January 31, 2022
Brands We Love: Heaps Normal
Let’s face it, branding can feel fluffy, intangible and abstract at times. Which is why we love looking at practical examples of branding in action, because it grounds theory and concepts in reality. Brands We Love is one of our favourite segments (and yours), because there’s so much we can learn from brands who are doing a great job at standing out in their space. Today’s brand is Heaps Normal, an Australian non-alcoholic beer.
We discuss:
- How Heaps Normal have created a differentiated message, even amongst the giant beer brands like Heineken and Carlton.
- Trends that have played a role in the adoption of Heaps Normal and their product.
- How Heaps Normal have used their brand strategy to build a summery, nostalgic, Australian-inspired visual identity.
Links and resources:
- Learn more about Heaps Normal, follow @heapsnormal or find a stockist (for y'know, research purposes)
- Follow us on Instagram: @baker_creative @brand.led
- Find out more about Baker Creative and our services at bakercreative.com.au
Make sure you subscribe so you don’t miss out on any future episodes.
And, if you enjoyed this episode, we’d be so grateful if you showed your support by giving us a 5 star rating. It only takes a minute and it will help other people find our podcast.
Continue Reading
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
Uncover Your Brand Difference With This Proven Method
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.
How to Identify & Attract Your Ideal Customers
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.
.jpeg)
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
Brands We Love: Jenna Kutcher
A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.
How to Simplify Your Marketing
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
Are You Breaking The Norm?
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won’t want to miss this episode