October 11, 2021

Brands We Love: Ritual

Brands We Love: Ritual

There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.

We break down:

  • Our take on Ritual’s brand blueprint, including their Big Idea and brand personality.
  • How Ritual uses their blueprint to inform their verbal identity (what they say and how they say it)
  • The extra layers of meaning in Ritual’s packaging design
  • Three types of product photography you’ll find on Ritual’s website and why they’re important
  • And lots more on how to translate strategy into design decisions

Links and resources:

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Packaging

Photography - Product Scenes

Photography - People & Product

Supporting

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