October 11, 2021

Brands We Love: Ritual

Brands We Love: Ritual

There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.

We break down:

  • Our take on Ritual’s brand blueprint, including their Big Idea and brand personality.
  • How Ritual uses their blueprint to inform their verbal identity (what they say and how they say it)
  • The extra layers of meaning in Ritual’s packaging design
  • Three types of product photography you’ll find on Ritual’s website and why they’re important
  • And lots more on how to translate strategy into design decisions

Links and resources:

Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes. And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you!

Packaging

Photography - Product Scenes

Photography - People & Product

Supporting

Continue Reading

Why Your Brand Needs to Pick a Fight
Brand Strategy
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
How uncovering our brand values guided our startup through its first year
Brand Strategy
How uncovering our brand values guided our startup through its first year
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.
6 Ways To Define Your Specialty
Brand Strategy
6 Ways To Define Your Specialty
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.
Brands We Love: Outdoor Voices
Brand Strategy
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
Do You Really Need a Brand Strategy?
Brand Strategy
Do You Really Need a Brand Strategy?
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?
Less Is More: The Perks of Simplifying What You Do
Brand Strategy
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
How to Plan for a Rebrand
Brand Strategy
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
Brand Strategy
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
Finding Your Brand Personality: Part 2
Brand Strategy
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.