November 8, 2021

How Much Should You Pay For Branding?

How Much Should You Pay For Branding?

In this episode, we’re talking branding budgets, and how you can work out yours. Many people aren’t sure what they ‘should’ spend on their branding. And, it makes sense, because branding is not something you invest in everyday. The truth is, the value you place on your branding may be wildly different to the next business. And as you may have already figured out, every branding studio will charge different rates. 

So, instead of asking ‘how much should I pay?’, in this episode we’re helping you work out what branding is worth to your business.

We reveal:

  • Our easy, 4-step formula for setting a budget for your branding project (or any business expense)
  • Some of the tangible and intangible benefits of branding and how to assign a monetary value to them.
  • Why setting a ballpark budget puts you in control as you evaluate branding suppliers

Links and resources:

Continue Reading

First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
Business
First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
We answer your questions, including how we got started, how we found our first clients & how we cut through the noise in our industry.
When To Pay Attention To Your Competitors
Business
When To Pay Attention To Your Competitors
Ever heard the advice to ignore your competition? This week, we’re unpacking whether this is sound advice and tips for evaluating your competition.
4 free tools that will level-up your marketing game
Business
4 free tools that will level-up your marketing game
Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.
Why Repetition Trumps Perfection
Business
Why Repetition Trumps Perfection
Many people think that big goals require grand gestures and massive action. But, it’s actually the small, consistent actions that make the biggest impact.
Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)
Business
Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)
Have you ever thought about what you're really buying when you purchase any new product or service?
Branding your business: when to splurge & when to save
Business
Branding your business: when to splurge & when to save
Deciding to invest in your visual identity is a big move. Learn when to spend & where to splurge when it comes to branding your business.
How to Choose Your Branding Team
Business
How to Choose Your Branding Team
In this ep of Brand-Led we're highlighting 5 factors you need to consider when choosing your branding team.
Why Future-Thinking Businesses are Brand-Led
Business
Why Future-Thinking Businesses are Brand-Led
Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into?
How to Tell People What You Do in 3 Simple Steps
Business
How to Tell People What You Do in 3 Simple Steps
Describing what you do doesn’t need to feel salesy or forced. Learn the simple, 3 step formula for creating an elevator pitch.
Behind the Scenes: The Essential Tools That Keep Our Business Humming
Business
Behind the Scenes: The Essential Tools That Keep Our Business Humming
Time-saving gems to help you save time, create an epic brand experience and level up your business.