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Craft a Visual Identity that Grows with You
Your brand's visual identity is more than a logo — it's a dynamic system that evolves with your business. We design visual identities that are clean, adaptable, and strategically rooted in who you are.
Too many businesses end up with visual identities that feel dated, inconsistent, or disconnected from who they are.
That mismatch can dilute your brand and cost you customers. We create strategy-first visual identities that are timeless, adaptable, and built to give your brand a credible, professional presence everywhere it shows up.
Branding Perth
A System Built to Work Everywhere
At Baker Creative, you don’t just receive a mark—you get a full visual system tailored for real-world use.
Multiple logo versions
Colour & Typography Identification
Supporting Graphics Identification
A cohesive style guide outlining usage rules
Why It Matters
Your visual identity is the foundation of your brand story. A thoughtful, unified identity helps your brand stand out, instill trust, and connect emotionally with clarity and confidence.
Make a Strong First Impression
Your visual identity is the handshake that introduces your brand. A well-designed visual system delivers clarity instantly, helping your brand leave a memorable mark.
Differentiate from Competitors
In visually noisy markets, a cohesive identity helps you rise above. Thoughtfully crafted visuals are your tool for credibility, recognition, and long-term trust.
"Kane and Lisa have been a joy to work with. The process from start to finish has been a pleasure and their creativity and attention to detail is second to none. We look forward to working with them on more projects in the future."
Our Process
A messy logo holds a brand back,keeping a business from moving forward with clarity and momentum. We make it simple. We'll work with you to make small, clear shifts that lead to a logo you're proud of.
1. Visual Discovery
We start by understanding your brand's personality and goals—so your visual identity doesn't just look good; it feels right.
2. Visual Exploration
Armed with insight, we craft multiple visual identity directions for you to explore.
3. Refinement
You give feedback; we refine. Together, we polish until the visual identity perfectly fits your vision.
4. Delivery
You’ll receive all the files you need for digital and print, plus usage guidelines to keep everything aligned.
Visual Identities Built to Fit
From ambitious startups to established firms, we design visual identities that match your unique needs—simple, clear and memorable.
BakerCreative
Agencies
Freelancers
Time to Start
Usually ~2 weeks to begin
Often 4+ weeks due to scheduling and approvals
Varies; may take longer to find and align availability
Personalised Service
Direct access to senior team members
Structured layers (account managers + designers)
Direct, one-to-one contact
Expertise
Specialists in brand
strategy + design
Broad skillset across departments; depth varies
Depends heavily on individual experience
Flexibility
Agile, able to adapt quickly
More structured processes, slower to adjust
Highly flexible, but may lack consistent systems
Consistency
Same team throughout
Work may shift across teams
Can vary if work is outsourced or capacity changes
Quality
Hands-on, detail-focused approach
Quality can be strong, but diluted in larger teams
Can be excellent, but inconsistent if workload is high
Costs
Mid-range pricing aligned
with expertise
Higher overheads, higher cost
Generally lower cost,
but fewer resources
Partnership
Collaborative, long-term focus
Often geared toward
larger accounts
Typically project-to-project
Originality
Tailored, brand-first approach
Sometimes more formulaic across accounts
Can bring fresh ideas, but may lack strategic depth
Dropout Possibility
Low Risk
(Guaranteed project completion)
Medium Risk
(smaller projects may
be deprioritised)
High Risk
(freelancers’ availability
can often shift)
Specialisation
Strong focus on branding
Wide range of services across marketing/design
Varies greatly; some are highly niche, others generalists
Best Choice If..
You want a balance of expertise, personal service
and reliability
You need a large team
with broad capabilities
and resources
You need a flexible, lower-cost option for smaller or shorter projects
FAQs
What is visual identity design?
Why is visual identity important for my business?
How is visual identity different from a logo?
Do you offer brand identity design in Perth?
What’s included in a visual identity design package?
What happens after the workshop?
How long does the process take?
Can you help with corporate branding in Perth?
Will I get the files I need for everyday use?
What if I already have a logo?
Branding
Elevate your business by crafting a distinctive and memorable brand identity. We can help you tell your story confidently and build a brand that truly reflects your vision and values.
