April 27, 2022
How To Uncover a Compelling Founder Story

Can’t think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business’ inception was especially ordinary). In this week’s episode we’re talking about founder stories, and how to uncover yours.
WE DISCUSS:
- What a founder story is and why you need one
- The 3 unmissable ingredients that make for a memorable founder story
- Founder stories from Airbnb and Nike
- Two angles to help uncover your founder story
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led
- For more visit bakercreative.com.au
- Work with us
Know someone who would be interested in this episode? Don’t forget to share it with them!
Continue Reading

Spare time? Enroll in These Online Courses for Free
Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.

Perfect Match: Finding the Right Designer for Your Business
How to find a designer that shares your vision, fits the budget and delivers quality work.

9 Ways Supercharge the Rest of Your 2019
Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.
4 free tools that will level-up your marketing game
Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.

How to Make 2019 Your Most Profitable Year Yet
Ready to set some big goals for 2019? Here's a simple 4 step plan to help you plan the year ahead.

Why Future-Thinking Businesses are Brand-Led
Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into?

Behind the Scenes: The Essential Tools That Keep Our Business Humming
Time-saving gems to help you save time, create an epic brand experience and level up your business.

Why You Need to Get on Board With the Rule of One
There’s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.

Why I Believe in Collaboration over Competition
In an environment where we’re constantly competing we end up hindering the results for the very people we are trying to serve.

4 Compelling Reasons to Invest in Your Brand
Your brand strategy probably isn't topping your to-do list. But, it's probably the most worthwhile investment we ever made.