January 31, 2022
Brands We Love: Heaps Normal
Let’s face it, branding can feel fluffy, intangible and abstract at times. Which is why we love looking at practical examples of branding in action, because it grounds theory and concepts in reality. Brands We Love is one of our favourite segments (and yours), because there’s so much we can learn from brands who are doing a great job at standing out in their space. Today’s brand is Heaps Normal, an Australian non-alcoholic beer.
We discuss:
- How Heaps Normal have created a differentiated message, even amongst the giant beer brands like Heineken and Carlton.
- Trends that have played a role in the adoption of Heaps Normal and their product.
- How Heaps Normal have used their brand strategy to build a summery, nostalgic, Australian-inspired visual identity.
Links and resources:
- Learn more about Heaps Normal, follow @heapsnormal or find a stockist (for y'know, research purposes)
- Follow us on Instagram: @baker_creative @brand.led
- Find out more about Baker Creative and our services at bakercreative.com.au
Make sure you subscribe so you don’t miss out on any future episodes.
And, if you enjoyed this episode, we’d be so grateful if you showed your support by giving us a 5 star rating. It only takes a minute and it will help other people find our podcast.
Continue Reading
How to Simplify Your Marketing
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.
Brands We Love: Scratch
This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.
3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
Do You Really Need a Brand Strategy?
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.