December 6, 2021
2 Powerful Ways To Stand Out and Sell
If you’re getting people to your website or store, but they aren’t turning into sales, it’s possible you have a value perception problem. In other words? People aren’t convinced that the value they’ll get will be worth the money they’ll pay. Today’s episode will give you a helpful reframe to fix that!
You don’t want to miss:
- The two paths to standing out and making a sale
- The approach fuelling brands like IKEA, Costco, Kmart and Bunnings
- Differentiating based on product or service features or benefits
- Using your brand to stand out, including examples from Tesla and Go-To
Links and resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
- Brands We Love: Go-To Skincare
- Book a Discovery Call
Make sure you hit subscribe so you don’t miss out on any future episodes.
Thanks for listening!
Continue Reading
Brands We Love: Scratch
This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
.jpeg)
Brands We Love: Ritual
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
Brands We Love: Webflow
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
Do You Really Need a Brand Strategy?
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?