April 27, 2022

How To Uncover a Compelling Founder Story

How To Uncover a Compelling Founder Story

Can’t think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business’ inception was especially ordinary). In this week’s episode we’re talking about founder stories, and how to uncover yours.

WE DISCUSS:

  • What a founder story is and why you need one
  • The 3 unmissable ingredients that make for a memorable founder story
  • Founder stories from Airbnb and Nike
  • Two angles to help uncover your founder story

LINKS & RESOURCES

Know someone who would be interested in this episode? Don’t forget to share it with them!

Continue Reading

Why Every Project Worth Doing is U-shaped
Business
Why Every Project Worth Doing is U-shaped
70 hour weeks, the constant learning curve and wondering when we’ll ‘make it’. They weren’t joking about the highs and lows.
Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)
Business
Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)
Have you ever thought about what you're really buying when you purchase any new product or service?
The Secret to Building an Offer They Can’t Refuse
Business
The Secret to Building an Offer They Can’t Refuse
Four tips for crafting irresistible offers that will help you stand out, connect with your customers and get more people saying ‘yes!’
Branding your business: when to splurge & when to save
Business
Branding your business: when to splurge & when to save
Deciding to invest in your visual identity is a big move. Learn when to spend & where to splurge when it comes to branding your business.
Why Future-Thinking Businesses are Brand-Led
Business
Why Future-Thinking Businesses are Brand-Led
Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into?
Perfect Match: Finding the Right Designer for Your Business
Business
Perfect Match: Finding the Right Designer for Your Business
How to find a designer that shares your vision, fits the budget and delivers quality work.
How to Tell People What You Do in 2 Simple Steps
Business
How to Tell People What You Do in 2 Simple Steps
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.
Spare time? Enroll in These Online Courses for Free
Business
Spare time? Enroll in These Online Courses for Free
Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.
Behind the Scenes: The Essential Tools That Keep Our Business Humming
Business
Behind the Scenes: The Essential Tools That Keep Our Business Humming
Time-saving gems to help you save time, create an epic brand experience and level up your business.
9 Ways Supercharge the Rest of Your 2019
Business
9 Ways Supercharge the Rest of Your 2019
Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.