December 6, 2021
2 Powerful Ways To Stand Out and Sell
![2 Powerful Ways To Stand Out and Sell](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4488978d6485c1237_61a9a34560972e34f8a40ecc_article-lg.jpeg)
If you’re getting people to your website or store, but they aren’t turning into sales, it’s possible you have a value perception problem. In other words? People aren’t convinced that the value they’ll get will be worth the money they’ll pay. Today’s episode will give you a helpful reframe to fix that!
You don’t want to miss:
- The two paths to standing out and making a sale
- The approach fuelling brands like IKEA, Costco, Kmart and Bunnings
- Differentiating based on product or service features or benefits
- Using your brand to stand out, including examples from Tesla and Go-To
Links and resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
- Brands We Love: Go-To Skincare
- Book a Discovery Call
Make sure you hit subscribe so you don’t miss out on any future episodes.
Thanks for listening!
Continue Reading
![6 Ways To Define Your Specialty](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa7254e9506f7028c4b_6270b64793971c5e950e63d9_article-sm.jpeg)
6 Ways To Define Your Specialty
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.
![10 Signs it’s Time for a Brand Evolution](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa4c5241f8bf327c467_5b849667eeff4d75f026efd5_10signsyouneedarebrand_sm.jpeg)
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.
![Brands We Love: Webflow](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aad1946fd86bcf3c225_6270af6899180d4b17eca7cd_article-sm.jpeg)
Brands We Love: Webflow
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.
![Should You Use Your Personal Brand Name or Create a Business Brand Name?](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab88e81dbd897c268f0_59db2b0744723e00014fccfc_baker_creative_blog28.jpeg)
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
![Give Them Something to Believe In](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab05cf3c36621ea28f2_5ed5f49764563100b3a6f4f0_blog-image.jpeg)
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
![Why Your Brand Needs to Pick a Fight](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abee09b142b145736ed_5d636740f5049afa7d9fda78_brand_villain_enemy.jpeg)
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
![How to Plan for a Rebrand](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab31946fd86bcf3cd3a_5de48693b0a5ed0551b31f67_start-before-you-are-ready.jpeg)
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
![Brands We Love: Jenna Kutcher](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aab488978d6485c1736_59db257caaa78100013f9638_baker_creative_blog25.jpeg)
Brands We Love: Jenna Kutcher
A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.
![Finding Your Brand Personality: Part 1](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab07a6de75c5832b42c_6199d6409b20f1b927d06ba6_article-sm.jpeg)
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
![The Art of Repelling Customers](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab9436f4e870a0c4327_59f158a6ffa06300013b15b0_art_repelling_customers.jpeg)
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.