January 17, 2022
7 Questions to Ask Before You Build Your Website

Happy new year everyone —‘tis the season of new beginnings and if you’re thinking of building a new website in 2022, you won’t want to miss this episode.
Having clarity in what you want to build, who it’s for and why you’re building it is an essential part of the website design process, and yet, it’s the part most people skip.
But without a website plan, you’re either:
- Taking a wild guess, adding content to the page and crossing your fingers and toes that it will connect with your audience.
- Or ‘getting inspired’ by other people’s websites, copying ideas or content without really knowing why it’s there.
And, we know from personal experience that both of these approaches result in a website that does little to help you stand out and grow your business.
In this week's episode, we discuss:
- The 7 big questions you need to answer about your website before you do anything else.
- The affordable tool we created to help you plan your new website like a pro.
- Lisa’s nightmare web design experience as a client and what she wishes she knew about building a website back then.
Links and resources:
- Follow us on Instagram: @baker_creative @brand.led
- For more visit bakercreative.com.au
- Work with us
Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, please share it with someone who’s building their website in 2022.
Continue Reading

Brands We Love: Snowe Home
The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.
How to Attract New Customers to Your Business
Sales stats looking grim? Learn how to attract a stready flow of customers to your business.

13 Email Subject Types Used By The Marketing Pros (Steal These!)
We analyse how pro marketers use the email subject lines to grab attention, increase open rates and avoid the delete button.

The Hidden Costs of Website Builds
We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.
3 Types of Content You Need to Be Creating Right Now
Want to create a brand more bingeworthy than the Tiger King? You need to be using these 3 types of content in your strategy.

20 ways to offer incredible value in 2020
Stop creating content that flatlines. Give your audience something they really want. Here are 20 ideas you can swipe for high-value content.

Brands We Love: Aēsop
Aesop continue to stand out without following the industry giants. Here are 3 things we can learn from the masters of minimal.

Brands We Love: MeUndies
When asked, ‘how do you do it differently?’, MeUndies aren’t short of ways that their approach is breaking the mould.

7 Types of Proof to Use on Your Website
Trust is severely lacking these days. Most people won’t just take your word that you are great, they want you to show them you’re credible. And that’s where proof comes into play.
The Power of the Quick Win
Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.