April 4, 2022

Brands We Love: Webflow

Brand-Led
Podcast
Brands We Love
Brands We Love: Webflow

There’s so much to learn from successful brands, and this week’s brand we love is one we personally use and recommend. Webflow has managed to build a strong community, particularly of designers and developers and in this episode, we take a look at the strengths of this brand, from their big idea, to their brand personality and visuals.

QUOTES FROM THE SHOW

  • “I think Webflow are a brand that people want to join. And it all comes back to their big idea.”
  • “To join a brand, we need to be presented with a compelling future that we believe in.”
  • “I like to think of your brand message like a story or a movie. Contrast and tension is what makes it interesting.”
  • “If you want your brand message to be memorable, you need to show people a compelling future and invite them into it.”
  • “Your brand only exists in people’s minds. It’s a perception. If you fail to talk to them, connect with them and involve them, they become less invested in the journey to the vision and are less likely to remain advocates.”
  • “One of their values is get it done, do it right. So there you go. I love a brand that actually lives out their values.”

LINKS & RESOURCES

Continue Reading

Why Purpose Driven Businesses are More Successful
Brand Strategy
Why Purpose Driven Businesses are More Successful
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
Brand Strategy
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
Brands We Love: Ritual
Brand Strategy
Brands We Love: Ritual
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
Do You Really Need a Brand Strategy?
Brand Strategy
Do You Really Need a Brand Strategy?
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?
Brands We Love: Outdoor Voices
Brand Strategy
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
Customer Research: Not Just For Big Brands
Brand Strategy
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
Uncovering Your Brand’s Big Idea
Brand Strategy
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
Less Is More: The Perks of Simplifying What You Do
Brand Strategy
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
Why Your Brand Needs to Pick a Fight
Brand Strategy
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
How to Plan for a Rebrand
Brand Strategy
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.