Business

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Business

Mindset shifts, resources and strategies for becoming a brand-led business.

The Latest
How To Uncover a Compelling Founder Story

Can’t think of one single thing that makes you different from the rest? This week we’re talking about founder stories, and how to uncover yours.

April 27, 2022

Brand Strategy
6 Ways To Define Your Specialty
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.
May 3, 2022
Business
How To Uncover a Compelling Founder Story
Can’t think of one single thing that makes you different from the rest? This week we’re talking about founder stories, and how to uncover yours.
April 27, 2022
Brand Strategy
Do You Really Need a Brand Strategy?
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?
April 12, 2022
Brand Strategy
Brands We Love: Webflow
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.
April 4, 2022
Brand Experience
Could Your Brand Experience Be Stifling Sales?
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.
March 29, 2022
Business
When To Pay Attention To Your Competitors
Ever heard the advice to ignore your competition? This week, we’re unpacking whether this is sound advice and tips for evaluating your competition.
March 22, 2022
Brand Strategy
Are You Breaking The Norm?
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won’t want to miss this episode
February 22, 2022
Business
How to Tell People What You Do in 2 Simple Steps
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.
January 24, 2022
Brand Strategy
How to Simplify Your Marketing
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.
January 24, 2022
Brand Experience
7 Questions to Ask Before You Build Your Website
7 big questions you need to answer about your website before you do anything else.
January 17, 2022
Business
Branding vs Marketing: What’s the Difference?
Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it’s no surprise...
December 13, 2021
Business
How to Choose Your Branding Team
In this ep of Brand-Led we're highlighting 5 factors you need to consider when choosing your branding team.
November 8, 2021
Business
How Much Should You Pay For Branding?
Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.
November 8, 2021
Brand Strategy
Trending: Self-Care, Unpacked
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
November 1, 2021
Brand Strategy
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
October 25, 2021
Brand Strategy
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
October 7, 2021
Business
Why Future-Thinking Businesses are Brand-Led
Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into?
October 1, 2021
Business
Spare time? Enroll in These Online Courses for Free
Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.
April 20, 2020
Business
What To Do When Business is Slow
Let’s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.
March 23, 2020
Brand Strategy
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
December 2, 2019
Business
Why Repetition Trumps Perfection
Many people think that big goals require grand gestures and massive action. But, it’s actually the small, consistent actions that make the biggest impact.
July 15, 2019
Business
9 Ways Supercharge the Rest of Your 2019
Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.
July 1, 2019
Business
Why You Need to Get on Board With the Rule of One
There’s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.
June 17, 2019
Business
Want People to Pay Attention? Do This.
Learn how to make your speeches, presentations, videos, social posts, blogs and web copy more engaging by leaving things unfinished.
June 3, 2019
Business
Don’t Solve a Problem? Here’s How to Sell What You Do
Do you sell something that doesn't solve an obvious problem for your customers? Here's a simple strategy for selling your offerings.
May 20, 2019
Business
First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
We answer your questions, including how we got started, how we found our first clients & how we cut through the noise in our industry.
April 8, 2019
Brand Experience
An Inside Look at Our Customer Processes
Looking to tighten up your customer experience? Here are the systems & processes we use to create smoother, more streamlined workflows.
March 25, 2019
Brand Experience
This is How You Build Trust Online
Your website is often the first place you start to build trust with your audience. Here are 6 ways to build trust online.
March 11, 2019
Business
Branding your business: when to splurge & when to save
Deciding to invest in your visual identity is a big move. Learn when to spend & where to splurge when it comes to branding your business.
January 28, 2019
Business
How to Make 2019 Your Most Profitable Year Yet
Ready to set some big goals for 2019? Here's a simple 4 step plan to help you plan the year ahead.
December 17, 2018
Business
How to Tell People What You Do in 3 Simple Steps
Describing what you do doesn’t need to feel salesy or forced. Learn the simple, 3 step formula for creating an elevator pitch.
November 5, 2018
Business
The Secret to Building an Offer They Can’t Refuse
Four tips for crafting irresistible offers that will help you stand out, connect with your customers and get more people saying ‘yes!’
October 22, 2018
Brand Strategy
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.
August 27, 2018
Brand Experience
Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.
May 14, 2018
Business
Want More Customers? Stop Being Their Hero
The simple shift in thinking that will make your writing and marketing more persuasive.
May 1, 2018
Business
Behind the Scenes: The Essential Tools That Keep Our Business Humming
Time-saving gems to help you save time, create an epic brand experience and level up your business.
January 29, 2018
Brand Strategy
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
October 25, 2017
Brand Strategy
Why Purpose Driven Businesses are More Successful
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.
October 12, 2017
Business
4 Compelling Reasons to Invest in Your Brand
Your brand strategy probably isn't topping your to-do list. But, it's probably the most worthwhile investment we ever made.
September 14, 2017
Business
Why I Believe in Collaboration over Competition
In an environment where we’re constantly competing we end up hindering the results for the very people we are trying to serve.
August 1, 2017
Business
Why Every Project Worth Doing is U-shaped
70 hour weeks, the constant learning curve and wondering when we’ll ‘make it’. They weren’t joking about the highs and lows.
May 31, 2017
Business
Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)
Have you ever thought about what you're really buying when you purchase any new product or service?
April 11, 2017
Business
Perfect Match: Finding the Right Designer for Your Business
How to find a designer that shares your vision, fits the budget and delivers quality work.
January 19, 2016
Visual Identity
The Best Sites to Find Free Stock Photography Online
The best sites for free stock photos in one spot, so you can access high quality images without paying a cent.
January 12, 2016
Continue Reading
Business
Branding vs Marketing: What’s the Difference?
December 13, 2021
Brand Strategy
2 Powerful Ways To Stand Out and Sell
December 6, 2021
Business
How to Choose Your Branding Team
November 8, 2021
Business
How Much Should You Pay For Branding?
November 8, 2021
Brand Strategy
Trending: Self-Care, Unpacked
November 1, 2021
Brand Strategy
Customer Research: Not Just For Big Brands
October 25, 2021
Brand Strategy
Uncovering Your Brand’s Big Idea
October 7, 2021
Business
Why Future-Thinking Businesses are Brand-Led
October 1, 2021
Business
Spare time? Enroll in These Online Courses for Free
April 20, 2020
Business
What To Do When Business is Slow
March 23, 2020
Brand Strategy
How to Plan for a Rebrand
December 2, 2019
Business
Why Repetition Trumps Perfection
July 15, 2019
Business
9 Ways Supercharge the Rest of Your 2019
July 1, 2019
Business
Why You Need to Get on Board With the Rule of One
June 17, 2019
Business
Want People to Pay Attention? Do This.
June 3, 2019
Business
Don’t Solve a Problem? Here’s How to Sell What You Do
May 20, 2019
Business
First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
April 8, 2019
Brand Experience
An Inside Look at Our Customer Processes
March 25, 2019
Brand Experience
This is How You Build Trust Online
March 11, 2019
Business
Branding your business: when to splurge & when to save
January 28, 2019
Business
How to Make 2019 Your Most Profitable Year Yet
December 17, 2018
Business
How to Tell People What You Do in 3 Simple Steps
November 5, 2018
Business
The Secret to Building an Offer They Can’t Refuse
October 22, 2018
Brand Strategy
10 Signs it’s Time for a Brand Evolution
August 27, 2018
Brand Experience
Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)
May 14, 2018
Business
Want More Customers? Stop Being Their Hero
May 1, 2018
Business
Behind the Scenes: The Essential Tools That Keep Our Business Humming
January 29, 2018
Brand Strategy
Less Is More: The Perks of Simplifying What You Do
October 25, 2017
Brand Strategy
Why Purpose Driven Businesses are More Successful
October 12, 2017
Business
4 Compelling Reasons to Invest in Your Brand
September 14, 2017
Business
Why I Believe in Collaboration over Competition
August 1, 2017
Business
Why Every Project Worth Doing is U-shaped
May 31, 2017
Business
Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)
April 11, 2017
Business
Perfect Match: Finding the Right Designer for Your Business
January 19, 2016
Visual Identity
The Best Sites to Find Free Stock Photography Online
January 12, 2016