October 25, 2021
Customer Research: Not Just For Big Brands
Your brand lives inside your customer’s mind. So if you’re building a brand, it only makes sense to start with a clear picture of your audience’s hopes and challenges. That’s why your next branding project should begin with customer research.
Today, we discuss four ways you can start learning more about your ideal audience and dispel the myth that customer research is not only for big brands with big budgets.
We discuss:
- The best time to start collecting customer research
- The problem with relying on your knowledge of your audience, instead of real data
- 4 different ways to start collecting customer research, including one method you can use if you don’t have an audience yet.
Links and resources:
- Download the free swipe file: 30+ Survey Questions to Ask Your Audience
- Typeform
- Survey Monkey
- Follow us on Instagram: @baker_creative
Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, we would love it if you would leave a rating and a review. Thank you.
Continue Reading
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
Brands We Love: Webflow
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
Brands We Love: Jenna Kutcher
A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.
How uncovering our brand values guided our startup through its first year
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.