May 31, 2022

7 Types of Proof to Use on Your Website

7 Types of Proof to Use on Your Website

Whenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?

Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.

You can tell them all these things. But, most people won’t just take your word for it. They want you to show them that you’re credible. And that’s where proof comes into play.

And there are a lot of different types of proof you can use and in this week’s episode, we’re going to be outlining 7 of our favourites.

Links and resources:

Continue Reading

Brands We Love: Help Scout
Brand Experience
Brands We Love: Help Scout
From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.
Why marketing is like dating (and how to get customers to swipe right)
Brand Experience
Why marketing is like dating (and how to get customers to swipe right)
Attracting your dream clients isn’t unlike attracting your dream partner. Here's how you can use your love life hacks to fill your calendar.
Brands We Love: Up
Brand Experience
Brands We Love: Up
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.
Brands We Love: Warby Parker
Brand Experience
Brands We Love: Warby Parker
We explore how Warby Parker earned the title of most innovative company, taking a look at 3 strategies that have earned them cult status.
7 Questions to Ask Before You Build Your Website
Brand Experience
7 Questions to Ask Before You Build Your Website
7 big questions you need to answer about your website before you do anything else.
Brands We Love: Bellhops
Brand Experience
Brands We Love: Bellhops
Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.
Brands We Love: Go-To Skincare
Brand Experience
Brands We Love: Go-To Skincare
With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.
The 3 Step Pinterest Strategy We Used to 5X Our Website Traffic
Brand Experience
The 3 Step Pinterest Strategy We Used to 5X Our Website Traffic
Pinterest isn't just for DIY projects and recipes! Steal the low maintenance Pinterest strategy that has skyrocketed our website traffic.
The Truth About Why Your Website Lacks Personality (And How To Fix It)
Brand Experience
The Truth About Why Your Website Lacks Personality (And How To Fix It)
Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.
Brands We Love: Aēsop
Brand Experience
Brands We Love: Aēsop
Aesop continue to stand out without following the industry giants. Here are 3 things we can learn from the masters of minimal.