May 16, 2017

Brands We Love: Jenna Kutcher

Brands We Love: Jenna Kutcher

We all have brands we love, so why not learn from them?

This segment pays homage to those brands (big and small) that are kicking goals with their brands—from their visuals to their brand voice, these people have found their place, their tribe and their style.

I spied Jenna in a nighttime scroll through instagram. As usual, I was in a social media stupor and I can’t remember exactly how I found her, but somewhere in the maze of clicking on things that interested me I saw a post from Jenna Kutcher. 

Jenna is a photographer, painter and educator from Wisconsin in the US, which, for those of you playing at home, is nestled south of Ontario, Canada and right above Illinois in the States. Kane and I made it to Chicago and Toronto on our travels but never to anywhere in Wisconsin—something to add to the list for next time! Jenna is doing lots of great stuff in her business (her 106 000 followers on instagram certainly think so), but here are 3 things I loved about her brand.

1. She has oodles of personality

Jenna’s personality is written all over her website, quite literally in her words, but also in her visual identity. I love how she’s deviated from the classic and sophisticated style so many wedding photographers opt for, making her visual identity warm, down to earth and relatable. She’s achieved this through using a loose handwritten typeface, using colour selectively and using lots of imagery and video of her and her workspace. Jenna has also kept her brand voice conversational and fun as she shares her thoughts on building her business, her work and her personal life.

I wasn’t on Jenna’s site for long, but she made an instant impression through her beautiful website experience and by using every opportunity to tell me about herself and the things that make her different.

The gist: Don’t be afraid to inject some ‘you’ into your brand.  

jenna_kutcher_brand_personality
‍📷 from jennakutcher.com

2. She’s not afraid to sell

Jenna’s got a range of products, courses and, of course photography services, and she’s not afraid to ask for the sale. But, just like Jenna’s free content, she makes things less salesy by keeping her tone of voice real and relatable, keeping her audience’s pain points in mind and focusing on the value she’s providing.

The gist: No slimy salespeople required— keep your sales pitch conversational, know your customers' pain points and share the value of what you do.

jenna_kutcher_brand_selling
‍📷 from jennakutcher.com

3. She’s not perfect

Just like every other human on Earth, Jenna makes mistakes and hasn’t had the perfect path to success. No one expects perfection from anyone, but they do expect honesty. Transparency breeds trust, and Jenna does this well through sharing who she is and where she’s come from.

A lot of startups and entrepreneurs (myself included) build a businesses around a dream or passion. Sometimes your passion isn't exactly where you've cut your teeth or earned your qualifications, so it’s easy to get daunted and feel like a ‘fraud’ when you’re starting out. But, every experience that you’ve had has given you a unique perspective and outlook. You might not have the most experience, but that doesn’t mean you haven’t worked hard to earn your place and get to where you are right now. Owning up to where you’ve come from, your failures, mistakes and imperfections makes you more relatable, so be refreshingly real and transparent about where you’ve come from.

The gist: Forget the illusions, the best way to build trust is through being transparent.

jenna_kutcher_brand_transparency
‍📷 from jennakutcher.com

I think we all know these things are important, but sometimes we need a little reminder (and examples) to inspire us to apply them when building our own brand! What do you love about Jenna's brand? Let me know in the comments.

Want to read more about Jenna? Check out her site at jennakutcher.com.

Did you like this post? Why not share it with someone who could use some branding inspiration!

All 📷 from jennakutcher.com

Continue Reading

Trending: Self-Care, Unpacked
Brand Strategy
Trending: Self-Care, Unpacked
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
How to Simplify Your Marketing
Brand Strategy
How to Simplify Your Marketing
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.
3 Simple Steps For Attracting Better Customers
Brand Strategy
3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
The Art of Repelling Customers
Brand Strategy
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.
Why Purpose Driven Businesses are More Successful
Brand Strategy
Why Purpose Driven Businesses are More Successful
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.
Uncovering Your Brand’s Big Idea
Brand Strategy
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
Uncover Your Brand Difference With This Proven Method
Brand Strategy
Uncover Your Brand Difference With This Proven Method
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.
Less Is More: The Perks of Simplifying What You Do
Brand Strategy
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
How to Plan for a Rebrand
Brand Strategy
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.