October 7, 2021

Uncovering Your Brand’s Big Idea

Uncovering Your Brand’s Big Idea

Your brand’s big idea is your take on what your customer deserves to be, do or have. It’s a belief that challenges the way things are currently done and creates new rules for everyone. It’s a new lens through which you want people to see the world. In this episode, we’re diving into the concept of a Big Idea—what it is, why it’s beneficial and steps to uncovering yours.

You don’t want to miss:

  • What a Big Idea is
  • Our thoughts on the Big Idea behind the disruptive razor brand, Billie.
  • How your Big Idea fits into your bigger Brand Blueprint
  • Two initial questions to ask yourself to start uncovering your Big Idea
  • What your Big Idea is and isn’t

Links and resources:

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