April 27, 2022
How To Uncover a Compelling Founder Story

Can’t think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business’ inception was especially ordinary). In this week’s episode we’re talking about founder stories, and how to uncover yours.
WE DISCUSS:
- What a founder story is and why you need one
- The 3 unmissable ingredients that make for a memorable founder story
- Founder stories from Airbnb and Nike
- Two angles to help uncover your founder story
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led
- For more visit bakercreative.com.au
- Work with us
Know someone who would be interested in this episode? Don’t forget to share it with them!
Continue Reading

Why Every Project Worth Doing is U-shaped
70 hour weeks, the constant learning curve and wondering when we’ll ‘make it’. They weren’t joking about the highs and lows.

Why You Need to Get on Board With the Rule of One
There’s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.

Why Repetition Trumps Perfection
Many people think that big goals require grand gestures and massive action. But, it’s actually the small, consistent actions that make the biggest impact.

When To Pay Attention To Your Competitors
Ever heard the advice to ignore your competition? This week, we’re unpacking whether this is sound advice and tips for evaluating your competition.

Why Future-Thinking Businesses are Brand-Led
Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into?

How to Tell People What You Do in 3 Simple Steps
Describing what you do doesn’t need to feel salesy or forced. Learn the simple, 3 step formula for creating an elevator pitch.

Branding your business: when to splurge & when to save
Deciding to invest in your visual identity is a big move. Learn when to spend & where to splurge when it comes to branding your business.

9 Ways Supercharge the Rest of Your 2019
Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.

How to Tell People What You Do in 2 Simple Steps
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.
4 free tools that will level-up your marketing game
Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.