November 8, 2021
Finding Your Brand Personality: Part 1
You may have heard of brand personality before, but how do you actually define it? Is it as simple as choosing some attributes? And do you really even need one? In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
We Unpack:
- What brand personality is and why it’s an important piece in defining your brand voice and visuals.
- How the personality you choose will determine the customers you attract.
- What brand personality archetypes are and why they’re helpful
- Descriptions and examples for the first six of twelve brand personality archetypes—The Innocent, The Explorer, The Sage, The Hero, The Rebel and The Magician
Links and Resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
Make sure you’re subscribed so you don’t miss out on part two!
Continue Reading
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
Do You Really Need a Brand Strategy?
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?
Why Purpose Driven Businesses are More Successful
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.
.jpeg)
Brands We Love: Ritual
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
How to Identify & Attract Your Ideal Customers
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.
6 Ways To Define Your Specialty
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
