January 24, 2022

How to Simplify Your Marketing

How to Simplify Your Marketing

It’s never been easier to start promoting yourself online. The hard part is knowing where to focus your attention and what to say to make your message cut through and stick in people’s minds. All of us have limited time, resources and money. So, we need to allocate it to the tasks that are going to help us hit our business goals.

But too often people’s marketing strategies involve a cycle of consuming other people’s content, copying what they are doing and giving up when it doesn’t work immediately. 

If you’re feeling like you can’t keep up with the content monster, if you’re struggling to be everywhere, or if you just want to simplify your marketing approach, today’s episode is for you.

You don’t want to miss:

  • Why having brand clarity will help you decide where to focus your marketing and separate opportunities from distractions
  • The three components of any good brand strategy and how you can start using them to be more intentional with your marketing

Links and resources:

Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!

Continue Reading

More than a logo: The difference between branding & marketing
Brand Strategy
More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.
How to Identify & Attract Your Ideal Customers
Brand Strategy
How to Identify & Attract Your Ideal Customers
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.
How uncovering our brand values guided our startup through its first year
Brand Strategy
How uncovering our brand values guided our startup through its first year
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.
Customer Research: Not Just For Big Brands
Brand Strategy
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
Is Your Brand Tapping Into Tension?
Brand Strategy
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
Are You Breaking The Norm?
Brand Strategy
Are You Breaking The Norm?
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won’t want to miss this episode
Uncover Your Brand Difference With This Proven Method
Brand Strategy
Uncover Your Brand Difference With This Proven Method
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.
Brands We Love: Outdoor Voices
Brand Strategy
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
10 Signs it’s Time for a Brand Evolution
Brand Strategy
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.
Brands We Love: Webflow
Brand Strategy
Brands We Love: Webflow
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.