Free Guide

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Before you rebrand, you need to read this.

A successful rebrand can change your business for the better, but not all rebrands are a hit. Some completely miss the mark— costing businesses time, money and risking their existing reputation. So what causes a rebrand to flop? Grab our free guide below to find out.

Free Guide

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What's Inside?

  • Why your expertise could be your biggest downfall, and strategies for overcoming your biases.
  • Why a design brief simply isn’t enough to define your brand direction and the cost of diving into design too soon.
  • Why timing is critical in a rebranding project and tips for maintaining momentum.
  • The common pitfall that pops up post-launch, and how to avoid confusion and inconsistencies during rollout and beyond.

We know a successful rebrand can change your business for the better. It can help you command premium prices, attract a loyal following, engage the right customers, elevate team culture and reignite motivation and excitement in what you do.

It can do all of these things, but only if you get to the finish line.

So, don’t get tripped up on the same roadblocks as every other business. Grab your free guide, implement the advice and make your rebrand your smartest business move yet.

About the author

the authors

Hi, we're Baker Creative, a branding studio based in Perth, Australia.

We work with small businesses who are ready for the next evolution of their brand.

We help them clarify who they are, who they help and what makes them special. Then, we turn those ideas into stand-out visual identities. Ready for a change? You're in the right place.