Nice to meet you, I’m Kane. Sparkling water guzzler, AFL fan, one half of a pop punk band and a huge systems, efficiency and automation nerd.
Ask my mum and she’ll tell you I always loved drawing as a kid, but my penchant for graphic design began when I designed my first band poster, guessing my way through a cracked version of Photoshop on my old PC. A few years, a new iMac and a paid version of Photoshop later, I began my design degree and started a side-gig called Baker Creative.
While I moonlighted as a freelancer, my day job afforded me the pleasure of working with clients like Waldecks, Scotiabank, University of British Columbia and Australia Post. I honed my skills in website design, packaging design, branding and creative direction, and discovered a deep interest in creating systems to speed up my workflow and our clients’.
In 2016, spurred on by creating a better kind of agency, Lisa and I took the leap together to turn Baker Creative into a full-time business. Today, my approach to creative direction always begins with strategy. Every colour, line, button and layout is deliberately designed to connect and persuade, so our clients can achieve their growth goals.