November 1, 2021
Trending: Self-Care, Unpacked
.jpeg)
This segment unpacks a current consumer trend and how to use it as part of your brand strategy. In this episode, we look at the idea of self care—what it is, why it’s become a big topic of conversation and how brands are using this idea to sell us new products for our new rituals.
We discuss:
- What self care is and explore reasons why it’s spiked in popularity over the past 5 years.
- Three ways brands are framing self care—as an instrument for optimisation, a way to find pause in a busy day and as a prevention tool.
- How you can build your big idea around the self care movement
Links and resources:
- Follow us on Instagram: @baker_creative
- Brands mentioned: Snooze, Lululemon, Gwyneth Paltrow, Moon Juice, Hims, Normal, Dame, Twice
Make sure you subscribe so you don’t miss out on any future episodes.
And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you!
Continue Reading
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.
Why Purpose Driven Businesses are More Successful
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.
Brands We Love: Webflow
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
Brands We Love: Jenna Kutcher
A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.
.jpeg)
Brands We Love: Ritual
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.