Brand Positioning


Brand Positioning

The Latest
3 Simple Steps For Attracting Better Customers

Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.

March 8, 2022

Brand Strategy
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
March 1, 2022
How to Tell People What You Do in 2 Simple Steps
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.
January 24, 2022
Brand Experience
Your Summer Reading List
Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.
December 16, 2019
Brand Strategy
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
December 2, 2019
Brand Experience
Could This Science-Backed Model Change the Way You Sell?
We take a look at how we can use neuroscience to understand consumer decision making and create high-converting websites.
October 7, 2019
Brand Strategy
Uncover Your Brand Difference With This Proven Method
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.
April 22, 2019
Brand Experience
Brands We Love: Aēsop
Aesop continue to stand out without following the industry giants. Here are 3 things we can learn from the masters of minimal.
February 25, 2019
How to Tell People What You Do in 3 Simple Steps
Describing what you do doesn’t need to feel salesy or forced. Learn the simple, 3 step formula for creating an elevator pitch.
November 5, 2018
Brand Experience
Brands We Love: Go-To Skincare
With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.
September 24, 2018
Brand Strategy
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.
August 27, 2018
Brand Experience
11 Surefire Ways to Stand Out in a Competitive Market
Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.
July 16, 2018
Want More Customers? Stop Being Their Hero
The simple shift in thinking that will make your writing and marketing more persuasive.
May 1, 2018
Brand Experience
Brands We Love: Everlane
The best way to become a standout brand is to learn from those we love. Here, we examine why Everlane has had incredible success.
April 16, 2018
Brand Experience
The Truth About Why Your Website Lacks Personality (And How To Fix It)
Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.
March 19, 2018
Brand Strategy
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
October 25, 2017
Brand Strategy
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.
August 16, 2017
Brand Experience
How to Design an Unforgettable Brand Experience
Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.
April 3, 2017
Brand Experience
Steal These: The 5 hacks Your Favourite Brands are Using to Build a Following
What makes people support a brand? Here’s what we can learn from some local and international cult brands.
November 16, 2016