Defining Your Audience

Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.

4 big lessons we learnt from our digital product launch, and how you can apply them to your next product, service, podcast, resource or website launch.

Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.

Want to create a brand more bingeworthy than the Tiger King? You need to be using these 3 types of content in your strategy.

Attracting your dream clients isn’t unlike attracting your dream partner. Here's how you can use your love life hacks to fill your calendar.

Stop creating content that flatlines. Give your audience something they really want. Here are 20 ideas you can swipe for high-value content.

Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.

We take a look at how we can use neuroscience to understand consumer decision making and create high-converting websites.

I used to hate selling. But, my mindset changed when I realised one simple truth. This is how to sell like the pros, even if you *think* you hate selling.

Why do customers pause instead of pulling the trigger? Uncover the customer beliefs stopping you from making more sales.

Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.

There’s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.

Want to write copy that people can't get enough of? This simple hack will help you get to know what your customers really desire.

Is your biggest hurdle figuring out how you can attract new customers to your business? Use this blueprint to hit your revenue goals!

From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.

'What's your budget?' is a question often met with wide eyes & blank expressions. Dive in to find out why you need one & how much to spend.

Four tips for crafting irresistible offers that will help you stand out, connect with your customers and get more people saying ‘yes!’

Are you telling yourself these stories? They could be stifling your business success and costing you valuable time and money.

Pinterest isn't just for DIY projects and recipes! Steal the low maintenance Pinterest strategy that has skyrocketed our website traffic.

Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.

Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.

The simple shift in thinking that will make your writing and marketing more persuasive.

We analyse how pro marketers use the email subject lines to grab attention, increase open rates and avoid the delete button.

Sales stats looking grim? Learn how to attract a stready flow of customers to your business.

Email is not a sexy, new marketing strategy but it's still incredibly effective. Here's why email isn't even close to being dead.

When you focus your offering, you can start building a reputation for something clear and specific.

Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.

You've heard content is king, but what is content marketing and is it really an effective marketing strategy?

Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.

Have you ever thought about what you're really buying when you purchase any new product or service?

Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.

What makes people support a brand? Here’s what we can learn from some local and international cult brands.

Meet your customers where they are. It's time to get acquainted with some SEO basics.