Jan 25, 2022

Brands We Love: Scratch

Credits:
scratchpetfood.com.au
Author

I'm a brand strategist that loves helping people clarify their message so they can stand out in their space. I'm on a mission to help business owners simplify what they do and build connection with their clients.

Author

Kane is our Co-Founder and Art Director who loves the psychology of branding. He's passionate about creating timeless visual systems that anyone can use.

Brands We Love is a segment dedicated to learning from brands who stand out in their space. This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.

We discuss how Scratch:

  • Tells a stand-out origin story
  • Leans into a core archetype to personify their brand 
  • Used their personality attributes to create a distinctive voice and visuals
  • Creates delightful, personalised experiences for their customers

Links and resources:

Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!

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Kane and Lisa smiling and leaning on table.
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