A Quick-Start Guide To Choosing Your Brand Colours

Author
Credits:
Audio Icon

Choosing your brand colours can feel like a stab in the dark— unless you have a clear direction. In this episode, we discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours.

We discuss:

  • Why you can’t choose your colours until you understand what you’re trying to communicate and to who
  • Why looking at your closest competitors can help guide your colour choice
  • Why picking your hues is only part of the equation, and the importance of colour application in visual communication.

Links and resources:

More from this series
This post is part of the
series.
Author
Visual Identity

A Quick-Start Guide To Choosing Your Brand Colours

Related Articles
All Posts
Baker Creative Pricing Guide

Podcast

Leave your details below and we'll send you our Services Guide (including our pricing).
Thank you! We will keep you posted.
Oops! Something went wrong while submitting the form.