Brand Voice


Brand Voice

The Latest
Brands We Love: Scratch

This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.

January 25, 2022

Brand Experience
Brands We Love: Up
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.
July 13, 2020
Brand Experience
Your Summer Reading List
Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.
December 16, 2019
Brand Strategy
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
December 2, 2019
Brand Experience
Brands We Love: Snowe Home
The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.
November 18, 2019
Verbal Identity
The Failproof Formula for Crafting Your Brand Story
You know that no brand is complete without an origin story. But how exactly do you write one? This 4 step formula will help you get your story down in 30.
November 4, 2019
Verbal Identity
Brands We Love: 3 Brands Who’ve Mastered their Voice
In today’s Brands We Love we’re taking a look at 3 examples of brands whose distinctive voices have given them an enviable edge.
September 9, 2019
Brand Strategy
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
August 26, 2019
Brand Experience
What’s Sticky and stands out?
Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.
July 29, 2019
Brand Experience
Brands We Love: Bellhops
Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.
May 6, 2019
Brand Experience
4 Fast Ways to Optimise Your Website Homepage
The 4 homepage elements that are essential to include when building or rebuilding your website.
October 8, 2018
Brand Experience
Brands We Love: Go-To Skincare
With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.
September 24, 2018
Brand Strategy
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.
August 27, 2018
Brand Experience
Writing the Perfect About Page: 6 Creative Examples From Industry Pros
Your 'about' page is one of the most visited pages on your website. We examine examples from industry pros like Amy Porterfield and NoIssue.
June 19, 2018
Brand Experience
The Truth About Why Your Website Lacks Personality (And How To Fix It)
Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.
March 19, 2018
Brand Experience
How to Plan Your Website Like a Pro
Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.
February 19, 2018
Brand Experience
8 Ways to Elevate Your Website Copy
Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.
January 16, 2018
Brand Experience
Brands We Love: MeUndies
When asked, ‘how do you do it differently?’, MeUndies aren’t short of ways that their approach is breaking the mould.
December 4, 2017
Verbal Identity
Unleashing Your Authentic Brand Voice
While nailing your brand positioning is essential, there is another way to build remarkability into your brand – your voice.
June 7, 2017
Brand Experience
How to Design an Unforgettable Brand Experience
Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.
April 3, 2017