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Swipe File: 30+ Survey Questions

Don’t write your customer survey questions from scratch—steal ours! We've compiled our favourite research questions, ready for you to choose and customise based on your business, audience and goals. Download for free and get instant access.

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What's Inside?

Don’t write your customer survey questions from scratch—steal ours! We've compiled over 30 of our favourite research questions, ready for you to choose and customise based on your business, audience and goals. We've included questions suitable for both product and service based businesses, for customers at varying stages of the buying journey.

  • Brand perception questions (for customers)
  • Brand perception questions (for your team)
  • Demographic questions
  • Habits and preferences questions
  • Challenges and desires questions

About the author

the authors

Hi, we're Baker Creative, a branding studio based in Perth, Australia.

We work with small businesses who are ready for the next evolution of their brand.

We help them clarify who they are, who they help and what makes them special. Then, we turn those ideas into stand-out visual identities. Ready for a change? You're in the right place.