Here Business & Wealth offer a suite of end-to-end financial services, including accounting, corporate finance, business strategy and financial planning.
After a successful merger, the Here team (previously MVP) wanted a new identity that was more representative of the future direction of the company. With a huge breadth of services, the challenge was building a new brand that could communicate the full value of their offering.
We created a new logo to represent the new brand name, in addition to identifying colours, fonts and supporting graphics (including photography, iconography and motifs).
We designed and built a custom website within Webflow, helping to guide users to the information and services that suited them, based on their stage of business or life.
We designed a range of digital collateral for the Here team, including letterheads, business cards, email signatures, social media templates, folders, envelopes, brochures and an internal culture book.
Through the work we did with Here, they were able to significantly increase their new client enquiries and confidently invest more time and effort into marketing, knowing that their brand and website reflected the future direction of the company. This is what their marketing manager, Sarina, had to say about their experience.
"Before working with Baker Creative, our brand and website weren't representative of the business and we were finding it hard to 'sell' to a younger generation of business owners. Now, the whole team loves the new brand.
Baker Creative produced work that is visually beautiful and has allowed us to move forward with a brand and website that effectively communicates our business, in a way that's not typically seen in the financial services industry. The capabilities of the new website are going to drastically change how we market ourselves online in the future. We're already making plans to invest more in marketing now that we have the foundation right and we can see how well people are responding to the new brand.
Kane and Lisa have been wonderful to work with! From the very beginning, they've been warm, friendly, and nothing has ever been too much trouble. Communication over our lengthy project was always very clear and helpful, they go above and beyond with every interaction. The finished product we received was exactly what we were hoping to achieve when we set out on our rebranding and website redesign exercise. Can't recommend this team enough!"
— Sarina Wall, Marketing Manager, Here Business & Wealth