January 17, 2022

7 Questions to Ask Before You Build Your Website

7 Questions to Ask Before You Build Your Website

Happy new year everyone —‘tis the season of new beginnings and if you’re thinking of building a new website in 2022, you won’t want to miss this episode.

Having clarity in what you want to build, who it’s for and why you’re building it is an essential part of the website design process, and yet, it’s the part most people skip.

But without a website plan, you’re either:

  • Taking a wild guess, adding content to the page and crossing your fingers and toes that it will connect with your audience.
  • Or ‘getting inspired’ by other people’s websites, copying ideas or content without really knowing why it’s there.

And, we know from personal experience that both of these approaches result in a website that does little to help you stand out and grow your business.

‍
In this week's episode, we discuss:

  • The 7 big questions you need to answer about your website before you do anything else. 
  • The affordable tool we created to help you plan your new website like a pro.
  • Lisa’s nightmare web design experience as a client and what she wishes she knew about building a website back then.

‍
Links and resources:

Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, please share it with someone who’s building their website in 2022.

Continue Reading

The Power of the Quick Win
Brand Experience
The Power of the Quick Win
Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.
Brands We Love: Headspace
Brand Experience
Brands We Love: Headspace
From their visuals to their brand voice, Headspace have found their place, their tribe and their style.
Brands We Love: Aēsop
Brand Experience
Brands We Love: Aēsop
Aesop continue to stand out without following the industry giants. Here are 3 things we can learn from the masters of minimal.
4 Fast Ways to Optimise Your Website Homepage
Brand Experience
4 Fast Ways to Optimise Your Website Homepage
The 4 homepage elements that are essential to include when building or rebuilding your website.
9 Essential Tips For Creative & Effective Packaging Design
Brand Experience
9 Essential Tips For Creative & Effective Packaging Design
Packaging design contributes to brand experience, so make it user-friendly, creative & eye-catching.
What’s Sticky and stands out?
Brand Experience
What’s Sticky and stands out?
Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.
3 powerful hacks to turn your website into a lead machine
Brand Experience
3 powerful hacks to turn your website into a lead machine
Three powerful, yet simple hacks for encouraging more conversions on your website.
Content Marketing: A Crash Course
Brand Experience
Content Marketing: A Crash Course
You've heard content is king, but what is content marketing and is it really an effective marketing strategy?
This is How You Build Trust Online
Brand Experience
This is How You Build Trust Online
Your website is often the first place you start to build trust with your audience. Here are 6 ways to build trust online.
7 Types of Proof to Use on Your Website
Brand Experience
7 Types of Proof to Use on Your Website
Trust is severely lacking these days. Most people won’t just take your word that you are great, they want you to show them you’re credible. And that’s where proof comes into play.