April 27, 2022
How To Uncover a Compelling Founder Story
Can’t think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business’ inception was especially ordinary). In this week’s episode we’re talking about founder stories, and how to uncover yours.
WE DISCUSS:
- What a founder story is and why you need one
- The 3 unmissable ingredients that make for a memorable founder story
- Founder stories from Airbnb and Nike
- Two angles to help uncover your founder story
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led
- For more visit bakercreative.com.au
- Work with us
Know someone who would be interested in this episode? Don’t forget to share it with them!
Continue Reading
Why Future-Thinking Businesses are Brand-Led
Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into?
Why Every Project Worth Doing is U-shaped
70 hour weeks, the constant learning curve and wondering when we’ll ‘make it’. They weren’t joking about the highs and lows.
Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)
Have you ever thought about what you're really buying when you purchase any new product or service?
Spare time? Enroll in These Online Courses for Free
Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.
Why Repetition Trumps Perfection
Many people think that big goals require grand gestures and massive action. But, it’s actually the small, consistent actions that make the biggest impact.
Why You Need to Get on Board With the Rule of One
There’s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.
Branding vs Marketing: What’s the Difference?
Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it’s no surprise...
When To Pay Attention To Your Competitors
Ever heard the advice to ignore your competition? This week, we’re unpacking whether this is sound advice and tips for evaluating your competition.
4 Compelling Reasons to Invest in Your Brand
Your brand strategy probably isn't topping your to-do list. But, it's probably the most worthwhile investment we ever made.
How to Tell People What You Do in 2 Simple Steps
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.