April 4, 2022

Brands We Love: Webflow

Brand-Led
Podcast
Brands We Love
Brands We Love: Webflow

There’s so much to learn from successful brands, and this week’s brand we love is one we personally use and recommend. Webflow has managed to build a strong community, particularly of designers and developers and in this episode, we take a look at the strengths of this brand, from their big idea, to their brand personality and visuals.

QUOTES FROM THE SHOW

  • “I think Webflow are a brand that people want to join. And it all comes back to their big idea.”
  • “To join a brand, we need to be presented with a compelling future that we believe in.”
  • “I like to think of your brand message like a story or a movie. Contrast and tension is what makes it interesting.”
  • “If you want your brand message to be memorable, you need to show people a compelling future and invite them into it.”
  • “Your brand only exists in people’s minds. It’s a perception. If you fail to talk to them, connect with them and involve them, they become less invested in the journey to the vision and are less likely to remain advocates.”
  • “One of their values is get it done, do it right. So there you go. I love a brand that actually lives out their values.”

LINKS & RESOURCES

Continue Reading

How uncovering our brand values guided our startup through its first year
Brand Strategy
How uncovering our brand values guided our startup through its first year
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.
Give Them Something to Believe In
Brand Strategy
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
The Art of Repelling Customers
Brand Strategy
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.
Trending: Self-Care, Unpacked
Brand Strategy
Trending: Self-Care, Unpacked
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
Uncovering Your Brand’s Big Idea
Brand Strategy
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
Brands We Love: Ritual
Brand Strategy
Brands We Love: Ritual
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
Brands We Love: Jenna Kutcher
Brand Strategy
Brands We Love: Jenna Kutcher
A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
Brand Strategy
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
Brands We Love: Outdoor Voices
Brand Strategy
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
10 Signs it’s Time for a Brand Evolution
Brand Strategy
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.