Wanslea promotes the wellbeing and development of children and families through a range of community programs and services.
Wanslea came to us in 2020 need of a new website that was easy to update, easy to navigate and showed off the breadth of their capabilities. With goals to show leadership in their industry and increase participation and enrolment in their programs and services, it was critical that visitors could quickly and easily find the information they needed.
We began with a series of workshops, including our verbal identity workshop and website planning session. These workshops were designed to gain clarity and alignment on the brand's personality, voice and their website visitors' needs. They also allowed us to gain an understanding of Wanslea's website requirements, including pages, assets and integrations so we could provide them with a final sitemap, recommendations and a detailed quote for exactly what they needed. In addition to their website build, we also made the following recommendations.
Due to Wanslea’s diverse group of stakeholders and their focus on inclusivity, we recommended shooting a bank of custom photos. To assist this process, we provided their photographer, Jessica Wyld, with a photography brief, outlining appropriate subjects, models and environments. This gave the team a curated bank of photos they could use across any of their collateral and added polish and consistency to their final website, rather than relying on stock photos.
Upon reviewing Wanslea's collateral, we noticed a number of fonts, graphics, logos and layouts in play across their brand collateral. We suggested cleaning up their visual identity by creating some rules for application that could be used by anyone internal or external to their organisation. These rules took into consideration accessibility guidelines to prioritise legibility for those with a disability. We wanted to create a consistent and accessible visual look and feel without losing any of the recognisable elements of their identity. This meant revisiting typefaces, colour palettes and colour application, without changing the existing logo.
We took a copy-first approach to building the Wanslea website. First, we drew upon the brand voice and writing rules we established, as well as our understanding of Wanslea's website visitors, to write their website words and optimise SEO title tags and meta descriptions.
With over 200 pages on their new website, structure and ease of use was essential, both for the team to manage and for users to find their way. Given their diverse audience, a heavy emphasis was placed on accessibility and making it easy to find the information needed in as few clicks as possible. We used the revitalised visual identity rules to create static website designs before building out each custom design within Webflow.
Finally, we recorded several training videos and handed over the Wanslea website to the team, so they had full control over adding and editing content. We remain available for support to address any bugs or make any website updates as needed.
The Wanslea team were pleased with the final website, including its ability for all their key visitors to navigate and find the information they needed. Upon debriefing with them, they noted that they enjoyed the website process and found it seamless compared to other builds they had been involved with.
While we don't have any data for their previous website for comparison, we do know they are attracting roughly 66% of visitors via organic (unpaid) search, with many of their critical pages appearing on the first page of google search results. This is an important factor in building brand awareness and visibility, aiding their goal of increasing participation and enrolment in their programs and services.