November 8, 2021
Finding Your Brand Personality: Part 1
You may have heard of brand personality before, but how do you actually define it? Is it as simple as choosing some attributes? And do you really even need one? In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
We Unpack:
- What brand personality is and why it’s an important piece in defining your brand voice and visuals.
- How the personality you choose will determine the customers you attract.
- What brand personality archetypes are and why they’re helpful
- Descriptions and examples for the first six of twelve brand personality archetypes—The Innocent, The Explorer, The Sage, The Hero, The Rebel and The Magician
Links and Resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
Make sure you’re subscribed so you don’t miss out on part two!
Continue Reading
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
How to Simplify Your Marketing
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
Uncover Your Brand Difference With This Proven Method
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.
6 Ways To Define Your Specialty
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.
More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.