Uncovering Your Brand’s Big Idea

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Your brand’s big idea is your take on what your customer deserves to be, do or have. It’s a belief that challenges the way things are currently done and creates new rules for everyone. It’s a new lens through which you want people to see the world. In this episode, we’re diving into the concept of a Big Idea—what it is, why it’s beneficial and steps to uncovering yours.

You don’t want to miss:

  • What a Big Idea is
  • Our thoughts on the Big Idea behind the disruptive razor brand, Billie.
  • How your Big Idea fits into your bigger Brand Blueprint
  • Two initial questions to ask yourself to start uncovering your Big Idea
  • What your Big Idea is and isn’t

Links and resources:

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