Choosing your brand colours can feel like a stab in the dark— unless you have a clear direction. In this episode, we discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours.

We discuss:

• Why you can’t choose your colours until you understand what you’re trying to communicate and to who
• Why looking at your closest competitors can help guide your colour choice
• Why picking your hues is only part of the equation, and the importance of colour application in visual communication.

Links and resources:

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us