April 3, 2022

7 Types of Proof to Use on Your Website

7 Types of Proof to Use on Your Website

Whenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?

Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.

You can tell them all these things. But, most people won’t just take your word for it. They want you to show them that you’re credible. And that’s where proof comes into play.

And there are a lot of different types of proof you can use and in this week’s episode, we’re going to be outlining 7 of our favourites.

Links and resources:

Continue Reading

Steal These: The 5 hacks Your Favourite Brands are Using to Build a Following
Brand Experience
Steal These: The 5 hacks Your Favourite Brands are Using to Build a Following
What makes people support a brand? Here’s what we can learn from some local and international cult brands.
Why it’s time to ditch your newsletter
Brand Experience
Why it’s time to ditch your newsletter
Is your newsletter call to action stifling your email list growth? Discover 3 simple fixes to elevate your email marketing game.
11 Surefire Ways to Stand Out in a Competitive Market
Brand Experience
11 Surefire Ways to Stand Out in a Competitive Market
Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.
Brands We Love: Bellhops
Brand Experience
Brands We Love: Bellhops
Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.
How to Plan Your Website Like a Pro
Brand Experience
How to Plan Your Website Like a Pro
Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.
7 Reasons to Love the Webflow CMS
Brand Experience
7 Reasons to Love the Webflow CMS
A website content management system that is a pleasure to use, is well supported and is packed full of intuitive features.
Brands We Love: Warby Parker
Brand Experience
Brands We Love: Warby Parker
We explore how Warby Parker earned the title of most innovative company, taking a look at 3 strategies that have earned them cult status.
7 Questions to Ask Before You Build Your Website
Brand Experience
7 Questions to Ask Before You Build Your Website
7 big questions you need to answer about your website before you do anything else.
9 Essential Tips For Creative & Effective Packaging Design
Brand Experience
9 Essential Tips For Creative & Effective Packaging Design
Packaging design contributes to brand experience, so make it user-friendly, creative & eye-catching.
How to fill up your calendar with paying clients (swipe this)
Brand Experience
How to fill up your calendar with paying clients (swipe this)
Is your biggest hurdle figuring out how you can attract new customers to your business? Use this blueprint to hit your revenue goals!