Brands We Love: Scratch

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Credits:
scratchpetfood.com.au
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Brands We Love is a segment dedicated to learning from brands who stand out in their space. This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.

We discuss how Scratch:

  • Tells a stand-out origin story
  • Leans into a core archetype to personify their brand 
  • Used their personality attributes to create a distinctive voice and visuals
  • Creates delightful, personalised experiences for their customers

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Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!

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Brands We Love: Scratch

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