April 3, 2022
7 Types of Proof to Use on Your Website

Whenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?
Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.
You can tell them all these things. But, most people won’t just take your word for it. They want you to show them that you’re credible. And that’s where proof comes into play.
And there are a lot of different types of proof you can use and in this week’s episode, we’re going to be outlining 7 of our favourites.
Links and resources:
- Follow us on Instagram: @baker_creative @brand.led
- For more visit bakercreative.com.au
- Work with us
Continue Reading

4 Fast Ways to Optimise Your Website Homepage
The 4 homepage elements that are essential to include when building or rebuilding your website.

Could This Science-Backed Model Change the Way You Sell?
We take a look at how we can use neuroscience to understand consumer decision making and create high-converting websites.

Brands We Love: Snowe Home
The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.
The Power of the Quick Win
Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.

How to Plan Your Website Like a Pro
Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.

13 Email Subject Types Used By The Marketing Pros (Steal These!)
We analyse how pro marketers use the email subject lines to grab attention, increase open rates and avoid the delete button.
Brands We Love: Everlane
The best way to become a standout brand is to learn from those we love. Here, we examine why Everlane has had incredible success.

Brands We Love: Help Scout
From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.
3 Types of Content You Need to Be Creating Right Now
Want to create a brand more bingeworthy than the Tiger King? You need to be using these 3 types of content in your strategy.

20 ways to offer incredible value in 2020
Stop creating content that flatlines. Give your audience something they really want. Here are 20 ideas you can swipe for high-value content.