November 8, 2021

How Much Should You Pay For Branding?

How Much Should You Pay For Branding?

In this episode, we’re talking branding budgets, and how you can work out yours. Many people aren’t sure what they ‘should’ spend on their branding. And, it makes sense, because branding is not something you invest in everyday. The truth is, the value you place on your branding may be wildly different to the next business. And as you may have already figured out, every branding studio will charge different rates. 

So, instead of asking ‘how much should I pay?’, in this episode we’re helping you work out what branding is worth to your business.

We reveal:

  • Our easy, 4-step formula for setting a budget for your branding project (or any business expense)
  • Some of the tangible and intangible benefits of branding and how to assign a monetary value to them.
  • Why setting a ballpark budget puts you in control as you evaluate branding suppliers

Links and resources:

Continue Reading

Why Every Project Worth Doing is U-shaped
Business
Why Every Project Worth Doing is U-shaped
70 hour weeks, the constant learning curve and wondering when we’ll ‘make it’. They weren’t joking about the highs and lows.
Branding vs Marketing: What’s the Difference?
Business
Branding vs Marketing: What’s the Difference?
Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it’s no surprise...
Perfect Match: Finding the Right Designer for Your Business
Business
Perfect Match: Finding the Right Designer for Your Business
How to find a designer that shares your vision, fits the budget and delivers quality work.
Why Future-Thinking Businesses are Brand-Led
Business
Why Future-Thinking Businesses are Brand-Led
Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into?
Want More Customers? Stop Being Their Hero
Business
Want More Customers? Stop Being Their Hero
The simple shift in thinking that will make your writing and marketing more persuasive.
Why I Believe in Collaboration over Competition
Business
Why I Believe in Collaboration over Competition
In an environment where we’re constantly competing we end up hindering the results for the very people we are trying to serve.
How to Tell People What You Do in 2 Simple Steps
Business
How to Tell People What You Do in 2 Simple Steps
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.
Don’t Solve a Problem? Here’s How to Sell What You Do
Business
Don’t Solve a Problem? Here’s How to Sell What You Do
Do you sell something that doesn't solve an obvious problem for your customers? Here's a simple strategy for selling your offerings.
How To Uncover a Compelling Founder Story
Business
How To Uncover a Compelling Founder Story
Can’t think of one single thing that makes you different from the rest? This week we’re talking about founder stories, and how to uncover yours.
Why You Need to Get on Board With the Rule of One
Business
Why You Need to Get on Board With the Rule of One
There’s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.