May 31, 2022

7 Types of Proof to Use on Your Website

7 Types of Proof to Use on Your Website

Whenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?

Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.

You can tell them all these things. But, most people won’t just take your word for it. They want you to show them that you’re credible. And that’s where proof comes into play.

And there are a lot of different types of proof you can use and in this week’s episode, we’re going to be outlining 7 of our favourites.

Links and resources:

Continue Reading

How to Plan Your Website Like a Pro
Brand Experience
How to Plan Your Website Like a Pro
Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.
The 3 Step Pinterest Strategy We Used to 5X Our Website Traffic
Brand Experience
The 3 Step Pinterest Strategy We Used to 5X Our Website Traffic
Pinterest isn't just for DIY projects and recipes! Steal the low maintenance Pinterest strategy that has skyrocketed our website traffic.
Brands We Love: MeUndies
Brand Experience
Brands We Love: MeUndies
When asked, ‘how do you do it differently?’, MeUndies aren’t short of ways that their approach is breaking the mould.
Could This Science-Backed Model Change the Way You Sell?
Brand Experience
Could This Science-Backed Model Change the Way You Sell?
We take a look at how we can use neuroscience to understand consumer decision making and create high-converting websites.
Brands We Love: Go-To Skincare
Brand Experience
Brands We Love: Go-To Skincare
With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.
Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)
Brand Experience
Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.
5 Irresistible Reasons to Start Building Your Email List Today
Brand Experience
5 Irresistible Reasons to Start Building Your Email List Today
Email is not a sexy, new marketing strategy but it's still incredibly effective. Here's why email isn't even close to being dead.
8 Ways to Elevate Your Website Copy
Brand Experience
8 Ways to Elevate Your Website Copy
Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.
How to Design an Unforgettable Brand Experience
Brand Experience
How to Design an Unforgettable Brand Experience
Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.
Writing the Perfect About Page: 6 Creative Examples From Industry Pros
Brand Experience
Writing the Perfect About Page: 6 Creative Examples From Industry Pros
Your 'about' page is one of the most visited pages on your website. We examine examples from industry pros like Amy Porterfield and NoIssue.