May 31, 2022
7 Types of Proof to Use on Your Website

Whenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?
Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.
You can tell them all these things. But, most people won’t just take your word for it. They want you to show them that you’re credible. And that’s where proof comes into play.
And there are a lot of different types of proof you can use and in this week’s episode, we’re going to be outlining 7 of our favourites.
Links and resources:
- Follow us on Instagram: @baker_creative @brand.led
- For more visit bakercreative.com.au
- Work with us
Continue Reading

Why it’s time to ditch your newsletter
Is your newsletter call to action stifling your email list growth? Discover 3 simple fixes to elevate your email marketing game.

The Simple Hack That's Guaranteed to Strengthen Your Message
Want to write copy that people can't get enough of? This simple hack will help you get to know what your customers really desire.

What’s Sticky and stands out?
Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.

Writing the Perfect About Page: 6 Creative Examples From Industry Pros
Your 'about' page is one of the most visited pages on your website. We examine examples from industry pros like Amy Porterfield and NoIssue.

The 3 Step Pinterest Strategy We Used to 5X Our Website Traffic
Pinterest isn't just for DIY projects and recipes! Steal the low maintenance Pinterest strategy that has skyrocketed our website traffic.

7 Questions to Ask Before You Build Your Website
7 big questions you need to answer about your website before you do anything else.

Brands We Love: MeUndies
When asked, ‘how do you do it differently?’, MeUndies aren’t short of ways that their approach is breaking the mould.

How to fill up your calendar with paying clients (swipe this)
Is your biggest hurdle figuring out how you can attract new customers to your business? Use this blueprint to hit your revenue goals!

Could This Science-Backed Model Change the Way You Sell?
We take a look at how we can use neuroscience to understand consumer decision making and create high-converting websites.

Optimising images for web in 4 easy steps
Get the best version of your image by learning how to source, re-size and compress your images for web use.