There was a time, not too long ago, when businesses competed on features and benefits. Brands succeeded because they were the oldest, highest quality, safest or most flexible. It was all about being 'better'.
Features and benefits are simply table stakes. It's not enough to be better, you need to be different. And the new brand differentiator is what you believe in. People want to support businesses who stand for something. From where they work, to the brands they buy, people are looking for brands who care about purpose, not just profit.
Their brand isn't just a logo or a set of forgotten values on the wall. Their brand is a bigger belief that makes their product necessary. And that belief guides every business decision they make.
These brand-led business have armed themselves with one of the most important assets a business can have in a world filled with choice but lacking in time— a decision making filter.
Brand is the filter that separates opportunities from distractions. Without it, businesses are losing time, money and momentum.
For those ready to embrace a brand-led approach, trying to find the words to articulate what you want to be known for isn’t always easy. Your ideas can feel abstract and hard to explain. And, more often than not, you’re just too close to it all to see things clearly.
But perhaps the biggest obstacle in rebranding, whether you hire an agency or are tackling your rebrand internally, is the time it takes.
The strategic process can take several months of back and forth to gain consensus and uncover the right narrative. And every day that passes, you’re still stuck treading water and missing out on growth opportunities.
So, we asked "how can we guide businesses through the rebranding process in less time so they can launch sooner?"
Gain consensus and clarity in days, not months, with a data-driven, brand decision-making intensive.
Request to book a workshop by completing our Traction Questionnaire. We'll review your responses to ensure Find Your Focus is a good fit to help you achieve your business goals. From there we will set up a call to answer any of your questions.
It's critical that we get everyone involved who needs to have a say in the future of your brand, so make sure your key players are all available. Once you've chosen your dates, you'll receive a calendar invitation to lock them in.
Join us for your workshop sessions and get ready to unlock massive clarity in your brand direction. We run workshops in-person (for Perth businesses) or online via Zoom. Our facilitators will guide you through each exercise and help everyone to get on the same page.
Once your workshops are complete, you'll receive your Find Your Focus Report within a week so you can start applying the findings and taking action on your priorities.
Our research-driven process ensures we build your brand from your audience's reality. We use market data to inform decision-making throughout the sprint.
After the workshop, you’ll receive a comprehensive digital report. This outlines all your brand decisions, statements and findings and can be shared with other team members or stakeholders to help gain buy-in.
Attend our workshops online via Zoom, or Perth-based businesses can join us in-person. All participants will have free access to interactive software that allows your team to collaborate and brainstorm in real time.
Yes, prior to the workshop, we'll ask you to provide us with information about your current brand, and you'll need to take a few minutes to create a free account to access the software we'll use for the workshop.
Each person will also need a laptop with a mouse. If connecting virtually you'll need a webcam (if it's not built-in to your computer) and reliable internet connection too.
Aside from that, we just need you to bring along a well-rested, sharp mind!
Our Essentials workshop runs for 1 full day and our Signature workshop runs over 2 full days. Each day is typically 7 hours. This timing is approximate as each group works through the exercises at a different pace, and we like to have flexibility to follow interesting lines of discussion throughout the day.
Yes, often rebrands involve a change in visuals so this is a really popular request. If before or during the workshop sprints your team decide you need to update your visuals, we can chat to you about our 5-phase visual identity process.
We require all our visual identity clients to have completed a Find Your Focus workshop (or similar brand strategy) prior to working together as it is instrumental in ensuring we can ensure your visuals help you in communicating the right message to the right people.
Yes! Our in person and online workshops are almost identical, so whether you're in Perth, or like many of our clients, spotted across Australia, you and your team will get all the benefits of a Find Your Focus workshop.
Our online workshops simply allow us to work with remote teams and avoid any delays due to social distancing rules. Plus, there's no travel time, and everyone gets to enjoy the comfort of their own space and setup.
No, they don't. Find Your Focus is a great precursor to choosing a new name because it solidifies your direction, difference and personality, which will all influence the name you decide on.
Choosing a new name is a process in and of itself, and unfortunately we don't have time allocated within this workshop to help you uncover your name.
In this three-part video series, Lisa shares why lack of alignment is costing you money and the 4 big questions you need to be asking to get everyone on your team using the same language.
Our workshops help everyone on your team to focus their energy in the same direction, so you can gain massive momentum. Choose the package that works best for you and click 'book a workshop' to get started.