April 12, 2022
Do You Really Need a Brand Strategy?
When we started our studio, brand strategy was never something we ever offered. Now, brand strategy is a critical piece of our process, and it’s given more meaning, focus and depth to every project. But what exactly is brand strategy? Does every business really need one? And are you just paying a lot of money for another digital document that will sit on your server gathering dust?
WE DISCUSS:
- The difference between a discovery or briefing session and a brand strategy session
- Why we decided to implement brand strategy workshops in our business
- What we cover in a strategy session
- Whether brand strategy is actually necessary to create visuals or write copy
- Why not all businesses need a brand strategy and how to tell if it’s the right move for you
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led
- For more visit bakercreative.com.au
- Work with us
Know someone who would be interested in this episode? Don’t forget to share it with them!
Continue Reading
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
How to Simplify Your Marketing
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.
How uncovering our brand values guided our startup through its first year
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
.jpeg)
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
.jpeg)
Brands We Love: Ritual
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.