The Brightside Agency

Strategy
Content
Development
Support
A person holding a tablet displaying an Australian Webflow website with a black background. The text reads: "STORIES FROM CLIENTS WHO'VE MADE THE MOVE TO THE BRIGHTSIDE." Below are images labeled "Smiths Beach Resort" on the left and "Face Halo" on the right.
Project Overview

The Brightside Agency are digital ads specialists, working with ecommerce and hotel brands to maximise their return on investment from Facebook and Google ads.

In late 2020, RamondoMedia (now The Brightside Agency) decided they were ready for the next evolution of their website. Set for growth and expansion, they wanted to attract talented new team members and focus on building a reputation solely around their speciality of digital advertising. Their founder, Paul, also wanted to create a online presence that was less reliant on his image and instead highlighted the strength of his team.

The team opted to launch a simple, one-page website, showing their process, capabilities and case studies, with the idea that they would add pages as they grow. After our initial discovery workshops, we identified a new set of visuals for the brand, built around the idea of contrast— dark and light, today and tomorrow, before and after. We designed the Biggle (Brightside Squiggle) as part of their logo— a new path forward, in the shape of a 'B'. This same idea is reinforced with the use of shadows in their website photography. With its striking black and yellow palette and bold fonts, the website design is daring and distinctive, a nod to the hero personality archetype and the brand’s reputation for being energetic and impact-driven.

Like many previous Wordpress users, the team were hesitant to make the switch to Webflow, but since making the move, they haven't looked back. They have full control over their website, no fuss hosting and the ability to make updates quickly and easily.

Client
Services
Year
Industry
The Brightside Agency
The Brightside Agency
The Brightside Agency
The Brightside Agency

The Result

Outcomes
Feedback

"Baker Creative made our website redesign fun and collaborative. They allowed our team to take what we unconsciously understood about our brand, and make it conscious.”

Highlights
The Brightside Agency
The Brightside Agency
The Brightside Agency

Credits

People
Team
Kane B.
Lisa D.
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