October 11, 2021
Brands We Love: Ritual
.jpeg)
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
We break down:
- Our take on Ritual’s brand blueprint, including their Big Idea and brand personality.
- How Ritual uses their blueprint to inform their verbal identity (what they say and how they say it)
- The extra layers of meaning in Ritual’s packaging design
- Three types of product photography you’ll find on Ritual’s website and why they’re important
- And lots more on how to translate strategy into design decisions
Links and resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
- Visit Ritual's website and instagram
Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes. And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you!


Packaging





Photography - Product Scenes


Photography - People & Product






Supporting




Continue Reading

Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.

Brands We Love: Scratch
This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.
.jpeg)
Trending: Self-Care, Unpacked
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.

Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.

Brands We Love: Jenna Kutcher
A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.

More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.

Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.

3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
.jpeg)
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
