Brand Narrative
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3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
![Brands We Love: Outdoor Voices](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac436f4e870a0c38be_621c324d1a15cce8b55877b9_article-sm.jpeg)
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
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Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
![How to Tell People What You Do in 2 Simple Steps](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab45d73e975fad646e1_61ea73a8de0711d4d38d9e69_article-sm.jpeg)
How to Tell People What You Do in 2 Simple Steps
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.
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Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
![Brands We Love: Up](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aac55941e40a6bf06ed_5f0d553238f5c4abc7abf20c_Up-blogimage.jpeg)
Brands We Love: Up
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.
![Give Them Something to Believe In](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab05cf3c36621ea28f2_5ed5f49764563100b3a6f4f0_blog-image.jpeg)
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
![Why Your Brand Needs to Pick a Fight](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399abee09b142b145736ed_5d636740f5049afa7d9fda78_brand_villain_enemy.jpeg)
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
![4 Fast Ways to Optimise Your Website Homepage](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa6b81696d9ef86c459_5bb9e3c2a3483e52e34e8854_homepage_feed.jpeg)
4 Fast Ways to Optimise Your Website Homepage
The 4 homepage elements that are essential to include when building or rebuilding your website.
![11 Surefire Ways to Stand Out in a Competitive Market](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399aa455941e40a6beffd4_5b4c51cb52047e4d0922ede9_stand_out_brand.jpeg)
11 Surefire Ways to Stand Out in a Competitive Market
Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.
![How to Plan Your Website Like a Pro](https://cdn.prod.website-files.com/660d40f36cd694ec4c969685/66399ab742114a3d4e5cc9ca_5a6e7b4c3656aa0001ef4b31_planning_your_website_strategy.jpeg)
How to Plan Your Website Like a Pro
Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.
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How to insert an electronic signature into a PDF
Don't know how to add your signature to a PDF? Learn how to master this task with step by step instructions!
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Optimising images for web in 4 easy steps
Get the best version of your image by learning how to source, re-size and compress your images for web use.