Brands We Love: Webflow

Audio Icon

There’s so much to learn from successful brands, and this week’s brand we love is one we personally use and recommend. Webflow has managed to build a strong community, particularly of designers and developers and in this episode, we take a look at the strengths of this brand, from their big idea, to their brand personality and visuals.


  • “I think Webflow are a brand that people want to join. And it all comes back to their big idea.”
  • “To join a brand, we need to be presented with a compelling future that we believe in.”
  • “I like to think of your brand message like a story or a movie. Contrast and tension is what makes it interesting.”
  • “If you want your brand message to be memorable, you need to show people a compelling future and invite them into it.”
  • “Your brand only exists in people’s minds. It’s a perception. If you fail to talk to them, connect with them and involve them, they become less invested in the journey to the vision and are less likely to remain advocates.”
  • “One of their values is get it done, do it right. So there you go. I love a brand that actually lives out their values.”


More from this series
This post is part of the
Brand Strategy

Brands We Love: Webflow

Related Articles
All Posts
Baker Creative Pricing Guide


Leave your details below and we'll send you our Services Guide (including our pricing).
Thank you! We will keep you posted.
Oops! Something went wrong while submitting the form.