of delivering constructive feedback](https://www.bakercreative.com.au/post/mastering-the-art-of-delivering-constructive-feedback)\
\
Here are our tips for delivering constructive feedback that's well received no matter who you're speaking to.\
\
[![Fail or flourish: 6 advantageous traits all successful entrepreneurs possess](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc246c10583fff6068_59db105a9215eb00015dfc51_baker_creative_blog2.jpeg)](https://www.bakercreative.com.au/post/traits-successful-entrepreneurs-possess)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Fail or flourish: 6 advantageous traits all successful entrepreneurs possess](https://www.bakercreative.com.au/post/traits-successful-entrepreneurs-possess)\
\
Are you cut out for the entrepreneur life? Here are 6 traits all successful entrepreneurs possess.\
\
[![How to insert an electronic signature into a PDF](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab81bf441ad112db60e_59db0494bcf399000193c220_baker_creative_blog11.jpeg)](https://www.bakercreative.com.au/post/sign-a-pdf-tutorial)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[How to insert an electronic signature into a PDF](https://www.bakercreative.com.au/post/sign-a-pdf-tutorial)\
\
Don't know how to add your signature to a PDF? Learn how to master this task with step by step instructions!\
\
## Brand Identity and Belief\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
June 2, 2020\
\
# Give Them Something to Believe In\
\
[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
\
[Brand Narrative](https://www.bakercreative.com.au/blog-tags/brand-narrative)\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
\
![Give Them Something to Believe In](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab05cf3c36621ea28f5_5ed5f49764563100b3a6f4f0_blog-image.jpeg)\
\
Somewhere along the line, listing the options, specs, ingredients or features (no matter how fancy) weren\'92t enough to convince buyers anymore.\
\
And so brands started tapping into benefits. We painted an aspirational future for our customers\'97 one where the new shiny software, skincare product or app would make them more efficient, confident, healthy or motivated.\
\
And now? This branding cake just got another juicy layer.\
\
## Don\'92t think better, think bigger.\
\
Brands today aren\'92t just selling a product or service, or the features and benefits that come with it. They\'92re selling a way of life, a way of being, a worldview. They\'92re offering a shift in identity for their customers by giving them something to believe in and belong to.\
\
Because, when there are infinite choices available, and we can\'92t see a noticeable difference between them, we\'92re going to choose the one that reaffirms the identity we desire.\
\
Take [WeWork](https://www.wework.com/) for example. They have beautiful co-working spaces around the world and while the features are very cool (from espresso bars to fitness rooms) and the benefits are equally alluring (a quiet place to work away from home) it\'92s the bigger belief in creating shared communities that creates a more compelling narrative. They\'92re creating \'93a place you join as an individual, 'me', but where you become part of a greater 'we'\'94.\
\
The attraction of WeWork is about belonging to a community of like-minded startups and hustlers. And this belief about community support and shared resources is echoed in their offerings\'97 from regular social events, to childcare and their move to create dorm-style living spaces (WeLive).\
\
And it\'92s not just them.\
\
[The Ordinary](https://theordinary.com/) shifted the paradigm in the cost of beauty products, and in doing so empowered their customers to know and understand the ingredients and methodology in their skincare routines. Their advocates are now beauty connoisseurs, swapping elaborate skincare routines and tips online.\
\
[Airbnb](https://www.airbnb.com.au/) isn\'92t just another accommodation website listing amenities. They recognised a trend in their customers to travel not to \'91get away\'92, but as a way to develop a deeper understanding of different cultures and of themselves. Their \'91belong anywhere\'92 narrative made customers believe that they can feel a sense of community and inclusion wherever they go. Now they are more than an accommodation site, but a directory for experiences too.\
\
[Bulletproof](https://shop.bulletproof.com/) might have become known for its unusual way of making coffee, but the brand is about more than that\'97 it\'92s about taking control of your biology, optimising your life and increasing your longevity.\
\
And [LEGO](https://www.lego.com/) is more than toy building blocks, it\'92s grounded by belief that we should play at every age.\
\
## Change your identity, change your habits\
\
From an internal perspective, these beliefs shape every strategic decision in a company. For the brands I listed above, their products and services don\'92t shape their brand. Instead, their brand (and the belief that underpins it) shapes their products and services.\
\
And for those that buy from them, these brands have mapped a new layer of meaning to every purchase. In the case of Bulletproof, you\'92re not just buying a supplement, but the belief that you can take control of your own biology and the identity of a \'91biohacker\'92, someone who wants to optimise their performance. Each purchase is a signal of what you believe, who you are or who you\'92re becoming.\
\
This is the subtext behind a brand. It\'92s not always spelled out on a website or written in a statement. But it\'92s still there\'97 in every touchpoint\'97 from imagery to ambassadors, customer service to packaging. And it\'92s powerful in swaying our brand choices.\
\
James Clear talks about the power of identity shift in his book Atomic Habits.\
\
\'93What you do now is a mirror image of the type of person you believe that you are (either consciously or subconsciously). To change your behavior for good, you need to start believing new things about yourself. You need to build identity-based habits.\'94 ( [Read full article here](https://jamesclear.com/identity-based-habits))\
\
If a brand purchase signals a shift in our identity, that change could have a much bigger, more lasting impact on our choices, habits and behaviours.\
\
## What do you believe in?\
\
The tricky part, and maybe the question you\'92re asking yourself is \'91how the frig do I work out what my brand believes in?\'92\
\
Maybe you already have an idea (it could be the belief that triggered you to start your business), but if you don\'92t, consider these questions\'97\
\
- What do I want my customers to believe (about themselves, about my industry, about their future)?\
- How do I create meaning in my customers\'92 lives? What bigger role/impact do I have beyond my product and service benefits?\
\
\
While features and benefits are still incredibly important for your marketing, this extra layer of meaning can help your customers understand how your brand can fit into their lives.\
\
I hope this has given you some food for thought about the power of your brand to positively impact your customers. Let me know your big takeaways in the comments!\
\
## Continue Reading\
\
[![Uncover Your Brand Difference With This Proven Method](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abd2306e06b840fe363_5cbe4c44a134f6aa8202892a_brand_difference.jpeg)](https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Uncover Your Brand Difference With This Proven Method](https://www.bakercreative.com.au/post/uncover-your-brand-difference-with-this-proven-method)\
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Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.\
\
[![How to Identify & Attract Your Ideal Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab3e5bcbcb3cb1bdd7e_59eaf81041b4090001b507a6_Attracting_Ideal_Clients_Thumb.jpeg)](https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Identify & Attract Your Ideal Customers](https://www.bakercreative.com.au/post/how-to-identify-attract-your-ideal-customers)\
\
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.\
\
[![3 Simple Steps For Attracting Better Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa53a593390f928f3f2_6225bc27f8116a7d832bc3cd_article-sm.jpeg)](https://www.bakercreative.com.au/post/3-simple-steps-for-attracting-better-customers)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[3 Simple Steps For Attracting Better Customers](https://www.bakercreative.com.au/post/3-simple-steps-for-attracting-better-customers)\
\
Some people think more customers is what they need. But more isn\'92t always better. Today we\'92re sharing 3 simple steps to attract better customers.\
\
[![How to Simplify Your Marketing](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab3554fe30bfda9228d_62008a5c07390baece7c520e_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-simplify-your-marketing)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[How to Simplify Your Marketing](https://www.bakercreative.com.au/post/how-to-simplify-your-marketing)\
\
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.\
\
[![Brands We Love: Webflow](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad1946fd86bcf3c225_6270af6899180d4b17eca7cd_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-webflow)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Webflow](https://www.bakercreative.com.au/post/brands-we-love-webflow)\
\
In this week\'92s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.\
\
[![The Art of Repelling Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab9436f4e870a0c4327_59f158a6ffa06300013b15b0_art_repelling_customers.jpeg)](https://www.bakercreative.com.au/post/the-art-of-repelling-customers)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[The Art of Repelling Customers](https://www.bakercreative.com.au/post/the-art-of-repelling-customers)\
\
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.\
\
[![Brands We Love: Outdoor Voices](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac436f4e870a0c38be_621c324d1a15cce8b55877b9_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-outdoor-voices)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Outdoor Voices](https://www.bakercreative.com.au/post/brands-we-love-outdoor-voices)\
\
We\'92re back with another Brands We Love. This week, we\'92re talking recreation wear, with a focus on the brand Outdoor Voices.\
\
[![Trending: Self-Care, Unpacked](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc7a6de75c5832c0cb_617a3321807f214279568d52_article-sm%2520(3).jpeg)](https://www.bakercreative.com.au/post/trending-self-care-unpacked)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Trending: Self-Care, Unpacked](https://www.bakercreative.com.au/post/trending-self-care-unpacked)\
\
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.\
\
[![Brands We Love: Heaps Normal](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aabe461a327c1b8635c_61f71da778c42f4e29f0c311_article-sm.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Heaps Normal](https://www.bakercreative.com.au/post/brands-we-love-heaps-normal)\
\
Today\'92s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding\'97 including their bold message about drinking.\
\
[![Brands We Love: Ritual](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac8e95b96249a466c1_615eba3a84b66f6f77517bcc_article-sm%2520(2).jpeg)](https://www.bakercreative.com.au/post/brands-we-love-ritual)\
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[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
\
[Brands We Love: Ritual](https://www.bakercreative.com.au/post/brands-we-love-ritual)\
\
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.\
\
## Branding Budget Insights\
[BC](https://www.bakercreative.com.au/)\
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[Insights](https://www.bakercreative.com.au/insights)\
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Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
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[Contact](https://www.bakercreative.com.au/contact)\
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November 8, 2021\
\
# How Much Should You Pay For Branding?\
\
[Podcast](https://www.bakercreative.com.au/blog-tags/podcast)\
\
[Brand-Led](https://www.bakercreative.com.au/blog-tags/brand-led)\
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[Goal Setting](https://www.bakercreative.com.au/blog-tags/goal-setting)\
\
![How Much Should You Pay For Branding?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab1e461a327c1b866cd_618c983c65cc2b60684d2e8e_article-lg.jpeg)\
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In this episode, we\'92re talking branding budgets, and how you can work out yours. Many people aren\'92t sure what they \'91should\'92 spend on their branding. And, it makes sense, because branding is not something you invest in everyday. The truth is, the value you place on your branding may be wildly different to the next business. And as you may have already figured out, every branding studio will charge different rates.\
\
So, instead of asking \'91how much should I pay?\'92, in this episode we\'92re helping you work out what branding is worth to your business.\
\
**We reveal:**\
\
- Our easy, 4-step formula for setting a budget for your branding project (or any business expense)\
- Some of the tangible and intangible benefits of branding and how to assign a monetary value to them.\
- Why setting a ballpark budget puts you in control as you evaluate branding suppliers\
\
\
**Links and resources:**\
\
- Follow us on Instagram: [@baker\\_creative](https://www.instagram.com/baker_creative/)\
\
\
## Continue Reading\
\
[![How to Make 2019 Your Most Profitable Year Yet](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab92306e06b840fded3_5c17716fe7c0464e8610b688_blog_sm.jpeg)](https://www.bakercreative.com.au/post/how-to-make-2019-your-most-profitable-year-yet)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How to Make 2019 Your Most Profitable Year Yet](https://www.bakercreative.com.au/post/how-to-make-2019-your-most-profitable-year-yet)\
\
Ready to set some big goals for 2019? Here's a simple 4 step plan to help you plan the year ahead.\
\
[![Why Repetition Trumps Perfection](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abf8e81dbd897c26de8_5d2ade92e06d1b42b3f1cb48_repetition_trumps_perfection.jpeg)](https://www.bakercreative.com.au/post/why-repetition-trumps-perfection)\
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[Business](https://www.bakercreative.com.au/subject/business)\
\
[Why Repetition Trumps Perfection](https://www.bakercreative.com.au/post/why-repetition-trumps-perfection)\
\
Many people think that big goals require grand gestures and massive action. But, it\'92s actually the small, consistent actions that make the biggest impact.\
\
[![How to Tell People What You Do in 2 Simple Steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab45d73e975fad646e1_61ea73a8de0711d4d38d9e69_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-2-simple-steps)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[How to Tell People What You Do in 2 Simple Steps](https://www.bakercreative.com.au/post/how-to-tell-people-what-you-do-in-2-simple-steps)\
\
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.\
\
[![9 Ways Supercharge the Rest of Your 2019](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa8da7a50db3e90e4dc_5d19d10b5fdcb9e4321b5248_SuperCharge_Blog.jpeg)](https://www.bakercreative.com.au/post/9-ways-supercharge-the-rest-of-your-2019)\
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[Business](https://www.bakercreative.com.au/subject/business)\
\
[9 Ways Supercharge the Rest of Your 2019](https://www.bakercreative.com.au/post/9-ways-supercharge-the-rest-of-your-2019)\
\
Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.\
\
[![Why You Need to Get on Board With the Rule of One](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac054a8d6088db74d07_5d061b4cacdfb52635391117_rule_of_one_matches.jpeg)](https://www.bakercreative.com.au/post/why-you-need-to-get-on-board-with-the-rule-of-one)\
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[Business](https://www.bakercreative.com.au/subject/business)\
\
[Why You Need to Get on Board With the Rule of One](https://www.bakercreative.com.au/post/why-you-need-to-get-on-board-with-the-rule-of-one)\
\
There\'92s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.\
\
[![How To Uncover a Compelling Founder Story](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab43a593390f928fc96_6270b3a39287440d1d9e1755_article-sm.jpeg)](https://www.bakercreative.com.au/post/how-to-uncover-a-compelling-founder-story)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[How To Uncover a Compelling Founder Story](https://www.bakercreative.com.au/post/how-to-uncover-a-compelling-founder-story)\
\
Can\'92t think of one single thing that makes you different from the rest? This week we\'92re talking about founder stories, and how to uncover yours.\
\
[![Branding your business: when to splurge & when to save](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa97dc261703a60f62d_5c4e9da6b70f110c46820caa_branding_spend_splurge.jpeg)](https://www.bakercreative.com.au/post/branding-on-a-budget-when-to-splurge-when-to-save)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Branding your business: when to splurge & when to save](https://www.bakercreative.com.au/post/branding-on-a-budget-when-to-splurge-when-to-save)\
\
Deciding to invest in your visual identity is a big move. Learn when to spend & where to splurge when it comes to branding your business.\
\
[![Want People to Pay Attention? Do This.](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abc4e35182e005193a6_5cf4d3f908fa335c63efee14_unfinished_wall.jpeg)](https://www.bakercreative.com.au/post/want-people-to-pay-attention-do-this)\
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[Business](https://www.bakercreative.com.au/subject/business)\
\
[Want People to Pay Attention? Do This.](https://www.bakercreative.com.au/post/want-people-to-pay-attention-do-this)\
\
Learn how to make your speeches, presentations, videos, social posts, blogs and web copy more engaging by leaving things unfinished.\
\
[![4 Compelling Reasons to Invest in Your Brand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa69d05fdcc46b69043_59db275244723e00014fc90f_baker_creative_blog31.jpeg)](https://www.bakercreative.com.au/post/4-compelling-reasons-to-invest-in-your-brand)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[4 Compelling Reasons to Invest in Your Brand](https://www.bakercreative.com.au/post/4-compelling-reasons-to-invest-in-your-brand)\
\
Your brand strategy probably isn't topping your to-do list. But, it's probably the most worthwhile investment we ever made.\
\
[![Don\'92t Solve a Problem? Here\'92s How to Sell What You Do](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aae7af638b24b34146a_5ce114f61f72b671a80c0324_selling_desires_end_value.jpeg)](https://www.bakercreative.com.au/post/dont-solve-a-problem-heres-how-to-sell-what-you-do)\
\
[Business](https://www.bakercreative.com.au/subject/business)\
\
[Don\'92t Solve a Problem? Here\'92s How to Sell What You Do](https://www.bakercreative.com.au/post/dont-solve-a-problem-heres-how-to-sell-what-you-do)\
\
Do you sell something that doesn't solve an obvious problem for your customers? Here's a simple strategy for selling your offerings.\
\
## Attract New Customers\
[BC](https://www.bakercreative.com.au/)\
\
[Insights](https://www.bakercreative.com.au/insights)\
\
Browse Subjects\
\
[Brand Strategy](https://www.bakercreative.com.au/subject/brand-strategy)\
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[Brand Messaging](https://www.bakercreative.com.au/subject/brand-messaging)\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[Brand Visuals](https://www.bakercreative.com.au/subject/brand-visuals)\
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[Business](https://www.bakercreative.com.au/subject/business)\
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[Work With Us](https://www.bakercreative.com.au/website-design-studio)\
\
[Contact](https://www.bakercreative.com.au/contact)\
\
November 27, 2017\
\
# How to Attract New Customers to Your Business\
\
[Defining Your Audience](https://www.bakercreative.com.au/blog-tags/audience)\
\
[Brand Trajectory](https://www.bakercreative.com.au/blog-tags/brand-trajectory)\
\
![How to Attract New Customers to Your Business](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab180dac44068f44c43_5a1cf175b5d43a000142c037_5a1bcf6e5bd102000172c572_attract_new_clients_to_business.jpeg)\
\
So you\'92ve figured out your brand strategy, you\'92ve got your business cards and a dreamy lookin\'92 website. You are set for success. But, there\'92s a small problem\'97 aside from the small trickle of referrals and that one customer that found you on the 70th page of Google, your sales stats are looking grim.\
\
Well, let me tell you friend, I have been there, done that and got the t-shirt. We\'92ve been through busy times and incredibly slow times, and sometimes it can feel like the flow of customers is completely out of your control.\
\
I am not pretending to have marketing \'91all figured out\'92. Honestly, I don\'92t know if that\'92s possible in our constantly evolving digital landscape. But,\'a0I am going to share\'a0how we have attracted a steady flow of customers to our business, and how you can apply these strategies to your business too.\
\
## Before you start marketing your business\
\
Let\'92s get a couple of things clear. First, before you even begin marketing yourself, you need to get really clear about the brand you are trying to build, including the customers you want to serve. Trust me, it will make your marketing efforts SO much easier.\
\
Second, if promoting or selling yourself or your business scares the bejesus out of you, know that your sales tactics do not have to be slimy or annoying. In fact, your new marketing strategy is going to focus on selling the value you offer to your customers. If you know and believe that your offering genuinely helps people, then you should have no problem!\
\
## Attracting new customers to your business\
\
### 1\\. Begin at the end\
\
First, if you have multiple products and services, decide what you are going to focus on selling. If you\'92ve already worked on your brand strategy, you should have a clear understanding of which of your offerings are the most lucrative, that you do really well, or that you specialise in.\
\
I\'92d suggest choosing one offering to work on promoting first, and then you can come back and repeat this process for your other offerings if you wish.\
\
### 2\\. Determine your value\
\
Next, determine the end value of your offering\'97what is the benefit of purchasing your offering? For example, if you are an interior decorator, the end benefit might be the status of having a beautifully designed home, or it could be space to gather with family and friends.\
\
If you get stuck, this article talks about [how to uncover the end value of your what you\'92re selling](https://www.bakercreativedesign.com/post/why-nobody-wants-to-buy-what-youre-selling).\
\
### 3\\. If you have the solution, what is the problem or desire?\
\
Next, determine the problems, challenges or desires that your solution addresses. Ask yourself, if the end benefit is \\[insert end value\\], what is the problem or desire my [ideal customers](https://www.bakercreativedesign.com/post/how-to-identify-attract-your-ideal-customers) are experiencing?\
\
For example, if you\'92re selling \'91space to connect with family and friends\'92, your customers could be experiencing a lack of entertaining space, functionality or aesthetic appeal.\
\
### 4\\. What questions will they be asking at every step of their decision making journey?\
\
Think about the types of questions your customers might be asking about their problem. Put yourself in their shoes. If you had their problem or desire, what would you be Googling? And how could you help to answer these questions by offering your\'a0expert advice?\
\
In the awareness stage of their decision making process, your customers might know they have a desire or problem, but aren\'92t sure how to solve it. They could be searching for \'91modern living room ideas\'92 or \'91small living room decorating ideas\'92.\
\
As they move into the consideration phase and are evaluating options to solve their problem, they might be asking questions like \'91what are the benefits of hiring a decorator?\'92.\
\
Finally, as they move onto making a purchasing decision their queries might be \'91how much does it cost to hire a decorator?\'92 or \'91best interior decorators\'92.\
\
### 5\\. Create content\
\
People visiting your website will likely be at various stages of their decision making journey. And, at every stage\'a0of this process, your\'a0customers increase their readiness to buy.\
\
Someone who is googling \'91decorating ideas\'92\'a0is not nearly as ready to buy as someone googling \'91interior decorators Perth\'92.\'a0At any given time, there might be people who are ready to make a purchase, as well as those who are just looking for information. It\'92s your job to meet them where they\'92re at in their buying process.\
\
If you just cater for people who are ready and rearing to buy, you\'92re only talking to a very small percentage of your website visitors.\'a0Plus, if you can provide value and advice early on in your customer\'92s decision making process and establish yourself as an expert in your field, guess who they\'92re going to consider when they are ready to buy? Make a good impression, and you\'92ll be at the top of their list.\
\
Providing value and advice for people at every stage of their journey could be as easy as creating helpful blog posts or videos. But I also suggest creating a \'91gated\'92 resources or lead magnets. These\'a0are valuable resources, series, events, challenges or guides that you offer for free, in exchange for their\'a0email address and name.\
\
Your lead magnet could be a series of valuable emails, a webinar, workshop, video series or a PDF download. Choose a format\'a0that works for your business. If you're curious about how this works, you can [read more about content marketing here.](https://www.bakercreativedesign.com/post/content-marketing-a-crash-course)\
\
### 6\\. Promote your content\
\
Next, you need to get some eyeballs on this epic content of yours.\'a0Here are some ideas for spreading the word:\
\
- **Organic Social Reach:** Share it with your audience on the platforms you use \'97facebook, instagram, pinterest, linkedin, twitter, snapchat.\
- **Email Marketing:** If you have an [email list](https://www.bakercreativedesign.com/post/5-reasons-to-start-building-your-email-list-today), share it with them too for maximum engagement.\
- **SEO:** Make sure your [content is optimised](https://www.bakercreativedesign.com/post/seo-basics-quick-and-easy-guide-for-beginners-infographic) to rank well in search engines so you can attract the people who are Googling the questions you brainstormed.\
- **Paid Advertising:** Invest in paid advertising. We like facebook and instagram ads because they are cost effective and have a great reach. You can also retarget past website visitors with new calls to action. AdWords is great to attract people who are ready to buy, but the cost per click can add up quickly, especially for small businesses, so make sure your keywords are really precise.\
\
This is not an exhaustive list, so be as creative as you like. Just make sure you\'92re tracking and measuring your return on investment, so you can see which avenues work best for you.\
\
You don\'92t have to pick one platform or channel, in fact, I like a mix of avenues to direct people to our website. But, make sure you pick a manageable amount too. It\'92s better to be fully engaged with your audience on fewer channels, than disengaged on many. Remember to choose your promotional avenues based on your ideal customer too.\'a0Wherever your ideal customers are, meet them there.\
\
### 7\\. Ask for the sale\
\
After a few weeks or months, you might start to see some nice side effects of your efforts like your website traffic trending upwards, your social media following growing and your email list expanding. Lots of people will be crushing on your valuable\'a0free content and amazing brand. So, how do you convert these people into paying customers?\
\
If you\'92re familiar with high-energy marketing wizard, Gary Vaynerchuk, you might be familiar with his jab, jab, jab, right hook philosophy. Well, this is exactly what you\'92re going to do. Give your new followers and subscribers loads of valuable content, share more about your brand and your team, build trust and, every now and then, offer them the opportunity to buy that offering from way back in step 1.\
\
This call to action doesn\'92t need to be pushy, preachy or salesy. Just focus on how your offering can help them achieve their goals.\'a0In a nutshell\'9780% of the time give amazing, blow your socks off\'a0value and 20% of the time, give them the opportunity to buy.\
\
Not everyone will buy (or buy immediately), and that\'92s ok, keep dishing out your best advice anyway. You can\'92t expect the sale if you don\'92t ask for it, so always remember to ask.\
\
## Measure, optimise, automate, repeat\
\
Measuring the results of your marketing is crucial to your success. It will help you to see how your tactics are performing, so you can change course or do more of what works.\
\
While you can automate your marketing to some degree (and I highly recommend doing so), you still\'a0have to actively manage it or have someone manage it for you. It's too late to start marketing your business when the leads start to dry up, because it can take days, months or years to convert a visitor into a paying customer.\'a0The results aren\'92t instant\'97 it's a marathon, not a sprint\'97so make a point to focus on your marketing consistently. Even if you aim to carve out a little bit of time each week to work on your marketing, it will pay dividends.\
\
Hopefully you can implement some of these ideas in your business and start growing your number of enquiries and sales! If you liked this article, or know someone who might benefit from reading it, don\'92t forget to share it.\
\
I\'92d love to hear about the marketing strategies that have sky-rocketed your business success! Let me know in the comments.\
\
## Continue Reading\
\
[![Brands We Love: Up](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac55941e40a6bf06ed_5f0d553238f5c4abc7abf20c_Up-blogimage.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-up)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Up](https://www.bakercreative.com.au/post/brands-we-love-up)\
\
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.\
\
[![Brands We Love: Bellhops](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaa142dbeb7f822b002_5cce9e3a5d3e7ab609ffc3ac_bellhops_brand_we_love.jpeg)](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Brands We Love: Bellhops](https://www.bakercreative.com.au/post/brands-we-love-bellhops)\
\
Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.\
\
[![Optimising images for web in 4 easy steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab60d5ea969bc386444_59daffb744723e00014fbb00_baker_creative_blog12.jpeg)](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Optimising images for web in 4 easy steps](https://www.bakercreative.com.au/post/optimising-images-for-web-use)\
\
Get the best version of your image by learning how to source, re-size and compress your images for web use.\
\
[![This is How You Build Trust Online](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abbba382bb7d3fc4932_5c84e60440945a5eb1de1794_building_trust_website.jpeg)](https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[This is How You Build Trust Online](https://www.bakercreative.com.au/post/this-is-how-you-build-trust-online)\
\
Your website is often the first place you start to build trust with your audience. Here are 6 ways to build trust online.\
\
[![The 7 secrets of successful websites](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/6677ca7237e56c11ebdf8b85_66399ab98e95b96249a46d35_59db097ff56f150001404ac3_baker_creative_blog10%20copy.webp)](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The 7 secrets of successful websites](https://www.bakercreative.com.au/post/the-7-secrets-of-successful-websites)\
\
Building a website? These seven essential features will make it a roaring success.\
\
[![The Power of the Quick Win](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aba488978d6485c2696_5eafc92648941597d06229c1_Quick_wins_thumb.jpeg)](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[The Power of the Quick Win](https://www.bakercreative.com.au/post/the-power-of-the-quick-win)\
\
Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.\
\
[![Writing the Perfect About Page: 6 Creative Examples From Industry Pros](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ac0d7d1d11ec8c2d19d_5b284fcee1d84c60a5725a90_theperfectaboutpage_thumb_image2.jpeg)](https://www.bakercreative.com.au/post/writing-the-perfect-about-page-six-creative-examples-from-industry-pros)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[Writing the Perfect About Page: 6 Creative Examples From Industry Pros](https://www.bakercreative.com.au/post/writing-the-perfect-about-page-six-creative-examples-from-industry-pros)\
\
Your 'about' page is one of the most visited pages on your website. We examine examples from industry pros like Amy Porterfield and NoIssue.\
\
[![9 Essential Tips For Creative & Effective Packaging Design](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aaf42114a3d4e5cbe80_59db1ed5aaa78100013f8fad_baker_creative_blog9.jpeg)](https://www.bakercreative.com.au/post/essential-tips-for-effective-packaging-design)\
\
[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
\
[9 Essential Tips For Creative & Effective Packaging Design](https://www.bakercreative.com.au/post/essential-tips-for-effective-packaging-design)\
\
Packaging design contributes to brand experience, so make it user-friendly, creative & eye-catching.\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.\
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[Brand Experience](https://www.bakercreative.com.au/subject/brand-experience)\
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[13 Email Subject Types Used By The Marketing Pros (Steal These!)](https://www.bakercreative.com.au/post/13-email-subject-types-used-by-the-marketing-pros)\
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We analyse how pro marketers use the email subject lines to grab attention, increase open rates and avoid the delete button.\
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}