Apr 4, 2022

Brands We Love: Webflow


I'm a brand strategist that loves helping people clarify their message so they can stand out in their space. I'm on a mission to help business owners simplify what they do and build connection with their clients.


Kane is our Co-Founder and Art Director who loves the psychology of branding. He's passionate about creating timeless visual systems that anyone can use.

There’s so much to learn from successful brands, and this week’s brand we love is one we personally use and recommend. Webflow has managed to build a strong community, particularly of designers and developers and in this episode, we take a look at the strengths of this brand, from their big idea, to their brand personality and visuals.


  • “I think Webflow are a brand that people want to join. And it all comes back to their big idea.”
  • “To join a brand, we need to be presented with a compelling future that we believe in.”
  • “I like to think of your brand message like a story or a movie. Contrast and tension is what makes it interesting.”
  • “If you want your brand message to be memorable, you need to show people a compelling future and invite them into it.”
  • “Your brand only exists in people’s minds. It’s a perception. If you fail to talk to them, connect with them and involve them, they become less invested in the journey to the vision and are less likely to remain advocates.”
  • “One of their values is get it done, do it right. So there you go. I love a brand that actually lives out their values.”


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