This segment unpacks a current consumer trend and how to use it as part of your brand strategy. In this episode, we look at the idea of self care—what it is, why it’s become a big topic of conversation and how brands are using this idea to sell us new products for our new rituals.


We discuss:

  • What self care is and explore reasons why it’s spiked in popularity over the past 5 years. 
  • Three ways brands are framing self care—as an instrument for optimisation, a way to find pause in a busy day and as a prevention tool.
  • How you can build your big idea around the self care movement

Links and resources:

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