I'm a brand strategist that loves helping people clarify their message so they can stand out in their space. I'm on a mission to help business owners simplify what they do and build connection with their clients.
Kane is our Co-Founder and Art Director who loves the psychology of branding. He's passionate about creating timeless visual systems that anyone can use.
Being brand-led has a host of benefits—it can make your business more resilient, help you separate opportunities from distractions and give you a competitive edge. Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into? In this episode we’re unpacking what it means to be brand-led and why more and more businesses are making the switch.
You don’t want to miss:
- A quick overview of brand and branding (hint: it’s not just your visuals)
- What it means to be Brand-Led and examples of how it might look in your business
- Why defining your brand is the first step in becoming brand-led
- The four elements to uncover in your Brand Blueprint
- Three powerful reasons why more businesses are making the move to brand-led
Links and resources:
- Follow us on Instagram: @baker_creative
Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you!
