Nov 29, 2021

Finding Your Brand Personality: Part 2


I'm a brand strategist that loves helping people clarify their message so they can stand out in their space. I'm on a mission to help business owners simplify what they do and build connection with their clients.


Kane is our Co-Founder and Art Director who loves the psychology of branding. He's passionate about creating timeless visual systems that anyone can use.

This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy if you want to stand out in your space and attract the right customers to your business.

We Unpack:

  • Descriptions and examples for the last six of twelve brand personality archetypes—The Regular Citizen, The Jester, The Lover, The Caregiver, The Leader and The Creator
  • Why Lisa used to be resistant to using archetypes and the reason she changed her mind
  • How your personality can evolve over time
  • Why you don’t need to pick just one archetype for your brand
  • How you can uncover your personality with us in our brand workshops

Links and Resources:

  • Follow us on Instagram: @baker_creative
  • For more visit

Make sure you’re subscribed so you don’t miss episodes as they drop every Monday.

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Kane and Lisa smiling and leaning on table.
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