October 7, 2021
Uncovering Your Brand’s Big Idea
.jpeg)
Your brand’s big idea is your take on what your customer deserves to be, do or have. It’s a belief that challenges the way things are currently done and creates new rules for everyone. It’s a new lens through which you want people to see the world. In this episode, we’re diving into the concept of a Big Idea—what it is, why it’s beneficial and steps to uncovering yours.
You don’t want to miss:
- What a Big Idea is
- Our thoughts on the Big Idea behind the disruptive razor brand, Billie.
- How your Big Idea fits into your bigger Brand Blueprint
- Two initial questions to ask yourself to start uncovering your Big Idea
- What your Big Idea is and isn’t
Links and resources:
- https://www.mybillie.com/pages/projectbodyhair
- https://www.instagram.com/billie/
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes. And, if you enjoyed this episode, we would love you to leave a rating and a review. Thanks!
Continue Reading
How to Simplify Your Marketing
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.
Why Purpose Driven Businesses are More Successful
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.
Uncover Your Brand Difference With This Proven Method
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.
Brands We Love: Jenna Kutcher
A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.
6 Ways To Define Your Specialty
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.
Brands We Love: Webflow
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.
Brands We Love: Scratch
This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.