Wanslea

Strategy
Content
Development
Support
Project Overview

Wanslea promotes the wellbeing and development of children and families through a range of community programs and services.

Wanslea came to us in need of a new website that was easy to update, easy to navigate and showed off the breadth of their capabilities. With goals to show leadership in their industry and increase participation and enrolment in their programs and services, it was critical that visitors could quickly and easily find the information they needed. Due to Wanslea’s diverse group of stakeholders and their focus on inclusivity, we recommended shooting a bank of custom photos. To assist this process, we provided their photographer, Jessica Wyld, with a photography brief, outlining appropriate subjects, models and environments. This gave the team a curated bank of photos they could use across any of their collateral and added polish and consistency to their final website, rather than relying on stock photos.

Upon reviewing Wanslea's collateral, we noticed a number of fonts, graphics, logos and layouts in play across their brand collateral. We suggested cleaning up their visual identity by creating some rules for application that could be used by anyone internal or external to their organisation. These rules took into consideration accessibility guidelines to prioritise legibility for those with a disability. We wanted to create a consistent and accessible visual look and feel without losing any of the recognisable elements of their identity. This meant revisiting typefaces, colour palettes and colour application, without changing the existing logo.

We took a copy-first approach to building the Wanslea website. First, we drew upon the brand voice and writing rules we established, as well as our understanding of Wanslea's website visitors, to write their website words and optimise SEO title tags and meta descriptions.

With over 200 pages on their new website, structure and ease of use was essential, both for the team to manage and for users to find their way. Given their diverse audience, a heavy emphasis was placed on accessibility and making it easy to find the information needed in as few clicks as possible. We used the revitalised visual identity rules to create static website designs before building out each custom design within Webflow.

We recorded several training videos and handed over the Wanslea website to the team, so they had full control over adding and editing content. We remain available for support to address any issues or make any website updates as needed.

Client
Services
Year
Industry
Wanslea
Wanslea
Wanslea
Wanslea

The Result

Outcomes
Feedback

Great to work with Baker Creative! Their engaging, structured process created a fresh, attractive and contemporary website that was much easier to maintain.

Highlights
Wanslea
Wanslea
Wanslea

Credits

People
Team
Kane B.
Lisa D.
Collaborators

Jessica Wyld Photography

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