January 25, 2022

Brands We Love: Scratch

Brands We Love: Scratch

Brands We Love is a segment dedicated to learning from brands who stand out in their space. This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.

We discuss how Scratch:

  • Tells a stand-out origin story
  • Leans into a core archetype to personify their brand 
  • Used their personality attributes to create a distinctive voice and visuals
  • Creates delightful, personalised experiences for their customers

Links and resources:

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