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Visuals set the stage.
Words tell the story.
Your brand is more than visuals. It’s the words people read, hear and remember. Verbal identity keeps your communication clear, consistent, and in sync so every message is on-brand and built for your team.
Busy teams can struggle to keep messages on track. Copy is hurried, tone isn’t consistent and industry jargon starts creeping in. Over time, small differences accumulate and your brand voice begins to lose its clarity and confidence.
brand messaging Perth
Streamline Your Team's Communication
We help steady the process. With clear guidelines, practical tools, and ready-to-use language, your team gains a verbal identity that removes bottlenecks and cuts through noise. No hype. No drama. Just words that work.
When Every Word Counts
A clear voice doesn’t just sound good — it saves time, removes bottlenecks, and keeps your team in sync. With tidy frameworks and practical tools, your communication becomes easier to manage, faster to produce, and more consistent everywhere it shows up.
1. Clarity At Scale
Keep every piece of communication clean, simple, and instantly recognisable as yours. From emails and reports to social posts and presentations, every word reflects your brand consistently, helping your audience recognise you quickly and trust that your message is clear, purposeful, and in sync with your values.
2. Confidence In Every Message
Keep your brand voice consistent across every message. With clarity and alignment built in, your team can write confidently, your audience receives a seamless experience and your brand always feels approachable, steady and trustworthy.
We had an amazing experience working with the team at Baker Creative. Their creativity, professionalism, and attention to detail exceeded our expectations. They took the time to understand our vision and delivered outstanding results. We would highly recommend Kane and the team to anyone looking for top-notch creative services!
BakerCreative
Agencies
Freelancers
Time to Start
Usually ~2 weeks to begin
Often 4+ weeks due to scheduling and approvals
Varies; may take longer to find and align availability
Personalised Service
Direct access to senior team members
Structured layers (account managers + designers)
Direct, one-to-one contact
Expertise
Specialists in brand
strategy + design
Broad skillset across departments; depth varies
Depends heavily on individual experience
Flexibility
Agile, able to adapt quickly
More structured processes, slower to adjust
Highly flexible, but may lack consistent systems
Consistency
Same team throughout
Work may shift across teams
Can vary if work is outsourced or capacity changes
Quality
Hands-on, detail-focused approach
Quality can be strong, but diluted in larger teams
Can be excellent, but inconsistent if workload is high
Costs
Mid-range pricing aligned
with expertise
Higher overheads, higher cost
Generally lower cost,
but fewer resources
Partnership
Collaborative, long-term focus
Often geared toward
larger accounts
Typically project-to-project
Originality
Tailored, brand-first approach
Sometimes more formulaic across accounts
Can bring fresh ideas, but may lack strategic depth
Dropout Possibility
Low Risk
(Guaranteed project completion)
Medium Risk
(smaller projects may
be deprioritised)
High Risk
(freelancers’ availability
can often shift)
Specialisation
Strong focus on branding
Wide range of services across marketing/design
Varies greatly; some are highly niche, others generalists
Best Choice If..
You want a balance of expertise, personal service
and reliability
You need a large team
with broad capabilities
and resources
You need a flexible, lower-cost option for smaller or shorter projects
Voice & Tone
Your brand’s voice should be clear and consistent. We define it, then guide tone across different situations, making sure every message feels on-brand and in sync with your audience.
Messaging Kits
We create language you can use straight away. Proposition statements that sum up your value clearly. Founder stories that bring your journey to life. USPs written without jargon. Functional and emotive taglines that stick.
Brand Trajectory
Words give shape to your bigger picture. We help you define the language around your values, purpose, mission, and vision — not as lofty statements, but as practical tools your team can believe in and use.
FAQs
What is verbal identity?
Why does verbal identity matter?
How do you develop a verbal identity for my business?
Can verbal identity be applied across different channels?
Can a strong verbal identity improve ROI?
Do you offer visual identity services too?
What kind of business is this best suited for?
Branding
Elevate your business by crafting a distinctive and memorable brand identity. We can help you tell your story confidently and build a brand that truly reflects your vision and values.
