October 11, 2021
Brands We Love: Ritual
.jpeg)
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
We break down:
- Our take on Ritual’s brand blueprint, including their Big Idea and brand personality.
- How Ritual uses their blueprint to inform their verbal identity (what they say and how they say it)
- The extra layers of meaning in Ritual’s packaging design
- Three types of product photography you’ll find on Ritual’s website and why they’re important
- And lots more on how to translate strategy into design decisions
Links and resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
- Visit Ritual's website and instagram
Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes. And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you!


Packaging





Photography - Product Scenes


Photography - People & Product






Supporting




Continue Reading

The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.

3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.

More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.

Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
.jpeg)
Trending: Self-Care, Unpacked
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.

Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.

Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.

6 Ways To Define Your Specialty
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.

Are You Breaking The Norm?
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won’t want to miss this episode
