November 8, 2021
Finding Your Brand Personality: Part 1
You may have heard of brand personality before, but how do you actually define it? Is it as simple as choosing some attributes? And do you really even need one? In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
We Unpack:
- What brand personality is and why it’s an important piece in defining your brand voice and visuals.
- How the personality you choose will determine the customers you attract.
- What brand personality archetypes are and why they’re helpful
- Descriptions and examples for the first six of twelve brand personality archetypes—The Innocent, The Explorer, The Sage, The Hero, The Rebel and The Magician
Links and Resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
Make sure you’re subscribed so you don’t miss out on part two!
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3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
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Brands We Love: Heaps Normal
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How to Simplify Your Marketing
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Why Purpose Driven Businesses are More Successful
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Customer Research: Not Just For Big Brands
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Brands We Love: Jenna Kutcher
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How uncovering our brand values guided our startup through its first year
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.