April 4, 2022
Brands We Love: Webflow
There’s so much to learn from successful brands, and this week’s brand we love is one we personally use and recommend. Webflow has managed to build a strong community, particularly of designers and developers and in this episode, we take a look at the strengths of this brand, from their big idea, to their brand personality and visuals.
QUOTES FROM THE SHOW
- “I think Webflow are a brand that people want to join. And it all comes back to their big idea.”
- “To join a brand, we need to be presented with a compelling future that we believe in.”
- “I like to think of your brand message like a story or a movie. Contrast and tension is what makes it interesting.”
- “If you want your brand message to be memorable, you need to show people a compelling future and invite them into it.”
- “Your brand only exists in people’s minds. It’s a perception. If you fail to talk to them, connect with them and involve them, they become less invested in the journey to the vision and are less likely to remain advocates.”
- “One of their values is get it done, do it right. So there you go. I love a brand that actually lives out their values.”
LINKS & RESOURCES
- Learn more about Webflow
- Read more about why we love the Webflow CMS on our blog
- Follow us on Instagram: @baker_creative @brand.led
- For more visit bakercreative.com.au
- Work with us
Continue Reading
How uncovering our brand values guided our startup through its first year
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.
Uncover Your Brand Difference With This Proven Method
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
Why Purpose Driven Businesses are More Successful
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.
Brands We Love: Scratch
This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.