November 29, 2021
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy if you want to stand out in your space and attract the right customers to your business.
We Unpack:
- Descriptions and examples for the last six of twelve brand personality archetypes—The Regular Citizen, The Jester, The Lover, The Caregiver, The Leader and The Creator
- Why Lisa used to be resistant to using archetypes and the reason she changed her mind
- How your personality can evolve over time
- Why you don’t need to pick just one archetype for your brand
- How you can uncover your personality with us in our brand workshops
Links and Resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au/services
Make sure you’re subscribed so you don’t miss episodes as they drop every Monday.
Continue Reading
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
6 Ways To Define Your Specialty
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.
Brands We Love: Jenna Kutcher
A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
Brands We Love: Webflow
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.
Do You Really Need a Brand Strategy?
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?
How to Simplify Your Marketing
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.