December 13, 2021
Branding vs Marketing: What’s the Difference?

Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it’s no surprise some business owners are confused about what they should be spending time on. In this week’s episode, we’re untangling these terms to help you decide where to focus in 2022 and beyond.
In this episode:
- How we define brand, branding and marketing and an example to explain the difference
- Do you actually need to define your brand before you begin marketing?
- Should new businesses begin with branding or marketing?
- How your brand affects your marketing strategy
- Our thoughts on the idea that brand is fixed and marketing is changing
- And lots more!
This is our last episode for 2021, but we’ll be back in 2022 to help you build an incomparable brand!
Links and resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
- Book a Discovery Call
Make sure you hit subscribe so you don’t miss out on any future episodes.
Thanks for listening!
Continue Reading
Want More Customers? Stop Being Their Hero
The simple shift in thinking that will make your writing and marketing more persuasive.
4 free tools that will level-up your marketing game
Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.

How To Uncover a Compelling Founder Story
Can’t think of one single thing that makes you different from the rest? This week we’re talking about founder stories, and how to uncover yours.

Perfect Match: Finding the Right Designer for Your Business
How to find a designer that shares your vision, fits the budget and delivers quality work.

9 Ways Supercharge the Rest of Your 2019
Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.

4 Compelling Reasons to Invest in Your Brand
Your brand strategy probably isn't topping your to-do list. But, it's probably the most worthwhile investment we ever made.

Don’t Solve a Problem? Here’s How to Sell What You Do
Do you sell something that doesn't solve an obvious problem for your customers? Here's a simple strategy for selling your offerings.

Want People to Pay Attention? Do This.
Learn how to make your speeches, presentations, videos, social posts, blogs and web copy more engaging by leaving things unfinished.

First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
We answer your questions, including how we got started, how we found our first clients & how we cut through the noise in our industry.

Why Repetition Trumps Perfection
Many people think that big goals require grand gestures and massive action. But, it’s actually the small, consistent actions that make the biggest impact.