You're the type of leader who wants to raise the bar. You're always looking for ways to improve and grow. And the idea of helping more people and growing your impact amps you up.
Your team? They're like family. So you're committed to creating the kind of culture that makes work both fun and meaningful. And, when you think about your ideal brand, you want to make it worth following, not just because of what it does, but because of what it believes in.
Sound like you? We could be a better match than red wine and Friday nights. All of our projects start with a conversation, so let's have one.
Every business has a story worth sharing. We'll help you find yours.
It's hard to cut through the noise in this busy world without being a little bit different. But, if you're like so many business owners, putting your finger on what makes you unique can feel like an unsolvable riddle. Often, we're just too close to what we do to see things clearly.
That's where we come in. We'll help you unpack all the things that make you different in your space, and communicate those ideas through your visuals, words and website. Together, we'll help your ideal audience to see why you're no longer just another choice. In fact, you're the only choice, because you're incomparable.
Many founders spend years trying to untangle their brand on their own. With a fresh set of eyes and proven process, we can help you gain clarity and alignment in weeks. Let's uncover your story.
How we do things. The core values that guide our studio and our work.
001
Be Willing to Rethink
We keep an open-mind. We admit what we don't know, learn from others and are willing to zig when others zag.
002
Every Moment Matters
The journey is just as important as the final product. Build trust and delight in every moment.
003
More Isn't Better
Do a few things, really well. Focus on substance, not volume. Impact, not hours. And don't forget to leave space for fun.
004
Life Beyond Work
The quality of our work is influenced by the quality of our lives. We work to live, we don't live to work.
Our Core Team
Meet Kane
Kane Baker
Co Founder
Meet
Kane
Nice to meet you, I’m Kane. Sparkling water guzzler, AFL fan, one half of a pop punk band and a huge systems, efficiency and automation nerd.
Ask my mum and she’ll tell you I always loved drawing as a kid, but my penchant for graphic design began when I designed my first band poster, guessing my way through a cracked version of Photoshop on my old PC. A few years, a new iMac and a paid version of Photoshop later, I began my design degree and started a side-gig called Baker Creative.
While I moonlighted as a freelancer, my day job afforded me the pleasure of working with clients like Waldecks, Scotiabank, University of British Columbia and Australia Post. I honed my skills in website design, packaging design, branding and creative direction, and discovered a deep interest in creating systems to speed up my workflow and our clients’.
In 2016, spurred on by creating a better kind of agency, Lisa and I took the leap together to turn Baker Creative into a full-time business. Today, my approach to creative direction always begins with strategy. Every colour, line, button and layout is deliberately designed to connect and persuade, so our clients can achieve their growth goals.
Meet Lisa
Lisa D'Andrea
Co Founder
Meet
Lisa
Hi, I’m Lisa— a fast-talking brand strategist, self-development buff and audiobook binger, with an unquenchable curiosity for human behaviour.
I had my first taste of what it was like to be a part of an impact-driven team while working in the arts and not-for-profit sectors. Since then, I’ve always felt like work should have a purpose beyond a paycheque, and I’ve looked for it in every job I’ve had.
When Kane and I decided to go all in on Baker Creative, we both knew that it couldn’t just be about beautiful design. We wanted our business to create change too. That’s when I discovered a deep interest in brand strategy, and fell in love with the idea that any business (no matter what they do) could change conversations, industries and communities for the better.
I know first hand that trying to clarify your brand message when you live and breathe it everyday is a bit like trying to read the label from inside the jar. The solution is there, but sometimes you just need a fresh perspective to see things clearly.
Today, I help businesses untangle all the ideas about their brand, tease out what they want to be known for, find connection points with their ideal customers and turn it into one clear, genuine, shareable narrative.
Meet Harley
Harley Baker
Paper Shredder
Meet
Harley
Howdy, I’m Harley, golden retriever and the beloved fluffy friend of everyone I meet. I spend my days polishing off floor crumbs, barking at pigeons and going for a swim in my water bowl. I’m afraid of some things (thunder, fireworks, boxes and shopping bags, to name a few) and I’ll do just about anything for a juicy piece of roast chicken. I’m in charge of ripping up paper, cleaning up after messy eaters and making sure that even on stressful days in the studio, that no one feels alone.
While we keep our core squad tight knit, we also love bringing in extra pro players to help us build stand out brands. Looking to collaborate or join the team? Say hello.
Featured Clients
Now you know us.
Who are you?
Previous Projects
