February 22, 2022

Are You Breaking The Norm?

Are You Breaking The Norm?

Have you ever bought a product or service that you would hands down recommend to anyone that asked? We’re willing to bet there’s something about your favourite hairdresser, skincare brand, physio, yoga instructor or builder that breaks the norms in their space. That do something unexpected, that you really love.

On this week’s brand led we discuss:

  • How brands create contrast between their brand and everyone else in their market
  • How you can stand out by breaking the norms in your space

If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won’t want to miss this episode.

Links and resources:

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