April 27, 2022

How To Uncover a Compelling Founder Story

How To Uncover a Compelling Founder Story

Can’t think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business’ inception was especially ordinary). In this week’s episode we’re talking about founder stories, and how to uncover yours.

WE DISCUSS:

  • What a founder story is and why you need one
  • The 3 unmissable ingredients that make for a memorable founder story
  • Founder stories from Airbnb and Nike
  • Two angles to help uncover your founder story

LINKS & RESOURCES

Know someone who would be interested in this episode? Don’t forget to share it with them!

Continue Reading

How to Choose Your Branding Team
Business
How to Choose Your Branding Team
In this ep of Brand-Led we're highlighting 5 factors you need to consider when choosing your branding team.
Branding your business: when to splurge & when to save
Business
Branding your business: when to splurge & when to save
Deciding to invest in your visual identity is a big move. Learn when to spend & where to splurge when it comes to branding your business.
When To Pay Attention To Your Competitors
Business
When To Pay Attention To Your Competitors
Ever heard the advice to ignore your competition? This week, we’re unpacking whether this is sound advice and tips for evaluating your competition.
9 Ways Supercharge the Rest of Your 2019
Business
9 Ways Supercharge the Rest of Your 2019
Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.
Want More Customers? Stop Being Their Hero
Business
Want More Customers? Stop Being Their Hero
The simple shift in thinking that will make your writing and marketing more persuasive.
Why Future-Thinking Businesses are Brand-Led
Business
Why Future-Thinking Businesses are Brand-Led
Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into?
Behind the Scenes: The Essential Tools That Keep Our Business Humming
Business
Behind the Scenes: The Essential Tools That Keep Our Business Humming
Time-saving gems to help you save time, create an epic brand experience and level up your business.
Don’t Solve a Problem? Here’s How to Sell What You Do
Business
Don’t Solve a Problem? Here’s How to Sell What You Do
Do you sell something that doesn't solve an obvious problem for your customers? Here's a simple strategy for selling your offerings.
Perfect Match: Finding the Right Designer for Your Business
Business
Perfect Match: Finding the Right Designer for Your Business
How to find a designer that shares your vision, fits the budget and delivers quality work.
4 Compelling Reasons to Invest in Your Brand
Business
4 Compelling Reasons to Invest in Your Brand
Your brand strategy probably isn't topping your to-do list. But, it's probably the most worthwhile investment we ever made.