April 12, 2022
Do You Really Need a Brand Strategy?
When we started our studio, brand strategy was never something we ever offered. Now, brand strategy is a critical piece of our process, and it’s given more meaning, focus and depth to every project. But what exactly is brand strategy? Does every business really need one? And are you just paying a lot of money for another digital document that will sit on your server gathering dust?
WE DISCUSS:
- The difference between a discovery or briefing session and a brand strategy session
- Why we decided to implement brand strategy workshops in our business
- What we cover in a strategy session
- Whether brand strategy is actually necessary to create visuals or write copy
- Why not all businesses need a brand strategy and how to tell if it’s the right move for you
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led
- For more visit bakercreative.com.au
- Work with us
Know someone who would be interested in this episode? Don’t forget to share it with them!
Continue Reading
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
.jpeg)
Brands We Love: Ritual
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
How to Identify & Attract Your Ideal Customers
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.
Are You Breaking The Norm?
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won’t want to miss this episode
More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.
Brands We Love: Jenna Kutcher
A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.
6 Ways To Define Your Specialty
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.
3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
How uncovering our brand values guided our startup through its first year
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.