January 24, 2022

How to Tell People What You Do in 2 Simple Steps

How to Tell People What You Do in 2 Simple Steps

When someone asks “what you do?”, do you have a good answer? One that is memorable and doesn’t feel sleazy? One that’s easy to understand and invites a conversation? Most of us aren’t very good at talking about what we do. We’re usually too close to it. Or we don’t have the right words. Or, we’re afraid we’ll come across as too salesy. But, if people don’t get what you do, there’s no way they’ll be able to remember or recommend you to their friends.

So, if you don’t have a good answer to ‘what do you do?’ and you want to be able to wave goodbye to awkward, stilted, long-winded answers, FOREVER, today’s episode of Brand-Led is a must-listen.‍

In this episode we discuss:

  • Why the ‘what you do’ conversation is a branding conversation and your answer really matters.
  • Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.
  • The big mistakes people make when using this formula and tips for avoiding those traps.

‍
Links and resources:

Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, share it with your business bestie so you can both level up your branding together.

Continue Reading

Want More Customers? Stop Being Their Hero
Business
Want More Customers? Stop Being Their Hero
The simple shift in thinking that will make your writing and marketing more persuasive.
Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)
Business
Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)
Have you ever thought about what you're really buying when you purchase any new product or service?
Spare time? Enroll in These Online Courses for Free
Business
Spare time? Enroll in These Online Courses for Free
Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.
Why Every Project Worth Doing is U-shaped
Business
Why Every Project Worth Doing is U-shaped
70 hour weeks, the constant learning curve and wondering when we’ll ‘make it’. They weren’t joking about the highs and lows.
First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
Business
First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
We answer your questions, including how we got started, how we found our first clients & how we cut through the noise in our industry.
Branding vs Marketing: What’s the Difference?
Business
Branding vs Marketing: What’s the Difference?
Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it’s no surprise...
Don’t Solve a Problem? Here’s How to Sell What You Do
Business
Don’t Solve a Problem? Here’s How to Sell What You Do
Do you sell something that doesn't solve an obvious problem for your customers? Here's a simple strategy for selling your offerings.
4 free tools that will level-up your marketing game
Business
4 free tools that will level-up your marketing game
Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.
4 Compelling Reasons to Invest in Your Brand
Business
4 Compelling Reasons to Invest in Your Brand
Your brand strategy probably isn't topping your to-do list. But, it's probably the most worthwhile investment we ever made.
How To Uncover a Compelling Founder Story
Business
How To Uncover a Compelling Founder Story
Can’t think of one single thing that makes you different from the rest? This week we’re talking about founder stories, and how to uncover yours.