What We Do

Branding

Web & Digital

Website Design

Website Development

Website Support

Webflow Migrations

Imagery

For Hotels & Resorts

Expertise

Who We Help

Professional Services

Food & Beverage

Travel & Hospitality

Technology & SaaS

Design & Construction

We help businesses across Professional Services, Food & Beverage, Travel & Hospitality, Technology & SaaS, Design & Construction and Arts & Culture build strong brands and engaging websites that stand out and drive growth.

Case Studies

About

Our Studio

Whether you want to build an exceptional team, or loyal client base, we can help you create a brand and website that is not only authentic and resonant, but meaningfully different in your space.

Resources

Insights

Resource Library

Podcast

Whether you’re after fresh perspectives, practical advice, or inspiring conversations, our insights, articles and podcast will help you navigate branding and business with clarity, creativity and confidence.

We build considered brands and websites for premium products and services. Since 2015, we've been simplifying the way Australian businesses connect online.

Book a Discovery Call

Schedule a complementary discovery call with our creative director Kane. We'll discuss your website goals and provide our recommendations.

Schedule Call

Connect with us

hello@bakercreative.com.au

Perth, Australia

10:13AM

Official Webflow Partner

Reviews

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Answers to some of your most popular questions. If you can't find what you're looking for you please contact us here.

FAQs

What is your ethical approach to AI imagery?

This approach is most valuable when:

reshoots are costly or operationally disruptive
spaces are difficult to photograph “in use”
talent scheduling and access is restricted
additional narrative is needed across campaigns

It allows properties to extend existing photography without reopening production.

When a traditional shoot is the best solution — we will recommend one.

What is your ethical approach to AI imagery?

Our principles are:

Respect for real environments
Human-directed review at every stage
Operational & behavioural plausibility
Brand-appropriate representation
No misleading alteration of space or amenities

The process is designed to preserve truth, not distort it.

Can you keep our project confidential?

We work strictly within the real physical constraints of the photographed space:

no structural alterations
no fictional geometry
no fabricated viewpoints

If a pose or behaviour cannot plausibly exist in the environment, it is excluded.

Can people tell the difference between real humans and introduced presence?

Our aim is not to “trick” viewers — it is to create believable, context-appropriate presence that feels true to what a guest would naturally experience in the space.

We prioritise:

realistic body posture & spatial behaviour
architectural safety & feasibility
emotional warmth without exaggeration

If a scene cannot support believable presence, we will not introduce it.

Is this “AI-generated imagery”?

No — we do not generate imaginary scenes or synthetic environments. Our process enhances and extends your existing, approved photography using a human-directed, environment-safe workflow.

AI is used as a tool within a controlled process — not as an autonomous image generator.

Do we need talent releases or model approvals?

No live talent or on-site photography occurs. All imagery is reviewed through:

brand suitability
realism & appropriateness
context-safe behaviour

to ensure responsible guest representation.

Can you keep our project confidential?

Yes — confidentiality is standard. We can work under:

NDA
marketing embargo
private or internal-only case study conditions

Public portfolio inclusion is always by mutual agreement.

How are characters, wardrobe and behaviour determined?

This is guided by your brand, target guest profiles and usage context. We prioritise:

natural, believable behaviour
safety-appropriate body positioning
wardrobe that fits brand tone & environment

Nothing is introduced that wouldn’t plausibly occur in the real space.

Does this replace traditional photography or reshoots?

No — this complements photography rather than replacing it. We are most useful when:

reshoots are difficult, costly or disruptive
access to locations is limited
spaces are hard to photograph “in use”
you want additional storytelling without reopening production

When a full photoshoot is the right solution, we’ll say so.

What type of images work best for a pilot collection?

We typically recommend images that already have strong composition, lighting and architectural clarity — where adding subtle presence, narrative or context will enhance the story without altering the space.

How will a new website benefit my business?

Here are just some of the potential benefits of a well designed, optimised website—

Improve perceptions around your quality, trustworthiness and professionalism
Improve your visitors' understanding of your product/service value
Increase visitor engagement and boost conversions, including enquiries and sales
Reach more potential clients with increased visibility in search engine results
Provide differentiation from similar brands and offers
Save time by leveraging your website to automate or streamline sales, marketing and/or onboarding processes

How will branding benefit my business?

Strong branding can help to:

Improve brand awareness, recognition and recall
Differentiate you from competitors
Reduce price sensitivity
Improve perceived trustworthiness and credibility
Position you to attract your ideal clients
Increase customer loyalty and advocacy
Position you to attract and retain your ideal team members
Improve return on investment (ROI) from marketing efforts
Improve internal alignment

How do you deliver your brand workshops?

We can deliver brand workshops online or in person (Perth-based businesses only). Online workshops are delivered via video conferencing and include interactive software to help us brainstorm together. These are perfect for remote teams, those who aren’t Perth-based or who prefer not to travel. In person workshops are delivered in a workshop space within 15 minutes of the Perth CBD.

How long does the branding process take?

It typically takes around 4-5 weeks to complete your brand workshops, define your visual identity and export your logo suite. Following this, it can take a 1-3 months to update your branded collateral, depending on the scope. This timing will also depend on your (or your team’s) availability to provide us with feedback and required assets and information. We will provide a detailed timeline at the start of your project. If you have a specific launch date in mind, please let us know upfront so we can plan for it.

Where can I view more of your work?

You can view more of our branding and website case studies here. If there's a specific company or industry you'd like to see an example of, feel free to ask us. We may have more examples on file that haven't been published online.

How long does a Webflow migration take?

Migrations can take anywhere from a 1-2 days to 2-3 months. Timing will depend on the complexity of your website, the platform you're using and the amount of content that needs to be transferred. If we are making updates to the design or adding new pages or sections, we'll also need to account for time for this too.

Your project timeline will also depend on your team's availability to provide information, approvals and feedback along the way. We'll be able to provide a timeline at the start of your project. If you have a specific deadline, be sure to let us know so we can do our best to achieve it for you.

What are the benefits of migrating to Webflow?

We migrated our websites from Wordpress to Webflow over 7 years ago. Here's what we think makes it worth the switch:

Flexibility and customisability— we have full control over every element of the design and functionality allowing for more creative work.
Speed of development— Webflow allows us to design and develop faster than before so we can launch websites much faster.
Secure, managed hosting— we don't have to worry about hosting, it's securely managed for us.
Automatic backups and updates— We don't have to backing up or updating our website, it is handled automatically.
No plugins— Plugins are notorious for causing security issues, causing slow loading websites and regularly need updating. Webflow doesn't rely on plugins for core functionalities like forms and SEO controls.
Better SEO performance— native SEO controls and clean code allow for fast, search-engine friendly websites.

What happens if I don't like the design?

We have deliberately created a strategic and iterative process to design that allows us to understand your brand, capture your preferences and discuss each brand element (type, colour, layouts) and website designs. This ensures we're all on the same page from beginning to end. For this reason, our clients rarely require significant design edits.

But, we know there is a subjective element to design and we're always happy to make updates if you don't like the designs we present. We include revision rounds for this very reason!

We adapt our design style to suit your brand, but generally we have a clean, minimal approach that may or may not be your vibe— we encourage you to check out our portfolio to see if you like our style and get in touch if you like what you see!

Do you host my website?

No we don’t, Webflow manages hosting for all websites on their platform. Every website requires hosting to store all the content that lives on the website. Think of it like paying rent for your online home. Webflow uses Amazon Web Services (AWS) for hosting, which provides a global infrastructure supporting millions of sites. They also use Fastly as a content delivery network (CDN) to deliver your content in milliseconds.

A free SSL is included in your hosting plan. Having an SSL means your connection is secure and encrypted and any data you enter is safely shared with that website. This means you enjoy better SEO, and your website visitors never have to see ominous security warnings.

I want to move my website to Webflow, can you help?

Yes, if you want to migrate from another platform to Webflow, we can assist. We can rebuild your website exactly as designed in Webflow. Get in touch for a quote.

Do you provide website training?

Yes, we can provide Webflow training to show you how to edit and manage your website. You can ask us to cover specific topics, or we can provide a general overview of how to update and manage key areas of your website. Our website training sessions are conducted online, so they can be easily accessed by any team member and recorded for future staff training. Additional training can be booked anytime.

Will I be able to update my own website?

Yes, once your website is complete, it will be transferred to your own Webflow account where you will have full access to edit and manage your website however you choose. Webflow is very user friendly for content updates, like adding new articles and team members, or updating on page text and images.

While it's possible to learn how to design and develop new sections or entirely new pages in Webflow, we usually recommend getting in touch with us for these larger structural changes as we will be able to action them efficiently and in line with best practices for website performance.

What kind of support can I expect after I launch my website?

Yes, we have several support options, depending on the frequency of assistance you need. You can subscribe to our monthly support hours, pre-purchase a block of support hours or request ad-hoc support if and when needed.

Our support hours are most commonly used for additional training, platform questions, health checks, content edits and design and development updates.

Do you build websites in platforms other than Webflow?

We specialise in designing and developing Webflow websites, so we don’t build websites on other platforms. If we think your website requirements would be better suited to another platform because of its requirements, we’ll let you know in our initial meeting. If you’d like to learn more about Webflow, feel free to visit their website, or ask us for a walkthrough.

How long does it take to build a custom website?

Typically around 4-16 weeks, depending on the complexity of your website and whether you have content (copy, photography) available or we need to produce it. It will also depend on your (or your team’s) availability to provide us with feedback and required assets and information.

We will provide a detailed timeline at the start of your project. If you have a specific launch date in mind, please let us know upfront so we can plan for it. Sometimes we can roll out a website in phases so you can go live sooner.

Can you update my existing website?

If your website is built in Webflow, usually yes we can. You can book a discovery call to discuss the updates you’d like to make and we can work out a custom quote to assist you.