I'm a brand strategist that loves helping people clarify their message so they can stand out in their space. I'm on a mission to help business owners simplify what they do and build connection with their clients.
Kane is our Co-Founder and Art Director who loves the psychology of branding. He's passionate about creating timeless visual systems that anyone can use.
Choosing your brand colours can feel like a stab in the dark— unless you have a clear direction. In this episode, we discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours.
We discuss:
- Why you can’t choose your colours until you understand what you’re trying to communicate and to who
- Why looking at your closest competitors can help guide your colour choice
- Why picking your hues is only part of the equation, and the importance of colour application in visual communication.
Links and resources:
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
Need a hand with your rebrand? Book a 15min obligation free call with our team.
Your go-to source for actionable lessons in branding hosted and produced by yours truely.
Need a hand with your rebrand? Book a 15min obligation free call with our team.
