Brand Strategy

Just like your favourite books and movies, every great brand story has its own powerful villain too.

Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.

Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.

Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.

Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.

Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.

You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.

Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.

When you focus your offering, you can start building a reputation for something clear and specific.

Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.

We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.

A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.

Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.

This extra layer of meaning can help your customers understand how your brand can fit into their lives.

This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.

In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.

Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.

Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?

In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.

There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.

This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.

We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.

A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.

Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.

If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won’t want to miss this episode

Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.

Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.

How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.