There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.

We break down:

• Our take on Ritual’s brand blueprint, including their Big Idea and brand personality.
• How Ritual uses their blueprint to inform their verbal identity (what they say and how they say it)
• The extra layers of meaning in Ritual’s packaging design
• Three types of product photography you’ll find on Ritual’s website and why they’re important
• And lots more on how to translate strategy into design decisions
  

Links and resources:

• Follow us on Instagram: @baker_creative
• For more visit bakercreative.com.au
• Visit Ritual's website and instagram
  

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Packaging

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Photography - Product Scenes

Photography - People & Product

Supporting