Connect Staffing
Rebrand drives 200% revenue increase and national expansion
Connect Staffing, a company that connects job seekers with flexible employment opportunities in the healthcare, aged care, and hospitality sectors, faced challenges with maintaining two distinct brands—Connect Health Services and Elite Hospitality Personnel. This dual branding was causing inefficiencies and a lack of awareness about their cross-sector capabilities, impacting business growth, revenue, and their ability to attract new staff.
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
Brand Strategy
We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.
Brand Messaging
We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.
Brand Visuals
We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.
Website
We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
Brand Strategy & Messaging
Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.
Brand Visuals
A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.
Website
We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
"Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited for national growth."
