BAC
BAC help sales, marketing and success teams leverage technology to deliver seamless customer experiences.
They approached us when their brand and website no longer felt representative of their capabilities, expertise and future direction. The goal of their project was to help the team gain alignment on their brand positioning and develop a new visual identity system and website to differentiate them in the market and support their future growth.
Through a series of workshops we identified their ideal clients and desired personality and positioning. With an aligned direction, we established a new logo, colour palette, fonts and supporting graphics. We supported the team with photography sourcing and grading, copywriting, and designed custom animated icons for each of their core services.
The resulting website is clean and modern, showcasing BAC's capabilities and technology partnerships. A key highlight is the Hubspot form integration, allowing form submissions to automatically share to the Hubspot CRM for enhanced visibility of visitor engagements throughout the sales process. Built in Webflow, it's a low maintenance solution that can easily be updated by the team.
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
Brand Strategy
We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.
Brand Messaging
We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.
Brand Visuals
We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.
Website
We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
Brand Strategy & Messaging
Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.
Brand Visuals
A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.
Website
We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"
