October 11, 2021
Brands We Love: Ritual
.jpeg)
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
We break down:
- Our take on Ritual’s brand blueprint, including their Big Idea and brand personality.
- How Ritual uses their blueprint to inform their verbal identity (what they say and how they say it)
- The extra layers of meaning in Ritual’s packaging design
- Three types of product photography you’ll find on Ritual’s website and why they’re important
- And lots more on how to translate strategy into design decisions
Links and resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
- Visit Ritual's website and instagram
Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes. And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you!
Packaging
Photography - Product Scenes
Photography - People & Product
Supporting
Continue Reading
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
.jpeg)
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
6 Ways To Define Your Specialty
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
Do You Really Need a Brand Strategy?
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?
3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
Brands We Love: Webflow
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.
