May 31, 2022

7 Types of Proof to Use on Your Website

7 Types of Proof to Use on Your Website

Whenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?

Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.

You can tell them all these things. But, most people won’t just take your word for it. They want you to show them that you’re credible. And that’s where proof comes into play.

And there are a lot of different types of proof you can use and in this week’s episode, we’re going to be outlining 7 of our favourites.

Links and resources:

Continue Reading

This is How You Build Trust Online
Brand Experience
This is How You Build Trust Online
Your website is often the first place you start to build trust with your audience. Here are 6 ways to build trust online.
Brands We Love: Everlane
Brand Experience
Brands We Love: Everlane
The best way to become a standout brand is to learn from those we love. Here, we examine why Everlane has had incredible success.
4 Fast Ways to Optimise Your Website Homepage
Brand Experience
4 Fast Ways to Optimise Your Website Homepage
The 4 homepage elements that are essential to include when building or rebuilding your website.
How to Plan Your Website Like a Pro
Brand Experience
How to Plan Your Website Like a Pro
Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.
The Hidden Costs of Website Builds
Brand Experience
The Hidden Costs of Website Builds
We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.
Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)
Brand Experience
Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.
How to Attract New Customers to Your Business
Brand Experience
How to Attract New Customers to Your Business
Sales stats looking grim? Learn how to attract a stready flow of customers to your business.
How to fill up your calendar with paying clients (swipe this)
Brand Experience
How to fill up your calendar with paying clients (swipe this)
Is your biggest hurdle figuring out how you can attract new customers to your business? Use this blueprint to hit your revenue goals!
9 Essential Tips For Creative & Effective Packaging Design
Brand Experience
9 Essential Tips For Creative & Effective Packaging Design
Packaging design contributes to brand experience, so make it user-friendly, creative & eye-catching.
Brands We Love: Bellhops
Brand Experience
Brands We Love: Bellhops
Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.