The Brightside Agency
The Brightside Agency are digital ads specialists, working with ecommerce and hotel brands to maximise their return on investment from Facebook and Google ads.
In late 2020, RamondoMedia (now The Brightside Agency) decided they were ready for the next evolution of their website. Set for growth and expansion, they wanted to attract talented new team members and focus on building a reputation solely around their speciality of digital advertising. Their founder, Paul, also wanted to create a online presence that was less reliant on his image and instead highlighted the strength of his team.
The team opted to launch a simple, one-page website, showing their process, capabilities and case studies, with the idea that they would add pages as they grow. After our initial discovery workshops, we identified a new set of visuals for the brand, built around the idea of contrast— dark and light, today and tomorrow, before and after. We designed the Biggle (Brightside Squiggle) as part of their logo— a new path forward, in the shape of a 'B'. This same idea is reinforced with the use of shadows in their website photography. With its striking black and yellow palette and bold fonts, the website design is daring and distinctive, a nod to the hero personality archetype and the brand’s reputation for being energetic and impact-driven.
Like many previous Wordpress users, the team were hesitant to make the switch to Webflow, but since making the move, they haven't looked back. They have full control over their website, no fuss hosting and the ability to make updates quickly and easily.
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
Brand Strategy
We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.
Brand Messaging
We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.
Brand Visuals
We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.
Website
We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
Brand Strategy & Messaging
Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.
Brand Visuals
A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.
Website
We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”
