The Brightside Agency
Project

The Brightside Agency

The Brightside Agency

SCOPE

Brand Strategy
Brand Naming
Visual Identity
Verbal Identity
Brand Collateral
Website Design

LOCATION
Perth, Australia

In late 2020, RamondoMedia (now The Brightside Agency) decided they were ready for the next evolution of their brand. Set for growth and expansion, they wanted to attract talented new team members and focus on building a reputation solely around their speciality of digital advertising. Their founder, Paul, also wanted to create a brand that was less reliant on his image and instead highlighted the strength of his team.

Their change in brand was set amongst big changes in the digital advertising space. As privacy concerns became a major concern for the public, companies like Apple and Google responded by changing the way they collect data online. The age of relying on the pixel to deliver leads was over. And for many businesses who relied on digital advertising to help them find new customers, it brought about unpredictability and instability. And yet another change they needed to navigate.