November 29, 2021
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy if you want to stand out in your space and attract the right customers to your business.
We Unpack:
- Descriptions and examples for the last six of twelve brand personality archetypes—The Regular Citizen, The Jester, The Lover, The Caregiver, The Leader and The Creator
- Why Lisa used to be resistant to using archetypes and the reason she changed her mind
- How your personality can evolve over time
- Why you don’t need to pick just one archetype for your brand
- How you can uncover your personality with us in our brand workshops
Links and Resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au/services
Make sure you’re subscribed so you don’t miss episodes as they drop every Monday.
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Brands We Love: Scratch
This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
Brands We Love: Webflow
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.
How uncovering our brand values guided our startup through its first year
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.
Brands We Love: Jenna Kutcher
A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
Why Purpose Driven Businesses are More Successful
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
6 Ways To Define Your Specialty
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.