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Follow the crowd. Or lead it. At our Perth branding agency, we shape brands with clarity and purpose — so you connect deeply, grow confidently and never go unnoticed.
Branding Perth
Don’t let your brand hold back your momentum.
When your brand is confused or outdated, it costs you real money. It can delay important marketing efforts, negatively impact sales, and affect your ability to attract and retain the right clients and team.
We can help you redefine your brand and align your team around a shared vision, preparing you for the future, without losing sight of the reputation you’ve already built.
A rebrand shouldn’t feel like an overwhelming change—with the right planning and process it can give you new momentum and fuel an exciting new chapter.
Success Stories
“Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited to expand nationally over east...”
When Every Word Counts
A clear voice doesn’t just sound good — it saves time, removes bottlenecks, and keeps your team in sync. With tidy frameworks and practical tools, your communication becomes easier to manage, faster to produce, and more consistent everywhere it shows up.
1. Clarity & Alignment
Not only can times of change surface differing ideas about the brand and its future, it’s challenging to gain perspective on your brand and communicate its nuances when you live and breathe it everyday.
Our data-driven framework enables teams to find clarity and alignment on their future brand, so they can confidently express who they are and how they're unique.
2. Connection & Memorability
From your message to your visuals and the ideas that inform them, we’ll help you build a brand that deeply resonates with your ideal clients and team members.
With every brand interaction, we’ll help you forge connection and build memorability, so you can get a better ROI on your marketing efforts.
3. Efficiency & Progress
The branding process is a catalyst for a rethinking of strategy, goals and processes that may otherwise have been left untouched.
It not only provides teams with a clear direction and unified vision to rally around, it presents opportunities to enhance branded client and staff experiences and streamline how they’re delivered.
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Discover how we help brands reach unprecedented levels of growth, speed and impact.
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1
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Brand Strategy
Positioning
Audience Definition
Competitor Analysis
Big Idea
Personality & Archetypes
Mission
Credibility Points
Vision
Purpose
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2
)
Visual Identity
Opportunity Analysis
Colour Selection
Support Graphics Production
Logo Design
Type Selection
Photography Direction
Logo Refresh
Support Graphics Selection
Photography Curation
Visual Guidelines
(
3
)
Verbal Identity
Voice Guidelines
Key Messaging
Signature Phrases
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4
)
Brand Collateral
Websites
Social Graphics
Stationery
Email Signatures
Brochures
Collateral
Signage
Templates
Success Stories
“I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative. The discovery model was extremely valuable and has established the brand architecture for the business well...”
A Snapshot of Our Signature Branding Process
Transforming consumer insights into powerful brand experiences.
Phase 1
Brand Strategy
Description
First, we help you discover your brand’s unique potential and positioning. We begin with our interactive Find Your Focus workshop session, the unique framework that we developed to achieve clarity and consensus on who you are, who your customers are and what you want to be known for. This session is grounded by market research and customised to suit your goals and team.
Solutions
Brand Blueprint
Phase 2
Brand Identity
Description
Next, we’ll help you redefine and rebuild your brand identity. We assist in creating a visual system—logo, colors, fonts, and graphics—and a messaging system including your brand voice, writing style, and key statements. Our process considers your brand personality, positioning, and preferences, creating assets and guidelines to ensure long-term consistency for your team or suppliers.
Solutions
Visual Guidelines
Verbal Guidelines
Phase 3
Brand Activation
Description
We’ll help you plan when and how you launch your new brand, and can ensure consistent application to key documents and digital assets, from your website to your email signatures, brochures and reports. We’ll work with you to create practical templates and assets that streamline your sales, marketing and onboarding processes and can provide support.
Solutions
Website
Brand Collateral
Brand Stationery
A Select Sample of Branding Work for
Staffing Agencies, Accountants, Advertising Firms, Architects, Creative Teams and Consultants.
Connect Staffing
SPH Architects
BAC Partners
Smarter Processing
The Brightside Agency
BakerCreative
Agencies
Freelancers
Time to Start
Usually ~2 weeks to begin
Often 4+ weeks due to scheduling and approvals
Varies; may take longer to find and align availability
Personalised Service
Direct access to senior team members
Structured layers (account managers + designers)
Direct, one-to-one contact
Expertise
Specialists in brand
strategy + design
Broad skillset across departments; depth varies
Depends heavily on individual experience
Flexibility
Agile, able to adapt quickly
More structured processes, slower to adjust
Highly flexible, but may lack consistent systems
Consistency
Same team throughout
Work may shift across teams
Can vary if work is outsourced or capacity changes
Quality
Hands-on, detail-focused approach
Quality can be strong, but diluted in larger teams
Can be excellent, but inconsistent if workload is high
Costs
Mid-range pricing aligned
with expertise
Higher overheads, higher cost
Generally lower cost,
but fewer resources
Partnership
Collaborative, long-term focus
Often geared toward
larger accounts
Typically project-to-project
Originality
Tailored, brand-first approach
Sometimes more formulaic across accounts
Can bring fresh ideas, but may lack strategic depth
Dropout Possibility
Low Risk
(Guaranteed project completion)
Medium Risk
(smaller projects may
be deprioritised)
High Risk
(freelancers’ availability
can often shift)
Specialisation
Strong focus on branding
Wide range of services across marketing/design
Varies greatly; some are highly niche, others generalists
Best Choice If..
You want a balance of expertise, personal service
and reliability
You need a large team
with broad capabilities
and resources
You need a flexible, lower-cost option for smaller or shorter projects
Branding Questions
How will branding benefit my business?
How will a new website benefit my business?
How will branding benefit my business?
How much does branding cost?
How much time will be required from our team?
How do you deliver your brand workshops?
How long does the branding process take?
Where can I view more of your work?
How long does a Webflow migration take?
What are the benefits of migrating to Webflow?
What happens if I don't like the design?
Do you host my website?
I want to move my website to Webflow, can you help?
Do you provide website training?
Will I be able to update my own website?
What kind of support can I expect after I launch my website?
Do you build websites in platforms other than Webflow?
How long does it take to build a custom website?
Can you update my existing website?
Ready for whats next?
1
Connect With Us
Get in touch with us to arrange an obligation-free call to discuss your branding project. On the call we can answer any questions, and discuss how we can best help you achieve your business goals.
2
Schedule Your Project
If it’s a good fit, we’ll provide you with a quote and proposal for you to consider. If you’d like to work with us, say the word and we’ll send over all the details you need to sign on and lock in your start date.
