Brand Strategy

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Brand Strategy

Insights on how to define and position your brand so you can stand out in your space and connect with the right people.

The Latest
6 Ways To Define Your Specialty

Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.

May 3, 2022

Brand Strategy
6 Ways To Define Your Specialty
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.
May 3, 2022
Business
How To Uncover a Compelling Founder Story
Can’t think of one single thing that makes you different from the rest? This week we’re talking about founder stories, and how to uncover yours.
April 26, 2022
Brand Strategy
Do You Really Need a Brand Strategy?
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?
April 12, 2022
Brand Strategy
Brands We Love: Webflow
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.
April 4, 2022
Brand Experience
Could Your Brand Experience Be Stifling Sales?
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.
March 29, 2022
Business
When To Pay Attention To Your Competitors
Ever heard the advice to ignore your competition? This week, we’re unpacking whether this is sound advice and tips for evaluating your competition.
March 22, 2022
Brand Strategy
3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
March 8, 2022
Brand Strategy
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
March 1, 2022
Brand Strategy
Are You Breaking The Norm?
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won’t want to miss this episode
February 22, 2022
Brand Strategy
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
January 31, 2022
Brand Strategy
Brands We Love: Scratch
This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.
January 25, 2022
Brand Strategy
How to Simplify Your Marketing
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.
January 24, 2022
Business
Branding vs Marketing: What’s the Difference?
Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it’s no surprise...
December 13, 2021
Brand Strategy
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
November 29, 2021
Business
How to Choose Your Branding Team
In this ep of Brand-Led we're highlighting 5 factors you need to consider when choosing your branding team.
November 8, 2021
Business
How Much Should You Pay For Branding?
Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.
November 8, 2021
Brand Strategy
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
November 8, 2021
Brand Strategy
Trending: Self-Care, Unpacked
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
November 1, 2021
Brand Strategy
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
October 25, 2021
Brand Strategy
Brands We Love: Ritual
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
October 11, 2021
Brand Strategy
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
October 7, 2021
Brand Strategy
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
July 27, 2020
Brand Experience
Brands We Love: Up
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.
July 13, 2020
Brand Strategy
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
June 2, 2020
Business
What To Do When Business is Slow
Let’s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.
March 23, 2020
Brand Experience
Your Summer Reading List
Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.
December 16, 2019
Brand Strategy
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
December 2, 2019
Brand Experience
Brands We Love: Snowe Home
The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.
November 18, 2019
Brand Strategy
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
August 26, 2019
Brand Experience
Risky Business: Customer Beliefs That are Derailing Your Sales
Why do customers pause instead of pulling the trigger? Uncover the customer beliefs stopping you from making more sales.
August 12, 2019
Brand Strategy
Uncover Your Brand Difference With This Proven Method
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.
April 22, 2019
Brand Experience
Brands We Love: Aēsop
Aesop continue to stand out without following the industry giants. Here are 3 things we can learn from the masters of minimal.
February 25, 2019
Brand Experience
The Simple Hack That's Guaranteed to Strengthen Your Message
Want to write copy that people can't get enough of? This simple hack will help you get to know what your customers really desire.
February 11, 2019
Brand Experience
Brands We Love: Help Scout
From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.
December 3, 2018
Brand Experience
Brands We Love: Go-To Skincare
With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.
September 24, 2018
Brand Strategy
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.
August 27, 2018
Brand Experience
Brands We Love: Warby Parker
We explore how Warby Parker earned the title of most innovative company, taking a look at 3 strategies that have earned them cult status.
July 30, 2018
Business
Want More Customers? Stop Being Their Hero
The simple shift in thinking that will make your writing and marketing more persuasive.
May 1, 2018
Brand Experience
Brands We Love: Everlane
The best way to become a standout brand is to learn from those we love. Here, we examine why Everlane has had incredible success.
April 16, 2018
Brand Experience
The Truth About Why Your Website Lacks Personality (And How To Fix It)
Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.
March 19, 2018
Brand Experience
Brands We Love: MeUndies
When asked, ‘how do you do it differently?’, MeUndies aren’t short of ways that their approach is breaking the mould.
December 4, 2017
Brand Strategy
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
October 25, 2017
Brand Strategy
Why Purpose Driven Businesses are More Successful
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.
October 12, 2017
Brand Strategy
How to Identify & Attract Your Ideal Customers
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.
September 29, 2017
Business
4 Compelling Reasons to Invest in Your Brand
Your brand strategy probably isn't topping your to-do list. But, it's probably the most worthwhile investment we ever made.
September 14, 2017
Brand Strategy
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.
August 16, 2017
Brand Strategy
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
July 12, 2017
Brand Experience
Steal These: The 5 hacks Your Favourite Brands are Using to Build a Following
What makes people support a brand? Here’s what we can learn from some local and international cult brands.
November 16, 2016
Continue Reading
Brand Strategy
Brands We Love: Scratch
January 25, 2022
Brand Strategy
How to Simplify Your Marketing
January 24, 2022
Business
Branding vs Marketing: What’s the Difference?
December 13, 2021
Brand Strategy
2 Powerful Ways To Stand Out and Sell
December 6, 2021
Brand Strategy
Finding Your Brand Personality: Part 2
November 29, 2021
Business
How to Choose Your Branding Team
November 8, 2021
Business
How Much Should You Pay For Branding?
November 8, 2021
Brand Strategy
Finding Your Brand Personality: Part 1
November 8, 2021
Brand Strategy
Trending: Self-Care, Unpacked
November 1, 2021
Brand Strategy
Customer Research: Not Just For Big Brands
October 25, 2021
Brand Strategy
Brands We Love: Ritual
October 11, 2021
Brand Strategy
Uncovering Your Brand’s Big Idea
October 7, 2021
Brand Strategy
Is Your Brand Tapping Into Tension?
July 27, 2020
Brand Experience
Brands We Love: Up
July 13, 2020
Brand Strategy
Give Them Something to Believe In
June 2, 2020
Business
What To Do When Business is Slow
March 23, 2020
Brand Experience
Your Summer Reading List
December 16, 2019
Brand Strategy
How to Plan for a Rebrand
December 2, 2019
Brand Experience
Brands We Love: Snowe Home
November 18, 2019
Brand Strategy
Why Your Brand Needs to Pick a Fight
August 26, 2019
Brand Experience
Risky Business: Customer Beliefs That are Derailing Your Sales
August 12, 2019
Brand Strategy
Uncover Your Brand Difference With This Proven Method
April 22, 2019
Brand Experience
Brands We Love: Aēsop
February 25, 2019
Brand Experience
The Simple Hack That's Guaranteed to Strengthen Your Message
February 11, 2019
Brand Experience
Brands We Love: Help Scout
December 3, 2018
Brand Experience
Brands We Love: Go-To Skincare
September 24, 2018
Brand Strategy
10 Signs it’s Time for a Brand Evolution
August 27, 2018
Brand Experience
Brands We Love: Warby Parker
July 30, 2018
Business
Want More Customers? Stop Being Their Hero
May 1, 2018
Brand Experience
Brands We Love: Everlane
April 16, 2018
Brand Experience
The Truth About Why Your Website Lacks Personality (And How To Fix It)
March 19, 2018
Brand Experience
Brands We Love: MeUndies
December 4, 2017
Brand Strategy
Less Is More: The Perks of Simplifying What You Do
October 25, 2017
Brand Strategy
Why Purpose Driven Businesses are More Successful
October 12, 2017
Brand Strategy
How to Identify & Attract Your Ideal Customers
September 29, 2017
Business
4 Compelling Reasons to Invest in Your Brand
September 14, 2017
Brand Strategy
The Art of Repelling Customers
August 16, 2017
Brand Strategy
Should You Use Your Personal Brand Name or Create a Business Brand Name?
July 12, 2017
Brand Experience
Steal These: The 5 hacks Your Favourite Brands are Using to Build a Following
November 16, 2016