I'm a brand strategist that loves helping people clarify their message so they can stand out in their space. I'm on a mission to help business owners simplify what they do and build connection with their clients.


Kane is our Co-Founder and Art Director who loves the psychology of branding. He's passionate about creating timeless visual systems that anyone can use.

Let’s face it, branding can feel fluffy, intangible and abstract at times. Which is why we love looking at practical examples of branding in action, because it grounds theory and concepts in reality. Brands We Love is one of our favourite segments (and yours), because there’s so much we can learn from brands who are doing a great job at standing out in their space. Today’s brand is Heaps Normal, an Australian non-alcoholic beer.

We discuss:

  • How Heaps Normal have created a differentiated message, even amongst the giant beer brands like Heineken and Carlton.
  • Trends that have played a role in the adoption of Heaps Normal and their product. 
  • How Heaps Normal have used their brand strategy to build a summery, nostalgic, Australian-inspired visual identity.

Links and resources:

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