March 1, 2022

Brands We Love: Outdoor Voices

We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.

‍

‍You don’t want to miss:

The big idea Outdoor Voices shares and how it’s helping them stand out in the highly competitive activewear market.
Why messages of small, easy wins can help you tap into new audiences.
How Outdoor Voices use their unique narrative to guide their entire business, from the products they sell, through to their visuals and even their team building exercises.

Links and resources:

Continue Reading

Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.

This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.

Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.

We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.

Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.

Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.

A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.

Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.

Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.

Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.