October 7, 2021
Uncovering Your Brand’s Big Idea
.jpeg)
Your brand’s big idea is your take on what your customer deserves to be, do or have. It’s a belief that challenges the way things are currently done and creates new rules for everyone. It’s a new lens through which you want people to see the world. In this episode, we’re diving into the concept of a Big Idea—what it is, why it’s beneficial and steps to uncovering yours.
You don’t want to miss:
- What a Big Idea is
- Our thoughts on the Big Idea behind the disruptive razor brand, Billie.
- How your Big Idea fits into your bigger Brand Blueprint
- Two initial questions to ask yourself to start uncovering your Big Idea
- What your Big Idea is and isn’t
Links and resources:
- https://www.mybillie.com/pages/projectbodyhair
- https://www.instagram.com/billie/
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes. And, if you enjoyed this episode, we would love you to leave a rating and a review. Thanks!
Continue Reading
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
Brands We Love: Jenna Kutcher
A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.
Brands We Love: Webflow
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
How to Identify & Attract Your Ideal Customers
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.
More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.
3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
Brands We Love: Scratch
This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.