January 25, 2022
Brands We Love: Scratch
Brands We Love is a segment dedicated to learning from brands who stand out in their space. This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.
We discuss how Scratch:
- Tells a stand-out origin story
- Leans into a core archetype to personify their brand
- Used their personality attributes to create a distinctive voice and visuals
- Creates delightful, personalised experiences for their customers
Links and resources:
- Find Scratch on their website or on instagram
- Use the code REFHFUBQCAE8B at checkout for $20 off your first box of Scratch
- Follow us on Instagram: @baker_creative @brand.led
- For more visit bakercreative.com.au
- Work with us
Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!
Continue Reading
More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.
3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
.jpeg)
Brands We Love: Ritual
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
.jpeg)
Trending: Self-Care, Unpacked
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
Are You Breaking The Norm?
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won’t want to miss this episode
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
How to Simplify Your Marketing
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.