January 24, 2022

How to Tell People What You Do in 2 Simple Steps

How to Tell People What You Do in 2 Simple Steps

When someone asks “what you do?”, do you have a good answer? One that is memorable and doesn’t feel sleazy? One that’s easy to understand and invites a conversation? Most of us aren’t very good at talking about what we do. We’re usually too close to it. Or we don’t have the right words. Or, we’re afraid we’ll come across as too salesy. But, if people don’t get what you do, there’s no way they’ll be able to remember or recommend you to their friends.

So, if you don’t have a good answer to ‘what do you do?’ and you want to be able to wave goodbye to awkward, stilted, long-winded answers, FOREVER, today’s episode of Brand-Led is a must-listen.

In this episode we discuss:

  • Why the ‘what you do’ conversation is a branding conversation and your answer really matters.
  • Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.
  • The big mistakes people make when using this formula and tips for avoiding those traps.


Links and resources:

Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, share it with your business bestie so you can both level up your branding together.

Continue Reading

What To Do When Business is Slow
Business
What To Do When Business is Slow
Let’s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.
Perfect Match: Finding the Right Designer for Your Business
Business
Perfect Match: Finding the Right Designer for Your Business
How to find a designer that shares your vision, fits the budget and delivers quality work.
Behind the Scenes: The Essential Tools That Keep Our Business Humming
Business
Behind the Scenes: The Essential Tools That Keep Our Business Humming
Time-saving gems to help you save time, create an epic brand experience and level up your business.
The Secret to Building an Offer They Can’t Refuse
Business
The Secret to Building an Offer They Can’t Refuse
Four tips for crafting irresistible offers that will help you stand out, connect with your customers and get more people saying ‘yes!’
Spare time? Enroll in These Online Courses for Free
Business
Spare time? Enroll in These Online Courses for Free
Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.
Branding vs Marketing: What’s the Difference?
Business
Branding vs Marketing: What’s the Difference?
Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it’s no surprise...
Don’t Solve a Problem? Here’s How to Sell What You Do
Business
Don’t Solve a Problem? Here’s How to Sell What You Do
Do you sell something that doesn't solve an obvious problem for your customers? Here's a simple strategy for selling your offerings.
Branding your business: when to splurge & when to save
Business
Branding your business: when to splurge & when to save
Deciding to invest in your visual identity is a big move. Learn when to spend & where to splurge when it comes to branding your business.
How To Uncover a Compelling Founder Story
Business
How To Uncover a Compelling Founder Story
Can’t think of one single thing that makes you different from the rest? This week we’re talking about founder stories, and how to uncover yours.
Why I Believe in Collaboration over Competition
Business
Why I Believe in Collaboration over Competition
In an environment where we’re constantly competing we end up hindering the results for the very people we are trying to serve.