March 1, 2022
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
You don’t want to miss:
- The big idea Outdoor Voices shares and how it’s helping them stand out in the highly competitive activewear market.
- Why messages of small, easy wins can help you tap into new audiences.
- How Outdoor Voices use their unique narrative to guide their entire business, from the products they sell, through to their visuals and even their team building exercises.
Links and resources:
- Find out more about Outdoor Voices on their website or on instagram
- Follow us on Instagram: @baker_creative @brand.led
- For more visit bakercreative.com.au
- Work with us
Continue Reading
How to Identify & Attract Your Ideal Customers
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.
How to Simplify Your Marketing
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
Do You Really Need a Brand Strategy?
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?
How uncovering our brand values guided our startup through its first year
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.
.jpeg)
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
Why Purpose Driven Businesses are More Successful
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.