You're the type of leader who wants to raise the bar and you're always looking for ways to improve and grow. The idea of creating a memorable, personalised experience for your customers amps you up.
Your team? They're like family. So you're committed to creating the kind of culture that makes work both fun and meaningful. And, when you think about your ideal brand, you want to make it worth following, not just because of what it does, but because of what it believes in.
Sound like you? We could be a better match than red wine and Friday nights. All of our projects start with a conversation, so let's have one.
Every business has a story worth sharing. We'll help you find yours.
Tackling branding internally can feel a bit like trying to read the label from inside the jar. Often, we're just too close to what we do to see things clearly. And when you can't tell your brand story, chances are your team and your customers can't either.
Through our collaborative, research-driven process, we can help you uncover a unified message and stand-out identity. With a clear brand, teams find a renewed confidence and focus. Audiences understand and remember what you do. Marketing spend goes down. And sales go up.
Many brands spend years trying to untangle their brand story on their own. With a fresh set of eyes and proven process, we can help you gain clarity and alignment in days. Let's uncover your story.
Our Capabilities
Our Core Team
Kane Baker
Co Founder
Meet
Kane
Nice to meet you, I’m Kane. Sparkling water guzzler, AFL fan, one half of a pop punk band and a huge systems, efficiency and automation nerd.
Ask my mum and she’ll tell you I always loved drawing as a kid, but my penchant for graphic design began when I designed my first band poster, guessing my way through a cracked version of Photoshop on my old PC. A few years, a new iMac and a paid version of Photoshop later, I began my design degree and started a side-gig called Baker Creative.
While I moonlighted as a freelancer, my day job afforded me the pleasure of working with clients like Waldecks, Scotiabank, University of British Columbia and Australia Post. I honed my skills in website design, packaging design, branding and creative direction, and discovered a deep interest in creating systems to speed up my workflow and our clients’.
In 2016, spurred on by creating a better kind of agency, Lisa and I took the leap together to turn Baker Creative into a full-time business. Today, my approach to creative direction always begins with strategy. Every colour, line, button and layout is deliberately designed to connect and persuade, so our clients can achieve their growth goals.
Lisa D'Andrea
Co Founder
Meet
Lisa
Hi, I’m Lisa— a fast-talking brand strategist, self-development buff and audiobook binger, with an unquenchable curiosity for human behaviour.
I had my first taste of what it was like to be a part of an impact-driven team while working in the arts and not-for-profit sectors. Since then, I’ve always felt like work should have a purpose beyond a pay-check, and I’ve looked for it in every job I’ve had.
When Kane and I decided to go all in on Baker Creative, we both knew that it couldn’t just be about beautiful design. We wanted our business to create change too. That’s when I discovered a deep interest in brand strategy, and fell in love with the idea that any business (no matter what they do) could change conversations, industries and communities for the better.
I know first hand that trying to clarify your brand message when you live and breathe it everyday is a bit like trying to read the label from inside the jar. The solution is there, but sometimes you just need a fresh perspective to see things clearly.
Today, I help businesses untangle all the ideas about their brand, tease out what they want to be known for, find connection points with their ideal customers and turn it into one clear, genuine, shareable narrative.
Harley Baker
Paper Shredder
Meet
Harley
Howdy, I’m Harley, golden retriever and the beloved fluffy friend of everyone I meet. I spend my days polishing off floor crumbs, barking at pigeons and going for a swim in my water bowl. I’m afraid of some things (thunder, fireworks, boxes and shopping bags, to name a few) and I’ll do just about anything for a juicy piece of roast chicken. I’m in charge of ripping up paper, cleaning up after messy eaters and making sure that even on stressful days in the studio, that no one feels alone.
We’re a small and nimble agency, always on the look out for talented people to join our team. So whether you’re looking for employment, freelance opportunities or would like to collaborate please say hello.
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