Craft a Visual Identity that Grows with You
Your brand's visual identity is more than a logo — it's a dynamic system that evolves with your business. We design visual identities that are clean, adaptable, and strategically rooted in who you are.












Too many businesses end up with visual identities that feel dated, inconsistent, or disconnected from who they are.
That mismatch can dilute your brand and cost you customers. We create strategy-first visual identities that are timeless, adaptable, and built to give your brand a credible, professional presence everywhere it shows up.

Branding Perth
A System Built to Work Everywhere
At Baker Creative, you don’t just receive a mark—you get a full visual system tailored for real-world use.
Multiple logo versions
Colour & Typography Identification
Supporting Graphics Identification
A cohesive style guide outlining usage rules
Why It Matters
Your visual identity is the foundation of your brand story. A thoughtful, unified identity helps your brand stand out, instill trust, and connect emotionally with clarity and confidence.
Make a Strong First Impression
Your visual identity is the handshake that introduces your brand. A well-designed visual system delivers clarity instantly, helping your brand leave a memorable mark.

Differentiate from Competitors
In visually noisy markets, a cohesive identity helps you rise above. Thoughtfully crafted visuals are your tool for credibility, recognition, and long-term trust.

"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."
Our Process
A messy logo holds a brand back,keeping a business from moving forward with clarity and momentum. We make it simple. We'll work with you to make small, clear shifts that lead to a logo you're proud of.
1. Visual Discovery
We start by understanding your brand's personality and goals—so your visual identity doesn't just look good; it feels right.


2. Visual Exploration
Armed with insight, we craft multiple visual identity directions for you to explore.
3. Refinement
You give feedback; we refine. Together, we polish until the visual identity perfectly fits your vision.

4. Delivery
You’ll receive all the files you need for digital and print, plus usage guidelines to keep everything aligned.
Visual Identities Are Built to Fit
From ambitious startups to established firms, we design visual identities that match your unique needs—simple, clear and memorable.
FAQs
What is visual identity design?
Visual identity design is the complete visual system behind your brand — from your logo and colour palette to typography, imagery, and graphic elements. It ensures your brand looks consistent and professional across every touchpoint.
Why is visual identity important for my business?
Your visual identity shapes first impressions. A strong, consistent identity builds trust, recognition, and credibility. It helps you stand out in a competitive market and ensures your brand always looks on-brand.
How is visual identity different from a logo?
A logo is just one part of a brand identity. Visual identity design goes further — creating a flexible, unified system of elements that work together across print, digital, and environmental applications.
Do you offer brand identity design in Perth?
Yes. We specialise in brand identity design Perth businesses can rely on. From local startups to established corporates, we design identities that are timeless, strategic, and built for growth.
What’s included in a visual identity design package?
Our packages typically include logo variations, colour palettes, typography systems, supporting graphic identification and a style guide to ensure consistency.
What happens after the workshop?
You’ll walk away with a clear, documented brand strategy—a blueprint that guides your marketing, creative, and leadership decisions. And if you’d like ongoing support to bring it to life, our team can help with everything from messaging to design to web.
How long does the process take?
Most visual identity design projects take 4–6 weeks, depending on scope and feedback rounds. For more urgent projects, we can discuss accelerated timelines.
Can you help with corporate branding in Perth?
Absolutely. We create corporate branding Perth companies trust to look professional, consistent, and adaptable across all channels — from stationery and signage to digital platforms.
Will I get the files I need for everyday use?
Yes. You’ll receive all the file formats you need for print, web, and social, along with guidelines so your team (or suppliers) can use them correctly.
What if I already have a logo?
If you already have a logo, we can refine it or expand it into a full visual identity system — building consistency, flexibility and a stronger brand presence.