In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome, where we stayed in two different hotels. We discuss how brand experiences on and offline impacted perceptions of each hotel, where we booked and where we’d stay again given the choice.
- Why your website experience matters when selling your services and how hotel websites dictated where we booked and how much we were willing to pay.
- The importance of setting realistic expectations on your website and creating consistent experiences on and offline.
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