Smarter Processing
SmarterProcessing provides experienced human resources to overburdened accounting firms, helping them manage their critical transaction processing, accounting and auditing tasks.
With growth goals on the horizon, they were seeking new ways to attract and retain clients and top talent. With negative perceptions in their industry, SmarterProcessing needed their brand to visually demonstrate their trustworthiness and quality. There was also a desire to streamline client communications and simplify the sales and marketing process.
We began by getting to know the brand and their ideal clients in our signature workshop, discussing how they wanted to be positioned in the market and uncovering key messages and ideas. We then explored visual opportunities to revitalise the look and feel, from the logo to fonts, colour palettes and supporting graphics. These were chosen and created with consideration of competitor brands, desired the brand's desired positioning and personality and team preferences.
We built out a public facing one-page website for SmarterProcessing, supporting them with copyediting and integrating Calendly for easy, fast appointment bookings. We then produced an interactive, online capability statement to support their sales process, allowing them to password protect this website and share it only with select clients. By moving this document online, updates are easy and it's easy to share a link with those who need it. Clients are also impressed by a quality resource that is enaging and interactive, compared to a typical PDF document. SmarterProcessing now has consistent, modern visuals to apply across their marketing, in addition to sales and marketing resources to support their growth.
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
Brand Strategy
We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.
Brand Messaging
We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.
Brand Visuals
We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.
Website
We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
Brand Strategy & Messaging
Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.
Brand Visuals
A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.
Website
We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
"I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative."
