Brand Personality


Brand Personality

The Latest
Brands We Love: Heaps Normal

Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.

January 31, 2022

Brand Strategy
Brands We Love: Scratch
This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.
January 25, 2022
Brand Strategy
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
November 29, 2021
Brand Strategy
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
November 8, 2021
Brand Strategy
Brands We Love: Ritual
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
October 11, 2021
Brand Strategy
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
December 2, 2019
Brand Experience
Brands We Love: Snowe Home
The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.
November 18, 2019
Brand Experience
Brands We Love: Help Scout
From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.
December 3, 2018
Brand Experience
4 Fast Ways to Optimise Your Website Homepage
The 4 homepage elements that are essential to include when building or rebuilding your website.
October 8, 2018
Brand Experience
Brands We Love: Go-To Skincare
With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.
September 24, 2018
Brand Strategy
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.
August 27, 2018
Brand Experience
11 Surefire Ways to Stand Out in a Competitive Market
Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.
July 16, 2018
Brand Experience
Writing the Perfect About Page: 6 Creative Examples From Industry Pros
Your 'about' page is one of the most visited pages on your website. We examine examples from industry pros like Amy Porterfield and NoIssue.
June 19, 2018
Brand Experience
The Truth About Why Your Website Lacks Personality (And How To Fix It)
Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.
March 19, 2018
Brand Experience
How to Plan Your Website Like a Pro
Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.
February 19, 2018
Brand Experience
8 Ways to Elevate Your Website Copy
Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.
January 16, 2018
Brand Experience
7 Reasons to Love the Webflow CMS
A website content management system that is a pleasure to use, is well supported and is packed full of intuitive features.
December 19, 2017
Verbal Identity
Unleashing Your Authentic Brand Voice
While nailing your brand positioning is essential, there is another way to build remarkability into your brand – your voice.
June 7, 2017
Brand Experience
How to Design an Unforgettable Brand Experience
Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.
April 3, 2017
Brand Experience
Steal These: The 5 hacks Your Favourite Brands are Using to Build a Following
What makes people support a brand? Here’s what we can learn from some local and international cult brands.
November 16, 2016