Brand Narrative | Baker Creative Insights

Brand Strategy

Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.

We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.

Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.

Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.

Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.

Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.

This extra layer of meaning can help your customers understand how your brand can fit into their lives.

Just like your favourite books and movies, every great brand story has its own powerful villain too.

The 4 homepage elements that are essential to include when building or rebuilding your website.

Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.

Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.

Get the best version of your image by learning how to source, re-size and compress your images for web use.

How much should you be investing in your business' logo? And what do you get when you pay more?