Choosing your brand colours can feel like a stab in the dark— unless you have a clear direction. In this episode, we discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours.
- Why you can’t choose your colours until you understand what you’re trying to communicate and to who
- Why looking at your closest competitors can help guide your colour choice
- Why picking your hues is only part of the equation, and the importance of colour application in visual communication.
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