Apr 27, 2022

How To Uncover a Compelling Founder Story


I'm a brand strategist that loves helping people clarify their message so they can stand out in their space. I'm on a mission to help business owners simplify what they do and build connection with their clients.


Kane is our Co-Founder and Art Director who loves the psychology of branding. He's passionate about creating timeless visual systems that anyone can use.

Can’t think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business’ inception was especially ordinary). In this week’s episode we’re talking about founder stories, and how to uncover yours.


  • What a founder story is and why you need one
  • The 3 unmissable ingredients that make for a memorable founder story
  • Founder stories from Airbnb and Nike
  • Two angles to help uncover your founder story


Know someone who would be interested in this episode? Don’t forget to share it with them!

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