I'm a brand strategist that loves helping people clarify their message so they can stand out in their space. I'm on a mission to help business owners simplify what they do and build connection with their clients.
Kane is our Co-Founder and Art Director who loves the psychology of branding. He's passionate about creating timeless visual systems that anyone can use.
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
We break down:
- Our take on Ritual’s brand blueprint, including their Big Idea and brand personality.
- How Ritual uses their blueprint to inform their verbal identity (what they say and how they say it)
- The extra layers of meaning in Ritual’s packaging design
- Three types of product photography you’ll find on Ritual’s website and why they’re important
- And lots more on how to translate strategy into design decisions
Links and resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
- Visit Ritual's website and instagram
Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes. And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you!
Packaging
Photography - Product Scenes
Photography - People & Product
Supporting
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