November 8, 2021
Finding Your Brand Personality: Part 1
You may have heard of brand personality before, but how do you actually define it? Is it as simple as choosing some attributes? And do you really even need one? In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
We Unpack:
- What brand personality is and why it’s an important piece in defining your brand voice and visuals.
- How the personality you choose will determine the customers you attract.
- What brand personality archetypes are and why they’re helpful
- Descriptions and examples for the first six of twelve brand personality archetypes—The Innocent, The Explorer, The Sage, The Hero, The Rebel and The Magician
Links and Resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
Make sure you’re subscribed so you don’t miss out on part two!
Continue Reading
More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
Brands We Love: Jenna Kutcher
A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
Uncover Your Brand Difference With This Proven Method
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.
3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
How uncovering our brand values guided our startup through its first year
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.