January 24, 2022

How to Tell People What You Do in 2 Simple Steps

How to Tell People What You Do in 2 Simple Steps

When someone asks “what you do?”, do you have a good answer? One that is memorable and doesn’t feel sleazy? One that’s easy to understand and invites a conversation? Most of us aren’t very good at talking about what we do. We’re usually too close to it. Or we don’t have the right words. Or, we’re afraid we’ll come across as too salesy. But, if people don’t get what you do, there’s no way they’ll be able to remember or recommend you to their friends.

So, if you don’t have a good answer to ‘what do you do?’ and you want to be able to wave goodbye to awkward, stilted, long-winded answers, FOREVER, today’s episode of Brand-Led is a must-listen.

In this episode we discuss:

  • Why the ‘what you do’ conversation is a branding conversation and your answer really matters.
  • Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.
  • The big mistakes people make when using this formula and tips for avoiding those traps.


Links and resources:

Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, share it with your business bestie so you can both level up your branding together.

Continue Reading

How Much Should You Pay For Branding?
Business
How Much Should You Pay For Branding?
Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.
4 Compelling Reasons to Invest in Your Brand
Business
4 Compelling Reasons to Invest in Your Brand
Your brand strategy probably isn't topping your to-do list. But, it's probably the most worthwhile investment we ever made.
Branding vs Marketing: What’s the Difference?
Business
Branding vs Marketing: What’s the Difference?
Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it’s no surprise...
Why Repetition Trumps Perfection
Business
Why Repetition Trumps Perfection
Many people think that big goals require grand gestures and massive action. But, it’s actually the small, consistent actions that make the biggest impact.
First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
Business
First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
We answer your questions, including how we got started, how we found our first clients & how we cut through the noise in our industry.
Want People to Pay Attention? Do This.
Business
Want People to Pay Attention? Do This.
Learn how to make your speeches, presentations, videos, social posts, blogs and web copy more engaging by leaving things unfinished.
How to Choose Your Branding Team
Business
How to Choose Your Branding Team
In this ep of Brand-Led we're highlighting 5 factors you need to consider when choosing your branding team.
How to Make 2019 Your Most Profitable Year Yet
Business
How to Make 2019 Your Most Profitable Year Yet
Ready to set some big goals for 2019? Here's a simple 4 step plan to help you plan the year ahead.
Want More Customers? Stop Being Their Hero
Business
Want More Customers? Stop Being Their Hero
The simple shift in thinking that will make your writing and marketing more persuasive.
Why Every Project Worth Doing is U-shaped
Business
Why Every Project Worth Doing is U-shaped
70 hour weeks, the constant learning curve and wondering when we’ll ‘make it’. They weren’t joking about the highs and lows.