Apr 26, 2022

A Quick-Start Guide To Choosing Your Brand Colours


I'm a brand strategist that loves helping people clarify their message so they can stand out in their space. I'm on a mission to help business owners simplify what they do and build connection with their clients.


Kane is our Co-Founder and Art Director who loves the psychology of branding. He's passionate about creating timeless visual systems that anyone can use.

Choosing your brand colours can feel like a stab in the dark— unless you have a clear direction. In this episode, we discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours.

We discuss:

  • Why you can’t choose your colours until you understand what you’re trying to communicate and to who
  • Why looking at your closest competitors can help guide your colour choice
  • Why picking your hues is only part of the equation, and the importance of colour application in visual communication.

Links and resources:

More from this series
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