Connect Staffing
Strategy
Content
Development
Support
Project Overview

Connect Staffing connects job seekers with flexible employment opportunities in the healthcare, aged care and hospitality sectors.

When we met with the owners of Connect Staffing, they were providing labour hire services as two distinct brands. Connect Health Services provided labour hire services to the health and aged care industries and Elite Hospitality Personnel provided the same services to the hospitality sector.

They found that many of their clients were not aware of the full breadth of their cross sector capabilities and so were missing potential work opportunities. Their team were also finding the application of the brands to be time consuming and inefficient, with separate websites, social media accounts and marketing materials to create and maintain. In addition, the brands were both dated from a visual standpoint and no longer represented the future business direction. The team felt this was impacting their perceived trustworthiness and professionalism when clients compared them to competitor brands.

After a series of workshops, we identified the brand's key audience and messages and revitalised the Connect brand visuals, identifying a new logo, fonts, colours and supporting elements. We then planned the Connect website with their end users in mind, making it easy for both Job Seekers and Employers to quickly find the information they need. We worked closely with their team to write the website's copy, and source, grade and shoot photography. The result is a custom website that is representative of their new direction and easy to use and maintain for their team.

Client
Services
Year
Industry
Connect Staffing
Connect Staffing
Connect Staffing
Connect Staffing

The Result

Outcomes
Feedback

Highlights
Connect Staffing
Connect Staffing
Connect Staffing

Credits

People
Team
Kane B.
Lisa D.
Collaborators

Jessica Wyld Photography

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