There’s so much to learn from successful brands, and this week’s brand we love is one we personally use and recommend. Webflow has managed to build a strong community, particularly of designers and developers and in this episode, we take a look at the strengths of this brand, from their big idea, to their brand personality and visuals.

QUOTES FROM THE SHOW

• “I think Webflow are a brand that people want to join. And it all comes back to their big idea.”
• “To join a brand, we need to be presented with a compelling future that we believe in.”
• “I like to think of your brand message like a story or a movie. Contrast and tension is what makes it interesting.”
• “If you want your brand message to be memorable, you need to show people a compelling future and invite them into it.”
• “Your brand only exists in people’s minds. It’s a perception. If you fail to talk to them, connect with them and involve them, they become less invested in the journey to the vision and are less likely to remain advocates.”
• “One of their values is get it done, do it right. So there you go. I love a brand that actually lives out their values.”

LINKS & RESOURCES

• Learn more about Webflow
• Read more about why we love the Webflow CMS on our blog
• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us