May 31, 2022

7 Types of Proof to Use on Your Website

7 Types of Proof to Use on Your Website

Whenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?

Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.

You can tell them all these things. But, most people won’t just take your word for it. They want you to show them that you’re credible. And that’s where proof comes into play.

And there are a lot of different types of proof you can use and in this week’s episode, we’re going to be outlining 7 of our favourites.

Links and resources:

Continue Reading

How to Plan Your Website Like a Pro
Brand Experience
How to Plan Your Website Like a Pro
Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.
8 Ways to Elevate Your Website Copy
Brand Experience
8 Ways to Elevate Your Website Copy
Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.
9 Essential Tips For Creative & Effective Packaging Design
Brand Experience
9 Essential Tips For Creative & Effective Packaging Design
Packaging design contributes to brand experience, so make it user-friendly, creative & eye-catching.
Brands We Love: Up
Brand Experience
Brands We Love: Up
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.
Brands We Love: Go-To Skincare
Brand Experience
Brands We Love: Go-To Skincare
With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.
The Simple Hack That's Guaranteed to Strengthen Your Message
Brand Experience
The Simple Hack That's Guaranteed to Strengthen Your Message
Want to write copy that people can't get enough of? This simple hack will help you get to know what your customers really desire.
7 Reasons to Love the Webflow CMS
Brand Experience
7 Reasons to Love the Webflow CMS
A website content management system that is a pleasure to use, is well supported and is packed full of intuitive features.
Steal These: The 5 hacks Your Favourite Brands are Using to Build a Following
Brand Experience
Steal These: The 5 hacks Your Favourite Brands are Using to Build a Following
What makes people support a brand? Here’s what we can learn from some local and international cult brands.
Content Marketing: A Crash Course
Brand Experience
Content Marketing: A Crash Course
You've heard content is king, but what is content marketing and is it really an effective marketing strategy?
How to Attract New Customers to Your Business
Brand Experience
How to Attract New Customers to Your Business
Sales stats looking grim? Learn how to attract a stready flow of customers to your business.