October 11, 2021

Brands We Love: Ritual

Brands We Love: Ritual

There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.

We break down:

  • Our take on Ritual’s brand blueprint, including their Big Idea and brand personality.
  • How Ritual uses their blueprint to inform their verbal identity (what they say and how they say it)
  • The extra layers of meaning in Ritual’s packaging design
  • Three types of product photography you’ll find on Ritual’s website and why they’re important
  • And lots more on how to translate strategy into design decisions

Links and resources:

Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes. And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you!

Packaging

Photography - Product Scenes

Photography - People & Product

Supporting

Continue Reading

Why Purpose Driven Businesses are More Successful
Brand Strategy
Why Purpose Driven Businesses are More Successful
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
Brand Strategy
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
Customer Research: Not Just For Big Brands
Brand Strategy
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
10 Signs it’s Time for a Brand Evolution
Brand Strategy
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.
Is Your Brand Tapping Into Tension?
Brand Strategy
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
Give Them Something to Believe In
Brand Strategy
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
Brands We Love: Heaps Normal
Brand Strategy
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
Brands We Love: Outdoor Voices
Brand Strategy
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
Uncover Your Brand Difference With This Proven Method
Brand Strategy
Uncover Your Brand Difference With This Proven Method
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.
Uncovering Your Brand’s Big Idea
Brand Strategy
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.