April 27, 2022

How To Uncover a Compelling Founder Story

How To Uncover a Compelling Founder Story

Can’t think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business’ inception was especially ordinary). In this week’s episode we’re talking about founder stories, and how to uncover yours.

WE DISCUSS:

  • What a founder story is and why you need one
  • The 3 unmissable ingredients that make for a memorable founder story
  • Founder stories from Airbnb and Nike
  • Two angles to help uncover your founder story

LINKS & RESOURCES

Know someone who would be interested in this episode? Don’t forget to share it with them!

Continue Reading

First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
Business
First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
We answer your questions, including how we got started, how we found our first clients & how we cut through the noise in our industry.
The Secret to Building an Offer They Can’t Refuse
Business
The Secret to Building an Offer They Can’t Refuse
Four tips for crafting irresistible offers that will help you stand out, connect with your customers and get more people saying ‘yes!’
How to Tell People What You Do in 3 Simple Steps
Business
How to Tell People What You Do in 3 Simple Steps
Describing what you do doesn’t need to feel salesy or forced. Learn the simple, 3 step formula for creating an elevator pitch.
How Much Should You Pay For Branding?
Business
How Much Should You Pay For Branding?
Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.
Want More Customers? Stop Being Their Hero
Business
Want More Customers? Stop Being Their Hero
The simple shift in thinking that will make your writing and marketing more persuasive.
Want People to Pay Attention? Do This.
Business
Want People to Pay Attention? Do This.
Learn how to make your speeches, presentations, videos, social posts, blogs and web copy more engaging by leaving things unfinished.
How to Tell People What You Do in 2 Simple Steps
Business
How to Tell People What You Do in 2 Simple Steps
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.
4 Compelling Reasons to Invest in Your Brand
Business
4 Compelling Reasons to Invest in Your Brand
Your brand strategy probably isn't topping your to-do list. But, it's probably the most worthwhile investment we ever made.
Why You Need to Get on Board With the Rule of One
Business
Why You Need to Get on Board With the Rule of One
There’s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.
What To Do When Business is Slow
Business
What To Do When Business is Slow
Let’s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.