March 8, 2022
3 Simple Steps For Attracting Better Customers
There are some customers who will get more value out of your product or service than others. Being able to focus on identifying and attracting them is undoubtedly going to make your business more profitable. Not just because you have the ability to charge more if you want to, but also because a happy customer is more likely to come back, refer their friends, leave positive reviews and try your new offers. Some people think more customers is what they need. But more isn’t always better.
In today’s podcast episode, we’re chatting about the 3, simple steps you can use to start attracting ‘better’ customers. Plus, we answer subscriber Alexander’s question— “Would a branding investment help elevate my business?”
Links and resources:
- Follow us on Instagram: @baker_creative @brand.led
- For more visit bakercreative.com.au
- Work with us
Continue Reading
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
.jpeg)
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
How to Simplify Your Marketing
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.
How to Identify & Attract Your Ideal Customers
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.
Brands We Love: Scratch
This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.
More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.