BAC
Strategy
Content
Development
Support
Project Overview

BAC help sales, marketing and success teams leverage technology to deliver seamless customer experiences.

They approached us when their brand and website no longer felt representative of their capabilities, expertise and future direction. The goal of their project was to help the team gain alignment on their brand positioning and develop a new visual identity system and website to differentiate them in the market and support their future growth.

Through a series of workshops we identified their ideal clients and desired personality and positioning. With an aligned direction, we established a new logo, colour palette, fonts and supporting graphics. We supported the team with photography sourcing and grading, copywriting, and designed custom animated icons for each of their core services.

The resulting website is clean and modern, showcasing BAC's capabilities and technology partnerships. A key highlight is the Hubspot form integration, allowing form submissions to automatically share to the Hubspot CRM for enhanced visibility of visitor engagements throughout the sales process. Built in Webflow, it's a low maintenance solution that can easily be updated by the team.

Client
Services
Year
Industry
BAC
BAC
BAC
BAC

The Result

Outcomes
Feedback

"The team exceeded all our expeditions, leading BAC through a branding redesign. The processes that then lead to the design, build and launch of all new branding assets, not limited to a new website has been instrumental in building and scaling our business. What an impressive team & awesome experience!"

Highlights
BAC
BAC
BAC

Credits

People
Team
Kane B.
Lisa D.
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