October 7, 2021
Uncovering Your Brand’s Big Idea
.jpeg)
Your brand’s big idea is your take on what your customer deserves to be, do or have. It’s a belief that challenges the way things are currently done and creates new rules for everyone. It’s a new lens through which you want people to see the world. In this episode, we’re diving into the concept of a Big Idea—what it is, why it’s beneficial and steps to uncovering yours.
You don’t want to miss:
- What a Big Idea is
- Our thoughts on the Big Idea behind the disruptive razor brand, Billie.
- How your Big Idea fits into your bigger Brand Blueprint
- Two initial questions to ask yourself to start uncovering your Big Idea
- What your Big Idea is and isn’t
Links and resources:
- https://www.mybillie.com/pages/projectbodyhair
- https://www.instagram.com/billie/
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes. And, if you enjoyed this episode, we would love you to leave a rating and a review. Thanks!
Continue Reading
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
How to Identify & Attract Your Ideal Customers
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.
3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
.jpeg)
Trending: Self-Care, Unpacked
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
.jpeg)
Brands We Love: Ritual
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.