Defining Your Audience


Defining Your Audience

The Latest
How to Simplify Your Marketing

We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.

January 24, 2022

Brand Strategy
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
October 25, 2021
Brand Experience
The Power of the Quick Win
Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.
May 4, 2020
Brand Experience
Your Summer Reading List
Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.
December 16, 2019
Brand Experience
Could This Science-Backed Model Change the Way You Sell?
We take a look at how we can use neuroscience to understand consumer decision making and create high-converting websites.
October 7, 2019
Brand Experience
Risky Business: Customer Beliefs That are Derailing Your Sales
Why do customers pause instead of pulling the trigger? Uncover the customer beliefs stopping you from making more sales.
August 12, 2019
9 Ways Supercharge the Rest of Your 2019
Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.
July 1, 2019
Why You Need to Get on Board With the Rule of One
There’s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.
June 17, 2019
Brand Experience
The Simple Hack That's Guaranteed to Strengthen Your Message
Want to write copy that people can't get enough of? This simple hack will help you get to know what your customers really desire.
February 11, 2019
Brand Experience
Brands We Love: Help Scout
From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.
December 3, 2018
The Secret to Building an Offer They Can’t Refuse
Four tips for crafting irresistible offers that will help you stand out, connect with your customers and get more people saying ‘yes!’
October 22, 2018
Brand Experience
11 Surefire Ways to Stand Out in a Competitive Market
Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.
July 16, 2018
Brand Experience
Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.
May 14, 2018
Want More Customers? Stop Being Their Hero
The simple shift in thinking that will make your writing and marketing more persuasive.
May 1, 2018
Brand Experience
How to Attract New Customers to Your Business
Sales stats looking grim? Learn how to attract a stready flow of customers to your business.
November 27, 2017
Brand Strategy
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
October 25, 2017
Brand Strategy
How to Identify & Attract Your Ideal Customers
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.
September 29, 2017
Brand Strategy
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.
August 16, 2017
Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)
Have you ever thought about what you're really buying when you purchase any new product or service?
April 11, 2017
Brand Experience
How to Design an Unforgettable Brand Experience
Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.
April 3, 2017
Brand Experience
Steal These: The 5 hacks Your Favourite Brands are Using to Build a Following
What makes people support a brand? Here’s what we can learn from some local and international cult brands.
November 16, 2016