November 8, 2021
How Much Should You Pay For Branding?
In this episode, we’re talking branding budgets, and how you can work out yours. Many people aren’t sure what they ‘should’ spend on their branding. And, it makes sense, because branding is not something you invest in everyday. The truth is, the value you place on your branding may be wildly different to the next business. And as you may have already figured out, every branding studio will charge different rates.
So, instead of asking ‘how much should I pay?’, in this episode we’re helping you work out what branding is worth to your business.
We reveal:
- Our easy, 4-step formula for setting a budget for your branding project (or any business expense)
- Some of the tangible and intangible benefits of branding and how to assign a monetary value to them.
- Why setting a ballpark budget puts you in control as you evaluate branding suppliers
Links and resources:
- Follow us on Instagram: @baker_creative
Continue Reading
Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)
Have you ever thought about what you're really buying when you purchase any new product or service?
How to Choose Your Branding Team
In this ep of Brand-Led we're highlighting 5 factors you need to consider when choosing your branding team.
First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
We answer your questions, including how we got started, how we found our first clients & how we cut through the noise in our industry.
How To Uncover a Compelling Founder Story
Can’t think of one single thing that makes you different from the rest? This week we’re talking about founder stories, and how to uncover yours.
How to Tell People What You Do in 3 Simple Steps
Describing what you do doesn’t need to feel salesy or forced. Learn the simple, 3 step formula for creating an elevator pitch.
What To Do When Business is Slow
Let’s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.
How to Tell People What You Do in 2 Simple Steps
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.
Want More Customers? Stop Being Their Hero
The simple shift in thinking that will make your writing and marketing more persuasive.
Want People to Pay Attention? Do This.
Learn how to make your speeches, presentations, videos, social posts, blogs and web copy more engaging by leaving things unfinished.
Don’t Solve a Problem? Here’s How to Sell What You Do
Do you sell something that doesn't solve an obvious problem for your customers? Here's a simple strategy for selling your offerings.